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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Money Rules
Juliette Fairley | Prentice Hall Press

Money Rules

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.0

RM40.00 MYR RM15.00 MYR 63% off

81% off est. retail
Contemplating your financial future can be daunting, especially with the sheer volume of advice out there. "Money Rules" offers a navigable path specifically tailored for those raised in the shadow of baby boomers. The included CD-ROM with finance tools further simplifies the journey, making this book a practical starting point for Gen Xers looking to grasp the reins of their investment strategies.
Strategic Marketing Management - Custom Reader for Strathclyde University - Thryft

Strategic Marketing Management - Custom Reader for Strathclyde University

RM40.00 MYR RM36.00 MYR 10% off

RM40.00 MYR RM36.00 MYR 10% off

88% off est. retail
Considering you're likely associated with Strathclyde University, this reader is curated just for you, with content designed to align with your syllabus. It presents strategic marketing theories and concepts with context that will resonate with your local academic environment, making it a practical pick for anyone looking to dive deep into marketing with a home-field advantage.
Directors' Duties and Liabilities
Just Arrived
Tang See Chim, Catherine Tay Swee Kian

Directors' Duties and Liabilities

RM44.00 MYR

Goodreads rating: 0.0

RM44.00 MYR

If you're delving into the intricacies of corporate law or leadership, "Directors Duties and Liabilities" could be an invaluable resource. Catherine Tay Swee Kian offers insightful analysis that's particularly useful for directors, legal consultants, or anyone interested in the legal obligations of corporate roles. It's a concise guide that sheds light on complex governance issues, an especially handy reference given today's focus on corporate accountability.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM36.00 MYR

Goodreads rating: 3.56

RM36.00 MYR

70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
Douglas F. Aldrich | John Wiley & Sons Inc

Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy

RM40.00 MYR RM25.00 MYR 38% off

Goodreads rating: 3.25

RM40.00 MYR RM25.00 MYR 38% off

If you keep hearing how essential it is to adapt to the digital landscape but don't know where to begin, "Mastering the Digital Marketplace" could be your roadmap. Douglas Aldrich taps into his extensive knowledge to guide business leaders through the transformative steps necessary to thrive in an increasingly digital-centric world. The practical strategies provided could be particularly enlightening if you're looking to integrate cutting-edge technology into your business or simply want to understand the shifting dynamics between corporations, markets, and time value in the digital age.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft
Sharifah Mohamed, Willie Cheng  | Jossey-bass

The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM

RM76.00 MYR RM25.00 MYR 67% off

Goodreads rating: 4.25

RM76.00 MYR RM25.00 MYR 67% off

88% off est. retail
If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
Investments and Portfolio Management - Thryft
Alan J. Marcus, Zvi Bodie, Alex Kane  | Mcgraw-hill Europe

Investments and Portfolio Management

RM47.00 MYR RM44.00 MYR 6% off

Goodreads rating: 3.9

RM47.00 MYR RM44.00 MYR 6% off

88% off est. retail
This book could be just the resource you're looking for if you're delving into graduate-level investment studies or are an MBA student. Bodie, Kane, and Marcus have created a thorough blend of theory and real-world application, which doesn't skimp on the details. It lays a clear groundwork for understanding asset allocation and dives deep into derivatives, all while making the content accessible through a clear writing style and useful online tools.
Auditing and Assurance Services : An Integrated Approach: Global Edition - Thryft
Randal J. Elder | Pearson

Auditing and Assurance Services : An Integrated Approach: Global Edition

RM58.00 MYR RM40.00 MYR 31% off

Goodreads rating: 3.67

RM58.00 MYR RM40.00 MYR 31% off

87% off est. retail
This book is a must-read for accounting students who wish to understand the auditing process from start to finish. With comprehensive coverage of fundamental auditing concepts and an integrated approach, it provides real-world decision-making examples in audit planning, risk assessment, and evidence evaluation. Users have praised its international coverage and updated information on new auditing standards.
International Aspects of Marketing
Peter Doust | Croner.cch Group Ltd

