Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Business Systems and Organizational Capabilities : The Institutional Structuring of Competitive Competences - Thryft

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This book is recommended for professionals and academics interested in understanding the relationship between national institutions, organizational capabilities, and competitiveness. It compares business systems across various countries and explains how different institutional regimes affect the nature of organizational capabilities that dominant firms develop. With its comprehensive analysis and detailed examples, this book provides a significant contribution to the field of organizational studies.
Great Ikea! A Brand for All the People - Great Brand Stories

RM198.00 MYR

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Elen Lewis captures IKEA's game-changing strategy in "Great Ikea! A Brand for All the People," offering an insightful backstory to the now-ubiquitous Swedish furniture brand. It delves into how IKEA made good design accessible to the public and succeeded in creating a brand identity known around the world. If you're intrigued by brand evolution or interested in the intersection of design and commerce, this exploration of IKEA's philosophy and business savvy is a compelling read.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

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If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Marketing Moves: A New Approach to Profits, Growth, and Renewal

RM70.00 MYR

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As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft

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The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.
Bank and Insurance Capital Management
Frans de Weert | Wiley

Bank and Insurance Capital Management

RM51.00 MYR

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Goodreads rating: 0.0

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

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If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
What Works: Success in Stressful Times
Hamish McRae | Harperpress

What Works: Success in Stressful Times

RM44.00 MYR

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Goodreads rating: 3.22

RM44.00 MYR

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"What Works" could be just the read if you're intrigued by the mechanics of success in various sectors. Hamish McRae delves into the differences between thriving and floundering projects, communities, and companies, offering you a blend of narrative and research that illuminates what actually leads to tangible results. It's a book that sheds light on effective strategies and practices, making it particularly beneficial if you're looking to understand the ingredients of success or find inspiration for your own ventures.
Organizational Strategy, Structure, and Process - Thryft

RM73.00 MYR

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"Books and articles come and go, endlessly. But a few do stick, and this book is such a one. Organizational Strategy, Structure, and Process broke fresh ground in the understanding of strategy at a time when thinking about strategy was still in its early days, and it has not been displaced since." ―David J. Hickson, Emeritus Professor of International Management & Organization, University of Bradford School of Management Originally published in 1978, Organizational Strategy, Structure, and Process became an instant classic, as it bridged the formerly separate fields of strategic management and organizational behavior. In this Stanford Business Classics reissue, noted strategy scholar Donald Hambrick provides a new introduction that describes the book's contribution to the field of organization studies. Miles and Snow also contribute new introductory material to update the book's central concepts and themes. Organizational Strategy, Structure, and Process focuses on how organizations adapt to their environments. The book introduced a theoretical framework composed of a dynamic adaptive cycle and an empirically based strategy typology showing four different types of adaptation. This framework helped to define subsequent research by other scholars on important topics such as configurational analysis, organizational fit, strategic human resource management, and multi-firm network organizations.
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
Hiroshi Komiyama | Springer

Beyond the Limits to Growth - New Ideas for Sustainability from Japan

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Goodreads rating: 3.73

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If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
International Tourism Futures: The Drivers and Impacts of Change
Dr Clare Lade | Goodfellow Publishers

International Tourism Futures: The Drivers and Impacts of Change

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Goodreads rating: 0.0

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If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

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Goodreads rating: 3.79

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This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Human Resource Issues in Singapore
Gregory Tin Sin Thong | Addison-wesley

Human Resource Issues in Singapore

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Goodreads rating: 0.0

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If you're intrigued by the complexities of managing people and want to gain a better understanding of human resource practices in a fast-developing Asian economy, "Human Resource Issues in Singapore" is a must-read. It provides a localized perspective that encapsulates the cultural and economic nuances of Singapore's workforce in the mid-90s, which might be interesting for professionals and academics in the fields of HR and international business.
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
Thai Capital - After the 1997 Crisis

RM33.00 MYR

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If you're intrigued by economic transformations or have a specific interest in Southeast Asia, "Thai Capital - After The 1997 Crisis" offers a thoughtful exploration of Thailand's recovery and restructuring efforts following a tumultuous financial period. Diving into this book, you'll gain a deep understanding of the economic, social, and political facets that shaped modern Thailand.
Marketing Strategy: A Decision Focused Approach - Thryft

