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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from RM36.81 MYR

Goodreads rating: 3.33

from RM36.81 MYR

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM70.28 MYR from RM33.10 MYR Save up to 57%

RM70.28 MYR from RM33.10 MYR Save up to 57%

In stock: Very Good

Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.55

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM33.10 MYR from RM18.22 MYR Save up to 46%

Goodreads rating: 3.41

RM33.10 MYR from RM18.22 MYR Save up to 46%

In stock: Very Good

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 4.1

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

RM21.94 MYR from RM14.50 MYR Save up to 78%

Goodreads rating: 3.57

RM21.94 MYR from RM14.50 MYR Save up to 78%

In stock: Like New, Very Good

This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Trade Fair Design Annual 2007/8 - Thryft
Karin Schulte | Av Edition Gmbh

Trade Fair Design Annual 2007/8

RM24.00 MYR from RM18.86 MYR Save up to 21%

Goodreads rating: 0.0

RM24.00 MYR from RM18.86 MYR Save up to 21%

In stock: Very Good

Recommended for designers, architects, and event managers. Provides a comprehensive collection of the best-designed trade fair stands in the German speaking region. A perfect source of inspiration to create new and fresh design ideas.
Design
Tom Peters | Dk

Design

from RM33.10 MYR

Goodreads rating: 3.95

from RM33.10 MYR

In stock: Well Read

If you're someone always on the lookout for engaging, bite-sized insights that can spark your creativity and elevate your understanding of design, this might just be your next page-turner. Reflecting on Tom Peter's passionate take on the subject could be the kind of fuel you need for your next big idea or project.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

RM33.10 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 4.19

RM33.10 MYR from RM14.50 MYR Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Harvard Business Review on Breakthrough Thinking
New
Dorothy Leonard-Barton, Jeffrey F. Rayport  | Harvard Business Press

Harvard Business Review on Breakthrough Thinking

from RM40.53 MYR

Goodreads rating: 3.6

from RM40.53 MYR

In stock: Well Read

If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey | Sage Publications, Inc

Effective Leadership: Theory, Cases, and Applications

RM192.99 MYR from RM100.03 MYR Save up to 49%

Goodreads rating: 4.25

RM192.99 MYR from RM100.03 MYR Save up to 49%

In stock: Like New

If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.
New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford  | Mcgraw-hill

New Products Management

RM33.10 MYR from RM21.94 MYR Save up to 37%

Goodreads rating: 3.51

RM33.10 MYR from RM21.94 MYR Save up to 37%

In stock: Like New

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM116.29 MYR from RM74.00 MYR Save up to 36%

Goodreads rating: 3.94

RM116.29 MYR from RM74.00 MYR Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM62.84 MYR from RM25.66 MYR Save up to 60%

Goodreads rating: 3.79

RM62.84 MYR from RM25.66 MYR Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

RM33.10 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 3.99

RM33.10 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
Leading Ways : Evolving Yield and Effectiveness - Thryft

Leading Ways : Evolving Yield and Effectiveness

RM33.10 MYR from RM18.22 MYR Save up to 46%

RM33.10 MYR from RM18.22 MYR Save up to 46%

In stock: Like New

If you're feeling overwhelmed by constant work demands, "Leading Ways" may change your perspective. It's not just advice—it's a paradigm shift wrapped in real-life experiences that teaches leaders and employees alike to master the art of balancing productivity with the joy of living. H.S. Lim's EYE© model can reopen your eyes to what truly matters, redefining success in the workplace and beyond.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

RM33.10 MYR from RM21.94 MYR Save up to 37%

Goodreads rating: 3.73

RM33.10 MYR from RM21.94 MYR Save up to 37%

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Escape From Cluelessness - A Guide For The Organizationally Challenged - Thryft
Lee G. Bolman, Terrence E. Deal  | Amacom Books

