Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Mind Of The CEO - Thryft
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Jeffrey E. Garten | Basic Books

The Mind Of The CEO

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Goodreads rating: 3.39

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"The Mind of the CEO" could be a good read for individuals interested in the intricacies of corporate power and management strategy. The book's unique feature lies in the exclusive and personal interviews with forty top chief executives, providing readers with a rare insight into their daily challenges and decision-making processes. Through the stories and experiences shared by well-known CEOs such as GE's Jack Welch and AOL's Steve Case, the book challenges traditional ideas of CEO goals and responsibilities. It's a must-read for anyone looking to broaden their understanding of the corporate world and its leaders.
Imagining India, Ideas for the New Century
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Nandan Nilekani | Penguin Group

Imagining India, Ideas for the New Century

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Goodreads rating: 3.85

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This book offers a comprehensive perspective on India's ongoing transformation. It examines the country's evolution in social, political, and economic realms. Nilekani argues that the future of India depends on far more than economic growth, specifically reform and innovation in all aspects of public life. He examines the role of technology, its impact on society, economy and governance. The book distills the key factors that have contributed to India's progress, as well as those that held it back. It also lays out the questions that need answering to create a safety net of ideas for India's future. For readers interested in the direction of change and ideas to address India's challenges, this book is a must-read.
Mapping The Markets - A Guide To Stockmarket Analysis - Thryft
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Robin Griffiths, Deborah Owen  | Economist Books

Mapping The Markets - A Guide To Stockmarket Analysis

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Goodreads rating: 3.17

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Mapping The Markets provides a comprehensive guide on analyzing the stock market through technical and fundamental analysis. With the insights gained from this book, readers are able to gain a better understanding of the stock market and how they can better invest their money. The unique feature of this book lies in its combination of two different approaches towards stock analysis, which is not commonly seen in other books of this genre.
Credit Derivatives And Credit Linked Notes - Thryft
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Satyajit Das | Wiley

Credit Derivatives And Credit Linked Notes

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Goodreads rating: 3.57

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This book on Credit Derivatives and Credit Linked Notes is highly recommended for finance professionals and students interested in understanding and managing credit risk. It provides a clear and updated guide on how to structure and apply credit derivatives to solve risk management problems as well as how to price and value these instruments. The book covers the regulatory framework for credit derivatives in addition to new topics added in the second edition such as credit-linked notes, pricing models, default statistics, and credit portfolio management. The book's most unique feature is the comprehensive coverage on the market developments and prospects in the rapidly evolving field of credit derivatives.
Investment Banking - Thryft
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Pratap Subramanyam | Mcgraw Hill Education

Investment Banking

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Goodreads rating: 0.0

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This book provides a comprehensive understanding of investment banking, with a focus on the management of public offers, raising capital, and corporate advisory services. It presents a balanced blend of theoretical and practical aspects, making it a valuable resource for professionals and students interested in the Indian context. The book explains financial and capital market concepts and different financial instruments used in the capital market, making it an essential guide for anyone looking to venture into the field of investment banking in India.
Strategic Management - Competitiveness And Globalization : Concepts And Cases - Thryft
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This book is highly recommended for business students, entrepreneurs, and managers looking for practical guidance on creating a competitive advantage. The unique model of blending industrial organization with a resource-based view offers key insights on how to build a sustained competitive advantage. The case studies provide real-world examples and are engaging and exemplary, making the book a valuable resource for those seeking to apply strategic management principles in real-world situations.
The Toyota Way - Thryft
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Jeffrey K. Liker | Tata Mcgraw-hill

The Toyota Way

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Goodreads rating: 4.07

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The Toyota Way is a must-read for anyone looking to improve their organization's efficiency and quality control. It provides practical insights into Toyota's unique management philosophy and principles, which have consistently delivered superior results. With this book, you will learn how to create a culture of continuous improvement and transform your business into a lean, learning enterprise. Readers will appreciate the detailed examples of how these principles create a culture of continuous improvement and learning.
Management And Cost Accounting - Thryft
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Srikant M. Datar, Charles T. Horngren, Alnoor Bhimani  | Pearson Canada

