Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

485 Results

Switch between grid and list views for a better book browsing experience!
Business
Clear all

485 Results

No results

Business
Clear all
You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling - Thryft
Charles Beelaerts | Wrightbooks

You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.0

RM33.00 MYR RM15.00 MYR 55% off

If you're interested in securing actual returns rather than just watching numbers fluctuate on a screen, this book is a valuable resource. It guides you through the psychological mazes and strategic nuances that define successful selling in the stock market. It doesn't just preach buying low and selling high; it equips you to recognize when it's truly the right time to let go of your shares for real-world profit. Now, that's insight you don't want to miss, especially in the unpredictable terrains of the Australian sharemarket.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

RM62.00 MYR RM59.00 MYR 5% off

Goodreads rating: 4.0

RM62.00 MYR RM59.00 MYR 5% off

88% off est. retail
"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
The Supply Chain Imperative
Dale Neef | Amacom Books

The Supply Chain Imperative

RM37.00 MYR

Goodreads rating: 4.0

RM37.00 MYR

If maintaining your company's integrity through every step of its operation matters to you, "The Supply Chain Imperative" by Dale Neef can be a guiding light. As supply chains grow complex and global, staying on top of ethical, environmental, and social issues is crucial not just for compliance, but for building trust with customers and stakeholders. This book isn't just about avoiding legal pitfalls; it's a blueprint for proactive responsibility in the corporate world.
Unique Value: The Secret of All Great Business Strategies
Andrea Dunham, Mark Stevens  | Macmillan Pub Co

Unique Value: The Secret of All Great Business Strategies

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.0

RM41.00 MYR RM22.00 MYR 46% off

82% off est. retail
If you've ever wondered why some businesses skyrocket while others plummet, "Unique Value: The Secret of All Great Business Strategies" offers a deep dive into the inner workings of successful companies. Andrea Dunham doesn't just describe what works; she lays out a practical blueprint for executives seeking to navigate their companies toward success, with engaging analyses supported by tables and graphs to drive her points home. This book is your thinking cap for strategic planning.
Marketing Management Global Edition - Thryft

Marketing Management Global Edition

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.
Future Proofing : Strategy 03.10 - Thryft
David W. Birchall, George Tovstiga  | Capstone

Future Proofing : Strategy 03.10

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

62% off est. retail
"Future Proofing: Strategy 03.10" is a great read for anyone interested in learning how to manage future uncertainties and stay ahead of the game. With insightful examples and lessons from benchmark businesses, readers will gain a better understanding of how to identify alternative scenarios, track technology changes, and develop a blueprint for action. The glossary of key concepts and comprehensive resources guide also make it a valuable reference tool for any business person looking to future-proof their strategy.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.23

RM37.00 MYR RM15.00 MYR 59% off

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Jim Cramer's Real Money: Sane Investing in an Insane World
James J. Cramer | Simon & Schuster

Jim Cramer's Real Money: Sane Investing in an Insane World

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.69

RM41.00 MYR RM15.00 MYR 63% off

83% off est. retail
Feeling overwhelmed by the stock market's chaos? Jim Cramer’s “Real Money” is like having a savvy investing friend who translates intimidating jargon into approachable, actionable advice. His focus on the psychological aspect of investing and tips for identifying undervalued stocks can make even a rookie feel like a street-smart investor.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM93.00 MYR RM26.00 MYR 72% off

Goodreads rating: 3.93

RM93.00 MYR RM26.00 MYR 72% off

87% off est. retail
Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 0.0

RM52.00 MYR RM22.00 MYR 58% off

88% off est. retail
"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Quantitative Analysis for Management - Thryft
Ralph M. Stair, Barry Render  | Pearson Us Imports & Phipes

Quantitative Analysis for Management

RM48.00 MYR

Goodreads rating: 3.74

RM48.00 MYR

88% off est. retail
This book is a great resource for students looking to learn about management science, quantitative analysis, and decision models. With comprehensive coverage and many examples and exercises, it is easy to use and accessible. The authors, Barry Render, Ralph Stair, and Michael Hanna, are all accomplished professors with years of experience in teaching quantitative methods.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.54

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Always Change a Winning Team: Why Reinvention and Change Are Prerequisites for Business Success
Peter Robertson | Marshall Cavendish Business

Always Change a Winning Team: Why Reinvention and Change Are Prerequisites for Business Success

RM22.00 MYR

Goodreads rating: 3.5

RM22.00 MYR

77% off est. retail
As you enjoy the rewards of a thriving business, "Always Change a Winning Team" serves as a reminder that the real danger lies in resting on your laurels. Peter Robertson deftly explores the paradox of success, urging a proactive approach to business strategy that eschews complacency for constant innovation. If you're looking to sustain and grow your enterprise in a rapidly evolving marketplace, this book might just be the wake-up call you need.
International Corporate Finance - Thryft

