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Marketing Management : International Edition - Thryft
philip-kotler | Fisicalbook

Marketing Management : International Edition

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Goodreads rating: 4.05

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Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.
International Business - Thryft
Chow- Hou Wee Charles W L Hill | Mcgraw Hill Education

International Business

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Goodreads rating: 0.0

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If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Key Management Models - The Management Tools And Practices That Will Improve Your Business - Thryft
Steven Ten Have | Ft Press

Key Management Models - The Management Tools And Practices That Will Improve Your Business

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Goodreads rating: 3.5

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If you're someone intrigued by streamlined business approaches and looking for insights into well-established management methodologies, "Key Management Models" is likely to become your go-to guide. This book condenses complex theories into accessible concepts, perfect for quick referencing or gaining a broad introduction to the best practices in modern management. With its clear explanations and practical usage guidance, it's an essential tool on your desk whether you're a seasoned manager or an aspiring business professional.
Strategic Management - Text And Cases - Thryft

Strategic Management - Text And Cases

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This is a great book for business leaders who want to learn successful business strategies and how to implement them. The book is full of case studies that help readers understand real-life business scenarios. The authors use a comprehensive and practical approach.
Fortune Digest
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Clark Scott | Oxmoor House

Fortune Digest

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If you're looking to soak up knowledge from top business minds but have limited time, "Fortune Digest" is like a sampler platter for your entrepreneurial spirit. It distills the essence of must-read business classics, allowing you to grasp key principles and strategies without investing hours into each tome. Perfect for the busy go-getter eager to learn from the best.
Competing Against Time: How Time-Based Competition Is Reshaping Global Markets
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If you're intrigued by strategic innovation and want to understand how successful companies gain a competitive edge, "Competing Against Time" might be the ideal read for you. George Stalk and Thomas M. Hout break down the essence of time-based competition and how it’s incredibly relevant in a fast-paced business world. Delve into detailed case studies and discover strategies that could transform the way you think about productivity and efficiency in business.
Multiple Stream Of Income

Multiple Stream Of Income

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If you're feeling pinned down by a single income source, "Multiple Streams of Income" could be a breath of fresh air. Robert G. Allen offers a blueprint to diversifying your income, which could be pivotal if you're looking to build long-term financial security. The methods discussed are practical and varied, giving you a sense of control over your financial future, a must-read for aspiring entrepreneurs or anyone keen on personal finance.
Strategic Management and Business Policy
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If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

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Goodreads rating: 3.5

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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Goodreads rating: 3.36

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit - Thryft
Jerold Freier | Prentice Hall

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit

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Goodreads rating: 0.0

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This book is an in-depth guide to help individuals learn how to acquire companies successfully and operate a business profitably. Written by an experienced author, it covers everything you need to know about successful corporate acquisitions, including finance, tax implications, and legalities. If you are a business owner looking to grow through acquisitions, this book is a must-read.
Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada | Taylor And Francis

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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Goodreads rating: 0.0

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In stock: Very Good

If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.
You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling - Thryft
Charles Beelaerts | Wrightbooks

You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling

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Goodreads rating: 4.0

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In stock: Well Read

If you're interested in securing actual returns rather than just watching numbers fluctuate on a screen, this book is a valuable resource. It guides you through the psychological mazes and strategic nuances that define successful selling in the stock market. It doesn't just preach buying low and selling high; it equips you to recognize when it's truly the right time to let go of your shares for real-world profit. Now, that's insight you don't want to miss, especially in the unpredictable terrains of the Australian sharemarket.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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Profit Patterns is an ideal read for entrepreneurs, managers, and investors who want to keep up with the rapidly changing business world. Based on comprehensive research into over two hundred companies in forty industries, this book provides practical and strategic ideas, thirty patterns of moves and countermoves, as well as in-depth examples of how top-notch companies detected patterns in their industries and put them to work. It also has a workbook to help readers launch their own process of responding to change. Pick up Profit Patterns if you want to be ahead of the curve and avoid getting left behind.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History
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If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Confessions of a Microfinance Heretic: How Microlending Lost Its Way and Betrayed the Poor - Thryft
Hugh Sinclair | Berrett-koehler Publishers