Management And Cost Accounting

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Goodreads rating: 0.0

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Recommendation: This book is a great resource for accounting students and professionals who are looking to gain a deeper understanding of management and cost accounting. The authors use a variety of real-world examples and case studies to help readers apply technical and theoretical concepts to practical situations. The book's strong international focus makes it a valuable resource for anyone working in global businesses. Overall, this book is a comprehensive guide to management and cost accounting that is both informative and engaging.
The Trans-Pacific Partnership - A Quest For A Twenty-First Century Trade Agreement - Thryft
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This book is a must-read for anyone interested in understanding how the Trans-Pacific Partnership (TPP) could impact global trade. The authors, who have extensive experience in international trade negotiations, provide a nuanced analysis of the TPP's potential benefits and drawbacks. They explain how the agreement could help smaller companies participate in global supply chains, but also highlight concerns about its impact on labor standards and environmental protection. Overall, the book is well-researched and offers valuable insights into the complex world of international trade negotiations.
Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce - Thryft
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Jody Heymann | Harvard Business Review Press

Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce

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Goodreads rating: 3.6

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In this book, Heymann and Barrera present a compelling case for companies to prioritize investing in their employees, even those at the lowest rungs of the corporate ladder. They highlight the success stories and benefits of doing so, such as higher job satisfaction and employee loyalty, leading to increased productivity and profit. For users looking to improve their company's bottom line while also creating a positive work environment, this book is a must-read.
Fundamentals Of Financial Management - Thryft
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Eugene F. Brigham, Joel F. Houston  | South-western College Pub

Fundamentals Of Financial Management

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Goodreads rating: 3.55

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Fundamentals of Financial Management is an excellent starting point for those interested in understanding finance. The book is structured and explained in an easily accessible manner, with useful tools for both students and educators. Its strength lies in the seamless integration of online resources, such as iLrn Finance and Thomson ONE, which add value and facilitate learning. Overall, the book is a classic that continues to deliver comprehensive and practical guidance to its readers.
Financial Management - Principles And Applications - Thryft
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Michael Burrow | Pearson Education Australia (tafe)

Financial Management - Principles And Applications

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Goodreads rating: 0.0

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This book can be a good read for students majoring in finance or for anyone interested in learning the fundamental principles of finance. It is unique in that it presents ten basic principles that are woven throughout the book to help readers understand the interrelationships between finance topics. Readers may appreciate the cohesive and interrelated perspective presented which can help them approach future financial problems.
Management - Thryft
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Peter F. Drucker | Routledge

Management

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Goodreads rating: 4.28

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This book could be a good read for entrepreneurs, executives, and public service managers who want to understand the best practices and challenges of modern-day management. The author takes an international perspective, offering insights into management problems faced in various parts of the world, and providing solutions to tackle these challenges. Drucker's deep insight and clear writing style make this an essential guide for those interested in effective management.
Small Businesses in Singapore : Case Studies in Entrepreneurship & Strategic Management - Thryft
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Recommendation: This book offers valuable insights into how entrepreneurs in Singapore navigate the challenging business landscape, highlighting their strategies for success as well as lessons learned from their failures. It is a must-read for aspiring entrepreneurs and business owners looking to gain practical knowledge and inspiration from real-life stories.
"Harvard Business Review" on Managing Uncertainty - Thryft
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This book is a must-read for managers looking to make strategic decisions in today's fast-moving business world. The collection of leading-edge ideas will help readers navigate uncertainty, build resilience, and stay competitive. The landmark piece "Competing for the Future" by Gary Hamel and C.K. Prahalad is a highlight, offering new perspectives on creating a successful business strategy.
Universities in the Marketplace : The Commercialization of Higher Education - Thryft
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Derek Bok | Princeton University Press

