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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Social Psychology, Media and Research Update : United States Edition - Thryft
Elliot Aronson, Tim Wilson, Robin M. Akert  | Prentice Hall

Social Psychology, Media and Research Update : United States Edition

RM74.08 MYR from RM29.41 MYR Save up to 60%

Goodreads rating: 4.02

RM74.08 MYR from RM29.41 MYR Save up to 60%

In stock: Very Good

"Social Psychology, Media and Research Update" offers an engaging way to learn social psychology through storytelling. This book is perfect for undergraduate students looking to grasp the concepts of social psychology in a fascinating and memorable manner. The book uses a scientific approach to teach social psychology while emphasizing on engaging storytelling. Highly recommended for students looking for an entertaining yet educational read.
That Used to Be Us - What Went Wrong with America - and How It Can Come Back
Thomas L. Friedman, Michael Mandelbaum  | Little Brown And Company

That Used to Be Us - What Went Wrong with America - and How It Can Come Back

from RM33.13 MYR

Goodreads rating: 3.8

from RM33.13 MYR

In stock: Very Good

If you're wondering about the shifts in American society, this book might be your cup of tea. Friedman and Mandelbaum offer a compelling narrative that slices through the fog of political and economic discourse. They do not just present problems but offer a lens of optimism to view America's potential for revitalization, a read that balances critique with hope.
Big Data
Kenneth Cukier, Viktor Mayer-Schönberger  | John Murray

Big Data

from RM33.13 MYR

Goodreads rating: 3.69

from RM33.13 MYR

In stock: Well Read

If you're looking to demystify the buzz around big data, this book digs into its practical applications and potential perils with real-world examples. You'll appreciate the book's balance, not only celebrating big data's achievements but also addressing its "dark side" with a critical eye. For anyone curious about how big data reshapes economies, societies, and personal lives, this insightful read might just spark your next big idea.
The Talent Code: Greatness Isn't Born, It's Grown
New
COYLE DANIEL | Arrow

The Talent Code: Greatness Isn't Born, It's Grown

from RM33.13 MYR

Goodreads rating: 4.04

from RM33.13 MYR

In stock: Very Good

The Talent Code is a must-read for anyone who wants to understand how talent is really developed. Through fascinating stories of musicians, athletes, and individuals from all walks of life, Coyle takes readers into the mind-bending world of skill acquisition. This book shows that greatness isn't innate - it's the result of hard work and deliberate practice. The most unique and distinctive feature of this book is its practical advice on how to improve one's own abilities, no matter how much you think you have reached your limits.
The Rules of People: A Personal Code for Getting the Best from Everyone
New
Richard Templar | Pearson Business

The Rules of People: A Personal Code for Getting the Best from Everyone

from RM33.13 MYR

Goodreads rating: 3.66

from RM33.13 MYR

In stock: Well Read

Reasons to read: - This book offers a unique set of rules that can help you navigate and master the art of human interactions. - It provides practical advice on understanding, communicating, and building better relationships with people in all areas of your life. - The author's insights and strategies can empower you to improve your personal and professional relationships, ultimately leading to a more fulfilled and successful life.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM33.13 MYR from RM21.96 MYR Save up to 37%

Goodreads rating: 3.91

RM33.13 MYR from RM21.96 MYR Save up to 37%

In stock: Very Good

If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The World Is Flat: The Globalized World in the Twenty-First Century
New
Thomas L. Friedman | Penguin Books

The World Is Flat: The Globalized World in the Twenty-First Century

from RM30.76 MYR

Goodreads rating: 3.69

from RM30.76 MYR

In stock: Well Read

If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
Leadership and the New Science - Thryft
Margaret J. Wheatley | Berrett-koehler Publishers

Leadership and the New Science

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 4.1

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Very Good

If you're intrigued by how innovative scientific concepts can revolutionize the way we understand and apply leadership, then "Leadership and the New Science" is right up your alley. Margaret Wheatley presents a fascinating blend of quantum physics and organizational management that's sure to provide fresh perspectives on empowerment and change, making it perfect for forward-thinking leaders seeking to evolve their approach to guiding others.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 3.69

