Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Work Rules ! - Thryft
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Laszlo Bock | Twelve

Work Rules !

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Goodreads rating: 4.13

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"Work Rules!" by Laszlo Bock is a treasure for both young professionals and seasoned managers. If you're determined to foster a workplace environment where creativity thrives, and you're eager to dismantle the status quo of dehumanizing corporate culture, this book is your ally. It's a blend of Google's behind-the-scenes insights and actionable advice, making the elusive 'great place to work' an attainable reality.
Lucky Or Smart? - Secrets To An Entrepreneurial Life - Thryft
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Bo Peabody | Random House

Lucky Or Smart? - Secrets To An Entrepreneurial Life

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Goodreads rating: 3.85

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Lucky or Smart? offers a unique perspective on entrepreneurial success, blending personal anecdotes with practical advice. As a successful internet entrepreneur, Bo Peabody provides valuable insights into managing creative individuals and building innovative, morally compelling businesses. If you're interested in learning more about what it takes to succeed as an entrepreneur, this book is definitely worth checking out.
Engaging Millennials: 7 Fundamentals to Recruit, Reward & Retain the Largest Generation in the Workforce - Thryft
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By 2025, Millennials will form 75% of the global workforce and more than half of them (58% of global Millennials) are living in Asia! As this huge demographic surges towards becoming a substantial contributor to Asia’s workforce, organisations continue to face engagement and retention challenges while balancing the need to stay relevant in a volatile, uncertain, complex and ambiguous world. Archaic methods of management do not deliver success with the new breed of employees. Instead, the outdated model leaves Millennials uninspired and unmotivated to produce results. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. To get the best out of Millennials, it is imperative for leaders to modify their current management style. While the pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats— Millennials are the generation of highly adaptive, bright, and quick to take on a challenge. If the different generations can learn how to collaborate in a way that capitalises on their strengths and compensates for their weaknesses, it will inspire a knowledge sharing inevitably encourages the crosspollination of ideas which can spark major innovation. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the allimportant How do we engage Millennials? Millennials are the product of a different time, with different values, different motivations, and different wants. This book shows you how to bring out their best and discover just how much they're really capable of.
Leaders Eat Last : Why Some Teams Pull Together and Others Don't - Thryft
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With real-life examples, this book inspires trust in teams. Learn how to foster cooperation, build a "Circle of Safety," and sacrifice comfort for the greater good of your team. Recommended for leaders who want to create a positive work culture and inspire their teams.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Thryft
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This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!
The 48 Laws of Power - Thryft
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Robert Greene | Penguin Books

The 48 Laws of Power

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Goodreads rating: 4.14

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This book is for those who are fascinated by the inner workings of power and control. Through the examination of historical figures and ancient philosophies, "The 48 Laws of Power" provides a comprehensive guide on how to navigate the world where power is the ultimate currency. With its engaging storytelling and thought-provoking insights, this book will challenge your perceptions and empower you with the knowledge to wield power effectively in any situation. Whether you seek to gain power, defend against it, or simply understand the dynamics at play, this book is a must-read. Get ready to master the art of ultimate control.
Rules of Management : The Definitive Guide to Managerial Success - Thryft
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Richard Templar | Pearson Prentice Hall

Rules of Management : The Definitive Guide to Managerial Success

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Goodreads rating: 3.87

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This book is a must-read for anyone who wants to excel in management. With its practical advice, relatable examples, and easy-to-read style, it provides a step-by-step guide to mastering the art of managing people and situations. The author, Richard Templar, reveals the secret rules that great managers follow, enabling you to become not only successful, but also a well-liked and respected leader. Whether you're a seasoned manager or just starting out, this book will help you navigate the challenges of the managerial world and achieve long-lasting success.
Our Iceberg is Melting : Changing and Succeeding Under Any Conditions - Thryft
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from RM32.95 MYR

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Our Iceberg is Melting can be a great read for individuals or teams experiencing change. The simple story of penguins and their approach towards an evolving situation offers insights into how to manage upheavals in life. Readers will appreciate the book's practical approach towards adapting to new circumstances through clear communication, teamwork, and creative problem-solving.
The Greatest Company In The World? The Story Of Tata - Thryft
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from RM45.43 MYR

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How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.
Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand - Thryft
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from RM21.69 MYR

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This book is a captivating insider account of Neville Isdell's journey as a CEO at Coca-Cola, where he played a vital role in reviving the brand's image worldwide. With a focus on corporate responsibility and ethical governance, this book offers valuable lessons for anyone interested in the world of business. It's filled with compelling stories that will engage you from start to finish, providing a unique glimpse into the challenges and triumphs of one of the world's most iconic brands.
A Guide to the Project Management Body of Knowledge 2000 - Thryft
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Project Management Institute | Project Management Institute

