Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Advertising Media Planning, Seventh Edition - Thryft
David L. Smith, Roger B. Baron, Jack Z. Sissors  | Mcgraw Hill

Advertising Media Planning, Seventh Edition

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Goodreads rating: 3.64

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93% off est. retail
Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
The Complete Idiot's Guide to Terrific Business Writing

RM37.00 MYR

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Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

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Goodreads rating: 2.0

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"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Protein Biotechnology - Thryft
Gary Walsh, Denis R. Headon  | Wiley

Protein Biotechnology

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Goodreads rating: 3.0

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This book could be a good read for students or professionals in the field of biochemistry who are interested in learning about protein biotechnology. The book provides a comprehensive survey of the currently available products or those under development in this field, making it a valuable resource for anyone working in the biotech industry. Additionally, the book is easy to read and well-referenced, making it a reliable source of information.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

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Goodreads rating: 3.0

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If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

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Goodreads rating: 0.0

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"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.
Strategic Management: Concepts & Cases - Thryft
A.J. Strickland III, Arthur A. Thompson Jr.  | Richard D Irwin

Strategic Management: Concepts & Cases

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Goodreads rating: 3.74

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This book is an exceptional guide for anyone looking to understand and navigate the complex world of strategic management. With its comprehensive coverage of the resource-based view of the firm, it offers valuable insights and practical tools for developing effective business strategies. Whether you're a business student or a seasoned professional, this book will equip you with the knowledge and skills needed to drive success and make informed decisions in the ever-changing business landscape.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know

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If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
Business Research Methods
Emma Bell, Alan Bryman  | Oxford University Press

Business Research Methods

RM62.00 MYR

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Goodreads rating: 3.8

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If you're venturing into the complex world of business research, this book is your compass. It's a thorough resource that introduces and evaluates various research methods within the business context. By providing practical implementation advice, it's invaluable for students and professionals keen on understanding the nuances of business research, making it an essential addition to your intellectual toolkit.
Child Care Design Guide
Anita Rui Olds | Mcgraw-hill Professional

Child Care Design Guide

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Goodreads rating: 4.71

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If you're passionate about creating or renovating spaces where children can thrive, "Child Care Design Guide" by Anita Rui Olds is your go-to resource. It's packed with practical insights grounded in 25 years of experience, ensuring your project meets both developmental needs and stringent industry standards. Get ready to transform your vision into a nurturing environment with this comprehensive, visually rich manual.
Asian Business Customs & Manners

RM66.00 MYR

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If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
One Degree, Many Choices: A Glimpse Into the Career Choices of the NTI Pioneer Engineering Class of 85

RM42.00 MYR

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If you're standing at a crossroad in your educational journey, especially one that leans towards engineering, "One Degree, Many Choices" could provide a real-world lens into what the future might hold. Through the varied experiences of NTI's first engineering cohort, you’ll glimpse the vast opportunities that an engineering degree can unlock. It's not just about the degree; it's about the doors it opens and the stories of those who walked through them. Whether you're an aspiring engineer or just curious about the field's potential, this book might just be the catalyst for your own career exploration.
Letting Go Of Your Bananas - How To Become More Successful By Getting Rid Of Everything Rotten In Your Life - Thryft

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This book could be a good read for individuals looking to make a positive and meaningful change in their lives. Daniel T. Drubin presents a practical and concise handbook to help readers let go of negative attitudes, relationships, and beliefs that may be hindering their success. Through valuable advice, Drubin empowers readers to take responsibility for themselves, enhance fearlessness, and stay purposeful, passionate, and persuasive. A must-read for those seeking personal growth and the tools to achieve success.
Million Dollar Habits
Robert J. Ringer | Wynwood Pr

Million Dollar Habits

RM33.00 MYR

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Goodreads rating: 3.72

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If you're seeking strategies that could elevate your personal and professional life, "Million Dollar Habits" might just be the treasure trove you're looking for. Robert J. Ringer lays out practical habits that promise to guide you towards success. What you'll find especially compelling is how these strategies, though envisioned for the '90s, still resonate with the business challenges of today, making the book a timeless adviser for achievement.
Group Dynamics
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

