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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch  | Harper Business

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.7

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.71

RM22.00 MYR RM15.00 MYR 32% off

81% off est. retail
Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft
Jeff Herman | Prima Lifestyles

Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over!

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 4.26

RM45.00 MYR RM19.00 MYR 58% off

For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

RM36.00 MYR

Goodreads rating: 4.13

RM36.00 MYR

The Hypnotic Salesman is a ground breaking revolution for any person or business wishing to get their message into the minds of others, increase sales and be more influential. The strategies, techniques and personal mastery skills that The Hypnotic Salesman provides you with will seperate the superior sales people from the average!
Managing the Dragon - How I'm Building a Billion-Dollar Business in China
Jack Perkowski | Crown Business

Managing the Dragon - How I'm Building a Billion-Dollar Business in China

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.74

RM41.00 MYR RM22.00 MYR 46% off

84% off est. retail
If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You
Richard Guare, Chuck Martin, Peg Dawson  | Amacom Books

Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 2.6

RM41.00 MYR RM30.00 MYR 27% off

73% off est. retail
Ever wonder what career suits you best? "Work Your Strengths" is like having a personal career counselor. By diving into this book, you'll tap into a scientific approach that reveals your unique strengths and aligns them with the most fitting careers. It's valuable for those on the career hunt or anyone looking to shift paths and ensure their professional life is both gratifying and suitable to their natural abilities.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.82

RM22.00 MYR RM15.00 MYR 32% off

94% off est. retail
Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

RM74.00 MYR RM48.00 MYR 35% off

Goodreads rating: 3.63

RM74.00 MYR RM48.00 MYR 35% off

65% off est. retail
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Developing Strategic Thought
Bob Garratt | Profile Books

Developing Strategic Thought

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.57

RM33.00 MYR RM22.00 MYR 33% off

If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 4.18

RM45.00 MYR RM15.00 MYR 67% off

88% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

RM48.00 MYR RM22.00 MYR 54% off

Goodreads rating: 3.72

RM48.00 MYR RM22.00 MYR 54% off

82% off est. retail
"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM143.00 MYR RM41.00 MYR 71% off

Goodreads rating: 3.94

RM143.00 MYR RM41.00 MYR 71% off

84% off est. retail
If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

RM85.00 MYR

Goodreads rating: 4.31

RM85.00 MYR

If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

RM64.00 MYR

Goodreads rating: 3.63

RM64.00 MYR

74% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
Advantage: How American Innovation Can Overcome the Asian Challenge
Adam Segal | W. W. Norton & Company

Advantage: How American Innovation Can Overcome the Asian Challenge

RM59.00 MYR

Goodreads rating: 3.77

RM59.00 MYR

47% off est. retail
If you're intrigued by global economics and the competitive dance between East and West, "Advantage" could broaden your perspective. It's a deep dive into the strengths and strategies that embolden American innovation against Asia's rise. Perfect for anyone interested in the interplay of technology, policy, and global market dominance.
Clueless in Advertising
Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

RM37.00 MYR

Goodreads rating: 3.32

RM37.00 MYR

74% off est. retail
If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.
Child-Care Service - Entrepreneur Magazine's Start-Ups
Jacquelyn Lynn | Entrepreneur Press

Child-Care Service - Entrepreneur Magazine's Start-Ups

RM52.00 MYR

Goodreads rating: 3.25

RM52.00 MYR

If you're toying with the idea of stepping into the food industry, this book could be a great asset. It compiles various business models—cafes to catering—into one resource, which could potentially save you hours of research. Plus, as it's from 2001, it might provide foundational insights complemented by a touch of nostalgia.
The Inspirations of Tao Zhu-Gong: Modern Business Lessons from an Ancient Past
Wee Chow-Hou | Prentice Hall Regents/esl

