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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Corporate Social Performance: A Stakeholder Approach - Thryft
Stuart Cooper | Routledge

Corporate Social Performance: A Stakeholder Approach

RM116.00 MYR RM34.00 MYR 71% off

Goodreads rating: 4.0

RM116.00 MYR RM34.00 MYR 71% off

96% off est. retail
This book could be a good read for business owners and leaders who are interested in incorporating corporate social responsibility into their company's operations. The book offers a stakeholder framework for measuring corporate social performance, with detailed case studies that help readers understand the importance of this aspect of business. It also provides an analysis of social accounting standards and stresses the value of different stakeholder measures, making it an extremely useful guide for those looking to implement changes within their business. By focusing on the importance of recognizing and reacting to global forces, readers will surely appreciate the forward-thinking approach to corporate social responsibility.
Banking on Small Business: Microfinance in Contemporary Russia
Gail Buyske | Cornell University Press

Banking on Small Business: Microfinance in Contemporary Russia

RM149.00 MYR

Goodreads rating: 3.0

RM149.00 MYR

55% off est. retail
If you have an interest in both emerging markets and the potent tool of microfinance, "Banking on Small Business" is a revealing read. It skillfully intertwines the trajectory of Russian entrepreneurship with the mechanics and expansion of microfinance in a transforming economy. For students of economic development or advocates of grassroots financial empowerment, Gail Buyske offers a unique and informative perspective on the subject.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

RM71.00 MYR

Goodreads rating: 3.62

RM71.00 MYR

58% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

RM41.00 MYR RM37.00 MYR 10% off

Goodreads rating: 3.25

RM41.00 MYR RM37.00 MYR 10% off

88% off est. retail
If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Making Sense of the Economy - Thryft
Roger Martin-Fagg | Cengage Learning Emea

Making Sense of the Economy

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 0.0

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
This book is great for managers and business professionals who are interested in understanding economic concepts that affect their company's performance. It provides succinct explanations on macroeconomics, monetary policy, interest rates, and business cycle stages. The author also includes a D.I.Y economic forecasting section to help readers apply the concepts to their own business. Overall, this book is a valuable resource for anyone who wants to make sense of the economy in a practical way.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

RM49.00 MYR RM15.00 MYR 69% off

Goodreads rating: 0.0

RM49.00 MYR RM15.00 MYR 69% off

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
George Parker, William H. Beaver  | Mcgraw-hill College

Risk Management Problems & Solutions

RM60.00 MYR

Goodreads rating: 0.0

RM60.00 MYR

If you're delving into the financial world, understanding the intricacies of risk is crucial. This collection of essays from esteemed authors Beaver and Parker offers a deep dive into the various facets of risk management. It's a treasure trove of insights that can equip you with the knowledge to make well-informed decisions in an unpredictable financial landscape.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

RM93.00 MYR RM30.00 MYR 68% off

Goodreads rating: 3.81

RM93.00 MYR RM30.00 MYR 68% off

81% off est. retail
Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
James M. Popkin, Partha Iyengar  | Harvard Business Review Press

IT and the East: How China and India Are Altering the Future of Technology and Innovation

RM97.00 MYR

Goodreads rating: 2.56

RM97.00 MYR

If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Exploring Corporate Strategy: Text and Cases
Gerry Johnson, Kevan Scholes  | Pearson College Div

Exploring Corporate Strategy: Text and Cases

RM60.00 MYR

Goodreads rating: 3.94

RM60.00 MYR

88% off est. retail
If you're diving into the world of corporate strategy, this book is a valuable companion. It's praised for its comprehensive approach to not just the theories but also the practical aspects of strategy formulation and implementation. The real-world case studies make the concepts accessible, turning complex ideas into actionable knowledge, which is why it's a favorite among academics and practitioners alike.
Big in Asia: 30 Strategies for Business Success
Michael Backman, C. Butler  | Palgrave Macmillan

