Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Marketing and the Law - Thryft
unknown author | Lexisnexis Butterworths Australia

Marketing and the Law

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This book could be valuable for marketers who want to navigate the complex landscape of marketing and the law. The book offers a unique perspective by framing legal issues from a marketer's point of view. The real-world case studies and clear explanations make it accessible to both students and marketing practitioners. The book is updated to reflect the latest developments in the Australian Consumer Law.
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

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If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft

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B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison-wesley

Multinational Business Finance

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Goodreads rating: 3.51

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Multinational Business Finance is an essential textbook for business managers who aspire to establish their businesses globally. This book covers various aspects of global finance and provides insights on financial management from a multinational perspective. It also includes case-studies that offer relevant examples to help readers develop a better understanding of global financial management.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft
Michael Dunn, Scott M. Davis, David A. Aaker  | Jossey-bass

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

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Goodreads rating: 3.74

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If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.
Success Secrets to Maximise Business in China - Thryft
Larry T.L. Luah | Kuperard

Success Secrets to Maximise Business in China

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If you're looking to expand your horizons into the Chinese market, this book could be your guide. It's tailored for entrepreneurs and business enthusiasts eager to understand the complexities of conducting business in China. The book stands out for its in-depth exploration of Chinese cultural practices and how they intertwine with successful business strategies. It's not just a guide; it feels like an insider's roadmap to navigating the unique and often misunderstood business landscape of China.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

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This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Million Dollar Prospecting Techniques - Thryft
The Million Dollar Round Table Center for Productivity | John Wiley & Sons

Million Dollar Prospecting Techniques

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Goodreads rating: 4.0

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If you're looking to revamp your sales approach, "Million Dollar Prospecting Techniques" could be an invaluable resource on your shelf. The book dives into the methodologies of the world's sales elites, unpacking the prospecting skills that have built formidable careers. It's not just a collection of tips but a deep dive into the mindset and strategies that can make cold calling, networking, and even electronic marketing a delight rather than a dread. This could be the mentor you've been seeking in print form, perfect for anyone serious about mastering the art of sales.
An Idea A Day... - 365 Great Business Ideas For Each Day Of The Year - Thryft
Marshall Cavendish | Marshall Cavendish International (asia)

An Idea A Day... - 365 Great Business Ideas For Each Day Of The Year

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Goodreads rating: 5.0

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This book would be a great read for entrepreneurs who are looking for a daily dose of inspiration and ideas to keep their business moving forward. The book is packed with a wide range of business ideas and tips that are presented in an easy-to-understand manner, making it easy for readers to put the insights into action. The book is designed to help entrepreneurs and business owners through every stage of their journey, from starting up to managing growth and reducing costs.
How to Write a Winning Business Report
Joseph R. Mancuso | Touchstone

How to Write a Winning Business Report

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Goodreads rating: 2.0

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If you're looking to secure funds for your business idea, this book is like a treasure map, guiding you through the creation of a business plan that resonates with investors. It's not just instructional; it offers real-world examples of successful plans that got the cash flowing. Whether you're a budding entrepreneur or a seasoned business owner seeking expansion, 'How To Write A Winning Business Report' can be your companion on the journey to convincing financiers to back your vision.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

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Goodreads rating: 4.0

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e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Profit or Growth? - Why You Don't Have to Choose - Thryft

Profit or Growth? - Why You Don't Have to Choose

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If you're at a crossroads with your business, striving for both growth and profit but unsure how to attain them simultaneously, "Profit Or Growth? Why You Don't Have To Choose" might offer the insights you're seeking. With a blend of theoretical framework and practical case studies, this book captures the essence of successful corporate strategies and execution methods from global industry leaders. It's ideal for business leaders who are in search of a blueprint to navigate the complex landscape of sustainable business growth.
I Don't Want to Be Poor: The Boyd Au Success Story
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This book could be a fantastic read for budding entrepreneurs and established business owners alike, as it not only tells the inspiring story of Boyd Au's success but also provides valuable business tips that can help readers improve their own endeavors. One unique feature of this book is its ability to seamlessly blend personal anecdotes with practical advice, creating a compelling narrative that readers won't want to put down.
Singapore: The Fintech Nation
Varun Mittal, Lilian Koh  | Mcgraw Hill

Singapore: The Fintech Nation

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If you're intrigued by the fusion of finance and technology, and how a city-state has positioned itself at the forefront of this revolution, "Singapore: The Fintech Nation" would be a valuable read. It not only outlines the systems in place but also the strategic approach taken to establish Singapore as a trend-setter in financial innovation. The insights offered can give you a thorough understanding of the rise of fintech within a specific economic context.
The AirAsia Story - How A Young Airline Made It Possible For Everyone To Fly And Became A Runaway Success Practically Overnight - Thryft

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This book could be a good read for anyone interested in the aviation industry and business success stories. The book conveys how a once young airline, AirAsia, made flying affordable to everyone and became a runaway success practically overnight. Readers can expect to learn key strategies that the airline employed to reduce costs and compete successfully in the industry.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft

