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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday | Portfolio

Trust Me, I'm Lying: Confessions of a Media Manipulator

RM33.00 MYR

Goodreads rating: 3.86

RM33.00 MYR

In stock: Well Read

If you're both fascinated and horrified by how the digital age has transformed the way news is made and consumed, "Trust Me, I'm Lying" is an eye-opener. Ryan Holiday reveals the mechanics behind the media curtain, taking you on an insider's journey through the murky waters of blogs and online journalism. It's a must-read if you've ever wondered about the authenticity of the stories that shape our world.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.75

RM37.00 MYR RM15.00 MYR 59% off

81% off est. retail

In stock: Very Good, Well Read

"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
Eric Schmidt | John Murray Publishers

The New Digital Age : Reshaping the Future of People, Nations and Business

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.33

RM41.00 MYR RM15.00 MYR 63% off

85% off est. retail

In stock: Very Good

The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.67

RM37.00 MYR RM19.00 MYR 49% off

87% off est. retail

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.0

RM41.00 MYR RM15.00 MYR 63% off

In stock: Well Read

International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

RM56.00 MYR RM15.00 MYR 73% off

RM56.00 MYR RM15.00 MYR 73% off

93% off est. retail

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.64

RM33.00 MYR RM15.00 MYR 55% off

In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

RM63.00 MYR RM22.00 MYR 65% off

RM63.00 MYR RM22.00 MYR 65% off

85% off est. retail

In stock: Very Good

If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

RM63.00 MYR RM26.00 MYR 59% off

Goodreads rating: 3.99

RM63.00 MYR RM26.00 MYR 59% off

88% off est. retail

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

RM70.00 MYR RM15.00 MYR 79% off

Goodreads rating: 4.18

RM70.00 MYR RM15.00 MYR 79% off

In stock: Well Read

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.91

RM41.00 MYR RM15.00 MYR 63% off

80% off est. retail

In stock: Very Good

If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

64% off est. retail

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.72

RM33.00 MYR RM15.00 MYR 55% off

88% off est. retail

In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

94% off est. retail

In stock: Very Good

Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

RM67.00 MYR RM33.00 MYR 51% off

Goodreads rating: 3.25

RM67.00 MYR RM33.00 MYR 51% off

79% off est. retail

In stock: Very Good

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM144.00 MYR RM37.00 MYR 74% off

Goodreads rating: 5.0

RM144.00 MYR RM37.00 MYR 74% off

83% off est. retail

In stock: Very Good

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

RM59.00 MYR RM19.00 MYR 68% off

Goodreads rating: 3.77

RM59.00 MYR RM19.00 MYR 68% off

94% off est. retail

In stock: Well Read

This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.85

RM22.00 MYR RM15.00 MYR 32% off

94% off est. retail

In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Marketing
Carl D. McDaniel | Longman

Marketing

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.5

RM41.00 MYR RM22.00 MYR 46% off

85% off est. retail

In stock: Well Read

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM56.00 MYR RM37.00 MYR 34% off

Goodreads rating: 3.84

RM56.00 MYR RM37.00 MYR 34% off

73% off est. retail

In stock: Very Good

If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM163.00 MYR

Goodreads rating: 4.07

RM163.00 MYR

89% off est. retail

In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM41.00 MYR

Goodreads rating: 3.91

RM41.00 MYR

88% off est. retail

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
The Nissan Report - Thryft

The Nissan Report

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

87% off est. retail

In stock: Very Good

The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

RM113.00 MYR RM30.00 MYR 73% off

Goodreads rating: 4.0

RM113.00 MYR RM30.00 MYR 73% off

88% off est. retail

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.24

RM41.00 MYR RM33.00 MYR 20% off

In stock: Very Good

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.71

RM41.00 MYR RM22.00 MYR 46% off

88% off est. retail

In stock: Very Good

If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.67

RM41.00 MYR RM22.00 MYR 46% off

58% off est. retail

In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.83

RM41.00 MYR RM22.00 MYR 46% off

84% off est. retail

In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.75

RM30.00 MYR RM15.00 MYR 50% off

83% off est. retail

In stock: Very Good

"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
The End of the Nation State: The Rise of Regional Economies
New
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

RM59.00 MYR

Goodreads rating: 3.57

RM59.00 MYR

In stock: Well Read

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.93

RM30.00 MYR RM15.00 MYR 50% off

91% off est. retail

In stock: Well Read

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Global Marketing Strategy - Thryft

Global Marketing Strategy

RM45.00 MYR RM15.00 MYR 67% off

RM45.00 MYR RM15.00 MYR 67% off

95% off est. retail

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

RM133.00 MYR

Goodreads rating: 3.57

RM133.00 MYR

89% off est. retail

In stock: Like New, Very Good

If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

96% off est. retail

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

RM104.00 MYR RM19.00 MYR 82% off

Goodreads rating: 0.0

RM104.00 MYR RM19.00 MYR 82% off

94% off est. retail

In stock: Well Read

This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.64

RM41.00 MYR RM22.00 MYR 46% off

89% off est. retail

In stock: Very Good

As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
What's In A Name? - Advertising And The Concept Of Brands
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.8

RM33.00 MYR RM19.00 MYR 42% off

87% off est. retail

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.13

RM33.00 MYR RM30.00 MYR 9% off

88% off est. retail

In stock: Well Read

If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

86% off est. retail

In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.36

RM37.00 MYR RM19.00 MYR 49% off

69% off est. retail

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

RM67.00 MYR RM22.00 MYR 67% off

Goodreads rating: 3.36

RM67.00 MYR RM22.00 MYR 67% off

95% off est. retail

In stock: Very Good

The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM122.00 MYR RM63.00 MYR 48% off

Goodreads rating: 4.0

RM122.00 MYR RM63.00 MYR 48% off

89% off est. retail

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

RM48.00 MYR RM15.00 MYR 69% off

Goodreads rating: 0.0

RM48.00 MYR RM15.00 MYR 69% off

In stock: Well Read

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
The Science of High-Performance Supplier Management - A Systematic Approach to Improving Procurement Costs, Quality, and Relationships
Randy A. Moore | Amacom Books

The Science of High-Performance Supplier Management - A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 4.0

RM45.00 MYR RM30.00 MYR 33% off

86% off est. retail

In stock: Like New

If you're grappling with the complexities of procurement and seeking a structured way to enhance efficiency and relationships with suppliers, this book is a solid investment. It breaks down the intricate process into manageable parts and guides you through streamizing operations, which leads to tangible improvements in costs and performance—a must-read for professionals aiming to refine their procurement strategy.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.76

RM22.00 MYR RM15.00 MYR 32% off

97% off est. retail

In stock: Well Read

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 0.0

RM37.00 MYR RM15.00 MYR 59% off

In stock: Well Read

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

RM85.00 MYR RM22.00 MYR 74% off

RM85.00 MYR RM22.00 MYR 74% off

In stock: Well Read

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.5

RM33.00 MYR RM15.00 MYR 55% off

81% off est. retail

In stock: Well Read

This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.79

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Essentials of Services Marketing
New
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

RM107.00 MYR

Goodreads rating: 3.95

RM107.00 MYR

In stock: Well Read

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.