Big in Asia: 30 Strategies for Business Success

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

85% off est. retail
If you're eyeing Asia for business expansion or trying to understand the nuances of its market, 'Big in Asia' can be your playbook. Michael Backman and Charlotte Butler have distilled complex dynamics into actionable strategies that could help you sidestep pitfalls and capitalize on opportunities in this vibrant economic landscape. It's insightful for entrepreneurs and executives alike who aim to not just enter but thrive in the Asian markets.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.91

RM37.00 MYR RM19.00 MYR 49% off

81% off est. retail
If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
The Next Global Stage: Challenges and Opportunities in Our Borderless World - Thryft
Kenichi Ohmae | Wharton School Pub

The Next Global Stage: Challenges and Opportunities in Our Borderless World

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.57

RM41.00 MYR RM23.00 MYR 44% off

87% off est. retail
If the future of business fascinates you or if you're looking to understand how globalization shapes strategies on the global stage, Kenichi Ohmae's "The Next Global Stage" provides thought-provoking insights. Ohmae has a reputable foresight into economic trends, and he maps out the dynamics with a clarity that's invaluable for businesses and individuals aiming to prosper in the increasingly interconnected world. This is a guide from a seasoned strategist to help steer you successfully through the intricacies of a borderless economy.
The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses - Thryft
Charles C. Heckscher | Yale University Press

The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses

RM172.00 MYR RM49.00 MYR 72% off

Goodreads rating: 4.0

RM172.00 MYR RM49.00 MYR 72% off

87% off est. retail
If you're intrigued by the idea of collective brainpower fueling a company's growth, this book is your deep dive into effective team synergy. Heckscher's insights on transcending outdated bureaucratic methods will speak to you if you're aiming to drive your business forward in today's fast-paced, knowledge-driven economy. The real-life case studies make the theories tangible, showing exactly how successful collaboration looks in action and why it might be the competitive edge you've been looking for.
Personnel Economics for Managers
Lazear, Edward P. Lazear  | Wiley

Personnel Economics for Managers

RM86.00 MYR RM30.00 MYR 65% off

Goodreads rating: 3.6

RM86.00 MYR RM30.00 MYR 65% off

96% off est. retail
Personnel Economics for Managers is a go-to resource for managers who want to develop effective personnel management strategies based on sound economic principles. Lazear uses economics to provide insights into human resource management, exploring recruitment, downsizing, performance evaluations, and other topics in detail. He emphasizes that human resource systems function best as an entire structure, with no single department operating independently. For managers seeking a deeper understanding of how to build successful, economically-driven human resource systems, Personnel Economics for Managers is an invaluable guide.
Business Adventures: Twelve Classic Tales from the World of Wall Street
John Brooks | John Murray Learning

Business Adventures: Twelve Classic Tales from the World of Wall Street

RM37.00 MYR

Goodreads rating: 3.81

RM37.00 MYR

52% off est. retail
If you're intrigued by the intricacies of the corporate and financial worlds, "Business Adventures" might just become your next favorite read. Brooks offers a front-row view of some of Wall Street's most momentous events, which isn't just informative but also surprisingly engaging. It's like having an elegant dinner conversation with a savvy insider who knows all the juicy details about America's business giants.
The Corporate Warriors
Douglas K. Ramsey | Grafton Books

The Corporate Warriors

RM41.00 MYR

Goodreads rating: 3.75

RM41.00 MYR

If you're intrigued by the blend of business and battlefield strategy, "The Corporate Warriors" offers a fascinating dive into the world of modern mercenaries. It uncovers the thin line between legitimate corporate force and outlaw rebellion and could be quite eye-opening if you have an interest in military history or international affairs.
Jack A Ward - Thryft
Jack A. Ward | West Pub. Co

Jack A Ward

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 0.0

RM23.00 MYR RM15.00 MYR 35% off

Jack A. Ward's textbook is an excellent resource for law students who are looking for a clear understanding of the basics. The book effectively conveys essential information that is easy to comprehend and apply. With its well-organized structure and comprehensive content, students will find this textbook to be an invaluable tool in their studies."
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 4.0

