Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Gems of Wisdom : Mastering the Art of Leadership - Thryft
L.W. Kam, L. W. Kam, Hsuan-Ming Wang  | Asiapac Books Pte, Ltd.

Gems of Wisdom : Mastering the Art of Leadership

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Goodreads rating: 4.25

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Recommendation: 1. Gems of Wisdom is an insightful read for those looking to master the art of leadership. The author, Wang Xuanming, offers unique and practical strategies for effective leadership that are easy to understand and apply in the real world. Readers will be impressed with the author's guidance on leading with empathy, driving change, and building strong relationships.
Leadership When the Heat's on - Thryft
Danny Cox | Mcgraw-hill

Leadership When the Heat's on

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Goodreads rating: 3.7

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Danny Cox is a master of motivation. He has received the National Speakers Association's Council of Peers Award for Excellence, a distinction that places him in the company of such giants as Norman Vincent Peale ane Zig Ziglar. He's brought innovative and imaginative leadership concepts to hundreds of companies around the world--and this book brilliantly distills his unique, inspirational wisdom. Cox writes for achievement-oriented managers faced with the responsibilities of leadership in the shake-out driven world of the nineties. He shows how to survive and thrive by cultivating seven simple management skills, based on abilities that readers will find to be reassuringly familiar.
101 Business Ideas That Will Change the Way You Work: Turning Clever Thinking into Smart Advice - Thryft
Antonio E. Weiss | Pearson Education

101 Business Ideas That Will Change the Way You Work: Turning Clever Thinking into Smart Advice

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Goodreads rating: 3.67

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Imagine elevating your workplace game with just one book. "101 Business Ideas That Will Change the Way You Work" offers principles that are deeply rooted in ground-breaking business research, tailored just for someone like you who's keen to forge ahead. Digest bite-sized wisdom that could reshape your professional landscape and provide you with the acumen to cut through corporate noise. Whether it's sharpening intuition or navigating office politics smarter, this book could be your compass.
Winning with People - Thryft
Michael G. Zey | Berkley

Winning with People

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This book provides valuable insights on how to identify key individuals in your personal and professional network, build strong relationships with them, and navigate the complex dynamics of human interaction. Using real-life examples and practical tips, it will help you develop a deeper understanding of people's roles and motivations, and provide strategies for dealing with difficult individuals and challenges. Highly recommended for anyone looking to improve their interpersonal skills and succeed in both their personal and professional lives.
100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

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Goodreads rating: 3.61

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"Writing for the Mass Media" is a must-read for anyone aspiring to be a media professional. With precise examples, clear writing, and simple organization, this book facilitates the learning of media writing. The book's focus on a converged style of media writing, and its exercises to develop skills, make it a valuable resource for both beginners and professionals.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

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Goodreads rating: 3.75

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"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Value-Driven Project Management
Frank P. Saladis, Harold R. Kerzner  | Wiley

Value-Driven Project Management

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Goodreads rating: 3.33

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If you're grappling with projects that feel like they're ticking off checkboxes rather than creating real value, "Value-Driven Project Management" could be a game-changer for you. It challenges old project management doctrines and reorients your focus towards long-term value, which is crucial in today’s competitive business climate. The book is not just theoretical; it offers concrete best practices to integrate business value into your project goals. This could broaden your perspective, making you an asset in strategic project decisions and enhancing your ability to advocate for projects that align with core business objectives.
How Not to Come Second Pearson - Thryft
David Kean | Marshall Cavendish Trade

How Not to Come Second Pearson

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This book is an excellent resource for anyone in the business world who wants to improve their success rate in pitching. It offers practical advice and trade secrets, and highlights what potential clients look for in a pitch, and why companies often come second. The seven secrets of successful pitching are a game-changer and implementing them will enable you to improve your pitch process, making it professional, and thus giving you a better chance in business deals.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Overdrive : Managing in Crisis-Filled Times - Thryft
Michael Silva | Wiley

