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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

RM63.00 MYR RM19.00 MYR 70% off

Goodreads rating: 3.32

RM63.00 MYR RM19.00 MYR 70% off

80% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients

RM119.00 MYR RM71.00 MYR 40% off

Goodreads rating: 3.71

RM119.00 MYR RM71.00 MYR 40% off

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

RM74.00 MYR RM30.00 MYR 59% off

Goodreads rating: 3.63

RM74.00 MYR RM30.00 MYR 59% off

88% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
How to Speak Money: What the Money People Say—And What They Really Mean
John Lanchester | Faber & Faber

How to Speak Money: What the Money People Say—And What They Really Mean

RM45.00 MYR RM33.00 MYR 27% off

Goodreads rating: 3.73

RM45.00 MYR RM33.00 MYR 27% off

If you've ever felt lost when finance topics pop up in conversation, "How to Speak Money" might just be your lifeline. John Lanchester offers a witty yet informative tour through the thicket of financial jargon. It’s like having a translator for a world that often feels exclusive and daunting. By the time you're through, you'll not only understand but also be able to confidently engage in discussions about the economic forces shaping our lives.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

RM37.00 MYR

Goodreads rating: 3.82

RM37.00 MYR

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls | Wiley

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

RM67.00 MYR

Goodreads rating: 3.77

RM67.00 MYR

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 4.01

RM33.00 MYR RM30.00 MYR 9% off

63% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Brands and Branding
Various | Economist Books

Brands and Branding

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.35

RM41.00 MYR RM33.00 MYR 20% off

If you're keen on understanding the world of branding, this book is like having a backstage pass. It's not just any guide; it's a compilation of insights from some of the brightest minds associated with iconic brands. Each contributor offers a unique lens on how branding shapes and is shaped by our culture. For anyone looking to dive deep into branding strategies, this could be a treasure trove of expertise.
Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities
Jean-Noël Kapferer | Kogan Page Business Books

Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

RM45.00 MYR

Goodreads rating: 3.83

RM45.00 MYR

If you’re curious about how great brands stay relevant when markets shift beneath them, this feels sharp and surprisingly timeless. Kapferer brings a big-picture view of branding that goes beyond logos and advertising, and into survival, identity, and strategy. It’s the kind of business book readers appreciate for making brand thinking feel urgent, practical, and much more human.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

RM119.00 MYR RM71.00 MYR 40% off

Goodreads rating: 3.88

RM119.00 MYR RM71.00 MYR 40% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities
Renee Foong Ling Lee, Ling Lee Renee Foong  | World Scientific Pub Co Inc

Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities

RM22.00 MYR

Goodreads rating: 5.0

RM22.00 MYR

89% off est. retail
This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

RM71.00 MYR RM56.00 MYR 21% off

Goodreads rating: 3.92

RM71.00 MYR RM56.00 MYR 21% off

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Leveraging The Corporate Brand
James R. Gregory, Jack Wiechmann  | Mcgraw-hill

Leveraging The Corporate Brand

RM45.00 MYR

Goodreads rating: 4.0

RM45.00 MYR

81% off est. retail
This is a smart pick if you enjoy business books that connect branding to hard results instead of vague theory. It shows how corporate advertising shapes reputation and why that reputation matters financially, which makes it especially useful for marketers, PR professionals, and leaders. Readers who like practical, credibility-building frameworks will find it grounded and surprisingly forward-looking.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.83

RM41.00 MYR RM22.00 MYR 46% off

84% off est. retail
If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

RM30.00 MYR

Goodreads rating: 3.85

RM30.00 MYR

88% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM122.00 MYR RM63.00 MYR 48% off

