Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Ellen Reese, Jake Alimahomed-Wilson |
Pluto
Press
The Cost of Free Shipping : Amazon in the Global Economy
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Goodreads rating: 3.71
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The Cost of Free Shipping offers a comprehensive analysis of Amazon's impact on global capitalism, highlighting the negative effects on workers, local democracy, and society as a whole. This book is a must-read for anyone interested in understanding the true cost of Amazon's domination and how it affects our everyday lives. Readers will appreciate the cutting-edge analysis and insights provided by the author.
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Scott Miller, Sergio Zyman |
Harpercollins
S
Inc
Building Brandwidth : Closing the Sale Online
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Goodreads rating: 2.8
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Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.In this illuminating book you'll learn why:• Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.• Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.• Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.• Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.• What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
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Kevin Maney
Megamedia Shakeout : The Inside Story of the Leaders and the Losers in the Exploding Communications Industry
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A tale of big ideas . . . big egos . . . and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape."— John S. Hendricks Chairman and Chief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I am or a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence."—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway."—Lucie J. Fjeldstad President, Fjeldstad International Former Vice President, IBM The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia—the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and the billions to be won or lost in the exploding communications industry, USA Today reporter Kevin Maney answers these questions and more. This insightful account Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution. Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies and technological wonders involved, and offers a highly plausible vision of what the future will look like. "Megamedia is the information superhighway, 500-channel cable systems and interactive TV all rolled into one. It is telephone companies, cable companies, entertainment companies and computer companies. All are part of the same converging industry. All will go through astounding change over the next decade as we witness the dawn of the Communications Age."—Kevin Maney "An exciting, well-written, fast paced book on a fascinating topic. It is down-to-earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape"—John S. Hendricks Chairman and Chief Executive Office Discovery Communications "Maney's working journalist's access to the key players and facts combined with his writing style provides an excellent perspective on today's newest industry the merger of computers, telecommunications, video and entertainment what he dubs Megamedia."—Alan C. Stanford Computer Consultant, Ernst & Young "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I amor a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence"—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. . .climbing upward as the fevered pitch of mega-mergers grabbed the daily headlines and accelerating down again as many self-destructed and back around again as new players vied for control. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway"—Lucie J. Fjeldstad President, Fjeldstad International Formerly Vice President, IBM
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Blueprint to the Digital Economy
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Goodreads rating: 3.53
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This book is an essential read for anyone looking to understand how technology has shaped and will continue to shape the modern business landscape. It provides numerous real-world examples of how the internet and multimedia technology are radically altering the traditional ways that organizations operate. Don Tapscott's expertise in the field and compelling writing style make this book a must-read for entrepreneurs, tech enthusiasts, and anyone interested in the digital economy.
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James P. Womack, Daniel T. Jones, Daniel Roos |
Simon
&
Schuster
Australia
Machine That Changed the World
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Goodreads rating: 4.04
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"The Machine That Changed the World" is a must-read for business owners looking to revolutionize their operations and cut costs. This book explains Toyota's unique method of lean production with real-world examples, showing how this strategy is effective beyond just the auto industry. Although it was first published over 30 years ago, its principles of waste reduction, continuous improvement, and respect for employees are still relevant today. This book is ideal for those who want to understand how to make their business more efficient and competitive.
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Jonathan Woetzel, James Manyika, Richard Dobbs |
Publicaffairs,u.s.
No Ordinary Disruption : The Four Global Forces Breaking All the Trends
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Goodreads rating: 3.67
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No Ordinary Disruption could be a good read for business executives who want to stay ahead of the game and understand how to reset their intuition and assumptions in light of the new disruptive forces in the global economy. The book provides a depth of analysis and offers surprising insights into the four forces, including the rise of emerging markets and the accelerating impact of technology on market competition. The book warns of potential risks and challenges that individuals and companies may face as a result of these forces colliding. If you want to understand the new facts of business life, No Ordinary Disruption is a must-read.
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Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
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Kevin Kelly
|
Penguin
Publishing
Group
New Rules for the New Economy : 10 Radical Strategies for a Connected World
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Goodreads rating: 3.96
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The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The InevitableForget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy , Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
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David Sovie, Eric Schaeffer |
Kogan
Page
Reinventing the Product : How to Transform your Business and Create Value in the Digital Age
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Goodreads rating: 3.73
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Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
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Virginia Postrel
|
Free
Press
"The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise and Progress "
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Goodreads rating: 4.08
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Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster.In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century.In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.