International Aspects of Marketing

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 0.0

RM40.00 MYR RM15.00 MYR 63% off

"International Aspects of Marketing" is like a compass for anyone venturing into the dynamic waters of global commerce. It draws on Peter Doust's expertise, making complex concepts digestible for those looking to understand and capitalize on the international market landscape. Given its practical Q&A format, this book becomes an accessible reference for both students and professionals seeking succinct, actionable marketing strategies.
The Insider’s Guide to Profitable Property Investing - Thryft
Patrick A. Bright | Brolga Publishing

The Insider’s Guide to Profitable Property Investing

RM36.00 MYR RM15.00 MYR 58% off

Goodreads rating: 4.0

RM36.00 MYR RM15.00 MYR 58% off

Considering jumping into property investment can be daunting, and that's where Patrick Bright's 'The Insider’s Guide to Profitable Property Investing' comes in handy. Bright lifts the veil on industry secrets with a clear, systematic approach that's based on over a decade of his personal experience. This book is particularly useful if you want to cut through the noise and learn practical strategies for residential, industrial, and commercial real estate investment. It’s like having a mentor guide you through the complexities of real estate, ensuring you're prepared to make decisions that could lead to substantial profits.
Real Wealth Without Risk : Escape the "Artificial Wealth Trap" in 48 Hours... or Less! - Thryft
J.J. Childers, Robert G Allen  | Morgan James Publishing

Real Wealth Without Risk : Escape the "Artificial Wealth Trap" in 48 Hours... or Less!

RM29.00 MYR

Goodreads rating: 3.8

RM29.00 MYR

80% off est. retail
Real Wealth Without Risk provides a comprehensive plan to take control of one's finances and build long-term wealth. The book offers practical strategies in each of the six areas of the Wealth E.S.C.A.P.E. Plan: Envision, Strategize, Create, Accumulate, Preserve and Execute. It is a great read for anyone looking to build their financial future and escape the cycle of debt and financial insecurity. Users would appreciate the time-tested strategies and tactics shared in the book to help them get their financial lives in order.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

RM91.00 MYR RM40.00 MYR 56% off

Goodreads rating: 4.19

RM91.00 MYR RM40.00 MYR 56% off

88% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Show Me the Money (Book 2) - The Science of Stock-Picking
Teh Hooi Ling | Straits Times Press

Show Me the Money (Book 2) - The Science of Stock-Picking

RM33.00 MYR

Goodreads rating: 4.11

RM33.00 MYR

Investing can be intricate, yet "Show Me the Money (Book 2)" breaks down the complexities for you. Teh Hooi Ling delves into tactics for picking and valuing stocks, tailored to respond to various market cycles in the Singapore context. This book could serve as a financial compass, guiding both novice and experienced investors through choppy market waters, all while helping you navigate herd mentality and recognize investment red flags.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay | Harper Business

Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

RM33.00 MYR RM18.00 MYR 45% off

Goodreads rating: 3.93

RM33.00 MYR RM18.00 MYR 45% off

79% off est. retail
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

RM18.00 MYR RM15.00 MYR 17% off

Goodreads rating: 4.07

RM18.00 MYR RM15.00 MYR 17% off

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Macroeconomics and the Real World: Vol 2 Keynesian Economics, Unemployment, and Policy
Roger E. Backhouse | Oxford University Press

Macroeconomics and the Real World: Vol 2 Keynesian Economics, Unemployment, and Policy

RM246.00 MYR RM148.00 MYR 40% off

Goodreads rating: 0.0

RM246.00 MYR RM148.00 MYR 40% off

85% off est. retail
If you're keen on diving into the intricacies of Keynesian economics and understanding how unemployment and policy shape our economic landscape, this book is a treasure trove. It bridges the gap between complex macroeconomic theories and real-world implications, presented by authorities in the field. Whether you're a student, academic, or policy enthusiast, this volume will enlighten you about the practicality of econometric methods and provoke thought about their impact on everyday economic issues.
Interior World.15 Financial Space - Thryft

Interior World.15 Financial Space

RM73.00 MYR RM15.00 MYR 79% off

RM73.00 MYR RM15.00 MYR 79% off

If you're someone who enjoys drawing parallels between seemingly unrelated concepts, "Interior World.15 Financial Space" could be an enlightening read for you. The book uses the innovative approach of likening financial principles to elements of interior design, offering a fresh perspective that could change the way you view your finances. This approach might make complex financial concepts more relatable and easier to grasp in your personal or professional life.
Organization and Management - Thryft
unknown author | Bpp Publishing Ltd

