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Economics

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Dictionary of Business Terms - Thryft

Dictionary of Business Terms

RM25.53 MYR from RM14.43 MYR Save up to 56%

RM25.53 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

RM32.93 MYR from RM25.53 MYR Save up to 30%

Goodreads rating: 5.0

RM32.93 MYR from RM25.53 MYR Save up to 30%

In stock: Very Good

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
New
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

from RM51.42 MYR

Goodreads rating: 3.25

from RM51.42 MYR

In stock: Very Good

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
A Business Miscellany - Thryft

A Business Miscellany

RM36.63 MYR from RM21.83 MYR Save up to 47%

RM36.63 MYR from RM21.83 MYR Save up to 47%

In stock: Well Read

If you're one to appreciate the quirky anecdotes and the cold, hard stats of the corporate world, "A Business Miscellany" might just become your new coffee table favorite. Dive into a neatly packaged world of greatest hits and misses in the business sector—perfect for impressing colleagues or sating your dinner party factoid needs.
The Nissan Report - Thryft

The Nissan Report

RM21.83 MYR from RM14.43 MYR Save up to 51%

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

RM40.33 MYR from RM25.53 MYR Save up to 39%

Goodreads rating: 3.67

RM40.33 MYR from RM25.53 MYR Save up to 39%

In stock: Well Read

If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 0.0

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM51.42 MYR from RM25.53 MYR Save up to 54%

Goodreads rating: 3.54

RM51.42 MYR from RM25.53 MYR Save up to 54%

In stock: Well Read

If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM121.72 MYR from RM95.82 MYR Save up to 21%

Goodreads rating: 4.0

RM121.72 MYR from RM95.82 MYR Save up to 21%

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

RM55.12 MYR from RM25.53 MYR Save up to 54%

RM55.12 MYR from RM25.53 MYR Save up to 54%

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 4.29

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Like New

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM92.12 MYR from RM36.63 MYR Save up to 60%

Goodreads rating: 3.93

RM92.12 MYR from RM36.63 MYR Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

RM25.53 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.78

RM25.53 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

RM118.02 MYR from RM66.22 MYR Save up to 46%

Goodreads rating: 3.87

RM118.02 MYR from RM66.22 MYR Save up to 46%

In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics - Thryft
Arjo Klamer | Rowman & Littlefield Publishers

Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 4.0

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Well Read

If you're intrigued by the dynamics of macroeconomics and appreciate the clarity that direct conversation can bring, this book is a treasure trove. It demystifies complex economic theories by bringing you into the room with some of the most influential economists of the time. Think of it as a masterclass where you get to understand the nuances of economic thought straight from the minds shaping the field.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 3.13

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Well Read

If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
The Economics of Attention: Style and Substance in the Age of Information
New
Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

from RM44.03 MYR

Goodreads rating: 3.54

from RM44.03 MYR

In stock: Like New

Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Chinese Etiquette & Ethics in Business
New
Boyé Lafayette de Mente | Mcgraw-hill

Chinese Etiquette & Ethics in Business

from RM32.93 MYR

Goodreads rating: 2.5

from RM32.93 MYR

In stock: Well Read

Whether you're a seasoned entrepreneur or new on the scene of international commerce, understanding the nuances of negotiations and partnerships is crucial. "Chinese Etiquette & Ethics in Business" offers an invaluable inside look into the complexities of Chinese business etiquette. Boye De Mente's experience gives you a firsthand perspective on how to adeptly navigate the economic landscape of China, making this book an essential resource for anyone eager to succeed in this challenging yet rewarding market.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.79

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
New
Andrew Shipilov, Henrich Greve, Tim Rowley  | Jossey-bass

Network Advantage: How to Unlock Value From Your Alliances and Partnerships

from RM84.72 MYR

Goodreads rating: 3.0

from RM84.72 MYR

In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

RM73.62 MYR from RM29.23 MYR Save up to 60%

Goodreads rating: 4.19

RM73.62 MYR from RM29.23 MYR Save up to 60%

In stock: Very Good

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.75

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 3.71

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Very Good

If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

RM51.42 MYR from RM36.63 MYR Save up to 30%

RM51.42 MYR from RM36.63 MYR Save up to 30%

In stock: Very Good

If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
Larry Tye | Crown

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

RM32.93 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.93

RM32.93 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

RM51.42 MYR from RM25.53 MYR Save up to 50%

Goodreads rating: 0.0

RM51.42 MYR from RM25.53 MYR Save up to 50%

In stock: Very Good

If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM51.42 MYR from RM21.83 MYR Save up to 58%

Goodreads rating: 3.74

RM51.42 MYR from RM21.83 MYR Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.67

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

RM69.92 MYR from RM29.23 MYR Save up to 58%

RM69.92 MYR from RM29.23 MYR Save up to 58%

In stock: Well Read

This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Marketing
New
Carl D. McDaniel | Longman