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Neo Boon Siong
|
Addison-wesley
Exploiting Information Technology for Business Competitiveness : Cases and Insights from Singapore-Based Organizations
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Kenneth Cukier, Viktor Mayer-Schönberger |
John
Murray
Big Data : The Essential Guide to Work, Life and Learning in the Age of Insight
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Goodreads rating: 3.69
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In the age of big data, we can crunch an incomprehensible amount of information, providing invaluable insights we wouldn't otherwise have.We're just starting to reap the benefits: tracking vital signs to foresee infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decision? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?In this groundbreaking and fascinating book, two of the world's most-respected big data experts reveal the reality of a new world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.This new and expanded edition also details the effects big data is having on education and learning.
Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.
Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
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Richard J. Teweles, Frank Jones |
Mcgraw-hill
Companies
Futures Game : Who Wins? Who Loses? Why?
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Goodreads rating: 3.8
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Since it first exploded onto the markets in 1974, THE FUTURES GAME has helped thousands of traders gain an intelligent understanding of futures markets. Over the years, Richard Teweles and Frank Jones have kept their fingers on the pulse of the dynamic futures trading industry, first updating their classic text in 1987. Now, this third edition of THE FUTURES GAME has been completely updated and revised to keep all participants--whether speculators or hedgers, new or veteran--one step ahead of this fast moving, high-stakes game. Combining two decades of strength and wisdom with todayÕs most innovative research and strategic recommendations, this guide to the futures markets continues its reign as the number one tool for futures trading mastery. THE FUTURES GAME, 3rd Edition, walks you through the universe of futures trading possibilities and opportunities, starting with an in-depth discussion of market basics that includes the nature of the contract, the organized markets for those contracts, and the relationship between cash and futures prices. The elements of successful trading are isolated, described, and analyzed to make you familiar with profitable decision-making processes. After that, detailed chapters devoted to particular markets explain price determinants and speculative possibilities within currencies, commodities, and stock index futures. "Notes from a Trader" sections go beyond theory and speculation to provide valuable tips and pointers -- expert guidance you can use to squeeze the maximum benefit from each trade. The comprehensive facts and insights packed into this traderÕs bible will help you predict what might happen--and why it might happen--in virtually every kind of market. New information in this important third edition includes: Latest research on important topics including efficient market hypothesis, technical and fundamental analysis, and much more É A comprehensive listing of valuable Internet website names and addresses. Stronger emphasis on financial instruments É Innovative strategies for maneuvering through the increasingly important international market É Completely revised sections devoted to Basics of the Game, Playing the Game, How to Win or Lose, Succeeding as a Broker, and Choosing the Correct Markets. Filled with knowledgeable trading strategies and insights, revealing charts on todayÕs most interesting futures markets, and numerous respected trading approaches that will allow you to craft a style based on your own strengths and requirements, THE FUTURES GAME is likely to become the one resource you refer to most often.
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Peter Weill, Stephanie Woerner |
Harvard
Business
Review
Press
What's Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise
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Goodreads rating: 3.68
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Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
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Morgan Brown, Sean Ellis |
Virgin
Books
Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success
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Goodreads rating: 4.1
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
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Gabriel Weinberg and Justin Mares
|
Penguin
Uk
Traction : How Any Startup Can Achieve Explosive Customer Growth
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Goodreads rating: 4.11
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
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unknown author
|
January
1,
2008
Go for Broke - Tales of Technopreneurship
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Goodreads rating: 0.0
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Go for Broke is the first book profiling Malaysian technopreneurs. If you take a glimpse of the technopreneurs featured, you'll see that we've cut across a broad section of business lumped under the umbrella Information and Communications Technology. You'll also see that these personalities come from different backgrounds and from all walks of life. Each has his own unique story to tell and each story contains important lessons. You'll be thrilled, fascinated and even horrified (in some cases) at what all these people went through to achieve their dreams. Technopreneurship is not for the faint of heart, for sure, but if pursued with gusto, the technopreneurial journey is a reward in of itself, as these stories will show.
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Sam Bucolo
|
Laurence
King
Publishing
Are We There Yet?: Insights on How to Lead by Design : Insights on How to Lead by Design
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Goodreads rating: 3.67
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The fundamental question that the book addresses Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
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Nicholas Carlson
|
Hodder
&
Stoughton
Marissa Mayer and the Fight to Save Yahoo!
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Goodreads rating: 3.91
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This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.
