Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Quantitative Methods for Decision Makers - Thryft
Mik Wisniewski | Pearson

Quantitative Methods for Decision Makers

Regular price RM160.00 MYR RM112.00 MYR 30% off

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Goodreads rating: 3.84

Regular price RM160.00 MYR RM112.00 MYR 30% off

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88% off est. retail
If numbers speak to you and you're tasked with making big decisions, "Quantitative Methods for Decision Makers" is quite the catch. Mik Wisniewski breaks down complex techniques into manageable, real-world examples. You'll find it more like a mentor guiding you through the wilderness of data, helping you to apply these skills directly to your managerial tasks—whether you're aiming for an MBA or seated in the exec's chair.
Workbook/Study Guide for Use With Managerial Accounting : Concepts for Planning, Control, Decision Making - Thryft

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This workbook is an essential companion for students studying managerial accounting. With a comprehensive coverage of concepts and real-world examples, it helps students relate the material to working managers. The balance of service and manufacturing organizations, as well as the inclusion of e-commerce and e-tailers, ensures relevance in today's business world. The clear and well-written supplements provided by the author team make this study guide a reliable resource for students seeking to excel in their managerial accounting course.
Workouts and Turnarounds II: Global Restructuring Strategies for the Next Century: Insights from the Leading Authorities in the Field - Thryft

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88% off est. retail
If you're navigating the choppy waters of corporate restructuring, this book could be your compass. It is penned by one of the leading authorities in the field, offering practical, battle-tested strategies for revitalizing troubled companies. As you dive into the insights of various industry experts, you'll gain the foresight needed to steer your company towards calmer seas. Whether you're a CEO or a stakeholder in a distressed firm, the detailed coverage and real-world case studies in this guide could make a critical difference in your decision-making process.
The Aftershock Investor: A Crash Course in Staying Afloat in a Sinking Economy - Thryft

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87% off est. retail
If you're feeling uneasy about economic stability, "The Aftershock Investor" could serve as your financial life raft. The authors' track record alone is a compelling reason to consider their advice; they've been right before when many weren't. This book doesn't just spread doom and gloom—it aims to equip you with the knowledge to protect and even enhance your wealth when the waves hit. Plus, the actionable insights might be just what you need to stay afloat and ahead.
Financial Accounting					Reporting, Analysis and Decision Making - Thryft
Chrisann Lee, Shirley Carlon, Rosina McAlpine  | Wiley

Financial Accounting Reporting, Analysis and Decision Making

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Goodreads rating: 1.5

Regular price RM183.00 MYR RM52.00 MYR 72% off

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88% off est. retail
If accounting numbers tend to maze you, "Financial Accounting" could illuminate your path. Its interactive, digital-first approach breaks down complex concepts into understandable parts, making self-study less daunting. Imagine tiptoeing through financial reports with newfound confidence. This book supports this transformation, making it well-suited for learners eager to ace their accounting exams.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Managing New Product and Process Development Text and Cases
New

RM82.00 MYR

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If you're intrigued by the art of innovation and competitiveness, this book is right up your alley. Clark and Wheelwright offer practical insights into accelerating product and process development, a skill that's vital in today's fast-paced market. The focus on tangible principles makes it particularly valuable for professionals looking to refine their development strategies and maintain an edge in their industries.
Supplier Relationship Management: How to Maximize Vendor Value and Opportunity - Thryft

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87% off est. retail
If you're in a position where you're liaising with suppliers and aiming to strengthen your procurement strategy, "Supplier Relationship Management" could be your North Star. It's not just about squeezing costs but nurturing mutually beneficial partnerships that can give your firm a competitive edge. Grounded in real-world case studies and strategic frameworks, it can transform your approach to suppliers from transactional encounters to strategic alliances.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft
Jeff Cannon | Mcgraw-hill Professional

Make Your Website Work for You: How to Convert Online Content Into Profits

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Goodreads rating: 4.0

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If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Money Mindset: Formulating a Wealth Strategy in the 21st Century - Thryft
Jacob Gold, Doug Coté  | Wiley

Money Mindset: Formulating a Wealth Strategy in the 21st Century

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Goodreads rating: 3.41

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If you're feeling a bit lost in today's fast-paced financial world, "Money Mindset" might just be the compass you need. It goes beyond the basics, tapping into the psychological aspects of wealth management. Think of it as a fitness plan for your finances, crafted by someone who knows the ins and outs of money's evolving role through generations. This book could give you that boost in financial literacy and confidence to sculpt a more secure future.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

RM134.00 MYR

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Goodreads rating: 3.57

RM134.00 MYR

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If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft

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"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly - Thryft

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Set-Up-Time Reduction is a great read for companies looking to increase their agility in manufacturing and remain competitive in a global marketplace. The book offers practical ideas for reducing set-up times, adopting a team approach to brainstorm solutions, monitoring safety during implementation, and avoiding common program pitfalls. Readers will appreciate the authoritative and timely insights, which can help them streamline their manufacturing processes, achieve faster responses, and easier bottom-line success.
Profit or Growth? - Why You Don't Have to Choose - Thryft