Overdrive : Managing in Crisis-Filled Times

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Goodreads rating: 5.0

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Overdrive: Managing in Crisis-Filled Times is an indispensable read for any corporate executive facing the inevitability of crisis control. The authors, Michael Silva and Terry McGann, provide practical lessons in strategic crisis management, including separating crisis management myth from reality and forging a new organizational vision founded upon crisis prevention, identification, and solution. The book is based on the authors' years of experience as crisis management consultants to the Fortune 500 and is full of vivid vignettes and examples from a wide range of industries and scores of businesses.
Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line - Thryft
Catherine DeVrye | Business & Professional Publishing

Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line

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The book offers practical and positive options for business owners to assess the strengths and weaknesses of their overall business in terms of adding value and reducing costs. The author, Catherine Devrye, has successfully run a small business for 17 years and offers valuable insights on client service, thriving on change, and turning obstacles into opportunities. Highly recommended for business owners looking to improve their bottom line.
Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance - Thryft
Marcus Marsden, Sari Marsden  | Candid Creation Publishing

Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance

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Goodreads rating: 4.8

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- Fit To Lead is a must-read for leaders looking to achieve true personal and professional growth. It emphasizes the importance of not only developing mental and emotional strength, but also physical fitness. By combining executive coaching principles with fitness training, the book provides a comprehensive approach that can help leaders transform their leadership styles. Whether you are a seasoned executive or an aspiring leader, this book will inspire you to take a holistic approach to leadership development and unlock your full potential.
Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series - Thryft
Jack Jeandron | Arcadia Publishing

Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series

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Goodreads rating: 5.0

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If you're into American history and relish understanding how small towns evolve, Keyport's story captures just that. It delves into the essence of what shaped America at a micro level—how a tiny plot of land became significant through its unique industries and vibrant tales. It's engaging for anyone intrigued by the less often told stories of America's economic and social fabric.
The One Minute Apology
New
et.a Ken Blanchard | Harpercollins Entertainment

The One Minute Apology

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Goodreads rating: 3.86

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In stock: Well Read

If you've felt the sting of lingering guilt after a workplace blunder, Ken Blanchard's "The One Minute Apology" can be a soothing balm. It's a quick read that packs a punch, teaching you how to own up to your mistakes effectively, thereby fostering a more positive work environment. Not only can it help you maintain your professional integrity, but it can also turn potentially career-damaging incidents into moments of growth.
Success, Your Way: Do What You're Meant to Do - Thryft
G. Richard Shell | Penguin Group

Success, Your Way: Do What You're Meant to Do

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Goodreads rating: 4.46

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If the traditional definitions of success don't resonate with you, consider this book your ally. G. Richard Shell invites you to look inward, questioning preconceived notions of success, and offers guidance to align your career with your personal values. It's a thoughtful read for anyone at a crossroads or feeling the pang of unfulfillment.
Real Leaders Don't Follow - Being Extraordinary In The Age Of The Entrepreneur - Thryft

Real Leaders Don't Follow - Being Extraordinary In The Age Of The Entrepreneur

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Recommendation: If you're tired of following the crowd and want to make a mark, "Real Leaders Don't Follow" is the book for you. Steve Tobak challenges the conventional thinking of today's entrepreneurship culture and provides practical solutions for those who aspire to be extraordinary. Filled with inspiring stories and thought-provoking insights, this book will empower you to embrace your unique ideas and stand out from the crowd. Get ready to unleash your inner maverick and create your own path to success.
David Stark Design
David Stark | The Monacelli Press

David Stark Design

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Goodreads rating: 3.83

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If you're someone fascinated by the fusion of aesthetic appeal and environmental consciousness, "David Stark Design" might just be the book that piques your interest. It's like walking through a gallery of innovative event spaces where each turn is a delightful surprise. Stark transforms the ordinary into extraordinary, and his eco-friendly approach will resonate with your sustainable values while sparking endless inspiration for your next big occasion.
Clueless in Starting a Business - Thryft
Jim Aitchison | Pearson Education Asia