Organization and Management

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

"Organization and Management" is an ideal book for those who wish to master the art of organization and management. It is an excellent resource for self-testing, progress assessment and exam preparation. The book includes brief refresher notes, overviews, around 300 graded multiple choice questions, a marking plan, performance analysis and discussion of solutions. It is not syllabus-specific, but ideal for the multiple choice elements of ACCA foundation and CIMA stage 1 exams. Overall, it is a must-read for anyone interested in improving their organizational and management skills.
International Financial Management - Thryft
Jeff Madura | South-western College Pub

International Financial Management

RM109.00 MYR RM33.00 MYR 70% off

Goodreads rating: 3.8

RM109.00 MYR RM33.00 MYR 70% off

87% off est. retail
This book is perfect for individuals interested in learning about economics and financial management within the international context. The book will provide readers with a comprehensive understanding of key financial principles and their practical applications for businesses operating in multiple countries. Readers will appreciate the author's clear explanations and real-world examples throughout the book.
If You Want to Be Rich & Happy Don't Go to School: Insuring Lifetime Security for Yourself and Your Children
Robert T. Kiyosaki | Aslan Publishing

If You Want to Be Rich & Happy Don't Go to School: Insuring Lifetime Security for Yourself and Your Children

RM36.00 MYR RM15.00 MYR 58% off

Goodreads rating: 4.0

RM36.00 MYR RM15.00 MYR 58% off

87% off est. retail
It seems like your school years didn't quite set you up for financial success, did they? Robert T. Kiyosaki's book isn't just another financial guide; it's about rewiring the mindset you developed in school and replacing it with one that nurtures wealth and happiness. Its forward-thinking approach to financial education is especially resonant for those feeling trapped by conventional beliefs about money and success. If that resonates with you, this book might be the mentor you never knew you needed.
How to Master the Art of Selling
Tom Hopkins | Champion Pr

How to Master the Art of Selling

RM40.00 MYR RM18.00 MYR 55% off

Goodreads rating: 4.11

RM40.00 MYR RM18.00 MYR 55% off

If you've hit a rough patch in sales or you're just starting out, Tom Hopkins' book could be your coach in print. His experiences could act as a roadmap to boost your sales abilities, giving you the tools he used to go from floundering to flourishing. It's like sitting down with a mentor who's laid out a clear path to success.
Turning Crisis Into Profit: How to Make Money in Asian Property
Tim Murphy | Pearson Eduction

Turning Crisis Into Profit: How to Make Money in Asian Property

RM36.00 MYR

Goodreads rating: 0.0

RM36.00 MYR

If you're considering diving into the Asian real estate market, especially under challenging economic conditions, "Turning Crisis into Profit" might just be your compass. Tim Murphy distills complex property investment concepts into actionable strategies with a pinch of personal success stories. His book isn't just theory; it's a practical guide that includes a step-by-step checklist for buying off-plan property. Whether you're a seasoned investor or just starting, Murphy's analysis could help you identify potential in the bustling urban landscapes of Asia.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 3.59

RM29.00 MYR RM15.00 MYR 48% off

This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM91.00 MYR RM25.00 MYR 73% off

Goodreads rating: 3.93

RM91.00 MYR RM25.00 MYR 73% off

87% off est. retail
Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison Wesley

Multinational Business Finance

RM69.00 MYR RM15.00 MYR 78% off

Goodreads rating: 3.51

RM69.00 MYR RM15.00 MYR 78% off

If navigating the complexities of international finance feels daunting, 'Multinational Business Finance' could be your compass. It offers in-depth insights into the financial operations and challenges that corporations face in global markets. The expertise of the authors could equip you with the knowledge to make sound financial decisions in an increasingly interconnected world.
Forbes Greatest Business Stories of All Time
Daniel Gross, Forbes  | Wiley

