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Cutting Edge Commercials - How to Create the World's Best TV Ads for Brands in the 21st Century
New
Jim Aitchison | Pearson P T R

Cutting Edge Commercials - How to Create the World's Best TV Ads for Brands in the 21st Century

from RM32.93 MYR

Goodreads rating: 3.75

from RM32.93 MYR

In stock: Well Read

If you're peeking behind the curtain of top-notch advertising, "Cutting Edge Commercials" is your front-row seat to the magic of turning brand stories into must-watch TV moments. Dive into this book, and you'll glean insights from the pros, transforming your creative hunches into captivating, effective commercials that resonate in today's market. Perfect for aspiring ad creators and brand strategists alike.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

RM140.23 MYR from RM81.03 MYR Save up to 44%

Goodreads rating: 3.61

RM140.23 MYR from RM81.03 MYR Save up to 44%

In stock: Like New

If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

from RM47.73 MYR

Goodreads rating: 3.85

from RM47.73 MYR

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.86

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Like New

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

RM32.93 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 4.19

RM32.93 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

from RM58.83 MYR

Goodreads rating: 3.0

from RM58.83 MYR

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

RM32.93 MYR from RM18.13 MYR Save up to 51%

RM32.93 MYR from RM18.13 MYR Save up to 51%

In stock: Well Read

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM69.93 MYR from RM32.93 MYR Save up to 57%

RM69.93 MYR from RM32.93 MYR Save up to 57%

In stock: Very Good

Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Image Quotient
New

Image Quotient

from RM39.89 MYR Save 12%

from RM39.89 MYR Save 12%

In stock: Like New, Very Good, Well Read

Image Quotient could be a good read for those who are interested in the power of visual communication and want to become more effective in conveying their messages through visual medium. The book provides insightful examples and practical tips to help readers improve their visual literacy and develop their own image intelligence.
Fish - Thryft
John Christensen, Stephen C. Lundin, Harry Paul  | Hyperion

Fish

RM32.93 MYR from RM25.53 MYR Save up to 30%

Goodreads rating: 3.93

RM32.93 MYR from RM25.53 MYR Save up to 30%

In stock: Very Good

If your daily grind at work feels uninspiring, "Fish!" might just be the book you need. It's not just another business guide; it's a short and engaging parable that infuses joy and energy back into the job. You'll find yourself rethinking the way you approach your tasks and interactions with colleagues. The simplicity behind its message is what has propelled millions to rethink their work-life attitude. Give it a read and watch the mundane turn meaningful.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM44.03 MYR from RM14.43 MYR Save up to 74%

Goodreads rating: 3.86

RM44.03 MYR from RM14.43 MYR Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM32.93 MYR from RM18.13 MYR Save up to 46%

Goodreads rating: 3.41

RM32.93 MYR from RM18.13 MYR Save up to 46%

In stock: Very Good

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM32.93 MYR

Goodreads rating: 4.0

from RM32.93 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

from RM32.93 MYR

Goodreads rating: 3.0

from RM32.93 MYR

In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

RM32.93 MYR from RM18.13 MYR Save up to 45%

Goodreads rating: 3.33

RM32.93 MYR from RM18.13 MYR Save up to 45%

In stock: Very Good

If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 0.0

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry
New
Stephen Denny | Portfolio

Killing Giants - 10 Strategies to Topple the Goliath in Your Industry

from RM32.93 MYR

Goodreads rating: 3.68

from RM32.93 MYR

In stock: Very Good

If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.39

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

from RM40.33 MYR

Goodreads rating: 3.78

from RM40.33 MYR

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

RM36.63 MYR from RM18.13 MYR Save up to 55%

Goodreads rating: 3.71

RM36.63 MYR from RM18.13 MYR Save up to 55%

In stock: Very Good

This book is a must-read for anyone concerned about the current state of leadership. With Iacocca's firsthand experience and passion, he takes readers on a journey to answer the crucial question of our time: Where have all the leaders gone? Through his outrage and insights, he delivers an urgent wake-up call, challenging us to reexamine the qualities and actions of true leaders. Brace yourself for a thought-provoking read that will leave you inspired to take action and demand effective leadership in today's world.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM21.83 MYR from RM14.43 MYR Save up to 51%

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM62.53 MYR from RM25.53 MYR Save up to 60%

Goodreads rating: 3.79

RM62.53 MYR from RM25.53 MYR Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

from RM69.93 MYR

Goodreads rating: 3.58

from RM69.93 MYR

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
Cool Cash: Make Money from Your Hobbies - Thryft
Jörg Dietzel, Ivan Ho  | Marshall Cavendish International (asia) Pte Ltd

Cool Cash: Make Money from Your Hobbies

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 4.0

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Imagine transforming your leisure activities into a paycheck. Cool Cash offers a practical blueprint for monetizing your passions, filled with real stories and actionable advice. It breaks down the journey into manageable stages, with a special focus on marketing yourself in the digital age. Dive in, and you might find the inspiration and guidance you need to make your dream hobby-job a reality.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

RM42.89 MYR from RM25.53 MYR Save up to 46%

Goodreads rating: 4.17

RM42.89 MYR from RM25.53 MYR Save up to 46%

In stock: Very Good

If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

RM29.23 MYR from RM14.43 MYR Save up to 56%

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Sorry! Book description for this title is not available.
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

RM32.93 MYR from RM21.83 MYR Save up to 40%

Goodreads rating: 3.61

RM32.93 MYR from RM21.83 MYR Save up to 40%

In stock: Well Read

If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM21.83 MYR from RM14.43 MYR Save up to 43%

