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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Big Enough Company
Amy Abrams, Adelaide Lancaster  | Portfolio

The Big Enough Company

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 3.71

RM33.00 MYR RM26.00 MYR 21% off

This book is especially insightful if you're an entrepreneur feeling that one-size-fits-all advice doesn't fit your vision. Adelaide Lancaster and Amy Abrams put a spotlight on the diverse motivations behind business startups. It offers a refreshing take on aligning your company's growth with your personal goals, embracing your unique strengths, and the power of experimentation. Think of it as a compass for navigating the business world on your own terms.
Basic Financial Management - Thryft
Michael Burrow, J. William Petty II, Peter Martin  | Prentice Hall

Basic Financial Management

RM145.00 MYR RM37.00 MYR 74% off

Goodreads rating: 3.86

RM145.00 MYR RM37.00 MYR 74% off

88% off est. retail
If you're navigating the financial landscape down under, "Basic Financial Management" could be your go-to guide. It's especially valuable if you're keen to understand how the Australian tax system and the dividend imputation system shape investment decisions. Plus, it's a relatively vintage text, which could give you a unique historical perspective on these principles.
Course Notes: Equity and Trusts - Thryft
Simon Barnett | Routledge

Course Notes: Equity and Trusts

RM52.00 MYR RM26.00 MYR 50% off

Goodreads rating: 4.0

RM52.00 MYR RM26.00 MYR 50% off

87% off est. retail
If navigating equity and trusts feels like a labyrinth, "Course Notes: Equity and Trusts" could be your golden thread. Authored by Simon Barnett, an expert who's walked the path of law education, this book doesn't just rehearse dry legal principles. It helps you actively engage with the material, employing diagrams and definition boxes to clarify complex concepts and providing the ideal structure for your revision notes. It's like having a tutor in your pocket as you prepare to conquer those crucial examinations.
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life
Gary Hamel | Penguin Publishing Group

Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

RM52.00 MYR RM37.00 MYR 29% off

Goodreads rating: 3.83

RM52.00 MYR RM37.00 MYR 29% off

If you're feeling the pressure to keep your business or career on the cutting edge, "Leading the Revolution" could be your guidebook. Gary Hamel doesn't just talk theory; he provides a concrete action plan to stay ahead in a world where industry norms are constantly being upended. It's not just about surviving; it's about being a trailblazer in your field, which makes this book especially relevant in our fast-paced, ever-changing economy.
Smart Moves - Thryft
Godfrey Golzen | Blackwell Pub

Smart Moves

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.0

RM45.00 MYR RM15.00 MYR 67% off

90% off est. retail
Recommendation: Smart Moves is an excellent read for executives who want to take their careers to the next level. The book not only provides guidance on how to assess their skills and plan their career but also advises on how to find the right company to work for. The most unique feature of this book is its focus on avoiding career pitfalls and seizing opportunities, making it a must-read for every executive who wants to build a successful and fulfilling career.
Corporate Fraud Handbook: Prevention and Detection
Joseph T. Wells | Wiley

Corporate Fraud Handbook: Prevention and Detection

RM148.00 MYR RM89.00 MYR 40% off

Goodreads rating: 4.04

RM148.00 MYR RM89.00 MYR 40% off

If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
SAP Business One: Simple but Powerful
Monika Nguyen Nam, Thomas Teufel, Roland Heun  | Cengage Learning Ptr

SAP Business One: Simple but Powerful

RM45.00 MYR

Goodreads rating: 3.67

RM45.00 MYR

Whether you're looking to understand SAP Business One from the ground up or aiming to optimize its application in your business, "SAP Business One: Simple But Powerful" offers a practical roadmap. It stands out because it goes beyond theory, taking you through real industry examples that could mirror the challenges and opportunities you'll encounter with the software. If you're in the process of implementing SAP Business One, this book could become your go-to reference, enhancing your learning with hands-on insights.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

RM26.00 MYR

Goodreads rating: 3.29

RM26.00 MYR

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
Business Communications - Thryft
William C. Himstreet | Kent Pub. Co

