Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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International Business

RM34.00 MYR

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If you're aiming to broaden your understanding of global markets, "International Business" might just be the companion you need. With its rich blend of theory and practical case studies, it paints a vivid picture of the intricacies of cross-border trade and investment. Think of it as a global business toolkit for the real world, offering insights that could sharpen your strategy in an ever-connected economy.
Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career - Thryft

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85% off est. retail
If meetings have you tongue-tied, this is your secret weapon. Don Debelak's book is like having a mentor whisper the right words in your ear, transforming you from a meeting wallflower into a confident speaker. It's a career booster that offers a shortcut to sounding professional and prepared in various meeting scenarios.
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Michel Robert | Mcgraw-hill

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

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Goodreads rating: 3.83

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If you're looking to understand how top companies stay ahead with their products, this book provides more than just tips—it's a deep dive into a process that's been refined through a decade of research. Stories from real businesses bring the concepts to life, making it a practical guide for anyone aiming to revitalize their organization's product development.
Managing for Excellence
Moi Ali | Dk Pub

Managing for Excellence

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Goodreads rating: 4.29

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If you're looking to sharpen your managerial skills, "Managing For Excellence" is a gem. It's packed with concise advice, providing more than just strategies; it's a quick reference that transforms complex business situations into manageable tasks. Think of it as an encyclopedia for excellence in management, offering clear pathways to uplift your leadership game.
The New Machiavelli: The Art of Politics in Business
Alistair McAlpine | Wiley

The New Machiavelli: The Art of Politics in Business

RM175.00 MYR

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Goodreads rating: 3.64

RM175.00 MYR

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If you see your office as a strategic battlefield, "The New Machiavelli" might become your handbook for navigating the corporate jungle. McAlpine transmutes centuries-old wisdom into modern contexts, perfect for those aiming to understand and maneuver the dynamics of business politics with a discerning, perhaps slightly cunning, eye. It's for readers who appreciate a blend of historical savvy with contemporary corporate tales.
FYI: For Your Improvement, A Guide for Development and Coaching

RM67.00 MYR

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This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
Project Leadership - Thryft
Colin Hastings, wendy-briner-michael-geddes-colin-hastings  | Ashgate Pub Co

Project Leadership

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Goodreads rating: 3.29

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"Project Leadership" could be a good read for individuals who want to develop their project management skills beyond knowledge and expertise. With a focus on the personal skills necessary for project work, including the ability to navigate political dimensions of change, Wendy Briner’s work provides practical insights for those who want to be effective project leaders. The book’s unique feature is its emphasis on developing personal skills in project management, highlighting the importance of emotional intelligence in leading successful projects.
Death March: The Complete Software Developer's Guide to Surviving Mission Impossible Projects

RM119.00 MYR

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If you've ever felt like your software development project is a "death march" headed for disaster, this book could be your compass. It's packed with insights and strategies for managing seemingly impossible tasks and deadlines. You won't just survive; you might actually turn things around and lead your team to success with the wisdom shared in these pages.
Winning Big In HR: 100+ Powerful Strategies For Accomplishing Great Results Faster & Getting Your Clients To Rave About You As A Human Resources Professional

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79% off est. retail
If you're in HR striving to excel and innovate, "Winning Big in HR" is your ally on this journey. Alan Collins distills his extensive experience into a no-nonsense guide filled with strategies that promise to streamline your workload and enhance your reputation among colleagues and clients. It's a frank, results-oriented read that bids farewell to fluff, making it an especially valuable resource for the HR professional ready to make significant strides in their career.
Experimental Formats & Packaging - Thryft
Roger Fawcett-Tang, Daniel Mason  | Rockport Publishers

Experimental Formats & Packaging

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Goodreads rating: 3.93

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79% off est. retail
This book is a great choice for designers looking to create unique, out-of-the-box packaging and book formats. With over 100 case studies, it provides inspiration and practical knowledge to help push boundaries and experiment with different materials and techniques. The extensive directory of materials and basic box templates is also a useful resource for designers looking to expand their skills and knowledge in this area.
Accounting: Text and Cases
Robert N. Anthony | Mcgraw Hill Higher Education

Accounting: Text and Cases

RM96.00 MYR

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Goodreads rating: 3.71

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This book will be a great asset for accounting students and professionals as it provides a comprehensive overview of both financial and managerial accounting. The 109 cases presented throughout the book will help readers understand how the concepts can be applied in real business scenarios. The book has been updated to reflect the latest changes in accounting and covers broader issues of control and corporate strategy.
Event Management : An Asian Perspective - Thryft
Glenn McCartney | Mcgraw-hill Education (asia)

