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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Want Makers
New
Eric Clark | Penguin Books

The Want Makers

from RM32.95 MYR

Goodreads rating: 3.67

from RM32.95 MYR

In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Organizational Strategy, Structure, and Process - Thryft
Raymond E. Miles, Charles C. Snow  | Stanford University Press

Organizational Strategy, Structure, and Process

RM53.71 MYR from RM36.65 MYR Save up to 34%

Goodreads rating: 3.95

RM53.71 MYR from RM36.65 MYR Save up to 34%

In stock: Like New

If you're fascinated by the intricate dance between an organization's strategy, structure, and environmental adaptation, then this book is your perfect guide. It’s a masterclass from the past that still resonates with current business landscapes. Imagine understanding the DNA of successful corporations, distilled into a classic theoretical framework—this is what makes it a revered timeless piece in the arena of organizational studies.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.65

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

RM44.05 MYR from RM21.84 MYR Save up to 54%

Goodreads rating: 3.67

RM44.05 MYR from RM21.84 MYR Save up to 54%

In stock: Very Good

If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
The Developing World: How an Explosion of Creativity in the Developing World Is Changing the World, and Why the Developed World Has to Start Paying Attention - Thryft
Fredrik Härén | Organization Singapore Pte Ltd

The Developing World: How an Explosion of Creativity in the Developing World Is Changing the World, and Why the Developed World Has to Start Paying Attention

RM21.84 MYR from RM14.44 MYR Save up to 57%

Goodreads rating: 3.8

RM21.84 MYR from RM14.44 MYR Save up to 57%

In stock: Very Good, Well Read

If you have an interest in the global economic landscape, Fredrik Härén's "The Developing World" is a compelling read. It offers a fresh perspective by showcasing creativity in unexpected places and challenges the conventional dichotomy of developed and developing nations. This book has the potential to reshape your worldview and spark a curiosity about the rapid changes occurring globally, with personal stories that give life to abstract economic trends.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

RM32.95 MYR from RM18.14 MYR Save up to 51%

Goodreads rating: 2.0

RM32.95 MYR from RM18.14 MYR Save up to 51%

In stock: Well Read

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

from RM32.95 MYR

Goodreads rating: 3.25

from RM32.95 MYR

In stock: Very Good

If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Executive and Organizational Continuity: Managing the Paradoxes of Stability and Change - Thryft
Ronald E. Fry, Suresh Srivastva  | Jossey-bass

Executive and Organizational Continuity: Managing the Paradoxes of Stability and Change

RM62.56 MYR from RM29.25 MYR Save up to 56%

Goodreads rating: 4.0

RM62.56 MYR from RM29.25 MYR Save up to 56%

In stock: Well Read

This book is for executives and managers who want to understand how to implement change without losing the core values and traditions of the organization. It provides insightful case studies on how companies have managed to transform while preserving their identity. The book also offers practical advice on leadership behavior and adult development that can help organizations handle complexity and change.
Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada | Taylor And Francis

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

RM121.80 MYR from RM69.97 MYR Save up to 44%

Goodreads rating: 0.0

RM121.80 MYR from RM69.97 MYR Save up to 44%

In stock: Very Good

If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 4.0

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Very Good

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Research Methods in Human Resource Management : Investigating a Business Issue - Thryft
Valerie Anderson | Cipd - Kogan Page

Research Methods in Human Resource Management : Investigating a Business Issue

RM40.35 MYR from RM21.84 MYR Save up to 54%

Goodreads rating: 3.33

RM40.35 MYR from RM21.84 MYR Save up to 54%

In stock: Like New

For individuals interested in conducting research in the field of human resource management, "Research Methods in Human Resource Management" provides a clear and easy-to-follow guide for planning and executing research projects. The book is fully aligned with the CIPD advanced level module and can be a valuable resource for anyone seeking to investigate business issues related to HRM. The author's annotation is a unique feature of the book, and the comprehensive coverage of various research methods adds further value to the book. Overall, this book is an excellent resource for those seeking to enhance their research skills in the field of HRM.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

RM32.95 MYR from RM21.84 MYR Save up to 37%

Goodreads rating: 3.6

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Like New

If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.
Business & Society - Thryft
Archie B. Carroll | South-western, Div Of Thomson

Business & Society

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.95

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Well Read

This book would be a good read for business students or professionals who want to understand the importance of implementing responsible business practices. The book takes a stakeholder management framework approach to business and emphasizes the social, legal, political, and ethical responsibilities of businesses to both external and internal groups. The use of real-world applications and cases enhances ethical decision-making skills. Written by an experienced academic, this book provides valuable insights into business ethics.
Leading Across New Borders - How to Succeed as the Center Shifts
New
Ernest Gundling, Karen Cvitkovich, Christie Caldwell  | Wiley