RM33.00 MYR

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Goodreads rating: 3.6

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If you're fascinated by the underlying forces that drive group behavior and interaction, "Group Dynamics" by Donelson R. Forsyth could be an enlightening read for you. It's perfect for understanding the complexities of cooperation, conflict, and leadership that define our experiences in various types of groups, from the workplace to social circles.
The Essence of Human Resource Management
Nic Beech, Eugene F. McKenna  | Pearson P T R

The Essence of Human Resource Management

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Goodreads rating: 5.0

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If you're seeking a digestible introduction to HRM that's perfect for academic accreditation or to bolster your management capabilities, this book should be on your desk. Its succinct nature distills essential HRM concepts in a way that will clarify your understanding and enhance your managerial skills without overwhelming you with jargon.
Dynamic HTML For Dummies - Thryft
Michael I. Hyman | Hungry Minds Inc

Dynamic HTML For Dummies

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Goodreads rating: 2.33

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90% off est. retail
Dynamic HTML For Dummies would be a great read for beginners who want to learn how to create more engaging and interactive websites. The book's unique feature is that it provides a comprehensive introduction to Dynamic HTML technology and its features, making it easy to understand for novices. Users would appreciate the included CD, which contains sample codes and templates to help them create their own Dynamic HTML pages.
The Knowledge Evolution - Expanding Organizational Intelligence
Verna Allee | Routledge

The Knowledge Evolution - Expanding Organizational Intelligence

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Goodreads rating: 3.5

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If you're in management or part of a team that's looking to innovate and stay ahead in today's fast-paced, information-driven economy, "The Knowledge Evolution" might just be the guidebook you need. Verna Allee offers not only a deep dive into the mechanics of knowledge creation and sharing within organizations but also practical advice that can be applied to improve your company's intelligence. It's especially relevant if you're aiming to comprehend and implement knowledge management methodologies or simply looking to foster a more learning-centric workplace culture.
Learning to Fly: Practical Knowledge Management from Some of the World's Leading Organizations

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If you're feeling swamped by the pace of organizational change and the demand for knowledge, "Learning to Fly" might be just what you need. It's a practical guide that demystifies the knowledge management process, using real-world examples from giants like BP. By tapping into this wealth of experience, you could learn how to effectively gather, share, and utilize knowledge within your team or company, potentially giving you that much-needed edge in your professional landscape.
Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

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Goodreads rating: 3.69

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Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.
Successful Qc Circles, Part 1 - Thryft
Hajime Karatsu | P H P Inst

Successful Qc Circles, Part 1

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Goodreads rating: 0.0

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This book is essential for those looking to learn about the concept of Quality Control (QC) Circles, which involves groups of employees coming together to solve problems related to quality control in an organization's products or services. The book provides detailed explanations and case studies to make the concept easy to understand and implement. The author's writing style is clear and concise, making it an enjoyable read for anyone interested in the subject.
Mobile Planet: Connecting the World

RM51.00 MYR

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If you're intrigued by how our world has become so interconnected and the role mobile technology has played in it, "Mobile Planet" is a must-read. It provides insights into the revolutionizing effect of mobile devices on communication, which is something you witness daily. This book could change the way you view your smartphone and the invisible threads connecting us all.
Risk-Based Performance Management: Integrating Strategy and Risk Management

RM131.00 MYR

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If you're involved in shaping organizational strategies, this book could transform your approach. It marries the often siloed functions of strategy and risk management into a coherent framework, enabling better-informed decision-making. By navigating its practical guidance, you'll better understand how to align risk appetite with strategic goals for more sustainable outcomes.
The Public Relations Writer's Handbook: The Digital Age

RM62.00 MYR

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Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
A Room with a World View: 50 Years of Inter-continental Hotels and Its People 1946-1996 - Thryft
James E. Potter | Weidenfeld & Nicolson

A Room with a World View: 50 Years of Inter-continental Hotels and Its People 1946-1996

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Goodreads rating: 0.0

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If you've ever been captivated by the grandeur of world-class hotels or curious about the ins and outs of the hospitality industry, "A Room with a World View" is a compelling pick for you. Through James E. Potter's experienced lens, the book offers a blend of business history and personal anecdotes, making it a treasure trove for both hospitality enthusiasts and those fascinated with corporate sagas.
Stock Market Profits: Where One Learns to Open the Right Door

