Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Effective Leadership: A Practical Guide to Leading Your Team to Success - Thryft

Effective Leadership: A Practical Guide to Leading Your Team to Success

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This book is a must-read for anyone looking to enhance their leadership skills. Malcolm Bird provides practical strategies and insights on how to effectively lead a team towards success. His expertise shines through as he offers actionable advice that is easy to implement in real-world scenarios. By reading this book, you will gain the knowledge and tools to become an empowering leader, capable of driving your team towards excellence effortlessly.
S.E.R.V.E —Empower Yourself, Empower Others and Make a Difference - Thryft
Bee Leng Seow | Candid Creation Publishing

S.E.R.V.E —Empower Yourself, Empower Others and Make a Difference

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Goodreads rating: 4.0

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This book could be a good read for anyone who wants to make a difference in their own life and empower others. With its daily service encounters presented in email exchanges, it offers a practical and relatable approach to understanding the importance of significance, efficacy, relationships, variation, and going the extra mile. The "Let's _ink About It" sections encourage readers to reflect on their own experiences and take actionable steps towards creating a positive customer experience. Overall, this book is like a guidebook to personal empowerment and exceptional service, offering valuable insights and suggestions for resolving common challenges.
The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood
Just Arrived

RM45.00 MYR

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54% off est. retail
This is a really fun behind-the-scenes peek at how Greg Heffley made the jump from page to screen. It has the same easy, humorous Wimpy Kid energy, but mixes in photos, storyboards, scripts, and costume designs that make the whole movie process feel exciting and surprisingly accessible. If you like books that feel interactive and packed with extras, this one is a great companion read.
Working with Difficult People - Thryft
Solomon | Prentice Hall Press

Working with Difficult People

RM31.00 MYR

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Goodreads rating: 3.52

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Everyone's work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This top communications consultant details specific techniques for handling all of them. Easy-to-follow scenarios for every situation are featured in this handy guide.
Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

RM45.00 MYR

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Seduced by Success is a must-read for business professionals who aspire to become successful. Robert J. Herbold provides insightful tactics that help prevent dangerous legacy practices that often come with great success. By studying the mistakes of big corporations, Herbold teaches how to avoid traps such as neglect, pride, and complexity. Using this book, entrepreneurs can maintain a strong, agile business by revitalizing brands, demanding new approaches, and empowering employees.
1001 Ways to Energize Employees
Ken Blanchard, Bob Nelson, Barton Morris  | Workman Publishing Company

1001 Ways to Energize Employees

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Goodreads rating: 3.44

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Imagine having a toolkit that could transform your workplace atmosphere, where every day employees come in motivated, ready to innovate and drive your business forward. "1001 Ways to Energize Employees" offers just that: a collection of real-world strategies that have been tried and tested across various industries. It’s like having a business coach at your fingertips, providing you with the key to unlock your team's potential and making the daily grind not just bearable, but exciting. This book could be the game-changer your management strategy has been waiting for.
Winning and Managing Research Funding - Thryft
Rebecca Boden, Debbie Epstein, Jane Kenway  | Sage Publications Ltd

Winning and Managing Research Funding

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Goodreads rating: 4.0

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If you're feeling the squeeze for research funds, this book could be a real game-changer for you. Jane Kenway dives into the complexities of the funding world, offering clear and actionable strategies to not just win grants but manage them effectively. Think of it as a roadmap through the financial labyrinth of academic research – it could be that edge you need to advance your work.
Crafting Competitiveness: Developing Leaders in the Shadow Pyramid - Thryft
Albert A. Vicere | Capstone

Crafting Competitiveness: Developing Leaders in the Shadow Pyramid

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If leadership development interests you, this book may be the perfect guide to ensuring your time and financial investments yield results. Vicere and Fulmer offer insights that can revolutionize how you approach future leader training within your organization, providing a thoughtful and tested framework that aligns individual growth with organizational goals.
Private Equity - Jurisdictional Comparisons
Charles Martin | The European Lawyer

