Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Managing the Dragon - How I'm Building a Billion-Dollar Business in China
Jack Perkowski | Crown Business

Managing the Dragon - How I'm Building a Billion-Dollar Business in China

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Goodreads rating: 3.74

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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order

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If you're navigating the business world, "Big Dragon" offers a crucial periscope into the future where China's influence is undeniable. With seasoned perspectives from authors like Burstein and de Keijzer, the book avoids the hype and fear often associated with China's rise. Instead, it provides a well-rounded, realistic view that can guide your strategic planning, especially as the global order shifts. It's a read that feels as relevant today as it was at the time of its publication, considering how China continues to shape the world's economic and political landscape.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

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Feeling intrigued by how a government stays efficacious in today's mercurial world? "Dynamic Governance" could give you a comprehensive understanding of Singapore's approach to embedding adaptability and continuous learning within its public institutions. This book is not just a testament to the city-state's success but also offers valuable insights that could be applied to various organizational contexts seeking transformation and resilience.
Globalization and Its Discontents
Joseph E. Stiglitz | Penguin Group

Globalization and Its Discontents

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Goodreads rating: 3.87

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If you're fascinated with the intricacies of global economics and its pitfalls from someone who's been in the thick of it, Stiglitz's "Globalization and Its Discontents" is an eye-opening read. Stiglitz isn't just any critic; he's a Nobel laureate with firsthand experience, lending his voice credibility as he dissects the policies that have left many behind. This book will captivate you with its candid and authoritative insights into a system that's due for reform.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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Goodreads rating: 3.0

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If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

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If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

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Goodreads rating: 3.73

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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
International Business

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If you're aiming to broaden your understanding of global markets, "International Business" might just be the companion you need. With its rich blend of theory and practical case studies, it paints a vivid picture of the intricacies of cross-border trade and investment. Think of it as a global business toolkit for the real world, offering insights that could sharpen your strategy in an ever-connected economy.
Four Days With Dr. Deming - A Strategy For Modern Methods Of Management

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If you're striving to improve your business methods and embrace quality-focused management, "Four Days With Dr. Deming" is a treasure. It distills the expertise of a management legend into digestible pieces, challenging the status quo of short-sighted practices. It's the kind of book that could transform your approach to leadership and process optimization, nudging you towards long-term success.
If you're planning to do business in China or with Chinese partners, "Negotiating China" by Carolyn Blackman could prove invaluable. Blackman's expertise is rooted in decades of experience and a deep cultural understanding. This book tackles the nuanced strategies and tactics unique to Chinese negotiation, paired with case studies to ground theory in practice. It's like a compass for anyone navigating the complex world of cross-cultural business with China.
Global Shift: Mapping the Changing Contours of the World Economy

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If you're eager to unravel the complexities of our interconnected world economy, "Global Shift" offers a treasure trove of insights. It's not just informative but also updated with the most recent data and discussions around economic globalization. Dicken's articulate presentation will cater to your curiosity about how transnational corporations, technology, and various states shape our lives. This book might just turn the abstract concept of globalization into a tangible reality for you.
Sun Rise - Suncor, The Oil Sands and the Future of Energy
Rick George, John Lawrence Reynolds  | Harpercollins

Sun Rise - Suncor, The Oil Sands and the Future of Energy

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Goodreads rating: 3.56

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If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
Revolutionary Wealth
Alvin Toffler, Heidi Toffler  | Knopf

Revolutionary Wealth

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Goodreads rating: 3.88

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If you're intrigued by how tomorrow's affluence will be formed outside traditional economic models, "Revolutionary Wealth" is a thought-provoking read. The Tofflers masterfully map the emergence of a new wealth system influenced by technology and societal change. As you turn each page, you’ll find yourself challenged to reconsider the value of the unpaid, often unseen work that powers our economies, from the domestic sphere to the digital world. Their insights could transform how you view your contributions to both the monetary and non-monetary global wealth pool.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World
Zachary Tumin, William Bratton  | Crown Business

Collaborate or Perish! - Reaching Across Boundaries in a Networked World

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Goodreads rating: 3.85

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If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Strategies For Asia Pacific Meeting New Challenges
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies For Asia Pacific Meeting New Challenges

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Goodreads rating: 3.56

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If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

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Goodreads rating: 3.44

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"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Asian Eclipse - Exposing the Dark Side of Business in Asia
Michael Backman | John Wiley & Sons Inc