A Guide to the Project Management Body of Knowledge 2000

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Goodreads rating: 3.7

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This book is a must-read for anyone interested in project management, as it provides clear and concise explanations of the most important practices, tools, and techniques used in the industry. It also incorporates the latest updates, including a focus on progressive elaboration and earned value management, to ensure readers are up-to-date on the most effective project management methods. Users would likely appreciate the book's practical approach and actionable insights, making it a valuable resource for both beginners and experienced professionals alike.
Reframing Organizations : Artistry, Choice and Leadership - Thryft
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from RM48.66 MYR

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This book is an excellent read for managers and leaders looking to develop a more flexible and agile approach to management. Bolman's use of the reframing tool to integrate multiple perspectives is a uniquely valuable feature of this book, making it an essential resource for anyone looking to become a more versatile manager and a more artistic leader.
Profit from the Core : A Return to Growth in Turbulent Times - Thryft
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from RM37.63 MYR

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Recommendation: - This book is a must-read for executives and managers who want to steer their companies towards sustainable growth in turbulent times. Zook and Allen provide insightful strategies on how to prioritize and revitalize your core business, maintaining a competitive advantage while also identifying new avenues for growth. With practical examples and research-based analysis, this book equips you with the tools to navigate today's business challenges and ensure long-term success.
The Everything Store: Jeff Bezos and the Age of Amazon
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from RM81.00 MYR

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If you're intrigued by the ingenuity behind Amazon's transformation from a humble bookshop to a colossal marketplace, "The Everything Store" unravels that mystery. It's an eye-opener into the aggressive strategies and bold vision of Jeff Bezos that will likely change how you perceive the digital giant and its impact on global commerce. Plus, if understanding the psyche of high-impact entrepreneurs fascinates you, this book is your window into Bezos's tenacious mind.
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition - Thryft
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from RM36.62 MYR

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If you're finding team management challenging or you're a keen student of leadership, "The Five Dysfunctions of a Team" offers not just a gripping narrative but valuable, actionable lessons. Lencioni masterfully blends storytelling with practical advice to present a model for transforming dysfunctional dynamics into effective teamwork, which could resonate deeply with your experiences and aspirations as a leader.
Purpose, Incorporated : Turning Cause Into Your Competitive Advantage - Thryft
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from RM32.55 MYR

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Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.  Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Who Moved My Cheese - Thryft
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Spencer Johnson, Kenneth Blanchard  | Vermilion

Who Moved My Cheese

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Goodreads rating: 3.86

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Are you someone who struggles with unexpected changes in life? Do you find it difficult to adapt and move forward? "Who Moved My Cheese" is the perfect book for you. It tells the amusing and enlightening story of four characters who face unexpected change in their search for cheese. Through their experiences, you'll learn how to anticipate, adapt to, and enjoy change, ultimately finding success and less stress in your work and life. This book is a quick read but holds unique insights that will last a lifetime. Give it a try and embark on a journey of personal growth and resilience.
Right Kind of Wrong: The Science of Failing Well
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from RM32.92 MYR

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If you've ever feared making mistakes or felt stigmatized by failure, Amy Edmondson's "Right Kind of Wrong" might just change how you view setbacks. Edmondson, a respected voice in organizational behavior, advocates for the transformative power of failure. Reading this could be a pivotal moment for understanding how to fail smartly and build resilience, both personally and organizationally.
In Search of Excellence : Lessons from America's Best-run Companies - Thryft
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from RM22.43 MYR

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"In Search of Excellence" could be a good read for someone who is interested in learning about successful management strategies and wants to gain insights from some of America's best-run companies. This book offers practical advice and is both thought-provoking and enjoyable to read. Users may appreciate the unique approach of combining insightful lessons with an engaging writing style.
The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures - Thryft
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from RM30.57 MYR

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If you work on an international scale, "The Culture Map" is a must-read. Erin Meyer's field-tested model provides practical and smart advice for navigating cultural differences in the workplace. The book's unique feature is its combination of an analytical framework and actionable advice that will help you succeed in a global world. This book is a great way to learn about how cultural differences impact business and provides a great guide on how to navigate it to your advantage.
The Accidental Executive : Lessons on Business, Faith and Calling from the Life of Joseph - Thryft
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from RM18.76 MYR