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Ashok Jashapara
|
Ft
Press
Knowledge Management : An Integrated Approach
RM57.00 MYR
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Goodreads rating: 4.07
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As the economy increasingly moves towards a knowledge based economy, the ability to manage knowledge becomes a matter of competitive survival. Many other books only address the subject only partially, from a human resource, information systems or practitioner perspective. This is the first textbook to bring together and integrate all these dimensions. This engaging text offers a readable blend of theory and practice, making this the ideal resource for students studying knowledge management courses within business management, information science and computer science degrees at both undergraduate and postgraduate levels.
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Ian Ayres
|
Bantam
Super Crunchers : Why Thinking-By-Numbers is the New Way To Be Smart
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Goodreads rating: 3.72
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NEW YORK TIMES BESTSELLER • With new information on crunching your own numbers to get the edge the experts haveAn international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres’s engrossing and enlightening book.
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Daniel Yergin
|
Penguin
Press
The Quest : Energy, Security, and the Remaking of the Modern World
RM39.00 MYR
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Goodreads rating: 4.13
RM39.00 MYR
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Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master storyteller as well as a leading energy expert, Yergin shows us how energy is an engine of global political and economic change. It is a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. From the jammed streets of Beijing to the shores of the Caspian Sea, from the conflicts in the Mideast to Capitol Hill and Silicon Valley, Yergin takes us into the decisions that are shaping our future.The drama of oil-the struggle for access, the battle for control, the insecurity of supply, the consequences of use, its impact on the global economy, and the geopolitics that dominate it-continues to profoundly affect our world.. Yergin tells the inside stories of the oil market and the surge in oil prices, the race to control the resources of the former Soviet empire, and the massive mergers that transformed the landscape of world oil. He tackles the toughest questions: Will we run out of oil? Are China and the United States destined to come into conflict over oil? How will a turbulent Middle East affect the future of oil supply?Yergin also reveals the surprising and sometimes tumultuous history of nuclear and coal, electricity, and the "shale gale" of natural gas, and how each fits into the larger marketplace. He brings climate change into unique perspective by offering an unprecedented history of how the field of climate study went from the concern of a handful of nineteenth- century scientists preoccupied with a new Ice Age into one of the most significant issues of our times.He leads us through the rebirth of renewable energies and explores the distinctive stories of wind, solar, and biofuels. He offers a perspective on the return of the electric car, which some are betting will be necessary for a growing global economy.The Quest presents an extraordinary range of characters and dramatic stories that illustrate the principles that will shape a robust and flexible energy security system for the decades to come. Energy is humbling in its scope, but our future requires that we deeply understand this global quest that is truly reshaping our world.
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Henry A. Davis
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Euromoney
Institutional
Investor
Infrastructure Finance: Trends and Techniques
RM111.00 MYR
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RM111.00 MYR
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Infrastructure Finance gives a broad view of trends and techniques in global infrastructure financing today. The many specialist contributors to the book discuss the infrastructure needs in their specific regions including Latin America, the Carribean, Africa, Middle East, South Asia - and considers a wide range of projects including transport, water systems, healthcare, power and toll road privatisation. Themes include the rising need for infrastructure investment, the quality of country infrastructure, different types of financing (including Shariah-compliant financing), government budget limitations, credit ratings, accounting, and benefits and risks of investment. Includes case studies of past projects. The following topics are discussed in detail, infrastructure needs worldwide, Public Private Partnerships, government accounting issues, infrastructure financing techniques, sources of infrastructure financing, financing health care facilities, airport financing, credit rating of infrastructure projects. Edited by Henry A. Davis with contributions from 57 specialist contributors, which bankers, lawyers, consultants, economists, academics, project developers, insurance underwriters, investment analysts, credit rating analysts, government officials, and multilateral agency officials.
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Thin-Yin Leong, Michelle L.F. Cheong |
Mcgraw-hill
Education
(asia)
Business Modeling with Spreadsheets (CD)
RM29.00 MYR
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RM29.00 MYR
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The true potential of spreadsheet software lies in their application in problem discovery and situation analysis, which enables business and financial analysts to work rapidly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts and notes that make learning spreadsheets interesting and acquiring of skills more effective and enduring. Arises from the authors extensive experience in teaching spreadsheet modeling in undergraduate s and master s courses in SMU, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Unlike other books, it is designed to be modeling-centric, i.e. using the spreadsheet mainly as a computing tool. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice. Undergraduates, graduate students and professionals whose work involves managing business development, finance, accounting and operations will find this book a refreshing learning guide and handy reference resource. The book now offers 101 spreadsheet exercises and tools, and includes a new chapter featuring an additional 101 business challenges that the readers can do as modeling projects. The coverage now spans Excel 2007, Excel 2003, as well as OpenOffice.org Calc in dedicated sections, making it easier for any person, whether a novice, beginner, or expert user, to learn business modeling using basic and advanced spreadsheet features, as well as programming in Visual Basic for Application and OpenOffice.org Basic. Completed spreadsheet workbooks in all three spreadsheet versions are also provided.
