Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Six Sigma Way
PANDE | Mcgraw Hill Education (india) Private Limited

The Six Sigma Way

RM45.00 MYR

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Goodreads rating: 3.0

RM45.00 MYR

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The Six Sigma Way provides a detailed roadmap for implementing effective quality management, as demonstrated by major industry players such as GE and Motorola. The book is highly informative and offers practical approaches for achieving productivity improvements, cost reduction, and more - making it an ideal read for anyone looking to achieve similar results in their own organization.
The Asian Advantage
George S. Yip | Basic Books

The Asian Advantage

RM82.00 MYR

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Goodreads rating: 3.5

RM82.00 MYR

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58% off est. retail
If you're intrigued by how cultural values shape success, "The Asian Advantage" might resonate with you. It delves into the societal and familial influences that have arguably propelled Asian-Americans in various fields. This book could spark thought-provoking conversations on privilege, work ethic, and the complex layers of identity.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

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Goodreads rating: 3.59

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This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

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Goodreads rating: 3.69

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Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

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Goodreads rating: 2.77

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As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Triad Power: The Coming Shape of Global Competition
Kenichi Ohmae | Free Press

Triad Power: The Coming Shape of Global Competition

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Goodreads rating: 4.43

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As you navigate the business world, it's clear that understanding global market dynamics is crucial. "Triad Power" is not simply a manual; it's a strategic guide that distills the complexities of international competition into actionable wisdom. If you're an executive or entrepreneur looking to gain an edge in the ever-evolving marketplace, Kenichi Ohmae's insights could be the key to unlocking new strategies for becoming an international insider.
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer - Thryft
Thomas G. Gunn | Ballinger Pub. Co

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer

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Goodreads rating: 2.0

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This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
Services Marketing - Thryft
Helen Woodruffe | Trans-atlantic Publications

Services Marketing

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If you're looking to deepen your understanding of services marketing from both a strategic and a practical standpoint, this book is a goldmine. It doesn't just cover the basics; it delves into specific issues like service quality and relationship marketing, offering valuable insights that are directly applicable to real-world scenarios. Whether you're a student or a seasoned professional in the field, the blend of theory and hands-on advice will strengthen your marketing acumen.
Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order

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If you're navigating the business world, "Big Dragon" offers a crucial periscope into the future where China's influence is undeniable. With seasoned perspectives from authors like Burstein and de Keijzer, the book avoids the hype and fear often associated with China's rise. Instead, it provides a well-rounded, realistic view that can guide your strategic planning, especially as the global order shifts. It's a read that feels as relevant today as it was at the time of its publication, considering how China continues to shape the world's economic and political landscape.
Accounting : An Introduction - Thryft
Peter Atrill | Pearson

Accounting : An Introduction

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Goodreads rating: 3.18

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This book is highly recommended for students who are looking for an easy to understand and practical guide to accounting. It covers both financial accounting and management accounting concepts, and emphasizes practical applications and interpretation of accounting information that are useful in real-world decision making. The revised edition also provides updated and relevant information that is needed in today's dynamic business environment.
The Seamless Enterprise - Thryft
Dan Dimancescu | Harpercollins

The Seamless Enterprise

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This book is a must-read for any organization seeking to improve its performance. The author, Dan Dimancescu, provides a comprehensive look into the world of cross-functional management, a concept that is still foreign to many American businesses. Dimancescu uses case studies to illustrate the effectiveness of cross-functional management and outlines six steps organizations can follow to achieve success. His emphasis on process and the importance of collective genius are what sets this book apart. If you are looking to improve your organization's performance in a holistic way, then The Seamless Enterprise is the book for you.
E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers - Thryft

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This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.
Global Guide to Investing - Thryft
James Morton | Ft Pr

Global Guide to Investing

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Recommendation: This book provides a great global overview of investing, covering multiple industries and countries. It is an excellent resource for anyone looking to expand their investment knowledge and portfolio. The book is authored by well-renowned experts, making it a reliable source of information and guidance.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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Goodreads rating: 3.25

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Portfolio Theory and Investment Management
Richard Dobbins

Portfolio Theory and Investment Management

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Goodreads rating: 3.5

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If you're dipping your toes into the investment world or are looking for a more structured understanding of financial markets, "Portfolio Theory and Investment Management" could provide you with a solid academic foundation. This book, although technical, is a valuable resource for understanding the principles that underpin successful investment strategies and portfolio management.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
A Conceptual Approach to Management - Thryft
Lloyd R. Amey | Praeger