Private Equity - Jurisdictional Comparisons

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Goodreads rating: 0.0

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If you're navigating the intricate world of private equity across different jurisdictions, this book stands as a comprehensive guide. Charles Martin has compiled a resource that could be indispensable for professionals in the field, offering a comparative look that can deepen your understanding and inform your strategies.
Little Things Big Results - Thryft

Little Things Big Results

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Goodreads rating: 3.39

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This book can help you learn how small actions taken consistently, can lead to meaningful and tangible outcomes. Through simple yet powerful exercises and real-life examples, Roger Fritz’s book can inspire you to make positive changes in your life, both personally and professionally. Users would appreciate the practicality and usefulness of the book.
Human Resource Management for Southeast Asia
Derek Torrington | Prentice Hall

Human Resource Management for Southeast Asia

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If your interests or career intersect with human resource management in an evolving market like Southeast Asia, this read might be a crucial aid in your journey. Derek Torrington's text isn't just academic; it's a practical bridge between well-established Western methodologies and the dynamic practices emerging in Southeast Asian economies. Such insights could sharpen your strategic vision in human resources, with a comprehensive understanding tailored for a specific yet booming part of the globe.
Global Guide to Investing - Thryft
James Morton | Ft Pr

Global Guide to Investing

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Recommendation: This book provides a great global overview of investing, covering multiple industries and countries. It is an excellent resource for anyone looking to expand their investment knowledge and portfolio. The book is authored by well-renowned experts, making it a reliable source of information and guidance.
Cash in a Flash: Fast Money in Slow Times
Mark Victor Hansen, Robert G. Allen, Daryl Allen  | Crown Business

Cash in a Flash: Fast Money in Slow Times

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Goodreads rating: 3.57

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If you’re someone striving for financial betterment, particularly in an economy that's not doing you any favors, "Cash in a Flash" might be the guide you're looking for. Mark Victor Hansen and Robert G. Allen package their experience into actionable strategies, focusing on creating income streams that last. What sets this book apart is the promise of real results in just a quarter of a year, using what you already possess. It's tailored for the aspirational individual ready to put their existing talents to work.
The Ultimate Guide to Real Estate Investment in Singapore

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Considering hopping into the property market in Singapore? This guide, penned by an industry insider, could be your roadmap. Ismail Gafoor's insights offer a rare peek into the local real estate scene, perfect for navigating the complexities of this lucrative but challenging market. Whether you're a seasoned investor or just starting out, this could be the compass you need for your property investment journey.
Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

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"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.
Boost Your Career - How To Make An Impact, Get Recognized, And Build The Career You Want - Thryft

Boost Your Career - How To Make An Impact, Get Recognized, And Build The Career You Want

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This book could be a good read for anyone looking to take their career to the next level. With real-life stories and practical advice, Boost Your Career teaches you how to identify opportunities and lead impactful projects that will not only impress key stakeholders but also propel your career forward. Whether you're a seasoned professional or just starting out, this book will change the way you view your professional role and help you frame your accomplishments in a way that sets you apart from the competition. So, if you're ready to make a lasting impact and achieve the recognition and success you deserve, grab a copy of Boost Your Career today.
Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit - Thryft
Jerold Freier | Prentice Hall

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit

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This book is an in-depth guide to help individuals learn how to acquire companies successfully and operate a business profitably. Written by an experienced author, it covers everything you need to know about successful corporate acquisitions, including finance, tax implications, and legalities. If you are a business owner looking to grow through acquisitions, this book is a must-read.
The Success Formula: How Smart Leaders Deliver Outstanding Value
Andrew Kakabadse | Bloomsbury Information

The Success Formula: How Smart Leaders Deliver Outstanding Value

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Goodreads rating: 3.7

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If you're intrigued by the intersection of leadership and value generation, "The Success Formula" could really resonate with you. It's not just theoretical; the book promises insights gleaned from extensive interviews with over 80 organizations. This isn't about charismatic figureheads but about collective, evidence-driven approaches that get results for all stakeholders. The author's emphasis on value creation and stakeholder engagement might just be the shift in perspective you need to re-evaluate your organization's approach to strategy.
Learning as a Way of Being - Strategies for Survival in a World of Permanent White Water
Peter B. Vaill | Jossey-bass