Event Management : An Asian Perspective

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Goodreads rating: 3.84

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This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction

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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
Learning to Fly: Practical Knowledge Management from Some of the World's Leading Organizations

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If you're feeling swamped by the pace of organizational change and the demand for knowledge, "Learning to Fly" might be just what you need. It's a practical guide that demystifies the knowledge management process, using real-world examples from giants like BP. By tapping into this wealth of experience, you could learn how to effectively gather, share, and utilize knowledge within your team or company, potentially giving you that much-needed edge in your professional landscape.
How to Negotiate Effectively: Creating Success
Just Arrived
David Oliver | Kogan Page

How to Negotiate Effectively: Creating Success

RM34.00 MYR

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Goodreads rating: 3.52

RM34.00 MYR

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If you've ever felt out of your depth during a negotiation, "How to Negotiate Effectively" could be a game changer. David Oliver distills negotiation into understandable principles, giving you the confidence to handle deadlock situations and enhance your persuasive authority. It's practical not just for business dealings but in everyday scenarios, ensuring you walk away from any negotiation feeling like both sides have won. Plus, the addition of social media strategies is a modern twist that keeps the content fresh and relevant.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

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Goodreads rating: 4.33

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This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
Simplicity: The New Competitive Advantage in a World of More, Better, Faster - Thryft
William D. Jensen | Basic Books

Simplicity: The New Competitive Advantage in a World of More, Better, Faster

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Goodreads rating: 3.47

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If you feel overwhelmed by the deluge of data and decisions in your daily professional life, "Simplicity: The New Competitive Advantage in a World of More, Better, Faster" might just be the beacon of clarity you need. Bill Jensen cuts through the noise with practical tools and strategies, making this book invaluable for those looking to enhance their decision-making prowess and streamline their work processes for better productivity and job satisfaction. It's for anyone who believes that being clear-headed and efficient isn't just an advantage, but a necessity in today's fast-paced world.
The Twenty-Two Biggest Mistakes and How to Correct Them - Thryft
James K. Van Fleet | Prentice Hall Press

The Twenty-Two Biggest Mistakes and How to Correct Them

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Goodreads rating: 3.69

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As you climb the management ladder, stumbling blocks are inevitable. "The Twenty-Two Biggest Mistakes" could be your guide to navigating these challenges. With practical advice stemming from years of leadership experience, this book is like having a seasoned mentor at your side. It’s a great read for proactive learners and leaders keen on refining their managerial skills to inspire confidence in their teams.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

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Goodreads rating: 3.55

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The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
The On-Time, On-Target Manager: How a "Last-Minute Manager" Conquered Procrastination

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If deadlines stress you out or you're drowning in to-do lists, this book could be a game-changer. Ken Blanchard offers direct, easy-to-implement advice to help you tackle procrastination—a career stalling habit you didn't even know needed addressing. Dive into Bob's transformation, and you might just find your own path to becoming an on-time professional.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

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Goodreads rating: 3.67

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Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Scenario Planning: A Field Guide to the Future
Woody Wade | Wiley

Scenario Planning: A Field Guide to the Future

RM74.00 MYR

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Goodreads rating: 3.8

RM74.00 MYR

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If you're navigating today's unpredictable economic landscape, Scenario Planning can be your compass. Woody Wade offers a method to illumine potential futures, preparing you for shifts ahead. By pondering the 'what-ifs', this book doesn't just feed curiosity—it arms you with insight to make strategic decisions that could safeguard and propel your business forward in a world where change is the only constant.
Sun Tzu for Execution: How to Use the Art of War to Get Results

RM37.00 MYR

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55% off est. retail
If you're looking to sharpen your tactical approach in business and transform strategic concepts into actionable steps, "Sun Tzu for Execution" is a must-read. Steven W Michaelson has distilled Sun Tzu's ancient wisdom into a modern-day guidebook for achieving results. Whether you're coordinating a team project or aiming to boost your company's performance, the book's blend of historical insights and contemporary examples could be a game-changer in your professional playbook.
Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage - Thryft
Peter L. Phillips | Allworth

Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage

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Goodreads rating: 3.78

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This book is recommended for any individual or business looking to take their design process to the next level. The book offers a step-by-step guide to assembling a team and implementing strategies to get a design brief approved. What makes this book unique is that it not only focuses on the design process, but also emphasizes the importance of changing the perception of the business and presenting a brief to move towards the desired goal. Overall, this book will greatly benefit those seeking to strategize their design process for successful outcomes.
Leadership
Rudolph W. Giuliani | Little, Brown Book Group

