Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Relationships 101: What Every Leader Needs to Know
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If you're stepping into a leadership role or seeking to enhance your influence in any group, "Relationships 101" could be your guide. John C. Maxwell's insights are distilled into clear, actionable principles that focus on the human side of leadership. You'll learn not just how to better lead but how to connect with people in a meaningful way, which in the business world can be a game changer. Maxwell's reputation for practical wisdom ensures that this small book packs a big punch.
David & Goliath: Underdogs, Misfits and the Art of Battling Giants
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If you've ever felt like the underdog, this book by Malcolm Gladwell will be especially resonant. "David and Goliath" explores the counterintuitive nature of success, weaving together history, psychology, and personal stories to illustrate how disadvantages can sometimes turn into strengths. It's a read that encourages you to question your perceptions about power and may just change the way you confront your own Goliaths.
One Minute Millioniare : The Enlightened Way to Wealth - Thryft
Robert G. Allen, Mark Victor Hansen  | Harmony Books

One Minute Millioniare : The Enlightened Way to Wealth

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Goodreads rating: 4.04

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The book presents a revolutionary approach to building wealth. Its unique combination of fiction and non-fiction guide you through a life-changing "millionaire system." The book teaches you how to leverage power, take reasonable risks and build wealth habits over time. It's suitable for anyone who desires to create, make, keep and ethically share their wealth.
Tribe of Mentors: Short Life Advice from the Best in the World

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Imagine you're getting life-coaching from the world's most successful people—that's "Tribe of Mentors" for you. It's as if Tim Ferriss has gathered friends to share their secrets over coffee, except those friends happen to be top-tier athletes, visionary entrepreneurs, and revolutionary artists. Their distilled advice can serve as your blueprint to tackle challenges, maximize productivity, and redefine your path with renewed purpose. Whether you're in search of motivation, a shift in mindset, or a radical change, diving into this book is like having a personal mentor for every aspect of life.
The Art of Creative Thinking
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Rod Judkins | Sceptre

The Art of Creative Thinking

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Goodreads rating: 4.04

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This book is a fascinating exploration of how creativity can revolutionize our lives and the world around us. Rod Judkins, an expert in creative thinking, draws on a wide range of examples from history and various fields to inspire readers to think more confidently and innovatively. From surprising insights about the benefits of encountering obstacles to the power of embracing contradiction, this book will challenge readers to unleash their creative potential and make positive changes in their personal and professional lives. Get ready to transform your thinking and unlock the art of creative thinking!
Creative Schools: The Grassroots Revolution That's Transforming Education
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If you’re feeling disillusioned with the current educational system, "Creative Schools" by Ken Robinson could offer a refreshing and hopeful vision. He's not just critiquing the status quo; he's providing practical, innovative solutions and ideas personalized to engage every student. It's a particularly enlightening read if you’re an educator, a parent, or simply interested in the future of education. His engaging style and use of real-world examples could reignite your belief in the power of education to adapt and evolve.
Your Best Just Got Better: Think Bigger, Work Smarter, Make More

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If you've ever felt like you're running on a hamster wheel in your professional life, "Your Best Just Got Better" might be the escape hatch you've been looking for. Jason Womack doesn't just offer a pat on the back; he provides a blueprint for reworking your work habits. His focus on mindset and strategy over brute-force hours will resonate with you if you're looking to thrive, not just survive, in your career. Get ready to elevate your everyday performance incrementally with tools that are as practical as they are impactful.
The Knowledge Evolution - Expanding Organizational Intelligence

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If you're in management or part of a team that's looking to innovate and stay ahead in today's fast-paced, information-driven economy, "The Knowledge Evolution" might just be the guidebook you need. Verna Allee offers not only a deep dive into the mechanics of knowledge creation and sharing within organizations but also practical advice that can be applied to improve your company's intelligence. It's especially relevant if you're aiming to comprehend and implement knowledge management methodologies or simply looking to foster a more learning-centric workplace culture.
Behavior in Organizations. - Thryft
Robert A. Baron, Jerald Greenberg  | Pearson Prentice Hall

Behavior in Organizations.

