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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns - Thryft
Sold out
Curtis Johnson, Michael Horn, Clayton M. Christensen  | Mcgraw Hill

Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns

RM52.00 MYR

Goodreads rating: 3.86

RM52.00 MYR

"Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."―Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."―Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”―Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how:
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
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Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM27.00 MYR

Goodreads rating: 3.91

RM27.00 MYR

Examines how information technologies are affecting jobs, skills, wages, and the economy.
Anywhere : How Global Connectivity Is Revolutionizing the Way We Do Business [Hardcover] - Thryft
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Emily Nagle Green | Mcgraw Hill

Anywhere : How Global Connectivity Is Revolutionizing the Way We Do Business [Hardcover]

RM22.00 MYR RM14.00 MYR 36% off

Goodreads rating: 4.13

RM22.00 MYR RM14.00 MYR 36% off

Is your business prepared for the world of ANYWHERE? “Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.”―From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics “ Anywhere paints a compelling picture of what the next transformation of wireless will look like and who it will impact. Those who want to capitalize on the new wireless world should read this book.”― Dan Hesse, CEO, Sprint “Connectivity is fast creating a level playing field among developed and emerging markets. Those who understand how to leverage the connected world will be best positioned to impact it. Anywhere is a must-read for anyone who wants to be a relevant leader in a global economy.”― Rajeev Suri, CEO, Nokia Siemens Networks “Emily Nagle Green takes it up a notch with a breezy style that makes the arcane accessible and the possible plausible. It’s the kind of sensible outlook that can only come from deep knowledge and analytic rigor―both hallmarks of Yankee Group.”― Tom Sebok, President & CEO, Young & Rubicam North America “Required reading for anyone interested in understanding how and why communications advances are fundamentally altering business. Green explains how the connectivity revolution offers unbounded opportunity to thrive in the nascent Anywhere future.”― Reed Hundt, former chairman, U.S. FCC “This book highlights the unstoppability of the advance of connectivity, creating the imperative for business leaders to respond.”― Ben Verwaayen, CEO, Alcatel-Lucent About the Book: A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail stores around the world. The future of the world―and business― is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants. Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years. In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a leading global connectivity research fi rm, charts a course for the future by explaining:
Competing on Analytics - The New Science of Winning - Thryft
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Thomas H. Davenport | Harvard

Competing on Analytics - The New Science of Winning

RM43.00 MYR

Goodreads rating: 3.69

RM43.00 MYR

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Seeing What's Next - Using The Theories Of Innovation To Predict Industry Change - Thryft
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Erik A. Roth, Clayton M. Christensen, Scott D. Anthony  | Harvard Business Review Press

Seeing What's Next - Using The Theories Of Innovation To Predict Industry Change

RM25.00 MYR

Goodreads rating: 3.94

RM25.00 MYR

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
Innovation Explosion - Using Intellect And Software To Revolutionize Growth Strategies - Thryft
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James Brian Quinn, Karen A. Zien, Jordan J. Baruch  | Free Press

Innovation Explosion - Using Intellect And Software To Revolutionize Growth Strategies

RM22.00 MYR RM13.00 MYR 41% off

Goodreads rating: 3.2

RM22.00 MYR RM13.00 MYR 41% off

Discusses management strategies designed to maximize innovation and growth
Lean And Mean - The Changing Landscape Of Corporate Power In The Age Of Flexibility - Thryft
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Bennett Harrison | Basic Books

Lean And Mean - The Changing Landscape Of Corporate Power In The Age Of Flexibility

RM16.00 MYR RM10.00 MYR 38% off

Goodreads rating: 0.0

RM16.00 MYR RM10.00 MYR 38% off

91% off est. retail
Recommendation: "Lean And Mean" is a must-read for anyone interested in understanding the evolution of big business in response to international competition. With insights on how powerful multinational corporations are focusing on their core businesses and contracting out other activities, readers will gain valuable knowledge on today's world of business organization. Bennett Harrison has written a comprehensive analysis that will help readers understand and live with the brave new world of business.
Information Rules - A Strategic Guide To The Network Economy - Thryft
Sold out
Carl Shapiro, Hal R. Varian  | Harvard Business Review Press

Information Rules - A Strategic Guide To The Network Economy

RM21.00 MYR RM13.00 MYR 38% off

Goodreads rating: 4.06

RM21.00 MYR RM13.00 MYR 38% off

94% off est. retail
Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.
Disrupting Class: How Disruptive Innovation Will Change The Way The World Learns - Thryft
Sold out
Clayton M. Christensen, Michael B. Horn, Curtis W. Johnson  | Mcgraw-hill

Disrupting Class: How Disruptive Innovation Will Change The Way The World Learns

RM24.00 MYR

Goodreads rating: 3.86

RM24.00 MYR

Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution … "Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids.We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."--Joel Klein, Chancellor of the New York City Department of Education “A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”--Jim Collins, bestselling author of Good to Great According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.” Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how
The Connected Corporation - How Leading Companies Win Through Customer-Supplier Alliances - Thryft
Sold out
Jordan D. Lewis | Free Press

The Connected Corporation - How Leading Companies Win Through Customer-Supplier Alliances

