Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

RM49.00 MYR

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If you're feeling the pressure to keep your business or career on the cutting edge, "Leading the Revolution" could be your guidebook. Gary Hamel doesn't just talk theory; he provides a concrete action plan to stay ahead in a world where industry norms are constantly being upended. It's not just about surviving; it's about being a trailblazer in your field, which makes this book especially relevant in our fast-paced, ever-changing economy.
Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

RM78.00 MYR

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76% off est. retail
This book could be a good read for business owners who are looking to gain a competitive edge in their industry. With its focus on analyzing industry structure and determining a company's position within it, this book offers clear solutions for developing and communicating a successful strategy. The case studies from industry giants such as AT&T and Federal Express provide practical examples of how to apply these concepts in real-world settings.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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Goodreads rating: 4.11

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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.

RM145.00 MYR

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If you're in banking or finance, "Managing Bank Capital" is a must-read. Chris Matten distills complex capital allocation strategies and performance measurement techniques that are practical for everyday banking. The international perspective can broaden your understanding of global markets and help you navigate the intricacies of capital trading. Worth a dive for its depth and insight, especially for professionals keen on sharpening their managerial acumen.
Corporate Restructuring and Executive Compensation - Thryft
G. Bennett Stewart, Joel M. Stern, Donald H. Chew  | Ballinger Pub Co

Corporate Restructuring and Executive Compensation

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Goodreads rating: 0.0

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This book is a comprehensive guide on corporate restructuring and executive compensation, making it a must-read for professionals in business and finance. The book provides a detailed analysis of the impact of restructuring on executive compensation and provides insights on how to properly implement compensation plans to align with organizational goals. The unique feature of this book is its practical approach, providing real-life examples and case studies. Overall, readers will find this book valuable in gaining a deep understanding of restructuring and compensation in modern business environments.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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Goodreads rating: 3.5

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Decision Economics : Get Control of the Decision Making Process - Thryft
Alfred R. Oxenfeldt | Institute Of Financial Services

Decision Economics : Get Control of the Decision Making Process

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This book could be a good read for managers and aspiring financial planners who want to improve their expertise in making sound economic decisions. The book provides practical tools to confidently turn financial models into actionable plans for both short and long-term planning, making it a valuable resource for any business decision-maker.
Business Accounting: v. 1 - Thryft
Frank Wood | Financial Times Prentice Hall

Business Accounting: v. 1

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China Fortunes: A Tale of Business in the New World
John D. Kuhns | Wiley

China Fortunes: A Tale of Business in the New World

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Goodreads rating: 3.69

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If you're fascinated by the intricacies of global business and the transformative period of China opening its doors to the world, "China Fortunes" is a must-read. Through the narrative of Jack Davis, you'll ride the tumultuous waves of China's industrial age, experiencing the thrills and spills of pursuing wealth in a rapidly changing landscape. John D. Kuhns' firsthand insights infuse the novel with authenticity, making it a gripping tale for both business enthusiasts and those intrigued by cultural adventures.
Financial Accounting - Information For Decisions - Thryft
Thomas L. Albright, Robert W. Ingram, Bruce A. Baldwin  | Cengage Learning

Financial Accounting - Information For Decisions

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Goodreads rating: 3.36

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This book on Financial Accounting provides a clear, concise and directional learning path for all students. With its innovative approach, students who choose accounting careers will be able to drive excellence in their own careers. Its coverage of ethical dilemmas is especially noteworthy in the present times. Therefore, this book could be a great choice for anyone who wants to learn the language of business and explore the ethical challenges in Accounting.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Doing Business Internationally

RM60.00 MYR

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If you're looking to expand your professional horizons across borders, "Doing Business Internationally" could be an invaluable companion. With the combined expertise of Princeton Training Staff, the book delivers insights that could help you navigate through cultural nuances and business practices that define success in the global market. It's like having a mentor that prepares you for the international stage of commerce.
Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge - Thryft

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If you’re always on the lookout for ways to shake up the status quo of management in your organization, diving into this book may be your next best move. It intertwines two influential management philosophies into a 10-step process, aiming to equip you with tools for effective decision-making and continuous improvement. Ideal for the strategic thinker, it offers a path to refine your managerial abilities and foster a culture of progress within your team or company.
Business and Society: Corporate Strategy, Public Policy and Ethics
James E. Post | Mcgraw-hill Education - Europe

Business and Society: Corporate Strategy, Public Policy and Ethics

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Goodreads rating: 3.67

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This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
Marketing Management : An Asian Perspective - Thryft

RM45.00 MYR

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If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.
Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