Leadership

RM48.00 MYR

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Goodreads rating: 3.69

RM48.00 MYR

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If you're fascinated by the intersection of politics and crisis management, Giuliani's "Leadership" could offer valuable insights. This book delves into the experiences of New York's former mayor, focusing on his leadership style and decisions during tumultuous times. You might find it particularly intriguing if you're looking to understand leadership under pressure.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation - Thryft

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Recommendation: - This book is a must-read for anyone navigating the world of virtual collaboration. It provides practical tips and strategies to overcome the unique challenges of remote work. The book's most distinctive feature is its focus on building productive relationships in a virtual setting, making it an invaluable resource for fostering effective communication and teamwork. Whether you're a seasoned remote worker or new to the virtual workspace, this book will help you thrive in the world of virtual collaboration.
Economics of Strategy
Mark Shanley, David Dranove, David Besanko  | Wiley

Economics of Strategy

RM41.00 MYR

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Goodreads rating: 3.87

RM41.00 MYR

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If you're fascinated by the intersection of business strategies and economic theory, "Economics of Strategy" is a book you would appreciate. It provides a deep dive into how companies define their competitive edge and position themselves in various industries. The detailed exploration of industrial organization economics will enhance your understanding of the market forces at play.
Pure Instinct: Business' Untapped Resource
Kathy Kolbe | Crown

Pure Instinct: Business' Untapped Resource

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Goodreads rating: 4.0

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If you've been seeking a competitive edge in your professional life, "Pure Instinct" might just be the catalyst you need. Kathy Kolbe delves deep into the primal forces that drive high achievers across various fields, underscoring how instincts can sharpen job satisfaction and ramp up productivity. Think of it as a key not only to unlock your own potential but also to revolutionize hiring, management, and team dynamics in any business setting.
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

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Goodreads rating: 4.0

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Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
Excel 2019 Bible
Michael Alexander, Richard Kusleika  | Wiley

Excel 2019 Bible

RM41.00 MYR

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Goodreads rating: 4.3

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If Excel is a tool that often leaves you scratched in the head, Excel 2019 Bible could just be your salvation. It's the kind of book that takes you from a nodding acquaintance with Excel to a deep, meaningful relationship – whether you're managing budgets at home or manipulating data in your professional life, this in-depth guide could make the process almost... dare I say, enjoyable. It's a good read for anyone hoping to master Excel's capabilities or wanting to get a handle on the latest features of the 2019 version.
The A-Z of Careers and Jobs - Thryft
Susan Hodgson | Kogan Page Ltd

The A-Z of Careers and Jobs

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Goodreads rating: 3.72

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"The A-Z of Careers and Jobs" is a must-read for anyone pursuing a career or considering changing jobs. It offers detailed insights into over 300 occupations, including the skills and qualifications required to succeed in each field. This book is an essential tool for anyone seeking to make an informed career decision.
Leadership For Everyone: How to Apply the Seven Essential Skills to Become a Great Motivator, Influencer, and Leader

RM71.00 MYR

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50% off est. retail
If you're seeking to step up your game at work or in any group dynamic, "Leadership for Everyone" could be your playbook. Peter J. Dean breaks down leadership into tangible skills with his L.E.A.D.E.R.S. MethodTM, promising a transformation from mere supervision to inspiring self-motivated teams. It's for anyone who aspires to make a positive impact and nurture productivity, no matter where they stand in an organization's hierarchy.
Marketing Management: A Strategic Decision-Making Approach

RM123.00 MYR

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If you're eyeing a career in marketing or looking to understand how strategic decisions shape campaigns, "Marketing Management: A Strategic Decision-Making Approach" can be your playbook. The book's blend of real-life examples, from fresh startups to established giants, offers tangible insights. It's not just about theory; the inclusion of up-to-date internet-savviness throughout the chapters ensures you'll feel prepared to tackle modern marketing challenges head-on.
Marketing Channels: A Management View - Thryft

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If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
ABC of Getting the MBA Admissions Edge: Us Version - Thryft
Alan Mendonca, Matt Symonds  | Mba Site, Ltd

ABC of Getting the MBA Admissions Edge: Us Version

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Goodreads rating: 3.83

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The ABC of Getting the MBA Admissions Edge is a comprehensive guide for those seeking admission into MBA programs in the United States. Written by experts in business education, the book provides detailed analysis of each school's application process, helping readers maximize their chances of acceptance. Its 645 pages are packed with useful information and insights, making it an invaluable resource for any aspiring MBA student.
Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently

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If you've been wondering how to balance personal success with a sense of genuine fulfillment, "Find Your Strongest Life" might just be the direction you're seeking. It delves into how women can harness their inner strengths to lead lives that resonate with purpose and joy. Marcus Buckingham offers insights that are grounded in research, making this a compelling read if you're on a quest to rediscover your passions and redefine 'having it all' on your own terms.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

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Goodreads rating: 3.62

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If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Am I Making Myself Clear? Secrets of the World's Greatest Communicators

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If you've ever felt like your words don't quite land the way you intend, "Am I Making Myself Clear?" might be the game-changer you need. It breaks down the essence of powerful communication into ten key skills, blending practical advice with relatable anecdotes. This isn't just about talking; it's about connecting effectively with others in every aspect of your life.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft
Nicol Wistreich, Adam P. Davies, Nic Wistreich  | Netribution

Film Finance Handbook 2007-2008 : How to Fund Your Film

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Goodreads rating: 3.6

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The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.
Brokerage and Closure					An Introduction to Social Capital
							- Clarendon Lectures in Management Studies - Thryft

RM67.00 MYR

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If you're intrigued by the intersection of sociology and business, Burt's exploration of social capital could illuminate how relationships and networks fuel success in the corporate world. It breaks down complex social phenomena into understandable concepts, explaining why who you know could be as important as what you know, especially in the rapidly changing landscape of modern business. This read could change the way you network.
Confident Decision Maker - Thryft
Roger Dawson | William Morrow & Co

Confident Decision Maker

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Goodreads rating: 3.81

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This book could be a good read for someone who struggles with making decisions. The author provides a formulaic approach to decision making that can be applied in various situations, making it a practical read. The book also covers both personal and professional decision making, making it relevant for readers in all aspects of their lives.
Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration

RM56.00 MYR

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If you're intrigued by virtual worlds and their potential to revolutionize not just gaming but also learning and collaboration within the enterprise, "Learning in 3D" is a must-read. The blend of theory and practice that Kapp and O'Driscoll offer demystifies the use of 3D technology in a corporate learning environment. The case studies provide real-world insight, and the book acts as a blueprint to implement innovative strategies, making it valuable for anyone looking to stay ahead in corporate training and development.
The Sales Success Handbook: 20 Lessons to Open and Close Sales Now
Just Arrived

RM15.00 MYR

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81% off est. retail
If you're always on the move but eager to enhance your sales skills, this handbook is tailored for you. Linda Richardson provides a practical and streamlined approach to understanding your customer's needs and positioning your solutions effectively. It's the perfect quick reference to refresh your strategies between meetings or while traveling.
Asian Eclipse : Exposing the Dark Side of Business in Asia - Thryft
Michael Backman | Wiley

Asian Eclipse : Exposing the Dark Side of Business in Asia

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Goodreads rating: 3.89

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Asian Eclipse Exposing the Dark Side of Business in Asia Asia was a shining star in the world economy for most of the 1980s and 1990s. The secrets of its success were often a subject of intense debate. Plaudits cited Japanese economic power, Confucian work ethics, the freeing of China's markets, Eastern ingenuity and the powerful overseas Chinese guanxi networks. Critics were dismissed as ignorant of Asian values. But behind the facade lay a darker, more sinister truth. In this remarkable account, leading analyst Michael Backman tears away the myths of Asian business and reveals the dark side of the Asian success story. From endemic corruption to rampant cronyism, Asian Eclipse is a tale of capitalism gone sour, it names the perpetrators and offers timely advice on what is really needed for Asia to clean up its act. It will remain an indispensable guide to the complexities of corporate Asia for years to come. Highlights * China - rising star or black hole?* Japan - high-level corruption, organized crime and poor corporate governance* Indonesia - the ultimate victim of Soeharto's rampant cronyism* Donorgate - President Clinton's campaign funds and the Asian connections* Corporate Asia - What really happens to shareholders' money"Mr Backman's great achievement is to answer the really important questions about why the Asian crisis erupted. This book uncovers a great deal which Asian companies and governments would like to remain under wraps." Steve Vines The Independent's correspondent in Hong Kong Author of Hong China's New Colony "A gold mine of facts.it should be required reading for every foreign banker and fund manager arriving in Southeast Asia." Philip Bowring Columnist, International Herald Tribune
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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87% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
How to Write a Marketing Plan - Creating Success
John Westwood | Kogan Page Ltd

How to Write a Marketing Plan - Creating Success

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Goodreads rating: 3.34

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If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.