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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Internet Commerce - Thryft

Internet Commerce

RM41.00 MYR RM26.00 MYR 37% off

RM41.00 MYR RM26.00 MYR 37% off

88% off est. retail
If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM45.00 MYR

Goodreads rating: 2.77

RM45.00 MYR

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.79

RM37.00 MYR RM19.00 MYR 49% off

85% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM56.00 MYR RM37.00 MYR 34% off

Goodreads rating: 3.84

RM56.00 MYR RM37.00 MYR 34% off

72% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM164.00 MYR

Goodreads rating: 4.07

RM164.00 MYR

88% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

Goodreads rating: 3.56

RM37.00 MYR

71% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel  | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

RM60.00 MYR

Goodreads rating: 4.5

RM60.00 MYR

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

RM60.00 MYR

Goodreads rating: 3.57

RM60.00 MYR

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.74

RM52.00 MYR RM15.00 MYR 71% off

96% off est. retail
This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM145.00 MYR RM37.00 MYR 74% off

Goodreads rating: 5.0

RM145.00 MYR RM37.00 MYR 74% off

82% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.36

RM37.00 MYR RM19.00 MYR 49% off

68% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Pacific Rift
Michael Lewis | Hodder

Pacific Rift

RM34.00 MYR

Goodreads rating: 3.12

RM34.00 MYR

If you're intrigued by the subtle intricacies of cultural differences and their impact on business, "Pacific Rift" is an enlightening pick. Michael Lewis, with his sharp wit and keen observations, offers a personal look into the lives of two businessmen navigating the complexities of cross-cultural dealings. It’s a candid exploration that might change the way you perceive international business relations.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

94% off est. retail
Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 5.0

RM41.00 MYR RM19.00 MYR 54% off

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.4

RM34.00 MYR RM15.00 MYR 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.0

RM41.00 MYR RM15.00 MYR 63% off

Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

RM45.00 MYR RM37.00 MYR 18% off

Goodreads rating: 4.25

RM45.00 MYR RM37.00 MYR 18% off

71% off est. retail
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

63% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

RM67.00 MYR RM34.00 MYR 49% off

Goodreads rating: 3.25

RM67.00 MYR RM34.00 MYR 49% off

77% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

RM63.00 MYR RM22.00 MYR 65% off

RM63.00 MYR RM22.00 MYR 65% off

84% off est. retail
If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
Marketing
Carl D. McDaniel | Longman

Marketing

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.5

RM41.00 MYR RM22.00 MYR 46% off

84% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.5

RM34.00 MYR RM15.00 MYR 56% off

80% off est. retail
This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

RM37.00 MYR

Goodreads rating: 3.0

RM37.00 MYR

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

RM60.00 MYR

Goodreads rating: 3.58

RM60.00 MYR

88% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM49.00 MYR RM34.00 MYR 31% off

Goodreads rating: 3.84

RM49.00 MYR RM34.00 MYR 31% off

53% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
What's In A Name? - Advertising And The Concept Of Brands
Sold out
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.8

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Electronic Commerce: A Managerial Perspective - Thryft
Sold out
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.88

RM37.00 MYR RM15.00 MYR 59% off

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Sold out
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.72

RM40.00 MYR RM15.00 MYR 63% off

87% off est. retail
As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Sold out
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Never Split the Difference : Negotiating as if Your Life Depended on It - Thryft
Sold out
Tahl Raz, Chris Voss  | Random House Business

Never Split the Difference : Negotiating as if Your Life Depended on It

RM24.00 MYR

Goodreads rating: 4.36

RM24.00 MYR

This book provides practical negotiation techniques developed by an FBI negotiator. It teaches how to listen actively, ask open-ended questions, assert oneself without aggression, and use emotional intelligence to identify common ground. The author uses real-life examples to demonstrate how these skills were applied in hostage and terrorist situations. Readers can learn how to apply these principles in their personal and professional lives to improve their negotiation skills and build stronger relationships.
Marketing Corporate Image : The Company as Your Number One Product - Thryft
Sold out
Jack G. Wiechmann, James R. Gregory  | Ntc Pub Group

