Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Global Marketing Management - Thryft

Global Marketing Management

Regular price RM49.00 MYR RM37.00 MYR 24% off

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Regular price RM49.00 MYR RM37.00 MYR 24% off

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87% off est. retail
If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
Marketing Channels: A Management View - Thryft

RM235.00 MYR

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88% off est. retail
If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
Corporate Finance - Thryft

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If finance is your playing field, this book could be an indispensable coach. It not only explains the complexities of corporate finance but does so with practical, real-world situations that bring the theories to life. The incorporation of case studies from notable companies could help bridge the gap between dry financial principles and their application in today's business decisions.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

Regular price RM34.00 MYR RM15.00 MYR 56% off

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Goodreads rating: 3.85

Regular price RM34.00 MYR RM15.00 MYR 56% off

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96% off est. retail
This book could be a good read for business students who are interested in learning about marketing in Asia. It provides a comprehensive understanding of the different marketing strategies and practices in the Asian region. The book covers various topics such as market analysis, customer behavior, branding, and marketing mix decisions from a regional perspective. It also includes case studies and examples from real-life situations. Overall, this book is useful for those who want to expand their knowledge and skills in marketing in the context of Asia.
Restoring Our Competitive Edge: Competing Through Manufacturing
Steven C. Wheelwright, Robert H. Hayes  | Wiley

Restoring Our Competitive Edge: Competing Through Manufacturing

Regular price RM101.00 MYR RM49.00 MYR 51% off

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Goodreads rating: 4.0

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If you're in the manufacturing sector or interested in the transformative power of innovative strategies, this book is like a roadmap to revitalizing your operations. Hayes and Wheelwright don't just spell out the challenges; they provide insightful examples of how top-notch global manufacturers have conquered similar odds. It's a deep dive into industrial greatness that teems with actionable lessons.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

Regular price RM75.00 MYR RM15.00 MYR 80% off

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Goodreads rating: 0.0

Regular price RM75.00 MYR RM15.00 MYR 80% off

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
The 7 Secrets of Money - The Insider's Guide to Personal Investment Success - Thryft

Regular price RM45.00 MYR RM23.00 MYR 49% off

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Considering you're looking to make the most of your hard-earned cash, Simon Brown's "The 7 Secrets Of Money" could be a godsend. It's a deep dive into personal investment strategies that are not common knowledge. If you're aiming to take control of your financial future, this book offers a clear path to understanding and making the most out of investments.
McDonald's Behind the Arches
John F. Love | Bantam Books

McDonald's Behind the Arches

RM34.00 MYR

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Goodreads rating: 4.13

RM34.00 MYR

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65% off est. retail
You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

Regular price RM23.00 MYR RM15.00 MYR 35% off

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Goodreads rating: 3.6

Regular price RM23.00 MYR RM15.00 MYR 35% off

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95% off est. retail
This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Retailing - Thryft

Retailing

Regular price RM71.00 MYR RM23.00 MYR 68% off

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This book is a comprehensive guide to anyone interested in retailing. It covers a range of topics, from small businesses to data-based marketing and relationship retailing. Dale Lewison's Retailing is an informative and insightful read, perfect for entrepreneurs and business enthusiasts who want to gain an in-depth understanding of the retail industry.
Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

RM93.00 MYR

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If you're pursuing business studies or already navigating the management landscape, "Key MBA Models" is a valuable resource that can act as your compact guide through the maze of critical business concepts. With over 60 models simplified and ready for application, this book demystifies complex theories for practical use, becoming an indispensable tool for both your academic journey and managerial practice.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

Regular price RM34.00 MYR RM15.00 MYR 56% off

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Goodreads rating: 2.88

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91% off est. retail
This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft
Ashish Malik, Chris Rowley  | Routledge

Business Models and People Management in the Indian IT Industry: From People to Profits