Business Communications

RM31.00 MYR RM22.00 MYR 29% off

Goodreads rating: 4.0

RM31.00 MYR RM22.00 MYR 29% off

88% off est. retail
This textbook is an essential guide for anyone looking to improve their communication skills in a business setting. From writing effective emails to giving presentations, this book covers it all. The revised edition includes updated examples and exercises, making it relevant for today's workplace. Users can expect to learn practical tips and techniques for effective communication that can help them advance in their careers.
Crossing the Chasm
Geoffrey A. Moore | Harperbusiness

Crossing the Chasm

RM122.00 MYR RM52.00 MYR 57% off

Goodreads rating: 4.02

RM122.00 MYR RM52.00 MYR 57% off

If you're wrestling with the challenge of marketing innovative products in an ever-evolving tech landscape, "Crossing the Chasm" could be your game-changer. Geoffrey A. Moore's strategies target that crucial leap between early adopters and the larger mainstream market, making it an indispensable resource for entrepreneurs and marketers in the tech space looking to scale their reach.
Management Contradictionary
Robert Spillane, Rodney Marks, Benjamin Marks  | Michelle Anderson Publishing Pty Ltd

Management Contradictionary

RM48.00 MYR RM30.00 MYR 38% off

Goodreads rating: 4.0

RM48.00 MYR RM30.00 MYR 38% off

63% off est. retail
If you've ever been trapped in a meeting wondering if the buzzwords being thrown around actually mean anything, the "Management Contradictionary" could be a breath of fresh air for you. It's not just a book, but a humorous escape that dissects and lampoons the often-ridiculous corporate speak we encounter daily. Perfect for anyone needing a laugh at the expense of business pomposity.
The Little Book of Big Decisions
Peter Barge | Wiley

The Little Book of Big Decisions

RM41.00 MYR

Goodreads rating: 3.5

RM41.00 MYR

Ever find yourself stuck at life's crossroads, wrestling with choices both trivial and momentous? "The Little Book of Big Decisions" could be your newfound compass. Peter Barge packs profound wisdom into a digestible guide that aims to empower you with confidence and clarity. Whether you're climbing the corporate ladder or navigating personal life choices, this little book could be the nudge you need to choose boldly and wisely.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

RM111.00 MYR RM45.00 MYR 59% off

RM111.00 MYR RM45.00 MYR 59% off

88% off est. retail
This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Managing Financial Resources - Thryft
Mick Broadbent, John T. Cullen  | Butterworth-heinemann

Managing Financial Resources

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 1.0

RM37.00 MYR RM22.00 MYR 41% off

88% off est. retail
"Managing Financial Resources by Michael Broadbent provides practical knowledge on financial planning and budgeting for any management course. The book includes real-life examples and case studies that illustrate points in a practical context. The incorporation of external databases and capital budgeting in the new edition makes the book more relevant to present times. It's an ideal read for management students who intend to improve their financial planning skills."
High Five (The Magic Of Working Together) - Thryft

High Five (The Magic Of Working Together)

RM22.00 MYR RM15.00 MYR 32% off

RM22.00 MYR RM15.00 MYR 32% off

High Five is a motivational book that emphasizes the importance of effective teamwork. It tells the story of an executive manager who learns to bring together a team of individuals with diverse backgrounds and personalities to maximize productivity and create a successful business. This book would be perfect for anyone struggling with team dynamics or looking to improve their leadership skills.
Essentials of Business Communication - Thryft

Essentials of Business Communication

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.53

RM52.00 MYR RM15.00 MYR 71% off

87% off est. retail
This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
Tourism Management and Policy: Perspectives from Singapore
Tan Ern Ser, Jennifer Wang, Brenda S.A. Yeoh  | World Scientific Publishing Company