Asian Eclipse - Exposing the Dark Side of Business in Asia

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Goodreads rating: 3.89

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If you're intrigued by the mechanics of international economies and the not-so-transparent realities of corporate conduct, "Asian Eclipse" could be your investigative companion. Michael Backman delves deep into the complexities and shady dealings that tarnished Asia's once-lauded economic miracle. Expect an enlightening and perhaps eye-opening journey into the truth behind the continent's explosive growth—and the costs and corruption that came with it.
Winning in Asia: Strategies for Competing in the New Millennium

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As Asia's economic terrain shifts, understanding how to adapt is crucial for any business-minded individual or company aiming to thrive. "Winning in Asia" distills the complex changes into actionable strategies, with Peter J. Williamson's expertise offering a roadmap for not just surviving but excelling in this dynamic market. Whether you're part of an Asian company or an international player, this book could be your guide to redefining success in the Asian century.
Lexus and the Olive Tree
New
Thomas L. Friedman | Harpercollins

Lexus and the Olive Tree

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Goodreads rating: 3.61

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If you're intrigued by how interconnected our world has become, Thomas L. Friedman's 'LEXUS AND THE OLIVE TREE' is a must-read. You'll find yourself immersed in a journey through globalization's profound impacts on societies and economies. It's a well-rounded exploration that's just as informative for the financial analyst as it is for the curious layperson—this book lays out the nuts and bolts of our global system, making sense of the complexities that shape our contemporary lives.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

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Goodreads rating: 3.47

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If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
Fighting the Banana Wars and Other Fairtrade Battles
Harriet Lamb | Random House Uk

Fighting the Banana Wars and Other Fairtrade Battles

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Goodreads rating: 3.47

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Imagine a world where your morning coffee brings not just a burst of energy but also a sense of doing good. "Fighting the Banana Wars and Other Fairtrade Battles" gives you that. Harriet Lamb offers a compelling narrative that's both eye-opening and hopeful, mapping out the journey of Fairtrade from idea to global movement. By choosing this book, you're not just reading—you're engaging in a conversation about ethical consumption and its power to change lives.
Microtrends: The Small Forces Behind Today's Big Changes

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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Free: The Future of a Radical Price

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This book is a must-read for anyone curious about the future of technology and its impact on our economy. Chris Anderson explores the fascinating concept of "free" and how it is redefining traditional economic models. Through engaging examples and insightful analysis, he reveals how new technologies, like the internet, have revolutionized the production and distribution of goods. With thought-provoking ideas, Anderson forces us to question our perception of value, as he uncovers the surprising winners and losers in this new era of abundance. Whether you're an entrepreneur, economist, or simply interested in the forces shaping our world, "Free" will leave you rethinking the way you understand the economy and the power of reputation and time in our society.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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Goodreads rating: 3.25

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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If you're the type who loves questioning the status quo, you'll find "Freakonomics" a breath of fresh air. It's not just about dry numbers and graphs—it's about the unexpected truths beneath everyday experiences. Picture yourself diving into stories that bend your mind, revealing that the world is governed by hidden incentives in the most surprising ways. This isn't your usual economics tome; it's an adventure into the curious patterns of human behavior.
Asian Eclipse: Exposing the Dark Side of Business in Asia
Michael Backman | Wiley

Asian Eclipse: Exposing the Dark Side of Business in Asia

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Goodreads rating: 3.89

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This book exposes the underside of the economic boom that has occurred in Asia over the past few decades. Backman's analysis of dubious business practices is both compelling and unsettling, revealing how endemic cronyism, corruption, inadequate legal protection, and political patronage have all contributed to Asia's economic woes. While much of Backman's analysis is bleak, his final discussion of recent legislation and the lessons that may have been learned provide hope for the future. Recommended for readers interested in the intersection of business and politics in Asia.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

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Goodreads rating: 3.99

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
The World Is Flat: A Brief History of the Twenty-First Century

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The World Is Flat is a great read for anyone interested in understanding how globalization has transformed our world. Friedman explains complex economic and foreign policy issues in an easy-to-understand manner, making it accessible to all readers. His unique perspective on how the flattening of the world has affected countries, companies, communities, and individuals is truly enlightening. This book is a must-read for anyone who wants to make sense of our increasingly connected world.
The Fifties - Thryft
David Halberstam | Ballantine Books

The Fifties

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Goodreads rating: 4.27

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If you're curious about the undercurrents that shaped modern America, "The Fifties" is a treasure trove just for you. David Halberstam masterfully connects the dots between the decade's tranquil facade and its profound societal shifts. You'll emerge from this book with a profound understanding of the events and personalities that laid the groundwork for the country you know today.
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Paul Temporal | Wiley