RM19.00 MYR RM11.00 MYR 42% off

Goodreads rating: 4.0

RM19.00 MYR RM11.00 MYR 42% off

93% off est. retail
The Connected Corporation explains how customer-supplier alliances can enhance a company's competitiveness, quality, market share, and financial strength through the sharing of data, design work, and research and development. With interviews from various employees, the book offers a step-by-step process for readers to learn from top-performing companies. This book is highly recommended for business owners, salespeople, and purchasing personnel looking to boost their company's performance and gain a competitive edge.
Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook - Thryft
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Ivan Francis Wilde | World Scientific Pub Co Inc

Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 4.0

RM52.00 MYR RM15.00 MYR 71% off

96% off est. retail
This book is perfect for individuals in Asia Pacific who are interested in understanding the impact of emerging technologies on organizational transformation. With insightful case studies on RFID, enterprise systems, KM, e-business, and e-government initiatives, it offers practical lessons that can be applied to real-world settings. Readers will appreciate the detailed analysis of organizational and managerial views on tech adoption, and how it brings about change. Overall, this is an ideal read for those looking to unlock the potential of technology in organizational transformation.
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business - Thryft
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Clayton M. Christensen | Harperbusiness

The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business

RM26.00 MYR

Goodreads rating: 4.04

RM26.00 MYR

Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
Cyber-Investing - Cracking Wall Street With Your Personal Computer - Thryft
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David L. Brown, Kassandra Bentley  | Wiley

Cyber-Investing - Cracking Wall Street With Your Personal Computer

RM15.00 MYR RM9.00 MYR 40% off

Goodreads rating: 2.5

RM15.00 MYR RM9.00 MYR 40% off

Use your PC to pick stocks like the pros—and yield significant returns in any market! Stock market guru David Brown knows plenty about computerized investing. His immensely popular on-line financial information firm, Telescan, provides tens of thousands of individual investors with stock quotes and up-to-the-minute data on every exchange in the world. Now, in Cyber-Investing, he shows both beginning and seasoned investors how to unleash the awesome potential of their PCs to pinpoint and follow up on stock opportunities the moment they happen. Armed with the powerful investment software featured on the disks along with David's proven strategies for using them, you can use your PC Written in a lively, accessible style, packed with easy-to-read charts and tables, and featuring a gold mine of sophisticated investment software, Cyber-Investing makes it easier than ever for novices and seasoned investors alike to pick stocks like the pros!
Telecosm: How Infinite Bandwidth Will Revolutionize Our World - Thryft
Sold out
George Gilder | Free Press

Telecosm: How Infinite Bandwidth Will Revolutionize Our World

RM13.00 MYR RM8.00 MYR 38% off

Goodreads rating: 3.66

RM13.00 MYR RM8.00 MYR 38% off

93% off est. retail
The computer age is over. After a cataclysmic global run of thirty years, it has given birth to the age of the telecosm - the world enabled and defined by new communications technology. Chips and software will continue to make great contributions to our lives, but the action is elsewhere. To seek the key to great wealth and to understand the bewildering ways that high tech is restructuring our lives, look not to chip speed but to communication power, or bandwidth. Bandwidth is exploding, and its abundance is the most important social and economic fact of our time.George Gilder is one of the great technological visionaries, and the man who put the 's' in 'telecosm' (Telephony magazine). He is equally famous for understanding and predicting the nuts and bolts of complex technologies, and for putting it all together in a soaring view of why things change, and what it means for our daily lives. His track record of futurist predictions is one of the best, often proving to be right even when initially opposed by mighty corporations and governments. He foresaw the power of fiber and wireless optics, the decline of the telephone regime, and the explosion of handheld computers, among many trends. His list of favored companies outpaced even the soaring Nasdaq in 1999 by more than double. His long-awaited Telecosm is a bible of the new age of communications. Equal parts science story, business history, social analysis, and prediction, it is the one book you need to make sense of the titanic changes underway in our lives. Whether you surf the net constantly or not at all, whether you live on your cell phone or hate it for its invasion of private life, you need this book.It has been less than two decades since the introduction of the IBM personal computer, and yet the enormous changes wrought in our lives by the computer will pale beside the changes of the telecosm. Gilder explains why computers will empty out, with their components migrating to the net; why hundreds of low-flying satellites will enable hand-held computers and communicators to become ubiquitous; why television will die; why newspapers and magazines will revive; why advertising will become less obnoxious; and why companies will never be able to waste your time again.Along the way you will meet the movers and shakers who have made the telecosm possible. From Charles Townes and Gordon Gould, who invented the laser, to the story of JDS Uniphase, the Intel of the Telecosm, to the birthing of fiberless optics pioneer TeraBeam, here are the inventors and entrepreneurs who will be hailed as the next Edison or Gates. From hardware to software to chips to storage, here are the technologies that will soon be as basic as the air we breathe.
The CEO-CIO Partnership - Harnessing The Value Of Information Technology In Healthcare - Thryft
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Herb Smaltz, John Glaser, Terence Cunningham  | Health Administration Press

The CEO-CIO Partnership - Harnessing The Value Of Information Technology In Healthcare

