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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Strategic Marketing Management: Planning and Control, 2003-2004
Helen Meek, Richard Meek  | A Butterworth-heinemann Title

Strategic Marketing Management: Planning and Control, 2003-2004

RM33.00 MYR

Goodreads rating: 0.0

RM33.00 MYR

If you're delving into the world of strategic marketing and aiming to conquer its complexities, this coursebook could be your ally. The unique integration of an electronic version with annotations and tutorials makes it more than just a textbook—it's a dynamic learning tool tailored to support your course success and exam preparation. This resource doesn't just inform; it actively engages with you to deepen your understanding.
China Fortunes: A Tale of Business in the New World
John D. Kuhns | Wiley

China Fortunes: A Tale of Business in the New World

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 3.69

RM37.00 MYR RM22.00 MYR 41% off

87% off est. retail
If you're fascinated by the intricacies of global business and the transformative period of China opening its doors to the world, "China Fortunes" is a must-read. Through the narrative of Jack Davis, you'll ride the tumultuous waves of China's industrial age, experiencing the thrills and spills of pursuing wealth in a rapidly changing landscape. John D. Kuhns' firsthand insights infuse the novel with authenticity, making it a gripping tale for both business enthusiasts and those intrigued by cultural adventures.
Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy - Thryft
Patrick A. McNutt | Mcgraw-hill Education (asia)

Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy

RM59.00 MYR RM15.00 MYR 75% off

Goodreads rating: 4.33

RM59.00 MYR RM15.00 MYR 75% off

This book could be a good read for someone looking to understand the intricate connection between game theory and business strategy. Through the GEMS framework, the author beautifully captures how management type, technology, and time shape the dynamics of competition in the market-as-game. The real-time examples and case materials make it an engaging and practical read for anyone interested in gaining a deeper understanding of strategic decision-making.
Banking on Small Business: Microfinance in Contemporary Russia
Gail Buyske | Cornell University Press

Banking on Small Business: Microfinance in Contemporary Russia

RM160.00 MYR RM104.00 MYR 35% off

Goodreads rating: 3.0

RM160.00 MYR RM104.00 MYR 35% off

69% off est. retail
If you have an interest in both emerging markets and the potent tool of microfinance, "Banking on Small Business" is a revealing read. It skillfully intertwines the trajectory of Russian entrepreneurship with the mechanics and expansion of microfinance in a transforming economy. For students of economic development or advocates of grassroots financial empowerment, Gail Buyske offers a unique and informative perspective on the subject.
The Dictionary of Accounting and Finance
Various | Bloomsbury Usa

The Dictionary of Accounting and Finance

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 0.0

RM41.00 MYR RM30.00 MYR 27% off

86% off est. retail
If you've ever found yourself befuddled by financial jargon, "Qfinance: The Dictionary of Accounting and Finance" is like a Rosetta Stone for demystifying the complex world of money matters. Covering a vast landscape from acquisitions to treasury, this book promises to be an indispensable companion whether you're a student crunching numbers for exams or a professional navigating the intricate language of the market. Dive in, and those obscure acronyms and terms will start to feel like old friends.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

RM56.00 MYR RM26.00 MYR 54% off

Goodreads rating: 3.87

RM56.00 MYR RM26.00 MYR 54% off

65% off est. retail
If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Corporate Culture and Performance - Thryft
John P. Kotter | Free Press

Corporate Culture and Performance

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.88

RM33.00 MYR RM22.00 MYR 33% off

86% off est. retail
This book is a must-read for business leaders who want to understand how culture can impact the bottom line. The authors provide evidence of how flexible culture can help organizations to adapt to changing conditions and maintain their competitive edge. They also highlight the importance of strong leadership to guide culture and performance transformation. The real-world examples of successful company transformations make this book a practical and inspiring read for anyone interested in organizational culture.
Managing Financial Information - Thryft
David Davies | Cipd - Kogan Page

Managing Financial Information

RM89.00 MYR RM30.00 MYR 66% off

Goodreads rating: 3.5

RM89.00 MYR RM30.00 MYR 66% off

87% off est. retail
If you're navigating the crossroads of HR and finance, "Managing Financial Information" is your indispensable companion. With its straightforward explanations of balance sheets, budgets, and how financial decisions intersect with HR, this book empowers you. As an HR manager or someone studying in this field, grasp the financial ropes that will elevate your strategic decision-making and aid in effective organizational management. The updated content connects theory with HR systems, ensuring your learning is both current and practical.
Wizards of Wall Street: Market-Beating Insights and Strategies from the World's Top-Performing Mutual Fund Managers
Kirk Kazanjian | Prentice Hall Direct

