Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

In one line

Dynamic strategies for corporate transformation

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In one line

Dynamic strategies for corporate transformation

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Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Frederick Newell | Mcgraw-hill

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

In one line

Transforming online retail with authentic customer engagement.

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In one line

Transforming online retail with authentic customer engagement.

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If you're in the e-commerce space, "Loyalty.com" could be particularly valuable for you. Frederick Newell digs into the crux of evolving customer relationships in the face of digital expansion. It's a book that can provide insight on personalizing customer interactions and transitioning from mere data points to genuine connections, an asset if you're looking to enhance customer loyalty in the online retail world.

Photographer's Market Guide to Building Your Photography Business
Vik Orenstein | Penguin Publishing Group

Photographer's Market Guide to Building Your Photography Business

In one line

Essential strategies for growing photography businesses.

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In one line

Essential strategies for growing photography businesses.

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If you've got a knack for photography and a dream of turning it into a career, this book is like a mentor guiding you through the business landscape. It'll offer you practical advice to navigate the complexities of marketing, legalities, and financial management, which are often stumbling blocks for creatives. Consider this your blueprint for turning passion into profession.

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science
Evan Matthew Dudik | Amacom Books

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

In one line

Innovative strategic thinking through history and science.

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In one line

Innovative strategic thinking through history and science.

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Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.

Marketing Plan Handbook
Robert W. Bly | Entrepreneur Press

Marketing Plan Handbook

In one line

Practical marketing essentials for lean budgets.

Goodreads 3.91

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In one line

Practical marketing essentials for lean budgets.

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If you're aiming to maximize the impact of your marketing efforts without breaking the bank, this book is tailored for you. 'Marketing Plan Handbook' demystifies the process, breaking down sophisticated concepts into actionable strategies. Perfect for entrepreneurs and small business owners eager to craft a marketing blueprint that aligns with their unique visions and financial constraints. Following Bly's guidance could make the difference in your business reaching its full potential.

Internet Commerce

Internet Commerce

In one line

Transformative effects of e-commerce on business practices.

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In one line

Transformative effects of e-commerce on business practices.

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If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.

The Only Investment Guide You'll Ever Need
Andrew Tobias | Harvest Books

The Only Investment Guide You'll Ever Need

In one line

Personal finance demystified, wealth-building made accessible.

Goodreads 3.9

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In one line

Personal finance demystified, wealth-building made accessible.

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If you feel overwhelmed by the complex jargon of investing, this book could be your financial ally. Andrew P. Tobias has a knack for breaking down intimidating concepts into bite-sized, understandable pieces. It's like having a wise, witty friend guiding you through the maze of investing, ensuring you feel confident and equipped to make those all-important financial decisions for your future.

Globalizing Strategy - Thryft

Globalizing Strategy

In one line

Mastering total global strategy for multinational companies.

Goodreads 3.5

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In one line

Mastering total global strategy for multinational companies.

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Globalizing Strategy is an essential read for managers who are interested in learning how to develop a successful global strategy. The book provides a comprehensive approach to globalization, and it is based on research conducted with senior executives of multinational firms. It offers an array of practical insights into designing global products and services, global marketing, making global moves, building global organizations, etc. The real-world examples and case studies from American, European, and Japanese companies make it an invaluable resource.

Forbes' Greatest Business Stories of All Time
Daniel Gross | Wiley

Forbes' Greatest Business Stories of All Time

In one line

Chronicles of visionaries revolutionizing industries and society.

Goodreads 3.87

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In one line

Chronicles of visionaries revolutionizing industries and society.

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If you're fascinated by the intersection of great fortunes and innovative thinking, this book will speak to you. It delves into the narratives of luminaries whose daring decisions and business acumen not only built empires but also shaped the modern world. It's a treasure trove of motivation for aspiring entrepreneurs and a captivating read for anyone intrigued by the giants whose shoulders today's business world stands upon.

The Dilbert Principle
Scott Adams | Harper-collins

The Dilbert Principle

In one line

Satirical take on corporate culture's absurdity.

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In one line

Satirical take on corporate culture's absurdity.

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If you've ever felt trapped in cubicle land, "The Dilbert Principle" might just be your humorous companion to corporate madness. Scott Adams combines his iconic cartoons with keen observations that'll have you nodding along and chuckling at the maddening but relatable world of office politics, bizarre management, and daily workplace rituals. It's like having a witty friend who gets the insanity of your 9-to-5 life.

