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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Strategic Information Management : Challenges and Strategies in Managing Information Systems - Thryft
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Robert D Galliers | Butterworth-heinemann

Strategic Information Management : Challenges and Strategies in Managing Information Systems

RM97.00 MYR RM4.00 MYR 96% off

Goodreads rating: 3.4

RM97.00 MYR RM4.00 MYR 96% off

This new title focuses on strategic information management and its repercussions for business and management practice. The authors have made a thorough survey of key information management issues amongst senior executives (both IT and non-IT) in order to reach the best possible selection of readings. The editors include a wide range of contemporary and classic articles from North America and the United Kingdom on key information systems management themes, IT developments in an historical review and management implications; Key information systems management issues; international comparisons, historical trends, and global issues; Information systems strategy - formulation, implementation, and business process redesign; Building a flexible IT architecture; Strategic information systems; Organizing and outsourcing information systems services; Bridging the cultural gap between information systems and business professionals; Measuring and managing benefits from information systems.
The Fourth Industrial Revolution - Thryft
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Klaus Schwab | Currency

The Fourth Industrial Revolution

RM40.00 MYR

Goodreads rating: 3.59

RM40.00 MYR

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work.Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human.Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials.The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.
Data Analysis, Optimization, and Simulation Modeling - Thryft
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Christopher J. Zappe, by  | South-western (cengage Learning)

Data Analysis, Optimization, and Simulation Modeling

RM100.00 MYR RM50.00 MYR 50% off

Goodreads rating: 4.0

RM100.00 MYR RM50.00 MYR 50% off

DATA ANALYSIS, OPTIMIZATION, AND SIMULATION MODELING, 4e, International Edition emphasizes data analysis, modeling, and spreadsheet use in statistics and management science. Professional Excel software add-ins are included, making this text a market leader in its first edition for its clarity of writing, a teach-by-example approach, and complete Excel integration. This edition is compatible with Excel 2007 and the corresponding add-ins for Excel 2007. Updates regarding Excel 2010 are included where applicable.
World Economy, The: Pearson New International Edition : Geography, Business, Development - Thryft
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Frederick P. Stutz | Pearson

World Economy, The: Pearson New International Edition : Geography, Business, Development

RM35.00 MYR RM15.00 MYR 57% off

Goodreads rating: 3.89

RM35.00 MYR RM15.00 MYR 57% off

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive text explores contemporary geographic topics and perspectives relating to the world economy. The authors provide a strong theoretical and practical foundation for understanding the global economy in an era of shifting borders, restructuring economies, and regional realignments. Economic theory is combined with geography to address critical problems of growth, distribution, and development, along with their impact on international business. Recent geopolitical changes are vividly portrayed in a series of superb full-color maps and striking photographs. The Sixth Edition includes updated tables and data, color maps, 2009 economic statistics, a detailed analysis of the global shift in world trade and development, eleven new Case Studies, and a new Premium Website with videos, weblinks, RSS feeds, and quizzes.
Behind a Billion Screens : What Television Tells Us About Modern India - Thryft
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Nalin Mehta | Harpercollins

Behind a Billion Screens : What Television Tells Us About Modern India

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.92

RM18.00 MYR RM8.00 MYR 56% off

94% off est. retail
"Behind a Billion Screens" is a must-read for anyone interested in gaining insight into the inner workings of India's television industry. Mehta's comprehensive research reveals the power struggles and political influence behind the scenes. The book also provides a critical analysis of the content that appears on Indian television, making it a unique and distinct read.
IT Strategy in Action : International Edition - Thryft
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James D. McKeen | Pearson Prentice Hall

IT Strategy in Action : International Edition

RM23.00 MYR RM10.00 MYR 57% off

Goodreads rating: 3.0

RM23.00 MYR RM10.00 MYR 57% off

This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues. KEY TOPICS: IT Strategy in Actiontackles the real world challenges of IT management first, by exploring a set of the most important issues facing IT managers today and second, by providing a series of mini-cases which present these critical IT issues within the context of real organizations. Most suited for business professionals who are interested in discovering the latest research in business solutions through IT.
Operations Strategy: Competing in the 21st Century - Thryft
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Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM23.00 MYR RM10.00 MYR 57% off