RM93.00 MYR

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If you're pursuing business studies or already navigating the management landscape, "Key MBA Models" is a valuable resource that can act as your compact guide through the maze of critical business concepts. With over 60 models simplified and ready for application, this book demystifies complex theories for practical use, becoming an indispensable tool for both your academic journey and managerial practice.
Financial Institutions Management: A Risk Management Approach

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If you're fascinated by the intricacies of financial institutions and eager to understand the intersection of risk management and modern banking, this comprehensive guide will be a compelling read. Anthony Saunders provides a deep dive into how different financial entities manage risk similarly, making complex concepts approachable. Whether you're a finance professional or a student of the discipline, this book's blend of theory and practical application is sure to enrich your understanding of the financial sector's evolving dynamics.
Business Process Reengineering in Asia : A Practical Approach - Thryft
Albert Tan | Prentice Hall

Business Process Reengineering in Asia : A Practical Approach

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This book is a must-read for business owners and managers in Asia who are looking to improve their business processes and operations. Albert Tan offers practical insights and tips on how to reengineer your business processes to achieve efficient and effective results. The book provides a step-by-step guide that is easy to follow, with real-life examples and case studies to help readers understand and apply the concepts.
Toward a Better Future : Education and Training for Economic Development in Singapore since 1965 - Thryft

Toward a Better Future : Education and Training for Economic Development in Singapore since 1965

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This book is great for anyone interested in understanding how Singapore transformed its education system from a struggling one to a world-class one. Birger Fredriksen's analysis of the country's strategic management provides valuable insight into the factors that contributed to its success. The book is well-researched and provides a comprehensive understanding of the topic.
If you're struggling to demonstrate the tangible benefits of your team's creative endeavors, "The Value of Innovation" could be the lifeline you've been seeking. Consider it a roadmap for justifying your projects to those who hold the purse strings – because in today's data-driven business environment, being able to show measurable ROI is just as crucial as the ideas themselves. This book offers a methodical approach to prove the worth of your innovation, a must-have for any results-oriented innovator.
Harvard Business Review on Compensation - Thryft
Alfie Kohn, Alfred Rappport, Egon Zehnder  | Harvard Business Review Press

Harvard Business Review on Compensation

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Goodreads rating: 3.64

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This book is a must-read for managers and HR professionals who want to stay on top of the latest trends in compensation. It offers a comprehensive analysis of various compensation plans, giving you the tools to make informed decisions. Whether you're grappling with making salaries public, implementing stock options, or designing incentive plans, this book presents valuable insights that will help you attract, motivate, and retain top talent in your organization.
The Creative Edge
William Miller | Basic Books

The Creative Edge

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If you're feeling like the rapid changes in market trends and workplace dynamics are overwhelming, "The Creative Edge" offers a beacon of clarity. William C. Miller doesn't just talk theory; he provides actionable techniques to harness your creativity and invigorate your organization with fresh, innovative thinking. It's not just about personal growth—it's a team effort, and this book could be your playbook for leading the charge towards a culture that embraces change and fosters innovation.
The Attention Economy and How Media Works: Simple Truths for Marketers

RM97.00 MYR

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If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground - Thryft

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Your Perfect Business Match could be a great fit for entrepreneurs and managers seeking to understand the intricacies of different markets. Tesmer’s four market environments (Kingdoms, Battlegrounds, Jungles, and Frontiers) make it easy to identify where an organization fits. Furthermore, his identification of the four types of organizations (Ruler, Warrior, Hunter, Pioneer) provides a clear understanding of the best strategy to employ in each environment. This book is essential for those trying to make sense of the complexities in today's market.
Civilised Market : Corporations, Conviction and the Real Business of Capitalism - Thryft
Ivan Alexander | Capstone

Civilised Market : Corporations, Conviction and the Real Business of Capitalism

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The Civilised Market offers a nuanced exploration of corporate governance and its role in society. This book is highly recommended for readers who are interested in thoughtful analysis of how corporations can be managed in a principled way that prioritizes accountability, individualism, and democracy. Alexander's enjoyable and stimulating writing style makes this book an approachable read for anyone looking to engage with one of the most pressing topics of our time.
Great Ikea! A Brand for All the People - Great Brand Stories

RM201.00 MYR

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Elen Lewis captures IKEA's game-changing strategy in "Great Ikea! A Brand for All the People," offering an insightful backstory to the now-ubiquitous Swedish furniture brand. It delves into how IKEA made good design accessible to the public and succeeded in creating a brand identity known around the world. If you're intrigued by brand evolution or interested in the intersection of design and commerce, this exploration of IKEA's philosophy and business savvy is a compelling read.
The Financial Times Essential Guide to Budgeting and Forecasting: How to Deliver Accurate Numbers