Confessions of an S.O.B
Allen H. Neuharth | Doubleday Business

Confessions of an S.O.B

In one line

Unapologetic executive's revealing, candid life story.

Goodreads 3.71

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In one line

Unapologetic executive's revealing, candid life story.

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If straight-shooting, no-nonsense narratives draw you in, Al Neuharth's "Confessions of an S.O.B." might just be the book for you. It's a stark look into the life of a powerful media figure, with all the unvarnished truths about the climb to the top and the sacrifices that come with it. It appeals to those fascinated by the grit behind the glamour of high-profile careers.

The Business Side of Veterinary Medicine: What Veterinary Schools Don't Teach You
Tom Harbin, M. Duffy Jones | Mill City Press, Inc

The Business Side of Veterinary Medicine: What Veterinary Schools Don't Teach You

In one line

Veterinary practice meets essential business acumen.

Goodreads 3.62

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In one line

Veterinary practice meets essential business acumen.

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Venturing into veterinary medicine isn't just about animal care—it's also about running a successful business. Whether you're newly graduated or seasoned in the field, this book fills the gap left by vet schools. It's a comprehensive guide that tackles the intricacies of finance, law, and operations within a veterinary context, providing you with the tools to thrive professionally and financially throughout your career. It's like having a mentor that prepares you for the realities of veterinary entrepreneurship.

The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

In one line

Revolutionize your business with SOA and Web 2.0.

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In one line

Revolutionize your business with SOA and Web 2.0.

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.

203 Ways to be Supremely Successful in the New World of Selling - Thryft
John R. Graham | Macmillan General Reference

203 Ways to be Supremely Successful in the New World of Selling

In one line

Sales wisdom for the modern professional.

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In one line

Sales wisdom for the modern professional.

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This book could be a good read for anyone looking to excel in the world of sales. With 203 practical and proven techniques, it offers valuable insights on how to be successful without relying on gimmicks. From overcoming voice mail obstacles to effectively finding and closing more sales, it equips you with the wisdom needed to thrive in the ever-evolving market. A must-read for those seeking to master the art of selling in the new world of business.

Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google - Thryft
Charlie Ayers | Dorling Kindersley

Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google

In one line

Fuel your mind with food.

Goodreads 3.8

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In one line

Fuel your mind with food.

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If you're a busy individual who wants to eat healthily and improve brain function, "Eat Yourself Smart" is the book for you. With tips on going organic and raw, and over 90 recipes from around the world, including quick "food-on-run" ideas, this book will help you power up your day with nutritious and delicious meals. You'll learn how the author, Charlie Ayers, fed Google's employees and how you can eat like them too.

The World at Your Feet: Three Strikes to a Successful Entrepreneurial Life
Sabirul Islam | Marshall Cavendish Books Ltd

The World at Your Feet: Three Strikes to a Successful Entrepreneurial Life

In one line

Entrepreneurial success through sports metaphors.

Goodreads 4.43

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In one line

Entrepreneurial success through sports metaphors.

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If you're eager to kickstart your entrepreneurial journey, "The World at Your Feet" might just be what you need. Using sports as a metaphor, it breaks down complex business concepts into digestible lessons. It could resonate with you if you're a sports enthusiast looking for strategic and motivational insights to tackle the entrepreneurial world.

Dealmaker: A Real Estate Mogul's Blueprint for Success
Jerry L. Wallace | Career Pr Inc

Dealmaker: A Real Estate Mogul's Blueprint for Success

In one line

Blueprint for building a real estate empire.

Goodreads 1.0

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In one line

Blueprint for building a real estate empire.

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If you're keen on demystifying the towering world of real estate, "Dealmaker" might just be your go-to manual. Jerry Wallace doesn't just flaunt success; he dissects his journey for you. It's a rare peek into a mogul's mind, with tangible takeaways whether you're making your first investment or scaling your portfolio. Picture yourself absorbing wisdom that fueled a multibillion-dollar empire—that's "Dealmaker."

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

In one line

Unraveling capitalism's manifestation in contemporary China.

Goodreads 3.25

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In one line

Unraveling capitalism's manifestation in contemporary China.

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.