Wizards of Wall Street: Market-Beating Insights and Strategies from the World's Top-Performing Mutual Fund Managers

RM148.00 MYR

Goodreads rating: 3.4

RM148.00 MYR

If you're aiming to navigate the intricate world of stock mutual funds, "Wizards of Wall Street" offers a treasure trove of wisdom directly from the financial industry's champions. It's not just their strategies you'll learn from; their diverse backgrounds and investing philosophies could very well be the guideposts you need to refine your own approach to the market. Whether you're just starting out or looking to punch up your investment game, the shared secrets found within these pages might just be your key to unlocking superior returns.
Marketing Research

Marketing Research

RM33.00 MYR RM22.00 MYR 33% off

RM33.00 MYR RM22.00 MYR 33% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
Managerial Accounting - Thryft
Carl S. Warren | Mcgraw-hill Education

Managerial Accounting

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.33

RM22.00 MYR RM15.00 MYR 32% off

Managerial Accounting Textbook
Global Paradox : The Bigger the World Economy, the More Powerful Its Smallest Players - Thryft
John Naisbitt | University Of Nebraska At Omaha, College Of Continuing Studies

Global Paradox : The Bigger the World Economy, the More Powerful Its Smallest Players

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

64% off est. retail
This book provides insights on how the global economy is changing, and highlights the growing power of small entities in this system. It shows how small and medium-sized businesses are becoming more dominant, and how this can ultimately lead to a positive future. The author provides numerous examples and forecasts, making this book essential for understanding the new patterns that are emerging in the global economy.
Basic Financial Management - Thryft
Michael Burrow, J. William Petty II, Peter Martin  | Prentice Hall

Basic Financial Management

RM145.00 MYR RM37.00 MYR 74% off

Goodreads rating: 3.86

RM145.00 MYR RM37.00 MYR 74% off

88% off est. retail
If you're navigating the financial landscape down under, "Basic Financial Management" could be your go-to guide. It's especially valuable if you're keen to understand how the Australian tax system and the dividend imputation system shape investment decisions. Plus, it's a relatively vintage text, which could give you a unique historical perspective on these principles.
Optional Law: The Structure of Legal Entitlements
Ian Ayres | University Of Chicago Press

Optional Law: The Structure of Legal Entitlements

RM185.00 MYR RM134.00 MYR 28% off

Goodreads rating: 4.0

RM185.00 MYR RM134.00 MYR 28% off

If you're intrigued by the intersection of law and economics, "Optional Law" could really speak to your curiosity. Ian Ayres takes a deep dive into how option theory can transform property rights and the legal frameworks that protect them. For anyone interested in innovative legal concepts or the implications of economic theory on traditional legal systems, this book might provide a surprising and enlightening perspective.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

RM71.00 MYR RM33.00 MYR 54% off

Goodreads rating: 4.0

RM71.00 MYR RM33.00 MYR 54% off

88% off est. retail
This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

RM97.00 MYR

Goodreads rating: 4.09

RM97.00 MYR

43% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.55

RM37.00 MYR RM15.00 MYR 59% off

75% off est. retail
The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
Statistics for Management and Economics - Thryft
Brian Warrack, Gerald Keller  | South-western College Pub

Statistics for Management and Economics

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.3

RM22.00 MYR RM15.00 MYR 32% off

98% off est. retail
"Statistics for Management and Economics" is a comprehensive textbook that offers step-by-step instructions for using both Microsoft Excel and MINITAB to solve real-world management and economics problems. The book teaches students a three-step problem-solving approach that emphasizes focusing on the relationship between the problem and the data, solving the problem by hand calculation or using computer software, and interpreting the results. Dr. Gerald Keller is an accomplished professor and author with extensive practical experience in consulting, market surveys, and publishing. This textbook is an essential resource for any student or professional seeking to apply statistical methods to management and economics.
The Customer Revolution: How to Thrive When Customers Are in Control
Patricia Seybold | Random House Business Books

