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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | John Wiley

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

RM32.94 MYR from RM14.43 MYR Save up to 61%

Goodreads rating: 3.84

RM32.94 MYR from RM14.43 MYR Save up to 61%

In stock: Very Good

Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

RM29.24 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.84

RM29.24 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
John P. Kotter, Holger Rathgeber  | Macmillan

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions

from RM32.94 MYR

Goodreads rating: 3.77

from RM32.94 MYR

In stock: Very Good

"Our Iceberg Is Melting" is a great read if you're facing significant changes in life or work. Through a charming tale of penguins, it imparts vital lessons about managing change effectively. If you're struggling to adapt or need inspiration to overcome obstacles, this book will resonate with you. It provides insightful, actionable wisdom that is timeless and relevant, all wrapped up in an engaging story.
Decode and Conquer: Answers to Product Management Interviews
Lewis C. Lin | Impact Interview

Decode and Conquer: Answers to Product Management Interviews

from RM36.64 MYR

Goodreads rating: 4.08

from RM36.64 MYR

In stock: Very Good

If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

RM32.94 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.85

RM32.94 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Street Coder
Sedat Kapanoglu | Manning

Street Coder

from RM88.45 MYR

Goodreads rating: 3.94

from RM88.45 MYR

In stock: Well Read

If you're at the start of your coding journey, but traditional guides bore you to tears, Street Coder is your ally. It coaches you through prioritizing your programming tasks and encourages thinking outside the box, all while keeping a devilish grin on your face with its sharp wit. It's not just a manual; it's a mentor with attitude.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

from RM69.95 MYR

Goodreads rating: 3.58

from RM69.95 MYR

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

RM36.64 MYR from RM18.14 MYR Save up to 55%

RM36.64 MYR from RM18.14 MYR Save up to 55%

In stock: Well Read

This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

RM32.94 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 4.19

RM32.94 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

from RM32.94 MYR

Goodreads rating: 3.43

from RM32.94 MYR

In stock: Very Good

Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

RM77.35 MYR from RM32.94 MYR Save up to 58%

Goodreads rating: 3.61

RM77.35 MYR from RM32.94 MYR Save up to 58%

In stock: Well Read

"Writing for the Mass Media" is a must-read for anyone aspiring to be a media professional. With precise examples, clear writing, and simple organization, this book facilitates the learning of media writing. The book's focus on a converged style of media writing, and its exercises to develop skills, make it a valuable resource for both beginners and professionals.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM32.94 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.71

RM32.94 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

RM21.84 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.55

RM21.84 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM32.94 MYR

Goodreads rating: 4.0

from RM32.94 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.24 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.39

RM29.24 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM62.55 MYR from RM25.54 MYR Save up to 60%

Goodreads rating: 3.79

RM62.55 MYR from RM25.54 MYR Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

RM29.24 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.72

RM29.24 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

RM32.94 MYR from RM21.84 MYR Save up to 40%

Goodreads rating: 3.54

RM32.94 MYR from RM21.84 MYR Save up to 40%

In stock: Well Read

If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The A to Z of Journalism: The Art of Reporting According to Cheong Yip Seng
Yip Seng Cheong | Mugz Game

The A to Z of Journalism: The Art of Reporting According to Cheong Yip Seng

RM32.94 MYR from RM29.24 MYR Save 11%

Goodreads rating: 0.0

RM32.94 MYR from RM29.24 MYR Save 11%

In stock: Very Good

If you have a keen interest in journalism or media, this book offers a practical roadmap from the perspective of a veteran journalist, Cheong Yip Seng. It provides insights into the realities of reporting and the ethical dilemmas that reporters often face, making it a valuable resource for aspiring journalists or anyone curious about the mechanics of the news industry.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

RM84.75 MYR from RM32.94 MYR Save up to 62%

Goodreads rating: 3.9

RM84.75 MYR from RM32.94 MYR Save up to 62%

In stock: Very Good

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

RM25.54 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 2.5

RM25.54 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

RM21.84 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.1

RM21.84 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

from RM58.85 MYR

Goodreads rating: 3.0

from RM58.85 MYR

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business - Thryft
David Meerman Scott | Wiley

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

RM44.04 MYR from RM21.84 MYR Save up to 54%

Goodreads rating: 3.89

RM44.04 MYR from RM21.84 MYR Save up to 54%

In stock: Very Good

If you're struggling to connect with the digital-age consumer, this book is for you. David Meerman Scott offers a trove of fresh insights on how to engage customers real-time, use data smartly, and tell captivating stories to grow your business. Think of it as your navigation system for the modern market's rapid currents, helping you to stay afloat and sail ahead of the competition.
The New Influencers: A Marketer's Guide to the New Social Media
New
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

from RM40.34 MYR

Goodreads rating: 3.77

from RM40.34 MYR

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

RM32.13 MYR from RM21.84 MYR Save up to 36%

Goodreads rating: 0.0

RM32.13 MYR from RM21.84 MYR Save up to 36%

In stock: Very Good

If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
Dos Logos - Thryft
Nicolas Bourquin, Robert Klanten  | Die Gestalten Verlag