Strategic Management of Technology and Innovation - Thryft
Robert A. Burgelman | Richard D Irwin

Strategic Management of Technology and Innovation

In one line

Master the art of strategic technology management

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In one line

Master the art of strategic technology management

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This book is perfect for anyone who wants to gain a comprehensive understanding of managing technology and innovation in the business world. It provides the latest research and real-life cases from prestigious institutions like Harvard and Stanford, allowing readers to learn from the best. By reading this book, you will be equipped with the knowledge and skills to effectively navigate the rapidly changing landscape of technology and make strategic decisions that drive innovation and success in your organization.

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers
Michael J. Bauer, Charles C. Poirier | Berrett-koehler Publishers

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

In one line

Internet evolution transforming supply chain management.

Goodreads 2.33

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In one line

Internet evolution transforming supply chain management.

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If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.

Job Hunting 3.0: Skills and Secrets to Sell Yourself Effectively in the Modern Age
Richard Maun | Unkno

Job Hunting 3.0: Skills and Secrets to Sell Yourself Effectively in the Modern Age

In one line

Navigate modern job market with proven strategies.

Goodreads 3.76

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In one line

Navigate modern job market with proven strategies.

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Hey there! If you've been feeling overwhelmed by the job search process, "Job Hunting 3.0" could be like a lighthouse in a storm. It's not just about sprucing up your CV anymore; this book arms you with a contemporary toolkit to tackle the ever-evolving job market confidently. Think of it as your personal job search boot camp, prepping you to become the standout candidate you deserve to be. With insights drawn from high-level seminars, you'll discover secrets that could turn job hunting from daunting to empowering.

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit - Thryft
Jerold Freier | Prentice Hall

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit

In one line

Master Mergers & Acquisitions: Grow Your Business

Goodreads 0.0

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In one line

Master Mergers & Acquisitions: Grow Your Business

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This book is an in-depth guide to help individuals learn how to acquire companies successfully and operate a business profitably. Written by an experienced author, it covers everything you need to know about successful corporate acquisitions, including finance, tax implications, and legalities. If you are a business owner looking to grow through acquisitions, this book is a must-read.

Altering Houses and Small Scale Residential Developments
Colin Bridger Dip Arch MSc MCIOB, Ann Bridger | Routledge

Altering Houses and Small Scale Residential Developments

In one line

Guide to revamping homes and small-scale properties.

Goodreads 0.0

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In one line

Guide to revamping homes and small-scale properties.

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Whether you're looking to update your family home or dive into a small property development, this book could be your go-to guide. It's detailed, yet accessible, providing practical advice and creative solutions for transforming spaces. Imagine having a blueprint for renovation success at your fingertips – this book can be just that.

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

In one line

Sell anything with ease: Bypass No

Goodreads 4.18

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In one line

Sell anything with ease: Bypass No

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Nat G. Bodian | Mcgraw-hill

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

In one line

Practical direct marketing expertise condensed.

Goodreads 3.0

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In one line

Practical direct marketing expertise condensed.

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As someone looking for actionable insights in direct marketing, you'll appreciate Nat Bodian's comprehensive guide. It's like having a mentor in your pocket, sharing four decades of hands-on experience. Whether you're crafting mail campaigns, perfecting telemarketing scripts, or selecting mailing lists, this book has a trove of strategies that can sharpen your skills and drive your sales. It's the kind of resource you'll return to again and again – each tip potentially saving or making you money.

Making It Big in Software: Get the Job, Work the Org, Become Great
Sam S. Lightstone | Prentice Hall

Making It Big in Software: Get the Job, Work the Org, Become Great

In one line

A roadmap to software career success.

Goodreads 3.63

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In one line

A roadmap to software career success.

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As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.

30 Days to Online PR & Marketing Success
Gail Z. Martin | Weiser

30 Days to Online PR & Marketing Success

In one line

Achieve online visibility on a shoestring budget.

Goodreads 3.64

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In one line

Achieve online visibility on a shoestring budget.

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If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.

Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

In one line

Career growth through strategic networking techniques.

Goodreads 3.25

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In one line

Career growth through strategic networking techniques.

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If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

In one line

Invigorate work life; escape workplace monotony.

Goodreads 3.77

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In one line

Invigorate work life; escape workplace monotony.

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.

What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs - Thryft
Jan Norman | Kaplan Publishing

What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs

In one line

Real-world advice from successful entrepreneurs.