The Customer Revolution: How to Thrive When Customers Are in Control

RM45.00 MYR

Goodreads rating: 0.0

RM45.00 MYR

If you're keen to understand the momentum shift in modern business where customer power reigns supreme, "The Customer Revolution" is an eye-opener. Patricia Seybold's detailed analysis, backed by global case studies, positions the book as a must-read for entrepreneurs and executives who aim to keep their businesses flexible and responsive to customer needs. It's as much a strategic guide as it is a prophetic look into the ever-evolving marketplace.
The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business
Vaughan Evans | Ft Publishing International

The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business

RM71.00 MYR

Goodreads rating: 4.3

RM71.00 MYR

If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.
Toyota Culture: The Heart and Soul of the Toyota Way
Jeffrey K. Liker | Mc Graw Hill India

Toyota Culture: The Heart and Soul of the Toyota Way

RM493.00 MYR

Goodreads rating: 4.1

RM493.00 MYR

If you have a keen interest in understanding the underpinnings of one of the world's most successful corporate cultures, "Toyota Culture: The Heart and Soul of the Toyota Way" could be a fascinating read for you. It dives into the principles and practices that make Toyota stand out, offering insights that can be valuable not just for business professionals, but for anyone interested in organizational dynamics and continuous improvement.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Laura Ries, Al Ries  | Harper Business

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

RM48.00 MYR

Goodreads rating: 3.71

RM48.00 MYR

If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
The Complete Idiot's Guide to MBA Basics
Tom Gorman MBA | Alpha

The Complete Idiot's Guide to MBA Basics

RM37.00 MYR

Goodreads rating: 3.58

RM37.00 MYR

Whether you're considering an MBA or simply looking to brush up on business fundamentals, this book distills complex concepts into digestible pieces. It offers a comprehensive overview that could save you time and money, delivering MBA core ideas without the classroom pressure. Perfect for self-paced learning or as a handy reference.
Bankers' Lending Techniques
Nick Rouse | Global Professional Publishing

Bankers' Lending Techniques

RM152.00 MYR RM100.00 MYR 34% off

Goodreads rating: 3.67

RM152.00 MYR RM100.00 MYR 34% off

Whether you're a banking professional looking to sharpen your lending skills or a newcomer eager to understand the ins and outs of the industry, "Bankers' Lending Techniques" presents a comprehensive resource. With its global perspective and updates on technology, legal frameworks, and risk assessment, it's a valuable desk reference that puts key banking concepts at your fingertips, marrying theory with the practical insights needed in today's banking world.
Success in Investment - Thryft
Stephanie Curry | John Murray

Success in Investment

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

91% off est. retail
This book is perfect for anyone looking to invest and gain control over their finances. It discusses the essentials of investment, how to choose the right stocks, and how to invest in property or the stock market. The unique feature of this book lies in its simplicity, as concepts are explained in easily understandable terms without using technical jargon. Overall, readers can gain a realistic insight into the dos and don'ts of investment, and how to ultimately achieve financial success.
Winning with Synergy : How America Can Regain the Competitive Edge - Thryft
Peter A. Corning | Harpercollins Publishers

Winning with Synergy : How America Can Regain the Competitive Edge

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
This book offers an insightful analysis of the American economy and proposes a solution to help the country regain its competitive edge through strategic collaborations and partnerships. The unique feature of this book lies in the author's comprehensive approach to addressing the issue of competitiveness, drawing on examples from different fields and perspectives. Overall, readers interested in the economic landscape of America and how to improve it would find this book valuable.
Manufacturing 2000
William L. Duncan | Amacom Books

Manufacturing 2000

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 0.0

RM37.00 MYR RM26.00 MYR 30% off

If you're fascinated by industrial innovation and want to see how someone from 1994 envisioned the future of manufacturing, "Manufacturing 2000" might be an intriguing read. It's like a time capsule that shows us what predictions were made and allows us to compare them with the actual progress and shifts in the sector. You'll get a perspective on how far we've come and maybe reflect on where we still need to go.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

RM22.00 MYR RM19.00 MYR 14% off

Goodreads rating: 3.78

RM22.00 MYR RM19.00 MYR 14% off

86% off est. retail
Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability
William W. Lewis | University Of Chicago Press

The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.98

RM41.00 MYR RM22.00 MYR 46% off

85% off est. retail
This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
What Works: Success in Stressful Times
Hamish McRae | Harperpress

What Works: Success in Stressful Times

RM45.00 MYR

Goodreads rating: 3.22

RM45.00 MYR

"What Works" could be just the read if you're intrigued by the mechanics of success in various sectors. Hamish McRae delves into the differences between thriving and floundering projects, communities, and companies, offering you a blend of narrative and research that illuminates what actually leads to tangible results. It's a book that sheds light on effective strategies and practices, making it particularly beneficial if you're looking to understand the ingredients of success or find inspiration for your own ventures.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 2.88

RM33.00 MYR RM22.00 MYR 33% off

87% off est. retail
This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Basic Marketing Australian Edition: A Managerial Approach
unknown author | Irwin Professional Publishing,u.s.