Regular price RM134.00 MYR RM56.00 MYR 58% off

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Goodreads rating: 0.0

Regular price RM134.00 MYR RM56.00 MYR 58% off

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

Regular price RM34.00 MYR RM15.00 MYR 56% off

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!
Steve Gottry | Harper Business

Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

Regular price RM45.00 MYR RM30.00 MYR 33% off

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Goodreads rating: 3.09

Regular price RM45.00 MYR RM30.00 MYR 33% off

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If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
Judgment in Managerial Decision Making

RM52.00 MYR

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If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
Optional Law: The Structure of Legal Entitlements

RM187.00 MYR

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If you're intrigued by the intersection of law and economics, "Optional Law" could really speak to your curiosity. Ian Ayres takes a deep dive into how option theory can transform property rights and the legal frameworks that protect them. For anyone interested in innovative legal concepts or the implications of economic theory on traditional legal systems, this book might provide a surprising and enlightening perspective.
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability
William W. Lewis | University Of Chicago Press

The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

Regular price RM41.00 MYR RM23.00 MYR 44% off

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Goodreads rating: 3.98

Regular price RM41.00 MYR RM23.00 MYR 44% off

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This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

Regular price RM30.00 MYR RM15.00 MYR 50% off

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
Marketing Management
Philip Kotler, Kevin Lane Keller  | Pearson Education

Marketing Management

Regular price RM34.00 MYR RM31.00 MYR 9% off

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Goodreads rating: 4.06

Regular price RM34.00 MYR RM31.00 MYR 9% off

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Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.
Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

RM56.00 MYR

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Diving into "Sony vs. Samsung" will reveal the intricate strategies and pivotal decisions that shaped today's tech landscape. If you're intrigued by how companies evolve and compete on a global scale, this book offers a detailed comparison that is enlightening and might change how you view your favorite gadgets. It's tailor-made for those with a keen interest in business strategy and technology history.
The Age Of Unreason - Thryft
Charles B. Handy | Random House Of Canada, Limited

The Age Of Unreason

Regular price RM34.00 MYR RM15.00 MYR 56% off

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Goodreads rating: 3.91

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As you sense the ground shifting beneath the world's collective feet, "The Age of Unreason" by Charles Handy is a lantern in the fog. Handy doesn't just give you a lens to observe the changes; he offers a roadmap for adapting with wisdom and optimism. If you're someone intrigued by the fluid dynamics of work and life, and how to thrive when the old rules no longer apply, this book could be your guide.
Crossing the Chasm
Geoffrey A. Moore | Harperbusiness

Crossing the Chasm

Regular price RM123.00 MYR RM101.00 MYR 18% off

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Goodreads rating: 4.02

Regular price RM123.00 MYR RM101.00 MYR 18% off

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If you're wrestling with the challenge of marketing innovative products in an ever-evolving tech landscape, "Crossing the Chasm" could be your game-changer. Geoffrey A. Moore's strategies target that crucial leap between early adopters and the larger mainstream market, making it an indispensable resource for entrepreneurs and marketers in the tech space looking to scale their reach.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

RM41.00 MYR

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Goodreads rating: 3.47

RM41.00 MYR

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If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
Introduction to Management Accounting-Chapters 1-17 : International Edition - Thryft

Introduction to Management Accounting-Chapters 1-17 : International Edition

Regular price RM105.00 MYR RM30.00 MYR 71% off

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Goodreads rating: 3.89

Regular price RM105.00 MYR RM30.00 MYR 71% off

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This book could be a good read for business students and professionals interested in understanding the theory behind management accounting and how it applies to real-world decision making. The book covers both theory and practical applications of accounting, providing a deep and comprehensive understanding of the subject matter. Users may appreciate the clear and concise writing style, which makes complex financial concepts easy to understand. Overall, this book is highly recommended for students and practitioners alike who want to improve their knowledge of management accounting.
The Biotech Age: The Business of Biotech and How to Profit From It - Thryft

