Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

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In stock: Very Good

Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim | Towers Club

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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Goodreads rating: 3.0

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In stock: Well Read

This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

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Goodreads rating: 3.92

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In stock: Very Good

If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
Misbehaving: The Making of Behavioral Economics - Thryft

Misbehaving: The Making of Behavioral Economics

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In stock: Very Good

If you enjoy a mix of wit and wisdom, "Misbehaving" is your kind of read. Richard H. Thaler takes you on an entertaining journey through the world of behavioral economics, explaining why we often make irrational decisions. Thaler's engaging storytelling transforms complex economic concepts into understandable and relatable anecdotes. The laughs along the way are just a bonus.
Restoring Our Competitive Edge: Competing Through Manufacturing

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If you're in the manufacturing sector or interested in the transformative power of innovative strategies, this book is like a roadmap to revitalizing your operations. Hayes and Wheelwright don't just spell out the challenges; they provide insightful examples of how top-notch global manufacturers have conquered similar odds. It's a deep dive into industrial greatness that teems with actionable lessons.
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

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In stock: Very Good

If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich - Thryft
Bill Bodri | Createspace Independent Publishing Platform

Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich

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Goodreads rating: 5.0

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In stock: Well Read

If you've been searching for real strategies that real people have used to build their fortunes, "Super Investing" might just redefine your approach to investing. Bill Bodri's book isn’t about fleeting trends; it's a collection of proven strategies that have stood the test of time and economic turmoil. By understanding and applying these methods, you could potentially see your investments grow significantly, laying the foundation for a comfortable and perhaps even an early retirement. It’s particularly valuable because it doesn't just focus on the good times but also prepares you for financial crises, offering a well-rounded guide to personal wealth management.
Lean Solutions - How Companies and Customers Can Create Value and Wealth Together

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In stock: Very Good

If you're interested in the intersection of business efficiency and consumer satisfaction, "Lean Solutions" is a doorway to understanding how both sides can benefit. The authors, Womack and Jones, delve into practical ways companies can reduce waste while enhancing the value for customers, an approach that could revitalize how you think about consumer relations.
Accounting for the Numberphobic: A Survival Guide for Small Business Owners - Thryft
Dawn Fotopulos | Amacom

Accounting for the Numberphobic: A Survival Guide for Small Business Owners

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Goodreads rating: 4.35

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In stock: Like New

If you've ever felt a sense of dread when it comes to the numbers side of your business, "Accounting for the Numberphobic" could change the game for you. It breaks down the essentials of financial statements in a way that’s engaging and, importantly, digestible for the number-averse. Imagine feeling empowered making decisions because you finally understand what those numbers are telling you about your business’s health—it’s like having a financial coach by your side.
Money Mindset: Formulating a Wealth Strategy in the 21st Century - Thryft
Jacob Gold, Doug Coté  | Wiley

Money Mindset: Formulating a Wealth Strategy in the 21st Century

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Goodreads rating: 3.41

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In stock: Very Good, Well Read

If you're feeling a bit lost in today's fast-paced financial world, "Money Mindset" might just be the compass you need. It goes beyond the basics, tapping into the psychological aspects of wealth management. Think of it as a fitness plan for your finances, crafted by someone who knows the ins and outs of money's evolving role through generations. This book could give you that boost in financial literacy and confidence to sculpt a more secure future.
Interior World.15 Financial Space - Thryft

Interior World.15 Financial Space

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In stock: Very Good

If you're someone who enjoys drawing parallels between seemingly unrelated concepts, "Interior World.15 Financial Space" could be an enlightening read for you. The book uses the innovative approach of likening financial principles to elements of interior design, offering a fresh perspective that could change the way you view your finances. This approach might make complex financial concepts more relatable and easier to grasp in your personal or professional life.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft

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In stock: Well Read

The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Always Change a Winning Team - Thryft
Peter Robertson | Marshall Cavendish Business

Always Change a Winning Team

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Goodreads rating: 3.5

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In stock: Well Read

This book is a great read for business owners and managers who want to stay ahead of their competition. It emphasizes the need for constant change and adaptation in order to maintain success. The book offers practical advice on how to avoid the pitfalls of complacency that can lead to failure. The author, who is an expert in organizational behavior, offers a compelling argument for why leaders must be willing to constantly challenge themselves and their teams.
Big Bucks! - Thryft
Kenneth H. Blanchard, Sheldon Bowles  | William Morrow

Big Bucks!