A Conceptual Approach to Management

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This book would be a good read for individuals looking to enhance their strategic thinking and management skills. It provides a conceptual approach to management that can help readers gain a competitive edge in their field. The book has occasional imperfections, but this does not detract from its valuable insights into effective management strategies.
The Role of Unions in the Twenty-First Century: A Report for the Fondazione Rodolfo Debenedetti

RM152.00 MYR

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If you're intrigued by the ever-shifting landscape of labor rights and economics, this report will offer you fresh insights into how unions adapt and influence work in our times. For anyone invested in understanding the power dynamics between workers, employers, and the market today, it's an illuminating read.
Altering Houses and Small Scale Residential Developments
Colin Bridger Dip Arch MSc MCIOB, Ann Bridger  | Routledge

Altering Houses and Small Scale Residential Developments

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Whether you're looking to update your family home or dive into a small property development, this book could be your go-to guide. It's detailed, yet accessible, providing practical advice and creative solutions for transforming spaces. Imagine having a blueprint for renovation success at your fingertips – this book can be just that.
In Search of Excellence: Lessons from America's Best-Run Companies

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As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

RM134.00 MYR

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Goodreads rating: 3.57

RM134.00 MYR

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If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
Tips & Tricks Foreclosures & Flips: From a Millionaire Real Estate Investor

RM45.00 MYR

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If you're eyeing the real estate market for opportunities, Aaron Bybee Adams shares his 15 years of experience to give you a leg up. His journey through thousands of property deals is distilled into practical advice, helping you navigate foreclosures, flips, and more with confidence. It's like having a mentor in your pocket, guiding you to make smarter investment choices.
Partners in Prosperity : Strategic Industries for the United States and Japan - Thryft
Julian Gresser | Mcgraw-hill Companies

Partners in Prosperity : Strategic Industries for the United States and Japan

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This book explores ways in which the United States and Japan can work together to create strategic industries for mutual economic benefit. The author presents a well-researched and insightful analysis of the potential areas for collaboration and provides practical recommendations on how the two nations can achieve long-term prosperity. If you are interested in learning about the complex relationship between these two economic powerhouses, this book is for you.
Asian Eclipse : Exposing the Dark Side of Business in Asia - Thryft
Michael Backman | Wiley

Asian Eclipse : Exposing the Dark Side of Business in Asia

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Goodreads rating: 3.89

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Asian Eclipse Exposing the Dark Side of Business in Asia Asia was a shining star in the world economy for most of the 1980s and 1990s. The secrets of its success were often a subject of intense debate. Plaudits cited Japanese economic power, Confucian work ethics, the freeing of China's markets, Eastern ingenuity and the powerful overseas Chinese guanxi networks. Critics were dismissed as ignorant of Asian values. But behind the facade lay a darker, more sinister truth. In this remarkable account, leading analyst Michael Backman tears away the myths of Asian business and reveals the dark side of the Asian success story. From endemic corruption to rampant cronyism, Asian Eclipse is a tale of capitalism gone sour, it names the perpetrators and offers timely advice on what is really needed for Asia to clean up its act. It will remain an indispensable guide to the complexities of corporate Asia for years to come. Highlights * China - rising star or black hole?* Japan - high-level corruption, organized crime and poor corporate governance* Indonesia - the ultimate victim of Soeharto's rampant cronyism* Donorgate - President Clinton's campaign funds and the Asian connections* Corporate Asia - What really happens to shareholders' money"Mr Backman's great achievement is to answer the really important questions about why the Asian crisis erupted. This book uncovers a great deal which Asian companies and governments would like to remain under wraps." Steve Vines The Independent's correspondent in Hong Kong Author of Hong China's New Colony "A gold mine of facts.it should be required reading for every foreign banker and fund manager arriving in Southeast Asia." Philip Bowring Columnist, International Herald Tribune
Imperfect Competition, Differential Information, and Microfoundations of Macroeconomics

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If you're intrigued by the interplay between individual firms' decisions and larger economic phenomena, "Imperfect Competition, Differential Information, and Microfoundations of Macroeconomics" could be a revealing read. Nishimura's exploration into how imperfect information affects market dynamics and microeconomic underpinnings of macroeconomic theory could deepen your understanding of the complexities within economic systems. This is particularly suitable if you're someone who appreciates rigorous analysis and an approach that bridges two critical domains of economic theory.
The Japanese Century:Challenge & Response - Thryft
C. Tait Ratcliffe, Thomas R. Zengage  | Addison-wesley Longman Ltd

