Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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Profit Patterns is an ideal read for entrepreneurs, managers, and investors who want to keep up with the rapidly changing business world. Based on comprehensive research into over two hundred companies in forty industries, this book provides practical and strategic ideas, thirty patterns of moves and countermoves, as well as in-depth examples of how top-notch companies detected patterns in their industries and put them to work. It also has a workbook to help readers launch their own process of responding to change. Pick up Profit Patterns if you want to be ahead of the curve and avoid getting left behind.
The Contract Scorecard - Successful Outsourcing By Design - Thryft
Sara Cullen | Routledge

The Contract Scorecard - Successful Outsourcing By Design

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Goodreads rating: 3.33

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The Contract Scorecard offers a balanced approach to outsourcing, allowing organizations to set clear goals and measure success from a holistic perspective. This book provides practical insights and case studies to help readers apply the Contract Scorecard approach in their own outsourcing initiatives. Highly recommended for businesses seeking to optimize their outsourcing arrangements and achieve long-term success.
Pricing for Profit					How to Develop a Powerful Pricing Strategy for Your Business - Thryft
Peter Hill | Kogan Page

Pricing for Profit How to Develop a Powerful Pricing Strategy for Your Business

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Goodreads rating: 4.13

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If you've been wrestling with setting the right prices for your goods or services, "Pricing for Profit" could be your game changer. Peter Hill combines real-world case studies that make the guidance tangible and relatable. This isn't just theory; it's a practical roadmap to potentially increasing your business's bottom line through savvy pricing strategies. It might just shift your perspective on how you value what you offer.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft

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As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Asset Liability Management in Insurance Companies

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If you're navigating the intersection of finance and insurance, this book is a valuable compass. It offers a clear, informative walkthrough of how these two worlds are blending, particularly through asset liability management. You'll appreciate the expertise of Eric Briys and François de Varenne as they guide you through property-casualty coverage, life insurance, and the impact of market pressures, shaping a more resilient and innovative insurance industry.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption

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If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

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Goodreads rating: 3.69

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Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.
Management Accounting - Information For Creating And Managing Value - Thryft

Management Accounting - Information For Creating And Managing Value

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Recommendation: - This book is for aspiring managers who want to understand how management accounting can create and enhance value in a business. It offers real-world examples and case studies from Australia, New Zealand, and beyond to help readers apply theory to practical situations. With interactive activities and immediate feedback, this book provides a comprehensive learning experience for mastering management accounting.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly - Thryft
Jerry W. Claunch | Mcgraw Hill

Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly

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Goodreads rating: 4.0

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Set-Up-Time Reduction is a great read for companies looking to increase their agility in manufacturing and remain competitive in a global marketplace. The book offers practical ideas for reducing set-up times, adopting a team approach to brainstorm solutions, monitoring safety during implementation, and avoiding common program pitfalls. Readers will appreciate the authoritative and timely insights, which can help them streamline their manufacturing processes, achieve faster responses, and easier bottom-line success.
Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground - Thryft
Jack A. Tesmer | Career Pr Inc

Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground

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Your Perfect Business Match could be a great fit for entrepreneurs and managers seeking to understand the intricacies of different markets. Tesmer’s four market environments (Kingdoms, Battlegrounds, Jungles, and Frontiers) make it easy to identify where an organization fits. Furthermore, his identification of the four types of organizations (Ruler, Warrior, Hunter, Pioneer) provides a clear understanding of the best strategy to employ in each environment. This book is essential for those trying to make sense of the complexities in today's market.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know - Thryft
William G. Droms, Jay O. Wright  | Basic Books

Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know

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Goodreads rating: 3.21

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Dive into this book if crunching numbers scares you. You're not alone if the mere thought of finance and accounting makes your eyes glaze over. This book is crafted for those who want to grasp the financial basics without diving too deep into the jargon. It's practical, filled with real-world examples that link theory with the everyday decisions you face as a professional. Whether you're aiming to brush up your skills for better business conversations or just want to make more informed decisions for your own venture, this guide has you covered.
The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century - Thryft
Anand Sharma | Managing Times Press

The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century

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Goodreads rating: 3.67

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The Antidote is a must-read for any business owner struggling to keep up with the rapidly changing landscape of the 21st century. The book provides practical strategies and insights on how to transform your company to be more agile, innovative, and growth-oriented. One of the most unique features of the book is its emphasis on the need for a paradigm shift in management thinking to successfully navigate these extreme challenges.
Competing Against Time: How Time-Based Competition Is Reshaping Global Markets