RM114.00 MYR

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Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
Initial Public Offerings, Liquidity, and Corporate Governance

RM106.00 MYR

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If the stock market fascinates you and you're intrigued by what makes some companies thrive after going public while others falter, this book is your deep dive into that world. It's not just theoretical—it connects the dots between the dry facts and the dynamic forces of governance and growth. For anyone with a vested interest in corporate finance or considering investing in IPOs, the analytical approach in this book can sharpen your understanding of the market's undercurrents.
Brokerage and Closure					An Introduction to Social Capital
							- Clarendon Lectures in Management Studies - Thryft

RM66.00 MYR

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If you're intrigued by the intersection of sociology and business, Burt's exploration of social capital could illuminate how relationships and networks fuel success in the corporate world. It breaks down complex social phenomena into understandable concepts, explaining why who you know could be as important as what you know, especially in the rapidly changing landscape of modern business. This read could change the way you network.
The Global Me: New Cosmopolitans and the Competitive Edge - Picking Globalism's Winners and Losers

RM31.00 MYR

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If you're intrigued by the interplay of culture, identity, and economics on a global scale, "The Global Me" is for you. G. Pascal Zachary's insights will expand your understanding of why embracing diversity isn't just socially responsible but also a key driver of success in modern economies. With compelling stories and real-world examples, this book isn't just an intellectual exercise; it's a vibrant exploration of how 'mongrel' identities shape our world.
The Asian Advantage
George S. Yip | Basic Books

The Asian Advantage

RM81.00 MYR

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Goodreads rating: 3.5

RM81.00 MYR

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If you're intrigued by how cultural values shape success, "The Asian Advantage" might resonate with you. It delves into the societal and familial influences that have arguably propelled Asian-Americans in various fields. This book could spark thought-provoking conversations on privilege, work ethic, and the complex layers of identity.
The Multinational Mission - Thryft
Yves L. Doz, C.K. Prahalad  | Free Press

The Multinational Mission

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Goodreads rating: 4.0

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"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.
In Defense of Globalization
Just Arrived
Jagdish N. Bhagwati | Oxford University Press

In Defense of Globalization

RM44.00 MYR

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Goodreads rating: 3.44

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If you've been wrestling with the concept of globalization and its true impact on the world, "In Defense of Globalization" could offer some clarity. It's not just another dry economic treatise; it's a thoughtful exploration that might change your perspective on international trade and cultural exchange. Worthwhile for anyone interested in the intersection of economics, politics, and culture.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft

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"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Juggernaut: The German Way of Business: Why It Is Transforming Europe—and the World
Philip Glouchevitch | Simon & Schuster

Juggernaut: The German Way of Business: Why It Is Transforming Europe—and the World

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Goodreads rating: 0.0

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If you're fascinated by the dynamics of global business or if you're curious about what makes Germany's economy tick, "Juggernaut" is an enlightening read. Philip Glouchevitch dives into Germany's business culture, combining historical context with an examination of its robust apprenticeship system and small to mid-sized enterprises. His insights could offer you a nuanced understanding of how Germany has shaped, and continues to shape, the economic landscape of Europe and beyond.
Growth IQ: Master the 10 Paths to Grow Your Business
Tiffani Bova | Pan

Growth IQ: Master the 10 Paths to Grow Your Business

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Goodreads rating: 4.07

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If you're feeling stuck or uncertain about how to push your business forward, "Growth IQ" might just be the roadmap you need. Tiffani Bova presents a practical framework tailored for today's fast-paced, personalized world. The case studies of companies like GE, John Deere, and Marvel offer a real-world peek into successful growth strategies, and could inspire you to craft a winning approach for your own venture.
Macroeconomic Theory
Steve Heller | Emerald Publishing