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Cristóbal Gracia, Juho Makkonen, Janne Koivistoinen |
Sharetribe
The Lean Marketplace : a Practical Guide to Building a Successful Online Marketplace Business
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Goodreads rating: 4.33
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Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business?You've come to the right place. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way.This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls.This is what this book is about. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one.
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David C. Robertson, Bill Breen |
Crown
Business
Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Goodreads rating: 3.85
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliverbuilt a culture where profitable innovation flourishesSometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
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Gregory Zuckerman
|
Portfolio
Penguin
The Man Who Solved the Market : How Jim Simons Launched the Quant Revolution SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019
RM45.00 MYR
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Goodreads rating: 4.03
RM45.00 MYR
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Gregory Zuckerman, the bestselling author of The Greatest Trade Ever and The Frackers, answers the question investors have been asking for decades: How did Jim Simons do it?Shortlisted for the Financial Times/McKinsey Business Book of the Year AwardJim Simons is the greatest money maker in modern financial history. No other investor--Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros--can touch his record. Since 1988, Renaissance's signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars.Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that's sweeping the world.As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump's victorious 2016 effort. Mercer also impacted the campaign behind Brexit.The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It's also a story of what Simons's revolution means for the rest of us.
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Amy Webb
|
Publicaffairs
The Big Nine : How the Tech Titans and Their Thinking Machines Could Warp Humanity
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Goodreads rating: 3.75
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A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people whose data powers AI -- aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into -- one largely free from regulation or oversight. The big nine corporations -- Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain.In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI -- the people working on the system, their motivations, the technology itself -- is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.
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Teo Correia
|
Redline
The Fluid Consumer : Next Generation Growth and Branding in the Digital Age
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Goodreads rating: 4.67
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The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups.In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
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Phanish Puranam, Nirmalya Kumar |
Harvard
Business
Review
Press
India Inside : The Emerging Innovation Challenge to the West
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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
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Felix Staeritz, Sven Jungmann |
Lid
Publishing
FightBack NOW : Leveraging your assets to shape the new normal
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This second book in the FightBack collection responds to the what could the new normal look like?Drawing on their own experience and the expertise of more than 100 business and government leaders, academics, investors, and entrepreneurs, Felix Staeritz and Sven Jungmann show you how you can use the assets within your organisation to create new digital businesses, seize new growth, and create a more resilient society.The aim of the book is to empower leaders from all sectors and industries to take a more active role in shaping the future of our societies. As entrepreneurs, Staeritz and Jungmann, believe that business leaders and organizations have an obligation to act beyond ‘innovation theatre’ and act with a sense of urgency not just to cope with this situation, but to recreate the world so we come out of this stronger and more inventive.FightBack NOW takes a critical look at the current challenges humanity faces and illustrates how we can meet them with our current and upcoming technologies. The book combines insights from entrepreneurial and corporate viewpoints to demonstrate a proven framework for efficient early-stage venture building using corporate assets.Throughout the book, you will find inspirational case studies from renowned firms who reinvent(ed) themselves through Corporate Venture Building as well as insightful views from government leaders and entrepreneurs. With battle-tested lessons learned from successes and failures in the field, you'll learn what works—and what you should avoid.FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. However, it is not just a to help leaders act on the mission of shape a healthier planet and a more resilient society, the exclusive eponymous community ( ) has been created.