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If you're intrigued by strategic innovation and want to understand how successful companies gain a competitive edge, "Competing Against Time" might be the ideal read for you. George Stalk and Thomas M. Hout break down the essence of time-based competition and how it’s incredibly relevant in a fast-paced business world. Delve into detailed case studies and discover strategies that could transform the way you think about productivity and efficiency in business.
Accounting and Finance for Non-Specialists - Thryft
Peter Atrill | Pearson Education

Accounting and Finance for Non-Specialists

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Goodreads rating: 3.82

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If you find yourself befuddled by financial terms and numbers, "Accounting and Finance for Non-Specialists" could be your lifesaver. It eases you into the world of numbers and their crucial role in shaping business decisions without overwhelming you with jargon. It's like having a knowledgeable friend patiently explain the financial ropes, paving the way for those 'aha' moments when complex concepts click. The addition of real-examples gives you the chance to see theories in action, reinforcing learning in a way that feels practical, not just theoretical.
Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis | Amacom Books

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

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Goodreads rating: 3.75

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This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

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In stock: Very Good

If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon  | Mcgraw-hill

Re-engineering Your Business

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Goodreads rating: 3.4

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.
Clockspeed: Winning Industry Control in the Age of Temporary Advantage

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If you're wrestling with the rapid changes in your industry, "Clockspeed" might resonate with you. Charles Fine offers sharp insights that could shift how you anticipate and react to market changes. This book is particularly intriguing for managers and entrepreneurs seeking strategies to stay ahead in an environment where the only constant is change.
Service Process Design For Value Co-Creation - Thryft
Joy M. Field | Business Expert Press

Service Process Design For Value Co-Creation

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Goodreads rating: 3.0

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New

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In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
How to Make Money In Stocks: A Winning System In Good Times or Bad - Thryft

How to Make Money In Stocks: A Winning System In Good Times or Bad

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This book could be a good read for someone who wants to learn the art of investing in stocks and wants to understand the strategies to make money in the market. With the guidance of William J. O'Neil, a well-known investor, this book equips readers with the necessary knowledge and skills to recognize and invest in fast-growing, innovative companies. It covers valuable insights, including when to buy and sell, helping readers make informed decisions in the ever-changing stock market. So, if you want to explore the world of stock investing and unlock the potential for financial success, this book is a must-read!
Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging - Thryft
Philippe Priaulet, Lionel Martellini  | Wiley

Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging

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Goodreads rating: 3.0

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This book is quite the find if you're eager to deepen your understanding of fixed-income securities. Martellini doesn't just scratch the surface; he dives into a sea of advanced techniques for pricing and hedging in the world of interest rate risk. It's particularly appealing because it balances theory with real-world application, offering insights that cater to both newcomers and seasoned finance professionals. Whether you're aiming to refine your academic understanding or looking to enhance your practical skills, this book could be an invaluable addition to your financial library.
Management and Control of Quality - Thryft
William M. Lindsay, James R. Evans  | South Western Educational Publishing

Management and Control of Quality

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Goodreads rating: 4.0

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"If you are a manager seeking to improve your organization's performance by adopting Total Quality Management principles, this book is a must-read. The author takes a practical approach to the application of the Baldrige Criteria and offers comprehensive guidance on quality management frameworks. With its updated content, this book will help you achieve excellence in your organization."
Profit or Growth? - Why You Don't Have to Choose - Thryft

Profit or Growth? - Why You Don't Have to Choose

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If you're at a crossroads with your business, striving for both growth and profit but unsure how to attain them simultaneously, "Profit Or Growth? Why You Don't Have To Choose" might offer the insights you're seeking. With a blend of theoretical framework and practical case studies, this book captures the essence of successful corporate strategies and execution methods from global industry leaders. It's ideal for business leaders who are in search of a blueprint to navigate the complex landscape of sustainable business growth.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return - Thryft
James B. Bittman | Mcgraw-hill

Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return

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Goodreads rating: 3.75

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If you've been curious about stock options but concerned about the risks, this book might just demystify the process for you. James Bittman breaks down complex trading strategies into digestible insights that could help you complement your long-term investment philosophy. Whether you're conservative or willing to embrace a little more risk, this resource aims to empower your portfolio with new tools for potential gains.
Leverage - The Key To Multiplying Money - Thryft
Gerald Krefetz | John Wiley & Sons