Macroeconomic Theory

RM128.00 MYR

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Goodreads rating: 5.0

RM128.00 MYR

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If you're diving deep into the world of macroeconomics, this book could be your academic ally. With new chapters on pivotal topics like consumption and taxation, it's more than a textbook; it's a comprehensive guide that keeps pace with evolving economic theories. The updated content on stochastic difference equations and uncertainty will sharpen your analytical skills, making this an indispensable resource for serious economics students and researchers alike.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

RM73.00 MYR

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If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft
Ashish Malik, Chris Rowley  | Routledge

Business Models and People Management in the Indian IT Industry: From People to Profits

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
Foresight and Strategy in the Asia Pacific Region

RM117.00 MYR

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If you're looking to understand and capitalize on the growth trajectory of the Asia Pacific region, this book is a must-read. It's not just about the theories; it delves deeply into how strategy can be effectively executed amidst constant change—an increasingly relevant skill in today's fast-paced economic landscape. For professionals aiming to enhance their strategic planning and innovation, it provides a vital blend of academic insights and practical wisdom, enriched by a seasoned CEO’s contribution.
One World Ready or Not: The Manic Logic of Global Capitalism
William Greider | Simon & Schuster

One World Ready or Not: The Manic Logic of Global Capitalism

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Goodreads rating: 4.09

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You might find "One World, Ready or Not" compelling because it strips the sheen off globalization to reveal the raw impact it has on society and individuals alike. It's a thought-provoking journey that isn't just facts and figures but filled with personal stories from across the economic spectrum, providing a human touch to the complex narrative of the global economy. If you're someone interested in how economic shifts shape lives and nations, this book could add depth to your understanding.
Always Change a Winning Team: Why Reinvention and Change Are Prerequisites for Business Success

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As you enjoy the rewards of a thriving business, "Always Change a Winning Team" serves as a reminder that the real danger lies in resting on your laurels. Peter Robertson deftly explores the paradox of success, urging a proactive approach to business strategy that eschews complacency for constant innovation. If you're looking to sustain and grow your enterprise in a rapidly evolving marketplace, this book might just be the wake-up call you need.
The Modern Corporation and Private Property

RM81.00 MYR

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If you're intrigued by the intricate mechanics of corporate entities and their societal impact, "The Modern Corporation and Private Property" is a foundational text that remains relevant. Berle and Means's assessment of the separation between ownership and control in corporate structures sheds light on issues that are still hot topics in modern business discourse. Although the original text hails from the 1930s, the themes explored about corporate governance, managerial motives, and economic concentration are timeless, making it a seminal work for anyone interested in the evolution of business and economics.
Women on board making a real difference - Thryft
Singapore Institute of Directors (SID) | Singapore Institute Of Directors

Women on board making a real difference

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Goodreads rating: 3.0

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Reasons to read: - This book showcases the real-life experiences of women who have made a difference in their respective fields. It provides a valuable insight into the challenges they faced and the strategies they employed to overcome them. - By highlighting the achievements and contributions of women in leadership positions, this book serves as a source of inspiration and motivation for aspiring female leaders. - It offers a unique perspective on the importance of gender diversity in the corporate world and the positive impact it can have on businesses. - Whether you are a woman looking for role models or a professional with an interest in promoting equality and diversity, this book is a must-read.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Strategic Management in the Global Economy - Thryft
Lawrence H. Wortzel, Heidi Vernon-Wortzel  | Wiley

Strategic Management in the Global Economy

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Goodreads rating: 4.0

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This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.
Igniting Innovation: The Tata Way
Ravi Arora | Harper Business

Igniting Innovation: The Tata Way

RM55.00 MYR

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Goodreads rating: 3.2

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Are you fascinated by how big corporations stay on the cutting edge? "Igniting Innovation: The Tata Way" could be your window into the world of corporate innovation. With proven strategies woven into the fabric of a global giant, this book might just spark your own creativity and offer insights into fostering a culture of innovation in any organization. It's a glimpse into a program that has become a benchmark for business innovation.
Multinationals and Human Rights
Patrick J. O'Mahony | Mayhew-mccrimmon

