Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

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Goodreads rating: 3.58

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87% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Fund Corp Finance Alt - Thryft
Stephen A. Ross, Randolph Westerfield, Bradford D. Jordan  | Mcgraw-hill Education

Fund Corp Finance Alt

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Goodreads rating: 3.6

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This book provides a comprehensive view of financial analysis for corporate investors and managers, making it a valuable resource for those seeking to improve their understanding of finance. The authors offer a thorough examination of corporate finance theory and practice, presented in an accessible and engaging manner. The book also includes numerous case studies and real-world examples, giving readers a practical understanding of how to apply financial analysis to their own investments and corporate activities.
Technical Analysis Plain And Simple: Charting the Markets in Your Language - Thryft

RM175.00 MYR

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If you've been mystified by stock charts and overwhelmed by jargon, this book speaks your language. Michael Kahn strips down technical analysis to its essentials, presenting it in a way that's not only digestible but also actionable for your investing strategy. It's like having a patient mentor walk you through the ups and downs of the markets, making sense of the patterns that could lead to your next smart move.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

RM41.00 MYR

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Goodreads rating: 3.92

RM41.00 MYR

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

RM179.00 MYR

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Goodreads rating: 3.92

RM179.00 MYR

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If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough
Vivek Ranadive | Hodder & Stoughton

The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

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Goodreads rating: 3.32

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If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.
Project Planning, Scheduling & Control, 4E - Thryft
James P. Lewis | Mcgraw-hill

Project Planning, Scheduling & Control, 4E

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Goodreads rating: 3.77

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If you're seeking to solidify your project management skills, this book is for you. James Lewis's extensive experience is distilled into practical guidelines that are easy to understand, making complex projects more manageable. It's particularly valuable for those preparing for the PMP® exam, as it provides crucial insights and tips that could be the difference between failing and achieving certification.

RM37.00 MYR

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If you're feeling overwhelmed by deadlines and the constant pressure to perform, "First Things First" could be your new best friend. Everyone wants to be efficient, but not everyone knows how. This book offers practical advice, far beyond common 'work smarter, not harder' tips. Imagine integrating the best trade secrets into your daily routine and watching your productivity—and possibly your career—take off.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

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Goodreads rating: 3.66

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
The Pocket Guide to Selling Greatness
Gerhard Gschwandtner | Mcgraw-hill

The Pocket Guide to Selling Greatness

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Goodreads rating: 4.25

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If you’re in sales and seeking to amplify your success, “The Pocket Guide to Selling Greatness” is like having a mentor in your palm. It's packed with succinct wisdom on key aspects like motivating your team and handling challenging customers. It's the kind of book that can rejuvenate your approach to sales and leadership, possibly transforming not just your numbers, but your whole sales philosophy.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

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Goodreads rating: 3.2

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If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.

RM183.00 MYR

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If you're managing a team and feeling stuck on how to inspire them, "The People Principle" could offer you a fresh perspective. Ron Willingham delivers practical advice that's stood the test of time, despite the book's publication date. From small businesses to corporate giants, these step-by-step tips could be the key to unlocking your team's potential and, by extension, your own professional growth.
Key Performance Indicators (KPI) - Developing, Implementing, And Using Winning KPIs - Thryft
David Parmenter | Wiley

Key Performance Indicators (KPI) - Developing, Implementing, And Using Winning KPIs

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Goodreads rating: 3.83

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Key Performance Indicators provides a comprehensive guide for businesses on how to develop and implement effective KPIs. The book offers an abundance of implementation tools, including worksheets, questionnaires, and reporting templates. Readers will appreciate the pragmatic approach to finding critical success factors, and the focus on implementation issues. The book serves as a valuable resource for consultants and in-house project teams, providing everything they need to identify and track their organization's KPIs for continued success.
The Diagrams Book: 50 Ways to Solve Any Problem Visually
Kevin Duncan | Lid Publishing

The Diagrams Book: 50 Ways to Solve Any Problem Visually

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Goodreads rating: 2.93

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If the psychology behind your shopping cart intrigues you, 'The Art Of Shopping' is a must-read. Siemon Scamell-Katz delves deep into the minds of consumers, blending 20 years of research with real-world examples that make the concepts he describes vivid and relatable. It's a book that reveals the often-unseen forces shaping our purchases and will leave you with a fresh perspective every time you enter a store or click 'add to cart.'
Why Take Action?
Teo Aik Cher | Armour Publishing

Why Take Action?