Marketing Corporate Image : The Company as Your Number One Product

RM38.00 MYR

Goodreads rating: 4.0

RM38.00 MYR

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.
Positioning - The Battle For Your Mind - Thryft
Sold out
Al Ries, Jack Trout  | Mcgraw-hill Companies

Positioning - The Battle For Your Mind

RM15.00 MYR

Goodreads rating: 4.03

RM15.00 MYR

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Reputation : Realizing Value from the Corporate Image - Thryft
Sold out

Reputation : Realizing Value from the Corporate Image

RM52.00 MYR

Goodreads rating: 4.0

RM52.00 MYR

77% off est. retail
"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.
The Economist Style Guide - Thryft
Sold out
The Economist | Economist Books

The Economist Style Guide

RM15.00 MYR

Goodreads rating: 4.03

RM15.00 MYR

This book is an excellent resource for anyone looking to improve their writing skills. It offers practical advice on grammar, punctuation and word usage, with helpful examples and exercises. The focus on clarity and conciseness is especially helpful for business writing. Users may appreciate how the book covers a wide range of topics and can serve as a reliable reference guide.
The Economics of Attention : Style and Substance in the Age of Information - Thryft
Sold out
Richard A. Lanham | University Of Chicago Press

The Economics of Attention : Style and Substance in the Age of Information

RM42.00 MYR

Goodreads rating: 3.54

RM42.00 MYR

73% off est. retail
This book is perfect for those interested in understanding the shift to a new economy where intellectual property and style are more important than ever. The author explains how the disciplines of arts and letters play a crucial role in creating and trading cultural capital. Lanham offers compelling insights that will help readers navigate the new attention economy, and provide a unique perspective on the business world and the moguls who will lead it.
How To Win Friends And Influence People - Thryft
Sold out
Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 4.22

RM15.00 MYR RM11.00 MYR 27% off

This book could be a good read for anyone who wants to improve their social skills, whether it be in work or personal life. The unique feature of this book is its practical advice on how to handle difficult situations and people, and how to make lasting connections with others. Users would likely review this book as a valuable tool for improving their social intelligence and communication abilities.
Positioning: The Battle for Your Mind - Thryft
Sold out
Al Ries, Philip Kotler, Jack Trout  | Mcgraw Hill

Positioning: The Battle for Your Mind

RM31.00 MYR RM22.00 MYR 29% off

Goodreads rating: 4.03

RM31.00 MYR RM22.00 MYR 29% off

"Positioning: The Battle for Your Mind" is a must-read for anyone who wants to establish their brand in a competitive market. The authors' witty and fast-paced style makes for an engaging read that offers practical advice on how to position your brand in the minds of your audience. With case histories and penetrating analysis of recent trends in advertising history, this book is the perfect guide for anyone looking to gain market share and emerge as a household name.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
Sold out
Robert B. Cialdini | Random House Business

Pre-Suasion - A Revolutionary Way To Influence And Persuade

RM15.00 MYR

Goodreads rating: 4.01

RM15.00 MYR

Pre-Suasion is a must-read for anyone interested in mastering the art of persuasion. The book explores the concept of pre-suasion, which refers to the strategic groundwork that persuaders lay before delivering their message. Through a host of case studies and insights into human psychology, author Robert Cialdini shows readers how to effectively leverage pre-suasion techniques to influence and persuade others. This book is an essential guide for anyone seeking to improve their communication skills and ability to influence others.
International Management: Culture, Strategy, and Behavior - Thryft
Sold out
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.77

RM67.00 MYR RM19.00 MYR 72% off

94% off est. retail
This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Cfa Level I 2014 - Volume 1 - Ethical And Professional Standards And Quantitative Methods - Thryft
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CFA Institute | Wiley

Cfa Level I 2014 - Volume 1 - Ethical And Professional Standards And Quantitative Methods

RM19.00 MYR

Goodreads rating: 4.25

RM19.00 MYR

98% off est. retail
This book is essential for those who are preparing for the CFA exam. It covers two important topics- Ethics and Quantitative Methods- in great detail. The book focuses heavily on ethics and professional standards, which are vital for any financial analyst to abide by. Moreover, the inclusion of quantitative methods- one of the most crucial parts of the exam- is sure to be helpful for those aspiring to get their CFA designation. Users are likely to find it informative, comprehensive and rigorous.
Principles of Marketing: An Asian Perspective - Thryft
Sold out