The Japanese Century:Challenge & Response

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Goodreads rating: 4.0

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This book could be good for those interested in understanding Japan's economic dominance in the global market. The authors, Thomas Zengage and T.R. Ratcliffe, provide insightful and bold predictions about Japan's future in the business world. The book is written in a simple manner, making it easy to understand and perfect for a long weekend at the beach.
Financial Management & Policy, 12/E - Thryft
VAN HORNE | Pearson Education

Financial Management & Policy, 12/E

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This book provides a comprehensive guide to financial concepts, policies, and strategies. It is a great read for anyone looking to understand the basics of financial management and how they apply to both businesses and personal finance. The book is easy to follow, with practical examples and exercises to reinforce your learning.
Marketing Management
Philip Kotler | Pearson Education (us)

Marketing Management

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Goodreads rating: 4.06

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This book is a must-read for anyone looking to understand the complexities of marketing in a global context. It offers practical insights on market planning and emphasizes the importance of customer-driven action. With the inclusion of new perspectives and technologies, Marketing Management provides a comprehensive guide for creating successful marketing strategies.
Growth IQ: Master the 10 Paths to Grow Your Business
Tiffani Bova | Pan

Growth IQ: Master the 10 Paths to Grow Your Business

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Goodreads rating: 4.07

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If you're feeling stuck or uncertain about how to push your business forward, "Growth IQ" might just be the roadmap you need. Tiffani Bova presents a practical framework tailored for today's fast-paced, personalized world. The case studies of companies like GE, John Deere, and Marvel offer a real-world peek into successful growth strategies, and could inspire you to craft a winning approach for your own venture.
Building Lean Supply Chains with the Theory of Constraints - Thryft
Mandyam M. Srinivasan | Mcgraw Hill

Building Lean Supply Chains with the Theory of Constraints

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Goodreads rating: 3.9

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"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft
Geoffrey A. Moore | Capstone Ltd

Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet

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Goodreads rating: 3.69

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This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
Workouts and Turnarounds II: Global Restructuring Strategies for the Next Century: Insights from the Leading Authorities in the Field - Thryft

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If you're navigating the choppy waters of corporate restructuring, this book could be your compass. It is penned by one of the leading authorities in the field, offering practical, battle-tested strategies for revitalizing troubled companies. As you dive into the insights of various industry experts, you'll gain the foresight needed to steer your company towards calmer seas. Whether you're a CEO or a stakeholder in a distressed firm, the detailed coverage and real-world case studies in this guide could make a critical difference in your decision-making process.
Mastering the Merger: Four Critical Decisions That Make or Break the Deal
David Harding, Sam Rovit  | Harvard Business Review Press

Mastering the Merger: Four Critical Decisions That Make or Break the Deal

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Goodreads rating: 3.67

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If you're in the thick of negotiating a merger or acquisition, "Mastering the Merger" might be your perfect companion. Harding and Rovit condense decades of experience into actionable insights. They present a sharply focused, strategic approach to M&A that can help you avoid common pitfalls. It's like having a wise mentor guide you through the complex dance of corporate courtship, ensuring you’re as prepared as you can be when stakes are high.
What's Next: Exploring the New Terrain for Business

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"What's Next" offers a smorgasbord of visionary perspectives, ideal for anyone intrigued by the forces molding our business future. Think of it as conversing with fifty great minds over coffee, getting a multi-angled snapshot of what's to come. Whether you're an entrepreneur, a student of trends, or someone poised to pivot with the times, this compilation of interviews will provide you with a well-rounded guide to navigating the uncertainties ahead.
Contaminated Land: The Practice and Economics of Redevelopment
Paul M. Syms | Blackwell Science Inc

Contaminated Land: The Practice and Economics of Redevelopment

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This book provides a thorough examination of the complex technical and economic issues associated with redeveloping contaminated land. With detailed case studies and a risk assessment approach to valuation, it is recommended for anyone interested in the intersection of construction, environment, and finance.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

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Goodreads rating: 3.5

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If you're interested in international business or economic strategies, "The China Strategy" could broaden your horizon. As China's economy continues to influence the global market, understanding its unique business environment becomes vital. Edward Tse's insights might equip you with knowledge on how to synergize with or compete in this dynamic powerhouse of growth.
Strategic Cash Flow Management - Finance 05.08 - Thryft