Goodreads 0.0

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84% off est. retail
In one line

Real-world advice from successful entrepreneurs.

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This book offers practical financing advice that is backed by the experiences of 101 successful entrepreneurs. It's a great resource for those starting their own businesses or looking for ways to raise capital. The book's unique feature is that it provides real-life stories and insights, which makes it much more relatable than other finance books. Users are likely to appreciate the practicality of this book and find it helpful in their own journey to financing their businesses.

Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

In one line

Integrating innovation with practical management insights.

Goodreads 3.77

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In one line

Integrating innovation with practical management insights.

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As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.

Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People - Thryft
Carol Frank | Entrepreneurial Adventures

Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People

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Candid entrepreneurial wisdom from painful missteps.

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Candid entrepreneurial wisdom from painful missteps.

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If you've dreamt of starting your own venture, this book is a trove of real-world sagacity. It's an unfiltered chronicle of the bumpy roads to success straight from those who navigated them. Let their hindsight give you foresight, as you learn the hard-earned lessons of these resilient business leaders. It's like chatting with a mentor who's been through the wringer and come out wiser on the other side.

Be a Great Entrepreneur
Alex McMillan | Hodder & Stoughton

Be a Great Entrepreneur

In one line

Practical guide with real entrepreneur experiences.

Goodreads 3.25

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In one line

Practical guide with real entrepreneur experiences.

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If starting a business is on your radar, "Be a Great Entrepreneur" could be like a mentor in text form. With Alex Macmillan at the helm, you get the down-to-earth practical advice blended with insightful interviews from those who've navigated the entrepreneurial waters. It's not just a book—it's a companion on your journey to business success.

Balanced Scorecard Strategy for Dummies
Chuck Hannabarger | Wiley India Pvt Ltd

Balanced Scorecard Strategy for Dummies

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Turn strategy into measurable business progress

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Turn strategy into measurable business progress

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This hands-on guide translates mission and vision into quantifiable goals. It balances customer needs, growth, education, finances, and productivity. Ideal for monitoring performance beyond the bottom line.

Great Ikea! A Brand for All the People - Great Brand Stories
Elen Lewis | Cyan Communications

Great Ikea! A Brand for All the People - Great Brand Stories

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Iconic IKEA's rise: affordable design democratized globally.

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Iconic IKEA's rise: affordable design democratized globally.

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Elen Lewis captures IKEA's game-changing strategy in "Great Ikea! A Brand for All the People," offering an insightful backstory to the now-ubiquitous Swedish furniture brand. It delves into how IKEA made good design accessible to the public and succeeded in creating a brand identity known around the world. If you're intrigued by brand evolution or interested in the intersection of design and commerce, this exploration of IKEA's philosophy and business savvy is a compelling read.

Giving 2.0: Transform Your Giving and Our World
Laura Arrillaga-Andreessen | Jossey-bass

Giving 2.0: Transform Your Giving and Our World

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Transform your impact: beyond traditional philanthropy.

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Transform your impact: beyond traditional philanthropy.

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If you’re yearning to make a real difference in the world, "Giving 2.0" could be the guide you’re looking for. It's not just about charity, but about being a change-maker. Laura Arrillaga-Andreessen has made it her mission to redefine giving in the modern age, blending technology, collaboration, and innovation with traditional forms of philanthropy. This book might just change the way you think about your capacity to contribute, no matter the size of your wallet.

The Circle of Innovation: You Can't Shrink Your Way to Greatness
Tom Peters | Knopf

The Circle of Innovation: You Can't Shrink Your Way to Greatness

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Revolutionizing management through creativity and innovation.

Goodreads 3.9

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Revolutionizing management through creativity and innovation.

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If you're feeling stuck in a rut with traditional management approaches, "The Circle of Innovation" is a breath of fresh air. Thomas J. Peters doesn't just tell you to think outside the box; he dismantles the box with dynamic graphics and provocative insights. It's for forward-thinkers eager to embrace challenges and transform their leadership style.

Ready for Anything: 52 Productivity Principles for Getting Things Done
David Allen | Penguin Books

Ready for Anything: 52 Productivity Principles for Getting Things Done

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Unique Efficiency secrets to work smarter, not harder.

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Unique Efficiency secrets to work smarter, not harder.