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 0.0

RM37.00 MYR RM22.00 MYR 41% off

92% off est. retail
This book is a must-read for healthcare CEOs and CIOs who are looking to enhance their collaborative approach towards IT governance, strategic alignment, ROI, performance assessment, and knowledge enablement in their organizations. It features roundtable discussions and insights from industry experts, offering practical recommendations and case-based examples on maximizing IT value in healthcare.
E-Innovation - Innovation 01.03 - Thryft
Sold out
Bob Cotton | Capstone

E-Innovation - Innovation 01.03

RM26.00 MYR RM16.00 MYR 38% off

Goodreads rating: 3.5

RM26.00 MYR RM16.00 MYR 38% off

79% off est. retail
Fast track route to successful innovation in a digital world Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu Includes a glossary of key concepts and a comprehensive resources guide
Super Crunchers - Thryft
Sold out
Ian Ayres | John Murray Publishers

Super Crunchers

RM14.00 MYR RM9.00 MYR 36% off

Goodreads rating: 3.72

RM14.00 MYR RM9.00 MYR 36% off

When would a casino stop a gambler from playing his next hand?How could a company use statistical analysis to blackball you from the job you want?Why should you worry when customer services pay attention to your needs?Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
Seeking A Better Urban Future - Thryft
Sold out
Koon Hean Cheong | Wspc

Seeking A Better Urban Future

RM28.00 MYR

Goodreads rating: 3.83

RM28.00 MYR

Dr Cheong Koon Hean, CEO of the Housing and Development Board (2010–Present) was the Institute of Policy Studies' 5th S R Nathan Fellow for the Study of Singapore. This book contains edited versions of the three IPS-Nathan Lectures she gave between March and April 2018, and highlights of her dialogue with the audience. Climate change, an ageing population, anti-globalisation sentiments the world over, technological disruption, and social media all pose unique problems and opportunities to cities. Dr Cheong examines how cities deal with their urban challenges to create a better life for their citizens. In particular, what are the considerations needed to plan and develop Singapore in the face of rapid change and uncertainty, given our constraints as a small city-state with an open economy? The IPS-Nathan Lectures series was launched in 2014 as part of the S R Nathan Fellowship for the Study of Singapore. The S R Nathan Fellow delivers a series of lectures during their term to advance public understanding and discussion of issues of critical national interest.
The Long Tail - Why The Future Of Business Is Selling Less Of More - Thryft
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Chris Anderson | Hyperion

The Long Tail - Why The Future Of Business Is Selling Less Of More

RM40.00 MYR RM24.00 MYR 40% off

Goodreads rating: 3.82

RM40.00 MYR RM24.00 MYR 40% off

We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
Global Marketing - Thryft
Sold out
Warren J. Keegan, Mark Green  | Prentice Hall College Div

Global Marketing

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.59

RM18.00 MYR RM8.00 MYR 56% off

This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. *NEW More comprehensive, in-depth, current discussions and explorations *NEW Enhanced presentation of global trade (Ch 3) Features income data presented in tables as well as redesigned and updated maps *NEW Expanded and improved social/cultural coverage (Ch 4) Provides an expanded introduction to basic concepts *NEW The most recent research on product decisions (Ch 11) Covers Maslow's hierarchy of needs and expands discussions to include current research on Asian markets *NEW Impact of Information Technology (Ch 6) Expands coverage of the role IT is currently playing on global marketing activities *NEW Expanded section on global retailing (Ch 13) Broadens discussions and offers a new framework for geographic expansion by global retailers *NEW Enhanced Internet integration-Offers scores of relevant web addresses; a dedicated website that features links to companies
FUTURE SHOCK - Thryft
Sold out
Alvin Toffler | Pan Books

FUTURE SHOCK

RM17.00 MYR

Goodreads rating: 3.81

RM17.00 MYR

67% off est. retail
Future Shock is the disease of change. Its symptoms are already here. Future Shock tells what happens to people overwhelmed by too rapid change. Future Shock looks at the human side of tomorrow. Brilliantly disturbing, it analyses the new and dangerous society now emerging and shows how to come to terms with the future.
The Innovator's Solution - Creating and Sustaining Successful Growth - Thryft
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Michael E. Raynor, Clayton M. Christensen  | Harvard Business School Press

The Innovator's Solution - Creating and Sustaining Successful Growth

RM22.00 MYR RM13.00 MYR 41% off

Goodreads rating: 4.05

RM22.00 MYR RM13.00 MYR 41% off

A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
The Theory of Industrial Organization - Thryft
Sold out
Jean Tirole | The Mit Press