Goodreads rating: 5.0

RM23.00 MYR RM10.00 MYR 57% off

Integrates strategic considerations with analytical models, providing a comprehensive view of decisions and the tools used to help make them. This title examines basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information technology, sourcing, and business process management.
Crypto Currency Wizards: the key movers and shakers in Asia that you need to know - Thryft
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Shaun DJie, Kai Cheng Chng  | Digix

Crypto Currency Wizards: the key movers and shakers in Asia that you need to know

RM33.00 MYR

Goodreads rating: 4.67

RM33.00 MYR

Cloning Silicon Valley : the next generation high tech hotspots - Thryft
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David Rosenberg | Ft Pr

Cloning Silicon Valley : the next generation high tech hotspots

RM62.00 MYR RM4.00 MYR 94% off

Goodreads rating: 4.44

RM62.00 MYR RM4.00 MYR 94% off

Explores the creation of successful concentrations of high-tech industry. Author describes the approaches to building a technology industry, and details the opinions and evaluations of entrepreneurs, venture capitalists, government officials and academics who have experienced the phenomenon in their home countries and in California.
Management Transportation - Thryft
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Brian J. Gibson, John J. Coyle, Robert A. Novack  | South-western Cengage Learning

Management Transportation

RM16.00 MYR RM8.00 MYR 50% off

Goodreads rating: 4.31

RM16.00 MYR RM8.00 MYR 50% off

An overview of transportation systems and management thereof. Modal comparisons between air, truck, water, pipeline. Mostly an analysis of U.S. transportation systems.
International Trade Law - Thryft
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Indira Carr | Routledge

International Trade Law

RM142.00 MYR RM4.00 MYR 97% off

Goodreads rating: 3.88

RM142.00 MYR RM4.00 MYR 97% off

"International Trade Law" offers a comprehensive and informed analysis of the complexities of an international sale transaction through case law, policy documents, legislation, international conventions and rules adopted by international organisations such as the ICC. Focusing on international sales of goods and the various relations that arise as a result of sale contract, this book considers and discusses:standard trade terms, major conventions and principlesissues relating to E-Commerceinternational transportation of cargoinsurance and payment mechanismsdispute resolutionAccessible to students encountering this often challenging area of the law for the first time, "International Trade Law" clarifies a range of topics through tables and diagrams, and directs the reader to relevant further reading, online resources, and journal articles throughout.
Elements of Shipping - Thryft
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Alan E. Branch | Routledge

Elements of Shipping

RM95.00 MYR RM48.00 MYR 49% off

Goodreads rating: 3.96

RM95.00 MYR RM48.00 MYR 49% off

Since it was first published in 1964, Elements of Shipping has become established as a market leader. Now this new edition has been entirely updated and revised to take in the many changes that have occurred in the shipping industry in recent years and the increased emphasis placed on professionalism, qualified personnel and the need for the latest available technology. With new chapters on seaports and electronic data interchange, it explains in a lucid, professional manner the basic elements of shipping embracing operating, e-commerce/computerization (shipboard/trade), commercial, legal, economic, technical, managerial, logistics and financial considerations. It also reflects recent major trends including the impact of globalization, current good practice and future trends. All twenty-two chapters have been updated and over half of the content is new. Filling a gap for the discerning reader who wishes to have a complete understanding of all the elements of the global shipping scene together with the interface with seaports, international trade and logistics, it remains essential reading for shipping executives along with students and academics with an interest in the shipping industry.
Economic Development in Asia - Thryft
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Maria Rebecca Valenzuela, John Malcolm Dowling  | Cengage Learning

Economic Development in Asia

RM24.00 MYR RM11.00 MYR 54% off

Goodreads rating: 4.0

RM24.00 MYR RM11.00 MYR 54% off

Economic Development in Asia, 2e provides the reader with an indepth theoretical and empirical analysis of current economic trends and policy issues in the countries that comprise developing Asia - a vast region extending from the Indian subcontinent to China and japan. Each chapter begins with a theoretical foundation that provides the basis for a detailed discussion of major micro- and macroeconomic developments and policy issues in these Asian developing countries. Country and regional examples, along with summaries of empirical studies, are introduced to illustrate different points of view regarding the development experience.The book is specially tailored to meet the needs of social science students studying economic development in Asia. With the rising tide of interest in the Asian economies, the book will be invaluable for educators, government policymakers, and anyone seeking to better understand the process of growth and economic development in the region.
Planning Construction Projects - Thryft
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Chitkara | Mcgraw-hill Education - Europe

