Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

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Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Grow From Within: Mastering Corporate Entrepreneurship And Innovation - Thryft
Robert C. Wolcott, Michael J. Lippitz  | Mcgraw Hill

Grow From Within: Mastering Corporate Entrepreneurship And Innovation

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Goodreads rating: 3.85

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This book is a must-read for leaders and executives looking to cultivate a culture of innovation and entrepreneurship within their organizations. It provides practical insights and strategies on how to effectively create and nurture new businesses that can drive sustainable growth. Through real-world examples and expert analysis, the authors demonstrate how companies can leverage their existing assets to create new revenue streams and stay ahead in today's competitive market.
Pricing for Profit					How to Develop a Powerful Pricing Strategy for Your Business - Thryft
Peter Hill | Kogan Page

Pricing for Profit How to Develop a Powerful Pricing Strategy for Your Business

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Goodreads rating: 4.13

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If you've been wrestling with setting the right prices for your goods or services, "Pricing for Profit" could be your game changer. Peter Hill combines real-world case studies that make the guidance tangible and relatable. This isn't just theory; it's a practical roadmap to potentially increasing your business's bottom line through savvy pricing strategies. It might just shift your perspective on how you value what you offer.
The Insider’s Guide to Profitable Property Investing - Thryft
Patrick A. Bright | Brolga Publishing

The Insider’s Guide to Profitable Property Investing

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Goodreads rating: 4.0

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Considering jumping into property investment can be daunting, and that's where Patrick Bright's 'The Insider’s Guide to Profitable Property Investing' comes in handy. Bright lifts the veil on industry secrets with a clear, systematic approach that's based on over a decade of his personal experience. This book is particularly useful if you want to cut through the noise and learn practical strategies for residential, industrial, and commercial real estate investment. It’s like having a mentor guide you through the complexities of real estate, ensuring you're prepared to make decisions that could lead to substantial profits.
Red Teaming - How Your Business Can Conquer The Competition By Challenging Everything - Thryft
Bryce G. Hoffman | Random House Lcc Us (crown Business)

Red Teaming - How Your Business Can Conquer The Competition By Challenging Everything

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Goodreads rating: 4.0

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Recommendation: Red Teaming is a must-read for aspiring entrepreneurs, business leaders, and anyone looking to stay ahead in a rapidly changing economy. Bryce Hoffman offers a unique approach to strategic planning, teaching readers how to challenge their assumptions, uncover blind spots, and navigate complex problems. Drawing from real-world examples, this book provides actionable insights and techniques used by innovative companies like Google and Toyota. By adopting the Red Teaming mindset, you'll be equipped to make informed decisions, avoid potential pitfalls, and drive success in today's competitive business landscape.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

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Goodreads rating: 3.76

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This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit - Thryft
Jerold Freier | Prentice Hall

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit

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This book is an in-depth guide to help individuals learn how to acquire companies successfully and operate a business profitably. Written by an experienced author, it covers everything you need to know about successful corporate acquisitions, including finance, tax implications, and legalities. If you are a business owner looking to grow through acquisitions, this book is a must-read.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

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Goodreads rating: 3.3

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This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification - Thryft
Shreekant W Shiralkar | Apress

IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification

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Goodreads rating: 4.5

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This book is a must-read for IT professionals, higher education students, and anyone interested in training and organizational development. With its innovative approach of applying experiential learning through gamification, it provides a hands-on and engaging way to understand and adopt information technology. By combining theory with practical scenarios, it equips readers with the necessary skills to stay competitive in this fast-paced digital world. Get ready to level up your IT knowledge and skills with this immersive learning experience.
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft
John Grant | Texere

The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

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Goodreads rating: 3.91

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The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.
Retailing - Thryft

Retailing

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In stock: Very Good

This book is a comprehensive guide to anyone interested in retailing. It covers a range of topics, from small businesses to data-based marketing and relationship retailing. Dale Lewison's Retailing is an informative and insightful read, perfect for entrepreneurs and business enthusiasts who want to gain an in-depth understanding of the retail industry.
Kraynak: Brill Web Design_p - Thryft
Joe Kraynak | Prentice Hall

Kraynak: Brill Web Design_p

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Goodreads rating: 3.0

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If you're looking to dip your toes into website creation or want to refine your existing skills, 'Brilliant Web Design' is an outstanding guide. Joe Kraynak walks you through the essentials of crafting visually appealing and user-friendly websites, with a keen focus on maintenance and security. This read could be the mentor you need in the digital landscape.
How to Win: The Argument, the Pitch, the Job, the Race - Thryft
Rob Yeung | Capstone

How to Win: The Argument, the Pitch, the Job, the Race

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Goodreads rating: 3.53

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Imagine going into any challenging scenario with a playbook in hand—that's what "How to Win" offers. If you're eager to sharpen your argument techniques, ace job interviews, or boost your confidence for better presentations, Rob Yeung delivers applicable wisdom backed by contemporary research. It's essentially a toolkit for those ambitious moments where the only option you fancy is success.
Bankers' Guide to New Growth Opportunities - Thryft
Thomas Thamara | Prentice Hall