RM49.00 MYR

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If you're feeling lost in the world of budgeting and forecasting, this book could be your compass. It breaks down complex financial concepts with simple explanations, making it accessible no matter your background in finance. With practical tools, including checklists and goals, you'll not only learn but also apply the knowledge effectively—ideal if you aim to improve your managerial skills or explore the financial side of business with clarity.
Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future - Thryft
Pete Peterson | Portfolio

Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future

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Goodreads rating: 3.14

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"Steering Clear" is a must-read for those concerned with the US economy and its future. Peter G. Peterson provides nonpartisan analysis of America's long-term debt problems and offers achievable solutions for improving our fiscal outlook. His insights into our economic challenges, such as aging baby boomers, growing healthcare costs, outdated military spending, a flawed tax code, and our divided political system, help to provide a comprehensive understanding of the issues at play. By reducing government spending, increasing revenue, and phasing in progrowth reform options, Peterson offers hopeful and durable solutions for a more secure and dynamic economic future.
Business Adventures: Twelve Classic Tales from the World of Wall Street

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If you're intrigued by the intricacies of the corporate and financial worlds, "Business Adventures" might just become your next favorite read. Brooks offers a front-row view of some of Wall Street's most momentous events, which isn't just informative but also surprisingly engaging. It's like having an elegant dinner conversation with a savvy insider who knows all the juicy details about America's business giants.
Personnel Economics for Managers
Lazear, Edward P. Lazear  | Wiley

Personnel Economics for Managers

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Goodreads rating: 3.6

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Personnel Economics for Managers is a go-to resource for managers who want to develop effective personnel management strategies based on sound economic principles. Lazear uses economics to provide insights into human resource management, exploring recruitment, downsizing, performance evaluations, and other topics in detail. He emphasizes that human resource systems function best as an entire structure, with no single department operating independently. For managers seeking a deeper understanding of how to build successful, economically-driven human resource systems, Personnel Economics for Managers is an invaluable guide.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
Big in Asia: 30 Strategies for Business Success - Thryft
Michael Backman, C. Butler  | Palgrave Macmillan

Big in Asia: 30 Strategies for Business Success

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Goodreads rating: 3.73

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If you're considering expanding your business horizons to include the dynamic markets in Asia, "Big in Asia" could be the companion you need. The authors, Backman and Butler, leverage their expertise to navigate through the complexities of Asian business landscapes. It's like having a roadmap that doesn't just show the destination but also the pitfalls to avoid, making it a pragmatic choice for any business professional looking to succeed in this region.
Igniting Innovation: The Tata Way
Ravi Arora | Harper Business

Igniting Innovation: The Tata Way

RM56.00 MYR

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Goodreads rating: 3.2

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Are you fascinated by how big corporations stay on the cutting edge? "Igniting Innovation: The Tata Way" could be your window into the world of corporate innovation. With proven strategies woven into the fabric of a global giant, this book might just spark your own creativity and offer insights into fostering a culture of innovation in any organization. It's a glimpse into a program that has become a benchmark for business innovation.
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

RM75.00 MYR

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If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
Imagine your company thriving with almost no defects, streamlined operations, and a robust bottom line—that's the promise of Six Sigma. It’s not just about fixing problems; it's a comprehensive approach transforming how quality is embedded in every process of your organization. This book could be your roadmap to joining industry leaders who've made monumental gains by adopting these principles—all laid out with practical insights for you to implement.
Global Metropolitan: Globalizing Cities in a Capitalist World - Questioning Cities

RM112.00 MYR

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If you're fascinated by the transformation of urban landscapes and how global economic currents mold them, John R. Short's exploration in "Global Metropolitan" could offer valuable insights. The book delves into the discourse of globalization as it intertwiles with city development, making it a compelling read for anyone interested in urban studies, economics, or social science. You'll get a panoramic view of how global forces are actively sculpting the very foundation of our cities.
Who Says Elephants Can't Dance? - Thryft
Louis V. Gerstner Jr. | Harper Business

Who Says Elephants Can't Dance?