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This book could be a good read for a user who wants to boost their productivity and learn practical strategies to improve their work and personal life. David Allen shares 52 proven methods to clear the mind, focus attention, and take action to achieve more in less time. With his wit and inspiration, Allen shows readers how to reduce stress, increase energy, and ultimately work and live at their very best. Get ready to unleash your productivity potential with this book.

The Asian Advantage
George S. Yip | Basic Books

The Asian Advantage

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Exploring cultural influence on Asian-American success.

Goodreads 3.5

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In one line

Exploring cultural influence on Asian-American success.

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If you're intrigued by how cultural values shape success, "The Asian Advantage" might resonate with you. It delves into the societal and familial influences that have arguably propelled Asian-Americans in various fields. This book could spark thought-provoking conversations on privilege, work ethic, and the complex layers of identity.

Kellogg on Branding
Alice M. Tybout, Philio Kotler, Tim Calkins | Wiley

Kellogg on Branding

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Comprehensive insight into dynamic brand management.

Goodreads 4.09

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In one line

Comprehensive insight into dynamic brand management.

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If branding feels like a mystery, "Kellogg on Branding" is the decoder ring you've been looking for. Imagine learning from professors and professionals who've been in the trenches of the branding battlefield. This book doesn't just scratch the surface; it's an immersive dive into strategies that can elevate your understanding and management of brands, making it a vital resource for marketers, executives, or anyone intrigued by the power of branding.

What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business - Thryft
Donald J. Trump, Amy Henry | St. Martin's Press

What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business

In one line

Speak up, step up, move up: Women in business.

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In one line

Speak up, step up, move up: Women in business.

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"What It Takes: Speak Up, Step Up, Move Up : A Modern Woman's Guide to Success in Business" by Amy Henry is a must-read for any woman looking to succeed in the business world. With real-life examples and practical advice, this book empowers women to use their femininity as an asset, not a liability. Amy's in-your-face approach and unique perspective as the last woman standing on "The Apprentice" make this book a refreshing and informative read.

The Rules of Management: A Definitive Code for Managerial Success
Richard Templar | Pearson Education

The Rules of Management: A Definitive Code for Managerial Success

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Mastering management effortlessly with golden principles.

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In one line

Mastering management effortlessly with golden principles.

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If you've ever felt like management is a mysterious art, "The Rules of Management" could demystify it for you. Richard Templar offers a straightforward guide to navigating complex workplace dynamics while focusing on personal and team success. The book's practicality shines in its ability to make the reader feel like they're gaining insider knowledge, equipping them with the tools to not just survive, but thrive as a manager.

Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith | Business Plus

Selling the Invisible: A Field Guide to Modern Marketing

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Revolutionize marketing: crisp strategies for service-based businesses.

Goodreads 3.94

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In one line

Revolutionize marketing: crisp strategies for service-based businesses.

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Selling the Invisible is an essential read for anyone looking to market a service-based business. The book's unique and distinctive feature is its collection of quick and practical strategies that can be easily implemented by businesses of any size. The author's focus on the critical role of emotion and vividness in marketing is particularly noteworthy. Readers have praised the book for its fresh perspective and actionable tips, making it a must-read for any service-oriented business looking to stand out in a crowded market.

Project Management: The Managerial Process (Int'l Ed) - Thryft
Erik W. Larson | Mcgraw Hill Higher Education

Project Management: The Managerial Process (Int'l Ed)

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Holistic approach to technical and human project management.

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Holistic approach to technical and human project management.

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This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.

The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

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Maximize your online marketing strategy with ease.

Goodreads 2.0

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88% off est. retail
In one line

Maximize your online marketing strategy with ease.

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"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.

Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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China Dawn - Thryft
David Sheff | Harper Business

China Dawn

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China's Tech Trailblazers: The Risk-Takers

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China's Tech Trailblazers: The Risk-Takers

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China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives
Kumaran Rajaram | Springer

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

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Holistic strategies for dynamic educational landscapes.

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In one line

Holistic strategies for dynamic educational landscapes.

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If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication - Thryft
Neil Gershenfeld | Basic Books

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication

In one line

Design and manufacture products at home

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In one line

Design and manufacture products at home

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With personal fabrication, users can create customized products with ease, making it a must-read for individuals interested in the convergence of technology and creativity. Gershenfeld offers a fascinating glimpse into the future of consumer technology, showcasing how personal fabrication will change the way we interact with the world around us.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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