The Wide Lens : What Successful Innovators See That Others Miss

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Wide Lens : What Successful Innovators See That Others Miss

Regular price RM22.14 MYR
Unit price
per
ISBN: 9781591846291
Authors: Ron Adner
Publisher: Portfolio
Date of Publication: 2013-06-25
Format: Paperback
Related Collections: Business, Economics
Goodreads rating: 4.13
(rated by 397 readers)

Description

How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.