Leading Across New Borders - How to Succeed as the Center Shifts

from RM32.95 MYR

Goodreads rating: 4.0

from RM32.95 MYR

In stock: Well Read

Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
Strategic Human Resource Management - Thryft
Catherine Truss, David Mankin, Clare Kelliher  | Oxford University Press

Strategic Human Resource Management

RM32.95 MYR from RM21.84 MYR Save up to 37%

Goodreads rating: 3.83

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Very Good

If you're aspiring to lead or revamp a company's human resources department, "Strategic Human Resource Management" could be your playbook. The authors Truss, Mankin, and Kelliher dive deep into creating effective HR strategies backed by current research and industry practices. Its straightforward explanations and case studies make it accessible, potentially transforming your approach to people management and giving you a robust framework for tackling HR challenges.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

from RM40.35 MYR

Goodreads rating: 4.0

from RM40.35 MYR

In stock: Well Read

'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Group Dynamics, International Edition - Thryft
Donelson R. Forsyth | Wadsworth Cengage Learning

Group Dynamics, International Edition

RM66.27 MYR from RM29.25 MYR Save up to 56%

Goodreads rating: 3.58

RM66.27 MYR from RM29.25 MYR Save up to 56%

In stock: Very Good

Group Dynamics is a great read for anyone interested in gaining a comprehensive understanding of group dynamics. Forsyth uses a combination of research and real-life case studies to provide readers with a deeper understanding of each topic. The book covers various disciplines such as psychology, law, education, sociology, and political science. It is an exciting read that takes the reader beyond simple exposure to basic principles and research findings.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM51.46 MYR from RM21.84 MYR Save up to 58%

Goodreads rating: 3.74

RM51.46 MYR from RM21.84 MYR Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
The Global Me : The New Cosmopolitans and the Competitive Advantage of Nations - Thryft
G. Pascal Zachary | Publicaffairs,u.s.

The Global Me : The New Cosmopolitans and the Competitive Advantage of Nations

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.83

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

The Global Me explores the importance of national diversity and a "mongrel" sense of self in determining economic, political, and cultural success. Zachary provides vivid examples of individuals and institutions to support this thesis. The book is not just a theoretical tome, but is full of stories, examples, and profiles. Readers will gain a better understanding of how embracing multiculturalism could lead to success in the future.
The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses - Thryft
Charles C. Heckscher | Yale University Press

The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses

RM140.31 MYR from RM73.67 MYR Save up to 47%

Goodreads rating: 4.0

RM140.31 MYR from RM73.67 MYR Save up to 47%

In stock: Very Good

If you're intrigued by the idea of collective brainpower fueling a company's growth, this book is your deep dive into effective team synergy. Heckscher's insights on transcending outdated bureaucratic methods will speak to you if you're aiming to drive your business forward in today's fast-paced, knowledge-driven economy. The real-life case studies make the theories tangible, showing exactly how successful collaboration looks in action and why it might be the competitive edge you've been looking for.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

RM36.65 MYR from RM18.14 MYR Save up to 55%

Goodreads rating: 2.87

RM36.65 MYR from RM18.14 MYR Save up to 55%

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
International Human Resource Management - Thryft
Ashly Pinnington, Anne-Wil Harzing  | Sage Publications Ltd

International Human Resource Management

RM32.95 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 3.78

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Like New, Very Good

If you're navigating the complex terrain of managing a global workforce or studying international business, 'International Human Resource Management' could be your compass. It's thorough and expertly researched, shedding light on how various countries approach HR. Understanding expatriate management and global employment practices will not only enhance your strategic toolkit but also provide a broader perspective on emerging IHRM trends, giving you an edge in today's interconnected business world.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM121.80 MYR from RM51.46 MYR Save up to 60%

Goodreads rating: 5.0

RM121.80 MYR from RM51.46 MYR Save up to 60%

In stock: Well Read

Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Lead the Work: Navigating a World Beyond Employment
New
Ravin Jesuthasan, David Creelman, John W. Boudreau  | Jossey-bass

Lead the Work: Navigating a World Beyond Employment

from RM47.76 MYR

Goodreads rating: 3.62

from RM47.76 MYR

In stock: Well Read

If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Human Resource Management : Strategy and Practice with Student Resource Access 12 Months - Thryft
Alan R. Nankervis, Robert Compton, Marian Baird  | Cengage Learning Australia

Human Resource Management : Strategy and Practice with Student Resource Access 12 Months

RM32.95 MYR from RM18.14 MYR Save up to 46%

Goodreads rating: 3.29

RM32.95 MYR from RM18.14 MYR Save up to 46%

In stock: Very Good

If you're diving into a human resource management career or looking to update your knowledge, this book's for you. The 7th edition doesn't just rehash old ideas; it brings fresh, real-world integration of current trends and practical applications. With added online study tools, learning becomes interactive, ensuring concepts stick with you long after the final page.
Business and Society: Corporate Strategy, Public Policy and Ethics
New
James E. Post | Mcgraw-hill Education - Europe