RM45.00 MYR RM15.00 MYR 67% off

This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Milind M. Lele | Crown Business

Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

RM97.00 MYR RM41.00 MYR 58% off

Goodreads rating: 4.13

RM97.00 MYR RM41.00 MYR 58% off

69% off est. retail
If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Achieve Total Quality
David Hutchins | Prentice Hall

Achieve Total Quality

RM45.00 MYR

Goodreads rating: 0.0

RM45.00 MYR

If you're seeking to elevate your company's performance across various departments, "Achieve Total Quality" holds the blueprint. By digesting Hutchins' wisdom, you could inject a competitive edge to every corner of your business from management to customer service. The real-world examples serve as valuable case studies, reinforcing that a dedication to quality isn't just theory, but a practical pathway to success.
What Works: Success in Stressful Times
Hamish McRae | Harperpress

What Works: Success in Stressful Times

RM45.00 MYR

Goodreads rating: 3.22

RM45.00 MYR

"What Works" could be just the read if you're intrigued by the mechanics of success in various sectors. Hamish McRae delves into the differences between thriving and floundering projects, communities, and companies, offering you a blend of narrative and research that illuminates what actually leads to tangible results. It's a book that sheds light on effective strategies and practices, making it particularly beneficial if you're looking to understand the ingredients of success or find inspiration for your own ventures.
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

RM45.00 MYR

Goodreads rating: 3.48

RM45.00 MYR

88% off est. retail
If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
David White, Steve Coley, Mehrdad Baghai  | Basic Books

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.87

RM34.00 MYR RM30.00 MYR 12% off

If you're seeking ways to invigorate your business with long-term, profitable expansion, "The Alchemy of Growth" might just be the catalyst you're looking for. Its unique approach to managing multiple business horizons simultaneously provides a robust framework to not just grow, but to thrive in an ever-changing landscape. Ideal for forward-thinking managers, this book will become your guide to strategic decision-making and investing in your company's future.
International Marketing : An SME Perspective - Thryft
Linden Brown, Richard Fletcher, Sean De Burca  | Pearson College Div

International Marketing : An SME Perspective

RM116.00 MYR RM19.00 MYR 84% off

Goodreads rating: 4.0

RM116.00 MYR RM19.00 MYR 84% off

97% off est. retail
This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.
Achieving the Asean Economic Community 2015: Challenges for Member Countries and Businesses
Sanchita Basu Das | Iseas-yusof Ishak Institute

Achieving the Asean Economic Community 2015: Challenges for Member Countries and Businesses

RM116.00 MYR

Goodreads rating: 3.67

RM116.00 MYR

If you're interested in Southeast Asian economics or working in a sector influenced by regional cooperatives, this is for you. It's a comprehensive look at the aspirations and challenges faced by ASEAN member countries as they strive for economic unity. You'll find that it's not only informative but also critical for understanding the region's future business landscape.
Fiasco: Blood in the Water on Wall Street - Thryft
Frank Partnoy | Profile Books Ltd

Fiasco: Blood in the Water on Wall Street

RM147.00 MYR RM37.00 MYR 75% off

Goodreads rating: 3.92

RM147.00 MYR RM37.00 MYR 75% off

Imagine diving into the chaotic heart of the '90s financial scene. "Fiasco: Blood In the Water on Wall Street" offers that adrenaline rush via Frank Partnoy's first-hand account. You'll practically feel the tension and frenzy of an era where the complexity of securities bewilder even their creators. It's a must-read if you're fascinated by the intricate, often murky world of high finance and want a genuine peek behind the curtain.
The Ten-Day MBA
Steven Silbiger | Harper Business