Planning Construction Projects

RM20.00 MYR

Goodreads rating: 5.0

RM20.00 MYR

Construction project management planning, scheduling and controlling a project is a mission. Completing a project on time, keeping quality, costs resources and schedules in line with efficient planning is the objective of this mission. "Construction Project Management" provides a thorough understanding of construction project management by providing various concepts, practical insights, real life examples and skills to execute large and small projects. The book arises out of the author's several years of experience in managing large construction projects in India, Iraq, Saudi Arabia, Sultanate of Oman and UAE. It dwells at length on planning, a topic of concern to project managers. Numerous examples, problems, exhibits and data have been included to demystify the subject. The book contains 18 chapters, divided into four Construction Project Management project management process, project failures, planning, scheduling and controlling; Time Methodologies for breaking down project work into activities, activity duration estimation, modeling and time analysis of CPM, PERT and Precedence networks; preparation of time-limited and resources-limited schedules; Resource strategies for planning manpower, construction materials, plant machinery, production costs and project budgets; and, Planning Control Organisation of control systems, methodologies for controlling resource productivity, costs, time, codification of planning systems and management of information systems using information technology. The book will be useful for project managers, their team member, trainers, project consultants, architects and students of civil engineering and business management.
branding@thedigitalage - Thryft
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Herbert M. Meyers | Palgrave Macmillan

branding@thedigitalage

RM16.00 MYR RM8.00 MYR 50% off

Goodreads rating: 3.71

RM16.00 MYR RM8.00 MYR 50% off

98% off est. retail
If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.
Statistics for Managers Using Microsoft Excel, Global Edition - Thryft
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David F. Stephan (Author) David M. Levine (Author) | Penguin Classics

Statistics for Managers Using Microsoft Excel, Global Edition

RM23.00 MYR

Goodreads rating: 3.0

RM23.00 MYR

Statistics for Managers Using Microsoft Excel
Strategic Management: Concepts : Competitiveness and Globalization - Thryft
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Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland  | Cengage Learning

Strategic Management: Concepts : Competitiveness and Globalization

RM36.00 MYR

Goodreads rating: 3.19

RM36.00 MYR

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends that you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Winners and Losers : Creators and Casualties of the Age of the Internet - Thryft
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Kieran Levis | Atlantic Books

Winners and Losers : Creators and Casualties of the Age of the Internet

RM16.00 MYR RM8.00 MYR 50% off

Goodreads rating: 3.84

RM16.00 MYR RM8.00 MYR 50% off

"Winners and Losers" tells the stories of the creators - and the casualties - of the age of the internet. It shows how a handful of businesses were born and rose to enormous heights and how others fell from them, in a new, networked, ferociously competitive economy. Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He shows how Amazon and Google rose from nothing to revenues of billions, whilst IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple. Levis explains why the digital revolution has involved so much creative destruction; how unfamiliar competitors, disruptive technologies and unique business models have brought down apparently unassailable market leaders; how some winners got such a grip on their customers that they took almost all; and how meteoric success has led to hubris, and often to nemesis. Told with clarity, wit and pace, these dramatic stories show what it was about a handful of winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
How We Got to Now : Six Innovations That Made the Modern World - Thryft
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Steven Johnson | Riverhead Books

How We Got to Now : Six Innovations That Made the Modern World

RM16.00 MYR

Goodreads rating: 4.11

RM16.00 MYR

From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas.In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.
The Efficiency Paradox : What Big Data Can't Do - Thryft
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Edward Tenner | Vintage

The Efficiency Paradox : What Big Data Can't Do

RM31.00 MYR

Goodreads rating: 3.29

RM31.00 MYR

A "skillful and lucid" ( The Wall Street Journal ) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity.Algorithms, multitasking, the sharing economy, life our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction?Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and, above all, an inability to break out of established patterns. Edward Tenner reveals what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.
Frequently Asked Questions in Quantitative Finance - Thryft
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Paul Wilmott | John Wiley & Sons