Basic Marketing Australian Edition: A Managerial Approach

RM122.00 MYR RM26.00 MYR 79% off

Goodreads rating: 0.0

RM122.00 MYR RM26.00 MYR 79% off

If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel  | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

RM59.00 MYR

Goodreads rating: 4.5

RM59.00 MYR

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
Excellence in Government: Total Quality Management in the 1990s - Thryft
David K. Carr | Coopers & Lybrand

Excellence in Government: Total Quality Management in the 1990s

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 0.0

RM41.00 MYR RM30.00 MYR 27% off

87% off est. retail
If you're passionate about public service and are seeking ways to bring about significant, positive change within government sectors, "Excellence in Government" presents insightful strategies rooted in Total Quality Management. Written with a forward-looking perspective, it might ignite a spark in those who believe in bettering government systems from the inside out.
Personal Economics in Practice - Thryft
Michael Gibbs, Edward P. Lazear  | Wiley

Personal Economics in Practice

RM182.00 MYR

Goodreads rating: 3.55

RM182.00 MYR

88% off est. retail
Personal Economics in Practice would be a great read for students studying microeconomics and those interested in organizational design and management. The book offers a rigorous framework for understanding these topics and applies economic methodology to human behavior. It provides valuable principles that can be applied in future careers. Users would appreciate the clarity and structure provided by the book, which adds practical value to their studies.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

RM71.00 MYR RM15.00 MYR 79% off

Goodreads rating: 4.18

RM71.00 MYR RM15.00 MYR 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Marketing Strategy : A Decision-Focused Approach - Thryft
Orville C. Walker | Mcgraw-hill Education / Australia

Marketing Strategy : A Decision-Focused Approach

RM70.00 MYR RM30.00 MYR 57% off

Goodreads rating: 0.0

RM70.00 MYR RM30.00 MYR 57% off

Marketing Strategy - A Decision-Focused Approach / Text Only (4th, 03) by [Paperback (2003)]
Money Masters of Our Time
John Train | Harper Business

Money Masters of Our Time

RM52.00 MYR

Goodreads rating: 4.06

RM52.00 MYR

If the stock market and great fortunes pique your interest, you'll appreciate "Money Masters of Our Time." It's like having a mentorship session with the legends of investing, distilled into an accessible format. John Train offers a rare glimpse into the minds of the financial juggernauts whose strategies have withstood the test of time, allowing you to learn from the best without enrolling in a finance degree. This could be the guidance you need to shape your investment philosophy.
Alibaba
Liu Shiying, Martha Avery  | Harper Business

Alibaba

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.39

RM41.00 MYR RM19.00 MYR 54% off

87% off est. retail
If you're intrigued by the fusion of ambition and technology, "Alibaba" could be your next great read. Jack Ma's story isn't just about building a business; it's about challenging norms and revolutionizing the way the world trades. Dive into this book to understand the sheer persistence required to create a digital giant and to get inspired by the resilience and vision of one of China's most notable entrepreneurs.
Branding on the Eastern Front
Aneta Bogdan | Brandient

Branding on the Eastern Front

RM48.00 MYR

Goodreads rating: 4.5

RM48.00 MYR

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.
An Introduction to Management Science: Quantitative Approaches to Decision Making
Dennis J. Sweeney, David R. Anderson  | West Group

An Introduction to Management Science: Quantitative Approaches to Decision Making

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 3.65

RM33.00 MYR RM26.00 MYR 21% off

If you're diving into the world of management, this book is like a compass in the complex landscape of decision-making. It's packed with quantitative techniques that can help you make more informed decisions, optimizing the performance of your team or entire organization. Essentially, it arms you with the tools to tackle management challenges more analytically.
Marketing: An Introduction
Philip Kotler | Prentice Hall College Div

