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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.75

RM33.00 MYR RM15.00 MYR 55% off

84% off est. retail
If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

RM51.00 MYR RM22.00 MYR 57% off

Goodreads rating: 4.03

RM51.00 MYR RM22.00 MYR 57% off

83% off est. retail
If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM27.00 MYR RM16.00 MYR 41% off

Goodreads rating: 3.71

RM27.00 MYR RM16.00 MYR 41% off

From Booklist Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. As the CEO of Chrysler Corporation, he brought the company back from the brink of bankruptcy
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.61

RM33.00 MYR RM15.00 MYR 55% off

81% off est. retail
If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 3.5

RM29.00 MYR RM15.00 MYR 48% off

77% off est. retail
Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Foundations of Marketing - Thryft

Foundations of Marketing

RM103.00 MYR RM29.00 MYR 72% off

Goodreads rating: 3.7

RM103.00 MYR RM29.00 MYR 72% off

91% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Where Have All the Leaders Gone?
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.71

RM22.00 MYR RM15.00 MYR 32% off

82% off est. retail
Lee Iacocca's final book is a powerful wakeup call. It's for you if you're concerned about the direction leaders are steering our society and crave a no-holds-barred exploration of civic responsibility. Iacocca's experiences with iconic figures add a personal touch to his hard-hitting questions on America's leadership, making this read both an intimate memoir and a passionate charge for change.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.55

RM22.00 MYR RM15.00 MYR 32% off

86% off est. retail
This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
A Peacock in the Land of Penguins: A Fable About Creativity and Courage
Warren Schmidt, Barbara "B.J." Hateley  | Berrett-koehler Publishers

A Peacock in the Land of Penguins: A Fable About Creativity and Courage

RM55.00 MYR

Goodreads rating: 3.79

RM55.00 MYR

38% off est. retail
If you've ever felt like the odd one out at work, "A Peacock in the Land of Penguins" could resonate deeply with you. It's not only a discussion about workplace diversity but an encouragement to be courageous and creative amidst a sea of sameness. Reading this fable, you might find yourself inspired to spread your own colorful feathers and contribute your unique ideas to an environment that could truly benefit from them.
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Tom Peters | Macmillan

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

RM33.00 MYR RM18.00 MYR 45% off

Goodreads rating: 3.82

RM33.00 MYR RM18.00 MYR 45% off

If you feel like the conventional business rules are outdated and can't keep up with the current pace of change, Tom Peters' seminar-in-a-book format will be a fresh take for you. It's not just informative—it's a hands-on simulation that challenges you to make crucial company decisions in a crisis. As someone looking to stay ahead of the curve and eager to embrace radical ideas, you'll find his "beyonds" invaluable for stirring innovation and reinvention in your career or business.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.4

RM33.00 MYR RM15.00 MYR 55% off

If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them
Robert J. Herbold | Doubleday Business

The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

RM70.00 MYR RM29.00 MYR 59% off

Goodreads rating: 3.39

RM70.00 MYR RM29.00 MYR 59% off

78% off est. retail
You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

RM40.00 MYR RM26.00 MYR 35% off

Goodreads rating: 3.91

RM40.00 MYR RM26.00 MYR 35% off

88% off est. retail
"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.45

RM22.00 MYR RM15.00 MYR 32% off

95% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Thryft
Arthur B. Vangundy | Pfeiffer

Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.63

RM40.00 MYR RM15.00 MYR 63% off

92% off est. retail
This book is perfect for individuals or groups seeking to enhance their problem-solving skills and productivity. It contains 101 proven idea-generators that can be utilized in various settings such as meetings, training, and innovation efforts. The major principles of creative thinking are also explained in this easy-to-read resource, making it a valuable guide for anyone looking to improve their bottom-line results. VanGundy's expertise in the field of creativity and idea generation is unmatched, making this book a must-read for anyone looking to boost their business advantage.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