Tourism Management and Policy: Perspectives from Singapore

RM148.00 MYR

Goodreads rating: 0.0

RM148.00 MYR

If you're curious about the intricacies behind the robust tourism economy, this book provides insightful perspectives focusing on Singapore as a dynamic case study. It looks beyond mere tourist statistics, delving into how society, politics, and culture intersect with the nation's economic strategies and the globalization process. A particularly intriguing read for those interested in urban development, economic policies, or the tourism industry at large.
16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women
Nada Jones | Mcgraw-hill

16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women

RM45.00 MYR

Goodreads rating: 3.42

RM45.00 MYR

Thinking about starting your own business can be as exciting as it is daunting, but "16 Weeks to Your Dream Business" is like having a savvy friend guiding you through it all. The week-by-week structure keeps you focused and the expert advice from Nada Jones and Michelle Briody ensures you're well-equipped. Dive into this planner if you're looking for a methodical and supportive approach to turning your entrepreneurial dreams into a structured and actionable plan.
Creating, Implementing, & Managing Effective Training & Development: State-of-the-Art Lessons for Practice - Thryft
Kurt Kraiger | Jossey-bass

Creating, Implementing, & Managing Effective Training & Development: State-of-the-Art Lessons for Practice

RM167.00 MYR RM45.00 MYR 73% off

Goodreads rating: 3.58

RM167.00 MYR RM45.00 MYR 73% off

87% off est. retail
If you're involved in developing or managing training programs at your company, this is the book you need on your desk. It's like having a panel of top experts guiding you through establishing cutting-edge training initiatives. The principles inside will help you ensure that your training is effective, strategic, and seamlessly integrated within the organization, promising not just immediate educational outcomes but long-term performance improvement.
Quality Solution - Thryft

Quality Solution

RM15.00 MYR

RM15.00 MYR

78% off est. retail
Quality Solution could be a good read for individuals interested in learning about quality control. The book provides an in-depth analysis of the Japanese system, which sets it apart from British systems. It explains the processes involved in the Japanese system and why it produces superior results. This book is especially helpful for manufacturing companies looking to improve their quality control systems.
The Challenger Spirit
Khurshed Dehnugara, Claire Genkai Breeze  | Lid Editorial Empresarial, S.l.

The Challenger Spirit

RM71.00 MYR

Goodreads rating: 3.5

RM71.00 MYR

If leadership aspirations keep you up at night, "The Challenger Spirit" could serve as your compass. It digs into the core of what distinguishes a remarkable leader from the mediocre, guiding you through behaviors that foster success. Perfect for anyone yearning to elevate their management game and drive change effectively.
Change Management: The People Side of Change; An Introduction to Change Management from the Editors of the Change Management Learning Center
Jeffrey M. Hiatt, Timothy J. Creasey  | Prosci Learning Center Publications

Change Management: The People Side of Change; An Introduction to Change Management from the Editors of the Change Management Learning Center

RM56.00 MYR RM33.00 MYR 41% off

Goodreads rating: 3.74

RM56.00 MYR RM33.00 MYR 41% off

77% off est. retail
If you're in a position where you need to steer your team or organization through transitions, "Change Management" is your ally. It's not just theoretical; it offers research-backed insights that can make you a more effective change leader. The authors, Hiatt and Creasey, understand the complexities of human behavior during shifts in business, and this book equips you with that nuanced understanding to lead successfully.
Transparency: How Leaders Create a Culture of Candor
Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency: How Leaders Create a Culture of Candor

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.75

RM41.00 MYR RM22.00 MYR 46% off

81% off est. retail
If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
Direct From Dell: Strategies That Revolutionized an Industry
Catherine Fredman, Michael Dell  | Business

Direct From Dell: Strategies That Revolutionized an Industry

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.84

RM33.00 MYR RM22.00 MYR 33% off

78% off est. retail
If you ever fancied diving into the tech industry or are just a fan of entrepreneurial success stories, "Direct from Dell" might hit the spot. In Michael Dell's own recount, you'll discover the pivotal decisions and innovative strategies that shaped Dell Technologies. Imagine sitting down with one of the tech world's most successful leaders, getting a personal tour of his triumphs—and stumbles—and coming away with tangible strategies that you can apply to your own ventures.
Partners in Prosperity : Strategic Industries for the United States and Japan - Thryft
Julian Gresser | Mcgraw-hill Companies