Leverage - The Key To Multiplying Money

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An incisive guide that shows investors how to play by the rules, reduce the risks, and multiply their earnings using leveraged investments. The first accessible treatment of basic leveraging principles investors can apply to a wide range of investments - how to exploit the full range of leverage-based instruments such as stock options, commodity futures, index options, options on futures, and financial futures. The book explains the advantages and drawbacks of each type of leveraged investment and shows how the mechanics of the leverage can be manipulated to minimize risk.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

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Goodreads rating: 3.65

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If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Bank and Insurance Capital Management
Frans de Weert | Wiley

Bank and Insurance Capital Management

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.
Human Resource Management : Strategy and Practice with Student Resource Access 12 Months - Thryft

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In stock: Very Good

If you're diving into a human resource management career or looking to update your knowledge, this book's for you. The 7th edition doesn't just rehash old ideas; it brings fresh, real-world integration of current trends and practical applications. With added online study tools, learning becomes interactive, ensuring concepts stick with you long after the final page.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
Jagdish N. Sheth, Milind M. Lele  | Wiley

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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Goodreads rating: 5.0

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Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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Goodreads rating: 4.11

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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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In stock: Very Good

If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Real Money Real Estate - Winning the Real Estate Game - Thryft
Bradley J Sugars | Action International Pty Ltd

Real Money Real Estate - Winning the Real Estate Game

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Diving into "Real Money Real Estate" feels like getting direct mentoring from a seasoned pro. Bradley J Sugars breaks down complex industry jargon and makes the high-stakes game of property investment much more approachable. If making smart and profitable real estate choices means something to you, consider this your hidden playbook.
Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore  | Wiley

Intellectual Capital in Enterprise Success : Strategy Revisited

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Goodreads rating: 3.0

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Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.
Value as a Service: Embracing the Coming Disruption - Thryft
Rob Bernshteyn | Greenleaf Book Group Press

Value as a Service: Embracing the Coming Disruption

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Goodreads rating: 3.61

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Imagine a future where the tangible impact of what you buy is paramount. 'Value as a Service' draws a compelling picture of this new business landscape, where measuring and understanding the true value of services is not just strategic but essential. If you're keen to stay ahead of the curve in how products are offered and consumed, Bernshteyn's insights will equip you for the transformation.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships

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In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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In stock: Very Good

Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

Regular price RM55.46 MYR from RM25.68 MYR Save up to 54%

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook

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Think about getting an investment mentor wrapped in pages. "Just One Thing" offers you seasoned wisdom from top-notch financial experts, without overwhelming jargon. If wealth-building insights could come from a dream team of mentors, this book packages their most valuable advice in a way that feels like grabbing coffee with a financially savvy friend.
What's Your Future Worth?: Using Present Value to Make Better Decisions - Thryft
Peter Neuwirth | Berrett-koehler Publishers

What's Your Future Worth?: Using Present Value to Make Better Decisions

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Goodreads rating: 2.97

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If you find yourself at a crossroads, often unsure about the financial implications of your choices, "What's Your Future Worth?" might be just the book for you. Peter Neuwirth simplifies the complex notion of Present Value to equip you with a logical framework for making more informed decisions. Whether it's personal investments, major purchases, or life-changing decisions, this read could be the stepping stone to mastering the art of foresight in your financial planning.
International Financial Statement Analysis - Thryft
Hennie Van Greuning, Elaine Henry, Thomas R. Robinson  | Wiley

International Financial Statement Analysis

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Goodreads rating: 4.25

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Whether you're deep into your finance career or just starting to get your feet wet, "International Financial Statement Analysis" is an indispensable resource. It's especially crucial if you aim to make informed decisions in today's shaky economic climate. The book goes beyond domestic borders to give you a solid grasp of financial statement nuances worldwide, something that's becoming increasingly necessary in our interconnected markets. And with it being from the CFA Institute, you're getting distilled knowledge, which could be a game-changer in advancing your understanding or career.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

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Goodreads rating: 4.1

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If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
The New HR Analytics: Predicting the Economic Value of Your Companys Human Capital Investments : Predicting the Economic Value of Your Company's Human Capital Investments - Thryft

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The New HR Analytics provides HR professionals with a powerful analytical model to evaluate the economic value of their company’s human capital investments. With real-world examples and input from top HR thought leaders, readers will gain valuable insights into measuring and predicting returns on HR investments. This book is recommended for business owners, HR professionals, and anyone interested in maximizing the potential of their organization's human capital.
Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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Goodreads rating: 4.05

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If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.