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Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM116.29 MYR from RM74.00 MYR Save up to 36%

Goodreads rating: 3.94

RM116.29 MYR from RM74.00 MYR Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
What Is Publication Design?

What Is Publication Design?

from RM33.10 MYR

from RM33.10 MYR

In stock: Well Read

If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM62.84 MYR from RM25.66 MYR Save up to 60%

Goodreads rating: 3.79

RM62.84 MYR from RM25.66 MYR Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

RM29.38 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 2.71

RM29.38 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM33.10 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.71

RM33.10 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM21.94 MYR from RM14.50 MYR Save up to 51%

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM103.75 MYR from RM55.41 MYR Save up to 49%

Goodreads rating: 3.0

RM103.75 MYR from RM55.41 MYR Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Magazine Editors Talk to Writers - Thryft
Judy Mandell | Wiley

Magazine Editors Talk to Writers

RM36.81 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 5.0

RM36.81 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from RM33.10 MYR

Goodreads rating: 4.0

from RM33.10 MYR

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

RM62.84 MYR from RM36.81 MYR Save up to 41%

Goodreads rating: 0.0

RM62.84 MYR from RM36.81 MYR Save up to 41%

In stock: Very Good

If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM33.10 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 3.0

RM33.10 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

from RM33.10 MYR

Goodreads rating: 3.77

from RM33.10 MYR

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.5

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Marketing Communications : Principles and Practice

RM51.69 MYR from RM21.94 MYR Save up to 59%

Goodreads rating: 3.75

RM51.69 MYR from RM21.94 MYR Save up to 59%

In stock: Well Read

Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.39

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 4.02

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.67

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
How Asia Advertises
New
Jim Aitchison | Wiley

How Asia Advertises

from RM25.66 MYR

Goodreads rating: 3.64

from RM25.66 MYR

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Cutting Edge Advertising
New
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

from RM21.94 MYR

Goodreads rating: 4.02

from RM21.94 MYR

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

from RM33.10 MYR

Goodreads rating: 3.42

from RM33.10 MYR

In stock: Very Good

If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

from RM33.10 MYR

Goodreads rating: 3.49

from RM33.10 MYR

In stock: Well Read

If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

RM29.38 MYR from RM14.50 MYR Save up to 56%

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from RM40.53 MYR

Goodreads rating: 4.15

from RM40.53 MYR

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

RM29.38 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.72

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

RM85.15 MYR from RM33.10 MYR Save up to 62%

Goodreads rating: 3.9

RM85.15 MYR from RM33.10 MYR Save up to 62%

In stock: Very Good

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM33.10 MYR

Goodreads rating: 4.0

from RM33.10 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

from RM122.34 MYR

Goodreads rating: 4.21

from RM122.34 MYR

In stock: Well Read

If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

RM33.10 MYR from RM14.50 MYR Save up to 61%

Goodreads rating: 3.43

RM33.10 MYR from RM14.50 MYR Save up to 61%

In stock: Very Good

This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

from RM59.13 MYR

Goodreads rating: 3.0

from RM59.13 MYR

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

RM59.13 MYR from RM29.38 MYR Save up to 50%

Goodreads rating: 3.48

RM59.13 MYR from RM29.38 MYR Save up to 50%

In stock: Well Read

If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

RM29.38 MYR from RM14.50 MYR Save up to 56%

RM29.38 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Sorry! Book description for this title is not available.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

from RM44.25 MYR

Goodreads rating: 3.42

from RM44.25 MYR

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

RM36.81 MYR from RM18.22 MYR Save up to 55%

RM36.81 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.
Brand Identity Now! - Thryft
Julius Wiedemann | Taschen America Llc

Brand Identity Now!

RM51.69 MYR from RM33.10 MYR Save up to 36%

Goodreads rating: 4.1

RM51.69 MYR from RM33.10 MYR Save up to 36%

In stock: Very Good

If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 4.0

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
Onprint - Thryft
Laia Blasco Soplon | Index Books S L

Onprint

from RM14.50 MYR Save up to 38%

Goodreads rating: 3.6

from RM14.50 MYR Save up to 38%

In stock: Well Read

This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

RM36.81 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.4

RM36.81 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Shaping Text - Thryft
Jan Middendorp | Page One Publishing

Shaping Text

RM33.10 MYR from RM18.22 MYR Save up to 46%

Goodreads rating: 4.16

RM33.10 MYR from RM18.22 MYR Save up to 46%

In stock: Well Read

This book would be a good read for any aspiring designer or graphic enthusiast who wants to dive deep into the art of typography. Shaping Text not only showcases stunning examples from top designers worldwide, but it also explores the fascinating relationship between written language and design. It demystifies the process of shaping text, helping readers understand how to create visually impactful and meaningful messages. Whether you're a design student or a seasoned graphic designer, this book offers valuable insights and inspiration to elevate your typographic designs to the next level.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

from RM47.97 MYR

Goodreads rating: 3.85

from RM47.97 MYR

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM44.25 MYR from RM14.50 MYR Save up to 74%

Goodreads rating: 3.86

RM44.25 MYR from RM14.50 MYR Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

RM21.94 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.46

RM21.94 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

RM81.44 MYR from RM36.81 MYR Save up to 57%

Goodreads rating: 3.9

RM81.44 MYR from RM36.81 MYR Save up to 57%

In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

RM40.53 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.74

RM40.53 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

RM33.10 MYR from RM18.22 MYR Save up to 51%

Goodreads rating: 3.05

RM33.10 MYR from RM18.22 MYR Save up to 51%

In stock: Well Read

If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
The Economics of Attention: Style and Substance in the Age of Information
Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

from RM44.25 MYR

Goodreads rating: 3.54

from RM44.25 MYR

In stock: Like New

Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM33.10 MYR from RM18.22 MYR Save up to 51%

Goodreads rating: 3.87

RM33.10 MYR from RM18.22 MYR Save up to 51%

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Exploring Marketing Research - Thryft

Exploring Marketing Research

RM116.29 MYR from RM66.56 MYR Save up to 46%

RM116.29 MYR from RM66.56 MYR Save up to 46%

In stock: Very Good

If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

RM33.10 MYR from RM21.94 MYR Save up to 37%

RM33.10 MYR from RM21.94 MYR Save up to 37%

In stock: Very Good

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

RM33.10 MYR from RM18.22 MYR Save up to 51%

Goodreads rating: 3.0

RM33.10 MYR from RM18.22 MYR Save up to 51%

In stock: Well Read

If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

RM33.10 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 2.64

RM33.10 MYR from RM18.22 MYR Save up to 45%

In stock: Like New

If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.