The Biotech Age: The Business of Biotech and How to Profit From It

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Goodreads rating: 2.8

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"The Biotech Age" is a must-read for individuals, entrepreneurs and businesses looking to stay ahead of the curve in biotech trends. Through Oliver's clear and concise explanations, the reader will understand the opportunities and implications of biotechnology, as well as the latest research and biotech breakthroughs. Oliver's ability to eliminate jargon and provide practical applications, enables readers to feel better prepared to navigate the biotech revolution, adapt to new technology trends, and secure success for their business.
Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger  | Jossey-bass

Corporate Boards : New Strategies for Adding Value at the Top

Regular price RM71.00 MYR RM15.00 MYR 79% off

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Goodreads rating: 3.44

Regular price RM71.00 MYR RM15.00 MYR 79% off

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.
Cash Flow Forecasting - Essential Capital Markets

RM101.00 MYR

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If you're delving into the financial aspects of business, "Cash Flow Forecasting" might just be the resource you need. Andrew Fight's expertise shines through as he breaks down complex cash flow dynamics into understandable segments. Whether you're forecasting for the future or analyzing past data, this book could enhance your financial skill set in the realm of capital markets.
Manufacturing - The Formidable Competitive Weapon
Wickham Skinner | Wiley

Manufacturing - The Formidable Competitive Weapon

Regular price RM34.00 MYR RM23.00 MYR 32% off

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Goodreads rating: 3.0

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If you're keen on understanding how manufacturing can be the ace up a company's sleeve, this book is for you. Wickham Skinner masterfully illustrates the connection between strategic manufacturing and overarching business goals. It's a deep dive that could redefine how you view the production floor's impact on the competitive landscape, especially insightful for those who thrive on corporate strategy insights.
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

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If you're feeling the pressure to keep your business or career on the cutting edge, "Leading the Revolution" could be your guidebook. Gary Hamel doesn't just talk theory; he provides a concrete action plan to stay ahead in a world where industry norms are constantly being upended. It's not just about surviving; it's about being a trailblazer in your field, which makes this book especially relevant in our fast-paced, ever-changing economy.
Creating the Service Culture: Strategies for Canadian Business - Thryft
Stanley A. Brown | Prentice-hall

Creating the Service Culture: Strategies for Canadian Business

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Goodreads rating: 0.0

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This book is a must-read for business owners and managers looking to provide excellent customer service that lasts. It provides strategies specifically tailored for Canadian businesses, offering valuable insights and practical solutions for fostering a positive service culture. Users can expect to walk away with a clear understanding of how to improve their company's service culture and create a lasting impact on customers.
Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma | Cengage Learning

Operations and Supply Chain Management : World Class Theory and Practice

Regular price RM112.00 MYR RM19.00 MYR 83% off

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Goodreads rating: 4.0

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This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.
Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore  | Wiley

Intellectual Capital in Enterprise Success : Strategy Revisited

Regular price RM41.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.0

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Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.
Quality Or Else: The Revolution In World Business

RM41.00 MYR

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If you've ever been curious about how quality could completely transform a business's operations, "Quality or Else" lays out a foundational perspective. Demystifying the principles of Total Quality that drove Japan's post-war industrial success, it offers a compelling narrative on improving systems and processes that could enlighten anyone interested in organizational excellence or lean management.
Introduction to Managerial Accounting 8th Edition - Thryft

RM45.00 MYR

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If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Winning in Asia: Strategies for Competing in the New Millennium

RM67.00 MYR

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As Asia's economic terrain shifts, understanding how to adapt is crucial for any business-minded individual or company aiming to thrive. "Winning in Asia" distills the complex changes into actionable strategies, with Peter J. Williamson's expertise offering a roadmap for not just surviving but excelling in this dynamic market. Whether you're part of an Asian company or an international player, this book could be your guide to redefining success in the Asian century.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

Regular price RM108.00 MYR RM64.00 MYR 41% off

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Aircraft Finance: Strategies for Managing Capital Costs in a Turbulent Industry