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.
The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft

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The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.
PPK3 Porter Boxed Set
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Michael E. Porter | Free Press

PPK3 Porter Boxed Set

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Goodreads rating: 4.55

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If you're looking to gain a competitive edge in the business world, Michael E. Porter's boxed set could serve as your secret weapon. His approach to competition and strategy has shaped modern economics and business practices, making this collection a foundational asset for students, academics, and executives alike. It's like having a master class in business strategy at your fingertips.
Monetary Theory and Policy
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Carl E. Walsh | The Mit Press

Monetary Theory and Policy

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Goodreads rating: 3.88

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If you're delving deep into monetary theory or gearing up for a future in economic policy-making, "Monetary Theory and Policy" is like a compass in the complex world of monetary economics. Carl E. Walsh's detailed approach provides the kind of rigorous foundation that'll not only support your academic pursuits but also inform real-world policy decisions, making it a go-to resource for any serious economics student or professional.
Tools and Weapons: The Promise and the Peril of the Digital Age
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If you're intrigued by the intersection of technology with ethical dilemmas and global policy, "Tools and Weapons" offers a front-row seat to these challenges from Microsoft's vantage point. It's not just a deep dive into digital age quandaries; it's a narrative that makes you ponder how we, as a society, balance innovation with responsibility. This book might change how you view the tech giants that shape our world.
Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
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If you're navigating the complexities of the business world, looking to sharpen your strategic acumen, or seeking a leg up in understanding competitive advantage, "Kellogg on Strategy" could be your playbook. Dranove and Marciano, with their pragmatic approach, distill high-level concepts into accessible frameworks and tools. This is a book that speaks to professionals eager to refine their strategic thinking and to MBA students ready to apply these insights to real-world challenges. It's an invitation to not just learn strategy, but to think like a strategist.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Steven D.; Dubner Levitt | Allen Lane

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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Goodreads rating: 4.01

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Ever thought about the economics of drug dealers or what sumo wrestlers and teachers might have in common? If such quirky questions intrigue you, "Freakonomics" is right up your alley! It's not a standard economics textbook—it's a trove of unusual insights that will shift how you see the everyday world. The unconventional perspective might just hook you, whether you're into economics or just love a good intellectual twist.
Fifty Things That Made the Modern Economy
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Tim Harford | Little, Brown And Company

Fifty Things That Made the Modern Economy

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Goodreads rating: 4.07

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"Fifty Things That Made the Modern Economy" is a treasure trove for the curious mind. It opens up conversations about how seemingly simple inventions have reshaped the world. As you flip through its pages, you'll find a mix of delight and awe in how Tim Harford connects the dots between innovation and societal shifts. It's a book that not only informs but also engenders appreciation for the everyday objects and concepts that underpin our lives.
That Used to Be Us - What Went Wrong with America - and How It Can Come Back
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If you're wondering about the shifts in American society, this book might be your cup of tea. Friedman and Mandelbaum offer a compelling narrative that slices through the fog of political and economic discourse. They do not just present problems but offer a lens of optimism to view America's potential for revitalization, a read that balances critique with hope.
Seeing Differently - Insights on Innovation
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John Seely Brown | Harvard Business Review Press

Seeing Differently - Insights on Innovation

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Goodreads rating: 3.93

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If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
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Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
The Culture of Contentment - Thryft
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John Kenneth Galbraith | Houghton Mifflin Harcourt

The Culture of Contentment

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Goodreads rating: 4.01

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If you're intrigued by the intricate relationship between politics, economics, and social stagnation, "The Culture of Contentment" could be an insightful read for you. Galbraith masterfully uses the climate of the late 20th century to probe into the sense of satisfaction that can often precede serious societal challenges. Whether you're a history buff or just keen on understanding the cyclic nature of contentment and crisis, this book will offer a thought-provoking analysis.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin Uk

Freakonomics

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Goodreads rating: 4.01

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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
Why Nations Fail : The Origins of Power, Prosperity, and Poverty - Thryft
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68% off est. retail
If you're intrigued by the monumental question of what makes countries thrive or dive, "Why Nations Fail" could prove to be an enlightening read. Daron Acemoglu and James Robinson weave an accessible narrative brimming with historical cases, arguing that a nation's fortunes hinge on its political and economic institutions. It's a rigorous yet digestible analysis that prompts reflection on global inequality, and it may very well shift your perspective on how countries can foster prosperity for their citizens.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
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Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

Regular price RM71.00 MYR RM15.00 MYR 79% off

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.