The Inspirations of Tao Zhu-Gong: Modern Business Lessons from an Ancient Past

RM19.00 MYR

Goodreads rating: 4.0

RM19.00 MYR

If you're looking at refining your business acumen with a blend of history and contemporary relevance, the lessons in this book will resonate deeply. Tao Zhu-gong's ancient principles are distilled into practical insights that can be applied to everyday business challenges. Imagine integrating strategic thinking from over two millennia ago into your modern corporate or entrepreneurial endeavors. This book is a bridge between past and present, offering wisdom that could differentiate you in today's competitive environment.
Straight From The CEO - The World's Top Business Leaders Reveal Ideas That Every Manager Can Use - Thryft
Just Arrived
Colin Price, G. William Dauphinais  | Simon & Schuster

Straight From the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

RM33.00 MYR

Goodreads rating: 3.07

RM33.00 MYR

49% off est. retail
If you're eager to elevate your management game, this book is like having a panel of mentor CEOs at your fingertips. Imagine sipping coffee while absorbing wisdom from the heads of industry giants, turning each page to uncover management secrets that can propel your team and organization forward. It's a global masterclass in leadership wrapped in 318 pages.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.2

RM33.00 MYR RM15.00 MYR 55% off

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
The Entrepreneur : 25 Golden Rules for the Global Business Manager - Thryft
William Heinecke | Wiley

The Entrepreneur: 25 Golden Rules for the Global Business Manager, Revised Edition

RM15.00 MYR

Goodreads rating: 4.1

RM15.00 MYR

If you're looking to shape your entrepreneurial journey with time-tested wisdom, this book will speak to you. Its 25 golden rules distill the essence of success in global business management, drawing from a wealth of experience. This read provides practical steps that are easily applicable across different markets, making it an ideal companion for the modern entrepreneur aiming for cross-border ventures.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.3

RM30.00 MYR RM15.00 MYR 50% off

86% off est. retail
This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

RM67.00 MYR RM30.00 MYR 55% off

Goodreads rating: 3.57

RM67.00 MYR RM30.00 MYR 55% off

73% off est. retail
"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life
Gary Hamel | Penguin Publishing Group

Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

RM48.00 MYR

Goodreads rating: 3.83

RM48.00 MYR

If you're feeling the pressure to keep your business or career on the cutting edge, "Leading the Revolution" could be your guidebook. Gary Hamel doesn't just talk theory; he provides a concrete action plan to stay ahead in a world where industry norms are constantly being upended. It's not just about surviving; it's about being a trailblazer in your field, which makes this book especially relevant in our fast-paced, ever-changing economy.
How to Write a Marketing Plan - Creating Success
John Westwood | Kogan Page Ltd

How to Write a Marketing Plan - Creating Success

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.34

RM33.00 MYR RM19.00 MYR 42% off

63% off est. retail
If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.
Facebook Marketing Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

RM159.00 MYR RM59.00 MYR 63% off

Goodreads rating: 3.25

RM159.00 MYR RM59.00 MYR 63% off

53% off est. retail
Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Richard C. Freed, Shervin Freed, Joseph D. Romano  | Mcgraw-hill

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

RM33.00 MYR

Goodreads rating: 3.56

RM33.00 MYR

77% off est. retail
If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

RM48.00 MYR RM30.00 MYR 38% off

Goodreads rating: 2.96

RM48.00 MYR RM30.00 MYR 38% off

77% off est. retail
If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
4-D Branding: Cracking the Corporate Code of the Network Economy
Thomas Gad | Financial Times Management

4-D Branding: Cracking the Corporate Code of the Network Economy

RM170.00 MYR

Goodreads rating: 3.87

RM170.00 MYR

If you're intrigued by the evolution of branding in the ever-changing network economy, "4-D Branding" might just be your next great read. Thomas Gad systematically breaks down branding into four digestible dimensions, offering a fresh perspective that could revitalize your view on creating or rejuvenating a brand. It's particularly insightful for those looking to understand the deeper layers of brand identity and their interconnectedness in our digital age.
Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Thryft
Roger Hussey, Jill Collis  | Palgrave Macmillan

