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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.75

RM33.00 MYR RM15.00 MYR 55% off

84% off est. retail
If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM27.00 MYR RM16.00 MYR 41% off

Goodreads rating: 3.71

RM27.00 MYR RM16.00 MYR 41% off

From Booklist Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. As the CEO of Chrysler Corporation, he brought the company back from the brink of bankruptcy
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.61

RM33.00 MYR RM15.00 MYR 55% off

81% off est. retail
If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 4.03

RM52.00 MYR RM19.00 MYR 63% off

86% off est. retail
If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.0

RM33.00 MYR RM15.00 MYR 55% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM37.00 MYR

Goodreads rating: 3.45

RM37.00 MYR

88% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health
Robert H. Rosen, Lisa Berger  | Tarcher

The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.0

RM33.00 MYR RM15.00 MYR 55% off

82% off est. retail
If you’re stepping into management, "The Healthy Company" could be your next best read. Bob Rosen shares practical advice that bridges the gap between employee satisfaction and profit growth. It's not just theory; the book is packed with real-world cases that illustrate how a healthy corporate culture can indeed drive a company's success. This could be the guide that helps you understand and implement strategies that benefit both the people and the balance sheet.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them
Robert J. Herbold | Doubleday Business

The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

RM70.00 MYR RM30.00 MYR 57% off

Goodreads rating: 3.39

RM70.00 MYR RM30.00 MYR 57% off

78% off est. retail
You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
Managing to Have Fun - Thryft
Matt Weinstein | Matt Weinstein

Managing to Have Fun

RM32.00 MYR RM15.00 MYR 53% off

Goodreads rating: 3.52

RM32.00 MYR RM15.00 MYR 53% off

"Managing to Have Fun" is a treasure if you're leading a team and feeling the weight of the daily grind. Matt Weinstein's perspective is refreshingly unconventional, advocating for the power of fun in the workplace to elevate spirits and productivity alike. This isn't just about occasional team-building exercises; it's a philosophy that could redefine your team's dynamics and job satisfaction. If you're open to shaking things up at work, this could be the playbook you need.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.4

RM33.00 MYR RM15.00 MYR 55% off

If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
Management towards 2001 : Unlocking 10 of the Best Management Books - Thryft

Management towards 2001 : Unlocking 10 of the Best Management Books

RM26.00 MYR RM15.00 MYR 42% off

RM26.00 MYR RM15.00 MYR 42% off

Recommendation: This book is a must-read for anyone interested in staying ahead in the ever-evolving world of management. With concise summaries and biographies of influential authors, it provides a comprehensive overview of the latest trends and theories. Whether you are a seasoned manager or just starting out in your career, this book will unlock valuable insights and help you navigate the complexities of the business world.
Mavericks at Work: Why the Most Original Minds in Business Win
William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.76

RM41.00 MYR RM15.00 MYR 63% off

79% off est. retail
If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.17

RM37.00 MYR RM15.00 MYR 59% off

83% off est. retail
If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Foundations of Marketing - Thryft

Foundations of Marketing

RM103.00 MYR RM37.00 MYR 64% off

Goodreads rating: 3.7

RM103.00 MYR RM37.00 MYR 64% off

88% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.54

RM33.00 MYR RM15.00 MYR 55% off

88% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
There's No Business That's Not Show Business: Marketing in an Experience Culture
David L. Rogers, Karen Vrotsos, Bernd H. Schmitt  | Ft Pr

There's No Business That's Not Show Business: Marketing in an Experience Culture

RM33.00 MYR

Goodreads rating: 4.2

RM33.00 MYR

If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Tom Peters | Macmillan

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.82

RM33.00 MYR RM19.00 MYR 42% off

If you feel like the conventional business rules are outdated and can't keep up with the current pace of change, Tom Peters' seminar-in-a-book format will be a fresh take for you. It's not just informative—it's a hands-on simulation that challenges you to make crucial company decisions in a crisis. As someone looking to stay ahead of the curve and eager to embrace radical ideas, you'll find his "beyonds" invaluable for stirring innovation and reinvention in your career or business.
Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Thryft
Arthur B. Vangundy | Pfeiffer

Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.63

RM41.00 MYR RM26.00 MYR 37% off

87% off est. retail
This book is perfect for individuals or groups seeking to enhance their problem-solving skills and productivity. It contains 101 proven idea-generators that can be utilized in various settings such as meetings, training, and innovation efforts. The major principles of creative thinking are also explained in this easy-to-read resource, making it a valuable guide for anyone looking to improve their bottom-line results. VanGundy's expertise in the field of creativity and idea generation is unmatched, making this book a must-read for anyone looking to boost their business advantage.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
A Peacock in the Land of Penguins: A Fable About Creativity and Courage
Warren Schmidt, Barbara "B.J." Hateley  | Berrett-koehler Publishers

