Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World

RM56.00 MYR

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57% off est. retail
"The Agility Advantage" could be a game-changer for you if you're looking to stay ahead in today's volatile business climate. Amanda Setili doesn't just identify the need for speed; she breaks down the art of agility into practical strategies. By learning from the top players like Google and Amazon, Setili guides you to become more nimble in spotting and seizing opportunities. This book arms you with the tools to adapt, survive, and succeed where others might falter.
The Index Card
Harold Pollack, Helaine Olen  | Portfolio

The Index Card

RM41.00 MYR

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Goodreads rating: 3.9

RM41.00 MYR

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45% off est. retail
If you're feeling overwhelmed by the complexity of managing your money, "The Index Card" is like a breath of fresh air. It simplifies what experts make complicated and gives you straightforward, actionable steps. The book takes the guise of financial myths and breaks them down, making it a great resource if you're looking to take control of your finances without getting bogged down by jargon or unnecessary complications.
How the Mighty Fall and Why Some Companies Never Give In

RM37.00 MYR

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If you've ever worried about the longevity of your business or been fascinated by the rise and fall of corporate giants, "How the Mighty Fall" is a thought-provoking exploration of what goes wrong and how to right it. Jim Collins doesn't just spell out doom; he offers a blueprint for change. Picture yourself learning the warning signs of decline and being empowered with strategies to lead a comeback. This book is a sagacious companion for business leaders and enthusiasts looking to understand and navigate the life cycle of companies.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

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Goodreads rating: 3.13

Regular price RM45.00 MYR RM30.00 MYR 33% off

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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
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"Rich Dad Poor Dad" could really pivot your perspective on money. It's like sitting down with a wise mentor who demystifies financial success through a tale of two dads. It's not just theory; it's practical wisdom that challenges conventional beliefs and empowers you to think differently about assets, liabilities, and your paycheck. If you feel like the traditional rules of money don't add up, this book could be your new arithmetic.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Khosla and sawhney | Penguin Books

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

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Goodreads rating: 3.83

Regular price RM34.00 MYR RM30.00 MYR 12% off

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76% off est. retail
This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
A Fish in Your Ear: The New Discipline of Project Portfolio Management

Regular price RM67.00 MYR RM34.00 MYR 49% off

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77% off est. retail
If you're struggling with prioritizing projects and feeling like your decision-making process could use a refresh, "A Fish in Your Ear" might offer the clarity you need. Michael Menard brings a new perspective to project portfolio management, using engaging and approachable language that could help you understand the critical nature of project selection over strategic planning. This could be particularly transformative if you're in an executive role looking to drive efficiency and profitability through better project choices.

RM41.00 MYR

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If you're navigating the data-drenched landscape of our modern world, "The Model Thinker" could be your compass. Scott E. Page has crafted a guide that not only demystifies complex data sets but equips you with a plethora of models to make sense of the chaos. It's perfect for the aspiring data savant who wishes to harness the transformative potential of numbers in making informed decisions, crafting accurate predictions, and delivering powerful insights.
How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time

RM37.00 MYR

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63% off est. retail
How to Build a Billion Dollar App is a fascinating guide that provides a deep dive into the world of billion-dollar apps, and serves as an essential reading for anyone trying to build the next must-have app. The author George Berkowski shares exclusive insights and behind-the-scenes stories of the success stories of billion-dollar-app club members, including Instagram, WhatsApp, Snapchat, Candy Crush, and Uber. The book offers practical advice on how to convert an idea into a spectacularly successful mobile business, including finding a co-founder, building a team, attracting millions of users, and juggling the pressures of being the CEO of a billion-dollar company.
Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

RM45.00 MYR

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If you've been spinning wheels in the financial Rat Race and hunger for more control over your wealth, Kiyosaki is here to guide you. With his accessible principles, you'll learn to assess, protect, and leverage your finances, giving you a clearer path to financial freedom. His approach isn't just informative—it's transformative for those ready to invest in their financial literacy.
The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