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Goodreads rating: 3.79

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In stock: Well Read

This book could be a good read for anyone seeking to understand the principles of creating wealth and achieving financial success. Through a captivating parable-style narrative, the authors introduce Len, a character who aspires to be a millionaire. Len's journey is filled with valuable lessons and practical strategies that can be applied by individuals and businesses alike. The book emphasizes the importance of commitment, intensity, purpose, and generosity in the pursuit of big bucks. If you're ready to uncover the secrets of financial prosperity and make a positive impact along the way, this book is a must-read.
Power of Property: Securing Your Future Through Real Estate - Thryft
Bruce Brammall, Karina Barrymore  | Wrightbooks

Power of Property: Securing Your Future Through Real Estate

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Goodreads rating: 3.0

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In stock: Very Good

If increasing your net worth through property intrigues you, ‘Power of Property’ might just become your go-to resource. Karina Barrymore demystifies the complexities of real estate investments, providing a clear strategy that's adaptable whether you're eyeing a modest apartment or an expansive portfolio. Her guidebook is straightforward, highlighting risks and rewards, and it effectively coaches on discerning good opportunities from bad—an invaluable compass for both novice and seasoned investors.
Managerial Economics - Thryft
Dryden Pr | Dryden Pr

Managerial Economics

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Goodreads rating: 3.53

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In stock: Very Good

This book would be a great read for anyone interested in understanding how economics can be applied to managerial decision making. With a focus on maximizing value and integrating all business functions, it provides a strategic framework for making informed decisions. Whether you're a business student or a seasoned manager, this book will help you develop the economic understanding necessary for managerial success. So grab a copy and start making smart, strategic decisions today!
The Resilient Investor					A Plan for Your Life, Not Just Your Money - Thryft
Hal Brill, Michael Kramer, Christopher Peck  | Berrett-koehler Publishers

The Resilient Investor A Plan for Your Life, Not Just Your Money

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Goodreads rating: 3.73

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In stock: Very Good

Looking at the world with fresh eyes often means seeing familiar landscapes transformed by new ideas. "The Resilient Investor" does just that for your assets, painting a panoramic view of investment that transcends traditional stocks and bonds. It's about investing in your lifestyle and community as much as your portfolio. It encourages a holistic approach to preparing for an unpredictable future, promoting a balance between personal and global well-being. If you're looking to align your life goals with your investment strategy, this book could forge the way.
Strategic Human Resource Management - Thryft
Catherine Truss, David Mankin, Clare Kelliher  | Oxford University Press

Strategic Human Resource Management

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Goodreads rating: 3.83

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In stock: Very Good

If you're aspiring to lead or revamp a company's human resources department, "Strategic Human Resource Management" could be your playbook. The authors Truss, Mankin, and Kelliher dive deep into creating effective HR strategies backed by current research and industry practices. Its straightforward explanations and case studies make it accessible, potentially transforming your approach to people management and giving you a robust framework for tackling HR challenges.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

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Goodreads rating: 3.92

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In stock: Like New

If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
Value Migration: How to Think Several Moves Ahead of the Competition - Thryft
Adrian J. Slywotzky | Harvard Business Review Press

Value Migration: How to Think Several Moves Ahead of the Competition

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Goodreads rating: 4.08

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In stock: Very Good

According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy
Strategic Management: Concepts & Cases - Thryft
A.J. Strickland III, Arthur A. Thompson Jr.  | Richard D Irwin

