Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
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Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Goodreads rating: 3.93

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91% off est. retail
Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
Global Strategies For Emerging Asia - Thryft
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Toshiro Wakayama, Anil K. Gupta, U. Srinivasa Rangan  | Jossey-bass

Global Strategies For Emerging Asia

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Goodreads rating: 5.0

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The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality―that of Asia as the world's emerging center of gravity.
The Economist: The World of Business : From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys - Thryft
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This book could be a good read for anyone interested in the business world. It includes a wide range of topics that cover famous businesses, bankruptcies, great inventions, leading businessmen, and much more. The book offers answers to various questions about businesses and entrepreneurship. It's informative, entertaining, and gives readers a better understanding of the world of business.
The Mango Story - Thryft
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Humberto Salerno, Andrea Gay Zaragoza  | Lid Publishing

The Mango Story

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Goodreads rating: 2.67

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"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."
Murdoch : The Decline of an Empire - Thryft
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Richard Belfield, Christopher Hird  | Time Warner Books Uk

Murdoch : The Decline of an Empire

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Goodreads rating: 0.0

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Myth has it that Rupert Murdoch was left with little by his father, but actually he inherited a relatively successful newspaper publishing operation. Murdoch was ambitious and the only way in which he could expand was by buying other papers. And the only way he could pay for them was by borrowing money. Within a few years of his father's death, the debts of his company had rocketed. Murdoch's penchant for expanding by borrowing is often the subject of comment, but in fact he owns relatively little of News Corporation, his mother and three sisters being substantial shareholders. The corporation's heavy borrowing has worked as a strategy in several ways, such as profits financing expansion into other markets, the success of selling unwanted businesses for profit, "creative accounting" and in meeting the variation in the tax laws of different countries. The authors of this book examine the history of News Corporation and offer their conclusion that the net is now closing.
The Experience : The 5 Principles of Disney Service and Relationship Excellence - Thryft
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­― the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles ― Impression, Connection, Attitude, Response, and Exceptionals ― give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.
Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth - Thryft
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RM51.00 MYR

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Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers , growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
The Cost of Free Shipping : Amazon in the Global Economy - Thryft
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Ellen Reese, Jake Alimahomed-Wilson  | Pluto Press

The Cost of Free Shipping : Amazon in the Global Economy

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Goodreads rating: 3.71

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The Cost of Free Shipping offers a comprehensive analysis of Amazon's impact on global capitalism, highlighting the negative effects on workers, local democracy, and society as a whole. This book is a must-read for anyone interested in understanding the true cost of Amazon's domination and how it affects our everyday lives. Readers will appreciate the cutting-edge analysis and insights provided by the author.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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Recommended for those seeking a hopeful perspective
The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market - Thryft
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Jagdish N. Sheth, Raj Sisodia  | Free Press

The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market

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Goodreads rating: 3.39

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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
Funky Business : Talent Makes Capital Dance - Thryft
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Jonas Ridderstrale, Kjelle A. Nordstrom  | Pearson Education Limited

Funky Business : Talent Makes Capital Dance

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Goodreads rating: 3.88

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In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.
Natural Capitalism : The Next Industrial Revolution - Thryft
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Natural Capitalism : The Next Industrial Revolution

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Goodreads rating: 3.99

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"Natural Capitalism" offers a groundbreaking vision of how industry and commerce can benefit society and ecosystems. It presents a well-researched argument for shifting towards radical resource productivity, ecological redesign, and a service and flow economy. This book is recommended for anyone interested in sustainable business practices and eco-friendly economic development.
Machine That Changed the World - Thryft
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James P. Womack, Daniel T. Jones, Daniel Roos  | Simon & Schuster Australia