RM34.00 MYR

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If you're fascinated by the intersection of human biology and economic decision-making, "The Hour Between Dog and Wolf" could offer you some riveting insights. John Coates, with his background in neuroscience and Wall Street, unpacks the physiological underpinnings of risk-taking and its impact on the financial world. This book might just change how you perceive the markets—and the bankers that fuel them.
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life - Thryft
Kim Kiyosaki | Rich Press

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

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Goodreads rating: 4.03

Regular price RM41.00 MYR RM15.00 MYR 63% off

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If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
U.S. Taxes for Worldly Americans: The Traveling Expat's Guide to Living, Working, and Staying Tax Compliant Abroad

Regular price RM86.00 MYR RM56.00 MYR 35% off

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61% off est. retail
As someone dancing between borders, understanding the intricacies of tax laws can be as daunting as learning a new language. "U.S. Taxes for Worldly Americans" is essentially a Rosetta Stone for expats and digital nomads. Olivier Wagner, a CPA, doesn't just crunch numbers; he offers a passport to tax efficiency, revealing legal avenues where globe-trotters like you might not have to pay Uncle Sam a dime. It's a toolkit no international US citizen should be without.

RM41.00 MYR

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If you're seeking to understand the intersections of effective management, personal development, and societal change, "The Essential Drucker" could offer you profound insights. Drucker's work has a timeless quality, and in this volume, his wisdom is distilled to cater to both the fledgling manager and the seasoned executive. It's an investment in a clearer perspective on your professional path and the evolving business landscape.
Leadership by Algorithm : Who Leads and Who Follows in the AI Era - Thryft

RM56.00 MYR

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56% off est. retail
"Leadership by Algorithm" is a must-read for business leaders navigating the integration of AI in their organizations. De Cremer offers a unique insight into the challenges and potential outcomes that arise when machines take on a leadership role. The book examines the qualities needed for effective leadership in an automated work environment and provides fascinating insights into the future of organizations. If you're interested in AI and its role in the workplace, this is the book for you.
Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

RM41.00 MYR

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55% off est. retail
If you're someone who likes to stay ahead of the curve and enjoys figuring out where the world is heading next, "Non-Obvious 2018 Edition" is for you. Rohit Bhargava has carefully curated a set of trends that challenge common thinking and provide a unique lens through which to view potential futures. This book isn't just a trend list; it's a thought-provoking guide to understanding and capitalizing on the unseen patterns that influence how we live, work, and play.
Retire Young Retire Rich
Robert T. Kiyosaki, Sharon L. Lechter  | Warner Books

Retire Young Retire Rich

RM116.00 MYR

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Goodreads rating: 4.09

RM116.00 MYR

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If financial independence is on your horizon, "Retire Young Retire Rich" could be your guide. Kiyosaki extends the philosophy of his previous work to focus on the steps to achieving early retirement through smart investing and income-generating assets. Readers find it practical, motivating, and a catalyst for changing their financial mindset.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Regular price RM52.00 MYR RM26.00 MYR 50% off

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82% off est. retail
If your pulse quickens with the promise of marketing that resonates and connects deeply with your audience, Joe Pulizzi's "Epic Content Marketing" should be on your radar. Rather than bombarding customers with forgettable content, Pulizzi details a better path: crafting content so valuable and engaging that customers can't help but be drawn in. It's perfect for those seeking a transformation in their approach to marketing, loaded with actionable advice backed by compelling case studies. This book is like a GPS for navigating the content marketing landscape—and it's geared towards getting you results.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

RM41.00 MYR

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If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
The Complete TurtleTrader: The Legend, The Lessons, The Results

RM149.00 MYR

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Imagine being plucked from your everyday life to become a trading prodigy—because that’s the promise "The Complete TurtleTrader" delivers on. Intrigued by the possibility that anyone could learn to be great at investing, Richard Dennis's experiment turned eager novices into millionaires. Through Covel's narrative, you'll follow the Turtles' unconventional journey and may even pick up some time-tested investment wisdom that could make your next financial decision groundbreaking. After all, if a blackjack player and a game designer can do it, why not you?
Retire Young Retire Rich
Sharon L. Lechter, Robert T. Kiyosaki  | Warner Books

