Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club
Buy 3 Get Another Free On All Under RM33

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
Popular Filters Essays Nonfiction Poetry

102 Results

Switch between grid and list views for a better book browsing experience!
Communication
Clear all

102 Results

No results

Communication
Clear all
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.7

RM45.00 MYR RM15.00 MYR 67% off

86% off est. retail

In stock: Very Good

"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.33

RM41.00 MYR RM19.00 MYR 54% off

80% off est. retail

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

RM49.00 MYR

Goodreads rating: 4.08

RM49.00 MYR

89% off est. retail

In stock: Very Good

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

RM81.00 MYR RM26.00 MYR 68% off

Goodreads rating: 3.64

RM81.00 MYR RM26.00 MYR 68% off

80% off est. retail

In stock: Very Good

If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 0.0

RM26.00 MYR RM15.00 MYR 42% off

89% off est. retail

In stock: Very Good

This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.87

RM34.00 MYR RM19.00 MYR 44% off

88% off est. retail

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Magazine Editors Talk to Writers - Thryft
Judy Mandell | Wiley

Magazine Editors Talk to Writers

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 5.0

RM38.00 MYR RM15.00 MYR 61% off

86% off est. retail

In stock: Well Read

Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.82

RM23.00 MYR RM15.00 MYR 35% off

94% off est. retail

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

RM94.00 MYR RM34.00 MYR 64% off

Goodreads rating: 4.0

RM94.00 MYR RM34.00 MYR 64% off

85% off est. retail

In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.19

RM34.00 MYR RM15.00 MYR 56% off

84% off est. retail

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 3.85

RM38.00 MYR RM15.00 MYR 61% off

88% off est. retail

In stock: Very Good

If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

RM83.00 MYR RM26.00 MYR 69% off

Goodreads rating: 3.9

RM83.00 MYR RM26.00 MYR 69% off

96% off est. retail

In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Behind The Scenes In Advertising - Bull, More Bull - Thryft
Jeremy J.D. Bullmore | World Advertising Research Cen

Behind The Scenes In Advertising - Bull, More Bull

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.07

RM30.00 MYR RM15.00 MYR 50% off

In stock: Very Good

This book is a must-read for anyone curious about the mysterious world of advertising. Jeremy Bullmore, a seasoned insider, pulls back the curtain to reveal the reality behind the glossy ads and persuasive campaigns. With wit and insight, Bullmore exposes the tricks, tactics, and sometimes questionable ethics of the industry. His intimate knowledge and sharp observations make this book an eye-opening and enlightening read that will forever change the way you view advertisements.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

RM102.00 MYR RM68.00 MYR 33% off

Goodreads rating: 3.67

RM102.00 MYR RM68.00 MYR 33% off

68% off est. retail

In stock: Well Read

If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Marketing Communications : Principles and Practice

RM53.00 MYR RM15.00 MYR 72% off

Goodreads rating: 3.75

RM53.00 MYR RM15.00 MYR 72% off

98% off est. retail

In stock: Well Read

Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
It Starts With One Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.81

RM41.00 MYR RM23.00 MYR 44% off

88% off est. retail

In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.25

RM33.00 MYR RM15.00 MYR 55% off

78% off est. retail

In stock: Well Read

If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.02

RM30.00 MYR RM15.00 MYR 50% off

89% off est. retail

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 3.56

RM38.00 MYR RM15.00 MYR 61% off

81% off est. retail

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Exploring Marketing Research - Thryft

Exploring Marketing Research

RM146.00 MYR RM49.00 MYR 66% off

RM146.00 MYR RM49.00 MYR 66% off

88% off est. retail

In stock: Very Good

If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance - Thryft
David Sibbet | Wiley

Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.87

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail

In stock: Well Read

This book could be a good read for someone involved in team building and development. By using visual tools and methods, the book provides a unique approach to help teams reach high performance in today's work environment. It explores the principles and practices of creative design teams and introduces the Drexler/Sibbet Team Performance Model, offering a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team. So, if you want to improve your team's communication, collaboration, and effectiveness, this book will guide you through the power of visualization.
The Art of Shopping - How We Shop and Why We Buy
Kevin Duncan | Lid Publishing

The Art of Shopping - How We Shop and Why We Buy

RM34.00 MYR RM23.00 MYR 32% off

Goodreads rating: 2.93

RM34.00 MYR RM23.00 MYR 32% off

71% off est. retail

In stock: Well Read

If the psychology behind your shopping cart intrigues you, 'The Art Of Shopping' is a must-read. Siemon Scamell-Katz delves deep into the minds of consumers, blending 20 years of research with real-world examples that make the concepts he describes vivid and relatable. It's a book that reveals the often-unseen forces shaping our purchases and will leave you with a fresh perspective every time you enter a store or click 'add to cart.'
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.46