Partners in Prosperity : Strategic Industries for the United States and Japan

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

This book explores ways in which the United States and Japan can work together to create strategic industries for mutual economic benefit. The author presents a well-researched and insightful analysis of the potential areas for collaboration and provides practical recommendations on how the two nations can achieve long-term prosperity. If you are interested in learning about the complex relationship between these two economic powerhouses, this book is for you.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Fish!
John Christensen, Harry Paul, Stephen C. Lundin  | Hodder And Stoughton

Fish!

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.93

RM33.00 MYR RM22.00 MYR 33% off

If your workdays feel dreary, "Fish!" might just be the unconventional pick-me-up you've been searching for. The story's blend of a relatable protagonist facing realistic workplace challenges, with the unexpected twist of lessons from cheerful fish sellers, offers a creative approach to improving workplace morale. Dive into these pages for a dose of inspiration that will make you rethink how joy can be harnessed even in the most unlikely settings.
Initial Public Offerings, Liquidity, and Corporate Governance
Saurav Roychoudhury | Lap Lambert Academic Publishing

Initial Public Offerings, Liquidity, and Corporate Governance

RM111.00 MYR RM67.00 MYR 40% off

Goodreads rating: 0.0

RM111.00 MYR RM67.00 MYR 40% off

76% off est. retail
If the stock market fascinates you and you're intrigued by what makes some companies thrive after going public while others falter, this book is your deep dive into that world. It's not just theoretical—it connects the dots between the dry facts and the dynamic forces of governance and growth. For anyone with a vested interest in corporate finance or considering investing in IPOs, the analytical approach in this book can sharpen your understanding of the market's undercurrents.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

RM85.00 MYR RM15.00 MYR 82% off

RM85.00 MYR RM15.00 MYR 82% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.71

RM33.00 MYR RM30.00 MYR 9% off

87% off est. retail
If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
The Spa Book: The Official Guide to Spa Therapy
Jane Crebbin-Bailey | Cengage Learning

The Spa Book: The Official Guide to Spa Therapy

RM85.00 MYR

Goodreads rating: 4.57

RM85.00 MYR

68% off est. retail
If you're eager to delve into the rapidly expanding realm of spa therapy, "The Spa Book" is your gateway to understanding both its practical and business sides. Perfect for current and aspiring spa professionals, it bridges the knowledge gap with a blend of detailed treatments and industry insights. Whether you're a student, therapist, or manager, this book could become your go-to resource for staying ahead in this holistic and dynamic field.
Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson | Blackwell Pub

Business Buzzwords: Tough New Jargon of Modern Business

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 2.0

RM45.00 MYR RM15.00 MYR 67% off

86% off est. retail
Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.
Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life - Thryft
Mark Albion | Grand Central Publishing

Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life

RM89.00 MYR RM22.00 MYR 75% off

Goodreads rating: 3.6

RM89.00 MYR RM22.00 MYR 75% off

87% off est. retail
If the hustle and sometimes sterile ambition of the corporate world is starting to wear you down, Mark Albion's book could serve as a roadmap to aligning your professional aspirations with your personal values. You'll find solace in the blend of practical career advice with a more profound quest for spiritual balance. It could be that missing piece for harmonizing your life's work with your inner self.
Emotional Inclusion: A Humanizing Revolution at Work
Just Arrived

Emotional Inclusion: A Humanizing Revolution at Work

RM37.00 MYR

RM37.00 MYR

This feels especially timely if you care about workplace culture beyond the usual corporate buzzwords. It makes a strong case that emotional wellbeing deserves the same serious attention as any other inclusion effort, while keeping the tone practical and compassionate. You’d likely come away feeling both seen and challenged to rethink what a truly healthy workplace could look like.
Flexible Product Development: Building Agility for Changing Markets
Preston G. Smith | Jossey-bass