Goodreads rating: 4.0

RM122.00 MYR RM63.00 MYR 48% off

88% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

RM30.00 MYR

Goodreads rating: 4.0

RM30.00 MYR

88% off est. retail
Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

RM174.00 MYR RM108.00 MYR 38% off

Goodreads rating: 3.66

RM174.00 MYR RM108.00 MYR 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

RM59.00 MYR

Goodreads rating: 3.57

RM59.00 MYR

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

RM37.00 MYR

Goodreads rating: 3.0

RM37.00 MYR

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.54

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Pacific Rift
Michael Lewis | Hodder

Pacific Rift

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 3.12

RM33.00 MYR RM26.00 MYR 21% off

If you're intrigued by the subtle intricacies of cultural differences and their impact on business, "Pacific Rift" is an enlightening pick. Michael Lewis, with his sharp wit and keen observations, offers a personal look into the lives of two businessmen navigating the complexities of cross-cultural dealings. It’s a candid exploration that might change the way you perceive international business relations.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

RM59.00 MYR

Goodreads rating: 3.58

RM59.00 MYR

88% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

RM85.00 MYR RM15.00 MYR 82% off

RM85.00 MYR RM15.00 MYR 82% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM56.00 MYR RM37.00 MYR 34% off

Goodreads rating: 3.84

RM56.00 MYR RM37.00 MYR 34% off

72% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

RM93.00 MYR RM41.00 MYR 56% off

Goodreads rating: 4.19

RM93.00 MYR RM41.00 MYR 56% off

88% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.36

RM37.00 MYR RM15.00 MYR 59% off

75% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM52.00 MYR

Goodreads rating: 3.74

RM52.00 MYR

88% off est. retail
This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

RM41.00 MYR

Goodreads rating: 3.5

RM41.00 MYR

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM48.00 MYR RM33.00 MYR 31% off

Goodreads rating: 3.84

RM48.00 MYR RM33.00 MYR 31% off

54% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

RM56.00 MYR RM26.00 MYR 54% off

RM56.00 MYR RM26.00 MYR 54% off

88% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.64

RM41.00 MYR RM22.00 MYR 46% off

88% off est. retail
As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

RM111.00 MYR RM67.00 MYR 40% off

Goodreads rating: 3.95

RM111.00 MYR RM67.00 MYR 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 3.6

RM37.00 MYR RM22.00 MYR 41% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

RM56.00 MYR RM33.00 MYR 41% off

Goodreads rating: 3.03

RM56.00 MYR RM33.00 MYR 41% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.13

RM33.00 MYR RM30.00 MYR 9% off

87% off est. retail
If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM145.00 MYR RM26.00 MYR 82% off

Goodreads rating: 5.0

RM145.00 MYR RM26.00 MYR 82% off

88% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

RM63.00 MYR RM19.00 MYR 70% off

RM63.00 MYR RM19.00 MYR 70% off

86% off est. retail
If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.29

RM33.00 MYR RM19.00 MYR 42% off

85% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.4

RM33.00 MYR RM15.00 MYR 55% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

87% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Team Genius: The New Science of High-Performing Organizations
Just Arrived
Rich Karlgaard, Michael S. Malone  | Harper Business

Team Genius: The New Science of High-Performing Organizations

RM37.00 MYR

Goodreads rating: 3.41

RM37.00 MYR

65% off est. retail
This is a strong pick if you like business books that turn fuzzy workplace problems into something practical and actionable. It looks at why some teams click while others quietly fail, using research and real-world examples that make the ideas feel immediate. Readers who manage people or work closely in groups will likely appreciate how it challenges the myth that great teams just happen.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

RM30.00 MYR RM19.00 MYR 37% off

Goodreads rating: 4.09

RM30.00 MYR RM19.00 MYR 37% off

88% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

RM104.00 MYR RM37.00 MYR 64% off

Goodreads rating: 0.0

RM104.00 MYR RM37.00 MYR 64% off

88% off est. retail
This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.5

RM33.00 MYR RM19.00 MYR 42% off

86% off est. retail
This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

RM159.00 MYR RM41.00 MYR 74% off

Goodreads rating: 3.87

RM159.00 MYR RM41.00 MYR 74% off

84% off est. retail
If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.