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Fundamentals of Strategy

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Strategy essentials for business students and professionals.

If strategy seems daunting, "Fundamentals of Strategy" could be your guide. It breaks down complex strategic concepts into digestible parts, making it ideal if you're studying business or navigating the corporate world. The authors are well-regarded for conveying the intricacies of strategy without overwhelming readers. This could be the compass you need to steer through the competitive business landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Fundamentals of Strategy

Regular price RM151.00 MYR Now RM41.00 MYR Save 73%
Unit price
per
Compare to estimated retail price: RM354.00 MYR  
ISBN: 9781292351377
Publisher: November 25, 2020
Date of Publication: 2020-11-25
Format: Paperback
Related Collections: Business, Personal Development, Economics
Goodreads rating: 4.0
(rated by 1 readers)

Description

Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise overview of the fundamental issues and techniques of strategy. This book has been updated to include coverage of the Covid-19 crisis and provides insights and examples from a broad range of international organisations. Each chapter is complemented by illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. Pearson, the world’s learning company.
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Strategy essentials for business students and professionals.

If strategy seems daunting, "Fundamentals of Strategy" could be your guide. It breaks down complex strategic concepts into digestible parts, making it ideal if you're studying business or navigating the corporate world. The authors are well-regarded for conveying the intricacies of strategy without overwhelming readers. This could be the compass you need to steer through the competitive business landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.