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Well Read

Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
R for Dummies - Thryft
Joris Meys, Andrie De Vries  | For Dummies

R for Dummies

RM44.30 MYR from RM33.13 MYR Save up to 27%

Goodreads rating: 3.88

RM44.30 MYR from RM33.13 MYR Save up to 27%

In stock: Very Good

If you've ever felt daunted by the complexities of R, "R for Dummies" could be your ally. This book takes a gentle approach, ideal if you're a newcomer to statistical programming. It promises to ease the learning curve with practical examples and step-by-step guidance, all while keeping things light and digestible. It's especially appealing for its pragmatic tips on integrating R with programs you might already be familiar with, like Excel.
The Industries of the Future
Alec J. Ross | Simon & Schuster

The Industries of the Future

from RM33.13 MYR

Goodreads rating: 3.97

from RM33.13 MYR

In stock: Very Good

This book is a must-read for anyone curious about what lies ahead in the world of technology and innovation. With firsthand experiences and in-depth analysis, Alec Ross provides a vivid and informed perspective on the forces that are shaping our economic future. From robotics to cybercrime, he explores the industries that will have the greatest impact and offers valuable insights on how we can adapt to thrive in the changing landscape. Get ready for an enlightening journey into the industries of the future.
Principles Of Economics - Thryft
Euston Quah, N. Gregory Mankiw, Peter Wilson  | Cengage Learning Asia

Principles Of Economics

RM263.93 MYR from RM141.09 MYR Save up to 47%

Goodreads rating: 4.09

RM263.93 MYR from RM141.09 MYR Save up to 47%

In stock: Very Good

If you're looking to grasp the basics of economics with a focus on the Asian market, "Principles of Economics" could be the perfect starting point. By adapting Mankiw's authoritative text to include Asian economic institutions, policies, and real-life examples, this book doesn't just teach economic concepts; it connects them to the world you interact with every day. Whether you're a first-timer in economics or looking to see how the principles apply specifically in Asia, this read promises relevance and clarity in one package.
Creating a Learning Society: A New Approach to Growth, Development, and Social Progress
New
Joseph E. Stiglitz, Bruce Greenwald, Philippe Aghion  | Columbia University Press

Creating a Learning Society: A New Approach to Growth, Development, and Social Progress

from RM66.63 MYR

Goodreads rating: 3.76

from RM66.63 MYR

In stock: Like New

If you're intrigued by the intricacies of economic growth and societal development, "Creating a Learning Society" could be a thought-provoking read for you. Stiglitz and Greenwald delve deep into the role of knowledge in shaping economies, offering a critical analysis of government policies and their impact on progressing—as opposed to hindering—societal learning and productivity. This book challenges conventional economic wisdom and could profoundly alter your understanding of what contributes to a nation’s prosperity, making it a compelling choice for students, policy-makers, and anyone interested in the future of economic development.
Working With Emotional Intelligence
Daniel Goleman | Bantam Books

Working With Emotional Intelligence

from RM33.13 MYR

Goodreads rating: 3.83

from RM33.13 MYR

In stock: Well Read

If you feel that traditional notions of intelligence don't quite resonate with your personal or professional experiences, this book will be an eye-opener. Daniel Goleman makes a compelling case for reevaluating what we consider as markers for success, showcasing the profound impact of emotional and social skills in the workplace. It's a must-read if you want to understand and improve the way you interact with colleagues and navigate your career.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

RM44.30 MYR from RM21.96 MYR Save up to 54%

Goodreads rating: 3.8

RM44.30 MYR from RM21.96 MYR Save up to 54%

In stock: Well Read

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
Lateral Thinking: Creativity Step by Step
New
Edward de Bono | Harper Colophon

Lateral Thinking: Creativity Step by Step

from RM33.13 MYR

Goodreads rating: 3.77

from RM33.13 MYR

In stock: Well Read

Recommendation: This practical guide offers techniques to develop lateral thinking to generate innovative ideas. It teaches readers to move beyond vertical thinking, which focuses on one logical step after another, to seeing the potential in lateral thinking. Edward de Bono argues that vertical thinking is useful but not the only way to solve problems and generate creative solutions. Recommended for those looking to cultivate creativity in both personal and professional settings.
The Triple Package: What Really Determines Success
Amy Chua, Jed Rubenfeld  | Bloomsbury