Retire Young Retire Rich

RM145.00 MYR

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Goodreads rating: 4.09

RM145.00 MYR

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If you've ever dreamed of ditching the nine-to-five grind earlier than the typical retirement age, "Retire Young Retire Rich" could be your guidebook. Kiyosaki expands on the principles that made "Rich Dad Poor Dad" a sensation, offering personal anecdotes and practical advice that could put you on the fast track to financial independence. It's a favorite among aspiring early retirees for its actionable insights.
Clayton M. Christensen | Collins

The Innovator's Dilemma

RM49.00 MYR

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Goodreads rating: 4.04

RM49.00 MYR

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If you're curious about why successful companies can still fail in the face of innovation, "The Innovator's Dilemma" might just be the eye-opener you need. Clayton M. Christensen weaves together research and theory to explain how business leaders often miss out on new waves of innovation. His insights could reshape your understanding of strategic planning and future-proofing in a fast-paced business world.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

Regular price RM41.00 MYR RM22.00 MYR 46% off

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Goodreads rating: 3.83

Regular price RM41.00 MYR RM22.00 MYR 46% off

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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Principles of Management
Eva Hartmann, Anastasia H Cortes, David S. Bright  | 12th Media Services

Principles of Management

Regular price RM45.00 MYR RM37.00 MYR 18% off

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Goodreads rating: 3.58

Regular price RM45.00 MYR RM37.00 MYR 18% off

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If you're stepping into the world of management or refining your expertise, "Principles Of Management" could be your essential guide. Bridging foundational concepts with a depth of expertise across various facets of management, this book can be the cornerstone of your educational journey, offering structured insight with its discussion on leading, planning, and strategizing. Its collective wisdom from specialized authors makes it a diverse tool for understanding complex organizational dynamics.
Purpose, Incorporated: Turning Cause Into Your Competitive Advantage

RM34.00 MYR

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Imagine transforming the way you see your work—where passion meets profit and ethics drive success. "Purpose, Incorporated" could be the catalyst for that shift. It's a compelling read, especially if you're wrestling with how to align your career with your values without sacrificing commercial success. The insightful interviews and case studies illustrate that purpose and profit can, and perhaps should, go hand-in-hand.
Value Investing: From Graham to Buffett and Beyond

RM49.00 MYR

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If you're keen on making your investments work for you in the long-term, this updated edition of "Value Investing" offers a wealth of knowledge that's withstood the test of time. It lays down fundamental principles and practical strategies, underlining the 'margin of safety' concept. Not only will you be walking in the footsteps of investing legends like Graham and Buffett, but you'll also be adapting those strategies to contemporary markets. This isn't about quick wins; it's about building lasting value.
Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

Regular price RM71.00 MYR RM37.00 MYR 48% off

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70% off est. retail
This book is a must-read for individuals and businesses navigating the complexities of our rapidly changing world. Beyond Great provides nine essential strategies that will help you thrive in the face of economic nationalism, technological revolution, and social tension. Through real-life examples and practical insights, the authors present a comprehensive framework for building a high-performing, adaptable, and socially responsible global company. Get ready to become a shapeshifter and embrace the new rules of success in this era of constant transformation.
Profits Unlimited - A Wall Street Insider Reveals the Secret to Life-Changing Wealth

RM37.00 MYR

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If you're looking to understand the intricacies of stock market investment and dream of significant financial gains, "Profits Unlimited" could be your guide. Paul Mampilly's experience gives you an insider's viewpoint, breaking down complex strategies into relatable advice. It’s like having a mentor who demystifies the ways of Wall Street for personal wealth.
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing

RM175.00 MYR

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If you're feeling lost in the investment jungle, "A Random Walk Down Wall Street" could be akin to a trusty compass. Malkiel doesn't just hand you fish; he teaches you how to fish in the murky waters of the stock market. With a blend of humor and wisdom, this book could shift your perspective from short-term speculation to long-term wealth creation.
The McKinsey Way
Ethan M. Rasiel | Mcgraw-hill

The McKinsey Way

RM49.00 MYR

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Goodreads rating: 3.61

RM49.00 MYR

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"The McKinsey Way" could be a gem for you if you're eager to absorb the revered methodologies that make McKinsey & Company consultants so effective. Imagine having a roadmap to tackle business challenges, from data analysis to persuasive presentations, all distilled from an insider's experience. It's a plunge into a world where every problem is a puzzle awaiting a strategic solution, inviting you to refine your professional toolkit.
Can Finance Save the World?: Regaining Power over Money to Serve the Common Good - Thryft

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86% off est. retail
If you're intrigued by the potential of finance to positively impact worldwide issues, then Bertrand Badré's insights are for you. Drawing from his experience at the World Bank Group, Badré offers a visionary take on how to repurpose financial tools for societal good. You'll finish the book feeling empowered about the role money can play in tackling climate change, poverty, and infrastructure challenges.
How to Change the World: Social Entrepreneurs and the Power of New Ideas

RM41.00 MYR

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63% off est. retail
You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
Secrets of Self-Made Millionaires

RM31.00 MYR

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This book might just be what you need if you're resolved to take charge of your financial destiny. Adam Khoo's journey to wealth at an impressively young age is distilled into actionable strategies, not just for high-flying execs but for anyone hungry to escape the daily grind and make their money work for them. It's a coach, mentor, and strategy guide rolled into one.
HBR Guide to Project Management (HBR Guide Series) - Thryft

RM45.00 MYR

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69% off est. retail
If you're feeling overwhelmed by project deadlines and stakeholder pressures, this book is like having a mentor at your side. It breaks down complex project management concepts into actionable steps, helping you orchestrate everything from team dynamics to time management. Consider it a toolbox to not only survive but excel in the demanding world of project management.
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich - Thryft

RM52.00 MYR

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If you've ever faced perplexity reflecting on a financial decision, "Your Money and Your Brain" could be a game-changer for you. Jason Zweig taps into the engaging world of neuroeconomics to unpack the mysteries of why intelligent people make unsound financial choices. More than a simple guide, this book is a deep dive into the emotional undertow of investing, offering clear strategies to combat our brains' built-in stumbling blocks. It's a must-read if you're serious about sharpening your financial acumen with some neurological insights.
Smarter Investing: Simpler Decisions for Better Results
Tim Hale | Prentice Hall

Smarter Investing: Simpler Decisions for Better Results

Regular price RM201.00 MYR RM82.00 MYR 59% off

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Goodreads rating: 4.09

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If you're overwhelmed by complex investment advice and want guidance that's straightforward and reliable, "Smarter Investing" might be just what you need. Tim Hale translates his extensive experience into accessible strategies that aim to make your money work harder. This book strips away the noise and offers a clear path to build and maintain a balanced portfolio, making it a solid choice if you're seeking better investment outcomes without the hassle.
The McKinsey Way
Ethan M. Rasiel | Mcgraw-hill

The McKinsey Way

RM49.00 MYR

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Goodreads rating: 3.61

RM49.00 MYR

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60% off est. retail
THE MCKINSEY WAY can be a great read for anyone who wants to get an in-depth understanding of how one of the world's best consulting firm works. The book provides a fascinating behind-the-scenes look at McKinsey & Company's approach to problem-solving, team-building, and management. In addition, Ethan Rasiel's writing style is engaging and witty, making it a fun read. The book serves as a toolkit of problem-solving techniques without peer, and it empowers every business decision-maker to become a better strategic player in any organization.
A Gift to My Children - A Father's Lessons for Life and Investing