Strategic Management: Concepts & Cases

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Goodreads rating: 3.74

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In stock: Very Good

This book is an exceptional guide for anyone looking to understand and navigate the complex world of strategic management. With its comprehensive coverage of the resource-based view of the firm, it offers valuable insights and practical tools for developing effective business strategies. Whether you're a business student or a seasoned professional, this book will equip you with the knowledge and skills needed to drive success and make informed decisions in the ever-changing business landscape.
Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money - Thryft
Robert T. Kiyosaki | Business Plus

Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money

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Goodreads rating: 4.02

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In stock: Well Read

Considering the economic turbulence and uncertainty, this book might strike a chord with you if you're eager to understand not just how we got here, but also what to do moving forward. Kiyosaki offers a unique perspective on wealth and the economy that challenges conventional beliefs. It's interactive, it comes with insights from a diverse global community, and it promises practical advice that could help weather financial storms. The book's collaborative nature virtually guarantees insights that are broad-ranging and deeply scrutinized.
High Performance Through Process Excellence - From Strategy to Operations

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In stock: Very Good

If process optimization intrigues you, Mathias Kirchmer's book is a treasure trove. It stitches together strategy and operations through Business Process Management (BPM), showing how vibrant organizations leverage these methods. Imagine gaining insights from various case studies that not only inspire but also provide a pragmatic blueprint for excellence. This read could be the catalyst for transforming your organization's processes into high-performance engines.
The Ten Roads to Riches: The Ways the Wealthy Got There - Thryft
Lara Hoffmans, Kenneth L. Fisher  | Wiley

The Ten Roads to Riches: The Ways the Wealthy Got There

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Goodreads rating: 3.64

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In stock: Well Read

If you're curious about how people amass wealth, Ken Fisher's insights are gold. He doesn't just share tactics but stories, making the climb to financial success seem more like an adventure than a lecture. You might find yourself picking a road and getting your journey started.
Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market - Thryft
Ed Ross | Wiley

Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market

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Goodreads rating: 2.0

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In stock: Very Good

Whether you're a seasoned investor or a wary first-timer considering stepping into the real estate game, this book breaks down complex market trends into digestible strategies. It equips you with the foresight to pinpoint the optimal moments for investment, ensuring that your venture into real estate could pay off handsomely. Delving into this guide might just turn the tides of real estate in your favor.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

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Goodreads rating: 3.57

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In stock: Like New, Very Good

If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

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In stock: Well Read

This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
A Business Miscellany - Thryft

A Business Miscellany

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In stock: Well Read

If you're one to appreciate the quirky anecdotes and the cold, hard stats of the corporate world, "A Business Miscellany" might just become your new coffee table favorite. Dive into a neatly packaged world of greatest hits and misses in the business sector—perfect for impressing colleagues or sating your dinner party factoid needs.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

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Goodreads rating: 4.0

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In stock: Well Read

If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Contemporary Strategy Analysis and Cases : Text and Cases - Thryft
Robert M. Grant | Wiley

Contemporary Strategy Analysis and Cases : Text and Cases

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Goodreads rating: 3.81

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In stock: Very Good

This book is a clear and concise guide to understanding the fundamental concepts of strategy, with a focus on practical applications. The author uses real-world examples to illustrate the theory and emphasizes the importance of reconciling conflicting business objectives. The book is ideal for MBA students and advanced undergraduates looking to develop a comprehensive understanding of strategic management.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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In stock: Like New, Very Good, Well Read

If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Designing Effective Organizations: How to Create Structured Networks - Thryft
Michael Goold, Andrew Campbell  | Wiley

Designing Effective Organizations: How to Create Structured Networks

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Goodreads rating: 3.5

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In stock: Very Good

If you're facing the challenges of aligning your company's structure with its strategic goals, this book is a must-read. Goold and Campbell delve into organizational design with a level of thoroughness that promises to replace vague decision-making with precise, actionable frameworks. Rooted in research and brimming with real-world applications, it stands as a guiding star for managers and leaders dedicated to crafting an efficient, effective organization that thrives on clarity and well-defined processes.
Six Sigma for Financial Services: How Leading Companies Are Driving Results Using Lean, Six Sigma, and Process Management