Frequently Asked Questions in Quantitative Finance

RM72.00 MYR

Goodreads rating: 3.98

RM72.00 MYR

Getting agreement between finance theory and finance practice is important like never before. In the last decade the derivatives business has grown to a staggering size, such that the outstanding notional of all contracts is now many multiples of the underlying world economy. No longer are derivatives for helping people control and manage their financial risks from other business and industries, no, it seems that the people are toiling away in the fields to keep the derivatives market afloat! (Apologies for the mixed metaphor!) If you work in derivatives, risk, development, trading, etc. you'd better know what you are doing, there's now a big responsibility on your shoulders. In this second edition of "Frequently Asked Questions in Quantitative Finance" I continue in my mission to pull quant finance up from the dumbed-down depths, and to drag it back down to earth from the super-sophisticated stratosphere. Readers of my work and blogs will know that I think both extremes are dangerous. Quant finance should inhabit the middle ground, the mathematics sweet spot, where the models are robust and understandable, and easy to mend....And that's what this book is about.This book contains important FAQs and answers that cover both theory and practice. There are sections on how to derive Black-Scholes (a dozen different ways!), the popular models, equations, formulae and probability distributions, critical essays, brainteasers, and the commonest quant mistakes. The quant mistakes section alone is worth trillions of dollars!I hope you enjoy this book, and that it shows you how interesting this important subject can be. And I hope you'll join me and others in this industry on the discussion forum on wilmott.com. See you there!""FAQQF2."..including key models, important formulae, popular contracts, essays and opinions, a history of quantitative finance, sundry lists, the commonest mistakes in quant finance, brainteasers, plenty of straight-talking, the Modellers' Manifesto and lots more.
The Art of Shopping - Thryft
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Siemon Scamell-Katz | Lid Publishing

The Art of Shopping

RM4.00 MYR

Goodreads rating: 3.96

RM4.00 MYR

Everybody is a shopper—a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's exposé on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.
Procurement, Principles & Management - Thryft
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Peter J.H. Baily, Barry Crocker, David Jessop  | Pearson College Div

Procurement, Principles & Management

RM23.00 MYR RM10.00 MYR 57% off

Goodreads rating: 4.06

RM23.00 MYR RM10.00 MYR 57% off

Previously entitled 'Purchasing Principles and Management' this book has been essential reading and the standard text for practitioners and students of the subject of purchasing or procurement for nearly 40 years. This new tenth edition continues to cover the continuous change and development in the field of Purchasing and care is taken to balance new emerging philosophies with the proven and established thinking and practice in the profession. This book will provide the reader with a reflection of sound mainstream practice combined with comment and insight into developing ideas and approaches. This edition includes: New chapters on outsourcing, corporate social responsibility and e-procurement systems, Well-integrated new material on time compression, global sourcing and contract performance measurement, New case studies plus mini-cases dotted throughout chapters to reflect themes from the text in actual supply management practice around the world, New Research boxes within chapters to link academic research and procurement industry practice, New PowerPoint Slides and an Instructor's Manual for Lecturers teaching the subject.
Retailing Management - Thryft
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Michael Levy, Barton A. Weitz  | Mcgraw Hill Higher Education

Retailing Management

RM19.00 MYR RM8.00 MYR 58% off

Goodreads rating: 3.7

RM19.00 MYR RM8.00 MYR 58% off

Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Dictionary of International Business Terms - Thryft
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Dictionary of International Business Terms

RM27.00 MYR

RM27.00 MYR

Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.


Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
Industrial Organization : Theory and Applications - Thryft
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Oz Shy | The Mit Press

Industrial Organization : Theory and Applications

RM85.00 MYR

Goodreads rating: 4.27

RM85.00 MYR

This upper-level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws. Using the modern approach but without emphasizing the mathematical generality inherent in many of the arguments, it bridges the gap between existing nontheoretical texts written for undergraduates and highly technical texts written for graduate students. The book can also be used in masters' programs, and advanced graduate students will find it a convenient guide to modern industrial organization.The treatment is rigorous and comprehensive. A wide range of models of all widely used market structures, strategic marketing devices, compatibility and standards, advertising, R&D, as well as more traditional topics are considered in versions much simplified from the originals but that retain the basic intuition. Shy first defines the issues that industrial organization addresses and then develops the tools needed to attack the basic questions. He begins with perfect competition and then considers imperfectly competitive market structures including a wide variety of monopolies, and all forms of quantity and price competitions. The last chapter provides a helpful feature for students by showing how various theories may be related to particular industries but not to others. Topics the basics needed to understand modern industrial organization; market structure (monopoly, homogenous products, differentiated products); mergers and entry; research and development; economics of compatibility and standards; advertising; quality and durability; pricing tactics; marketing tactics; management, compensation, and information; price dispersion and search theory; and special industries.
Start-Up Nation : The Story of Israel's Economic Miracle - Thryft
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Dan Senor, Saul Singer  | Twelve