RM23.00 MYR RM15.00 MYR 35% off

81% off est. retail

In stock: Well Read

If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM132.00 MYR RM30.00 MYR 77% off

Goodreads rating: 3.0

RM132.00 MYR RM30.00 MYR 77% off

74% off est. retail

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

RM72.00 MYR

Goodreads rating: 3.67

RM72.00 MYR

88% off est. retail

In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft
Christopher J. Frank, Paul F. Magnone, Paul Magnone  | Portfolio

Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.6

RM34.00 MYR RM19.00 MYR 44% off

87% off est. retail

In stock: Well Read

If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers
Edward Scannell, John W. Newstrom  | Mcgraw Hill

The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers

RM75.00 MYR RM30.00 MYR 60% off

Goodreads rating: 3.52

RM75.00 MYR RM30.00 MYR 60% off

83% off est. retail

In stock: Very Good

If you often find yourself spearheading meetings or presentations, this book is your secret weapon for combating the dull, glazed-over looks of attendees. Imagine transforming the energy of your meetings with quick, effective games that ignite creativity and enthusiasm. This book not only gives you the tools to make that happen, but also ensures you're the host that everyone looks forward to listening to. The versatile activities inside are sure to refresh any group setting.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

RM34.00 MYR RM23.00 MYR 32% off

Goodreads rating: 3.05

RM34.00 MYR RM23.00 MYR 32% off

87% off est. retail

In stock: Well Read

If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.49

RM34.00 MYR RM19.00 MYR 44% off

79% off est. retail

In stock: Well Read

If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

RM68.00 MYR RM30.00 MYR 56% off

Goodreads rating: 3.57

RM68.00 MYR RM30.00 MYR 56% off

74% off est. retail

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Perfect Phrases for Business Letters
Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.61

RM41.00 MYR RM23.00 MYR 44% off

71% off est. retail

In stock: Very Good

If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.36

RM41.00 MYR RM15.00 MYR 63% off

85% off est. retail

In stock: Very Good

Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM38.00 MYR RM19.00 MYR 50% off

Goodreads rating: 3.36

RM38.00 MYR RM19.00 MYR 50% off

70% off est. retail

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

RM94.00 MYR RM53.00 MYR 44% off

Goodreads rating: 3.58

RM94.00 MYR RM53.00 MYR 44% off

62% off est. retail

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

In stock: Very Good

If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 0.0

RM34.00 MYR RM15.00 MYR 56% off

79% off est. retail

In stock: Well Read

"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.0

RM41.00 MYR RM19.00 MYR 54% off

67% off est. retail

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Tapworthy: Designing Great iPhone Apps
Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

RM75.00 MYR RM45.00 MYR 40% off

Goodreads rating: 4.0

RM75.00 MYR RM45.00 MYR 40% off

75% off est. retail

In stock: Like New

If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

83% off est. retail

In stock: Well Read

This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Interviewing: A Guide for Journalists and Writers
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

RM90.00 MYR RM45.00 MYR 50% off

Goodreads rating: 3.43

RM90.00 MYR RM45.00 MYR 50% off

62% off est. retail

In stock: Like New

If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.77

RM41.00 MYR RM23.00 MYR 44% off

84% off est. retail

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

RM98.00 MYR RM30.00 MYR 69% off

Goodreads rating: 3.62

RM98.00 MYR RM30.00 MYR 69% off

95% off est. retail

In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

RM53.00 MYR RM23.00 MYR 57% off

Goodreads rating: 3.64

RM53.00 MYR RM23.00 MYR 57% off

92% off est. retail

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.5

RM30.00 MYR RM15.00 MYR 50% off

97% off est. retail

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM38.00 MYR RM19.00 MYR 50% off

Goodreads rating: 3.67

RM38.00 MYR RM19.00 MYR 50% off

89% off est. retail

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

RM38.00 MYR RM15.00 MYR 61% off

RM38.00 MYR RM15.00 MYR 61% off

In stock: Very Good

Sorry! Book description for this title is not available.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 4.0

RM34.00 MYR RM19.00 MYR 44% off

84% off est. retail

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Foundations of Marketing - Thryft

Foundations of Marketing

RM105.00 MYR RM30.00 MYR 71% off

Goodreads rating: 3.7

RM105.00 MYR RM30.00 MYR 71% off

91% off est. retail

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.