Multinationals and Human Rights

RM33.00 MYR

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Goodreads rating: 0.0

RM33.00 MYR

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If you're passionate about social justice and the intricacies of corporate responsibility, "Multinationals and Human Rights" is a book that will resonate with you. It dives into the complex relationship between global businesses and the ethical obligations they have—or often neglect—towards human rights. Reading this could offer you a critical perspective on the often-hidden impacts of multinational corporations on society.
Jack L. King | Wiley

Operational Risk Measurement and Modelling

RM205.00 MYR

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Goodreads rating: 3.5

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If you're intrigued by the increasingly crucial role of managing operational risk in finance, Jack L. King's book might just be the compass you need in navigating this complex field. King delves into methods and strategies, including his innovative Delta-EVT technique, to measure and mitigate risk effectively. Whether you’re a finance professional or a student, this book could enhance your understanding and application of risk management principles in a tangible and effective way.
Strategic MRO Powered by DSC
Richard L. Macinnes, Stephen L. Pearce  | Net Results, Inc.

Strategic MRO Powered by DSC

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If you're keen on enhancing the efficiency and effectiveness of your company's MRO operations, this book is for you. It walks you through a novel approach using the Demand Supply Compression methodology, aiming to eliminate waste and supercharge your asset management. Engaging storytelling through a fictitious CEO's journey makes the complex themes accessible and gives a relatable narrative to a potentially transformative business strategy.
Global Capitalism, Culture, and Ethics - Thryft
Richard A. Spinello | Routledge

Global Capitalism, Culture, and Ethics

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Goodreads rating: 4.5

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If you're intrigued by the crossroads of international business and moral philosophy, "Global Capitalism, Culture, and Ethics" could resonate with you. Spinello doesn't just skim the surface—he challenges readers to consider the multinational corporation as a pivotal player in ethical decision-making on a global stage. This book will give you a nuanced perspective on the moral responsibilities that come with corporate power and influence in our interconnected world.
Surviving the New Millennium: Lessons from the Asian Crisis

RM73.00 MYR

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If you're into economics or business strategy, 'Surviving the New Millennium' might catch your interest. Swee Hoon Ang dives deep into the causes of the Asian financial crisis and seamlessly ties those lessons to future-proofing businesses. It's a blend of historical analysis and forward-looking advice, bridging past crises with anticipatory strategy—a valuable perspective for professionals seeking to comprehend and navigate economic turbulence.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

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Goodreads rating: 4.22

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Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Corporate Governance - Mastering Business in Asia

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For anyone keen on navigating the complexities of corporate governance in Asia, this book is a trove of wisdom. It's an essential tool not just for CEOs or directors but for anyone who values the intertwining of ethical business practice with shareholder interests. If you're aiming to steer your company towards both profitability and corporate responsibility, this could be your compass.
Advantage: How American Innovation Can Overcome the Asian Challenge

RM59.00 MYR

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If you're intrigued by global economics and the competitive dance between East and West, "Advantage" could broaden your perspective. It's a deep dive into the strengths and strategies that embolden American innovation against Asia's rise. Perfect for anyone interested in the interplay of technology, policy, and global market dominance.
International Business

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If you're aiming to broaden your understanding of global markets, "International Business" might just be the companion you need. With its rich blend of theory and practical case studies, it paints a vivid picture of the intricacies of cross-border trade and investment. Think of it as a global business toolkit for the real world, offering insights that could sharpen your strategy in an ever-connected economy.
The US Brewing Industry : Data and Economic Analysis - Thryft
Victor J. Tremblay, Carol Horton Tremblay  | Mit Press

The US Brewing Industry : Data and Economic Analysis

Regular price RM40.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.94

Regular price RM40.00 MYR RM15.00 MYR 63% off

Unit price
per

88% off est. retail
This book is an essential read for anyone interested in understanding the economics and dynamics of the US brewing industry. Through a comprehensive analysis of data and economic principles, the authors provide a deep dive into the evolution of the industry, from its fragmented beginnings to the emergence of major players. With its focus on market concentration, technological advancements, brand proliferation, and pricing strategies, this book offers valuable insights for industry analysts, economists, and students of industrial organization. It's a must-have resource that sheds light on the fascinating world of brewing and its economic complexities.

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