Clueless in Starting a Business

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Goodreads rating: 3.25

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You've got the drive but need direction? "Clueless in Starting a Business" feels like a friendly mentor guiding you through the startup process. If you're looking for comprehensive steps, from conceptualizing your business idea to growing customer loyalty and sales — wrapped up with real-world success stories for that extra boost of inspiration — this book could be your launchpad. It's not just theory; it's practical advice from those who've tread the path.
Developing a Dynamic Mission for Your Ministry: Finding Direction and Making an Impact as a Church Leader - Thryft

Developing a Dynamic Mission for Your Ministry: Finding Direction and Making an Impact as a Church Leader

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In stock: Very Good

This book feels tailor-made for church leaders seeking to sharpen their vision and leave a lasting impact. Aubrey Malphurs offers practical, step-by-step guidance to help you clearly articulate and implement a mission statement for your ministry, recognizing that a strong sense of direction is key to effective leadership. It's a must-read if you're looking to bring clarity and purpose to your church's trajectory.
Change The Way You Lead Change - Leadership Strategies That Really Work - Thryft
Donald Fedor, David Herold  | Stanford University Press

Change The Way You Lead Change - Leadership Strategies That Really Work

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Goodreads rating: 3.83

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If you're feeling stuck in your leadership style and traditional change models don't seem to work anymore, "Change The Way You Lead Change" could offer you the fresh perspective you need. Herold and Fedor guide you through a more thoughtful approach to change, emphasizing the importance of context and individualized strategies. It could be the key to unlocking transformative progress in your organization.
Secrets of Great Rainmakers: The Keys to Success and Wealth
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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch  | Harper Business

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

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Goodreads rating: 3.7

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This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.
Top Performer - Thryft
Stephen C. Lundin | Fisicalbook

Top Performer

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Goodreads rating: 3.54

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If you're feeling stuck in your career, especially in sales, and traditional methods haven't sparked that joy or success you're striving for, "Top Performer" could be the breath of fresh air you need. The narrative takes an unconventional approach to salesmanship by using the metaphor of a street performer's passion and techniques, offering insights that are as engaging as they are enlightening. You might find the book's lessons on engagement and enthusiasm a useful tool for breaking through your own professional ruts.
Rethinking the MBA: Business Education at a Crossroads

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If you're contemplating business school, this book might provide the critical perspective you're looking for. It unpacks the current challenges faced by MBA programs and offers a vision for how these institutions can evolve. Essentially, it's a thought-provoking examination that encourages both educators and students to reflect on the true value of an MBA in today's business world.
Investments - Thryft
William F. Sharpe | Prentice Hall College Div

Investments

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Goodreads rating: 3.9

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If you're looking to deepen your understanding of investment concepts and practice more informed decision-making in the markets, "Investments" by Sharpe, Alexander, and Bailey is a treasure trove of information. As it delves into various financial instruments and market theories, this book can help you refine your strategies and analytical skills. Whether you're a student of finance or an aspiring investor, this text's detailed explanations of complex topics can be a solid addition to your financial literacy arsenal.
Course Notes: Equity and Trusts - Thryft
Simon Barnett | Routledge

Course Notes: Equity and Trusts

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Goodreads rating: 4.0

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If navigating equity and trusts feels like a labyrinth, "Course Notes: Equity and Trusts" could be your golden thread. Authored by Simon Barnett, an expert who's walked the path of law education, this book doesn't just rehearse dry legal principles. It helps you actively engage with the material, employing diagrams and definition boxes to clarify complex concepts and providing the ideal structure for your revision notes. It's like having a tutor in your pocket as you prepare to conquer those crucial examinations.
How to Motivate People - Thryft
Andrew Sargent