RM31.00 MYR

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Goodreads rating: 3.84

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This book could be a good read for anyone looking for inspiration and practical steps to take action towards their goals. The author provides insightful stories and actionable advice. The most distinctive feature of this book is its focus on personal responsibility and accountability for one's own success. Overall, readers would find this book a motivating and empowering read.
The Workforce Scorecard: Managing Human Capital to Execute Strategy
If you're looking to dive deeper into managing your team effectively and aligning their performance with the broader company goals, "The Workforce Scorecard" is your go-to guide. It's praised for breaking down traditional views on human resources and providing a strategic approach that could revolutionize how you see workforce management in terms of contribution, not just cost. This book is especially valuable if you're keen on transforming your human capital strategies to drive real business results.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

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Goodreads rating: 4.02

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Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

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Goodreads rating: 3.33

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If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek  | Kaplan Publishing

The Communication Catalyst

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Goodreads rating: 3.86

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The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.
Outsmart! - How To Do What Your Competitors Can't - Thryft
Jim Champy | Ft Press

Outsmart! - How To Do What Your Competitors Can't

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Goodreads rating: 3.41

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Outsmart! is an insightful book that draws on the experiences of companies that have achieved exceptional growth for 3 consecutive years. The book reveals counterintuitive techniques to help ensure that a company always stays one step ahead of its rivals. It contains eight powerful ways to compete in a competitive marketplace, from spotting opportunities that your rivals have missed, to making sense of complexity and tapping the successes of other businesses. This book is great for entrepreneurs who want to thrive in a highly competitive environment.
Job Applications In A Week : Get That Job In Seven Simple Steps - Thryft

RM15.00 MYR

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This book would be a good read for individuals who want to ensure that their next job application is successful. The book is structured into chapters that give key points to the process. It also includes optional questions that enable readers to internalize the lessons. The cartoons and diagrams included serve to make the read more enjoyable and effective. After reading this book, users will have the insider secrets required to create an excellent job application.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
The Ideas Book: 50 Ways to Generate Ideas More Effectively

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If you're feeling stuck or uncreative, 'The Ideas Book' might just be the spark plug for your brain. These 50 techniques are distilled into digestible visuals that you could apply to your work life or your personal projects. Think of this as a toolbox—each tool explaining a different method for idea generation that could transform the way you approach problem-solving or innovation. It's like having a workshop in your pocket, always ready to help you churn out that next big idea.
The Complete Idiot's Guide to Project Management
Sunny Baker, G. Michael Campbell  | Alpha

The Complete Idiot's Guide to Project Management

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Goodreads rating: 3.63

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If you're looking to lead projects without feeling overwhelmed, this book can be your roadmap. Imagine translating complex project management jargon into straightforward, actionable advice. That's what you get here—updated methodologies and real-world examples that will help you navigate through every stage of project management, from planning to execution.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Goodreads rating: 3.5

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Marketing Strategy: A Decision Focused Approach - Thryft

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Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
Investing in People : Financial Impact of Human Resource Initiatives - Thryft
John W. Boudreau, Wayne F. Cascio  | Ft Pr

Investing in People : Financial Impact of Human Resource Initiatives

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Goodreads rating: 3.85

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For anyone looking to directly link HR strategies to a company's financial performance, "Investing in People" could be an insightful read. Wayne F. Cascio and John W. Boudreau have crafted a guide that illuminates how to substantiate the value of human resources initiatives with hard data. By using their LAMP methodology, you'll learn to quantify the often intangible human element of business, thereby making more informed decisions and proving the strategic worth of effective HR investments.
Best Kept Secrets Of Peer Code Review - Thryft
Jason Cohen | Smartbearsoftware.com