International Corporate Finance

RM156.00 MYR RM19.00 MYR 88% off

RM156.00 MYR RM19.00 MYR 88% off

If understanding the complexities of international finance is what you're aiming for, Jeff Madura's book could be your north star. It does a stellar job of unraveling the impacts of financial reform on international finance, positioning you to not just understand but also to effectively manage within this ever-evolving playground of numbers and policies. The book stands out for its currency and real-world industry relevance, making it a pragmatic choice for finance professionals and students alike.
The Business Environment - Thryft
Adrian Palmer, Bob Hartley  | Mcgraw-hill

The Business Environment

RM63.00 MYR RM19.00 MYR 70% off

Goodreads rating: 3.74

RM63.00 MYR RM19.00 MYR 70% off

93% off est. retail
This book could be a good read for business students and young professionals who are looking to understand the impact of social responsibility, ethics, and the natural environment on businesses. The author presents a comprehensive overview of various banking systems, money markets, and other key areas that impact the business environment. The case studies included in the book provide practical insights that are useful for young professionals looking to navigate the ever-changing business world.
The Complete Trading Course: Price Patterns, Strategies, Setups, and Execution Tactics
Corey Rosenbloom | Wiley

The Complete Trading Course: Price Patterns, Strategies, Setups, and Execution Tactics

RM115.00 MYR

Goodreads rating: 4.14

RM115.00 MYR

As you delve into Corey Rosenbloom's comprehensive guide, you'll appreciate how he demystifies complex market behaviors and breaks down the essentials of profitable trading. With a clear focus on price patterns, setups, and execution tactics, this book isn't just informative; it's a roadmap on your journey to becoming an adept trader. It stands out for presenting multifaceted trading methodologies in a coherent, manageable format. Whether you're honing your technique or constructing a sturdy trading foundation, this could be the ally you need.
No-Load Mutual Fund Guide - Thryft
William E. Donoghue | Harpercollins

No-Load Mutual Fund Guide

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.5

RM22.00 MYR RM15.00 MYR 32% off

79% off est. retail
Explains how to invest profitably in mutual funds, detailing the types of mutual funds and the advantages they offer.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
The Complete Idiot's Guide to Making Money on Wall Street
Christy Heady | Alpha

The Complete Idiot's Guide to Making Money on Wall Street

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.19

RM33.00 MYR RM19.00 MYR 42% off

81% off est. retail
If you've ever felt lost when it comes to the jargon and strategies of the stock market, this book is like a helpful friend guiding you through. With its straightforward advice, it demystifies the complex world of investments, making Wall Street approachable for the beginner looking to make informed decisions and grow their portfolio. It's not just a book; it's an investment in financial literacy.
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 4.07

RM19.00 MYR RM15.00 MYR 21% off

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Paradigms : The Business of Discovering the Future - Thryft
Joel A. Barker | Harperbusiness

Paradigms : The Business of Discovering the Future

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.98

RM30.00 MYR RM15.00 MYR 50% off

81% off est. retail
This book could be a good read for anyone interested in staying ahead of the game in their business or profession. Joel Barker explains how to identify paradigm shifts, adapt to change, and make the most out of new trends. With concrete examples and predictions for the future, this book will help you navigate uncertainty and improve your results. It's a practical guide to spotting future trends and maximizing your success.
Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly - Thryft
Jerry W. Claunch | Mcgraw Hill

Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 4.0

RM37.00 MYR RM15.00 MYR 59% off

94% off est. retail
Set-Up-Time Reduction is a great read for companies looking to increase their agility in manufacturing and remain competitive in a global marketplace. The book offers practical ideas for reducing set-up times, adopting a team approach to brainstorm solutions, monitoring safety during implementation, and avoiding common program pitfalls. Readers will appreciate the authoritative and timely insights, which can help them streamline their manufacturing processes, achieve faster responses, and easier bottom-line success.
Business by the Book: The Complete Guide of Biblical Principles for the Workplace
Larry Burkett | Thomas Nelson

Business by the Book: The Complete Guide of Biblical Principles for the Workplace

RM122.00 MYR RM26.00 MYR 79% off

Goodreads rating: 4.19

RM122.00 MYR RM26.00 MYR 79% off

If your spirituality influences your professional life, this book is for you. Larry Burkett shares insights on how Biblical principles can guide your business decisions and ethics. You'll find it's more than just a book; it’s a blend of faith and practicality that can serve as an ethical compass in the modern marketplace.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

RM59.00 MYR

Goodreads rating: 3.58

RM59.00 MYR

88% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
The Essence of Information Systems
John Ward, Chris Edwards  | Prentice Hall