The Theory of Industrial Organization

RM95.00 MYR

Goodreads rating: 4.49

RM95.00 MYR

"The Theory of Industrial Organization" is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level. Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas while working at an intuitive level. To aid students at different levels, each chapter is divided into a main text and supplementary section containing more advanced material. Each chapter opens with elementary models and builds on this base to incorporate current research in a coherent synthesis.Tirole begins with a background discussion of the theory of the firm. In part I he develops the modern theory of monopoly, addressing single-product and multi-product pricing, static and intertemporal price discrimination, quality choice, reputation, and vertical restraints.In part II, Tirole takes up strategic interaction between firms, starting with a novel treatment of the Bertrand-Cournot interdependent-pricing problem. He studies how capacity constraints, repeated interaction, product positioning, advertising, and asymmetric information affect competition or tacit collusion. He then develops topics having to do with long-term competition, including barriers to entry, contestability, exit, and research and development. He concludes with a "game theory user's manual" and a section of review exercises.
Competition Policy : Theory and Practice - Thryft
Sold out
Massimo Motta | Cambridge University Press

Competition Policy : Theory and Practice

RM70.00 MYR

Goodreads rating: 4.35

RM70.00 MYR

Offering a complete analysis of antitrust (or competition policy) issues, this study is enhanced by frequent references to antitrust cases and a few fully developed case studies. Although it can be used as an economics textbook in graduate or advanced undergraduate courses, the book is equally accessible to lawyers, practitioners, and readers interested in antitrust issues, but unfamiliar with modern economics. Technical explanations of material are relegated to separate "technical" sections that can be skipped without losing continuity.
The Lean Startup : How Constant Innovation Creates Radically Successful Businesses - Thryft
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Eric Ries | Vikin

The Lean Startup : How Constant Innovation Creates Radically Successful Businesses

RM24.00 MYR

Goodreads rating: 4.11

RM24.00 MYR

THE INTERNATIONAL BESTSELLING SENSATION' The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.
Guppy Trading : Essential Methods for Modern Trading - Thryft
Sold out
Daryl Guppy | Wiley

Guppy Trading : Essential Methods for Modern Trading

RM68.00 MYR

Goodreads rating: 4.04

RM68.00 MYR

A compilation of the very best of Daryl Guppy Daryl Guppy has been one of Australia's foremost experts on share trading and charting for almost 20 years. His first book, Share Trading , is still a must-read for people wanting to learn about the market and is widely accepted as the best-selling trading book ever in Australia. Guppy Trading contains detailed analysis of many topics, Guppy Trading contains 23 of the most enduring and important chapters from Guppy's earlier books, completely revised, and combines them with 10 entirely new chapters. These new chapters detail new trading methods and instruments that have been developed to create additional opportunities and ensure survival in interconnected modern markets. This comprehensive compendium is critical reading for traders looking to maximise their returns.
An Introduction to Management Science : Quantitative Approaches to Decision Making - Thryft
Sold out
David R. Anderson | South Western College

An Introduction to Management Science : Quantitative Approaches to Decision Making

RM19.00 MYR RM9.00 MYR 53% off

Goodreads rating: 3.63

RM19.00 MYR RM9.00 MYR 53% off

97% off est. retail
Learn today's management science concepts and techniques from a leader in the field. The key purpose of this book is to provide a sound conceptual understanding of the role that management science plays in the decision-making process. AN INTRODUCTION TO MANAGEMENT SCIENCE is applications-oriented and continues to use the problem-scenario approach in which a problem is described in conjunction with the management science model that's introduced. The model is then solved to generate a solution and recommendation to management.
A2 Business Studies - Thryft
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andrew-gillespie-malcolm-surridge | Hodder Arnold

A2 Business Studies

RM15.00 MYR RM8.00 MYR 47% off

Goodreads rating: 3.25

RM15.00 MYR RM8.00 MYR 47% off

Full coverage of the A2 specification teamed with clear and simple language ensures that students of average and lower ability are able to fully understand and unravel business concepts. Now completely updated, this text is written to ensure that students gain the knowledge, understanding, examination and application skills that are essential for success at A2 level. In full colour and illustrated throughout, the book follows a clear format that reflects the six units of the specification. Key features Application in Action (practices skills of application); Examiner's Advice (develops examination skills); Key Terms (to help students fully grasp the language); Examination questions (to enable and encourage students to revise and develop their revision skills); and, Don't forget the AS! (an invaluable recap of previous material).
Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology - Thryft
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George Gilder | Free Press

Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology

RM25.00 MYR

Goodreads rating: 4.32

RM25.00 MYR

From Simon & Schuster, Microcosm is the provocative national bestseller by the author of Wealth and Poverty .George Gilder's Microcosm is the crystal ball of the next technological era. Leading scientists, engineers, and entrepreneurs provide vivid accounts of the latest inventions, revealing how the new international balance of power really lies in information technology.
Visualizing Project Management : Models and Frameworks for Mastering Complex Systems - Thryft
Sold out
Hal Mooz, Kevin Forsberg  | Wiley

Visualizing Project Management : Models and Frameworks for Mastering Complex Systems