Machine That Changed the World

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Goodreads rating: 4.04

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"The Machine That Changed the World" is a must-read for business owners looking to revolutionize their operations and cut costs. This book explains Toyota's unique method of lean production with real-world examples, showing how this strategy is effective beyond just the auto industry. Although it was first published over 30 years ago, its principles of waste reduction, continuous improvement, and respect for employees are still relevant today. This book is ideal for those who want to understand how to make their business more efficient and competitive.
The Mom & Pop Store : True Stories from the Heart of America - Thryft
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Robert Spector | Walker & Company

The Mom & Pop Store : True Stories from the Heart of America

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Goodreads rating: 3.32

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"The Mom & Pop Store" is a heartwarming collection of stories from small business owners across America. It highlights their experiences in adapting to changing times, offering good customer service, and fostering a sense of community. As readers delve into each chapter, they will appreciate the importance of supporting small businesses and the unique character they bring to their communities. The book serves as a love letter to the businesses that define America.
No Ordinary Disruption : The Four Global Forces Breaking All the Trends - Thryft
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No Ordinary Disruption could be a good read for business executives who want to stay ahead of the game and understand how to reset their intuition and assumptions in light of the new disruptive forces in the global economy. The book provides a depth of analysis and offers surprising insights into the four forces, including the rise of emerging markets and the accelerating impact of technology on market competition. The book warns of potential risks and challenges that individuals and companies may face as a result of these forces colliding. If you want to understand the new facts of business life, No Ordinary Disruption is a must-read.
Marketing High Technology - Thryft
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William H. Davidow

Marketing High Technology

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Goodreads rating: 3.99

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Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
The Seven Cultures of Capitalism : Value Systems for Creating Wealth in the United States, Japan, Germany, France, Britain, Sweden, and the Netherlands - Thryft
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This book could be a good read for anyone interested in gaining a deeper understanding of how cultural habits and traditions can influence economic success. The unique perspective of the authors sheds light on how different countries have developed successful economic practices based on their cultural values. Through case studies, readers can gain insight into strategies for building wealth in an increasingly globalized economy.
Stephen Roach on the Next Asia : Opportunities and Challenges for a New Globalization - Thryft
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Stephen S. Roach | Wiley

Stephen Roach on the Next Asia : Opportunities and Challenges for a New Globalization

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Goodreads rating: 3.31

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This book is recommended for readers interested in understanding how Asia's evolving economy impacts the world. Stephen Roach, a seasoned Asia specialist, offers key insight into Asia's critical role in globalisation, the rebalancing of the Chinese economy, and the emerging pan-regional framework for integration and competition. With over 70 of Roach's key research efforts compiled in this book, readers will gain a comprehensive understanding of the constantly changing Asia factor and how it affects financial markets.
Deal Terms is the first ever in-depth look at valuations, preferred stock, stock options and other variables that affect deal structure, written by Alex Wilmerding (a venture capitalist at Boston Capital Ventures and best selling author of Term Sheets & Valuations). Written from a venture capital perspective, however applicable for all types of financings, Deal Terms includes actual term sheets, valuation methodology and analysis, assessment of stock option programs and their impact on valuations and capital structures and other real world documents used by leading venture capitalists and lawyers analyzed from multiple perspectives. A must have book for any executive, entrepreneur, or financial professional, this timeless classic is an unprecedented resource that will help you avoid costly mistakes, understand various structures and terms, and understand wording and language from other deal sheets to help you get deals done. According to Graham Anderson, General Partner at Euclid SR Partners, "Deal Terms provides critical, in-depth, first-hand perspective on the crucial terms and factors which influence financing decisions." Clifford Schorer, Entrepreneur in Residence, Columbia Business School remarks, "Deal Terms is an indispensable reference for entrepreneurs and finance professionals." And Andrew McKee, General Partner at Webster Capital notes, "Deal Terms is a really important resource."
American Business - Thryft
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C. Jackson Grayson | Free Press