Forbes Greatest Business Stories of All Time

RM80.00 MYR RM47.00 MYR 41% off

Goodreads rating: 3.88

RM80.00 MYR RM47.00 MYR 41% off

75% off est. retail
If you're fascinated by the mix of ambition and ingenious strategies that mark historical business successes, "Forbes Greatest Business Stories of All Time" could be a gem in your collection. The book takes you on a journey through the lives of trailblazing entrepreneurs, all while providing insights into the societies they operated in. It’s a sweeping narrative that merges wisdom with the so-called secret recipes for success in the business world.
No-Load Mutual Fund Guide - Thryft
William E. Donoghue | Harpercollins

No-Load Mutual Fund Guide

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.5

RM22.00 MYR RM15.00 MYR 32% off

78% off est. retail
Explains how to invest profitably in mutual funds, detailing the types of mutual funds and the advantages they offer.
Value at Risk: The New Benchmark for Controlling Market Risk
Philippe Jorion | Irwin Professional Pub

Value at Risk: The New Benchmark for Controlling Market Risk

RM36.00 MYR

Goodreads rating: 3.85

RM36.00 MYR

If you're delving into the financial world, especially with a focus on risk management, Jorion's "Value at Risk" is practically a rite of passage. It introduces the VaR (Value at Risk) concept, transforming how professionals measure and control market risk. It's dense with insight, and it's the kind of book that becomes a staple on the shelf of financial analysts and risk managers. It might be technical, but it's a resource you'll return to time and again.
Credit Suisse Guide to Managing Your Personal Wealth
Larissa Anne Downes | Edinburgh Financial Publishing (books) Ltd.

Credit Suisse Guide to Managing Your Personal Wealth

RM174.00 MYR RM105.00 MYR 40% off

Goodreads rating: 0.0

RM174.00 MYR RM105.00 MYR 40% off

If you're feeling a bit lost in managing your personal finances or simply looking to refine your financial strategy, the "Credit Suisse Guide to Managing Your Personal Wealth" could be your compass. This guide stands out because it draws on the expertise from a renowned financial institution and breaks down complex concepts into actionable advice. Whether you’re starting from scratch or fine-tuning your investment portfolio, this book offers a clear path to smarter wealth management.
Behind the Myth: Business, Money and Power in Southeast Asia
James Clad | Unwin Hyman

Behind the Myth: Business, Money and Power in Southeast Asia

RM40.00 MYR RM18.00 MYR 55% off

Goodreads rating: 3.0

RM40.00 MYR RM18.00 MYR 55% off

88% off est. retail
If you're intrigued by the dramatic evolution of markets and the larger-than-life figures driving that change, "Behind The Myth" offers a captivating exploration. James Clad takes you beyond the surface sheen, revealing the complex interplay of money and power in Southeast Asia's pivotal years. It's a compelling read for anyone interested in the machinations that shape economies and the characters who wield influence over them.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

RM101.00 MYR RM36.00 MYR 64% off

Goodreads rating: 0.0

RM101.00 MYR RM36.00 MYR 64% off

88% off est. retail
This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Winning and Managing Research Funding - Thryft
Rebecca Boden, Debbie Epstein, Jane Kenway  | Sage Publications Ltd

Winning and Managing Research Funding

RM91.00 MYR RM33.00 MYR 64% off

Goodreads rating: 4.0

RM91.00 MYR RM33.00 MYR 64% off

87% off est. retail
If you're feeling the squeeze for research funds, this book could be a real game-changer for you. Jane Kenway dives into the complexities of the funding world, offering clear and actionable strategies to not just win grants but manage them effectively. Think of it as a roadmap through the financial labyrinth of academic research – it could be that edge you need to advance your work.
Smart Financial Planning Your Retirement - Thryft

Smart Financial Planning Your Retirement

RM25.00 MYR RM15.00 MYR 40% off

RM25.00 MYR RM15.00 MYR 40% off

88% off est. retail
Smart Financial Planning Your Retirement is a practical guide that offers step-by-step advice on how to plan and manage your finances for retirement. The book covers topics such as understanding retirement needs, creating a retirement budget, choosing the right investment options, and managing debt and taxes. Its most unique feature is its focus on practical advice that is easy to understand and implement, making it a great read for anyone looking to take control of their retirement finances.
Passport to Profits: Why the Next Investment Windfalls Will Be Found Abroad-And How to Grab Your Share
Mark Mobius, Stephen Fenichell  | Business Plus