RM44.00 MYR RM19.00 MYR 57% off

Goodreads rating: 3.69

RM44.00 MYR RM19.00 MYR 57% off

92% off est. retail
THE PROJECT MANAGEMENT CLASSIC-REVISED AND EXPANDED Now Includes Downloadable Forms and Worksheets Projects are becoming the heart of business. This comprehensive revision of the bestselling guide to project management explains the processes, practices, and management techniques you need to implement a successful project culture within your team and enterprise. Visualizing Project Management simplifies the challenge of managing complex projects with powerful, visual models that have been adopted by more than 100 leading government and private organizations. In this new Third Edition, the authors-leading thinkers and practitioners in the field-keep you on the cutting edge with a sophisticated approach that integrates project management, systems engineering, and process improvement. This advanced content can help take your career and your organization well beyond the fundamentals. New, downloadable forms, templates, and worksheets make it easy to implement powerful project techniques and tools. Includes references to the Project Management Institute Body of Knowledge and the INCOSE Handbook to help you "I recommend this book to all those who aspire to project management [and] those who must supervise it."―Norman R. Augustine, former chairman and CEO Lockheed Martin Corporation "The importance of this excellent book, able to encompass these two key disciplines [systems engineering and project management], cannot be overemphasized."―Heinz Stoewer, President, INCOSE
Commercial Management : Theory and Practice - Thryft
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David Lowe | Wiley-blackwell

Commercial Management : Theory and Practice

RM27.00 MYR RM12.00 MYR 56% off

Goodreads rating: 3.0

RM27.00 MYR RM12.00 MYR 56% off

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice. The book is structured into four parts: Part 1 Introduction – Commercial Management in Project Environments explores the nature of commercial practice within project-oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser‘s procurement cycle and a supplier‘s bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding. Part 2 – Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 – Approaches to Commercial Practice addresses best practice management; and commercial and contracting strategies and tactics. Finally, Part 4 – Case Studies offers two extended case studies: Football Stadia (the Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5. The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics. This book’s companion website is at and offers invaluable resources for both students and lecturers: • PowerPoint slides for lecturers on each chapter • Sample exam questions for students to practice • Weblinks to key journals and relevant professional bodies
Project Management : A Systems Approach to Planning, Scheduling, and Controlling - Thryft
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Harold R. Kerzner | Wiley

Project Management : A Systems Approach to Planning, Scheduling, and Controlling

RM68.00 MYR

Goodreads rating: 4.0

RM68.00 MYR

"The "bible" of project management, updated to address emerging issues Project Management is the bestselling text for students and professionals, presenting a streamlined approach to project management functions in full alignment with PMI(R)'s latest Project Management Body of Knowledge (PMBOK(R)). This new 12th edition has been updated to reflect the latest changes found in the PMBOK(R) Guide--Sixth Edition, and features new coverage of emerging topics including global stakeholder management, causes of failure, agile project management, project governance failure, customer approval milestones, classifying project metrics, and more. Supplementary materials are available for students, working professionals, and instructors. Widely considered the "bible" of project management, this book provides complete, practical guidance on all aspects of project management. This book provides detailed explanation of the tools and methods used during all stages of a project, reflecting the concepts and standards outlined in the PMBOK(R) Guide. Understand organizational structures and project management functions Learn how to control costs, manage risk, and analyze trade-offs Examine different methods used for planning, scheduling, QA, and more Work effectively with customers and stakeholders from around the globe As projects increase in scope and complexity, managing scheduling, cost, and specifications across time zones, language barriers, technological differences, and other obstacles requires a systematic approach that accounts for every detail. Project Management is the comprehensive reference to keep within arm's reach throughout all stages of the project. (PMI and PMBOK are registered mark of the Project Management Institute, Inc.)"--
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Thryft
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Noam Wasserman | Princeton University Press

The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup

RM42.00 MYR

Goodreads rating: 4.01

RM42.00 MYR

A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
Bad Blood : Secrets and Lies in a Silicon Valley Startup - Thryft
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John Carreyrou | Alfred A. Knopf

Bad Blood : Secrets and Lies in a Silicon Valley Startup

RM56.00 MYR

Goodreads rating: 4.41

RM56.00 MYR

The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
Naked Statistics : Stripping the Dread from the Data - Thryft
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Charles Wheelan | W. W. Norton & Company

Naked Statistics : Stripping the Dread from the Data

RM43.00 MYR

Goodreads rating: 3.95

RM43.00 MYR

The best-selling author of Naked Economics defies the odds with a book about statistics that you’ll welcome and enjoy. Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called “sexy.” From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics , the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal ―and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
The Power of Japanese Candlestick Charts : Advanced Filtering Techniques for Trading Stocks, Futures, and Forex - Thryft
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Fred K.H. Tam | Wiley

The Power of Japanese Candlestick Charts : Advanced Filtering Techniques for Trading Stocks, Futures, and Forex

RM72.00 MYR

Goodreads rating: 3.89

RM72.00 MYR

A practical, must-read guide to candlestick charting techniques Japanese candlestick charting is a highly effective method for timing the market for short-term profits. Unlike most western techniques--moving average, relative strength index, MACD, stochastic, Bollinger bands, or Elliot waves--candlestick charting signals are based on very close analysis of product price, producing accurate buy or sell signals between two and ten periods earlier than other techniques. In The Power of Japanese Candlestick Charts, noted author and futures trading expert Fred Tam offers a full and sophisticated range of charting techniques using candlestick methodology.Written by Fred K. H. Tam, a noted pioneer in exploring the Japanese candlestick methodology Ideal for anyone who wants to invest or trade in both the futures and stock markets Includes hundreds of illustrated charts The Power of Japanese Candlestick Charts is a comprehensive and valuable guide to candlestick charting that is perfect for analysts, stock or day traders, and short-term position traders.
Stock Market Math : Essential formulas for selecting and managing stock and risk - Thryft
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Michael Thomsett | De|g Press