Best Kept Secrets Of Peer Code Review

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Goodreads rating: 3.11

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This book is an excellent resource for software developers looking to streamline code reviews. Written by industry experts, it provides practical techniques that can be easily implemented to improve the efficiency and effectiveness of code reviews. The book's most unique feature is the variety of perspectives from its authors, which allows readers to gain insights into different methodologies. Reviewed users may praise the book for its actionable tips and broad range of expertise.
Wellbeing: The Five Essential Elements
Tom Rath, James K. Harter  | Gallup Press

Wellbeing: The Five Essential Elements

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Goodreads rating: 3.74

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If you're trying to find a balanced lifestyle, "Wellbeing: The Five Essential Elements" could be your compass. The authors, Rath and Harter, use robust research to go beyond the common misconception that happiness alone signifies a good life. Instead, they introduce a blend of five interconnected elements crucial for a fulfilling life. It's insightful, practical, and might just change how you approach your daily routines and long-term goals.
Competing in a Flat World - Building Enterprises for a Borderless World
Victor K. Fung | Pearson P T R

Competing in a Flat World - Building Enterprises for a Borderless World

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Goodreads rating: 3.75

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Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
The Winning Manager's Playbook: 6 Practices Every Manager Needs to Succeed - Thryft
John Cioffi, Ken Willig  | Weiser

The Winning Manager's Playbook: 6 Practices Every Manager Needs to Succeed

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Goodreads rating: 3.67

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If you're on the lookout for a managerial bible to navigate through your professional journey, "The Winning Manager's Playbook" could be your go-to guide. With its emphasis on six practical approaches, the book offers a clear blueprint to enhance your leadership skills and business acumen. It's a robust foundation for anyone looking to excel in management or entrepreneurship.
Every Business Is a Growth Business: How Your Company Can Prosper Year After Year

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If you're passionate about steering your company towards continuous success, "Every Business Is a Growth Business" can be your compass. The insights of Charan and Tichy, blended with real-world examples from top industry leaders, will not just inspire you but will equip you with a practical roadmap. It's the sort of read that imprints the growth mindset from cover to cover, encouraging you to think bigger and push beyond supposed limits of your business.
Limit Yourself and Unleash Your Creativity!

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If you're feeling creatively blocked or overwhelmed by possibility, "Limit Yourself and Unleash Your Creativity!" might be the tool you need. By embracing constraints, you'll discover practical techniques to enhance your creative process. Burkhardt lays out an approachable method that's perfect for anyone seeking to overcome the paralysis of choice and tap into a more focused, innovative mindset—whether you're an artist, a professional, or simply intrigued by the psychology of creativity.
Peter Drucker
Robert Heller | Dk Publishing

Peter Drucker

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Goodreads rating: 3.64

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Imagine being mentored by the father of modern management. This book distills Peter Drucker's revolutionary ideas into actionable masterclasses. Whether you're a budding entrepreneur or a seasoned executive, Drucker's wisdom could be the compass you need to navigate the ever-changing business landscape. It's a compact guide with a powerful punch.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Great Days at Work: How Positive Psychology Can Transform Your Working Life

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If you've ever felt stuck in a workday rut, 'Great Days at Work' could be the book to turn your job around. Suzanne Hazelton offers practical ways to inject enthusiasm into your routine, and her positive psychology approaches are geared to make you more effective and satisfied. It's not just about short-term fixes; this book is about reshaping your work life for long-lasting fulfillment and success.
AutoCAD Professional Tips and Techniques
Scott Onstott, Lynn Allen  | Sybex

AutoCAD Professional Tips and Techniques

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Goodreads rating: 4.55

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If you're keen on improving your AutoCAD efficiency, this guide is like having two seasoned mentors at your elbow. It's chock-full of shortcuts, system variable insights, and visualization pointers that can fast-track your drawings from good to great. Whether you're a newbie aiming to get it right the first time or a veteran looking to refine your skills, this book promises to be a resource you'll return to again and again.
Performance Management
Herman Aguinis | Pearson