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"The Accidental Executive" offers insightful lessons on the intersection of faith and work, drawing from the life of Joseph in the book of Genesis. The book provides practical and relevant guidance on how to navigate common issues in the business world, based on the author's own experiences and interviews with business leaders. Highly recommended for those seeking to integrate their faith with their career path.
What Color is Your Parachute? 2010 : A Practical Manual for Job-Hunters and Career-Changers - Thryft
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from RM32.42 MYR

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This book is highly recommended for job-seekers who are feeling lost and overwhelmed. The author guides readers through a step-by-step process of understanding their skills and passions, and how to best market themselves to potential employers. What sets this book apart from others is its emphasis on finding meaningful employment and aligning one's career with their values. The book also provides practical advice on everything from creating a winning resume to negotiating salary. Overall, a must-read for anyone looking for guidance in navigating the job market.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Thryft
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from RM41.39 MYR

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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It - Thryft
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Recommendation: - This book is a game-changer for HR professionals, offering innovative strategies to tackle the talent wars. It challenges the traditional approach of focusing on individual talent and instead emphasizes the power of dynamic systems and leveraging talent throughout the organization. With fact-based insights and field-tested strategies, it will inspire real change and help companies achieve longer-lasting success. Whether you're an HR professional or a business leader, this book is a must-read for transforming your organization and gaining a competitive edge.
The Curse Of The Mogul : What's Wrong wit the World's Leading Media Companies - Thryft
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from RM37.59 MYR

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The Curse of the Mogul takes a critical look at the performance of leading media companies, exposing the disparity between their glamorous façade and their poor financial results, which have left shareholders burdened. The authors' detailed analysis provides a stark contrast between CEO egotism and consistent profitability, offering a compelling explanation of why media companies' stocks underperform, regardless of the speedy revenue growth. Anyone interested in media, from casual observers to potential investors, should read this book.
Zone to Win : Organizing to Compete in an Age of Disruption - Thryft
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from RM53.26 MYR

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"Zone to Win" is a practical guidebook for established enterprises to overcome limitations and succeed in a disruptive business world. Geoffrey Moore's vast experience and consulting work with companies like Salesforce and Microsoft have made this book a powerful tool for businesses looking to grow and embrace innovation. This book offers a step-by-step guide for spurring growth, initiating mergers and acquisitions, and standing out among competitors. Highly recommended for executives and entrepreneurs looking for practical solutions.
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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from RM58.81 MYR

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Imagine turning what looks like a messy jumble of numbers into clear decisions that drive your business forward. "Keeping Up with the Quants" is more than just a guide; it's like a compass in the digital age for anyone feeling lost in the sea of data. Whether you're a newcomer to analytics or looking to sharpen your skills, it offers practical insights that demystify the process of data interpretation and ensures you won't feel left behind in the fast-paced world where data reigns supreme.
Employees First, Customers Second : Turning Conventional Management Upside Down - Thryft
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from RM23.37 MYR

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This book could be a good read for managers seeking to create a more dynamic and innovative workplace. Vineet Nayar's experience at HCL Technologies, one of the fastest-growing and profitable global IT services companies, shows the power of putting employees first and redefining the conventional management structure. Through transparency, trust and decentralizing decision-making, Nayar unlocked the potential of his employees and created a culture of ownership and accountability. The book offers practical insights and tools to help managers realize their aspirations of becoming self-propelled engines of change while showcasing the significant benefits of prioritizing employees.
Men of Steel - Thryft
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Vir Sanghvi | Roli Books

Men of Steel

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Goodreads rating: 3.74

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Recommendation: Men of Steel contains inspiring stories of Indian businessmen who succeeded despite numerous challenges. The book gives insight into the challenges faced by these men and how they overcame them with perseverance and determination. It is a great read for anyone looking for inspiration and motivation to succeed in their own pursuits.
The Way Of The SEAL - Think Like An Elite Warrior To Lead And Succeed - Thryft
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from RM23.44 MYR

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Recommendation: This book is a must-read for anyone looking to unlock their true potential and become a strong leader in any aspect of their life. Mark Divine, a retired Navy SEAL Commander, shares powerful principles that blend the tactics of America's elite force with ancient warrior traditions, providing a roadmap to success. With exercises, meditations, and focusing techniques, you'll develop mental toughness, emotional resilience, and intuitive decision-making. By following Divine's guidance, you'll not only achieve your goals but also inspire those around you to reach their full potential. Get ready to unleash your inner warrior and lead with confidence!
Digital Marketing - Strategy, Implementation And Practice - Thryft
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from RM18.76 MYR