Stock Market Math : Essential formulas for selecting and managing stock and risk

RM55.00 MYR

Goodreads rating: 3.14

RM55.00 MYR

Stock Market Math shows you how to calculate return, leverage, risk, fundamental and technical analysis problems, price, volume, momentum and moving averages, including over 125 formulas and Excel programs for each, enabling readers to simply plug formulas into a spread sheet. This book is the definitive reference for all investors and traders. It introduces the many formulas and legends every investor needs, and explains their application through examples and narrative discussions providing the Excel spreadsheet programs for each. Readers can find instant answers to every calculation required to pick the best trades for your portfolio, quantify risk, evaluate leverage, and utilize the best technical indicators. Michael C. Thomsett is a market expert, author, speaker and coach. His many books include Mathematics of Options, Real Estate Investor's Pocket Calculator, and A Technical Approach to Trend Analysis. In Stock Market Math, the author advances the science of risk management and stock evaluation with more than 50 endnotes, 50 figures and tables, and a practical but thoughtful exploration of how investors and traders may best quantify their portfolio decisions.
The CIO Playbook : Strategies and Best Practices for IT Leaders to Deliver Value - Thryft
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N.R. Colisto | Wiley

The CIO Playbook : Strategies and Best Practices for IT Leaders to Deliver Value

RM27.00 MYR RM12.00 MYR 56% off

Goodreads rating: 3.93

RM27.00 MYR RM12.00 MYR 56% off

As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework ( Partner – Organize – Innovate – Deliver – Support – Protect – Grow ) that will guide you in making essential changes to your organization. The proven strategies, tools, and techniques in The CIO Playbook make it the ultimate "how-to" resource for creating a high-performance IT organization that delivers value-added products and services to employees, customers, and shareholders. Author Nicholas Colisto provides solutions to the issues that concern business leaders and IT practitioners, Featuring online templates for each of the seven steps described in the book, The CIO Playbook can help you transform your IT department from a mere order taker to a high-performance organization that delivers extraordinary business outcomes, despite this era of turbulent economic challenges.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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Thomas L. Friedman | Farrar, Straus And Giroux

Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations

RM15.00 MYR

Goodreads rating: 3.89

RM15.00 MYR

88% off est. retail
"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World - Thryft
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Alex Tapscott, Don Tapscott  | Portfolio

Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

RM38.00 MYR

Goodreads rating: 3.4

RM38.00 MYR

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more."This book has had an enormous impact on the evolution of blockchain in the world." --Satya Nadella, CEO, Microsoft CorporationIn this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.Blockchain is the ingeniously simple, revolution-ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it's best known as the technology that drives bitcoin and other digital cur-rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi-cates to insurance claims, land titles, and even votes.As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
The Seventh Sense : Power, Fortune, and Survival in the Age of Networks - Thryft
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Joshua Cooper Ramo | Little, Brown And Company

The Seventh Sense : Power, Fortune, and Survival in the Age of Networks

RM55.00 MYR

Goodreads rating: 3.7

RM55.00 MYR

61% off est. retail
The Seventh Sense is an insightful workbook for people who want to navigate a complex and ever-evolving system successfully. The book highlights how our world's systems are becoming more interconnected and explains how individuals can take advantage of these networks to gain wealth, power, and prosperity while others are being left behind. This book is perfect for entrepreneurs, politicians, business leaders, and anyone seeking to understand the inner workings of the global economy.
Bridgital Nation : Solving Technology's People Problem - Thryft
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Roopa Purushothaman, N. Chandrasekaran  | Penguin Allen Lane

Bridgital Nation : Solving Technology's People Problem

RM17.00 MYR

Goodreads rating: 3.9

RM17.00 MYR

It is 2030. India is among the world's top three economies. All Indians use the cloud, artificial intelligence and automated learning to either do their job or get their job done. All Indians have access to quality jobs, better healthcare and skill-based education. Technology and human beings coexist in a mutually beneficial ecosystem. This reality is possible. It is within reach. With Bridgital. In this groundbreaking book, the chairman of Tata Sons, N. Chandrasekaran presents a powerful vision for the future. To the coming disruption of artificial intelligence, he proposes an ingenious solution, where India is perfectly positioned to pave a unique path from the rest of the world. Instead of accepting AI as an inevitable replacement for human labour, India can use it as an aid; instead of taking them away, AI can generate jobs. Chandrasekaran and his co-author, Roopa Purushothaman, survey the country for inspirational stories of resilience and determination, and seek the ideal way to bring Indians closer to their dreams. Through on-ground application of the dynamic technology called 'Bridgital', they show how Indians can be connected across the country, creating a network of services to be delivered where they are most required. This brilliant, cutting-edge solution will address India's biggest challenges by bridging the huge chasm between rural and urban communities, the different levels of education and medical access, and between aspirations and achievement. From healthcare to education to business, the model can be applied in various sectors, and, by a conservative estimate, it can create and impact 30 million jobs by 2025. One of the country's foremost industry leaders and pioneers, N. Chandrasekaran brings his expertise of over thirty years with the Tata Group to offer a blueprint for building a prosperous India, where everyone is included in the growth story.
The Shift : The Future of Work is Already Here - Thryft
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Lynda Gratton | Harpercollins Pub Ltd