Profit or Growth? - Why You Don't Have to Choose

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If you're at a crossroads with your business, striving for both growth and profit but unsure how to attain them simultaneously, "Profit Or Growth? Why You Don't Have To Choose" might offer the insights you're seeking. With a blend of theoretical framework and practical case studies, this book captures the essence of successful corporate strategies and execution methods from global industry leaders. It's ideal for business leaders who are in search of a blueprint to navigate the complex landscape of sustainable business growth.
Scoring Points: How Tesco Is Winning Customer Loyalty

RM37.00 MYR

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If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Candlestick Charting Explained: Timeless Techniques for Trading Stocks and Futures

RM34.00 MYR

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If you've been looking to sharpen your trading strategies, "Candlestick Charting Explained" could be a valuable addition to your library. Greg Morris breaks down the complex world of candlestick charting into understandable segments. With his guidance, you can learn to spot the best trading opportunities and refine your analysis for more informed investment decisions. This is especially relevant if you appreciate visuals in learning and are keen on integrating Eastern and Western technical analysis techniques.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft

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If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Six Sigma Way
PANDE | Mcgraw Hill Education (india) Private Limited

The Six Sigma Way

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Goodreads rating: 3.0

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The Six Sigma Way provides a detailed roadmap for implementing effective quality management, as demonstrated by major industry players such as GE and Motorola. The book is highly informative and offers practical approaches for achieving productivity improvements, cost reduction, and more - making it an ideal read for anyone looking to achieve similar results in their own organization.
Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

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Goodreads rating: 3.69

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90% off est. retail
Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.
Competing in a Flat World - Building Enterprises for a Borderless World
Victor K. Fung | Pearson P T R

Competing in a Flat World - Building Enterprises for a Borderless World

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Goodreads rating: 3.75

Regular price RM45.00 MYR RM30.00 MYR 33% off

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Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking

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Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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Goodreads rating: 4.11

Regular price RM71.00 MYR RM22.00 MYR 69% off

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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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Goodreads rating: 3.5

Regular price RM34.00 MYR RM19.00 MYR 44% off

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge - Thryft

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If you’re always on the lookout for ways to shake up the status quo of management in your organization, diving into this book may be your next best move. It intertwines two influential management philosophies into a 10-step process, aiming to equip you with tools for effective decision-making and continuous improvement. Ideal for the strategic thinker, it offers a path to refine your managerial abilities and foster a culture of progress within your team or company.
Marketing Management : An Asian Perspective - Thryft

RM45.00 MYR

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88% off est. retail
If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.
If you're struggling to demonstrate the tangible benefits of your team's creative endeavors, "The Value of Innovation" could be the lifeline you've been seeking. Consider it a roadmap for justifying your projects to those who hold the purse strings – because in today's data-driven business environment, being able to show measurable ROI is just as crucial as the ideas themselves. This book offers a methodical approach to prove the worth of your innovation, a must-have for any results-oriented innovator.
The Creative Edge
William Miller | Basic Books

The Creative Edge

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Goodreads rating: 0.0

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If you're feeling like the rapid changes in market trends and workplace dynamics are overwhelming, "The Creative Edge" offers a beacon of clarity. William C. Miller doesn't just talk theory; he provides actionable techniques to harness your creativity and invigorate your organization with fresh, innovative thinking. It's not just about personal growth—it's a team effort, and this book could be your playbook for leading the charge towards a culture that embraces change and fosters innovation.
The Attention Economy and How Media Works: Simple Truths for Marketers

RM97.00 MYR

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If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground - Thryft

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Your Perfect Business Match could be a great fit for entrepreneurs and managers seeking to understand the intricacies of different markets. Tesmer’s four market environments (Kingdoms, Battlegrounds, Jungles, and Frontiers) make it easy to identify where an organization fits. Furthermore, his identification of the four types of organizations (Ruler, Warrior, Hunter, Pioneer) provides a clear understanding of the best strategy to employ in each environment. This book is essential for those trying to make sense of the complexities in today's market.
The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More - Thryft
D. R. Barton Jr. | Wiley

The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More

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Goodreads rating: 3.63

Regular price RM49.00 MYR RM15.00 MYR 69% off

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If you're feeling overwhelmed by the complex investment advice out there, "The 10-Minute Millionaire" speaks to you. D.R. Barton Jr. distills his extensive trading experience into an approachable system, making it seem possible to grow a modest sum into something significant. It's not a get-rich-quick scheme; it's about consistent, smart decision-making. Imagine investing with confidence, just a few minutes at a time, steadily moving toward your goal of joining the millionaires' club. This book could be the map for your journey.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
Money Masters of Our Time
John Train | Harper Business