RM48.00 MYR

Goodreads rating: 4.08

RM48.00 MYR

88% off est. retail
If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 0.0

RM33.00 MYR RM26.00 MYR 21% off

87% off est. retail
If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.41

RM40.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM18.00 MYR 51% off

Goodreads rating: 3.36

RM37.00 MYR RM18.00 MYR 51% off

69% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM37.00 MYR RM18.00 MYR 51% off

Goodreads rating: 3.0

RM37.00 MYR RM18.00 MYR 51% off

86% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

RM40.00 MYR RM22.00 MYR 45% off

Goodreads rating: 3.67

RM40.00 MYR RM22.00 MYR 45% off

73% off est. retail
Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
The Truth About Thriving in Change
William S. Kane | Ft Press

The Truth About Thriving in Change

RM33.00 MYR RM18.00 MYR 45% off

Goodreads rating: 3.14

RM33.00 MYR RM18.00 MYR 45% off

84% off est. retail
If you're feeling the pressures of change at work or you're tasked with leading your team through transitions, this book by William S. Kane could be an invaluable resource. It's like having a mentor guide you through change management with tried-and-tested advice broken down into actionable steps. It's particularly helpful for those who appreciate a practical approach to overcoming the inevitable challenges of change in business.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

RM136.00 MYR RM37.00 MYR 73% off

Goodreads rating: 3.0

RM136.00 MYR RM37.00 MYR 73% off

87% off est. retail
For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM84.00 MYR RM18.00 MYR 79% off

RM84.00 MYR RM18.00 MYR 79% off

85% off est. retail
Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

RM44.00 MYR RM37.00 MYR 16% off

Goodreads rating: 3.42

RM44.00 MYR RM37.00 MYR 16% off

70% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Managing to Have Fun - Thryft
Matt Weinstein | Matt Weinstein

Managing to Have Fun

RM32.00 MYR RM15.00 MYR 53% off

Goodreads rating: 3.52

RM32.00 MYR RM15.00 MYR 53% off

"Managing to Have Fun" is a treasure if you're leading a team and feeling the weight of the daily grind. Matt Weinstein's perspective is refreshingly unconventional, advocating for the power of fun in the workplace to elevate spirits and productivity alike. This isn't just about occasional team-building exercises; it's a philosophy that could redefine your team's dynamics and job satisfaction. If you're open to shaking things up at work, this could be the playbook you need.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

RM62.00 MYR RM15.00 MYR 76% off

RM62.00 MYR RM15.00 MYR 76% off

87% off est. retail
If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
There's No Business That's Not Show Business: Marketing in an Experience Culture
David L. Rogers, Karen Vrotsos, Bernd H. Schmitt  | Ft Pr

There's No Business That's Not Show Business: Marketing in an Experience Culture

RM33.00 MYR

Goodreads rating: 4.2

RM33.00 MYR

If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.51

RM22.00 MYR RM15.00 MYR 32% off

95% off est. retail
New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

RM73.00 MYR RM33.00 MYR 55% off

Goodreads rating: 3.4

RM73.00 MYR RM33.00 MYR 55% off

87% off est. retail
'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 4.0

RM29.00 MYR RM15.00 MYR 48% off

82% off est. retail
This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM73.00 MYR RM22.00 MYR 70% off

Goodreads rating: 3.79

RM73.00 MYR RM22.00 MYR 70% off

93% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Mavericks at Work: Why the Most Original Minds in Business Win
William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

RM40.00 MYR RM18.00 MYR 55% off

Goodreads rating: 3.76

RM40.00 MYR RM18.00 MYR 55% off

75% off est. retail
If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
Trade Fair Design Annual 2007/8 - Thryft
Karin Schulte | Av Edition Gmbh