Learning as a Way of Being - Strategies for Survival in a World of Permanent White Water

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Goodreads rating: 3.81

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If you're navigating the ever-changing business waters, this book speaks to you. Vaill emphasizes continual learning as an intrinsic part of leading effectively. Think of it as equipping yourself with a compass rather than a map, helping you to adapt and thrive professionally amidst constant change. It's perfect for those in management who want to lead with agility and foresight.
Chinese Leadership: Moving from Classical to Contemporary
Sheh Seow Wah | Times Editions

Chinese Leadership: Moving from Classical to Contemporary

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Goodreads rating: 4.0

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Chinese Leadership - Moving from Classical to Contemporary is a must-read for anyone seeking to understand Chinese leadership in today's business context. The author provides detailed characterizations of classical and contemporary leaders, translating cultural values into modern business. This book sheds light on why Chinese-owned enterprises succeed and what gives them a competitive edge, making it an essential guide for anyone interested in Chinese leadership or doing business in China.
Advantage: How American Innovation Can Overcome the Asian Challenge
Adam Segal | W. W. Norton & Company

Advantage: How American Innovation Can Overcome the Asian Challenge

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Goodreads rating: 3.77

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If you're intrigued by global economics and the competitive dance between East and West, "Advantage" could broaden your perspective. It's a deep dive into the strengths and strategies that embolden American innovation against Asia's rise. Perfect for anyone interested in the interplay of technology, policy, and global market dominance.
The Performance Management Pocketbook
Pam Jones | Management Pocketbooks

The Performance Management Pocketbook

RM37.00 MYR

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Goodreads rating: 3.69

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If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.
What's Next: Exploring the New Terrain for Business

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"What's Next" offers a smorgasbord of visionary perspectives, ideal for anyone intrigued by the forces molding our business future. Think of it as conversing with fifty great minds over coffee, getting a multi-angled snapshot of what's to come. Whether you're an entrepreneur, a student of trends, or someone poised to pivot with the times, this compilation of interviews will provide you with a well-rounded guide to navigating the uncertainties ahead.
The Five Literacies of Global Leadership : What Authentic Leaders Know and You Need to Find Out - Thryft
Richard David Hames | Jossey-bass

The Five Literacies of Global Leadership : What Authentic Leaders Know and You Need to Find Out

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Goodreads rating: 3.15

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This book is recommended for individuals who are aspiring to become global leaders or those who want to enhance their leadership skills. The book presents a fresh perspective on leadership paradigm and provides strategies to help readers become exceptional leaders. The author's observation of successful leaders and their common behaviors helps in understanding the traits that are essential to lead in the global context. The book's unique feature is its five literacies that provide a blueprint for readers to succeed as global leaders.
The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft
Describes how expatriate Chinese entrepreneurs are building business empires in Southeast Asia
Daringly Different - The Making Of The Singapore Management University - Thryft

Daringly Different - The Making Of The Singapore Management University

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This book offers a captivating insider's view into the journey of creating Singapore Management University. Through the author's meticulous research and first-hand accounts, readers get an extraordinary glimpse into the challenges, triumphs, and bold decisions that shaped this institution. It is a must-read for anyone interested in educational innovation and the transformation of an idea into a reality.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to get a grip on what makes great marketing in the fast-paced business world, "The Marketing Gurus" could be a treasure for you. Imagine gaining insights from multiple titans of marketing, all distilled into one accessible resource. It's like having a personal mentorship from the likes of Guy Kawasaki and Seth Godin, saving you time while enhancing your marketing prowess. Perfect for the professional on-the-go or the curious student eager to absorb the best strategies from the experts.
How to Be a Better Leader
Stefan Stern | Bluebird