Universities in the Marketplace : The Commercialization of Higher Education

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Goodreads rating: 3.48

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This book is perfect for university students and professors alike, as it addresses the growing problem of the commercialization of higher education. Bok raises concerns on how ventures that pursue profit undermine core academic values. He also delves into the dangers posed by increased secrecy in corporate-funded research, industry-subsidized educational programs, and conflicts of interest in human subject research. With an evenhanded tone, Bok delivers a candid and thought-provoking analysis on the future of higher education.
Emerging Multinationals in Emerging Markets - Thryft
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Ravi Ramamurti, Jitendra Singh  | Cambridge University Press

Emerging Multinationals in Emerging Markets

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Goodreads rating: 4.33

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This book provides a comprehensive insight into the world of Emerging Market Multinationals (EMNEs) and their unique paths to global success. It explores how these firms have leveraged their home-country context to achieve competitive advantages and what impact their internationalization has had on their Western rivals. Recommended for anyone interested in understanding the changing landscape of global business and the future of EMNEs.
Operations and Supply Chain Management - Thryft
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Robert Jacobs | Mcgraw Hill

Operations and Supply Chain Management

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Goodreads rating: 3.67

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This book offers a comprehensive coverage of operations and supply chain management, from managing people to applying technology. With Connect, an integrated learning system, students learn precisely what they need to know in an engaging and effective way. The book is ideal for anyone seeking to learn about supply chain management in a resourceful company.
Transportation : A Global Supply Chain Perspective - Thryft
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Brian J. Gibson, Robert A. Novack, John J. Coyle  | Cengage Learning

Transportation : A Global Supply Chain Perspective

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Goodreads rating: 3.92

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Recommended for logistics professionals seeking successful transportation strategies. This book covers all aspects of transportation, including cost structure, challenges, and environmental concerns. It offers a valuable framework and foundation for understanding the role of transportation in global supply chains. The author also emphasizes global topics throughout the book and provides up-to-date coverage of hard and soft technology.
Basic Statistics for Business and Economics 8th - Thryft
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Basic Statistics for Business and Economics 8th

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This book is a must-read for business and economics students who require a comprehensive understanding of statistical concepts and tools. The book provides clear explanations and examples, making it easy to understand and apply statistical methods. Users will appreciate the practicality of the book, as it teaches them how to effectively analyze and interpret data using statistical software. Overall, this book is a great resource for those who need to make sense of numerical data in a business context.
Branch's Elements of Shipping - Thryft
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Alan E. Branch, Michael Robarts  | Routledge

Branch's Elements of Shipping

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Goodreads rating: 3.96

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This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
Business Adventures: Twelve Classic Tales from the World of Wall Street - Thryft
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John Brooks | Open Road Media

Business Adventures: Twelve Classic Tales from the World of Wall Street

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Goodreads rating: 3.82

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Business Adventures is a must-read for business enthusiasts, as it offers valuable insight into the intricacies of corporate life. The book's unique feature lies in its engaging storytelling style that turns complex business events into easily comprehensible and memorable tales. By reading this book, users can learn from the successes and failures of iconic companies such as Ford, Xerox, General Electric, and Texas Gulf Sulphur, and apply those lessons to their own business ventures.
Barbarians at the Gate : The Fall of RJR Nabisco - Thryft
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Barbarians at the Gate offers a gripping account of the infamous $25 billion leveraged buyout of RJR Nabisco in the 80s. It's a must-read for anyone interested in learning about the inner workings of the corporate world, and how greed and ambition can lead to the demise of even the biggest companies. Reviewed as a superlative and hard to imagine a better account, this book can be a perfect pick for readers interested in finance and corporate history.
Strategy in Action - Thryft
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Boris Yavitz, William H. Newman  | Free Press

