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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
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Challenge convention; market the remarkable.
If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Purple Cow: Transform Your Business by Being Remarkable
by
Seth Godin
Regular price
RM45.00 MYR
Now RM30.00 MYR
Save 33%
Compare to estimated retail price: RM118.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 30%
Save 33%
Save 31%
Save 33%
ISBN: 9781591843177
Authors:
Seth Godin
Publisher: Portfolio
Date of Publication: 2009-11-12
Format: Hardcover
Related Topics:
Management,
Self Help,
Personal Development,
Entrepreneurship,
Leadership,
Psychology,
Business,
Personal Development,
Leadership
Goodreads rating: 3.78
(rated by 52809 readers)
Description
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Challenge convention; market the remarkable.
If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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