The Shift : The Future of Work is Already Here

RM82.00 MYR RM22.00 MYR 73% off

Goodreads rating: 3.98

RM82.00 MYR RM22.00 MYR 73% off

99% off est. retail
"The Shift" offers a compelling analysis of the changing nature of work and how it will affect individuals, businesses, and the global economy in the coming decades. Lynda Gratton provides practical and insightful guidelines on how to navigate these changes and succeed in a transformed world of work. This book is a must-read for anyone interested in understanding the future of employment and how to stay ahead in a rapidly changing landscape.
What's Next : Exploring the New Terrain for Business - Thryft
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Eamonn Kelly, Peter Leyden, Members of Global Business Network  | Basic Books

What's Next : Exploring the New Terrain for Business

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.89

RM18.00 MYR RM8.00 MYR 56% off

Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity.Visit the GBN website at www.gbn.org.
Business Marketing Management : A Strategic View of Industrial and Organizational Markets - Thryft
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Michael D. Hutt, Thomas W. Speh  | South-western College Pub

Business Marketing Management : A Strategic View of Industrial and Organizational Markets

RM59.00 MYR RM26.00 MYR 56% off

Goodreads rating: 4.29

RM59.00 MYR RM26.00 MYR 56% off

97% off est. retail
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
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Gabriel Weinberg, Justin Mares  | Portfolio

Traction : How Any Startup Can Achieve Explosive Customer Growth

RM50.00 MYR

Goodreads rating: 4.12

RM50.00 MYR

Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google - Thryft
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Scott Galloway | Penguin Us

The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google

RM35.00 MYR

Goodreads rating: 3.84

RM35.00 MYR

Cuốn sách vạch trần bản chất của Amazon, Apple, Facebook và Google Được dịch sang 22 thứ tiếng, nằm trong danh sách “best seller” của cả New York Times và USATODAY, Tứ Đại Quyền Lực (The Four) khiến cả thế giới rúng động vì lượng sự thật nó hàm chứa trong nội dung. Quyển sách được khuyến cáo với người đọc là họ sẽ bàng hoàng không hề nhẹ trước những điều mình đọc…“Đây là quái vật của dòng sách kinh tế. Cuốn sách thiết yếu và bao quát này hết sức sắc bén, thú vị và cay nghiệt. Những nhận xét thẳng và thật của Scott Galloway chẳng kiêng dè bất cứ một đại gia công nghệ nào. Thực sự là một cuốn sách đáng đọc”, Chuyên gia tâm lý Adam Alter, giảng viên ngành tâm lý học tại trường kinh doanh Stern thuộc Đại học New York nhận xét như thế khi đọc xong Tứ Đại Quyền Lực. Đây là cuốn sách đầu tay của Scott Galloway, một giáo sư tại khoa Kinh doanh Stern thuộc đại học New York, phụ trách giảng dạy về chiến lược thương hiệu và tiếp thị số cho các học viên MBA năm thứ hai.Scott là một nhà đầu tư, đã sáng lập 9 công ty bao gồm L2, Red Envelope và Prophet. Anh cũng từng lọt vào danh sách 50 Giáo sư Kinh doanh Xuất sắc nhất thế giới của trang thông tin Poets & Quants vào năm 2012. Loạt clip hàng tuần Winners and Losers của ông trên YouTube đã thu hút được hàng chục triệu lượt xem. Vậy, tác phẩm của một giáo sư “siêu” kinh doanh này hấp dẫn người đọc ở điểm nào?Đầu tiên, đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào. Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ. Tuy nhiên, điều khiến tác phẩm của Scott Galloway cực kỳ hấp dẫn là vì ông đã không kiêng dè khi chứng minh, hiểu biết của cả thế giới về bốn cái tên quyền lực kia gần như đều… sai bét. Vượt thoát khỏi làn khói thần bí vây quanh bộ tứ quyền lực ấy che mắt, ông thẳng tay lột phăng chiếc mặt nạ dát vàng của bộ tứ quyền lực để mổ xẻ chiến lược và năng lực thao túng siêu phàm của họ, từ đó giúp độc giả học hỏi và áp dụng những kỹ thuật đó vào sự nghiệp của chính mình.Trong nửa đầu quyển sách, tác giả đưa người đọc vào quá trình xem xét từng chàng kỵ binh và phân tích những chiến lược của họ. Các doanh nghiệp khác có thể học gì từ những chiến lược này. Trong phần thứ hai là cách thức nhận diện những thế mạnh cạnh tranh của bộ tứ này, xem cách kinh doanh mới của họ đang diễn tiến như thế nào. Bên cạnh đó, tac giả cũng cho người đọc thấy được cách thức bộ tứ bảo vệ thị trường của mình ra sao.Bằng một phong thái hết sức từ tốn, Scott Galloway đưa người đọc từ bất ngờ này sang bất ngờ khác. Đâu là tội lỗi của bốn chàng kỵ binh này? Họ đã lợi dụng các chính phủ và đối thủ cạnh tranh như thế nào trong việc bảo vệ sở hữu trí tuệ?Không chỉ dừng lại ở bốn cái tên khổng lồ, tác giả mở rộng bức tranh, mang đến độc giả cái nhìn toàn cảnh bằng cách điểm mặt các ứng cử viên công nghệ sáng giá khác, từ Netflix đến Alibaba, một Amazon thu nhỏ của Trung Hoa, rồi Uber và những người khổng lồ một thời từng làm mưa làm gió như IBM, Microsoft… để cùng tìm câu trả lời cho câu hỏi liệu họ có thể quay lại đường đua hay không? Ai trong số họ có khả năng phát triển một nền tảng chi phối hơn so với bộ tứ hiện tại? Ai sẽ có khả năng trở thành chàng kỵ binh thứ năm? Và, bộ tứ sẽ đưa con người đi đến đâu.Vạch trần bản chất kinh doanh của bốn doanh nghiệp đang ảnh hưởng rất lớn đến đời sống con người nhưng Tứ Đại Quyền lực của Scott Galloway không gây hoang mang cho người đọc. Cuộc trò chuyện ông với độc giả đầy giá trị khi ông cùng người đọc nhìn vào bản thân mình, xem những tính chất nghề nghiệp nào giúp chúng ta tồn tại và có thể hưởng lợi trong kỷ nguyên của bộ tứ quyền lực này. Như lời vị doanh nhân nổi tiếng Calvin McDonald, CEO của Sephora, Scott Galloway thành thật và táo bạo đến tàn nhẫn nhưng cuốn sách này sẽ buộc bạn thay đổi cách nghĩ của mình.Sách do nhà báo Lương Trọng Vũ, Kênh truyền hình FBNC chuyển ngữ, First News thực hiện, NXB Tổng Hợp TP.HCM ấn hành.
Crude Intentions : How Oil Corruption Contaminates the World - Thryft
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Alexandra Gillies | Oxford University Press