Strategy in Action

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Goodreads rating: 0.0

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This book is a practical guide that emphasizes how to implement successful strategies. With concrete examples from real-world companies, Boris Yavitz provides readers with a clear understanding of how to navigate the complexities of executing in a competitive landscape. This book is a must-read for anyone looking to improve their strategic planning capabilities and ensure business growth.
Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them - Thryft
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Trading Up explains the trend of how people nowadays opt for premium goods over traditional luxury items. This book could be a good read for those who want to understand the psychology behind consumer behavior and how companies capitalize on it. The book highlights the growing trend of new luxury brands, which sell at higher prices and in much larger volumes than traditional luxury goods. The author, Michael J. Silverstein provides a comprehensive overview of this trend, which could be helpful for marketers and business professionals looking to understand the market demand for premium products.
The Collaborative Enterprise - Thryft
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Michael Goold, Andrew Campbell  | Basic Books

The Collaborative Enterprise

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Goodreads rating: 4.2

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This book offers practical solutions for large companies struggling with collaboration barriers. It's perfect for managers looking to establish effective roles and foster commitment to collaboration at all levels of the organization. The authors offer a highly practical approach to evaluating opportunities within and outside the company and locating appropriate roles for corporate headquarters and business units.
Clicking : 17 Trends That Drive Your Business--and Your Life - Thryft
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Lys Marigold, Faith Popcorn  | Harper Business

Clicking : 17 Trends That Drive Your Business--and Your Life

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Goodreads rating: 3.71

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Clicking is an essential read for anyone interested in understanding future consumer behavior trends. Faith Popcorn, the highly regarded trends forecaster, provides insightful narratives and examples of how individuals and businesses can take advantage of the latest trends. With updated content in this revised edition, the book promises to offer readers more valuable insights into future trends.
Chaotics : The Business of Managing and Marketing in the Age of Turbulence - Thryft
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Philip Kotler, John A. Caslione  | Amacom Books

Chaotics : The Business of Managing and Marketing in the Age of Turbulence

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Goodreads rating: 3.77

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This book is a must-read for entrepreneurs and business leaders looking to steer their organization successfully in a turbulent economy. The author, Philip Kotler, provides a powerful new system for managing periods of uncertainty that can affect customers, employees, and other stakeholders. With metrics and measurements, this book offers practical insights into how to thrive while under the constant threat of chaos. Users would describe it as a game-changer in their approach to managing their business.
The Drucker Foundation : The Organization of the Future - Thryft
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Frances Hesselbein, Richard Beckhard, Marshall Goldsmith  | Jossey-bass

The Drucker Foundation : The Organization of the Future

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Goodreads rating: 3.74

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The book offers a compilation of forty essays from bestselling authors, management scholars, Fortune 500 CEOs, and top consultants. With contributions from such heavyweights, the book offers practical and thought-provoking advice on critical business challenges. It particularly focuses on building a nimble and adaptable organization capable of withstanding the challenges of the future. The book, therefore, is a must-read for business leaders and managers seeking to transform their organizations into high-performing entities capable of withstanding the test of time.
Co-Opetition - Thryft
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Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

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Goodreads rating: 3.99

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Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.
The Wealth Creators : 5 Success Styles of the Multi-Millionaires - Thryft
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Roy C. Smith | St. Martin's Griffin

The Wealth Creators : 5 Success Styles of the Multi-Millionaires

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Goodreads rating: 3.5

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The Wealth Creators is a must-read for anyone who wants to learn about the success styles of multi-millionaires. Roy C. Smith, with his vast experience in investment banking and entrepreneurship, provides valuable insights into the key factors that contribute to creating wealth. The most unique and distinctive feature of this book is how it dives into the core areas of opportunity and the career turning points of key individuals who have achieved massive success. Readers will appreciate the practical advice and real-life examples that make this book an inspiration and a guide to achieving financial success.
Introduction to Materials Management : United States Edition - Thryft
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J.R. Tony Arnold | Prentice Hall