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Goodreads rating: 3.56

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If you're stepping into a managerial role, this book could be like a mentor tucked away in your desk drawer. 'Behavior in Organizations' breaks down the psychology behind day-to-day interactions in the business world, handing you the keys to effectively motivate and lead your team. Understand what makes your colleagues tick and transform those insights into a harmonious and productive work environment.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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If you're about to embark on an international journey, be it for study, work, or pleasure, "The Psychology of Culture Shock" could be an invaluable companion. It delves deep into the mental labyrinth you'll navigate when crossing cultures. You'll find solace in understanding the affective and cognitive challenges ahead, and with this book's guidance, you're likely to emerge from the experience richer in perspective and cultural intelligence. It's more than theory; it's a roadmap for thriving amidst change.
Making of Captains of Lives, The: Prison Reform in Singapore: 1999 to 2007 - Thryft

Making of Captains of Lives, The: Prison Reform in Singapore: 1999 to 2007

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Recommendation: This book is a must-read for anyone interested in the power of leading change in the public sector. Chin Kiat Chua's personal account provides an inspiring tale of how a prison system was transformed from a custody-focused mindset to a rehabilitation-centered culture. Through his journey, Chua offers valuable insights into successful change management and the dedication required to make a positive impact on society. It will leave you feeling uplifted and motivated to make a difference in your own work.
Judgment Calls - High-Stakes Decisions in a Risky World

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If you're intrigued by the thought processes behind significant decisions made by leaders and pioneers, "Judgment Calls" dives deep into the complexities of choices under pressure. It gives you an inside look at the challenges and risks these individuals navigate, making it captivating for anyone interested in psychology, leadership, and the dynamics of high-stakes environments.
Military Leadership in the 21st Century : Science and Practice - Thryft
Star Soh, Regena Ramaya, Kim-Yin Chan  | Cengage Learning Asia

Military Leadership in the 21st Century : Science and Practice

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Goodreads rating: 3.25

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This book is a great resource for military officers who want to learn about the different approaches to team-level leadership. It provides an insightful look into the challenges military leaders face and how they can overcome them. Readers will also learn about important events and research programs that have shaped contemporary military leadership. Overall, this book is a must-read for anyone interested in becoming a successful military leader.
Dilemmas Of Leadership - Thryft
Tudor Rickards, Murray Clark  | Routledge

Dilemmas Of Leadership

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Goodreads rating: 3.0

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This book is a great read for anyone wanting to delve deeper into the world of leadership. It provides a unique, thematic examination of some of the most influential ideas and writings on leadership, helping readers make sense of the vast literature available. Its thoughtful structure, style, and approach encourage reflection and deeper understanding of the complexities of leadership.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
The Power of Creative Intelligence : 10 Ways to Tap into Your Creative Genius - Thryft

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This book is perfect for individuals who feel like they lack creativity or need to improve their creative thinking skills. Tony Buzan provides practical tools and exercises to help readers tap into their potential and come up with innovative ideas. One unique aspect of this book is the use of Mind Map techniques and learning from geniuses like Da Vinci and The Beatles. Reading this book will not only help readers become more creative, but also provide a sense of energy and enthusiasm.
Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick - Thryft
Ros Taylor | Kogan Page

Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick

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Goodreads rating: 3.0

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If you've been feeling stuck or your ideas just don't seem to resonate the way you want them to, "Creativity at Work" could be the catalyst you need. Ros Taylor compiles compelling techniques and a substantial study to help you unlock your creative potential, ensuring your ideas don't just come to life but also stick in the minds of your audience. It's particularly useful if you're keen on understanding and developing your distinctive creative style.
Secrets of Short-Handed No Limit Hold'Em - Winning Strategies for Short-Handed and Heads Up Play

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In stock: Very Good

Whether you're looking to sharpen your poker skills or just want an edge in your casual games, "Secrets Of Short-Handed No Limit Hold'Em" is a treasure trove of strategies. Danny Ashman provides in-depth analysis that's perfect for those crucial moments when reading hands and making pivotal decisions can mean the difference between winning and losing. If you thrive on the intense dynamics of short-handed games, this book could be your new best friend at the poker table.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft
Graham Jones | Nicholas Brealey

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

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Goodreads rating: 3.8

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If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
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If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
The Oz Principle: Getting Results Through Individual and Organizational Accountability

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If you've ever felt tangled in blame games at work or struggled with the "that's not my job" culture, "The Oz Principle" might resonate with you. It's not just about taking responsibility; it's a roadmap to elevate your work ethic and transform your organization by fostering a culture of ownership and results-driven behavior. It's been helping professionals and companies for decades — might help you too.
The On-Time, On-Target Manager: How a "Last-Minute Manager" Conquered Procrastination
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If deadlines stress you out or you're drowning in to-do lists, this book could be a game-changer. Ken Blanchard offers direct, easy-to-implement advice to help you tackle procrastination—a career stalling habit you didn't even know needed addressing. Dive into Bob's transformation, and you might just find your own path to becoming an on-time professional.
Organizing Around Intelligence: The New Paradigm