Business and Society: Corporate Strategy, Public Policy and Ethics

from RM51.46 MYR

Goodreads rating: 3.67

from RM51.46 MYR

In stock: Well Read

This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

RM44.05 MYR from RM18.14 MYR Save up to 60%

Goodreads rating: 3.58

RM44.05 MYR from RM18.14 MYR Save up to 60%

In stock: Well Read

"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

RM81.07 MYR from RM66.27 MYR Save up to 22%

Goodreads rating: 4.27

RM81.07 MYR from RM66.27 MYR Save up to 22%

In stock: Well Read

If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
New
Ben Cohen | Simon & Schuster Trade

Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too

from RM32.95 MYR

Goodreads rating: 3.72

from RM32.95 MYR

In stock: Very Good

If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Developing Business Ethics in China - Thryft

Developing Business Ethics in China

RM51.46 MYR from RM25.54 MYR Save up to 57%

RM51.46 MYR from RM25.54 MYR Save up to 57%

In stock: Very Good

This book would be a good read for individuals interested in understanding and navigating through the complexities of business ethics in China. The book offers a unique and distinctive feature by analyzing the role of different ethical traditions that factor into China's business practices. It also addresses current challenges such as corruption, income distribution, globalization, and technology. Overall, readers will gain a comprehensive understanding of the various factors that contribute to the business landscape in China.
The New Individualists: The Generation After "The Organization Man" - Thryft
Bruce Tucker, Paul Leinberger  | Perennial

The New Individualists: The Generation After "The Organization Man"

RM25.54 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.4

RM25.54 MYR from RM14.44 MYR Save up to 56%

In stock: Well Read

This book provides a unique insight into the lives of children born to "organization men," showcasing their evolution from authentic selves to artificial persons. It offers a comparison of their life experiences with those of their parents while exploring occupational rivalry, socioeconomic trends, and the widespread urge to be creative. The book concludes that these children are stout individualists, each in exactly the same way, who express themselves either as humanists or egoists. Recommended for those interested in understanding the impact of organizational culture on individualism and compassion.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

RM147.71 MYR from RM81.07 MYR Save up to 46%

Goodreads rating: 3.6

RM147.71 MYR from RM81.07 MYR Save up to 46%

In stock: Like New

If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Leading Starts In The Mind - Thryft
A. Moneim El-Meligi | Wspc

Leading Starts In The Mind

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 5.0

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Very Good

"Leading Starts In The Mind" is a must-read for anyone interested in leadership. The book explores the complexities of the psycho-social phenomenon of leadership and offers a refreshing perspective on how to approach it. Through semantic analysis, the author highlights the conceptual muddle underlying many managerial practices. The book examines leadership from different perspectives and delves into patterns of influence and use and abuse of power. The insightful analysis of obedience and the collusion of leaders and followers in the abuse of power makes this book unique and thought-provoking.
Global Marketing Management - Thryft

Global Marketing Management

RM32.95 MYR from RM18.14 MYR Save up to 45%

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Like New, Very Good

If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
Organisational Behaviour: Concepts, Controversies and Applications
New
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

from RM32.95 MYR

Goodreads rating: 0.0

from RM32.95 MYR

In stock: Well Read

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer | Palgrave Macmillan

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

RM169.92 MYR from RM136.60 MYR Save up to 20%

Goodreads rating: 2.6

RM169.92 MYR from RM136.60 MYR Save up to 20%

In stock: Very Good

If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.67

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
The Observational Research Handbook - Thryft
American Marketing Association, Bill Abrams  | Mcgraw-hill

The Observational Research Handbook

RM47.76 MYR from RM18.14 MYR Save up to 62%

Goodreads rating: 3.5

RM47.76 MYR from RM18.14 MYR Save up to 62%

In stock: Very Good

The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore
New
Michael E. Porter, Boon Siong Neo, Geraldine Chen  | World Scientific Publishing Company

Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

RM95.88 MYR from RM35.40 MYR Save up to 65%

Goodreads rating: 4.17

RM95.88 MYR from RM35.40 MYR Save up to 65%

In stock: Very Good

If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.
International Dimensions of Organizational Behavior - Thryft
Nancy J. Adler | South-western College Pub

International Dimensions of Organizational Behavior

RM66.27 MYR from RM32.95 MYR Save up to 51%

Goodreads rating: 3.64

RM66.27 MYR from RM32.95 MYR Save up to 51%

In stock: Very Good, Well Read

This book could be a good read for individuals seeking to expand their understanding of global cultural differences and improve their interactions with people from diverse backgrounds. The book offers practical insights and strategies based on successful managerial approaches in navigating international workplaces. It provides a comprehensive and updated analysis of various cultures from Asia, Africa, Eastern and Western Europe, the Middle East, and more. Users may review this book as a valuable resource for building cultural intelligence that could lead to more effective leadership and better communication skills in a globalized world.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