How to Be a Better Leader

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Goodreads rating: 3.71

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If you're aiming to hone your leadership skills or finding your footing as a new leader, Stefan Stern’s guide is akin to a mentor compressing years of wisdom into digestible chapters. It acknowledges the gender nuances and debunks one-size-fits-all approaches. Reading it is like gaining a sharper lens to scrutinize both your leadership style and those you admire—or critique.
Shift - Inside Nissan's Historic Revival - Thryft
Carlos Ghosn | Crown Business

Shift - Inside Nissan's Historic Revival

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Goodreads rating: 3.92

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Shift is an impeccable example of bold business innovation and inspiring leadership. Carlos Ghosn's story is a testament to how taking risks and breaking traditional thinking can lead to unparalleled success. It's a must-read for anyone looking for insight on how to lead their teams towards success in the face of adversity.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

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Goodreads rating: 3.3

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This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Swarovski: The Magic of Crystal - Thryft
John Bigelow Taylor, Vivienne Becker  | Harry N Abrams Inc

Swarovski: The Magic of Crystal

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Goodreads rating: 5.0

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This book could be a good read for someone who is fascinated by the artistry and glamour of Swarovski crystals. Through its captivating storytelling, it offers a glimpse into the rich history of the company, from its humble beginnings to becoming a global leader in crystal production. With stunning visuals and insightful narratives, this book allows readers to appreciate the beauty and craftsmanship of Swarovski's creations. Whether you are a fashion enthusiast, a jewelry lover, or simply appreciate the magic of crystals, this book will leave you awe-inspired and longing to explore the world of Swarovski.
Java Internationalization - The Java Series
Andrew Deitsch, Andy Deitsch  | O'reilly Media

Java Internationalization - The Java Series

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Goodreads rating: 2.2

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If you’re looking to expand your programming skills for a global audience, "Java Internationalization" could be just what you need. It dives deep into Java's Unicode capabilities, guiding you through crafting interfaces and formats that cross cultural boundaries. Ideal for web developers, it's a hands-on resource for making your Java applications universally accessible and user-friendly.
The Role of Financial Markets in the Transition Process

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If you're fascinated by the intersection of economics and history, "The Role of Financial Markets in the Transition Process" offers a compelling investigation into how financial markets in Hungary, Czech Republic, and Poland adapted and evolved during the significant changes of the 1990s. It's a deep dive into the theory and practical implications of economic development in post-communist countries, making it ideal for students or professionals interested in financial systems' roles in emerging economies.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

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Goodreads rating: 4.0

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'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Andy Grove: An American Story
Richard S. Tedlow | Portfolio Trade

Andy Grove: An American Story

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Goodreads rating: 3.97

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If you're fascinated by the interplay of innovation and leadership in the tech world, then this exploration of Andy Grove's life at Intel is a must-read. Tedlow's in-depth account lifts the curtain on Grove's unique problem-solving approach. Imagine drawing inspiration from someone who started with nothing and scaled the heights of Silicon Valley—a true embodiment of the American Dream, offering insights valuable for aspiring leaders and entrepreneurs alike.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

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Goodreads rating: 3.63

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Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Leadership
Rudolph W. Giuliani | Little, Brown Book Group

Leadership

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Goodreads rating: 3.69

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If you're fascinated by the intersection of politics and crisis management, Giuliani's "Leadership" could offer valuable insights. This book delves into the experiences of New York's former mayor, focusing on his leadership style and decisions during tumultuous times. You might find it particularly intriguing if you're looking to understand leadership under pressure.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

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Goodreads rating: 3.48

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This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft

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If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Leadership for Learning: How to Help Teachers Succeed
Carl D. Glickman | Assn For Supervision & Curriculum

Leadership for Learning: How to Help Teachers Succeed

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Goodreads rating: 3.54

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If you're in a role where nurturing and enhancing the abilities of educators is your mission, "Leadership for Learning" could be your handbook. Carl D. Glickman puts his experience into pages, offering a trove of strategies, real-life scenarios, and resources to sharpen your leadership skills. It's not just about overseeing; it's about empowering teachers and fostering an environment where students and educators alike can thrive.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World