Start-Up Nation : The Story of Israel's Economic Miracle

RM42.00 MYR

Goodreads rating: 4.11

RM42.00 MYR

What the world can learn from Israel's meteoric economic success.Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
New Perspectives on E-commerce: Introductory - Thryft
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Gary P. Schneider, James T. Perry  | Course Technology

New Perspectives on E-commerce: Introductory

RM74.00 MYR

Goodreads rating: 2.33

RM74.00 MYR

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.
Marketing Research : An Applied Approach - Thryft
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James R. Taylor, Thomas C. Kinnear  | Mcgraw-hill Education (ise Editions)

Marketing Research : An Applied Approach

RM56.00 MYR

Goodreads rating: 5.0

RM56.00 MYR

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
The Fifth Dragon: the Emergence of the Pearl River Delta : The Emergence of the Pearl River Delta - Thryft
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Pak-Wai; Wong Pui-King Liu | Addison Wesley

The Fifth Dragon: the Emergence of the Pearl River Delta : The Emergence of the Pearl River Delta

RM37.00 MYR

Goodreads rating: 0.0

RM37.00 MYR

The Fifth Dragon recounts the phenomenal economic development of the Pearl River Delta, the economic powerhouse of Guangdong and the crown jewel of the Chinese economy. Fifteen years of hypergrowth have transformed the Delta from an obscure agricultural region into an industrial economy with dramatic impacts on world trade and investments. The Fifth Dragon is an essential guide for anyone doing business in this newly important region.
Next Convergence - Thryft
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Michael Spence | Picador

Next Convergence

RM16.00 MYR

Goodreads rating: 3.76

RM16.00 MYR

A Washington Post Notable Nonfiction BookMichael Spence, winner of the Nobel Prize in Economic Sciences, clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty yearsWith the British Industrial Revolution, part of the world's population started to experience extraordinary economic growth―leading to enormous gaps in wealth and living standards between the industrialized West and the rest of the world. This pattern of divergence reversed after World War II, and now we are midway through a century of high and accelerating growth in the developing world and a new convergence with the advanced countries―a trend that is set to reshape the world.Nobel Prize winner Michael Spence explains what happened to cause this dramatic shift in the prospects of the five billion people who live in developing countries. The growth rates are extraordinary, and continuing them presents unprecedented challenges in governance, international coordination, and ecological sustainability. The implications for those living in the advanced countries are great but little understood.Spence clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty years. The Next Convergence is certain to spark a heated debate how best to move forward in the post-crisis period and reset the balance between national and international economic interests, and short-term fixes and long-term sustainability.
Monster Under The Bed - Thryft
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Stan Davis | Touchstone

Monster Under The Bed

RM25.00 MYR

Goodreads rating: 3.57

RM25.00 MYR

Companies in the business of providing knowledge -- for profit -- will dominate the 21st-century global marketplace.Can your business compete?In today's fast-paced world, knowledge is doubling nearly every seven years, while the life cycle of a business grows increasingly shorter. The best way -- and perhaps the only way -- to succeed is to become a "knowledge-based" business. In The Monster Under the Bed, Stan Davis and Jim Botkin show * Every business can become a knowledge business* Every employee can become a knowledge worker* Every customer can become a lifelong learnerThe Monster Under the Bed explains why it's necessary for businesses to educate employees and consumers. Consider the fact that the vast majority of 60 million PC owners, for example, learned to use their computers not at school but at work or at home. Davis and Botkin explain how any high-tech, low-tech, or no-tech company can discover new markets and create new sources of income by building future business on a knowledge-for-profit basis -- and how, once it does, its competitors must follow or fail.Filled with examples of high-profile companies that are riding the crest of this powerful wave, The Monster Under the Bed is an insightful exploration of the many ways that the knowledge-for-profit revolution will profoundly affect our businesses, our educational processes, and our everyday lives.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
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Steve Lohr, Joel Brinkley  | Mcgraw-hill

U.S. Vs Microsoft : The Inside Story of the Landmark Trial

RM9.00 MYR

Goodreads rating: 3.33

RM9.00 MYR

An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology - Thryft
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George Gilder | Free Press

Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 4.32

RM37.00 MYR RM15.00 MYR 59% off

83% off est. retail
George Gilder's "Microcosm" intriguingly unpacks the enormity of how quantum leaps in technology are reshaping our economic landscape. If you're fascinated by the intersection of innovation and market forces, and enjoy narratives that include expert testimonies and forward-looking perspectives, this book is a treasure chest of insights. It's like peering through a high-definition telescope into the future of global power dynamics.
Making I/T Work : An Executive's Guide to Implementing Information Technology Systems - Thryft
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Jacque Passino, Robert E. Quinn, Dennis Severance  | Jossey-bass

Making I/T Work : An Executive's Guide to Implementing Information Technology Systems

RM49.00 MYR

Goodreads rating: 3.43

RM49.00 MYR

A Framework for the Strategic Use of I/T to Transform Business Projects Making I/T Work offers managers basic guidance and an effective model for making the right choices when considering implementing information-based business projects. In this book, Dennis Severance and Jacque Passino provide business leaders with a framework of organizational change that places the problems of change into a context so that they can be effectively addressed and outlines a proven framework that can be adapted to a variety of situations. Making I/T Work offers managers Making I/T Work can help managers guide a strategic I/T transformation with a plan that is based on a strong sense of objective and a credible assessment of current realities.
e-Business & e-Commerce for Managers - Thryft
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Paul J. Deitel, Harvey M. Deitel  | Prentice Hall

e-Business & e-Commerce for Managers

RM209.00 MYR RM4.00 MYR 98% off

Goodreads rating: 4.0

RM209.00 MYR RM4.00 MYR 98% off

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
Panic! : The Story of Modern Financial Insanity - Thryft
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Michael Lewis | Penguin Books

Panic! : The Story of Modern Financial Insanity

RM34.00 MYR

Goodreads rating: 3.55

RM34.00 MYR

- Recommended for readers interested in finance and economics. - This book examines the most significant financial meltdowns of the past decades and how they contributed to the world's economic climate. Michael Lewis provides insight into the patterns that lead to these catastrophic events and how they affect the global economy.
How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time - Thryft
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George Berkowski | Piatkus

How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time

RM42.00 MYR

Goodreads rating: 4.14

RM42.00 MYR

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App , serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
Blown to Bits : How the New Economics of Information Transforms Strategy - Thryft
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Philip Evans, Thomas S. Wurster  | Harvard Business School Press

Blown to Bits : How the New Economics of Information Transforms Strategy

RM43.00 MYR

Goodreads rating: 3.72

RM43.00 MYR

67% off est. retail
"Blown to Bits" is a must-read for entrepreneurs and business executives who want to stay ahead of the competition. The book explains how the new economics of information is transforming traditional business strategy by eliminating the trade-off between richness and reach. The authors provide practical examples from various industries and offer a guide to building new strategies that reflect the changing landscape. The unique and distinctive feature of the book is its focus on the importance of richness and reach going hand in hand in today's business world. Anyone looking to gain a competitive advantage will benefit from this insightful read.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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Thomas L. Friedman | Penguin Books

The World is Flat : The Globalized World in the Twenty-first Century

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.69

RM30.00 MYR RM15.00 MYR 50% off

77% off est. retail
"The World is Flat" offers a timely update on globalization and its effects. Friedman provides a compelling account of how advanced technologies have connected the world, and how this "flattening" affects us all. Through his impressive writing, Friedman helps readers understand the opportunities and challenges of the new global age. If you'd like to understand the workings of the global economy and how technology is shaping our future, this book is for you.
The Strategy Process : Concepts, Context and Cases: United States Edition - Thryft
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James Brian Quinn, Henry Mintzberg  | Pearson College Div

The Strategy Process : Concepts, Context and Cases: United States Edition

RM19.00 MYR RM8.00 MYR 58% off

Goodreads rating: 4.03

RM19.00 MYR RM8.00 MYR 58% off

This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Includes the most exciting new organization and strategy concepts to emerge in the last few years: Core Competency Strategies, Strategic Outsourcing, Managing with the new digital technologies, Managing Hypercompetition; addresses global dimensions of today's major strategy issues; cases provide a balanced mix of service industries, global competition, high technology concepts, new organizational forms, and management of software systems; examines the cross functional aspects of strategic management from sources such as: Organizational Behavior, Operations Management, Power and Politics, and Organizational Design.
The Business of Share Trading : From Starting out to Cashing in on Trading the Australian Market - Thryft
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Leon Wilson | Wrightbooks