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If you're intrigued by the evolution of organizational structures and leadership models, "Organizing Around Intelligence" could be an enlightening read. It offers a deep dive into intelligence management and could serve as a guide to navigate and succeed in the intelligence era. Whether you're a seasoned manager or an aspiring leader, this book might offer you transformative insights for fostering a smart, adaptive workplace.
Major Account Sales Strategy - Thryft
Neil Rackham | Mcgraw Hill

Major Account Sales Strategy

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Goodreads rating: 4.25

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Recommendation: This book is a must-read for anyone looking to excel in major account sales. With practical strategies and tactics based on extensive research, Neil Rackham provides a comprehensive guide to tailor your selling approach, understand buyer psychology, and outmaneuver competitors. Whether you're new to sales or a seasoned professional, Major Account Sales Strategy will equip you with the tools to succeed in landing those big accounts.
The Mafia Manager: A Guide to the Corporate Machiavelli
V. | St. Martin's Griffin

The Mafia Manager: A Guide to the Corporate Machiavelli

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Goodreads rating: 3.88

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If you're tired of traditional business manuals and looking for a no-nonsense, cut-throat approach to leadership, "The Mafia Manager" could resonate with you. It offers a candid, albeit controversial, perspective on management tactics inspired by the Mafia, which could provide some darkly practical insights for navigating the corporate jungle. Just remember to take it with a grain of salt – and perhaps not literally.
Motivation in Work Organizations (Paper Only) - Thryft
Edward E. Lawler III | Jossey-bass

Motivation in Work Organizations (Paper Only)

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Goodreads rating: 4.0

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This book is a must-read for anyone looking to understand how to motivate employees for better performance. Lawler III's time-tested theories have shaped the field of management and organization design, and his emphasis on work design and reward systems is particularly relevant in today's high-performance work organizations. With clear insights and practical ideas, this book provides valuable knowledge for managers and leaders seeking to create motivated and engaged teams.
Business Networking and Sex: Not What You Think
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If you're keen on mastering the art of networking across genders, this book could be a treasure trove for you. It delves into the intricacies of how men and women communicate differently in a professional setting, backed by solid research. Imagine leveraging this knowledge to form stronger business relationships and propel your networking prowess – that's the potential edge this book offers.
Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu | Balance

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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Goodreads rating: 4.06

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This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.
Don't Worry, Make Money - Thryft
Richard Ph. D. Carlson | Hyperion

Don't Worry, Make Money

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Goodreads rating: 3.71

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This book is a great read for individuals who are feeling stressed and anxious about their careers. It offers 100 unique strategies for living a more fulfilling life while earning more money. The book also delves into specific money-saving and earning strategies, such as buying large deductible insurance and investing in the market. With Carlson's advice, readers can strive to attain a more productive and carefree life by focusing on the "critical inch" of their business and refusing to allow worry to hold them back.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

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Goodreads rating: 3.6

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If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams | Basic Books

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

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Goodreads rating: 3.78

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This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.
Uses of Psychology in Management - Thryft

Uses of Psychology in Management

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This book is a great read for those who want to understand how psychology can be employed in business and management. It explores how various psychological concepts can be utilized to improve employee performance, motivation, and overall organizational effectiveness. The unique feature of this book is how it provides practical insights and examples that can be implemented by any business leader or manager.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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Goodreads rating: 3.9

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This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
Power Is the Great Motivator - Thryft
David H. Burnham, David C. McClelland  | Harvard Business Press

Power Is the Great Motivator

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Goodreads rating: 3.72

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If you're someone who's aiming to enhance your leadership skills, this classic will likely resonate with you. McClelland and Burnham delve into the psychology of power and its influence on managerial effectiveness. For avid followers of leadership techniques and organizational psychology, this insightful book could be the key to unlocking your potential as a motivator and visionary in your workplace.
Organizational Behaviour - Thryft
David A. Buchanan | Trans-atlantic Publications, Inc.