Confessions of a Microfinance Heretic: How Microlending Lost Its Way and Betrayed the Poor

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Goodreads rating: 3.97

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If you've ever been curious about the true impact of microloans on poverty, Sinclair’s book will open your eyes to the industry's underbelly. His personal journey from believer to skeptic provides a unique perspective on the microfinance world, offering compelling insights into why this billion-dollar industry might actually be failing the very people it purports to help. It's not just an analysis; it's a personal narrative filled with real-world experiences that could change how you see financial aid to the poor.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

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Goodreads rating: 3.45

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In stock: Very Good

0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Leading the Revolution - Thryft
Gary Hamel | Harvard Business School Press

Leading the Revolution

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Goodreads rating: 3.82

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Recommendation: "Leading the Revolution" is a must-read for entrepreneurs and business leaders who aspire to drive innovation and change in their industries. Hamel's insights into the principles behind revolutionary transformation, and his use of real-life examples, make this book an essential guide to building activist-friendly businesses and driving change from within. This book is particularly recommended for those seeking to challenge the status quo and create a lasting impact in their field.
Dynamic Supply Chains: Delivering Value Through People
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John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

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Goodreads rating: 3.92

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

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Goodreads rating: 4.0

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e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Adrian J. Slywotzky | Wiley

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.6

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This book is recommended for entrepreneurs who want to understand the changing landscape of business and stay ahead of the competition. It presents 30 different profit patterns with real-life case studies and examples to help business owners analyze their own business model. The author's unique perspective and insights make this book a valuable addition to any business library.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

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Goodreads rating: 4.0

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Guide to Successful Business Partnerships, The - Thryft
Ian Brooks | Nahanni Publishing

Guide to Successful Business Partnerships, The

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If you're considering a joint venture or are about to enter into a business partnership, this book could be an invaluable guide for you. Ian Brooks offers insights into forming, maintaining, and even exiting partnerships successfully. It's like having a mentor walk you through the potential pitfalls and triumphs of collaborative business arrangements.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Confessions of a Stockbroker - Thryft
Andrew A. Lanyi | Prentice Hall Press

Confessions of a Stockbroker

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Goodreads rating: 3.42

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If you've ever wanted a peak behind the curtain of stock trading through the eyes of a seasoned pro, "Confessions of a Stockbroker" could be your ticket. Andrew Lanyi's distinctive experience and success come to life as he shares his methods for identifying companies on the cusp of significant growth. It's like having a mentor guide you through the complexities of investing, making this book valuable for anyone intrigued by the stock market's potential.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
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If your pulse quickens with the promise of marketing that resonates and connects deeply with your audience, Joe Pulizzi's "Epic Content Marketing" should be on your radar. Rather than bombarding customers with forgettable content, Pulizzi details a better path: crafting content so valuable and engaging that customers can't help but be drawn in. It's perfect for those seeking a transformation in their approach to marketing, loaded with actionable advice backed by compelling case studies. This book is like a GPS for navigating the content marketing landscape—and it's geared towards getting you results.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison-wesley

Multinational Business Finance

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Goodreads rating: 3.51

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Multinational Business Finance is an essential textbook for business managers who aspire to establish their businesses globally. This book covers various aspects of global finance and provides insights on financial management from a multinational perspective. It also includes case-studies that offer relevant examples to help readers develop a better understanding of global financial management.
The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009 - Thryft

The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009

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This book offers a deep dive into economic forecasting, drawing comparisons from the past to predict our future. If you're intrigued by the financial world and want to understand how to make the most of economic booms, this book is a must-read. With valuable insights and practical advice, it equips you with the essential tools to navigate the ever-changing financial landscape. Get ready to plan your investments and embrace entrepreneurial success!
Business Adventures: Twelve Classic Tales from the World of Wall Street
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In stock: Very Good

If you find yourself fascinated by what makes or breaks a corporation, "Business Adventures" offers thrilling insights into some of the most talked-about moments in corporate history. When giants like Ford and Xerox took actions that defined their future, John Brooks captured those turning points with a narrative flair that’s both educational and entertaining, as if history's financial rollercoaster has been distilled into a gripping collection of stories just for you.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Wikinomics: How Mass Collaboration Changes Everything
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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