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Recommendation: This book is a must-read for anyone looking to optimize their digital marketing strategies. Packed with real-life case studies and expert interviews, it provides practical guidance to help you navigate the ever-evolving world of digital media. From understanding user behavior to leveraging social media platforms, this book will empower you to take your marketing efforts to the next level and amplify your brand online. Don't miss out on this invaluable resource!
HBR'S 10 Must Reads: The Essentials : The Essentials - Thryft
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from RM33.49 MYR

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This book is a must-read for those in the business world who want to stay on top of their game. The collection of articles from top experts covers perennial concerns such as creating competitive advantage, leading change, maximizing performance, managing your career, and avoiding common mistakes. Readers will gain essential wisdom that will help them accelerate their success and that of their companies. The unique and distinctive feature of this book is that it compiles the most influential management articles in one single book.
Gulf Capital and Islamic Finance: The Rise of the New Global Players - Thryft
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from RM27.14 MYR

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Gulf Capital and Islamic Finance is an excellent resource for financial professionals seeking to understand the origins and evolution of Gulf capital and Shariah-compliant finance. The book provides in-depth knowledge on key GCC institutional investors, investment opportunities, and the global implications of Gulf capital. The book's lucid writing style, diverse insights, and lack of geopolitical bias make it useful for anyone seeking to tap into the growing relevance of Gulf capital and Islamic finance in the global economy.
Hypercompetition - Thryft
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Richard A. D'Aveni | Free Press

Hypercompetition

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Goodreads rating: 3.69

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Hypercompetition by Richard D'Aveni offers a comprehensive analysis of the challenging and ever-changing business environment of today, where traditional competitive advantages are no longer sustainable. Through hundreds of industry examples, D'Aveni explains how companies can gain a temporary advantage and succeed in dynamic markets by disrupting the status quo and employing a set of strategies referred to as the "New 7-S's". This book is a must-read for managers, planners, consultants, academics, and students of hypercompetitive industries.
Successful Executive's Handbook : Development Suggestions for Today's Executives - Thryft
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The Successful Executive's Handbook offers practical strategies for executives to improve their job performance and develop themselves. It helps executives create a clear business vision and strategy, plan for self-development, attract and develop talent for their company, and develop a global perspective. This book is highly recommended for executives looking to stay ahead in today's fast-paced and demanding business world.
Clueless in Advertising - Thryft
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Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

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Goodreads rating: 3.32

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Clueless in Advertising is perfect for students, job-seekers and new recruits who are interested in the advertising industry. Not only does it provide a comprehensive overview of the different roles in an advertising agency, it also features advice from some of the top names in the field. The book's unique feature is its inclusion of a wide selection of ads, providing readers with an opportunity to learn from and be inspired by successful advertising campaigns. Overall, Clueless in Advertising is an informative and practical guide for anyone considering a career in advertising.
Supergrowth Companies : Entrepreneurs in Action - Thryft
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Supergrowth Companies is a great read for entrepreneurs and managers who are looking for analytical insights to drive their businesses forward. The book provides a comprehensive examination of over 200 businesses, including The Body Shop and Amstrad, giving the reader access to the growth strategies, leadership styles, and organizational expansion tactics used by successful companies. With its combination of interviews and case studies, Supergrowth Companies offers practical advice for anyone committed to growing their business.
Financing Transitions : Managing Capital and Liquidity in the Family Business - Thryft
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This book would be a good read for individuals who are involved in a family business and are looking to plan for its future success. The author focuses on establishing principles and patterns necessary for laying the foundation for capital and liquidity planning, which can lead to making wise, well-timed choices about the business and family. The book is concise with only 116 pages, making it a quick read for busy individuals. Overall, readers would appreciate the practical advice and real-life examples provided in the book.
Building a Chain of Customers : Linking Business Functions to Create the World Class Company - Thryft
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"Building a Chain of Customers" is an insightful read for business professionals who want to elevate their organization to the next level. Richard Schonberger introduces a unique concept of creating a "chain of customers" that links the four main business functions to form a continuous flow of action. Through numerous real-life examples, the author shows how this concept improves response rates, product quality, cost-effectiveness, and flexibility to change volume and product mix. This book's most distinctive feature is its ability to provide a comprehensive perspective on business operations, making it invaluable for anyone seeking to create a world-class company.
Frontline Profit Machine : The Khoury Blueprint for Exploding Profits at the Point of Sale - Thryft
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Ziad Khoury | Selectbooks

Frontline Profit Machine : The Khoury Blueprint for Exploding Profits at the Point of Sale