Business Research: A Practical Guide for Undergraduate and Postgraduate Students

RM70.00 MYR RM19.00 MYR 73% off

Goodreads rating: 4.19

RM70.00 MYR RM19.00 MYR 73% off

95% off est. retail
Venturing into academic or professional business research can be daunting, but "Business Research" demystifies the process with clear guidance tailored for both undergrads and grad students. Its exercises and practical examples foster reflective learning—a perfect tool to build up your competency as a researcher and nail your projects with confidence.
What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business - Thryft
Donald J. Trump, Amy Henry  | St. Martin's Press

What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.21

RM33.00 MYR RM15.00 MYR 55% off

87% off est. retail
"What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business" by Amy Henry is a must-read for any woman looking to succeed in the business world. With real-life examples and practical advice, this book empowers women to use their femininity as an asset, not a liability. Amy's in-your-face approach and unique perspective as the last woman standing on "The Apprentice" make this book a refreshing and informative read.
Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!
Just Arrived
Robert T. Kiyosaki, Sharon L. Lechter  | Business Plus

Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!

RM37.00 MYR RM33.00 MYR 11% off

Goodreads rating: 4.09

RM37.00 MYR RM33.00 MYR 11% off

59% off est. retail
"Rich Dad's Retire Young, Retire Rich" is a great read for anyone who is looking to achieve financial freedom and retire early. Kiyosaki's book provides practical advice on how to build wealth and achieve long-term financial stability. The most unique aspect of the book is Kiyosaki's focus on developing a mindset of abundance instead of scarcity. Readers will learn about the importance of financial education, investing in assets, and living below their means. Overall, this book is a great resource for anyone looking to take control of their finances and achieve financial freedom.
Buying and Running a Florist Shop
Alan Peck | Alan Peck Publishing

Buying and Running a Florist Shop

RM78.00 MYR

Goodreads rating: 3.88

RM78.00 MYR

If you've been toying with the idea of diving into the floral business, this book is like having a mentor at your side. It's packed with practical advice rooted in firsthand experience, making it invaluable for navigating the beautiful, yet complex world of flowers and business. Ideal for aspiring florists and entrepreneurs alike.
Small Business Management: An Entrepreneurial Emphasis
Just Arrived
J. William Petty II, Carlos W. Moore, Justin G. Longenecker  | South-western College Pub

Small Business Management: An Entrepreneurial Emphasis

RM33.00 MYR

Goodreads rating: 3.78

RM33.00 MYR

If you're dreaming of launching your own business or want to infuse your small business with fresh ideas, "Small Business Management" is like having a mentor in book form. It strikes a balance between theoretical concepts and real-world application, packing in short cases that align with the chapters to illustrate the lessons vividly. With tools like BizPlanBuilder and integrated learning resources, this book doesn't just educate; it arms you with the instruments to plan and grow your business venture.
1,000 Dollars and an Idea: Entrepreneur to Billionaire
Sam Wyly | Newmarket Pr

1,000 Dollars and an Idea: Entrepreneur to Billionaire

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.73

RM37.00 MYR RM15.00 MYR 59% off

80% off est. retail
If you're captivated by the raw grit behind self-made success, "1,000 Dollars and an Idea" will resonate with you. Sam Wyly's memoir is more than an autobiography; it's a source of inspiration, providing real-world insights into how perseverance, innovative thinking, and a dash of daring can shape a remarkable business career. His story could motivate you to consider how your own ideas might change your life.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM45.00 MYR

Goodreads rating: 2.77

RM45.00 MYR

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
The Dilbert Principle
Scott Adams | Harper-collins

The Dilbert Principle

RM15.00 MYR

Goodreads rating: 3.87

RM15.00 MYR

If you've ever felt trapped in cubicle land, "The Dilbert Principle" might just be your humorous companion to corporate madness. Scott Adams combines his iconic cartoons with keen observations that'll have you nodding along and chuckling at the maddening but relatable world of office politics, bizarre management, and daily workplace rituals. It's like having a witty friend who gets the insanity of your 9-to-5 life.
How to Win Friends and Influence Profits
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits

RM189.00 MYR

Goodreads rating: 3.71

RM189.00 MYR

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

RM78.00 MYR RM15.00 MYR 81% off

Goodreads rating: 3.41

RM78.00 MYR RM15.00 MYR 81% off

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
Future Perfect
Stan Davis | Basic Books

Future Perfect

RM41.00 MYR

Goodreads rating: 3.74

RM41.00 MYR

"Future Perfect" offers a visionary take for progressive leaders aware that technology isn't just a tool but a game-changer in management practices. Reading it, you'd appreciate its foresight, particularly if you're keen on understanding how anticipatory strategies can leverage the relentless pace of tech advancements to shape organizations. It's a dive into how the future was envisioned over 30 years ago, providing context and reflection for today's tech-infused management landscape.
Wave 4 - Network Marketing In The 21St Century - Thryft
Richard Poe | Three Rivers Press

Wave 4 - Network Marketing In The 21St Century

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.16

RM22.00 MYR RM15.00 MYR 32% off

80% off est. retail
This book could be a good read for someone who wants to stay ahead in the network marketing industry and leverage the power of technology. Richard Poe's "Wave 4" takes you on a journey through the transformation of network marketing in the 21st century. With insightful examples and strategies, this book empowers you to reach new heights and seize the unlimited potential that technology brings to the industry. Get ready to revolutionize your network marketing business and thrive in the wired world of opportunities.
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
William G. Flanagan, Jaynie L. Smith  | Crown Currency

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

61% off est. retail
If you feel like you're constantly battling to stand out in a crowded market, "Creating Competitive Advantage" could be your game-changer. Jaynie Smith doesn't just theorize; she provides practical methods to discover what sets you apart and how to use that to eclipse the competition. It's like a treasure map for finding and flaunting your business's hidden gems.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft
Sharifah Mohamed, Willie Cheng  | Jossey-bass

The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM

RM78.00 MYR RM26.00 MYR 67% off

Goodreads rating: 4.25

RM78.00 MYR RM26.00 MYR 67% off

88% off est. retail
If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
Business Adventures: Twelve Classic Tales from the World of Wall Street
John Brooks | John Murray Learning

Business Adventures: Twelve Classic Tales from the World of Wall Street

RM37.00 MYR

Goodreads rating: 3.81

RM37.00 MYR

52% off est. retail
If you're intrigued by the intricacies of the corporate and financial worlds, "Business Adventures" might just become your next favorite read. Brooks offers a front-row view of some of Wall Street's most momentous events, which isn't just informative but also surprisingly engaging. It's like having an elegant dinner conversation with a savvy insider who knows all the juicy details about America's business giants.
Getting It Right the Second Time
Michael Gershman | Da Capo Press

Getting It Right the Second Time

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.47

RM41.00 MYR RM22.00 MYR 46% off

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM130.00 MYR RM30.00 MYR 77% off

Goodreads rating: 3.0

RM130.00 MYR RM30.00 MYR 77% off

73% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Mean Business: How I Save Bad Companies and Make Good Companies Great
Bob Andelman, Albert J. Dunlap  | Touchstone

Mean Business: How I Save Bad Companies and Make Good Companies Great

RM45.00 MYR RM26.00 MYR 42% off

Goodreads rating: 3.47

RM45.00 MYR RM26.00 MYR 42% off

80% off est. retail
Recommendation: - If you're looking for an inspiring read about revitalizing struggling companies and overcoming tough challenges in the business world, Mean Business is a must-read. Al Dunlap, dubbed "Chainsaw Al," shares his battle-tested strategies for turning around ailing companies and making them great again. His unconventional approach and colorful storytelling make this book both informative and exhilarating, offering invaluable lessons for anyone in the corporate world. Get ready to be inspired and motivated to take on any business challenge!
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Laura Ries, Al Ries  | Harper Business

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

RM48.00 MYR

Goodreads rating: 3.71

RM48.00 MYR

If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale  | Financial Times Management

Funky Business : Talent Makes Capital Dance

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.88

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 3.64

RM52.00 MYR RM22.00 MYR 58% off

92% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.