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If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
Make Your Website Sell: The Ultimate Guide to Increasing Your Online Profits
Jed Wylie | Marshall Cavendish Corp/ccb

Make Your Website Sell: The Ultimate Guide to Increasing Your Online Profits

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Goodreads rating: 3.5

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If you feel like your website should be doing more for your business bottom line, "Make Your Website Sell" is the companion you need. It dissects the essentials of e-commerce and digital marketing, offering insights that are practical and immediately applicable. By embracing Jed Wylie's strategies, you'll align your online presence with your commercial goals and turn visitors into loyal customers.
Spin-Selling
Neil Rackham | Routledge

Spin-Selling

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Goodreads rating: 4.01

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If you're involved in selling high-value goods or services and finding traditional methods aren't quite hitting the mark, "SPIN-Selling" by Neil Rackham could be a game-changer for you. Rackham's extensive research peels back the layers on why conventional strategies might falter in complex sales scenarios, offering instead a method that's been honed across various industries and cultures. This could have a profound impact on your sales approach, potentially redefining how you interact with clients and close deals.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices

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'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
Machine Learning With R
Brett Lantz | Packt Pub Ltd

Machine Learning With R

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Goodreads rating: 4.22

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Whether you’re dipping toes into machine learning or you've just started warming up to R, this book is perfect for you. It's designed to take you through machine learning with R in a structured manner, building your knowledge step by step. Think of it as a friendly tutor that walks you through the complexities of data analysis and machine learning algorithms, making sure you're ready to tackle your own data science challenges.
Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble - Thryft

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87% off est. retail
Recommendation: Hey there! If you've ever wondered how brands like Crest, Pringles, and Cascade became household names, "Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble" is the book for you. This captivating read dives deep into the history of Procter & Gamble, showcasing their long-standing success and providing practical advice on business reinvention, leadership transformation, and brand excellence. Get ready to discover the secrets behind some of the most iconic brands of our time!
Panerai
Angelo Bonati | Marsilio Editori

Panerai

Regular price RM138.00 MYR RM49.00 MYR 64% off

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Goodreads rating: 4.0

Regular price RM138.00 MYR RM49.00 MYR 64% off

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88% off est. retail
If you have an affinity for melding tradition with innovation, the Panerai story will resonate with you. This book isn't just a tale of timepieces, but an in-depth look at how a small workshop can captivate the wrists of the world through perseverance and an unwavering commitment to quality and distinctiveness. Dive into the history and the ethos behind the watches that have become a symbol of sporting luxury.
Business Etiquette: Essential Guide for Executives - Thryft

Business Etiquette: Essential Guide for Executives

RM15.00 MYR

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Goodreads rating: 2.0

RM15.00 MYR

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Recommendation: This book provides practical guidelines and tips for everything related to business etiquette, from professional dress codes to communication etiquette in the workplace. It is an essential guide for executives looking to improve their social skills in the business world. The unique feature of this book is its emphasis on international business etiquette, making it a valuable resource for professionals conducting business across different cultures. Users are likely to appreciate the practicality and relevance of this book, and it could be particularly useful for those who are new to the business world or looking to advance in their careers.
Investment Biker: On the Road with Jim Rogers
Jim Rogers | Random House

Investment Biker: On the Road with Jim Rogers

Regular price RM49.00 MYR RM34.00 MYR 31% off

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Goodreads rating: 4.07

Regular price RM49.00 MYR RM34.00 MYR 31% off

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If you're intrigued by the blend of high-stakes investment strategies and the raw thrill of adventure, "Investment Biker" might just be your next favorite read. Jim Rogers doesn't just take you through markets; he takes you across continents, offering a perspective that's as expansive as the horizons he rides towards. It's a rare glimpse into the world's economic playgrounds from the seat of a motorbike.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.