Trade Fair Design Annual 2007/8

RM30.00 MYR

Goodreads rating: 0.0

RM30.00 MYR

93% off est. retail
Recommended for designers, architects, and event managers. Provides a comprehensive collection of the best-designed trade fair stands in the German speaking region. A perfect source of inspiration to create new and fresh design ideas.
Leading Ways : Evolving Yield and Effectiveness - Thryft

Leading Ways : Evolving Yield and Effectiveness

RM44.00 MYR RM18.00 MYR 59% off

RM44.00 MYR RM18.00 MYR 59% off

82% off est. retail
If you're feeling overwhelmed by constant work demands, "Leading Ways" may change your perspective. It's not just advice—it's a paradigm shift wrapped in real-life experiences that teaches leaders and employees alike to master the art of balancing productivity with the joy of living. H.S. Lim's EYE© model can reopen your eyes to what truly matters, redefining success in the workplace and beyond.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM128.00 MYR RM29.00 MYR 77% off

Goodreads rating: 3.0

RM128.00 MYR RM29.00 MYR 77% off

73% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 3.33

RM29.00 MYR RM15.00 MYR 48% off

90% off est. retail
Recommendation: This book is a must-read for anyone who wants to boost their creativity, especially those working in organizations. It presents a unique and engaging approach to understanding and solving the decline of creativity in our society. With its '7 Rescue Strategies,' it provides practical and effective solutions to help individuals and organizations foster and promote creative thinking. The humorous and surprising narrative style of the book makes it a delightful and informative read.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM37.00 MYR RM18.00 MYR 51% off

Goodreads rating: 3.67

RM37.00 MYR RM18.00 MYR 51% off

88% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

RM33.00 MYR RM18.00 MYR 45% off

Goodreads rating: 3.0

RM33.00 MYR RM18.00 MYR 45% off

86% off est. retail
If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.36

RM40.00 MYR RM15.00 MYR 63% off

84% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities
Andy Bird, Mhairi McEwan  | John Wiley & Sons

The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities

RM44.00 MYR RM29.00 MYR 34% off

Goodreads rating: 3.33

RM44.00 MYR RM29.00 MYR 34% off

83% off est. retail
If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

RM48.00 MYR RM15.00 MYR 69% off

Goodreads rating: 0.0

RM48.00 MYR RM15.00 MYR 69% off

If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.05

RM33.00 MYR RM22.00 MYR 33% off

87% off est. retail
If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey | Sage Publications, Inc

Effective Leadership: Theory, Cases, and Applications

RM260.00 MYR RM106.00 MYR 59% off

Goodreads rating: 4.25

RM260.00 MYR RM106.00 MYR 59% off

86% off est. retail
If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

RM33.00 MYR RM15.00 MYR 55% off

RM33.00 MYR RM15.00 MYR 55% off

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
Experimental Formats & Packaging - Thryft
Roger Fawcett-Tang, Daniel Mason  | Rockport Publishers

Experimental Formats & Packaging

RM66.00 MYR RM26.00 MYR 61% off

Goodreads rating: 3.93

RM66.00 MYR RM26.00 MYR 61% off

79% off est. retail
This book is a great choice for designers looking to create unique, out-of-the-box packaging and book formats. With over 100 case studies, it provides inspiration and practical knowledge to help push boundaries and experiment with different materials and techniques. The extensive directory of materials and basic box templates is also a useful resource for designers looking to expand their skills and knowledge in this area.
Seven Power Strategies for Building Customer Loyalty
Paul R. Timm | Amacom Books

Seven Power Strategies for Building Customer Loyalty

RM73.00 MYR RM29.00 MYR 60% off

Goodreads rating: 3.0

RM73.00 MYR RM29.00 MYR 60% off

76% off est. retail
Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 0.0

RM29.00 MYR RM15.00 MYR 48% off

88% off est. retail
"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.63

RM33.00 MYR RM22.00 MYR 33% off

87% off est. retail
If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 0.0

RM33.00 MYR RM15.00 MYR 55% off

78% off est. retail
"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.