The Ten-Day MBA

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.72

RM34.00 MYR RM30.00 MYR 12% off

If you're looking to brush up on business essentials without spending thousands on an MBA, Silbiger's book can be a game-changer. It's like a crash course in business acumen from top MBA programs. Imagine impressing at your next meeting with a grasp on concepts that could elevate your career. This book might just be the next best step for your professional playbook.
Bankers' Lending Techniques
Nick Rouse | Global Professional Publishing

Bankers' Lending Techniques

RM149.00 MYR

Goodreads rating: 3.67

RM149.00 MYR

Whether you're a banking professional looking to sharpen your lending skills or a newcomer eager to understand the ins and outs of the industry, "Bankers' Lending Techniques" presents a comprehensive resource. With its global perspective and updates on technology, legal frameworks, and risk assessment, it's a valuable desk reference that puts key banking concepts at your fingertips, marrying theory with the practical insights needed in today's banking world.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.78

RM26.00 MYR RM15.00 MYR 42% off

86% off est. retail
The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
The Art of the Long View
Peter Schwartz | Wiley

The Art of the Long View

RM49.00 MYR

Goodreads rating: 3.8

RM49.00 MYR

If you're someone who likes to be prepared for the ups and downs of the future, "The Art of the Long View" might be just up your alley. Peter Schwartz's methods will invigorate your strategic thinking, allowing you to imagine multiple futures and prepare for them effectively. It's an engaging read that could change how you approach planning in uncertain times.
Beyond the Zulu Principle: Extraordinary Profits from Growth Shares
Jim Slater | Orion Pub Co

Beyond the Zulu Principle: Extraordinary Profits from Growth Shares

RM149.00 MYR

Goodreads rating: 4.13

RM149.00 MYR

If you're keen on amplifying your investment portfolio, "Beyond the Zulu Principle" might pique your interest. Jim Slater provides a clear methodology for picking growth shares, a strategy that departs from the traditional value investing. It's a book that could help transform your approach to stock market investing, potentially leading to higher-than-average profits if you're looking to go beyond conventional investment wisdom.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

RM34.00 MYR RM23.00 MYR 32% off

Goodreads rating: 4.03

RM34.00 MYR RM23.00 MYR 32% off

88% off est. retail
If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Quantitative Analysis Management - Thryft
Ralph M. Stair, Michael E. Hanna, Barry Render  | Pearson Education Limited

Quantitative Analysis Management

RM71.00 MYR RM23.00 MYR 68% off

Goodreads rating: 3.74

RM71.00 MYR RM23.00 MYR 68% off

Recommendation: This book is perfect for managers who want to improve their decision-making with the help of quantitative analysis. The author provides a step-by-step guide to understanding and implementing the process, and the book is full of real-world examples to illustrate its effectiveness. Overall, a great read for anyone interested in using data to drive better business decisions.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft
Fred D. Arditti | Harvard Business Review Press

Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities

RM149.00 MYR RM37.00 MYR 75% off

Goodreads rating: 3.5

RM149.00 MYR RM37.00 MYR 75% off

88% off est. retail
If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

RM71.00 MYR RM15.00 MYR 79% off

Goodreads rating: 4.0

RM71.00 MYR RM15.00 MYR 79% off

95% off est. retail
This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Key Management Models - The Management Tools And Practices That Will Improve Your Business - Thryft
Steven Ten Have | Ft Press

Key Management Models - The Management Tools And Practices That Will Improve Your Business

RM30.00 MYR RM23.00 MYR 23% off

Goodreads rating: 3.5

RM30.00 MYR RM23.00 MYR 23% off

87% off est. retail
If you're someone intrigued by streamlined business approaches and looking for insights into well-established management methodologies, "Key Management Models" is likely to become your go-to guide. This book condenses complex theories into accessible concepts, perfect for quick referencing or gaining a broad introduction to the best practices in modern management. With its clear explanations and practical usage guidance, it's an essential tool on your desk whether you're a seasoned manager or an aspiring business professional.
International Human Resource Management - Thryft
Ashly Pinnington, Anne-Wil Harzing  | Sage Publications Ltd