Escape From Cluelessness - A Guide For The Organizationally Challenged

RM36.81 MYR from RM21.94 MYR Save up to 46%

Goodreads rating: 3.64

RM36.81 MYR from RM21.94 MYR Save up to 46%

In stock: Very Good

Feeling lost in the corporate maze? "Escape From Cluelessness" could be your compass. Bolman and Deal offer a humorous and insightful journey through the perplexities of modern work life. Imagine transforming workplace woes into a more positive experience — this book might just be your stepping stone to a more fulfilling career.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft
Roberto Verganti | Harvard Business Press

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

RM40.53 MYR from RM33.10 MYR Save up to 31%

Goodreads rating: 4.0

RM40.53 MYR from RM33.10 MYR Save up to 31%

In stock: Very Good

If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts - Thryft
Tom Sant | Amacom Books

Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.79

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Like New

This book is a must-read for anyone who wants to improve their skills in writing winning business proposals. With clear instructions and before-and-after samples, it takes you through a step-by-step process that will help you craft compelling and persuasive messages. Learn how to attract prospects' attention, speak to their needs, and ultimately win more customers and contracts. Say goodbye to confusing and unpersuasive proposals and hello to success in the world of business.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

RM40.53 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.4

RM40.53 MYR from RM18.22 MYR Save up to 55%

In stock: Like New

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

RM111.18 MYR from RM55.41 MYR Save up to 50%

Goodreads rating: 3.0

RM111.18 MYR from RM55.41 MYR Save up to 50%

In stock: Very Good

For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

from RM40.53 MYR

Goodreads rating: 3.78

from RM40.53 MYR

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM103.75 MYR from RM55.41 MYR Save up to 49%

Goodreads rating: 3.0

RM103.75 MYR from RM55.41 MYR Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Seven Power Strategies for Building Customer Loyalty
Paul R. Timm | Amacom Books

Seven Power Strategies for Building Customer Loyalty

from RM122.34 MYR

Goodreads rating: 3.0

from RM122.34 MYR

In stock: Well Read

Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

from RM30.73 MYR Save up to 2%

Goodreads rating: 4.1

from RM30.73 MYR Save up to 2%

In stock: Well Read

The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft
Larry Wilso, Spencer Johnson  | William Morrow

The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life

RM32.28 MYR from RM21.94 MYR Save up to 36%

Goodreads rating: 3.8

RM32.28 MYR from RM21.94 MYR Save up to 36%

In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

RM33.10 MYR from RM18.22 MYR Save up to 51%

Goodreads rating: 3.75

RM33.10 MYR from RM18.22 MYR Save up to 51%

In stock: Well Read

If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
The Click Moment : Seizing Opportunity in an Unpredictable World - Thryft
Frans Johansson | Portfolio

The Click Moment : Seizing Opportunity in an Unpredictable World

RM40.53 MYR from RM21.94 MYR Save up to 50%

Goodreads rating: 3.95

RM40.53 MYR from RM21.94 MYR Save up to 50%

In stock: Very Good

This book could be a good read for individuals and organizations who are tired of relying solely on strategies and plans to guarantee success. Frans Johansson's "The Click Moment" introduces the idea that success is more random than we think, but there are specific actions we can take to seize the rare point of opportunity that unexpectedly arises and alter our fate. Through historical accounts of successful people and companies, Johansson offers realistic advice on how we can create more click moments, take more risks, and embrace chance encounters to harness the complex forces of success.
Experimental Formats & Packaging - Thryft
Roger Fawcett-Tang, Daniel Mason  | Rockport Publishers

Experimental Formats & Packaging

RM33.10 MYR from RM14.50 MYR Save up to 61%

Goodreads rating: 3.93

RM33.10 MYR from RM14.50 MYR Save up to 61%

In stock: Like New

This book is a great choice for designers looking to create unique, out-of-the-box packaging and book formats. With over 100 case studies, it provides inspiration and practical knowledge to help push boundaries and experiment with different materials and techniques. The extensive directory of materials and basic box templates is also a useful resource for designers looking to expand their skills and knowledge in this area.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from RM33.10 MYR

Goodreads rating: 4.0

from RM33.10 MYR

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM33.10 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 3.0

RM33.10 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

from RM33.10 MYR

Goodreads rating: 3.77

from RM33.10 MYR

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers - Thryft
Richard Nelson Bolles | Ten Speed Press