RM58.00 MYR

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You might find "Stock Market Profits: Where one learns to open the right door" quite enlightening if you're seeking to make sense of the stock market without getting bogged down in complex analysis. Richard Wallace Schabacker distills the essence of trading into understandable concepts that could help you, as an individual investor, make smart decisions and potentially reap the benefits. This book offers a pragmatic approach to understanding market dynamics, suitable for those looking to engage with stock investments more confidently.
Compel: How to Get Others in Your Organization to Think and Act Differently
Robert D. Gilbreath | Wiley

Compel: How to Get Others in Your Organization to Think and Act Differently

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Goodreads rating: 3.57

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If you're feeling stuck in your attempt to inspire change within your organization, "Compel" could be the torch to light your way. It navigates the maze of human behavior and organizational dynamics, offering tangible actions for effective persuasion. It's not just about the what and why — it delves into the how, which is often the missing piece for many leaders and change-makers.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

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Goodreads rating: 3.73

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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
The Attention Economy and How Media Works: Simple Truths for Marketers

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If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Surviving the New Millennium: Lessons from the Asian Crisis

RM73.00 MYR

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If you're into economics or business strategy, 'Surviving the New Millennium' might catch your interest. Swee Hoon Ang dives deep into the causes of the Asian financial crisis and seamlessly ties those lessons to future-proofing businesses. It's a blend of historical analysis and forward-looking advice, bridging past crises with anticipatory strategy—a valuable perspective for professionals seeking to comprehend and navigate economic turbulence.
Simply Fly: A Deccan Odyssey
G.R. Gopinath | Harpercollins Publishers

Simply Fly: A Deccan Odyssey

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Goodreads rating: 4.22

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Imagine a tale where sheer determination overcomes every conceivable obstacle. "Simply Fly: A Deccan Odyssey" is that story brought to life, detailing how Captain G.R. Gopinath not only dreamt but achieved the extraordinary. It's inspiring, filled with rich life lessons for anyone who has ever dared to dream big or is looking to navigate the turbulent skies of entrepreneurship.
Object-Oriented Analysis - Thryft

Object-Oriented Analysis

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Recommendation: If you're looking to upgrade your requirements analysis technique, Object-Oriented Analysis offers practical examples and case studies that demonstrate the effectiveness of an object-oriented approach. With step-by-step guidance, this book can aid in transforming your development process.
Dismissal: There Is No Easy Way but There Is a Better Way - Thryft
William J. Morin, Lyle Yorks  | Drake Beam Morin Pub

Dismissal: There Is No Easy Way but There Is a Better Way

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Goodreads rating: 5.0

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This book could be a good read for any manager or executive looking to improve their decision-making process when it comes to employee dismissals. With practical advice and insights, "Dismissal: There Is No Easy Way but There Is a Better Way" helps you navigate the difficult task of termination while emphasizing fairness and supporting data. Morin's expertise in outplacement counseling makes this book an invaluable resource for anyone seeking to handle dismissal in a compassionate and professional manner.
Public Relations Writing: A Rhetorical Approach
Michael L. Kent | Pearson

Public Relations Writing: A Rhetorical Approach

RM113.00 MYR

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Goodreads rating: 2.5

RM113.00 MYR

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Public Relations Writing: A Rhetorical Approach is a must-read for aspiring public relations professionals. The book provides a comprehensive understanding of effective communication principles that are essential for creating successful public relations strategies. It offers practical knowledge of various writing contexts, including blogs, brochures, and speeches. The book also highlights the importance of critical thinking, rhetorical, and communication skills, which are crucial for adapting to the constantly changing and diverse environments in the field of public relations. Overall, this book is a valuable resource for anyone looking to succeed in the dynamic and complex world of public relations.
Northern Enterprise - Thryft
Michael Bliss | Mcclelland & Stewart

Northern Enterprise

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Goodreads rating: 4.0

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If you're fascinated by the interplay of history and business, "Northern Enterprise" is for you. Michael Bliss brings a storyteller's touch to the economic development of Canada. It's a comprehensive dive, perfect for those who enjoy seeing how business decisions of the past shape the future.
A Practitioner's Guide to Digital Platform Business

RM99.00 MYR

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If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.
英汉国际经贸词典
dequan-sun | Shang Wu Yin Shu Guan

英汉国际经贸词典

RM33.00 MYR

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Goodreads rating: 0.0

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If you're navigating the complex waters of international trade and commerce, this dictionary could be an invaluable resource. It bridges language barriers, offering over 22,000 entries spanning trade, finance, law, accounting, and advertising. Perfect for professionals seeking a comprehensive bilingual aid, it’s a tool that can help enhance your understanding and fluency in the specialized language of global business.
Work Less, Make More: Stop Working So Hard and Create the Life You Really Want!