How to Motivate People

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Goodreads rating: 2.0

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If you're feeling stuck in a managerial rut, "How to Motivate People" could be the breath of fresh air your leadership style needs. Andrew Sargent delves into practical strategies grounded in behavioral science, aiming squarely at the heart of effective team leadership. By understanding and applying the insights from this book, you just might witness a transformation in both your employees' engagement and the overall productivity of your team. This could be the tool you need to unlock the potential within your workspace.
The Small Investors Guide to Sharemarket - Thryft
Frank Newman | Penguin Books (nz)

The Small Investors Guide to Sharemarket

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This book is a must-read for anyone who has ever been intimidated by the sharemarket. With straightforward language and easy-to-understand explanations, it provides a step-by-step guide for small investors to navigate the complex world of investing. Whether you're a beginner or have some experience, the book offers valuable insights and tools to help you make informed investment decisions. You'll learn how to analyze stocks, manage risk, and develop a long-term investment strategy. With its practical advice and actionable tips, this book empowers small investors to take control of their financial future and make the most of their money.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.
How Stella Saved the Farm: A Tale About Making Innovation Happen

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In stock: Very Good

Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video

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Goodreads rating: 4.4

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Recommendation: Hey there! If you're gearing up for the GMAT Verbal section, "The Official Guide for GMAT Verbal Review 2017" is the perfect companion for you. With over 300 practice questions, this book will help you master reading comprehension, grammar, and critical reasoning. The best part? It's written by the Graduate Management Admission Council themselves, so you can rest assured knowing you're getting expert guidance. Plus, the online question bank and exclusive videos will take your preparation to the next level. Get ready to ace the GMAT Verbal section with this comprehensive and customizable resource!
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Get Rich Through Property Investment - Thryft

Get Rich Through Property Investment

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In stock: Very Good

This book is an excellent guide for anyone looking to build wealth through property investments. Eric Cheng, an experienced real estate investor, provides practical tips and strategies for finding, financing, and managing investment properties. With a focus on long-term wealth building, this book is a valuable resource for both novice and seasoned investors.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
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If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
Preston Bailey's Design for Entertaining: Inspiration for Creating the Party of Your Dreams

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In stock: Very Good

If orchestrating an unforgettable bash is your aim, 'Preston Bailey's Design for Entertaining' will be your guide on this creative journey. Bailey's expertise can help transform a cookie-cutter party into a bespoke, whimsical event. His book is a treasure trove of detailed and inspiring ideas, all captured in stunning photographs that'll fuel your imagination and elevate any occasion you dare to dream up.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know
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In stock: Well Read

If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
Big Al's Super Prospecting - Special Offers And Quick-Start Systems - Thryft
Tom Schreiter | Kaas Publishing

Big Al's Super Prospecting - Special Offers And Quick-Start Systems

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Goodreads rating: 4.04

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This book could be a game-changer for anyone looking to excel at prospecting. With its special offers and quick-start systems, it provides a step-by-step approach that is easy to follow and implement. Whether you are a beginner or an experienced professional, Big Al's Super Prospecting will equip you with the tools and strategies to make your prospecting efforts more successful and efficient. Get ready to unlock your full potential and achieve incredible results in your business.
What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World - Thryft

What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World

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This book is like a mentor that understands the crux of early adult uncertainties and hands you the flashlight to navigate through them. Tina Seelig doesn't just offer advice; she arms you with the perspective to spot opportunities where others see obstacles. If you're standing at life's crossroads, her experiences and the wisdom she imparts could be the compass you didn't know you needed.
From the Ground Up: Six Principles for Building the New Logic Corporation

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In stock: Well Read

Particularly if you've grown weary of management fads promising overnight success, Edward Lawler III's "From the Ground Up" is a breath of fresh air. It's solid, research-backed advice that doesn't just chase the trend du jour. Instead, it equips you with foundational principles that aim to create meaningful and lasting change in your company. If you're serious about a bottom-to-top overhaul, this might just be your blueprint for future-proofing your organization.
Gandhi, CEO - 14 Principles to Guide and Inspire Modern Leaders