International Human Resource Management

RM56.00 MYR

Goodreads rating: 3.78

RM56.00 MYR

88% off est. retail
If you're navigating the complex terrain of managing a global workforce or studying international business, 'International Human Resource Management' could be your compass. It's thorough and expertly researched, shedding light on how various countries approach HR. Understanding expatriate management and global employment practices will not only enhance your strategic toolkit but also provide a broader perspective on emerging IHRM trends, giving you an edge in today's interconnected business world.
Marketing
Carl D. McDaniel | Longman

Marketing

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.5

RM41.00 MYR RM23.00 MYR 44% off

83% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Growth IQ: Master the 10 Paths to Grow Your Business
Tiffani Bova | Pan

Growth IQ: Master the 10 Paths to Grow Your Business

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 4.07

RM37.00 MYR RM26.00 MYR 30% off

54% off est. retail
If you're feeling stuck or uncertain about how to push your business forward, "Growth IQ" might just be the roadmap you need. Tiffani Bova presents a practical framework tailored for today's fast-paced, personalized world. The case studies of companies like GE, John Deere, and Marvel offer a real-world peek into successful growth strategies, and could inspire you to craft a winning approach for your own venture.
Auditing, Integrated Concepts And Procedures - Thryft
Donald H. Taylor | John Wiley & Sons

Auditing, Integrated Concepts And Procedures

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.0

RM30.00 MYR RM15.00 MYR 50% off

This book is a must-read for accounting professionals who want to have a comprehensive understanding of the audit concepts and procedures. The authors have years of experience in the industry and provide easy-to-follow guidance for a successful audit. The book explains complex audit concepts and procedures in simple language, making it an excellent resource for both beginners and the experienced.
Fundamentals of Financial Management - Thryft

Fundamentals of Financial Management

RM49.00 MYR RM15.00 MYR 69% off

RM49.00 MYR RM15.00 MYR 69% off

If you're diving into the world of financial management, Van Horne's book is a rich resource. It's designed not just to inform but to challenge and build your understanding with self-correcting problems and comprehensive questions. Engaging with this guide can elevate your financial acumen, whether you’re a student or a budding corporate mogul. The blend of theory and practice makes it a suitable companion for solidifying your knowledge base.
Investments - Thryft
Zvi Bodie; Alex Kane; Alan J. Marcus, Alex Kane, Alan J. Marcus  | Richard D Irwin

Investments

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.89

RM30.00 MYR RM15.00 MYR 50% off

"Investments" is a comprehensive guide to understanding investments. It covers all the major investment vehicles and helps readers identify their investment goals and tolerance for risk. The book emphasizes the importance of diversification and provides practical advice on building and managing an investment portfolio.
Asset Management in Theory and Practice
Duncan Hughes | Global Professional Publishing

Asset Management in Theory and Practice

RM64.00 MYR

Goodreads rating: 3.5

RM64.00 MYR

If you're delving into asset management or contemplating a career in finance, this book by Duncan Hughes would be a valuable resource. It's not just theoretical; it uses real examples from Hughes' extensive experience. So, while you're learning about diversification and risk management, you're also getting a peek into the realities of the industry. It's a solid, comprehensive intro without overwhelming you with jargon or unapplied concepts.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.79

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

RM71.00 MYR RM37.00 MYR 48% off

Goodreads rating: 4.22

RM71.00 MYR RM37.00 MYR 48% off

87% off est. retail
Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Civilised Market : Corporations, Conviction and the Real Business of Capitalism - Thryft
Ivan Alexander | Capstone

Civilised Market : Corporations, Conviction and the Real Business of Capitalism

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

93% off est. retail
The Civilised Market offers a nuanced exploration of corporate governance and its role in society. This book is highly recommended for readers who are interested in thoughtful analysis of how corporations can be managed in a principled way that prioritizes accountability, individualism, and democracy. Alexander's enjoyable and stimulating writing style makes this book an approachable read for anyone looking to engage with one of the most pressing topics of our time.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.