Passport to Profits: Why the Next Investment Windfalls Will Be Found Abroad-And How to Grab Your Share

RM152.00 MYR RM91.00 MYR 40% off

Goodreads rating: 3.55

RM152.00 MYR RM91.00 MYR 40% off

If you're intrigued by the allure of international markets and eager to diversify your portfolio, "Passport to Profits" could be your guidebook. The author's experience offers sage advice on navigating foreign investment landscapes, providing you with the know-how to potentially capitalize on global trends and opportunities that might not be as visible within domestic borders.
Living Smart Home Econ S2 Tb E/N(A) - Thryft

Living Smart Home Econ S2 Tb E/N(A)

RM29.00 MYR RM15.00 MYR 48% off

RM29.00 MYR RM15.00 MYR 48% off

This book is an essential guide to managing a comfortable yet sustainable household. With easy-to-follow tips and practical advice, Living Smart Home Econ equips readers with the knowledge and skills to make informed decisions about their home and lifestyle. Its most distinctive feature is its emphasis on balancing economic efficiency with environmental responsibility, making it an ideal read for anyone who wants to live smart and live well.
Becoming American Express: 150 Years of Reinvention and Customer Service - Thryft
Reed Massengill | American Express Company

Becoming American Express: 150 Years of Reinvention and Customer Service

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.73

RM40.00 MYR RM15.00 MYR 63% off

If you're intrigued by the intricacies of corporate evolution, "Becoming American Express" offers an enlightening journey. With engaging stories of the personalities behind the prestigious brand and a visual feast provided by historical photographs and advertisements, this book is a testament to innovative customer service and business adaptation over 150 compelling years. It's an ideal read for those interested in the melding of history, business, and the art of transformation.
Around the World on a Trillion Dollars a Day - Thryft
Gregory J. Millman | Bantam Pr Ltd

Around the World on a Trillion Dollars a Day

RM135.00 MYR RM18.00 MYR 87% off

Goodreads rating: 4.0

RM135.00 MYR RM18.00 MYR 87% off

This book takes you deep into the clandestine world of international finance, shifting your perspective on how governments and markets interact. Its unique vantage point on the sheer power wielded by traders can be both enlightening and unsettling for anyone intrigued by the intricacies of the global economy. Millman offers an insightful critique that remains relevant for understanding current financial dynamics.
Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly - Thryft
Jerry W. Claunch | Mcgraw Hill

Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly

RM36.00 MYR RM15.00 MYR 58% off

Goodreads rating: 4.0

RM36.00 MYR RM15.00 MYR 58% off

93% off est. retail
Set-Up-Time Reduction is a great read for companies looking to increase their agility in manufacturing and remain competitive in a global marketplace. The book offers practical ideas for reducing set-up times, adopting a team approach to brainstorm solutions, monitoring safety during implementation, and avoiding common program pitfalls. Readers will appreciate the authoritative and timely insights, which can help them streamline their manufacturing processes, achieve faster responses, and easier bottom-line success.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 0.0

RM29.00 MYR RM15.00 MYR 48% off

"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Your Financial Edge: How to Take the Curves in Shifting Financial Markets and Keep Your Portfolio on Track
Paul McCulley, Jonathan Fuerbringer  | Wiley

Your Financial Edge: How to Take the Curves in Shifting Financial Markets and Keep Your Portfolio on Track

RM36.00 MYR

Goodreads rating: 2.75

RM36.00 MYR

If you're feeling overwhelmed by the volatility of financial markets, "Your Financial Edge" might just be the guiding hand you need. Co-written by investment gurus Paul McCulley and Jonathan Fuerbringer, it's a book that doesn't just spit facts but gives you actionable advice. Imagine having a mentor who blends economic theory with practical investment strategies. That's the kind of edge this book promises to provide, making it a go-to resource that could help secure and enhance your financial future. Whether you’re a novice or a pro, there’s wisdom here to elevate your game.
Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
Julian Birkinshaw, Ken Mark  | Pearson

Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

RM98.00 MYR RM69.00 MYR 30% off

Goodreads rating: 4.08

RM98.00 MYR RM69.00 MYR 30% off

If you're pursuing business studies or already navigating the management landscape, "Key MBA Models" is a valuable resource that can act as your compact guide through the maze of critical business concepts. With over 60 models simplified and ready for application, this book demystifies complex theories for practical use, becoming an indispensable tool for both your academic journey and managerial practice.
What's Next: Exploring the New Terrain for Business
Eamonn Kelly, Peter Leyden, Members of Global Business Network  | Basic Books

What's Next: Exploring the New Terrain for Business

RM33.00 MYR

Goodreads rating: 3.89

RM33.00 MYR

"What's Next" offers a smorgasbord of visionary perspectives, ideal for anyone intrigued by the forces molding our business future. Think of it as conversing with fifty great minds over coffee, getting a multi-angled snapshot of what's to come. Whether you're an entrepreneur, a student of trends, or someone poised to pivot with the times, this compilation of interviews will provide you with a well-rounded guide to navigating the uncertainties ahead.
Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
Lester Carl Thurow | Harper Business

Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy

RM141.00 MYR RM87.00 MYR 38% off

Goodreads rating: 3.63

RM141.00 MYR RM87.00 MYR 38% off

If you're looking to understand the ins and outs of wealth generation in today's fast-paced, intellect-driven market, this book might be your compass. It's for someone who appreciates a blend of economics, technology, and practical advice. From personal finance to global economic strategies, it could be a game-changer for your financial literacy.
Mastering the Merger: Four Critical Decisions That Make or Break the Deal
David Harding, Sam Rovit  | Harvard Business Review Press

Mastering the Merger: Four Critical Decisions That Make or Break the Deal

RM65.00 MYR RM22.00 MYR 66% off

Goodreads rating: 3.67

RM65.00 MYR RM22.00 MYR 66% off

87% off est. retail
If you're in the thick of negotiating a merger or acquisition, "Mastering the Merger" might be your perfect companion. Harding and Rovit condense decades of experience into actionable insights. They present a sharply focused, strategic approach to M&A that can help you avoid common pitfalls. It's like having a wise mentor guide you through the complex dance of corporate courtship, ensuring you’re as prepared as you can be when stakes are high.
The Age of Turbulence
Alan Greenspan | Penguin

The Age of Turbulence

RM47.00 MYR RM29.00 MYR 38% off

Goodreads rating: 3.65

RM47.00 MYR RM29.00 MYR 38% off

If you're intrigued by economics or global finance, Alan Greenspan's "The Age of Turbulence" offers a front-row seat to the workings of the world economy through pivotal historical moments. As a former Federal Reserve Chairman, Greenspan's perspective isn't just educational; it's steeped in his first-hand experiences. It's a must-read for anyone wanting to understand the economic forces that shape our lives.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

RM62.00 MYR RM18.00 MYR 71% off

RM62.00 MYR RM18.00 MYR 71% off

87% off est. retail
If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

RM80.00 MYR RM40.00 MYR 50% off

Goodreads rating: 3.0

RM80.00 MYR RM40.00 MYR 50% off

76% off est. retail
If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

RM40.00 MYR RM33.00 MYR 18% off

Goodreads rating: 3.69

RM40.00 MYR RM33.00 MYR 18% off

87% off est. retail
If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
The Battle for Investment Survival
Gerald M. Loeb | Wiley

The Battle for Investment Survival

RM145.00 MYR RM69.00 MYR 52% off

Goodreads rating: 4.0

RM145.00 MYR RM69.00 MYR 52% off

67% off est. retail
Thinking of investing? "The Battle for Investment Survival" is not just another financial guidance book; it's a classic that has stood the test of time. Gerald M. Loeb's approach, focusing on capital preservation and savvy market moves, resonates even decades after its first publication. It could be the compass you need in the unpredictable seas of Wall Street.
The Complete Guide to Property Development for the Small Investor
Catherine Dawson | Kogan Page Ltd

The Complete Guide to Property Development for the Small Investor

RM138.00 MYR RM112.00 MYR 19% off

Goodreads rating: 2.93

RM138.00 MYR RM112.00 MYR 19% off

If you're looking to dive into the property market without feeling like you're in over your head, this guide is like having a mentor in your pocket. It's been praised for its practical advice and clear, step-by-step approach, which can help demystify the process for beginners and offer valuable insights to even seasoned investors.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.