Strategic Cash Flow Management - Finance 05.08

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Strategic Cash Flow Management is a must-read for entrepreneurs and small business owners who want to take control of their finances. The book provides practical insights into cash flow management and offers real-life examples of successful businesses. With a focus on efficiency and investment returns, readers will learn how to develop a strong understanding of cash flow analysis and apply it to their own business. The glossary of key concepts and comprehensive resources guide are additional benefits for those looking to expand their financial literacy. Overall, this book presents a valuable toolkit for anyone striving to achieve financial success in business.
The Marketing of Nations
Suvit Maesincee, Somkid Jatusripitak, Philip Kotler  | Free Press

The Marketing of Nations

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Goodreads rating: 3.6

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If you're intrigued by the intersection of economics and strategic planning, "The Marketing of Nations" could provide you with a fascinating perspective. By marrying industry behaviors with public policy, Kotler offers a layered approach to national economic development. Through diverse case studies, from Japan to Latin America, you'll uncover insights into the complex interplay of economic, political, and cultural factors that shape a nation's prosperity. This book could be especially invigorating if you enjoy understanding the mechanics behind economic growth in a global context.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

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If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century - Thryft
Anand Sharma | Managing Times Press

The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century

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Goodreads rating: 3.67

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The Antidote is a must-read for any business owner struggling to keep up with the rapidly changing landscape of the 21st century. The book provides practical strategies and insights on how to transform your company to be more agile, innovative, and growth-oriented. One of the most unique features of the book is its emphasis on the need for a paradigm shift in management thinking to successfully navigate these extreme challenges.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

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Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
Exploring Corporate Strategy - Thryft
Gerry Johnson, Kevan Scholes  | Pearson College Div

Exploring Corporate Strategy

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Goodreads rating: 3.94

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This book provides a comprehensive guide on corporate strategy, covering concepts, analytical methods and implementation processes. The authors' in-depth knowledge and practical approach make it a must-read for anyone seeking success in today's corporate world.
Country, Sector, and Company Factors in Global Equity Portfolios - Thryft

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If you're delving into international investment or tasked with managing diverse portfolios, 'Country, Sector, and Company Factors in Global Equity Portfolios' is an essential tool for your shelf. The combination of Hopkins and Miller's expertise offers a comprehensive guide that clarifies how to analyze and interpret the complexities of global markets. It's a blend of theory and practical application that you'll find yourself referring back to.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Economics
John Sloman | Financial Times/ Prentice Hall

Economics

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Goodreads rating: 3.96

Regular price RM89.00 MYR RM30.00 MYR 66% off

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87% off est. retail
Sloman's Economics has an exciting and relevant approach to an otherwise dull and intimidating subject. The book offers a straightforward writing style with numerous real-world examples to help students understand economics theory, which makes it an ideal choice for those who find the subject difficult to comprehend. Whether you are a student or someone interested in economics, this book provides a comprehensive and engaging introduction to the subject that will keep you hooked till the very end.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

Regular price RM33.00 MYR RM15.00 MYR 55% off

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80% off est. retail
This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Management and Cost Accounting - Thryft
Colin Drury | Cengage Learning Emea

Management and Cost Accounting

RM48.00 MYR

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Goodreads rating: 4.01

RM48.00 MYR

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If you are a student grappling with accounting principles and looking for a companion to solidify your understanding and problem-solving skills, this manual is tailored just for you. Colin Drury's "Management and Cost Accounting" is renowned for breaking down complex concepts into manageable segments. The additional question and answer material in this edition is a substantial boon for reinforcing what you learn chapter by chapter.
International Human Resource Management - Thryft

RM56.00 MYR

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If you're navigating the complex terrain of managing a global workforce or studying international business, 'International Human Resource Management' could be your compass. It's thorough and expertly researched, shedding light on how various countries approach HR. Understanding expatriate management and global employment practices will not only enhance your strategic toolkit but also provide a broader perspective on emerging IHRM trends, giving you an edge in today's interconnected business world.
Market-Based Management - Thryft
Roger J. Best | Roger Best

Market-Based Management

RM48.00 MYR

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Goodreads rating: 3.72

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If the intersection of marketing and profitability fascinates you, "Market-Based Management" is a book you shouldn't miss. Roger Best delves into how a strategic marketing approach directly influences a company's financial success. The book is a blend of theory and practical analytics, crucial for anyone in marketing or business leadership aiming to make data-driven decisions that bolster the bottom line. It's a powerful tool for understanding how to translate marketing strategies into tangible results.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.