A Peacock in the Land of Penguins: A Fable About Creativity and Courage

RM63.00 MYR RM37.00 MYR 41% off

Goodreads rating: 3.79

RM63.00 MYR RM37.00 MYR 41% off

58% off est. retail
If you've ever felt like the odd one out at work, "A Peacock in the Land of Penguins" could resonate deeply with you. It's not only a discussion about workplace diversity but an encouragement to be courageous and creative amidst a sea of sameness. Reading this fable, you might find yourself inspired to spread your own colorful feathers and contribute your unique ideas to an environment that could truly benefit from them.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

RM136.00 MYR RM37.00 MYR 73% off

Goodreads rating: 3.0

RM136.00 MYR RM37.00 MYR 73% off

87% off est. retail
For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
Trade Fair Design Annual 2007/8 - Thryft
Karin Schulte | Av Edition Gmbh

Trade Fair Design Annual 2007/8

RM30.00 MYR

Goodreads rating: 0.0

RM30.00 MYR

93% off est. retail
Recommended for designers, architects, and event managers. Provides a comprehensive collection of the best-designed trade fair stands in the German speaking region. A perfect source of inspiration to create new and fresh design ideas.
Seven Power Strategies for Building Customer Loyalty
Paul R. Timm | Amacom Books

Seven Power Strategies for Building Customer Loyalty

RM74.00 MYR RM30.00 MYR 59% off

Goodreads rating: 3.0

RM74.00 MYR RM30.00 MYR 59% off

76% off est. retail
Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.77

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
The Truth About Thriving in Change
William S. Kane | Ft Press

The Truth About Thriving in Change

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.14

RM33.00 MYR RM19.00 MYR 42% off

83% off est. retail
If you're feeling the pressures of change at work or you're tasked with leading your team through transitions, this book by William S. Kane could be an invaluable resource. It's like having a mentor guide you through change management with tried-and-tested advice broken down into actionable steps. It's particularly helpful for those who appreciate a practical approach to overcoming the inevitable challenges of change in business.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.67

RM41.00 MYR RM15.00 MYR 63% off

82% off est. retail
Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM74.00 MYR RM22.00 MYR 70% off

Goodreads rating: 3.79

RM74.00 MYR RM22.00 MYR 70% off

93% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Where Have All the Leaders Gone?
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.71

RM22.00 MYR RM15.00 MYR 32% off

82% off est. retail
Lee Iacocca's final book is a powerful wakeup call. It's for you if you're concerned about the direction leaders are steering our society and crave a no-holds-barred exploration of civic responsibility. Iacocca's experiences with iconic figures add a personal touch to his hard-hitting questions on America's leadership, making this read both an intimate memoir and a passionate charge for change.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 0.0

RM33.00 MYR RM26.00 MYR 21% off

87% off est. retail
If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM85.00 MYR RM19.00 MYR 78% off

RM85.00 MYR RM19.00 MYR 78% off

84% off est. retail
Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

82% off est. retail
This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.05

RM33.00 MYR RM22.00 MYR 33% off

87% off est. retail
If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

RM77.00 MYR

Goodreads rating: 4.17

RM77.00 MYR

88% off est. retail
If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

RM48.00 MYR RM15.00 MYR 69% off

Goodreads rating: 0.0

RM48.00 MYR RM15.00 MYR 69% off

If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.1

RM30.00 MYR RM15.00 MYR 50% off

The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams | Basic Books

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.78

RM30.00 MYR RM15.00 MYR 50% off

83% off est. retail
This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

RM63.00 MYR RM15.00 MYR 76% off

RM63.00 MYR RM15.00 MYR 76% off

87% off est. retail
If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.87

RM33.00 MYR RM19.00 MYR 42% off

87% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

RM37.00 MYR

Goodreads rating: 3.51

RM37.00 MYR

88% off est. retail
New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.55

RM22.00 MYR RM15.00 MYR 32% off

87% off est. retail
This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM129.00 MYR RM15.00 MYR 88% off

Goodreads rating: 3.0

RM129.00 MYR RM15.00 MYR 88% off

86% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Effective Leadership - Thryft

Effective Leadership

RM48.00 MYR RM44.00 MYR 8% off

RM48.00 MYR RM44.00 MYR 8% off

88% off est. retail
If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

RM44.00 MYR RM37.00 MYR 16% off

Goodreads rating: 3.42

RM44.00 MYR RM37.00 MYR 16% off

70% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.0

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.0

RM33.00 MYR RM19.00 MYR 42% off

85% off est. retail
If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.41

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.5

RM30.00 MYR RM15.00 MYR 50% off

77% off est. retail
Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.63

RM33.00 MYR RM22.00 MYR 33% off

87% off est. retail
If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.67

RM37.00 MYR RM19.00 MYR 49% off

88% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Corporate Shaman - Thryft
Richard Whiteley | Profile Books Ltd

Corporate Shaman

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.43

RM22.00 MYR RM15.00 MYR 32% off

This book would be a great read for anyone interested in exploring a fresh and unconventional approach to corporate management. R. Whiteley's Corporate Shaman tells a captivating story of a struggling CEO and his team's transformation when a shaman disguised as a management consultant enters their lives. Through this magical tale, the book offers practical insights and techniques that can help unlock the potential of any failing organization. With its unique fusion of storytelling and real-world application, Corporate Shaman is set to become a cult classic in the business genre.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.