RM56.41 MYR from RM36.65 MYR Save up to 37%

Goodreads rating: 4.22

RM56.41 MYR from RM36.65 MYR Save up to 37%

In stock: Very Good

Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

RM32.95 MYR from RM18.14 MYR Save up to 46%

RM32.95 MYR from RM18.14 MYR Save up to 46%

In stock: Well Read

If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

RM21.84 MYR from RM14.44 MYR Save up to 50%

Goodreads rating: 3.44

RM21.84 MYR from RM14.44 MYR Save up to 50%

In stock: Well Read

"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
Microtrends : The Small Forces Behind Tomorrow's Big Changes - Thryft
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Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends : The Small Forces Behind Tomorrow's Big Changes

from RM37.12 MYR

Goodreads rating: 3.51

from RM37.12 MYR

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Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.
Microtrends : The Small Forces Behind Today's Big Changes - Thryft
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Mark J. Penn, E. Kinney Zalesne  | Penguin Books Ltd

Microtrends : The Small Forces Behind Today's Big Changes

from RM26.65 MYR

Goodreads rating: 3.51

from RM26.65 MYR

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Microtrends uncovers popular, under-the-radar forces using scientific study, providing practical implications for politics, business, and society.
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
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Jennifer Aaker, Dan Ariely, Andy Smith  | September 28, 2010

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

from RM40.35 MYR

Goodreads rating: 3.69

from RM40.35 MYR

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If you're someone looking to make a real difference in the world using the tools at your fingertips, then "The Dragonfly Effect" is right up your alley. It goes beyond just the technical how-tos of social platforms and dives deep into influencing positive change by aligning your mission with strategic, creative, and audience-engaging approaches. The diverse case studies included in the book—from global giants to innovative startups—provide inspiring and practical blueprints for effecting powerful social good.
Everybody Lies - What the Internet Can Tell Us About Who We Really Are
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Seth Stephens-Davidowitz | Bloomsbury Publi

Everybody Lies - What the Internet Can Tell Us About Who We Really Are

from RM32.95 MYR

Goodreads rating: 3.91

from RM32.95 MYR

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If you're fascinated by how data can reveal unspoken truths about society, "Everybody Lies" is a must-read. As you dive into the book, you'll discover that what we type into search engines can sometimes be a more accurate reflection of our true selves than what we tell others. Stephens-Davidowitz, with his background in economics and data science, provides an eye-opening perspective that could transform how you think about data and the hidden patterns of human behavior.
Seeking A Better Urban Future - Thryft
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Koon Hean Cheong | Wspc

Seeking A Better Urban Future

from RM51.93 MYR

Goodreads rating: 3.83

from RM51.93 MYR

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This book is highly recommended for anyone interested in understanding how cities tackle the unique problems and opportunities they face in today's world. Dr. Cheong, the CEO of the Housing and Development Board, shares her expertise and insights on how cities can plan and develop to create a better life for their citizens. With a focus on Singapore, she explores the considerations and constraints of a small city-state with an open economy. This book will broaden your perspective on urbanization and inspire you to seek innovative solutions for a better urban future.
The Economist: Megachange : The world in 2050 - Thryft
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John Andrews, Daniel Franklin  | Profile Books

The Economist: Megachange : The world in 2050

RM36.65 MYR from RM18.14 MYR Save up to 55%

Goodreads rating: 3.61

RM36.65 MYR from RM18.14 MYR Save up to 55%

Out of stock

This book, "The Economist: Megachange: The world in 2050," is a must-read for curious minds who want to understand the significant trends that will shape the coming decades. Through insightful chapters, the book delves into topics such as population growth, technological advancements, energy resources, and scientific developments. Packed with compelling facts and figures, it provides an authoritative and comprehensive exploration of the potential megachanges that lie ahead. Get ready to uncover the untold secrets and be prepared for the future that awaits us.
Fun Inc. - Thryft
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Tom Chatfield | Pegasus Books

Fun Inc.

from RM46.71 MYR

Goodreads rating: 3.4

from RM46.71 MYR

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Recommendation: If you've ever been curious about the captivating realm of video games and their impact on our society, "Fun Inc." is a must-read. Tom Chatfield delves deep into the evolution of the gaming industry, unveiling fascinating facts and statistics that challenge common stereotypes. From the influential role of female gamers to the mind-boggling budgets behind blockbuster games, this book sheds light on the ever-growing influence of virtual worlds. Whether you're a dedicated gamer or simply intrigued by the power of technology, "Fun Inc." will open your eyes to a whole new level of entertainment.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.