Introduction to Materials Management : United States Edition

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Goodreads rating: 4.08

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"Introduction to Materials Management" by J.R. Tony Arnold is an essential guide for those seeking to understand the fundamentals of supply chain management and production and inventory control. This comprehensive textbook is highly recommended for students and anyone seeking to take the American Production and Inventory Control Society (APICS) CPIM certification examination. It is written in a simple and user-friendly style that makes it easy to understand and apply the concepts discussed in real-world situations. The book covers all the basics of supply chain management and production and inventory control, and is an excellent resource for anyone interested in the field.
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft
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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies - Thryft
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Blitzscaling could be a good read for entrepreneurs and founders who wish to take their businesses to the next level. The book provides valuable insights and techniques for designing business models, hiring and managing employees, and evolving company culture as the business matures. The unique challenges at each stage of a company's life cycle are addressed and the author's experiences and expertise make this an essential playbook for achieving success in today's competitive business world.
The Labor Relations Process - A Partnership Approach To Creating Strategic Competitive Advantage - Thryft
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This book provides a comprehensive approach for managing labor relations and creating strategic advantage through partnerships. It focuses on the importance of collaboration between management and employees, as well as the key issues and challenges that arise during the labor management process. Reviewers have praised the book's practical insights and its ability to help organizations improve their labor relations and competitiveness.
Predictive Analytics For Human Resources - Thryft
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Jac Fitz-Enz, John Mattox  | Wiley

Predictive Analytics For Human Resources

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Goodreads rating: 3.94

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Predictive Analytics For Human Resources is a comprehensive guide that equips HR professionals to create and run analytic projects with confidence. The book offers a logical framework of questions to follow, while also providing statistical applications for case simulations. What sets this book apart is its focus on predictability fundamentals, coaching, mentoring, and sponsoring. It also includes valuable information on building an analytics function, and adding value through systems analysis. Overall, this book is a must-read for anyone seeking to launch an analytics project or program for HR.
Management Accounting - The Cornerstone For Business Decisions - Thryft
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Maryanne M. Mowen

Management Accounting - The Cornerstone For Business Decisions

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Goodreads rating: 3.44

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"Management Accounting - The Cornerstone For Business Decisions" could be a good read for business students and managers who want to have a strong foundation in making business decisions. The book uses real-world companies as examples, specifically Kicker Car Speakers, to illustrate accounting concepts. Personal Trainer 3.0 is also included as an interactive tool to develop managerial accounting skills. Overall, the book provides a solid foundation for readers to make informed business decisions.
Principles of Marketing: An Asian Perspective - Thryft
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Principles of Marketing: An Asian Perspective

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"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
Fundamentals Of Futures And Options Markets - Thryft
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John C. Hull | Pearson Education Australia

Fundamentals Of Futures And Options Markets

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Goodreads rating: 3.84

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This book is highly recommended for finance enthusiasts who want to delve deeper into the concepts of futures and options. The book is adapted for the Australian market, making it more contextual and relevant for readers in the region. The book offers a student-friendly approach to the material, with numerous examples and real-life situations that prepare readers for the working world. Mastering these concepts would be invaluable to someone who wants to build a career in finance.
Investments - Thryft
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Alan J. Marcus, Alex Kane, Zvi Bodie  | Mcgraw Hill

Investments

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Goodreads rating: 3.89

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"Investments could be a good read for students pursuing finance or investment specialization. The book has a unique and deep treatment of futures, options, and other derivative security markets, making it stand out from other investment books. It also offers an assignable module that helps students master chapter core concepts and come to class more prepared. With the complete digital solution, including vast resources within Connect, it becomes easy for students to solve financial problems and apply what they’ve learned."
Financial Services And Wealth Management In Singapore - Thryft
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Tan Chwee Huat | Nus Press

Financial Services And Wealth Management In Singapore

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Goodreads rating: 4.33

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Recommended for finance professionals and investors. Unique focus on Singapore's financial marketplace and recent implementation of reforms targeting the capital market services and financial advising sector. Provides insight into how to navigate the reforms and which products and services best suit individual needs.
The Foreign Exchange and Money Markets Guide - Thryft
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Julian Walmsley | Wiley