Bankers' Guide to New Growth Opportunities

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This book is a great read for bankers who are looking to grow their business in new and innovative ways. The author, Thomas Thamara, offers a comprehensive guide to help banks and financial institutions maximize profitability through effective strategies. The most unique feature of this book is its emphasis on new growth opportunities, which sets it apart from other banking books. The Bankers' Guide to New Growth Opportunities is a highly recommended and practical resource for bankers who are looking to stay ahead of the game in a highly competitive industry.
No Rules Logos - Radical Design Solutions That Break The Rules - Thryft
STONES JOHN | Rotovision

No Rules Logos - Radical Design Solutions That Break The Rules

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Goodreads rating: 4.44

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No Rules Logos is an excellent read for designers who want to break away from conventional design. The book showcases examples of innovative logos that break design rules in striking ways, and provides analytics and insights into how they perform. Reading this book will inspire readers and give them the courage to experiment with their own designs.
The Ultimate Guide to Real Estate Investment in Singapore

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In stock: Very Good

Considering hopping into the property market in Singapore? This guide, penned by an industry insider, could be your roadmap. Ismail Gafoor's insights offer a rare peek into the local real estate scene, perfect for navigating the complexities of this lucrative but challenging market. Whether you're a seasoned investor or just starting out, this could be the compass you need for your property investment journey.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

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Goodreads rating: 3.4

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In stock: Well Read

"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
Living Value Investing: The Story of Cheah Cheng Hye
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If you're seeking inspiration from a true financial success story, "Living Value Investing - The Story Of Cheah Cheng Hye" is quite the page-turner. The book shows not just how to persevere in the ruthless world of finance but also how sticking to your principles, like the value investing approach, pays off in the long run. The narrative will likely resonate with aspiring investors and entrepreneurs looking to learn from a master of the market.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

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Goodreads rating: 4.0

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
Pit Bull					Lessons from Wall Street's Champion Trader - Thryft
Martin Schwartz, Amy Hempel  | Harper Business

Pit Bull Lessons from Wall Street's Champion Trader

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Goodreads rating: 4.19

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If you're looking to understand what it takes to win (and sometimes lose) big in the high-stakes arena of professional trading, "Pit Bull" is a mentor in book form. Marty Schwartz's candid narrative and valuable lessons give an unvarnished look into the mindset and methods that garnered him legendary status. It's a captivating tale sprinkled with actionable advice for anyone interested in the craft of trading or the sheer human drama of Wall Street.
Right or Wrong: The Memoirs of Lord Bell
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Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

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Goodreads rating: 3.62

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In stock: Well Read

If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Success Secrets to Maximise Business in China - Thryft
Larry T.L. Luah | Kuperard

Success Secrets to Maximise Business in China

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If you're looking to expand your horizons into the Chinese market, this book could be your guide. It's tailored for entrepreneurs and business enthusiasts eager to understand the complexities of conducting business in China. The book stands out for its in-depth exploration of Chinese cultural practices and how they intertwine with successful business strategies. It's not just a guide; it feels like an insider's roadmap to navigating the unique and often misunderstood business landscape of China.
The Whole Equation: A History of Hollywood - Thryft

The Whole Equation: A History of Hollywood

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If you're fascinated by the glitz and dirt under Hollywood's manicured nails, "The Whole Equation" is a compelling read. David Thomson cracks open the intricate puzzle of Tinseltown – glamor, business, and illusion intermingled. It's a narrative that doesn't just chronicle the rise of Hollywood but puts you in the shoes of those who built it and those entranced by its spectacles. It's about understanding your own place in the cinematic universe that so profoundly shapes our culture.
the 45 second presentation - Thryft

the 45 second presentation

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Imagine being able to convey your ideas and messages in just 45 seconds - capturing attention, leaving a lasting impact, and sparking curiosity in your audience. "The 45 Second Presentation" is the ultimate guide to mastering the art of concise and powerful communication. This book will equip you with the skills to clearly articulate your thoughts, engage listeners, and effectively convey your message, whether you're a salesperson, entrepreneur, or anyone looking to enhance their communication skills. Get ready to captivate your audience with this game-changing read.
Information Rules: A Strategic Guide to the Network Economy - Thryft
Carl Shapiro, Hal R. Varian  | Harvard Business Review Press

Information Rules: A Strategic Guide to the Network Economy

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Goodreads rating: 4.06

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In stock: Very Good

Think of "Information Rules" as your digital era compass. It's perfect for you if you're grappling with how to adapt traditional business strategies to the rapidly changing landscape of the information age. Shapiro and Varian translate dense economic theories into actionable advice, helping you to make informed decisions about pricing, protecting, and planning digital products and services. This book is like having an economist and a strategist right by your side.
Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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Goodreads rating: 4.05

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This book is a must-read for anyone interested in understanding the complexities of global marketing. With a focus on key strategies, it provides valuable insights into the ever-evolving world of marketing management. From market research to brand positioning, this book covers it all, equipping readers with the necessary knowledge and skills to navigate the global marketplace successfully. Whether you're a marketing student or a professional seeking to expand your global reach, this book will guide you in developing effective marketing campaigns and strategies that will set you apart from your competitors. Get ready to dive into the exciting world of global marketing and transform your business!
One Business, 99 Lessons
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One Business, 99 Lessons