The Essence of Information Systems

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.5

RM41.00 MYR RM22.00 MYR 46% off

78% off est. retail
If you're an MBA student or an aspiring manager looking to deepen your understanding of information systems, this book makes for an indispensable asset. It condenses the subject into its most critical elements, offering a concise yet comprehensive overview suitable both as a course companion and a handy reference for your professional bookshelf. Its streamlined content is also perfect for undergraduates and postgraduates seeking clarity and mastery in the field.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

RM85.00 MYR RM15.00 MYR 82% off

RM85.00 MYR RM15.00 MYR 82% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Asia Rising:Why America Will Prosper as Asia's Economies Boom - Thryft
Jim Rohwer | Simon & Schuster

Asia Rising:Why America Will Prosper as Asia's Economies Boom

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.0

RM33.00 MYR RM15.00 MYR 55% off

88% off est. retail
If you're someone deeply interested in economic trends and how shifting global powers affect the future, "Asia Rising" offers a thoughtful analysis. Considering it from today's perspective, it might fascinate you to track the predictions made back in 1995 against the actual economic landscape that has unfolded over the years. Plus, understanding these insights could be crucial if you're involved in global trade or are curious about East and South East Asia's booming markets.
Sales Management : Analysis and Decision Making - Thryft

Sales Management : Analysis and Decision Making

RM148.00 MYR RM48.00 MYR 68% off

Goodreads rating: 4.11

RM148.00 MYR RM48.00 MYR 68% off

88% off est. retail
Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

RM93.00 MYR RM41.00 MYR 56% off

Goodreads rating: 4.19

RM93.00 MYR RM41.00 MYR 56% off

88% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
International Financial Statement Analysis - Thryft
Hennie van Greuning CFA, David Tweedie, Thomas R. Robinson  | Wiley

International Financial Statement Analysis

RM182.00 MYR RM56.00 MYR 69% off

Goodreads rating: 4.25

RM182.00 MYR RM56.00 MYR 69% off

88% off est. retail
Whether you're a seasoned finance professional or looking to break into the field, 'International Financial Statement Analysis' offers a deep dive into how financial statements can vary internationally and how to interpret these differences effectively. It stands out by not just teaching you how to read the statements but also how to extract the sort of insights that can inform smarter investment decisions. This knowledge is pivotal for understanding the global economic landscape and could give you an edge in your professional journey.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.65

RM33.00 MYR RM19.00 MYR 42% off

87% off est. retail
If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management
Hank Pruden | Wiley

The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management

RM119.00 MYR

Goodreads rating: 3.56

RM119.00 MYR

If trading feels like navigating a maze in the dark, "The Three Skills of Top Trading" is your flashlight. Pruden's book dives into the world of trading, but it's not just about numbers and market analysis; it's a blend of psychological insight and concrete strategies rooted in the Wyckoff method. You will find this book a valuable companion as it sheds light on the behavioral aspects that often trip up traders, all while providing a clear framework for improving your trading discipline and pattern recognition. Whether you are a novice or an experienced trader, this book offers that mental finesse and systematic approach you might be seeking to elevate your trading game.
Management Masterclass: A Practical Guide to the New Realities of Business
Neil Glass | Unkno

Management Masterclass: A Practical Guide to the New Realities of Business

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.0

RM33.00 MYR RM22.00 MYR 33% off

If you're looking to refresh your management style and adapt to contemporary business landscapes, "Management Masterclass" might just be your next great read. Neil M. Glass offers insights that encourage you to ditch the old-school, rigid command-and-control approach in favor of flexibility and innovation. This book will inspire you to nurture a more dynamic workplace, where networking and learning take center stage.
Quantitative Methods for Decision Makers - Thryft
Mik Wisniewski | Pearson

Quantitative Methods for Decision Makers

RM159.00 MYR RM111.00 MYR 30% off

Goodreads rating: 3.84

RM159.00 MYR RM111.00 MYR 30% off

88% off est. retail
If numbers speak to you and you're tasked with making big decisions, "Quantitative Methods for Decision Makers" is quite the catch. Mik Wisniewski breaks down complex techniques into manageable, real-world examples. You'll find it more like a mentor guiding you through the wilderness of data, helping you to apply these skills directly to your managerial tasks—whether you're aiming for an MBA or seated in the exec's chair.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.26

RM41.00 MYR RM22.00 MYR 46% off

87% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.08

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model - Thryft
Ray C. Anderson | Chelsea Green Pub Co

Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.86

RM37.00 MYR RM15.00 MYR 59% off

85% off est. retail
"Mid-Course Correction" is a must-read for anyone interested in the intersection of business and environmental sustainability. Ray Anderson's personal story and his company's journey towards becoming a sustainable enterprise provides valuable insights and inspiration for business people, environmentalists, and educators alike. The book's unique and memorable feature is its emphasis on the personal values and passion that drive businesses towards sustainability.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM52.00 MYR

Goodreads rating: 3.74

RM52.00 MYR

88% off est. retail
This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Globalizing Strategy - Thryft

Globalizing Strategy

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.5

RM52.00 MYR RM15.00 MYR 71% off

88% off est. retail
Globalizing Strategy is an essential read for managers who are interested in learning how to develop a successful global strategy. The book provides a comprehensive approach to globalization, and it is based on research conducted with senior executives of multinational firms. It offers an array of practical insights into designing global products and services, global marketing, making global moves, building global organizations, etc. The real-world examples and case studies from American, European, and Japanese companies make it an invaluable resource.
Small Business Management Fundamentals - Thryft
Dan Steinhoff | Mcgraw-hill Companies

Small Business Management Fundamentals

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.0

RM22.00 MYR RM15.00 MYR 32% off

83% off est. retail
This book is a great read for anyone interested in starting or managing a small business. It covers all the fundamental concepts of small business management and provides practical tips for success based on real-world experience. The "Developing A Business Plan" exercise is especially valuable for anyone looking to turn their business idea into a reality. The addition of new chapters on ethics and social responsibility, the development of the business plan, and operations management make this an up-to-date and comprehensive guide for small business owners. Readers would appreciate the practical exercises and real-world vignettes that add depth and context to the concepts discussed.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

RM45.00 MYR

Goodreads rating: 4.0

RM45.00 MYR

88% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

RM41.00 MYR

Goodreads rating: 3.6

RM41.00 MYR

88% off est. retail
This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Property Ladder: How to Make £££s From Property
Sarah Beeny | Cassell Illustrated

Property Ladder: How to Make £££s From Property

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 3.75

RM37.00 MYR RM26.00 MYR 30% off

Looking to dive into property investment or development? "Property Ladder" could be your essential guide. With insights from experts Sarah Beeny and Philippa Ransford, you'll learn not only how to make informed decisions whether you're buying to rent or sell, but also how to troubleshoot and fix issues as they arise—a holistic approach for both beginners and seasoned investors.
Principles of Managerial Finance - Thryft
Lawrence J. SanDiego State University Gitman | Pearson, Addison Wesley

Principles of Managerial Finance

RM145.00 MYR RM22.00 MYR 85% off

Goodreads rating: 3.88

RM145.00 MYR RM22.00 MYR 85% off

If you're currently studying finance or venturing into a management role, Gitman's "Principles of Managerial Finance" could serve as an invaluable guide. It's not merely a textbook; it's a comprehensive roadmap that blends theory with real-world application, peppered with contemporary examples that make the dry subject matter come to life. Its unique angle on ethics will ensure your financial decisions are as socially responsible as they are strategically sound.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.0

RM33.00 MYR RM22.00 MYR 33% off

88% off est. retail
If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft
Fred D. Arditti | Harvard Business Review Press

Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities

RM148.00 MYR RM37.00 MYR 75% off

Goodreads rating: 3.5

RM148.00 MYR RM37.00 MYR 75% off

88% off est. retail
If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
Business Accounting - Thryft
Frank Wood | Financial Times Prentice Hall

Business Accounting

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.13

RM30.00 MYR RM15.00 MYR 50% off

If you're a student or professional looking to master the art of bookkeeping and accounting, Business Accounting is a must-read. With its eleventh edition being the standard introductory text, this book covers both basic and advanced aspects of financial accounting. It also offers a comprehensive introduction to management accounting. Whether you're studying for a professional qualification or just starting your career, Business Accounting is the go-to resource to sharpen your accounting skills.
The Complete Asian Report Writer - Thryft
Graham Colin-Jones | Times Editions,singapore

The Complete Asian Report Writer

RM397.00 MYR RM85.00 MYR 79% off

Goodreads rating: 0.0

RM397.00 MYR RM85.00 MYR 79% off

If you're navigating the nuances of Asian business communication, 'The Complete Asian Report Writer' is a resourceful tool to own. Graham Colin-Jones tailors writing strategies specifically for Asian markets, making it an insightful companion for professionals looking to refine their report writing to cater to this audience. It's a thoughtfully structured handbook that will surely enhance your written communication in a business context.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

RM285.00 MYR RM74.00 MYR 74% off

Goodreads rating: 3.57

RM285.00 MYR RM74.00 MYR 74% off

75% off est. retail
If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold | Random House Business Books

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.54

RM30.00 MYR RM15.00 MYR 50% off

This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.