Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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The Pleasures and Sorrows of Work
Alain de Botton | Vintage Books / Random House

The Pleasures and Sorrows of Work

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Goodreads rating: 3.62

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If you've ever wondered why we dedicate so much of our lives to our jobs, de Botton's "The Pleasures and Sorrows of Work" could offer some thoughtful perspectives. It's a book that doesn't just present the routines of the work world but digs deeper into what makes our professional endeavors both rewarding and sometimes soul-crushing. You might find it a compelling read, especially if you're at a crossroads in your career or simply looking for a fresh lens through which to view your daily grind.
In Praise of Wasting Time - TED 2
Na | Simon & Schuster

In Praise of Wasting Time - TED 2

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Goodreads rating: 3.67

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If you've ever felt guilty for seemingly doing "nothing," this book could be a soothing balm for your productivity-obsessed soul. Alan Lightman, while coming from a place of science and academia, invites you to discover the unexpected virtues of downtime. As a MIT professor, Lightman's perspective carries weight, suggesting that allowing our minds to wander isn't wasteful but a critical aspect of our overall well-being and creativity. This read can help shift your perspective on idle moments and validate the quiet, less structured parts of your life.
What the Dog Saw: And Other Adventures
Malcolm Gladwell | Hachette Book Group Usa

What the Dog Saw: And Other Adventures

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Goodreads rating: 3.85

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This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
What the Dog Saw and Other Adventures

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If you're someone who delights in exploring a plethora of questions, from the mundane to the complex, Malcolm Gladwell's "What the Dog Saw" could be perfect for you. It's like a cultural treasure hunt; each essay opens up a new realm of inquiry. Gladwell has this uncanny ability to make you ponder over things you never thought to question, which could change the way you perceive the world.
What the Dog Saw: And Other Adventures
Malcolm Gladwell | Little, Brown And Company

What the Dog Saw: And Other Adventures

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Goodreads rating: 3.85

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If you've ever been intrigued by the quirks of everyday items or wondered about the little things that shape our world, Malcolm Gladwell's collection of essays could be a delightful exploration for you. His ability to dissect the commonplace and present it in a thought-provoking way is unparalleled. What the Dog Saw will make you look at the world differently, finding profound insights in the mundane – perfect for the naturally curious mind.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft

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If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft

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Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

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If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

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Goodreads rating: 3.61

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If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

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Goodreads rating: 3.71

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From Booklist Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. As the CEO of Chrysler Corporation, he brought the company back from the brink of bankruptcy
Effective Leadership - Thryft

Effective Leadership

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If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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Goodreads rating: 3.45

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Goodreads rating: 3.79

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The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

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Goodreads rating: 4.08

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If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

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Goodreads rating: 3.67

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Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

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Goodreads rating: 4.0

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This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

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Goodreads rating: 2.5

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This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

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If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft

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If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
The Truth About Thriving in Change
William S. Kane | Ft Press

The Truth About Thriving in Change

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Goodreads rating: 3.14

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If you're feeling the pressures of change at work or you're tasked with leading your team through transitions, this book by William S. Kane could be an invaluable resource. It's like having a mentor guide you through change management with tried-and-tested advice broken down into actionable steps. It's particularly helpful for those who appreciate a practical approach to overcoming the inevitable challenges of change in business.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

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Goodreads rating: 3.5

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Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

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Goodreads rating: 3.4

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If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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Goodreads rating: 3.54

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If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health

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If you’re stepping into management, "The Healthy Company" could be your next best read. Bob Rosen shares practical advice that bridges the gap between employee satisfaction and profit growth. It's not just theory; the book is packed with real-world cases that illustrate how a healthy corporate culture can indeed drive a company's success. This could be the guide that helps you understand and implement strategies that benefit both the people and the balance sheet.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

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Goodreads rating: 0.0

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This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

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Goodreads rating: 3.46

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Corporate Shaman - Thryft
Richard Whiteley | Profile Books Ltd

Corporate Shaman

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Goodreads rating: 3.43

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This book would be a great read for anyone interested in exploring a fresh and unconventional approach to corporate management. R. Whiteley's Corporate Shaman tells a captivating story of a struggling CEO and his team's transformation when a shaman disguised as a management consultant enters their lives. Through this magical tale, the book offers practical insights and techniques that can help unlock the potential of any failing organization. With its unique fusion of storytelling and real-world application, Corporate Shaman is set to become a cult classic in the business genre.
Management towards 2001 : Unlocking 10 of the Best Management Books - Thryft

Management towards 2001 : Unlocking 10 of the Best Management Books

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Recommendation: This book is a must-read for anyone interested in staying ahead in the ever-evolving world of management. With concise summaries and biographies of influential authors, it provides a comprehensive overview of the latest trends and theories. Whether you are a seasoned manager or just starting out in your career, this book will unlock valuable insights and help you navigate the complexities of the business world.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

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Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

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Goodreads rating: 3.63

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If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

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Goodreads rating: 4.1

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The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

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You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
Escape From Cluelessness - A Guide For The Organizationally Challenged - Thryft
Lee G. Bolman, Terrence E. Deal  | Amacom Books

Escape From Cluelessness - A Guide For The Organizationally Challenged

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Goodreads rating: 3.64

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Feeling lost in the corporate maze? "Escape From Cluelessness" could be your compass. Bolman and Deal offer a humorous and insightful journey through the perplexities of modern work life. Imagine transforming workplace woes into a more positive experience — this book might just be your stepping stone to a more fulfilling career.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

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Goodreads rating: 0.0

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88% off est. retail
"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

Regular price RM40.00 MYR RM18.00 MYR 55% off

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This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft

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If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Top Performer - Thryft
Stephen C. Lundin | Fisicalbook

Top Performer

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Goodreads rating: 3.54

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If you're feeling stuck in your career, especially in sales, and traditional methods haven't sparked that joy or success you're striving for, "Top Performer" could be the breath of fresh air you need. The narrative takes an unconventional approach to salesmanship by using the metaphor of a street performer's passion and techniques, offering insights that are as engaging as they are enlightening. You might find the book's lessons on engagement and enthusiasm a useful tool for breaking through your own professional ruts.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Regular price RM37.00 MYR RM15.00 MYR 59% off

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Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.