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Recommended because: - This book is a treasure trove of practical business wisdom, presented in concise and easily digestible lessons. It covers a wide range of topics, from marketing strategies to managing employees, making it a valuable resource for entrepreneurs and business professionals alike. The author's straightforward writing style and real-life examples make the lessons relatable and applicable to various business situations. Whether you're a seasoned business owner or just starting out, this book will provide you with valuable insights and practical tips to help you succeed in the business world.
Business Secrets of Australia's Most Successful Woman Entrepreneur

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In stock: Well Read

If you're fascinated by self-made success stories, especially those breaking gender norms, Janine Allis's story will inspire you. It's not just a business manual but a narrative of grit, entrepreneurship, and the power of innovation. James Kirby offers a compelling look into the life and strategy of a woman who built a multimillion-dollar empire from scratch, perfect for aspiring entrepreneurs needing motivation.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Managing Bricks & Motar Retail - Thryft

Managing Bricks & Motar Retail

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If you're intrigued by the tactile world of retail and its traditional charm, this book offers a deep dive into managing physical stores. It's a must-read for those who appreciate the intricacies of brick-and-mortar operations and wish to understand the foundations that underpin successful retail strategies in an increasingly digital age.
The Cult of We: Wework and the Great Start-Up Delusion - Thryft

The Cult of We: Wework and the Great Start-Up Delusion

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If you enjoy gripping corporate sagas, "The Cult of We" is a wild ride through ambition and illusion. The authors give a front-row seat to WeWork's tumultuous journey, providing insights not just into the company, but also into the culture of speculative finance that can create such spectacular flameouts. It's a cautionary tale that reads like a thriller, perfect if you're fascinated by the intersection of entrepreneurship, excess, and the tech bubble.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Built-In Social: Essential Social Marketing Practices for Every Small Business
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If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft

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In stock: Well Read

Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
Turning Ideas Into Gold: A Practical Guide for Innovators
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John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

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Goodreads rating: 0.0

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In stock: Very Good

If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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In stock: Very Good

Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Leading the Revolution - Thryft
Gary Hamel | Harvard Business School Press

Leading the Revolution

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Goodreads rating: 3.82

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In stock: Very Good

Recommendation: "Leading the Revolution" is a must-read for entrepreneurs and business leaders who aspire to drive innovation and change in their industries. Hamel's insights into the principles behind revolutionary transformation, and his use of real-life examples, make this book an essential guide to building activist-friendly businesses and driving change from within. This book is particularly recommended for those seeking to challenge the status quo and create a lasting impact in their field.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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Goodreads rating: 3.33

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In stock: Well Read

This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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In stock: Very Good

Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
$1,000,000 in Property in One Year - Thryft
Steve McKnight | Wrightbooks

$1,000,000 in Property in One Year

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Goodreads rating: 4.29

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In stock: Very Good

If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.
You Call the Shots: Succeed Your Way and Live the Life You Want with the 19 Essential Secrets of Entrepreneurship

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In stock: Well Read

If the entrepreneurial itch has been nagging at you, "You Call the Shots" might just be the scratch you need. Cameron Johnson's journey is as inspiring as it is instructive, proving you don't need a mountain of cash or a shiny degree to make it big. It's for anyone who dreams of taking the reins, especially if you're looking for a young voice to echo your own ambitious whispers.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

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Goodreads rating: 3.41

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
A Bull in China: Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Random House

A Bull in China: Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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As China continues to emerge as a global economic powerhouse, "A Bull in China" could serve as your compass in this vast and sometimes overwhelming market. Jim Rogers, a seasoned investor with an eye for potential, offers his insights and experiences to help you recognize investment opportunities and understand the nuances of Chinese industries. Whether you're a seasoned investor or new to the international scene, this book has the potential to unlock the mysteries of profiting from China's dramatic growth.
Daddy's Logic: Live a Life of No Limits, No Excuses, No Regrets
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If you're feeling stuck in your career or you're a young professional seeking direction, "Daddy's Logic" could offer you the guidance you're craving. Anthony Rose distills the wisdom of his father, coupling it with influential stories that could propel you to break through barriers. The book's straightforward, relatable advice might provide that spark of inspiration to advance your career and personal life with renewed vigor and vision. It's like having a mentor in your pocket, guiding you to a life without boundaries.
Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman | Marshall

Why Entrepreneurs Eat Bananas

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Goodreads rating: 3.72

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This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.
My Father's Business: Guidelines for Ministry in the Marketplace

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"My Father's Business" is an insightful guide for Christians looking to incorporate their faith into the marketplace. It offers practical tips for achieving success while maintaining godly character and biblical principles. The author's personal experiences and prophetic teaching make for a unique read that will inspire and challenge readers.
The End Of Marketing As We Know It - Thryft
Sergio Zyman | Harper Business

The End Of Marketing As We Know It

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Goodreads rating: 3.72

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This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.
Mission - Thryft

Mission

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In stock: Very Good

"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.