What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers

RM32.28 MYR from RM21.94 MYR Save up to 36%

Goodreads rating: 3.71

RM32.28 MYR from RM21.94 MYR Save up to 36%

In stock: Very Good

If you feel stuck in your current job or lost in the career search jungle, "What Color Is Your Parachute?" could be the compass you need. Richard Nelson Bolles provides a timeless manual that's updated to address modern job markets, offering strategies that help you understand your own unique skills and how to market them. People love it for its practical exercises that lead to real personal insights and actionable plans.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 4.02

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
New
John Stahl-Wert, Ken Jennings  | Berrett-koehler Publishers

The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community

from RM44.25 MYR

Goodreads rating: 4.02

from RM44.25 MYR

In stock: Well Read

The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM36.81 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.71

RM36.81 MYR from RM18.22 MYR Save up to 55%

In stock: Very Good

This book is a must-read for anyone concerned about the current state of leadership. With Iacocca's firsthand experience and passion, he takes readers on a journey to answer the crucial question of our time: Where have all the leaders gone? Through his outrage and insights, he delivers an urgent wake-up call, challenging us to reexamine the qualities and actions of true leaders. Brace yourself for a thought-provoking read that will leave you inspired to take action and demand effective leadership in today's world.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.86

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Like New

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.67

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

RM33.10 MYR from RM21.94 MYR Save up to 34%

Goodreads rating: 3.91

RM33.10 MYR from RM21.94 MYR Save up to 34%

In stock: Very Good

"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 0.0

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Well Read

"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide - Thryft
Paul A. Baumgarten, Mark Fleischer, Donald C. Farber  | Limelight

Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide

RM25.66 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.37

RM25.66 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone interested in the business side of the film industry. It provides a clear and concise guide to the complex procedures involved in producing, financing, and distributing a film. The expertise of three entertainment law experts makes this book an essential reference for independent producers, filmmakers, and anyone interested in the workings of the movie industry. The book's most distinctive feature is its authoritative approach in cutting through the jungle of film business, providing valuable insights and guidance to its readers.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.72

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Getting Things Done : The Art of Stress-Free Productivity - Thryft

Getting Things Done : The Art of Stress-Free Productivity

RM25.66 MYR from RM14.50 MYR Save up to 56%

RM25.66 MYR from RM14.50 MYR Save up to 56%

In stock: Well Read

If an ever-growing to-do list and the constant pressure of deadlines are keeping you up at night, David Allen’s “Getting Things Done” could be the game-changer you need. It's more than just a book—it’s a comprehensive method to declutter your mind, organize your tasks, and create a workflow that’s sustainable and peaceful. Adopting GTD may just transform your approach to work and life, letting you breathe easier.
Advanced Brand Management: From Vision to Valuation
New
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

from RM33.10 MYR

Goodreads rating: 3.63

from RM33.10 MYR

In stock: Well Read

If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM33.10 MYR

Goodreads rating: 4.0

from RM33.10 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them
Robert J. Herbold | Doubleday Business

The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

from RM59.13 MYR

Goodreads rating: 3.39

from RM59.13 MYR

In stock: Very Good

You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

from RM122.34 MYR

Goodreads rating: 4.21

from RM122.34 MYR

In stock: Well Read

If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
East Coast Rooms: Portfolios of 31 Interior Designers and Architects - Thryft
Anna Kasabian | Quarry Books

East Coast Rooms: Portfolios of 31 Interior Designers and Architects

RM81.44 MYR from RM40.53 MYR Save up to 50%

Goodreads rating: 4.0

RM81.44 MYR from RM40.53 MYR Save up to 50%

In stock: Well Read

If you're passionate about interior design, "East Coast Rooms" could be a visual feast for you. It provides a dive into the diverse aesthetics of 31 designers, each with their signature style that embodies the East Coast's elegance. This book might inspire your next home decor project or simply satisfy your curiosity about high-end interior trends.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

from RM51.69 MYR

Goodreads rating: 4.03

from RM51.69 MYR

In stock: Well Read

If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.