The Foreign Exchange and Money Markets Guide

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Goodreads rating: 3.57

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This book is a great read for those interested in finance and foreign exchange markets. With clear and concise explanations, it provides an introduction to the subject matter and guides readers through the workings of each market. The unique feature of this book is its practicality, making it a great resource for anyone looking to better understand the foreign exchange and money markets.
Valuation : Measuring and Managing the Value of Companies - Thryft
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"Valuation: Measuring and Managing the Value of Companies" is an essential read for anyone interested in learning how to effectively manage and measure their organization's value. The book provides clear insights and practical advice on financial valuation techniques that are applicable to real-world situations, making it a great resource for managers, investors, and students alike. The numerous case studies provided in the book are an excellent way to engage with the material, making it an engaging and informative read for all.
Organizational Behavior : Concepts, Controversies and Applications - Thryft
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Organizational Behavior : Concepts, Controversies and Applications

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This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
International Business - Thryft
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Ilkka A. Ronkainen, Michael H. Moffett, Michael R. Czinkota  | Cengage Learning

International Business

Regular price RM160.00 MYR RM112.00 MYR 30% off

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Goodreads rating: 4.0

Regular price RM160.00 MYR RM112.00 MYR 30% off

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89% off est. retail
This book is a great resource for anyone looking to gain a better understanding of the intricacies of international business, including cultural considerations and national policies. The emphasis on ethics and social responsibility also sets this book apart, making it a must-read for those interested in conducting business on a global scale. Readers will appreciate the comprehensive coverage of the subject matter and come away with a greater appreciation for the complexities of international business.
Regulating Wall Street : The Dodd-Frank Act and the New Architecture of Global Finance - Thryft
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Regular price RM71.00 MYR RM50.00 MYR 30% off

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This book is a comprehensive analysis of the impact of the Dodd-Frank Act on the global financial architecture. With insights from leading experts in finance, the book offers a clear understanding of the key components of regulatory reform and its effects on financial firms, markets, and the real economy. This unique combination of expert opinions makes it a must-read for anyone interested in the intricacies of modern finance.
Goldman Sachs : The Culture of Success - Thryft
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Lisa Endlich | Touchstone

Goldman Sachs : The Culture of Success

RM30.00 MYR

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Goodreads rating: 3.49

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Recommended for those interested in insider knowledge of financial institutions. Endlich provides a rare opportunity to understand the inner workings of one of the most successful private partnership investment banks. The book delves into the remarkable sense of teamwork, ability to recruit top talent and core values that have contributed to the firm's success. It also addresses significant events that have impacted Goldman Sachs and the financial world, offering a comprehensive and fascinating read for anyone who is interested in how financial institutions work.
The Art Of Profitability - Thryft
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Adrian J. Slywotzky | Business Plus

The Art Of Profitability

Regular price RM28.00 MYR RM20.00 MYR 29% off

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Goodreads rating: 3.95

Regular price RM28.00 MYR RM20.00 MYR 29% off

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The Art of Profitability is a great read for individuals seeking to improve their understanding of business profitability. It presents 23 different business models in a concise and challenging format, with each chapter featuring a dialogue between a young protégé and a teacher called David Zhao. Through this conversation, readers gain insights into the invisible principles that allow businesses to thrive even in tough economic times. The book provides specific actions that organizations can take to improve their bottom line within 90 days, making it an invaluable resource for CEOs, entrepreneurs and business owners seeking to grow their businesses.
Blue Ocean Classics - Thryft
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RM15.00 MYR

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Blue Ocean Classics could be a good read for business leaders looking to stay ahead of the curve. The book offers a path-breaking strategy for creating uncontested markets, and provides clear guidelines for leaders to inspire and unlock the potential of their employees. Kim and Mauborgne's framework for creating new markets gives a fresh perspective on traditional business thinking, making the book valuable for those seeking to understand the role of innovation and strategy in creating profitable growth.
Business Marketing Management - A Strategic View Of Industrial And Organizational Markets - Thryft
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Regular price RM15.00 MYR RM11.00 MYR 27% off

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This book offers a strategic view on business marketing management, providing insights and tools to effectively navigate the complex landscape of industrial and organizational markets. With real-world examples and practical frameworks, readers can apply their learnings to make informed decisions and drive growth for their businesses. Highly recommended for marketing professionals and students alike.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.