Dos Logos

RM62.55 MYR from RM25.54 MYR Save up to 60%

Goodreads rating: 3.96

RM62.55 MYR from RM25.54 MYR Save up to 60%

In stock: Like New

Dos Logos could be a rich resource for designers seeking inspiration from contemporary logo designs. With extensive examples across global industries and a well-structured search system, this book can help users identify new visual languages and styles. It also goes beyond traditional mediums by showcasing logos on building facades, clothing, and illuminated advertising, making it a valuable resource for those seeking to push the boundaries of logo design.
Onprint - Thryft
Laia Blasco Soplon | Index Books S L

Onprint

from RM14.43 MYR Save up to 38%

Goodreads rating: 3.6

from RM14.43 MYR Save up to 38%

In stock: Well Read

This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from RM32.94 MYR

Goodreads rating: 4.0

from RM32.94 MYR

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

RM29.24 MYR from RM14.43 MYR Save up to 56%

RM29.24 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Sorry! Book description for this title is not available.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

RM29.24 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 2.71

RM29.24 MYR from RM18.14 MYR Save up to 45%

In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM32.94 MYR from RM18.14 MYR Save up to 50%

Goodreads rating: 3.87

RM32.94 MYR from RM18.14 MYR Save up to 50%

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Facebook Marketing Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

RM103.26 MYR from RM55.15 MYR Save up to 49%

Goodreads rating: 3.25

RM103.26 MYR from RM55.15 MYR Save up to 49%

In stock: Like New

Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Wordcraft: The Art of Turning Little Words Into Big Business
New
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

from RM18.14 MYR

Goodreads rating: 3.4

from RM18.14 MYR

In stock: Very Good

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

RM62.55 MYR from RM36.64 MYR Save up to 41%

Goodreads rating: 0.0

RM62.55 MYR from RM36.64 MYR Save up to 41%

In stock: Very Good

If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

RM21.84 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.0

RM21.84 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

RM21.84 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.02

RM21.84 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

RM21.84 MYR from RM14.43 MYR Save up to 78%

Goodreads rating: 3.57

RM21.84 MYR from RM14.43 MYR Save up to 78%

In stock: Like New, Very Good

This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

RM29.24 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.56

RM29.24 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from RM40.34 MYR

Goodreads rating: 4.15

from RM40.34 MYR

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
One Show 25 - Thryft
The One Club | Ava Pub Sa

One Show 25

RM40.34 MYR from RM25.54 MYR Save up to 39%

Goodreads rating: 4.5

RM40.34 MYR from RM25.54 MYR Save up to 39%

In stock: Like New

If you're keen on advertising or creative design, "One Show 25" is a treasure trove that can't be missed. Imagine flipping through vibrant, artistic pages filled with award-winning campaigns that have left their mark on the industry – it’s like a masterclass in what makes advertising tick. This volume will not only reveal the trends shaping the market but also spark that creative flame within you.
100 Great Business Ideas From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

RM32.94 MYR from RM18.14 MYR Save up to 46%

Goodreads rating: 3.38

RM32.94 MYR from RM18.14 MYR Save up to 46%

In stock: Well Read

Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

RM21.84 MYR from RM14.43 MYR Save up to 44%

Goodreads rating: 0.0

RM21.84 MYR from RM14.43 MYR Save up to 44%

In stock: Very Good

This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

RM32.94 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 0.0

RM32.94 MYR from RM18.14 MYR Save up to 45%

In stock: Well Read

"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

RM103.26 MYR from RM55.15 MYR Save up to 49%

Goodreads rating: 3.9

RM103.26 MYR from RM55.15 MYR Save up to 49%

In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

RM32.94 MYR from RM18.14 MYR Save up to 50%

Goodreads rating: 4.36

RM32.94 MYR from RM18.14 MYR Save up to 50%

In stock: Very Good

Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach
Jerry Weissman | John Wiley & Sons Inc

The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

from RM36.64 MYR

Goodreads rating: 3.94

from RM36.64 MYR

In stock: Very Good

If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
Movie Marketing: Opening the Picture and Giving It Legs
New
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

from RM32.94 MYR

Goodreads rating: 3.42

from RM32.94 MYR

In stock: Very Good

If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Perfect Phrases for Business Letters
Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

from RM32.94 MYR

Goodreads rating: 3.61

from RM32.94 MYR

In stock: Very Good

If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

RM21.84 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.46

RM21.84 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.