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If you’re dealing with the complexities of managing finances in the high-stakes world of aviation, 'Aircraft Finance' could be an invaluable resource. Bijan Vasigh lays down a meticulous methodology for asset valuation and ROI analysis tailored for the industry's turbulence. It promises practical insights for professionals looking to refine their approach to the financial dimensions of airlines and aircraft management. This book is a comprehensive toolkit for anyone aspiring to master aircraft finance.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
Flexible Product Development: Building Agility for Changing Markets

RM52.00 MYR

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If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

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This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
A World Without Walls: Freedom, Development, Free Trade and Global Governance

RM67.00 MYR

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"A World Without Walls" is a fascinating memoir for anyone interested in the intersections of politics, global trade, and personal growth. It's not just a story of political advancement but a firsthand account of behind-the-scenes actions in world governance. Moreover, for readers who appreciate a deeper understanding of globalization and its defenders, Mike Moore provides a persuasive argument on the virtues of free trade that's anchored in his extraordinary life experiences.
Triad Power: The Coming Shape of Global Competition
Kenichi Ohmae | Free Press

Triad Power: The Coming Shape of Global Competition

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Goodreads rating: 4.43

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As you navigate the business world, it's clear that understanding global market dynamics is crucial. "Triad Power" is not simply a manual; it's a strategic guide that distills the complexities of international competition into actionable wisdom. If you're an executive or entrepreneur looking to gain an edge in the ever-evolving marketplace, Kenichi Ohmae's insights could be the key to unlocking new strategies for becoming an international insider.
$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow - Thryft

RM15.00 MYR

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This book is an invaluable guide for entrepreneurs and small business owners who dream of rapid growth. With firsthand insights from a world-class business advisor, Raymond Huan, readers can uncover the common traits and fundamental principles that drive businesses to go from $20K to $2 million in just 2 years. Discover the hidden secrets and strategies that continue to propel these businesses forward, even during challenging economic times. It's time to unlock the keys to exponential growth and take your business to the next level.
Success in Investment - Thryft
Stephanie Curry | John Murray

Success in Investment

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Goodreads rating: 0.0

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This book is perfect for anyone looking to invest and gain control over their finances. It discusses the essentials of investment, how to choose the right stocks, and how to invest in property or the stock market. The unique feature of this book lies in its simplicity, as concepts are explained in easily understandable terms without using technical jargon. Overall, readers can gain a realistic insight into the dos and don'ts of investment, and how to ultimately achieve financial success.
Strategic Cash Flow Management - Finance 05.08 - Thryft

Strategic Cash Flow Management - Finance 05.08

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Strategic Cash Flow Management is a must-read for entrepreneurs and small business owners who want to take control of their finances. The book provides practical insights into cash flow management and offers real-life examples of successful businesses. With a focus on efficiency and investment returns, readers will learn how to develop a strong understanding of cash flow analysis and apply it to their own business. The glossary of key concepts and comprehensive resources guide are additional benefits for those looking to expand their financial literacy. Overall, this book presents a valuable toolkit for anyone striving to achieve financial success in business.
The Marketing of Nations
Suvit Maesincee, Somkid Jatusripitak, Philip Kotler  | Free Press

The Marketing of Nations

Regular price RM41.00 MYR RM34.00 MYR 17% off

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Goodreads rating: 3.6

Regular price RM41.00 MYR RM34.00 MYR 17% off

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If you're intrigued by the intersection of economics and strategic planning, "The Marketing of Nations" could provide you with a fascinating perspective. By marrying industry behaviors with public policy, Kotler offers a layered approach to national economic development. Through diverse case studies, from Japan to Latin America, you'll uncover insights into the complex interplay of economic, political, and cultural factors that shape a nation's prosperity. This book could be especially invigorating if you enjoy understanding the mechanics behind economic growth in a global context.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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Goodreads rating: 3.0

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77% off est. retail
If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

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If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.