Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

87 Results

Switch between grid and list views for a better book browsing experience!
Communication
Clear all

87 Results

No results

Communication
Clear all
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.0

RM41.00 MYR RM15.00 MYR 63% off

The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.79

RM37.00 MYR RM19.00 MYR 49% off

85% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

RM45.00 MYR

Goodreads rating: 3.6

RM45.00 MYR

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM163.00 MYR

Goodreads rating: 4.07

RM163.00 MYR

88% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

63% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
The Economist Pocket Style Book
The Economist | Economist Publications

The Economist Pocket Style Book

RM15.00 MYR

Goodreads rating: 3.25

RM15.00 MYR

If you're keen to refine your writing style, especially for business or academic purposes, the "Economist Pocket Style Book" might be right up your alley. It's short and practical, allowing you to quickly grasp the essentials of clear communication. This could be the tool you need to polish your reports, presentations, or even emails, ensuring they're not just understood but also respected.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.75

RM30.00 MYR RM15.00 MYR 50% off

82% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 4.25

RM45.00 MYR RM22.00 MYR 51% off

82% off est. retail
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.91

RM41.00 MYR RM15.00 MYR 63% off

79% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Internet Commerce - Thryft

Internet Commerce

RM41.00 MYR RM26.00 MYR 37% off

RM41.00 MYR RM26.00 MYR 37% off

88% off est. retail
If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
The Nissan Report - Thryft

The Nissan Report

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

87% off est. retail
The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

RM67.00 MYR RM22.00 MYR 67% off

Goodreads rating: 3.36

RM67.00 MYR RM22.00 MYR 67% off

94% off est. retail
The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.93

RM22.00 MYR RM15.00 MYR 32% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.67

RM41.00 MYR RM22.00 MYR 46% off

56% off est. retail
"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Marketing
Carl D. McDaniel | Longman

Marketing

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.5

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM48.00 MYR RM30.00 MYR 38% off

Goodreads rating: 2.77

RM48.00 MYR RM30.00 MYR 38% off

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

Goodreads rating: 3.56

RM37.00 MYR

70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

RM134.00 MYR

Goodreads rating: 3.57

RM134.00 MYR

88% off est. retail
If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price
Baruch Lev | Harvard Business Review Press

Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price

RM71.00 MYR

Goodreads rating: 4.04

RM71.00 MYR

49% off est. retail
"Winning Investors Over" is a must-read if you're navigating the complex waters of Wall Street and corporate finance. Baruch Lev leverages his expertise to give executives a playbook on being forthright with investors, which in turn can shape a company's financial standing positively. Think of it as a crash course in bolstering credibility and stock value; it's the strategic edge any forward-thinking business leader would want in their arsenal.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.76

RM22.00 MYR RM15.00 MYR 32% off

97% off est. retail
The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.5

RM33.00 MYR RM15.00 MYR 55% off

80% off est. retail
This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Marketing Research

Marketing Research

RM33.00 MYR RM22.00 MYR 33% off

RM33.00 MYR RM22.00 MYR 33% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

RM96.00 MYR

Goodreads rating: 4.09

RM96.00 MYR

44% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.24

RM41.00 MYR RM33.00 MYR 20% off

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.25

RM67.00 MYR RM19.00 MYR 72% off

87% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel  | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

RM59.00 MYR

Goodreads rating: 4.5

RM59.00 MYR

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 0.0

RM37.00 MYR RM15.00 MYR 59% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

RM71.00 MYR RM15.00 MYR 79% off

Goodreads rating: 4.18

RM71.00 MYR RM15.00 MYR 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Branding on the Eastern Front
Aneta Bogdan | Brandient

Branding on the Eastern Front

RM48.00 MYR

Goodreads rating: 4.5

RM48.00 MYR

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.
What's In A Name? - Advertising And The Concept Of Brands
Sold out
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.8

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Electronic Commerce: A Managerial Perspective - Thryft
Sold out
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.88

RM37.00 MYR RM15.00 MYR 59% off

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Sold out
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.72

RM40.00 MYR RM15.00 MYR 63% off

87% off est. retail
As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Reputation : Realizing Value from the Corporate Image - Thryft
Sold out

Reputation : Realizing Value from the Corporate Image

RM52.00 MYR

Goodreads rating: 4.0

RM52.00 MYR

77% off est. retail
"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.
International Management: Culture, Strategy, and Behavior - Thryft
Sold out
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.77

RM67.00 MYR RM19.00 MYR 72% off

94% off est. retail
This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Principles of Marketing: An Asian Perspective - Thryft
Sold out

Principles of Marketing: An Asian Perspective

RM19.00 MYR

RM19.00 MYR

"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.