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In stock: Very Good

If you want to understand how Six Sigma and Lean methodologies can be a game-changer in financial services, this book might just be your guide. With insights from professionals who have applied these principles in real-world financial settings, it provides a compelling look at practical execution, not just theory. It's for those ready to elevate their organization's process management to drive tangible results.
The Seamless Enterprise - Thryft
Dan Dimancescu | Harpercollins

The Seamless Enterprise

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Goodreads rating: 0.0

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In stock: Very Good

This book is a must-read for any organization seeking to improve its performance. The author, Dan Dimancescu, provides a comprehensive look into the world of cross-functional management, a concept that is still foreign to many American businesses. Dimancescu uses case studies to illustrate the effectiveness of cross-functional management and outlines six steps organizations can follow to achieve success. His emphasis on process and the importance of collective genius are what sets this book apart. If you are looking to improve your organization's performance in a holistic way, then The Seamless Enterprise is the book for you.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Goodreads rating: 3.5

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In stock: Like New

Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Wall Street Potholes					Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

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Goodreads rating: 3.37

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In stock: Very Good

"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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In stock: Well Read

If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Four Days With Dr. Deming - A Strategy For Modern Methods Of Management

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In stock: Very Good

If you're striving to improve your business methods and embrace quality-focused management, "Four Days With Dr. Deming" is a treasure. It distills the expertise of a management legend into digestible pieces, challenging the status quo of short-sighted practices. It's the kind of book that could transform your approach to leadership and process optimization, nudging you towards long-term success.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

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Goodreads rating: 3.69

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In stock: Very Good

If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
Financial Accounting					Reporting, Analysis and Decision Making - Thryft
Chrisann Lee, Shirley Carlon, Rosina McAlpine  | Wiley

Financial Accounting Reporting, Analysis and Decision Making

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Goodreads rating: 1.5

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In stock: Very Good

If accounting numbers tend to maze you, "Financial Accounting" could illuminate your path. Its interactive, digital-first approach breaks down complex concepts into understandable parts, making self-study less daunting. Imagine tiptoeing through financial reports with newfound confidence. This book supports this transformation, making it well-suited for learners eager to ace their accounting exams.
Strategic Management in the Global Economy - Thryft
Lawrence H. Wortzel, Heidi Vernon-Wortzel  | Wiley

Strategic Management in the Global Economy

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Goodreads rating: 4.0

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In stock: Well Read

This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.
Global Marketing Strategy - Thryft

Global Marketing Strategy

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In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft

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If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

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If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
$1,000,000 in Property in One Year - Thryft
Steve McKnight | Wrightbooks

$1,000,000 in Property in One Year

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Goodreads rating: 4.29

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If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.
Market-Based Management: United States Edition - Thryft
Roger J. Best | Pearson College Div

Market-Based Management: United States Edition

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Goodreads rating: 3.71

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If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.
Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce - Thryft

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Recommendation: - This book is a must-read for anyone in a leadership position or aspiring to be one. It provides valuable insights and strategies for navigating the rapidly changing business landscape. With a focus on adapting to the demands of the on-demand economy, the authors offer actionable guidance on reimagining work and creating a flexible workforce that thrives. Whether you're leading a large corporation or a small startup, this book will help you stay ahead of the curve and unlock the full potential of your team.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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Goodreads rating: 1.75

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

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Goodreads rating: 3.64

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If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Product Variety and the Gains from International Trade - Thryft

Product Variety and the Gains from International Trade

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If you've ever wondered about the true scale of trade benefits on a global scale, Feenstra's "Product Variety and the Gains from International Trade" might just be your key to enlightenment. It’s an in-depth yet accessible dive into international trade models, breaking down complex theories and interpreting them through real-world data. This could be particularly enlightening for anyone with an interest in economics or international relations, offering both theoretical and practical insights.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.