Organizational Behaviour

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Goodreads rating: 3.71

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A highly engaging book, providing a fresh perspective on organizational actions and behavior. Its unique approach would be appreciated by readers from all backgrounds.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

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If you're feeling stuck in routine thought patterns, "The Forgotten Half of Change" could act as a catalyst to revitalize your approach to creativity and innovation, especially if you're in a corporate setting. Luc de Brabandere invites readers to step outside the usual frameworks, offering a playful yet profound nudge to shift how you perceive problems and solutions. It's a stimulating read for those who want to challenge their own status quo and inspire change in their organizations.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
CQ: Developing Cultural Intelligence at Work

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In stock: Very Good

If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.
Winning with People - Thryft
Michael G. Zey | Berkley

Winning with People

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This book provides valuable insights on how to identify key individuals in your personal and professional network, build strong relationships with them, and navigate the complex dynamics of human interaction. Using real-life examples and practical tips, it will help you develop a deeper understanding of people's roles and motivations, and provide strategies for dealing with difficult individuals and challenges. Highly recommended for anyone looking to improve their interpersonal skills and succeed in both their personal and professional lives.
The Nature of Leadership: Reptiles, Mammals, and the Challenge of Becoming a Great Leader

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In stock: Very Good

If leadership fascinates you, "The Nature of Leadership" could enrich your understanding. It's not just a compendium of examples but a curious exploration of leadership traits observed in both the animal kingdom and among the most revered human leaders. Think of it as a tour through time and species, pinpointing what has made leaders successful across different realms and eras, providing insights that could be applied to your own life or career.
Goodbye To Shy - 85 Shybusters That Work! - Thryft
Leil Lowndes | Mcgraw Hill

Goodbye To Shy - 85 Shybusters That Work!

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Goodbye to Shy is a must-read for anyone looking to overcome shyness and build self-confidence. Leil Lowndes' book provides 85 practical techniques to help you navigate social situations with ease, including making a stronger impression at work, sparking conversations, and winning the love you deserve. With Goodbye to Shy as your guide, you'll soon be saying hello to a happier, more confident you.
The Dark Side of Risk Management: How People Frame Decisions in Financial Markets - Thryft
Peter Smith | Financial Times Prentice Hall

The Dark Side of Risk Management: How People Frame Decisions in Financial Markets

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Goodreads rating: 3.5

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If you're curious about the psychological underpinnings that drive the decisions of financial juggernauts, "The Dark Side of Risk Management" could offer you some compelling insights. It steps away from dry, academic treatments of risk, providing a practical look at the messy reality of human psychology in the high-stakes world of finance. It's thought-provoking, accessible, and might just change how you perceive decision-making in an industry that affects us all.
The Power Principle: Influence With Honor
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If you're looking to inspire people genuinely, "The Power Principle" can be your guide. Blaine Lee offers insights that go beyond traditional persuasion tactics, focusing on leading with honor instead of fear. Picking up this book means you're ready to elevate your ability to influence others by rooting your approach in respect for their autonomy. It's insightful for anyone looking to create deeper connections and lead in a more meaningful way.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

from RM33.13 MYR

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In stock: Very Good

If you've ever felt a tug towards doing things differently or a desire to unleash your innate creativity, "Creative Intelligence" might just be the guide you need. Alan J. Rowe offers not only a deep dive into understanding creativity but also practical steps to measure and foster it, both personally and professionally. The insights in this book can be the catalyst for a more innovative life and a more dynamic workplace. Rowe's systematic approach is already trusted by governments and organizations, suggesting that his methods have a track record of success worth considering.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

Regular price RM33.13 MYR from RM30.76 MYR Save up to 12%

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Goodreads rating: 3.38

Regular price RM33.13 MYR from RM30.76 MYR Save up to 12%

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In stock: Very Good, Well Read

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich - Thryft
Bill Bodri | Createspace Independent Publishing Platform

Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich

Regular price RM44.30 MYR from RM25.69 MYR Save up to 47%

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Goodreads rating: 5.0

Regular price RM44.30 MYR from RM25.69 MYR Save up to 47%

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In stock: Well Read

If you've been searching for real strategies that real people have used to build their fortunes, "Super Investing" might just redefine your approach to investing. Bill Bodri's book isn’t about fleeting trends; it's a collection of proven strategies that have stood the test of time and economic turmoil. By understanding and applying these methods, you could potentially see your investments grow significantly, laying the foundation for a comfortable and perhaps even an early retirement. It’s particularly valuable because it doesn't just focus on the good times but also prepares you for financial crises, offering a well-rounded guide to personal wealth management.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.