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Laure Claire Reillier, Benoit Reillier |
Routledge
Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
RM34.00 MYR
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Goodreads rating: 4.0
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During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy , Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
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Thomas Menkhoff, Hans-Dieter Evers, Siew Ning Kan |
World
Scientific
Publishing
Company
Living In Smart Cities: Innovation And Sustainability
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Cities around the world are becoming increasingly popular as economic powerhouses and magnets for migrants from rural and suburban areas. All big cities in First and Third World countries as well as emerging markets such as New York, London, Tokyo, Paris, Shanghai, Hong Kong, Singapore, New Delhi, Jakarta etc. have to cope with high population density and serious challenges such as air pollution or traffic congestion. How do we pack more people into big cities and yet continue to realise a high quality of life? How do we plan, create and manage 'good cities' which are safe, spacious, green, connected, fair and resilient? How can cities create economic wealth while still fulfilling the vision of sustaining our "Green Planet"? What are best practice designs and innovative technical smart city solutions which could be leveraged to tackle these challenges and how can they be successfully commercialised? These are some of the questions the reader addresses from a multi-disciplinary perspective with special reference to Singapore whose development from regional entrepôt to First World Metropolis continues to impress business and societal leaders around the world. The book's contents are broadly structured according to the following (i) definition and taxonomy of innovative & sustainable cities, including its core characteristics and how they create value in terms of innovativeness and sustainability; (ii) governance, planning and selected design principles of innovative & sustainable cities and how they pan out with regard to livability and sustainability; and (iii) in-depth study of selected smart city dimensions such as governance, clustering, connectivity, mobility, ageing, water, sports, and safety.
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Randall E. Stross
|
Texere
Publishing
E Boys - The First Inside Account Of Venture Capitalists At Work
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Goodreads rating: 4.06
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Randall Stross looks at how Silicon Valley creates wealth through the eyes of leading venture capitalist firm Benchmark Capital. In offices along six blocks of Sand Hill Road in Melo Park, California, these venture capitalists will provide most of the $50 billion likely to be invested this year alone in the new technologies of the information age. This fly-on-the-wall book follows Benchmark's five partners in their pursuit of a finite number of sensible business ideas. It is an environment in which relatively few successes must pay for many failures. Against such a background, there are compelling stories of instant decision, multi-million dollar deals, and high risk-taking. As Silicon Valley drives fundamental changes in today's global technology, Randall Stross gives us an intriguing glimpse of the money men behind the constant innovations of the digital era.
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Christopher Steiner
|
Portfolio
Automate This : How Algorithms Came to Rule Our World
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Goodreads rating: 3.82
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The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it. It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What happens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others? Who knows—maybe there’s a bot learning to do your job this minute.
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Jack Tatar, Chris Burniske |
Mcgraw
Hill
Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond
RM56.00 MYR
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Goodreads rating: 3.94
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The innovative investor's guide to an entirely new asset class--from two experts on the cutting edgeOne of the fastest growing investment opportunities in the world today, blockchain assets such as bitcoin and other cryptocurrencies are changing the way investors think, use, and grow their money. This clear, concise, and accessible guide from two industry experts is the first book of its kind to explain this brave new world to investors who want to explore the potential of blockchain assets in their portfolios.It gives readers an understanding of how this new asset class has evolved over the last decade, as well as an actionable framework with which to evaluate new blockchain assets and position investment portfolios in the coming wave of blockchain asset innovation. Investors will learn how to securitize these assets in familiar investment vehicles and leverage multiple platforms to achieve their financial goals. This is the future of money.
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Jonathan Rosenberg, Eric Schmidt |
Grand
Central
Publishing
How Google Works
RM28.00 MYR
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Goodreads rating: 4.05
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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Chris Anderson
|
Hyperion
The Long Tail - Why The Future Of Business Is Selling Less Of More
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Goodreads rating: 3.82
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We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
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Martin Neisen, Stefan Röth |
Wiley-vch
Basel IV : The Next Generation of Risk Weighted Assets
RM53.00 MYR
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Goodreads rating: 3.0
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In reaction to the financial market crisis that started in 2007, the Basel Committee on Banking Supervision substantially revised its existing framework for regulation, supervision and risk management in the banking sector. This revision was introduced with the so-called Basel III framework in December 2010. It essentially comprises a strengthening of the quality of a banks' own funds, as well as new requirements with regard to the amount of required capital. Furthermore, new ratios were introduced in order to limit the leverage employed by banks as well as new liquidity ratios.Since 2012 the Basel Committee has increasingly pursued a revision of the calculation methods for risk-weighted assets. In addition, a large number of new requirements have been developed. This package of new standards from the Basel Committee, which is unofficially called "Basel IV", is now the most comprehensive package of modifications in the history of banking supervision. It is only a matter of time until the innovations of the Basel IV package are transferred into binding EU law. The banking industry will face major challenges in implementing these new rules.In the editor's volume "Basel IV - The Next Generation of Risk Weighted Asset" Martin Neisen and Stefan Röth present the current edition of the Basel reform proposals. The aim is to convince the reader that we are facing a new framework called "Basel IV" and not just a fine adjustment of the existing Basel III regulations. Moreover, the innovations of the Basel IV package are explained in a clear, comprehensible and practical manner. With the aid of a high-profile team of experts, the complexity of the topic is reduced and important support is offered.