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As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Lean Solutions - How Companies and Customers Can Create Value and Wealth Together

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In stock: Very Good

If you're interested in the intersection of business efficiency and consumer satisfaction, "Lean Solutions" is a doorway to understanding how both sides can benefit. The authors, Womack and Jones, delve into practical ways companies can reduce waste while enhancing the value for customers, an approach that could revitalize how you think about consumer relations.
How To Build A Multi-Level Money Machine - The Science Of Network Marketing - Thryft
Randy Gage, Prime Concepts Group Inc.  | Prime Concepts Group Inc

How To Build A Multi-Level Money Machine - The Science Of Network Marketing

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Goodreads rating: 4.21

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Recommendation: Hey there! If you're looking for the ultimate guide to achieving financial freedom through network marketing, look no further. "How To Build A Multi-Level Money Machine - The Science Of Network Marketing" is like having Randy Gage, the world's leading expert, by your side, showing you exactly how to build a thriving network and generate ongoing passive income. This book not only teaches you the core principles of network marketing, but also provides practical strategies for prospecting, presenting, and developing leaders on your team. It's the ultimate blueprint for success in this industry. Get ready to unlock the secrets to building a large, exponentially-growing organization and transform your financial future!
Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman | Marshall

Why Entrepreneurs Eat Bananas

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Goodreads rating: 3.72

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This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
The Entrepreneur : 25 Golden Rules for the Global Business Manager - Thryft
Heinecke | Wiley

The Entrepreneur : 25 Golden Rules for the Global Business Manager

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Goodreads rating: 4.1

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This book could be a good read for you if you're an aspiring entrepreneur looking for practical insights and advice on managing a global business. The author, William Heinecke, presents 25 'Golden Rules' that can be applied by any entrepreneur around the world. With a lively and practical writing style, this book provides valuable guidance and wisdom to help you navigate the challenges of entrepreneurship in a global context. Whether you're just starting out or already on your entrepreneurial journey, these golden rules will serve as a valuable roadmap to success.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
King Icahn: The Biography of a Renegade Capitalist

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Immerse yourself in the narrative of a self-made tycoon whose name sends shivers down the spines of CEOs everywhere. "King Icahn" delves into Carl Icahn's world, providing an insider perspective full of confrontations and boardroom battles that could inspire or intimidate any aspiring maverick in the business sphere. It's an honest, unflinching portrait of a financial titan that reads like a thriller and educates like a textbook.
Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible
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Let's face it, we all wish we had more hours in our day, but this book, my fellow time-traveler, is the next best thing. It's not just about squeezing tasks into a crowded agenda; it's about reshaping the way you approach your time. Brian Tracy isn't just offering tips; he's handing over a mindset makeover that promises to turbocharge your productivity and decision-making, giving your 24-hours the impact of 48.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

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Goodreads rating: 3.2

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If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur - Thryft

Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur

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In stock: Very Good

If you're itching to carve your own path in the business world, Tobak's insights can be the beacon you need. He cuts through the noise of contemporary business advice to highlight that real success stems from innovative leadership rather than following trends. Think of the book as a roadmap to developing the kind of entrepreneurial spirit that defines industry leaders, guiding you away from the crowd and towards your own extraordinary journey.
Chindia: How China and India Are Revolutionizing Global Business - Thryft
Peter Engardio | Mcgraw Hill

Chindia: How China and India Are Revolutionizing Global Business

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Goodreads rating: 3.4

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If you're looking to understand the dynamic business landscapes of China and India, this book is invaluable. The collective insights from the seasoned journalists of BusinessWeek break down complex markets into strategies and concepts that you can actually apply to your company, offering a pragmatic look at how to not just survive, but flourish amidst the changing face of global business.
Big Idea - Thryft
Shaoqiang Wang | Page One Publishing

Big Idea

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If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft

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The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Start and Run a Profitable Consulting Business
Douglas A. Gray | Kogan Page

Start and Run a Profitable Consulting Business

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Goodreads rating: 3.0

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If you're eyeing the consulting world and aim to carve out your own success story, this book might just be the blueprint you need. Douglas A. Gray lays out a comprehensive roadmap that covers everything from starting your consulting practice to mastering the art of selling your expertise. It's not just about the consulting work itself; it's also about the skills needed to run a successful business. This could be your desk-side mentor in the exhilarating, challenging journey of consultancy.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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Goodreads rating: 3.0

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know - Thryft
William G. Droms, Jay O. Wright  | Basic Books

Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know

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Goodreads rating: 3.21

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In stock: Well Read

Dive into this book if crunching numbers scares you. You're not alone if the mere thought of finance and accounting makes your eyes glaze over. This book is crafted for those who want to grasp the financial basics without diving too deep into the jargon. It's practical, filled with real-world examples that link theory with the everyday decisions you face as a professional. Whether you're aiming to brush up your skills for better business conversations or just want to make more informed decisions for your own venture, this guide has you covered.
Reimagining Business Education - Insights and Actions from the Business Education Jam

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If you're involved in academia or corporate learning, "Reimagining Business Education" is particularly relevant. The book outlines a potential roadmap for revitalizing business education, combining insights from a major collaborative event with forward-looking perspectives. It could fuel your thoughts on how to make learning more responsive to today's rapidly evolving business landscape.
Can! - Thryft
Jonas Ericsson | Math Paper Press

Can!