Money Masters of Our Time

RM63.00 MYR

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Goodreads rating: 4.06

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If the stock market and great fortunes pique your interest, you'll appreciate "Money Masters of Our Time." It's like having a mentorship session with the legends of investing, distilled into an accessible format. John Train offers a rare glimpse into the minds of the financial juggernauts whose strategies have withstood the test of time, allowing you to learn from the best without enrolling in a finance degree. This could be the guidance you need to shape your investment philosophy.
Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
Imagine your company thriving with almost no defects, streamlined operations, and a robust bottom line—that's the promise of Six Sigma. It’s not just about fixing problems; it's a comprehensive approach transforming how quality is embedded in every process of your organization. This book could be your roadmap to joining industry leaders who've made monumental gains by adopting these principles—all laid out with practical insights for you to implement.
Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren | Pearson Prentice Hall

Introduction to Management Accounting, Chap. 1-17 : International Edition

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Goodreads rating: 3.88

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If you're delving into management accounting, this book by Horngren, Sundem, and Stratton is incredibly valuable. It offers a rigorous walkthrough of accounting principles with a clear emphasis on their application in decision-making. The interactive components, like critical thinking exercises, keep you engaged, ensuring you're not just memorizing but truly understanding and learning to use cost information effectively. Whether you're a student or a professional brushing up on skills, the decision-making focus of this book will equip you with a strong foundation in management accounting.
Work Study - Thryft
Russell M Currie | Sportshelf

Work Study

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Goodreads rating: 3.0

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Recommendation: This book is a must-read for managers and professionals looking to optimize their workplace productivity. With its comprehensive coverage of work study techniques, productivity principles, and case studies, it offers practical insights and actionable strategies. The inclusion of flow charts, illustrations, and statistical tables makes it easy to understand and apply the concepts. Dive into this book and discover the key to maximizing your team's performance.
Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

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"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.
Pocket World in Figures 2013 - Thryft
The Economist | Economist Books

Pocket World in Figures 2013

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Goodreads rating: 4.09

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If you're a trivia enthusiast or someone who loves to arm themselves with conversation starters, "Pocket World In Figures 2013" could be a goldmine for you. Imagine dazzling your peers with bite-sized insights into global economies, societies, and trends. This book isn't just a collection of statistics; it's a snapshot of the world that could sate your curiosity and offer a broader perspective on how nations stack up on various fronts.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Aftershock - Thryft
David Wiedemer | Wiley

Aftershock

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Goodreads rating: 3.65

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Considering the complex nature of today's global economy, 'Aftershock' may be particularly valuable to you if you're interested in safeguarding your investments against future crises. The authors who foresaw the 2008 financial collapse offer not just warnings but practical advice – providing you with a blueprint to navigate potential economic turmoil and find stability even as markets fluctuate. It's like a financial survival guide for the storms on the economic horizon.
Principles of Managerial Finance - Thryft
Lawrence J. SanDiego State University Gitman | Pearson, Addison Wesley

Principles of Managerial Finance

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Goodreads rating: 3.88

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If you're currently studying finance or venturing into a management role, Gitman's "Principles of Managerial Finance" could serve as an invaluable guide. It's not merely a textbook; it's a comprehensive roadmap that blends theory with real-world application, peppered with contemporary examples that make the dry subject matter come to life. Its unique angle on ethics will ensure your financial decisions are as socially responsible as they are strategically sound.
The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Thryft
New
Lewis Pinault | Harperbus

The Play Zone

RM60.00 MYR

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Goodreads rating: 2.88

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If you're fascinated by the intersection of technology, play, and consumer engagement, "The Play Zone" could really capture your imagination. Lewis Pinault takes his extensive experience in the consulting world and translates it into actionable insights for connecting with consumers in innovative ways. It's a blend of storytelling and strategy that could change how you approach customer experience in your own work.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Services Marketing - Thryft
Helen Woodruffe | Trans-atlantic Publications

Services Marketing

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Goodreads rating: 0.0

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If you're looking to deepen your understanding of services marketing from both a strategic and a practical standpoint, this book is a goldmine. It doesn't just cover the basics; it delves into specific issues like service quality and relationship marketing, offering valuable insights that are directly applicable to real-world scenarios. Whether you're a student or a seasoned professional in the field, the blend of theory and hands-on advice will strengthen your marketing acumen.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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89% off est. retail
Profit Patterns is an ideal read for entrepreneurs, managers, and investors who want to keep up with the rapidly changing business world. Based on comprehensive research into over two hundred companies in forty industries, this book provides practical and strategic ideas, thirty patterns of moves and countermoves, as well as in-depth examples of how top-notch companies detected patterns in their industries and put them to work. It also has a workbook to help readers launch their own process of responding to change. Pick up Profit Patterns if you want to be ahead of the curve and avoid getting left behind.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

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Goodreads rating: 3.0

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This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Achieve Total Quality
David Hutchins | Prentice Hall

Achieve Total Quality

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If you're seeking to elevate your company's performance across various departments, "Achieve Total Quality" holds the blueprint. By digesting Hutchins' wisdom, you could inject a competitive edge to every corner of your business from management to customer service. The real-world examples serve as valuable case studies, reinforcing that a dedication to quality isn't just theory, but a practical pathway to success.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.