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
RM15.00 MYR
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Goodreads rating: 3.92
RM15.00 MYR
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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David L. Smith, Roger B. Baron, Jack Z. Sissors |
Mcgraw
Hill
Advertising Media Planning, Seventh Edition
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Goodreads rating: 3.64
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Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
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Fred R. David, Forest R David |
Pearson
Strategic Management : A Competitive Advantage Approach, Concepts
RM132.00 MYR
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Goodreads rating: 3.96
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For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for 013382389X/ 9780133823899. That package includes 0133444899/ 9780133444896 and 0133451836/ 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
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Battelle John
|
Portfolio
The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture
RM38.00 MYR
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Goodreads rating: 3.84
RM38.00 MYR
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The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders, Larry Page and Sergey Brin and CEO, Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared, don't be evil as one of its core goals. Battelle is equally enlightening about the cultural impact of the search industry. Every day, billions of searches reveal the wants, needs, fears, and obsessions of humankind - an unprecedented record that Battelle calls the database of intentions. What will Google and other companies do with all that information? Will the government regulate the search business? And what happens to privacy when every word ever written about someone is permanently archived and searchable in a fraction of a second? For anyone who wants to understand how Google succeeded and what its success means for all of us, The Search is indispensable.top
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Eric Schmidt, Jonathan Rosenberg |
Grand
Central
Publishing
How Google Works
RM32.00 MYR
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Goodreads rating: 4.05
RM32.00 MYR
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Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Don Tapscott
|
Portfolio
Penguin
Blockchain Revolution : How the Technology Behind Bitcoin Is Changing Money, Business, and the World
RM36.00 MYR
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Goodreads rating: 3.4
RM36.00 MYR
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The technology likely to have the greatest impact on the future of the world economy has arrived, and it s not self-driving cars, solar energy, or artificial intelligence. It s called the blockchain. The first generation of the digital revolution brought us the Internet of information. The second generation powered by blockchain technology is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it s the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes. Why should you care? Maybe you re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you re an immigrant who s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It s already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world s biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions. As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored. Don Tapscott, the bestselling author of "Wikinomics," and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. "Blockchain Revolution "is the business leaders playbook for the next decade and beyond."
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Adam Cohen
|
Back
Bay
Books
The Perfect Store : Inside Ebay
RM40.00 MYR
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Goodreads rating: 3.88
RM40.00 MYR
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When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce.Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons.Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.
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Philippe Rodriguez
|
Dunod
La Revolution Blockchain - Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance? : Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance?
RM15.00 MYR
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Goodreads rating: 0.0
RM15.00 MYR
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Pour beaucoup, la Blockchain est perçue comme une nouvelle technologie- une de plus ! En réalité, son potentiel de rupture est énorme. Le bitcoin, monnaie virtuelle dont la gestion échappe aux banques centrales et son protocole associé, la Blockchain sont fondés sur une technologie disruptive des échanges sur un réseau « indélibile » et en théorie impossible à pirater ou falsifier. A ce jour, les répercussions connues sont limitées aux domaines de la finance et de l’assurance mais la Blockchain pourrait prochainement toucher d’autres secteurs d’activité comme la gestion de l’énergie, l’Automobile et la santé.Certes, il s’agit d’une technologie immature et très complexe.Cet essai engagé analyse les enjeux et les risques liés à ce nouvel outil ainsi que ses impacts sociétaux, comme de nouveaux moyens pour entreprendre, la possibilité de coopérer en confiance avec plus d'acteurs et de Business Model radicalement nouveaux.
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Andrew McAfee, Didier Bonnet, George Westerman |
Harvard
Business
Review
Press
Leading Digital : Turning Technology into Business Transformation
RM24.00 MYR
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Goodreads rating: 3.85
RM24.00 MYR
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Become a Digital Master—No Matter What Business You’re InIf you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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Erik Brynjolfsson, Andrew McAfee |
W.
W.
Norton
&
Company
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies
RM33.00 MYR
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Goodreads rating: 3.91
RM33.00 MYR
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In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
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