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If you're itching for a dose of inspiration from someone who's successfully made the leap into unfamiliar territory, "Can!" is bound to resonate with you. Jonas Ericsson's tale isn't just about starting a business; it's a story brimming with cultural exploration and dogged perseverance. You'll be immersed in the vibrant energy of Singapore's retail landscape, all while learning that the entrepreneurial drive, when paired with tenacity and vision, knows no borders.
How the Web Was Won: Microsoft from Windows to the Web - The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire

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In stock: Very Good

"How The Web Was Won" is a must-read for anyone interested in the history of technology, especially for those who want to understand the rise of Microsoft and its impact on the PC industry. Andrews' researched portrayal of characters and business strategies offers a dramatic account of Microsoft's transition from a software empire to an internet giant, and its ensuing anti-monopoly charges. One of the unique features of this book is its focus on the personalities of the people behind Microsoft's success.
Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research? - Thryft

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If you're someone who likes to delve deep into the ethical implications of modern advancements, "Science In The Private Interest" will not disappoint. This book offers a thought-provoking critique of how academia's traditional quest for knowledge can be compromised by the allure of financial gain. It's a compelling read for anyone interested in the delicate balance between scientific integrity and the lure of commercial success.
Setting Profitable Prices					A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant - Thryft
Marlene Jensen | Wiley

Setting Profitable Prices A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

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Goodreads rating: 3.75

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In stock: Very Good

If you're running a tight ship with eyes set on maximizing profits without outsourcing expertise, Marlene Jensen's guide could be your treasure map. It offers practical, actionable strategies tailored to your business's unique needs. Deeming time and funds as luxury, this book serves as an economized alternative to pricey consultancies, aiming to arm you with insider wisdom to navigate the competitive markets.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft

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For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
Go-To Expert, The: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
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If you've been searching for a way to stand out professionally, 'The Go-To Expert' could be your playbook. It's the kind of read that demystifies personal branding and reputation-building in the corporate world. With clear strategies, it's essentially a guide to becoming the person companies can't wait to hire or do business with. It's about transforming from just another name in the industry to the name that everyone trusts and recommends.
Key Management Models - The Management Tools And Practices That Will Improve Your Business - Thryft
Steven Ten Have | Ft Press

Key Management Models - The Management Tools And Practices That Will Improve Your Business

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Goodreads rating: 3.5

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If you're someone intrigued by streamlined business approaches and looking for insights into well-established management methodologies, "Key Management Models" is likely to become your go-to guide. This book condenses complex theories into accessible concepts, perfect for quick referencing or gaining a broad introduction to the best practices in modern management. With its clear explanations and practical usage guidance, it's an essential tool on your desk whether you're a seasoned manager or an aspiring business professional.
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

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If you're keen on underdog stories, you'll appreciate how "The Barefoot Spirit" isn't just about wine but grit and innovation. You get to ride along with a couple who turned their naivety into a strategy, turning every setback into a step forward. It's a story that mixes practical business wisdom with the heartwarming reality of pursuing a dream with tenacity. It's an especially motivational read if you’ve ever thought about starting your own venture.
More Great Ideas A Day ... - 365 More Business Ideas For Each Day Of The Year - Thryft
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas A Day ... - 365 More Business Ideas For Each Day Of The Year

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Goodreads rating: 3.0

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Imagine kick-starting every day with a fresh business insight. That's what you get from "More Great Ideas A Day...". It's like having a personal business guru providing you with a daily dose of innovation, tailor-made for improving your company's agility and your professional prowess. If you want to stay ahead of the curve in a rapidly changing market, consider this book your go-to catalyst for daily growth and inspiration.
Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

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If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.
Harvard Business Review on Marketing - Thryft
Harvard Business Review | Harvard Business Press

Harvard Business Review on Marketing

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Goodreads rating: 3.87

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In stock: Well Read

If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business

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If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
Power of Property: Securing Your Future Through Real Estate - Thryft
Bruce Brammall, Karina Barrymore  | Wrightbooks

Power of Property: Securing Your Future Through Real Estate

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If increasing your net worth through property intrigues you, ‘Power of Property’ might just become your go-to resource. Karina Barrymore demystifies the complexities of real estate investments, providing a clear strategy that's adaptable whether you're eyeing a modest apartment or an expansive portfolio. Her guidebook is straightforward, highlighting risks and rewards, and it effectively coaches on discerning good opportunities from bad—an invaluable compass for both novice and seasoned investors.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.