American Business

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Goodreads rating: 0.0

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"American Business: A Two-Minute Warning" is a wake-up call to all Americans and a call to action to improve productivity in order to stay competitive in the global economy. The authors explain the dire consequences of falling behind, but also provide practical solutions and recommendations for improvement. This book is recommended for anyone interested in the state of the American economy and what can be done to improve it.
Inside Raider : Applying Take-overs Tactics to Your Business to Increase Cashflow and Productivity - Thryft
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Explains how to use the techniques developed by corporate raiders to use leverage to obtain cash and reduce debt, and discusses leverage points, cash flow, and cooperative networks
Negotiation Excellence: Successful Deal Making - Thryft
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Negotiation Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best practices of effective negotiation. The book includes chapters ranging preparing and planning well for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win; understanding and dealing with negotiators from different cultures; and to managing ethical dilemmas. In addition to emphasizing the link between theory and practice, Negotiation Successful Deal Making includes deal examples such Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.
The Japanese Way of Doing Business - Thryft
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boye-de-mente | Prentice Hall Trade

The Japanese Way of Doing Business

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Goodreads rating: 2.5

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Explains how Japanese culture and manners dominate the way their businesses are run and offers advice on how Western businessmen should approach their Japanese counterparts
Competition Demystified : A Radically Simplified Approach to Business Strategy - Thryft
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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big Are there barriers to entry that allow you to do things that other firms cannot?
Strategic Planning - Thryft
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George A. Steiner | Free Press

Strategic Planning

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Goodreads rating: 3.31

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Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action.
Connect the Dots - Thryft
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Rashmi Bansal | Eklavya Education Foundation

Connect the Dots

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Goodreads rating: 3.76

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"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
Maverick : The Success Story Behind the World's Most Unusual Workplace - Thryft
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Ricardo Semler | Grand Central Pub

Maverick : The Success Story Behind the World's Most Unusual Workplace

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Goodreads rating: 4.1

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It can if you think like Ricard Semler, the maverick CEO who turned his own company into a model for the 90's and beyond. In MAVERICK, Semler will tell you how he changed his company and how you can change yours...if you dare! The extraordinary true story of 34-year-old CEO Ricardo Semler and of the rebirth of his family owned Brazilian manufacturing company, Semco. MAVERICK is a chronicle of corporate change--a change so vast and successful that Semco has been visited by over 400 corporate representatives from around the world who want to see it in action. In 1980, 21-year-old Ricardo Semler took over the reins of the company his father founded and built. Ricardo proceeded to break every rule of doing business, firing an entire echelon of upper level managers. Once he opened the floodgates to change, Semler never--even when he was tempted to--closed them again. Semler's management system allows employees to work at home, study and discuss the company's financial statements, make corporate decisions, take over the cafeteria kitchen, start their own business with company assets, and redesign the products Semco builds and how they are built. The in 10 years of constant experimentation--a time period in which Brazil's economy faltered--Semco has achieved a growth rate of 600%! In chronicling Semco's inner revolution, Semler shows how his radical ideas and strategies, as well as his nuts and bolts specifics, can be applied to any company anywhere.
Reinventing the Product : How to Transform your Business and Create Value in the Digital Age - Thryft
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Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
The Do's and Taboos of Hosting International Visitors - Thryft
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Roger E. Axtell | Wiley

The Do's and Taboos of Hosting International Visitors

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Goodreads rating: 3.08

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Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll * List of tips by country on specific aspects of hosting and other valuable resources and references* Guidance for doing business with special groups, such as the British and Japanese* What foreign guests find peculiar about American dining, social drinking, and office protocolWith the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company
Restoring Our Competitive Edge : Competing Through Manufacturing - Thryft
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Steven C. Wheelwright, Robert H. Hayes  | Wiley

Restoring Our Competitive Edge : Competing Through Manufacturing

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Goodreads rating: 4.0

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Restoring Our Competitive Edge offers a comprehensive guide for businesses looking to improve their manufacturing strategies and regain a competitive edge. Hayes draws on examples from successful world-class manufacturers to illustrate effective strategies for regaining preeminence in the marketplace.
Exploiting Information Technology for Business Competitiveness : Cases and Insights from Singapore-Based Organizations - Thryft
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Dictionary of Business Terms - Thryft
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Dictionary of Business Terms