Flexible Product Development: Building Agility for Changing Markets

RM52.00 MYR RM33.00 MYR 37% off

Goodreads rating: 3.67

RM52.00 MYR RM33.00 MYR 37% off

If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.
Profit From Experience: Practical, Proven Skills for Transforming Your Organization
Gil Amelio | Touchstone

Profit From Experience: Practical, Proven Skills for Transforming Your Organization

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.54

RM45.00 MYR RM30.00 MYR 33% off

If you're fascinated by corporate revivals, "Profit from Experience" might resonate with you. Gil Amelio recounts the gritty process of turning National Semiconductor around, delivering insights that are practical and proven. It's more than a success story; it's a master class in leadership and organizational change that could inspire you to make a difference in your own professional sphere.
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Fred Wiersema, Michael Treacy  | Harper

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.99

RM33.00 MYR RM15.00 MYR 55% off

75% off est. retail
"Discipline of Market Leaders" is essential if you're eager to understand what elevates the top companies above the rest. You'll get a fascinating look at how unwavering focus on a singular value discipline can shape an organization's success. Immerse yourself in this strategic handbook as it guides you through transformative concepts with real-world examples, allowing you to envision a path for your own business to become a market leader.
Small Business Management Fundamentals - Thryft
Dan Steinhoff | Mcgraw-hill Companies

Small Business Management Fundamentals

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.0

RM22.00 MYR RM15.00 MYR 32% off

83% off est. retail
This book is a great read for anyone interested in starting or managing a small business. It covers all the fundamental concepts of small business management and provides practical tips for success based on real-world experience. The "Developing A Business Plan" exercise is especially valuable for anyone looking to turn their business idea into a reality. The addition of new chapters on ethics and social responsibility, the development of the business plan, and operations management make this an up-to-date and comprehensive guide for small business owners. Readers would appreciate the practical exercises and real-world vignettes that add depth and context to the concepts discussed.
Jack - Thryft
Jack Welch | Headline Book Publishing Ltd

Jack

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.82

RM22.00 MYR RM15.00 MYR 32% off

76% off est. retail
Jack could be a good read for anyone aspiring to be a successful leader in the corporate world. The most unique and distinct feature of the book is its emphasis on a highly personal management style where each manager is appreciated individually, and the encouragement of candour. The book provides insight into Jack Welch's experiences as a CEO and how he revolutionized the culture of GE, making it a must-read for anyone interested in corporate leadership.
Cultural Leadership : The Culture of Excellence in Education - Thryft

Cultural Leadership : The Culture of Excellence in Education

RM85.00 MYR RM82.00 MYR 4% off

RM85.00 MYR RM82.00 MYR 4% off

88% off est. retail
"Cultural Leadership: The Culture of Excellence in Education" is a great read for educators and school administrators. This book offers an in-depth exploration of leadership theories and techniques, which have been successfully implemented in various schools. It offers practical guidance on improving education by focusing on the proven qualities of successful leadership. The book is a valuable resource for both students interested in contemporary leadership positions and current practitioners.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

RM45.00 MYR

Goodreads rating: 4.0

RM45.00 MYR

88% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Marketing and the Social Environment: A Readings Text - Thryft

Marketing and the Social Environment: A Readings Text

RM22.00 MYR RM15.00 MYR 32% off

RM22.00 MYR RM15.00 MYR 32% off

This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.
Security, Diplomacy and Commerce in Seventeenth-Century Southeast Asia: The Memorials, Letters and Treaties of VOC Admiral Cornelis Matelieff De Jonge

Security, Diplomacy and Commerce in Seventeenth-Century Southeast Asia: The Memorials, Letters and Treaties of VOC Admiral Cornelis Matelieff De Jonge