Goodreads rating: 3.82

RM21.83 MYR from RM14.43 MYR Save up to 43%

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Corporate Shaman - Thryft
Richard Whiteley | Profile Books Ltd

Corporate Shaman

RM21.83 MYR from RM14.43 MYR Save up to 43%

Goodreads rating: 3.43

RM21.83 MYR from RM14.43 MYR Save up to 43%

In stock: Well Read

This book would be a great read for anyone interested in exploring a fresh and unconventional approach to corporate management. R. Whiteley's Corporate Shaman tells a captivating story of a struggling CEO and his team's transformation when a shaman disguised as a management consultant enters their lives. Through this magical tale, the book offers practical insights and techniques that can help unlock the potential of any failing organization. With its unique fusion of storytelling and real-world application, Corporate Shaman is set to become a cult classic in the business genre.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM32.93 MYR from RM18.13 MYR Save up to 51%

Goodreads rating: 3.87

RM32.93 MYR from RM18.13 MYR Save up to 51%

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

RM32.93 MYR from RM14.43 MYR Save up to 61%

Goodreads rating: 3.43

RM32.93 MYR from RM14.43 MYR Save up to 61%

In stock: Very Good

This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Getting Things Done : The Art of Stress-Free Productivity - Thryft

Getting Things Done : The Art of Stress-Free Productivity

RM25.53 MYR from RM14.43 MYR Save up to 56%

RM25.53 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

If an ever-growing to-do list and the constant pressure of deadlines are keeping you up at night, David Allen’s “Getting Things Done” could be the game-changer you need. It's more than just a book—it’s a comprehensive method to declutter your mind, organize your tasks, and create a workflow that’s sustainable and peaceful. Adopting GTD may just transform your approach to work and life, letting you breathe easier.
Foundations of Marketing - Thryft

Foundations of Marketing

RM84.73 MYR from RM36.63 MYR Save up to 57%

Goodreads rating: 3.7

RM84.73 MYR from RM36.63 MYR Save up to 57%

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Interviewing: A Guide for Journalists and Writers
New
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

from RM84.73 MYR

Goodreads rating: 3.43

from RM84.73 MYR

In stock: Like New

If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM29.23 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.67

RM29.23 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach
Jerry Weissman | John Wiley & Sons Inc

The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

from RM36.63 MYR

Goodreads rating: 3.94

from RM36.63 MYR

In stock: Very Good

If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
Managing Change - Creating Success - Thryft
Patrick Forsyth | Kogan Page

Managing Change - Creating Success

RM66.23 MYR from RM47.73 MYR Save up to 28%

Goodreads rating: 3.5

RM66.23 MYR from RM47.73 MYR Save up to 28%

In stock: Well Read

If the winds of change are swirling around you, especially in your professional life, "Managing Change - Creating Success" could be the ally you need. It's like having a wise mentor walk you through the steps of navigating change in a business setting, so you can come out not just unscathed but actually thriving. The approaches here aren’t theoretical musings; they’re battle-tested tactics that have helped others, and they might just make the difference for you too.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft
David E. Ulmer | Createspace Independent Publishing Platform

The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 4.33

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Very Good

The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

RM103.23 MYR from RM55.13 MYR Save up to 49%

Goodreads rating: 3.9

RM103.23 MYR from RM55.13 MYR Save up to 49%

In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

RM64.45 MYR from RM44.03 MYR Save up to 33%

Goodreads rating: 3.64

RM64.45 MYR from RM44.03 MYR Save up to 33%

In stock: Very Good

If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft
Roberto Verganti | Harvard Business Press

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

RM40.33 MYR from RM32.93 MYR Save up to 31%

Goodreads rating: 4.0

RM40.33 MYR from RM32.93 MYR Save up to 31%

In stock: Very Good

If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

RM32.93 MYR from RM21.83 MYR Save up to 37%

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Very Good

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.1

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM32.93 MYR from RM18.13 MYR Save up to 45%

Goodreads rating: 3.0

RM32.93 MYR from RM18.13 MYR Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

RM18.13 MYR from RM14.43 MYR Save up to 62%

Goodreads rating: 3.75

RM18.13 MYR from RM14.43 MYR Save up to 62%

In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft
Larry Wilso, Spencer Johnson  | William Morrow

The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life

RM32.12 MYR from RM21.83 MYR Save up to 36%

Goodreads rating: 3.8

RM32.12 MYR from RM21.83 MYR Save up to 36%

In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Seven Power Strategies for Building Customer Loyalty
Paul R. Timm | Amacom Books

Seven Power Strategies for Building Customer Loyalty

from RM121.73 MYR

Goodreads rating: 3.0

from RM121.73 MYR

In stock: Well Read

Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

RM55.13 MYR from RM25.53 MYR Save up to 54%

Goodreads rating: 4.18

RM55.13 MYR from RM25.53 MYR Save up to 54%

In stock: Well Read

If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Thryft
Arthur B. Vangundy | Pfeiffer

Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas

RM40.33 MYR from RM21.83 MYR Save up to 54%

Goodreads rating: 3.63

RM40.33 MYR from RM21.83 MYR Save up to 54%

In stock: Well Read

This book is perfect for individuals or groups seeking to enhance their problem-solving skills and productivity. It contains 101 proven idea-generators that can be utilized in various settings such as meetings, training, and innovation efforts. The major principles of creative thinking are also explained in this easy-to-read resource, making it a valuable guide for anyone looking to improve their bottom-line results. VanGundy's expertise in the field of creativity and idea generation is unmatched, making this book a must-read for anyone looking to boost their business advantage.
Perfect Phrases for Business Letters
Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

from RM32.93 MYR

Goodreads rating: 3.61

from RM32.93 MYR

In stock: Very Good

If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.