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Goodreads rating: 3.64

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In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Boom Country?: The New Wave of Indian Enterprise
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Alan Rosling | Hachette India

Boom Country?: The New Wave of Indian Enterprise

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Goodreads rating: 3.96

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In stock: Well Read

If you're curious about the seismic shifts in India's economic landscape, "Boom Country?" is your front-row ticket to understanding the vibrant world of Indian start-ups, innovations, and the entrepreneurial spirit fueling this change. With Rosling's personal insight and a wealth of interviews with industry pioneers, this book offers a comprehensive look into what is stirring beneath the surface of one of the world's fastest-growing economies. Whether you're an aspiring entrepreneur or a seasoned investor, the stories within these pages are sure to inspire and inform.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

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Goodreads rating: 3.71

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate - Thryft
Ken Rosen | Wiley

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

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Goodreads rating: 3.57

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In stock: Very Good

Whether you're just beginning or seeking to refine your real estate investment strategies, Ken Rosen's 'Big Six Formula' breaks down complex principles into clear, actionable advice. It's like having a mentor in your pocket, illuminating the path to building genuine wealth through income properties. With his direct and approachable writing style, Rosen demystifies the investment process, helping you to overcome hesitation and make informed decisions aimed at long-term financial success.
Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich - Thryft
Bill Bodri | Createspace Independent Publishing Platform

Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich

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Goodreads rating: 5.0

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If you've been searching for real strategies that real people have used to build their fortunes, "Super Investing" might just redefine your approach to investing. Bill Bodri's book isn’t about fleeting trends; it's a collection of proven strategies that have stood the test of time and economic turmoil. By understanding and applying these methods, you could potentially see your investments grow significantly, laying the foundation for a comfortable and perhaps even an early retirement. It’s particularly valuable because it doesn't just focus on the good times but also prepares you for financial crises, offering a well-rounded guide to personal wealth management.
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim | Towers Club

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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Goodreads rating: 3.0

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In stock: Well Read

This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!
Marketing Management : International Edition - Thryft
philip-kotler | Fisicalbook

Marketing Management : International Edition

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Goodreads rating: 4.05

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This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption
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If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft

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The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard | Free Press

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

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Goodreads rating: 3.0

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.
Direct Marketing: Strategy, Planning, Execution
New
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

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Goodreads rating: 3.48

from RM32.93 MYR

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If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
The Financial Times Guide to Business Start Up 2013 : The most comprehensive annually updated guide for entrepreneurs - Thryft
Sara Williams | Ft Pr

The Financial Times Guide to Business Start Up 2013 : The most comprehensive annually updated guide for entrepreneurs

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Goodreads rating: 3.37

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In stock: Well Read

This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.
Wave Three: The New Era in Network Marketing

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In stock: Very Good

If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Managing Bricks & Motar Retail - Thryft

Managing Bricks & Motar Retail

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If you're intrigued by the tactile world of retail and its traditional charm, this book offers a deep dive into managing physical stores. It's a must-read for those who appreciate the intricacies of brick-and-mortar operations and wish to understand the foundations that underpin successful retail strategies in an increasingly digital age.
Mean Business: How I Save Bad Companies and Make Good Companies Great
New

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In stock: Very Good

Recommendation: - If you're looking for an inspiring read about revitalizing struggling companies and overcoming tough challenges in the business world, Mean Business is a must-read. Al Dunlap, dubbed "Chainsaw Al," shares his battle-tested strategies for turning around ailing companies and making them great again. His unconventional approach and colorful storytelling make this book both informative and exhilarating, offering invaluable lessons for anyone in the corporate world. Get ready to be inspired and motivated to take on any business challenge!
$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow - Thryft
Mr Raymond JH Huan | Bookpod

$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow

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Goodreads rating: 0.0

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This book is an invaluable guide for entrepreneurs and small business owners who dream of rapid growth. With firsthand insights from a world-class business advisor, Raymond Huan, readers can uncover the common traits and fundamental principles that drive businesses to go from $20K to $2 million in just 2 years. Discover the hidden secrets and strategies that continue to propel these businesses forward, even during challenging economic times. It's time to unlock the keys to exponential growth and take your business to the next level.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.