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Goodreads rating: 4.0

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Frontline Profit Machine could be a good read for business owners who want to improve their sales and bottom-line profits by focusing on the performance of their frontline employees. The book provides a comprehensive blueprint for bringing about cultural transformation through employee training, empowerment, and incentive programs. Users would appreciate the book's emphasis on practical solutions and its actionable insights that can help them achieve significant profit gains.
Courage And Conviction: Ethical Dilemmas, Decision-making, And Resolutions - Thryft
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from RM63.65 MYR

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This book is a valuable read for anyone who often finds themselves grappling with ethical dilemmas in their personal or professional life. With its engaging storytelling and practical approach, it guides readers through the complexities of moral reasoning and decision-making. The step-by-step resolution framework and tactical approach provide a clear path for resolving ethical dilemmas, while the bullet-point summaries and reflective questions deepen understanding and application. Get ready to navigate difficult situations with courage and conviction by your side.
The Tom Peters Seminar - Thryft
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Tom Peters | Pan Macmillan

The Tom Peters Seminar

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Goodreads rating: 3.82

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The Tom Peters Seminar is a must-read for anyone seeking to keep their business ahead of the curve. It offers a unique perspective on the ever-changing landscape of business, challenging conventional ideas and providing a fresh approach to thriving in the 1990s. Peters' provocative and sometimes scary analysis may be just what you need to push your business to the next level.
How to Establish a Successful Business in Thailand - Thryft
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Philip Wylie | Paiboon Publishing

How to Establish a Successful Business in Thailand

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Goodreads rating: 3.67

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This book is an indispensable guide for any foreigner who wants to start or improve their business in Thailand. With practical tips and advice from successful business owners, it offers valuable insights into the country's unique cultural and economic environment. Readers will benefit from the author's personal experience and thorough research, making it a must-read for anyone serious about doing business in Thailand.
Shop Whining and Start Winning - Thryft
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Frank Pacetta, Roger Gittines  | Harper Business

Shop Whining and Start Winning

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Goodreads rating: 3.2

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"Shop Whining and Start Winning" is a must-read for any individual looking to succeed in the fast-changing world of business. The author, Frank Pacetta, provides an empowering guide filled with advice on how to shake things up and break out of complacency, giving readers the kick start they need to strive for success. Pacetta's unique perspective on taking risks and managing change is a formula for achieving your goals and creating a dynamic, profitable enterprise.
Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centres - Thryft
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Ganesh Shermon | Tata Mcgraw Hill India

Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centres

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Goodreads rating: 4.83

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This book is a great resource for leaders who want to improve their organization's performance by mapping and developing employee competencies. It provides clear guidance on how to create a competency model that can be used for various HR processes, including training and development opportunities. The book's most unique feature is its practical approach and detailed timelines, making it easy for readers to implement the strategies mentioned. If you're looking to enhance your workforce and meet organizational goals, this book is a must-read.
Rethinking Organizational and Managerial Communication from Feminist Perspectives - Thryft
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from RM107.30 MYR

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This book is a must-read for anyone interested in exploring how feminist perspectives can contribute to rethinking organizational and managerial communication. It offers theoretical analyses, stories, and concrete examples of how to revise communication processes and practices from a feminist perspective. The book challenges traditional approaches and values by introducing new ideas, tactics, and strategies.
Movie Marketing : Opening the Picture and Giving it Legs - Thryft
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"Movie Marketing: Opening the Picture and Giving it Legs" can be a valuable resource for independent filmmakers and individuals looking to work in film distribution and marketing. The book offers a comprehensive tour of the various marketing strategies used for films across genres, budgets, and target audiences. It features insights from marketers, distributors, and even filmmakers themselves. The book also covers areas such as merchandising, promotions, and creating trailers. With case studies of films like Pulp Fiction, Hoop Dreams, and Goldeneye, readers can gain a solid understanding of successful movie marketing.
The Global Challenge: International Human Resource Management - Thryft
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This book is particularly useful for businesspersons and managers who are dealing with internationalization challenges in their organization. It offers practical insights into important aspects of managing people across borders. It discusses topics like how to manage expatriates from the parent country, how to adapt management practices to circumstances abroad, and how to recognize and avoid obstacles in joint ventures. Its case studies and examples make it easy to grasp and apply its insights.
A Double Life - Thryft
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Alyque Padamsee | Penguin Books

A Double Life

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Goodreads rating: 3.73

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A must-read for aspiring actors and marketers. Alyque Padamsee's insights into the entertainment and advertising industries are invaluable. His anecdotes give a glimpse into the glamorous yet cut-throat world of showbiz.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.