Performance Management

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Goodreads rating: 3.72

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If you're looking to gain an edge in your professional life, consider "Performance Management" as your next read. Herman Aguinis paves the way in understanding how the backbone of any successful business lies with its employees. You'll uncover insights on motivating talent and enhancing customer service, which are crucial in today's competitive marketplace. Plus, with over forty new case studies, it's not just theory—it’s practical knowledge you can apply immediately.
Candlestick Charting Explained: Timeless Techniques for Trading Stocks and Futures

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If you've been looking to sharpen your trading strategies, "Candlestick Charting Explained" could be a valuable addition to your library. Greg Morris breaks down the complex world of candlestick charting into understandable segments. With his guidance, you can learn to spot the best trading opportunities and refine your analysis for more informed investment decisions. This is especially relevant if you appreciate visuals in learning and are keen on integrating Eastern and Western technical analysis techniques.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
50 Powerful Ideas to Keep Your Customers - Thryft
Paul R. Timm | Jaico Publishing House

50 Powerful Ideas to Keep Your Customers

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Goodreads rating: 3.94

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Imagine you're the go-to expert all your colleagues admire for keeping customers loyal and happy. "50 Powerful Ideas to Keep Your Customers" can be your secret weapon. With bite-sized wisdom that you can apply right away, no matter what your role, this book transforms everyday interactions into opportunities for building lasting customer relationships. It's a must-have for anyone who values customer loyalty as the backbone of their business success.
Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren | Pearson Prentice Hall

Introduction to Management Accounting, Chap. 1-17 : International Edition

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Goodreads rating: 3.88

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If you're delving into management accounting, this book by Horngren, Sundem, and Stratton is incredibly valuable. It offers a rigorous walkthrough of accounting principles with a clear emphasis on their application in decision-making. The interactive components, like critical thinking exercises, keep you engaged, ensuring you're not just memorizing but truly understanding and learning to use cost information effectively. Whether you're a student or a professional brushing up on skills, the decision-making focus of this book will equip you with a strong foundation in management accounting.
Make Your Brain Work: How to Maximize Your Efficiency, Productivity and Effectiveness

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If you're feeling like you're not quite tapping into your full potential at work, "Make Your Brain Work" could be the guide you need. Amy Brann translates complex neuroscience into actionable habits for your day-to-day life, aiming to boost your efficiency and productivity. It's like having a personal brain coach to help you streamline your thoughts and tasks.
Super Competent: The Six Keys to Perform at Your Productive Best - Thryft
Laura Stack | John Wiley & Sons Inc

Super Competent: The Six Keys to Perform at Your Productive Best

Regular price RM41.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.53

Regular price RM41.00 MYR RM15.00 MYR 63% off

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88% off est. retail
If you're striving to elevate your career, "Super Competent" is a catalyst for transformation. Laura Stack distills the essence of high-level performance into six actionable keys, providing a roadmap to the kind of productivity that can redefine your work ethos. The included tools, like worksheets and quizzes, aren’t just theoretical extras; they're practical aids to help you measure and grow your skills in real-time. This book is particularly impactful for anyone keen on making a significant leap in their professional life by becoming that indispensable figure companies treasure.
If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.
Ownership Spirit: The One Grand Key That Changes Everything Else

RM45.00 MYR

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The book "Ownership Spirit" is a must-read for anyone looking to take control of their life and circumstances. Through the principles, skills, and tools shared in this book, readers will gain the power to unlock their limitless potential. This book offers practical guidance and inspiration to help readers achieve personal and professional success.
Foundations of Marketing - Thryft

Foundations of Marketing

Regular price RM104.00 MYR RM30.00 MYR 71% off

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Goodreads rating: 3.7

Regular price RM104.00 MYR RM30.00 MYR 71% off

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91% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.