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Goodreads rating: 3.9

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In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision." Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
Operational Research: Problems, Techniques and Exercises
Michael Stanley; Williamson Makower | Hodder & Stoughton Ltd

Operational Research: Problems, Techniques and Exercises

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Goodreads rating: 2.0

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If you're fascinated by optimizing complex systems, this vintage gem is for you. It's like a time capsule that offers a foundational understanding of Operational Research with hands-on practice, allowing you to grapple with problems just like the pioneers of the field. Plus, digging into methods of the past gives an appreciation for today's advances.
Global Economics, International Edition - Thryft
Robert J. Carbaugh | South-western

Global Economics, International Edition

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Goodreads rating: 4.5

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If you're looking to broaden your perspectives on how the global market operates, "Global Economics" by Robert Carbaugh is a solid pick. Its real strength lies in breaking down complex trade and finance theories into digestible, relevant examples that tie back to current economic discussions. Plus, its clarity and accessibility make it a go-to even if your background in economics isn't strong.
Decision Analysis - An Integrated Approach
Andrew Lang Golub | Wiley

Decision Analysis - An Integrated Approach

RM93.00 MYR

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Goodreads rating: 3.14

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If you find yourself often mulling over decisions, small or big, this book could change the game for you. It walks you through a project, showcasing the real-world application of decision analysis techniques. It's practical, integrated, and could make the complex task of making decisions more structured and evidence-based for you.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

RM52.00 MYR

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Goodreads rating: 3.03

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If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Redefining Leadership: Competing in Asia in the 21st Century
Stephen Langton, Gerry Davis  | Jossey-bass

Redefining Leadership: Competing in Asia in the 21st Century

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Considering you're navigating the modern business landscape in Asia, "Redefining Leadership" can serve as your compass. It sheds light on the distinct leadership style in the region, emphasizing long-term vision and strategic thinking. The book's experiential wisdom could be the edge you need to effectively guide your team and organization to success in a market full of both challenges and opportunities.
Business Essentials - Economics : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Economics : Study Text

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This book is an essential resource for anyone pursuing a diploma in business. With its comprehensive coverage of Edexcel's guidance for Higher Nationals in Business, it provides readers with an in-depth understanding of economics in the business world. The clear and concise language makes it easy to follow, while the practical examples help readers apply what they have learned. Users will appreciate the book's relevance to a wide range of business-related courses, and its value as an ongoing reference tool.
The New Deal At Work - Managing The Market-Driven Workforce - Thryft
Peter Cappelli | Harvard Business Review Press

The New Deal At Work - Managing The Market-Driven Workforce

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Goodreads rating: 3.13

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"The New Deal At Work provides valuable insights for managers on navigating the complexities of managing a modern, market-driven workforce. The book offers practical advice on how to adapt to changes in the employer-employee relationship and effectively address workforce management issues. Highly recommended for anyone looking to stay ahead of the curve in today's rapidly evolving job market."
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren | Pearson Prentice Hall

Introduction to Management Accounting, Chap. 1-17 : International Edition

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Goodreads rating: 3.88

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If you're delving into management accounting, this book by Horngren, Sundem, and Stratton is incredibly valuable. It offers a rigorous walkthrough of accounting principles with a clear emphasis on their application in decision-making. The interactive components, like critical thinking exercises, keep you engaged, ensuring you're not just memorizing but truly understanding and learning to use cost information effectively. Whether you're a student or a professional brushing up on skills, the decision-making focus of this book will equip you with a strong foundation in management accounting.
Principles of Managerial Finance - Thryft

Principles of Managerial Finance

Regular price RM45.00 MYR RM15.00 MYR 67% off

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Regular price RM45.00 MYR RM15.00 MYR 67% off

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This book could be a good read for you if you are a manager or aspiring to be one. It provides practical insights and techniques to help you understand and manage finance effectively in any organization. With straightforward language and real-world examples, Principles of Managerial Finance is a comprehensive guide that breaks down complex financial concepts into easily understandable terms. Whether you are looking to enhance your financial decision-making skills or gain a deeper understanding of financial management, this book is an invaluable resource that will equip you with the knowledge and tools needed to succeed in the corporate world.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

RM86.00 MYR

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Goodreads rating: 4.31

RM86.00 MYR

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If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Blown to Bits: How the New Economics of Information Transforms Strategy

RM45.00 MYR

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65% off est. retail
If you're navigating today's digital revolution in business, "Blown to Bits" offers a compass. Evans and Wurster don't just theorize; they clarify the now-obsolete boundaries within traditional business strategies through engaging examples. As the internet democratizes access to markets, you will find this book an invaluable guide to understanding and leveraging information economics to stay a step ahead of the inevitable tide of change.
International Marketing : An SME Perspective - Thryft
Linden Brown, Richard Fletcher, Sean De Burca  | Pearson College Div

International Marketing : An SME Perspective

Regular price RM116.00 MYR RM19.00 MYR 84% off

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Goodreads rating: 4.0

Regular price RM116.00 MYR RM19.00 MYR 84% off

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97% off est. retail
This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.