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In stock: Like New

If you're grappling with leadership in today's complex world, Gandhi as a role model may seem surprising, yet fitting. Axelrod translates Gandhi's life and philosophy into practical business leadership lessons. Discover a fresh perspective on leadership that combines moral integrity with strategic acumen, evidence that leading with conscience is possible and powerful.
Devotional Ventures - 60 Inspiring Devotions For The Business Professionals By Business Professionals - Thryft
Cleek Corey | Gospel Light And Regal Books

Devotional Ventures - 60 Inspiring Devotions For The Business Professionals By Business Professionals

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Goodreads rating: 3.82

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In stock: Well Read

This book could be a good read for you if you're a busy professional searching for some spiritual guidance and motivation in your everyday life. Devotional Ventures offers 60 inspiring devotions specially curated by business professionals, making it relatable and applicable to your unique experiences. With its practical insights and timeless wisdom, this book will help you find balance, purpose, and inspiration in the midst of your busy schedule. So, take a moment each day to read a devotion and let it uplift your spirit and guide you on your professional journey.
GMAT Prep 2018: 2 Practice Tests + Proven Strategies + Online - Thryft
Kaplan Test Prep | Kaplan Publishing

GMAT Prep 2018: 2 Practice Tests + Proven Strategies + Online

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Goodreads rating: 4.0

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This book is perfect for anyone preparing to take the GMAT exam. With step-by-step guidance and proven strategies, it will help you boost your skills and practice at your own pace. The online resources and practice tests provide an accurate simulation of the real GMAT exam, ensuring you're fully prepared. Plus, with the money-back guarantee, you can study with confidence knowing that Kaplan stands behind their materials. Don't miss out on this comprehensive and effective prep tool!
Body Language for Management in a Week - Thryft
Geoff Ribbens | Mcgraw-hill Education

Body Language for Management in a Week

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Goodreads rating: 2.96

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If you're stepping into a management role or looking to polish your appraisal skills, this book is a valuable tool. Geoff Ribbens and Richard Thompson provide insight into the often-overlooked realm of body language, empowering you to communicate and lead with more than just words. In just a week, you'll learn to observe and interpret the silent signals that can make or break your managerial communications.
Work Smarter Not Harder - Thryft
Jack Collis, Michael LeBoeuf  | B Jain Books

Work Smarter Not Harder

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Goodreads rating: 3.73

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In stock: Very Good

Recommendation: "Work Smarter Not Harder" provides a clear and effective strategy on how to balance work and life. It offers practical ways to improve productivity and fulfillment by prioritizing tasks, setting achievable goals, and eliminating distractions. The book's unique feature is its focus on achieving a work-life balance rather than just increasing productivity. If you're looking for ways to be more efficient, focused, and satisfied in both your personal and professional life, this book is a must-read.
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

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Goodreads rating: 3.74

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This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
Pilot Vision
New
John Michael Magness | Adams Hall Pub

Pilot Vision

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Goodreads rating: 3.55

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In stock: Like New

Imagine soaring through your career with the confidence and precision of a pilot. "Pilot Vision" equips you with a pilot's strategic insight, translating it into actionable business leadership skills. It's a refreshingly atypical take that may resonate with you if you're eager to elevate your professional trajectory using a disciplined, adventurous mindset.
Doing Business in China For Dummies - Thryft
Carson Block, Robert Collins  | For Dummies

Doing Business in China For Dummies

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Goodreads rating: 3.59

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"Doing Business in China For Dummies" is a helpful guide for anyone interested in conducting business in China. Written in plain English, it provides a comprehensive overview of the Chinese market and its bureaucracy, while also offering tips on language barriers, travel, and converting money. Readers will appreciate the navigational aids and cheat sheets, making it easy to find information quickly. The book also adds a touch of humor, making it an enjoyable read for anyone interested in expanding their business into China.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft

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If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

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Goodreads rating: 4.0

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.