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RM28.00 MYR

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Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
The Treasury Bond Basis: An In Depth Analysis for Hedgers, Speculators and Arbitrageurs - Thryft
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RM66.00 MYR

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This book is a must-have for professional traders of Treasury bond and note futures. It provides a comprehensive analysis of the complex relationship between the cash market and futures market for Treasury bonds and notes, giving insights on how to understand and profit from the relationship. The third edition has been updated with new discussions of global bond futures trading, new illustrations, examples, and case studies covering every aspect of the bond basis. The book also offers strategies for hedging with Treasury futures, creating synthetic bonds, and managing duration and yield curve exposure.
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Presents a way for managers to understand the big picture of the system, showing how to explore, observe, and successfully play the political game that is constantly going on in business and financial markets. Also examines how and why people play this game, and how to mitigate and tackle its negative causes and effects.
Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success - Thryft
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
International Business: An Asia Pacific Perspective - Thryft
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International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
Are We There Yet?: Insights on How to Lead by Design : Insights on How to Lead by Design - Thryft
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The fundamental question that the book addresses Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Marissa Mayer and the Fight to Save Yahoo! - Thryft
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This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing.This is the real stuff of work today.In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Marketing Management : First European Edition - Thryft
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This book is an excellent resource for European marketing practitioners looking to apply the latest strategies and techniques. It includes case studies and exercises that are specifically tailored to the European market, making it a valuable tool for businesses looking to gain a competitive edge. Reviewers have praised the book for its practical, actionable advice and its clear explanations of complex marketing concepts.
With its unique range of international case studies, real-life examples and comprehensive coverage of the latest management control-related tools and techniques, this second edition of Management Control Systems is the ideal guide to this complex and multidimensional subject.
Divergent Capitalisms : The Social Structuring and Change of Business Systems - Thryft
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Recommended for readers interested in understanding the diverse economic systems of late twentieth century, and how they differ. This book provides a framework for describing and explaining the variations in economic organization, and identifies six types of business systems linked to different institutional arrangements. It also analyses the East Asian business systems and how they are changing in the 1990s, and provides a comparison with the new capitalisms emerging in Eastern Europe.
Principles of Marketing, Global Edition - Thryft
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Principles of Marketing : Global Edition - Thryft
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Gary Kotler Philip; Armstron, Gary M. Armstrong  | Pearson

Principles of Marketing : Global Edition

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Goodreads rating: 4.09

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The book 'Principles of Marketing: Global Edition' provides a comprehensive guide on creating customer value and building loyal customers. It is especially relevant to students outside the United States, as it offers insights for targeting the correct market. The book is an excellent resource for those who want to understand the changing nature of consumer expectations and gain knowledge about the importance of building communities for building brand loyalty.
Understanding Management : The Social Science Foundations - Thryft
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Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science.Developed out of a core management course at Master's level, this book introduces the field to students who may have little prior knowledge of management. Willman interprets 'management' broadly to embrace the sub-disciplines of strategy, finance, accounting, marketing, organisational behaviour and operations management. The text aims to show how they arose and how they relate, thus engaging the reader in a little history.The book is integrative, in that it seeks to find common concerns in disparate literatures. It is also critical in that it seeks to comparatively evaluate contributions to the management field both in terms of theoretical contribution and practical impact. It is intended to be accessible to a range of readers, presenting technical materials in an informal way. Finally, it is introductory in that it assumes no previous knowledge of the academic management field.
The Super Analysis : Conversations with the Worlds Leading Stock Market Investors and Analysis - Thryft
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This book provides unique insights into the strategies and methods used by the world's top investment analysts and professionals. Through interviews with high-profile investors and analysts across major global markets, readers can gain a truly international perspective on investment research and decision-making. This book is ideal for professional and individual investors looking to improve their investment strategies and decision-making processes. The book's most distinctive feature is its access to insider knowledge and expertise from the world's top investors and analysts.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.