RM126.00 MYR

RM126.00 MYR

58% off est. retail
For anyone fascinated by the intrigue of early modern colonial history, this book is a treasure trove. It gives you a front-row seat to the strategic thinking of a major naval power at a time when sea trade routes were the heart of global commerce. You'll get a rare glimpse into the diplomatic maneuvers and economic strategies that shaped Southeast Asia through the candid writings of a key Dutch East India Company figure.
iOS Programming : The Big Nerd Ranch Guide - Thryft
Joe Conway, Aaron Hillegass  | Addison-wesley Professional

iOS Programming : The Big Nerd Ranch Guide

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 4.18

RM41.00 MYR RM30.00 MYR 27% off

88% off est. retail
iOS Programming: The Big Nerd Ranch Guide is an essential read for anyone interested in developing iOS applications. With its comprehensive coverage of iOS concepts and coding techniques, along with insights into the larger context of the iOS platform, this book is a must-have resource for both beginners and experienced developers. It covers everything from Xcode, Instruments, and Storyboards to ARC, localization, and communicating with web services using XML and JSON. The book leads you through the essential concepts, tools, and techniques for developing iOS applications and will give you the confidence you need to tackle iOS projects of your own.
Money for the Bank: A Banker's Guide to Marketing
Peter Geldart | Chameleon Pr Ltd

Money for the Bank: A Banker's Guide to Marketing

RM152.00 MYR RM100.00 MYR 34% off

Goodreads rating: 0.0

RM152.00 MYR RM100.00 MYR 34% off

Whether you're starting out in banking or looking to refine your approach, "Money for the Bank" could be your practical companion on the journey. Peter Geldart shares hard-earned insights that demystify the daunting world of banking marketing. With his guidance, you can learn the ropes from someone who's climbed them, and potentially shorten your path to success.
The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
David White, Steve Coley, Mehrdad Baghai  | Basic Books

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.87

RM33.00 MYR RM30.00 MYR 9% off

If you're seeking ways to invigorate your business with long-term, profitable expansion, "The Alchemy of Growth" might just be the catalyst you're looking for. Its unique approach to managing multiple business horizons simultaneously provides a robust framework to not just grow, but to thrive in an ever-changing landscape. Ideal for forward-thinking managers, this book will become your guide to strategic decision-making and investing in your company's future.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 1.75

RM37.00 MYR RM19.00 MYR 49% off

87% off est. retail
This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Dimitris N. Chorafas | Mcgraw-hill

The Market Risk Amendment: Understanding the Marking-to-Model and Value-at-Risk

RM145.00 MYR

Goodreads rating: 0.0

RM145.00 MYR

If you're delving into the financial sector or you're a professional keen on understanding risk management, Chorafas' book could be a pivotal resource. It steers clear of just paraphrasing regulations, diving deep into practical measures for compliance and sustainable risk management. Plus, it gives a forward-looking approach that's still relevant, helping you stay current in an evolving industry.
Prince2 For Dummies
Nick Graham | For Dummies

Prince2 For Dummies

RM271.00 MYR RM163.00 MYR 40% off

Goodreads rating: 3.59

RM271.00 MYR RM163.00 MYR 40% off

If you're looking to navigate the complexities of project management with PRINCE2, this book could be your ally. It simplifies the methodology into digestible sections, ideal for those starting out or needing a refresher. Adopting PRINCE2 can seem daunting, but 'PRINCE2 for Dummies' makes it accessible, giving you a practical take on how to implement its processes in real-world scenarios.
Leading Dispersed Teams - Ideas Into Action Guidebooks
Center for Creative Leadership (CCL) | Pfeiffer

Leading Dispersed Teams - Ideas Into Action Guidebooks

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.5

RM45.00 MYR RM22.00 MYR 51% off

If you're navigating the complex dynamics of a dispersed team, "Leading Dispersed Teams" could be your compass. It's not just about overcoming distance and cultural differences—it's a deeper dive into the structure and support systems that make or break remote collaboration. For leaders looking to foster effective communication and resolve conflicts from afar, this book offers actionable strategies that can transform your distributed workforce into a cohesive and high-performing entity.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.