Marketing: An Introduction

RM119.00 MYR RM89.00 MYR 25% off

Goodreads rating: 3.77

RM119.00 MYR RM89.00 MYR 25% off

71% off est. retail
If you're new to the marketing world or looking to refresh your knowledge, this book stands out as an engaging primer. It simplifies complex concepts, making them accessible and relatable, which could be incredibly valuable as you embark on or revitalize your marketing journey. It's like having a mentor in book form, always ready to breakdown the foundations of marketing into bite-sized, digestible pieces.
Beyond Total Quality Management
Larry Reynolds | Spck (society For Promoting Christian Knowledge)

Beyond Total Quality Management

RM37.00 MYR RM30.00 MYR 19% off

Goodreads rating: 0.0

RM37.00 MYR RM30.00 MYR 19% off

If you're involved in management or simply intrigued by organizational efficiency, "Beyond Total Quality Management" offers an insightful look into applying quality management principles across various settings. Its case studies will lend you a practical perspective, whether you're leading a small business, a non-profit, or perhaps a creative enterprise like a theatre group. With its clear explanations, this book could transform your approach to achieving excellence in your field.
PPK3 Porter Boxed Set
Sold out
Michael E. Porter | Free Press

PPK3 Porter Boxed Set

RM104.00 MYR

Goodreads rating: 4.55

RM104.00 MYR

If you're looking to gain a competitive edge in the business world, Michael E. Porter's boxed set could serve as your secret weapon. His approach to competition and strategy has shaped modern economics and business practices, making this collection a foundational asset for students, academics, and executives alike. It's like having a master class in business strategy at your fingertips.
Monetary Theory and Policy
Sold out
Carl E. Walsh | The Mit Press

Monetary Theory and Policy

RM37.00 MYR

Goodreads rating: 3.88

RM37.00 MYR

If you're delving deep into monetary theory or gearing up for a future in economic policy-making, "Monetary Theory and Policy" is like a compass in the complex world of monetary economics. Carl E. Walsh's detailed approach provides the kind of rigorous foundation that'll not only support your academic pursuits but also inform real-world policy decisions, making it a go-to resource for any serious economics student or professional.
Structural Slumps: The Modern Equilibrium Theory of Unemployment, Interest, and Assets
Sold out
Edmund S. Phelps | Harvard University Press

Structural Slumps: The Modern Equilibrium Theory of Unemployment, Interest, and Assets

RM33.00 MYR

Goodreads rating: 4.5

RM33.00 MYR

If you've been grappling with the complexities of economic fluctuations, particularly why certain economies seem stuck in periods of high unemployment, Edmund Phelps' "Structural Slumps" could offer you a fresh perspective. This isn't just another echo of familiar economic theories; it's a challenging and rigorous exploration that builds a new framework around the idea of natural rate shifts within labor and capital markets. As you delve into the technical models and empirical data that Phelps presents, you might find yourself gaining a deeper appreciation for the structural forces that shape our economic reality. This book could change the way you think about economic policies and their long-term implications.
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Sold out
Brad Stone | Little, Brown And Company

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

RM33.00 MYR

Goodreads rating: 4.04

RM33.00 MYR

If you're intrigued by the mavericks who reinvent entire industries and how they leap from idea to industry dominance, "The Upstarts" is a book you'll likely get lost in. Brad Stone delivers a compelling narrative of ambition and innovation, making you witness to the birth of businesses that have reshaped how we live. It's a must-read if you're fascinated by the collision of technology, business, and societal norms.
Purchasing and Supply Chain Management
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Robert M. Monczka, Robert J. Trent  | South-western College Pub

Purchasing and Supply Chain Management

RM33.00 MYR

Goodreads rating: 3.93

RM33.00 MYR

If you're looking at honing your skills in supply chain management, this book by Monczka, Trent, and Handfield can be your go-to resource. It's designed to offer a comprehensive understanding of purchasing processes and supply chain dynamics, which is vital whether you're a student breaking into the field or a professional aiming to stay ahead in the industry. This isn't just a textbook; it's an investment in your professional development.
Investing in People: Financial Impact of Human Resource Initiatives
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John W. Boudreau, Alexis A. Fink, Wayne F. Cascio  | Society For Human Resource Management

Investing in People: Financial Impact of Human Resource Initiatives

RM78.00 MYR

Goodreads rating: 3.7

RM78.00 MYR

60% off est. retail
If you're navigating the intricacies of human resources and seeking to align your strategies with financial outcomes, "Investing in People" could be a pivotal read for you. It digs deep into evaluating HR tactics with a multidisciplinary approach, making it invaluable for HR professionals who aim to make data-driven decisions that positively impact the bottom line.

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