The Business of Share Trading : From Starting out to Cashing in on Trading the Australian Market

RM29.00 MYR RM18.00 MYR 38% off

Goodreads rating: 3.5

RM29.00 MYR RM18.00 MYR 38% off

Every new business starts with a great idea. In order to make this succeed you need to develop a plan, finance your capital investment, purchase some office equipment and understand the realities of the business in order to realize the expected earnings. It is no different when you start trading shares. After two years of writing, Leon Wilson has completed a mammoth task that spans the breadth of the share trading spectrum. In concise and clear language, The Business of Share Trading details what you need to know to take control and profit from an active sharemarket Importantly, all of the major trading tools and techniques are accompanied by comprehensively annotated charts, tables and diagrams.
The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century - Thryft
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Michael Lewis | Hodder & Stoughton

The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century

RM15.00 MYR RM9.00 MYR 40% off

Goodreads rating: 3.75

RM15.00 MYR RM9.00 MYR 40% off

95% off est. retail
This book offers a fascinating insight into the life and ambitions of one of Silicon Valley's most important entrepreneurs, Jim Clark. The journey Lewis takes us on aboard Clark's yacht is a thrilling and entertaining ride through the landscape of the super-rich in the tech world. The book provides a unique perspective on the birth of free enterprise in the twenty-first century, making it a must-read for anyone looking to understand the world of Silicon Valley.
Bad Blood - Secrets And Lies In A Silicon Valley Startup - Thryft
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John Carreyrou | Penguin Random House Usa

Bad Blood - Secrets And Lies In A Silicon Valley Startup

RM23.00 MYR

Goodreads rating: 4.41

RM23.00 MYR

The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
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Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

RM30.00 MYR

Goodreads rating: 3.91

RM30.00 MYR

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
The World Is Flat: The Globalized World in the Twenty-First Century
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Thomas L. Friedman | Picador

The World Is Flat: The Globalized World in the Twenty-First Century

RM15.00 MYR

Goodreads rating: 3.69

RM15.00 MYR

84% off est. retail
If you're fascinated by how technology bridges distances and creates a competitive global environment, Friedman's "The World Is Flat" might pique your interest. It's more than an exploration; it offers an insightful look into how our world has changed and is continuing to evolve. Think of it as a decoder for the intricate web of global connectivity that affects us all. Whether you're a business enthusiast, a tech-savvy individual, or just curious about global dynamics, this book puts the twenty-first-century world into perspective.
Business Intelligence Guidebook : From Data Integration to Analytics - Thryft
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Rick Sherman | Morgan Kaufmann

Business Intelligence Guidebook : From Data Integration to Analytics

RM30.00 MYR

Goodreads rating: 3.76

RM30.00 MYR

Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success.
Little Rice : Smartphones, Xiaomi, and the Chinese Dream - Thryft
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Clay Shirky | Columbia Global Reports

Little Rice : Smartphones, Xiaomi, and the Chinese Dream

RM26.00 MYR

Goodreads rating: 3.73

RM26.00 MYR

59% off est. retail
This book is a captivating exploration of how Xiaomi, a Chinese smartphone company, rose to become a major global player. Clay Shirky, an influential observer of technology's impact, delves into the implications of Xiaomi's success for China and the rest of the world. With insightful perspectives on the Chinese Dream and the future of globalization, this book is a must-read for those fascinated by the intersection of technology, culture, and power. Whether you're curious about China's tech industry or interested in the broader implications of smartphone production, "Little Rice: Smartphones, Xiaomi, and the Chinese Dream" offers a riveting journey that will leave you inspired and informed.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation - Thryft
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Taddy Hall, Joe Plummer, Robert Barocci  | Wiley

The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation

RM16.00 MYR RM8.00 MYR 50% off

Goodreads rating: 3.1

RM16.00 MYR RM8.00 MYR 50% off

94% off est. retail
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."―Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks " The Online Advertising Playbook 's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."―Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."―Ted McConnell, Interactive Innovation Director, Procter & Gamble " The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets."―Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook , I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning."―Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook 's findings and principles to get real results."―Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati."―Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course."―Henry Assael, Professor of Marketing, Stern School of Business, New York University
Cases in Marketing Management and Strategy - Thryft
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John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

RM36.00 MYR RM22.00 MYR 39% off

Goodreads rating: 0.0

RM36.00 MYR RM22.00 MYR 39% off

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.