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If you're feeling the weight of endless hours and unfulfilled days, Jennifer White's "Work Less, Make More" might just be the compass you need to navigate towards a more balanced existence. This isn't just about cutting hours; it's about reshaping your approach to life and work to prioritize your happiness and well-being. Jennifer maps out a path that encourages taking risks and finding passion in what you do, making it especially resonant for anyone dreaming of a life less ordinary.
The 110% Solution: Using Good Old American Know-How to Manage Your Time, Talent, and Ideas - Thryft

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This book is a must-read for anyone looking to maximize their productivity and achieve remarkable success in all aspects of life. With actionable strategies and real-life examples, Mark H. McCormack shows how to push beyond personal limits and tap into your full potential. From managing your time and talent to unleashing your creative ideas, this book offers practical tips and insights that will empower you to take charge of your life and reach new heights of achievement. Get ready to unlock your full potential and become the best version of yourself.
Blackstone's Statutes on Company Law 2012-2013 - Thryft
Derek French | Oxford University Press

Blackstone's Statutes on Company Law 2012-2013

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Goodreads rating: 5.0

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Recommended for law students and legal professionals due to its reliable and accurately portrayed content. Its accompanying Online Resource Centre provides additional legislation and guidance on how to use statute books.
The Made-In-India Manager - Thryft

The Made-In-India Manager

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"The Made-In-India Manager" could be a good read for someone interested in understanding why Indian professionals have a significant presence in global business. The book explores the cultural influences and resourcefulness that engender sharp competitiveness and astute business perspective in Indian management practices. It also emphasizes the young manager's role in building on these advantages to ensure future success. Overall, it provides a thought-provoking and informative analysis of the factors that have led to the success of the Indian professional in the global business landscape.
If you're looking to enhance your sales force, diving into "Selecting Sales Professionals" can be a game-changer. The book's focus is not just on selecting the right candidates, but also on effective training and retention strategies for peak performance. Given its comprehensive approach, it's ideal if you're in a managerial role and intent on building a top-tier sales team.
God @ Work: Discovering the Anointing for Business

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If you've been seeking deeper meaning in your professional life, "God @ Work" might speak to you on a different level. It intertwines spirituality with the workplace, potentially transforming how you view your career. Rich Marshall offers a perspective that could merge your faith with your business endeavors, inviting a sense of purpose and divine inspiration into your daily work.
World 3.0: Global Prosperity and How to Achieve It

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If globalization has always seemed like a double-edged sword to you, "World 3.0" could offer the nuanced perspective you're seeking. Pankaj Ghemawat doesn't just break down overstated myths with hard data; he proposes an intriguing middle ground where regulation and international cooperation can coexist beneficially. It's a must-read if you're interested in understanding the complexities of our interconnected economies and the realistic ways we can improve global prosperity.
Every Business Is a Growth Business: How Your Company Can Prosper Year After Year

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If you're passionate about steering your company towards continuous success, "Every Business Is a Growth Business" can be your compass. The insights of Charan and Tichy, blended with real-world examples from top industry leaders, will not just inspire you but will equip you with a practical roadmap. It's the sort of read that imprints the growth mindset from cover to cover, encouraging you to think bigger and push beyond supposed limits of your business.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

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Goodreads rating: 3.67

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Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Communication and Reports - Thryft
Peter Padget | Continuum International Publishing Group

Communication and Reports

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Goodreads rating: 0.0

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.
Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey | Sage Publications, Inc

Effective Leadership: Theory, Cases, and Applications

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Goodreads rating: 4.25

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If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.
Media Relations Issues & Strategies

Media Relations Issues & Strategies

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If you're looking to stay ahead in public relations, "Media Relations – Issues & Strategies" offers invaluable insights tailored for today's rapidly shifting media landscape. Jane Johnston's expertise shines through every page, bridging traditional media with the dynamic world of social platforms. With practical tips and case studies, it becomes a trusty guide for anyone keen on mastering the art of reaching audiences through various media channels effectively. Whether you're a student or a seasoned professional, this book will help sharpen your strategy for media engagement.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.