Marketing

from RM40.33 MYR

Goodreads rating: 3.5

from RM40.33 MYR

In stock: Well Read

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

from RM32.93 MYR

Goodreads rating: 4.1

from RM32.93 MYR

In stock: Well Read

If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

RM32.93 MYR from RM21.83 MYR Save up to 34%

Goodreads rating: 3.5

RM32.93 MYR from RM21.83 MYR Save up to 34%

In stock: Well Read

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

from RM36.63 MYR

Goodreads rating: 3.67

from RM36.63 MYR

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM118.02 MYR from RM66.22 MYR Save up to 46%

Goodreads rating: 5.0

RM118.02 MYR from RM66.22 MYR Save up to 46%

In stock: Very Good

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM25.53 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.0

RM25.53 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

RM32.93 MYR from RM18.13 MYR Save up to 46%

Goodreads rating: 3.64

RM32.93 MYR from RM18.13 MYR Save up to 46%

In stock: Very Good

As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from RM62.52 MYR

Goodreads rating: 3.99

from RM62.52 MYR

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
New
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

from RM32.93 MYR

Goodreads rating: 3.83

from RM32.93 MYR

In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

RM91.41 MYR from RM55.12 MYR Save up to 40%

Goodreads rating: 4.0

RM91.41 MYR from RM55.12 MYR Save up to 40%

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.93

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
What's In A Name? - Advertising And The Concept Of Brands
New
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

from RM32.93 MYR

Goodreads rating: 3.8

from RM32.93 MYR

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
Steven E. Landsburg | Simon & Schuster Ltd

More Sex Is Safer Sex: The Unconventional Wisdom of Economics

from RM32.93 MYR

Goodreads rating: 3.51

from RM32.93 MYR

In stock: Well Read

If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

RM115.70 MYR from RM66.22 MYR Save up to 46%

Goodreads rating: 3.87

RM115.70 MYR from RM66.22 MYR Save up to 46%

In stock: Like New

If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Global Marketing Strategy - Thryft

Global Marketing Strategy

RM36.63 MYR from RM18.13 MYR Save up to 55%

RM36.63 MYR from RM18.13 MYR Save up to 55%

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM62.52 MYR from RM36.63 MYR Save up to 42%

Goodreads rating: 4.07

RM62.52 MYR from RM36.63 MYR Save up to 42%

In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
The Education Of Millionaires - It's Not What You Think And It's Not Too Late - Thryft
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Michael Ellsberg | Portfolio

The Education Of Millionaires - It's Not What You Think And It's Not Too Late

RM32.93 MYR from RM18.13 MYR Save up to 46%

Goodreads rating: 3.91

RM32.93 MYR from RM18.13 MYR Save up to 46%

Out of stock

If you've ever doubted the traditional educational path or felt like real-world skills were missing from your academic experience, "The Education Of Millionaires" might resonate with you. Michael Ellsberg provides a compelling narrative that champions self-learning, networking, and personal brand building—skills that multimillionaires he interviewed swear by but are seldom taught in classrooms. It's a revelatory read for anyone eager to forge their own path to success.
Never Split the Difference : Negotiating as if Your Life Depended on It - Thryft
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Tahl Raz, Chris Voss  | Random House Business

Never Split the Difference : Negotiating as if Your Life Depended on It

from RM23.37 MYR

Goodreads rating: 4.36

from RM23.37 MYR

Out of stock

This book provides practical negotiation techniques developed by an FBI negotiator. It teaches how to listen actively, ask open-ended questions, assert oneself without aggression, and use emotional intelligence to identify common ground. The author uses real-life examples to demonstrate how these skills were applied in hostage and terrorist situations. Readers can learn how to apply these principles in their personal and professional lives to improve their negotiation skills and build stronger relationships.
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - Thryft
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Seth Godin | Penguin Publishing Group

All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

from RM24.48 MYR

Goodreads rating: 3.88

from RM24.48 MYR

Out of stock

Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?”  All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.   As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.   Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.   But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.   But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
The Culture Map : Breaking Through the Invisible Boundaries of Global Business - Thryft
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Erin Meyer | Publicaffairs

The Culture Map : Breaking Through the Invisible Boundaries of Global Business

from RM45.84 MYR

Goodreads rating: 4.33

from RM45.84 MYR

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This book could be a good read for individuals who are interested in building a successful global career. Erin Meyer's "The Culture Map" sheds light on cultural differences and how it can impact international business. It offers practical solutions and a specific analytical framework to help readers understand these differences and chart a path to success in a globalized world. With anecdotes and examples from different countries and cultures, it helps readers identify the impact of cultural differences on business practices, and provides actionable advice to mitigate these challenges. This book is a must-read for anyone looking to work with diverse teams, partners, or customers.
The Trusted Advisor - Thryft
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David H. Maister, Charles H. Green, Robert M. Galford  | Free Press

The Trusted Advisor

from RM31.48 MYR

Goodreads rating: 3.8

from RM31.48 MYR

Out of stock

This book is an essential read for anyone who desires to build trust-based relationships with clients and colleagues. It offers a practical approach towards cultivating and maintaining trusting relationships in a corporate setting. Maister offers illuminating examples and detailed analysis that will inspire readers to put his advice into practice. The most distinctive feature of this book is its hands-on approach, making it an excellent recommendation for anyone who wants to develop or improve their ability to build trust.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.