RM30.00 MYR

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70% off est. retail
Jim Rogers shares from the heart in "A Gift to My Children," offering life advice with the tenderness of a father’s love. Whether you're parenting, investing or just seeking guidance for the journey ahead, this book could be a compass. It's short, peppered with Rogers' personal anecdotes, and reflects a wish we all understand: leaving a lasting, positive legacy for our children. The blend of personal experiences with universal lessons makes it a read that both captures the intimacy of family ties and the importance of self-reliance and critical thinking.
Innovation and Entrepreneurship: Practice and Principles

RM31.00 MYR

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This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
Bankruption - How Community Banking Can Survive Fintech - Thryft
John Waupsh | Wiley

Bankruption - How Community Banking Can Survive Fintech

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Goodreads rating: 3.96

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This book is a must-read for community banking executives who are struggling to find their place in the face of fierce competition from fintech companies. With clear analysis and practical advice, author John Waupsh offers a roadmap for these banks to not only survive but also thrive in the new digital age. By dispelling common myths and providing proven strategies, this book equips community banks with the tools they need to stay relevant and compete in the ever-changing financial landscape. It's time to take back the market and secure a bright future for community banking.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption
Michael McQueen | Wiley

How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption

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Goodreads rating: 4.15

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If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
How to Change the World: Social Entrepreneurs and the Power of New Ideas

RM41.00 MYR

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63% off est. retail
"How to Change the World" is an inspiring read that showcases real-life examples of individuals who have made a significant impact on society. The book emphasizes the power of determination and innovation in solving social problems and encourages readers to become agents of change themselves. It is an invaluable handbook for anyone seeking to make a positive mark on the world.
Rich Dad's Who Took My Money? - Why Slow Investors Lose And Fast Money Wins! - Thryft

RM15.00 MYR

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This book is perfect for those who are tired of traditional investments that do not yield significant growth. It provides practical and actionable advice on how to speed up investments for higher returns, making it ideal for individuals who want to make the most out of their money. With its unique perspective on investments, readers will get to learn the importance of taking risks and moving fast, which are crucial elements in achieving greater financial prosperity.
The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy

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The Parable of Pipeline is perfect for readers who want to learn about creating steady income streams. The book teaches readers how to build pipelines of ongoing residual income that provide the financial freedom they crave. With a straightforward approach, Burke Hedges shows readers how to make the leap from earning a living today to enjoying a lifestyle tomorrow. The most unique feature of this book is that it provides practical, actionable steps on how to achieve passive wealth. Overall, readers will appreciate The Parable of Pipeline for its simple yet valuable advice on building financial independence.
No-Load Mutual Fund Guide - Thryft
William E. Donoghue | Harpercollins

No-Load Mutual Fund Guide

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 3.5

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Explains how to invest profitably in mutual funds, detailing the types of mutual funds and the advantages they offer.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

RM56.00 MYR

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Goodreads rating: 3.85

RM56.00 MYR

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88% off est. retail
If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
The Complete Trading Course: Price Patterns, Strategies, Setups, and Execution Tactics

RM116.00 MYR

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As you delve into Corey Rosenbloom's comprehensive guide, you'll appreciate how he demystifies complex market behaviors and breaks down the essentials of profitable trading. With a clear focus on price patterns, setups, and execution tactics, this book isn't just informative; it's a roadmap on your journey to becoming an adept trader. It stands out for presenting multifaceted trading methodologies in a coherent, manageable format. Whether you're honing your technique or constructing a sturdy trading foundation, this could be the ally you need.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

Regular price RM52.00 MYR RM19.00 MYR 63% off

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Goodreads rating: 0.0

Regular price RM52.00 MYR RM19.00 MYR 63% off

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Service Process Design For Value Co-Creation - Thryft
Joy M. Field | Business Expert Press

Service Process Design For Value Co-Creation

Regular price RM60.00 MYR RM26.00 MYR 57% off

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Goodreads rating: 3.0

Regular price RM60.00 MYR RM26.00 MYR 57% off

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.