Principles of Marketing: An Asian Perspective

RM19.00 MYR

RM19.00 MYR

"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
Organizational Behavior : Concepts, Controversies and Applications - Thryft
Sold out

Organizational Behavior : Concepts, Controversies and Applications

RM59.00 MYR RM42.00 MYR 29% off

RM59.00 MYR RM42.00 MYR 29% off

89% off est. retail
This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Sold out
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.93

RM37.00 MYR RM15.00 MYR 59% off

91% off est. retail
Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Megamedia Shakeout : The Inside Story of the Leaders and the Losers in the Exploding Communications Industry - Thryft
Sold out
Kevin Maney

Megamedia Shakeout : The Inside Story of the Leaders and the Losers in the Exploding Communications Industry

RM33.00 MYR

Goodreads rating: 4.0

RM33.00 MYR

A tale of big ideas . . . big egos . . . and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape."— John S. Hendricks Chairman and Chief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I am or a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence."—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway."—Lucie J. Fjeldstad President, Fjeldstad International Former Vice President, IBM The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia—the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and the billions to be won or lost in the exploding communications industry, USA Today reporter Kevin Maney answers these questions and more. This insightful account Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution. Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies and technological wonders involved, and offers a highly plausible vision of what the future will look like. "Megamedia is the information superhighway, 500-channel cable systems and interactive TV all rolled into one. It is telephone companies, cable companies, entertainment companies and computer companies. All are part of the same converging industry. All will go through astounding change over the next decade as we witness the dawn of the Communications Age."—Kevin Maney "An exciting, well-written, fast paced book on a fascinating topic. It is down-to-earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape"—John S. Hendricks Chairman and Chief Executive Office Discovery Communications "Maney's working journalist's access to the key players and facts combined with his writing style provides an excellent perspective on today's newest industry the merger of computers, telecommunications, video and entertainment what he dubs Megamedia."—Alan C. Stanford Computer Consultant, Ernst & Young "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I amor a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence"—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. . .climbing upward as the fevered pitch of mega-mergers grabbed the daily headlines and accelerating down again as many self-destructed and back around again as new players vied for control. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway"—Lucie J. Fjeldstad President, Fjeldstad International Formerly Vice President, IBM
Negotiation Excellence: Successful Deal Making - Thryft
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Michael Benoliel | World Scientific Publishing Company

Negotiation Excellence: Successful Deal Making

RM75.00 MYR

Goodreads rating: 4.0

RM75.00 MYR

Negotiation Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best practices of effective negotiation. The book includes chapters ranging preparing and planning well for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win; understanding and dealing with negotiators from different cultures; and to managing ethical dilemmas. In addition to emphasizing the link between theory and practice, Negotiation Successful Deal Making includes deal examples such Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.
The Do's and Taboos of Hosting International Visitors - Thryft
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Roger E. Axtell | Wiley

The Do's and Taboos of Hosting International Visitors

RM32.00 MYR RM22.00 MYR 31% off

Goodreads rating: 3.08

RM32.00 MYR RM22.00 MYR 31% off

78% off est. retail
Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll * List of tips by country on specific aspects of hosting and other valuable resources and references* Guidance for doing business with special groups, such as the British and Japanese* What foreign guests find peculiar about American dining, social drinking, and office protocolWith the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company
Dictionary of Business Terms - Thryft
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Dictionary of Business Terms

RM28.00 MYR

RM28.00 MYR

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Tahl Raz | Fisicalbook

Never Eat Alone : And Other Secrets to Success, One Relationship at a Time

RM21.00 MYR

Goodreads rating: 3.84

RM21.00 MYR

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The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion - Thryft
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John Hagel III, John Seely Brown, Lang Davison  | Basic Books

The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion

RM15.00 MYR

Goodreads rating: 3.92

RM15.00 MYR

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
Global Marketing - Thryft
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Warren J. Keegan Mark Green | January 1, 1791

Global Marketing

RM77.00 MYR

Goodreads rating: 4.5

RM77.00 MYR

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.