Crude Intentions : How Oil Corruption Contaminates the World

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.93

RM18.00 MYR RM8.00 MYR 56% off

Billions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it President Trump's businesses struck deals with oligarchs and sold property to secretive shell companies; the Panama Papers leak triggered investigations in 79 countries; and, corruption scandals toppled heads of state in Brazil, South Africa, and South Korea. But how do these pieces fit together? And if the corruption is so vast and so tied up with powerful interests, how do we begin to fight back?To find answers, Crude Intentions examines the corruption crisis that erupted during the recent oil boom. From 2008 to 2014, oil prices shot through the roof. Motivated by more than nine trillion dollars in new oil money, corruption followed apace. Examining the oil boom is like placing a drop of dye in the circulatory system of global corruption, and watching as it reveals the system's channels and pathways.Company bosses signed off on risky schemes to snap up choice oil blocks. Politicians in Brazil and Nigeria stole billions to build up their election war chests. Kleptocrats in Angola, Azerbaijan, and Russia seized upon the oil wealth to cement their hold on power. And an army of bankers, accountants, and lawyers lined up to help these corrupt actors stash their loot in the global system of shell companies and tax havens that serves today's super-rich. The money then bought yachts, mansions, and even a few foreign politicians.Drawing on information exposed by intrepid journalists, prosecutors, and whistle blowers, Crude Intentions tells jaw-dropping stories of corruption and asks what we can learn from them. The cases reveal common tactics, but also vulnerabilities in this web of fraud. These are the starting points for building a smarter fight against corruption, in the oil sector and well beyond.
How We Got to Now : Six Innovations that Made the Modern World - Thryft
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Steven Johnson | Penguin Books Ltd

How We Got to Now : Six Innovations that Made the Modern World

RM33.00 MYR

Goodreads rating: 4.11

RM33.00 MYR

From Steven Johnson, the bestselling author of Where Good Ideas Come From, comes How We Got to Now, the companion book to his six-part BBC One television series exploring the power and the legacy of great ideas.How did photography bring about social reform? What connects refrigeration to Hollywood? And how did our battle against dirt help create smartphones? In this story of ingenious breakthroughs and unsung heroes, Steven Johnson explores the essential innovations that changed the world and how we live in it.'A new Steven Johnson book is something not to be missed. The author has become the leading writer on how inventions happen' Daniel Finkelstein, The Times, Books of the Year'Graceful and compelling ... you'll find yourself exhilarated' The New York Times Book Review'Readable, entertaining, and a challenge to any jaded sensibility that has become inured to the everyday miracles all around us' Peter Forbes, Guardian'This nimble history of invention . . .is a many-layered delight' Nature
Who Owns the Future? - Thryft
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Jaron Lanier | Simon & Schuster

Who Owns the Future?

RM58.00 MYR

Goodreads rating: 3.78

RM58.00 MYR

The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy.Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

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At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.