The Triple Package: What Really Determines Success

from RM33.13 MYR

Goodreads rating: 3.61

from RM33.13 MYR

In stock: Very Good

If you're intrigued by what drives success in culturally distinct groups, "The Triple Package" could be an eye-opener. Chua and Rubenfeld dive into cultural psychology and sociology, examining how certain traits contribute to the success of groups like Mormons, Chinese Americans, and Jews in the United States. It's a compelling read that may challenge your perspectives on ambition, group identity, and the ingredients of success.
Ultralearning: Accelerate Your Career, Master Hard Skills and Outsmart the Competition
New
Scott H. Young | Harpercollins

Ultralearning: Accelerate Your Career, Master Hard Skills and Outsmart the Competition

from RM36.85 MYR

Goodreads rating: 3.95

from RM36.85 MYR

In stock: Like New

"Ultralearning" by Scott Young isn't just another self-help guide. It's a toolkit for survival in a rapidly evolving job market. Through riveting stories and practical advice, it empowers you to learn more quickly and effectively. Whether you're aiming to enhance your career or dive into new intellectual pursuits, Young's strategies from successful ultralearners can put you on the fast track to personal advancement.
That Used to Be Us
New
Thomas L. Friedman, Michael Mandelbaum  | Farrar, Straus And Giroux

That Used to Be Us

from RM33.13 MYR

Goodreads rating: 3.8

from RM33.13 MYR

In stock: Very Good

"That Used to Be Us" by Thomas L. Friedman is a must-read for anyone looking to understand the challenges America faces in the modern world. This book provides a concise analysis of the factors that led to America's decline in recent decades and offers practical ways to reverse this trend. Its most unique feature is Friedman's ability to explain complex ideas in simple terms, making it accessible to a wide range of readers. Overall, it would be a great read for those interested in geopolitics and understanding the current state of America.
Research Methods for Business Students - Thryft
Mark N.K. Saunders | Pearson

Research Methods for Business Students

RM126.20 MYR from RM51.74 MYR Save up to 61%

Goodreads rating: 3.91

RM126.20 MYR from RM51.74 MYR Save up to 61%

In stock: Very Good

This book is essential for anyone pursuing research, providing comprehensive guidance from topic selection to data collection and analysis. The book includes real-life case studies and examples, making it easy to apply learnings to practical research projects. Students will benefit from the book's clear definitions and checklists, which provide step-by-step guidance throughout the entire process. Overall, this book is a necessary tool for students pursuing business research.
Category Management - Positioning Your Organization to Win
New
National Textbook Company | Ntc Business Books

Category Management - Positioning Your Organization to Win

from RM33.13 MYR

Goodreads rating: 3.33

from RM33.13 MYR

In stock: Very Good

If you're eager to deepen your understanding of retail dynamics and transform your approach to category management, this book serves as an invaluable compendium. It's like a seasoned mentor that lays down the groundwork for competitive retail positioning and strategic thinking in an ever-evolving market. This could be the insightful partner you need to steer your organization towards success.
The Knowledge Evolution - Expanding Organizational Intelligence
Verna Allee | Routledge

The Knowledge Evolution - Expanding Organizational Intelligence

from RM33.13 MYR

Goodreads rating: 3.5

from RM33.13 MYR

In stock: Very Good

If you're in management or part of a team that's looking to innovate and stay ahead in today's fast-paced, information-driven economy, "The Knowledge Evolution" might just be the guidebook you need. Verna Allee offers not only a deep dive into the mechanics of knowledge creation and sharing within organizations but also practical advice that can be applied to improve your company's intelligence. It's especially relevant if you're aiming to comprehend and implement knowledge management methodologies or simply looking to foster a more learning-centric workplace culture.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM122.47 MYR from RM51.74 MYR Save up to 60%

Goodreads rating: 5.0

RM122.47 MYR from RM51.74 MYR Save up to 60%

In stock: Well Read

Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Engineering Design Process, International Edition - Thryft
Yousef Haik, Tamer Shahin  | Nelson Engineering

Engineering Design Process, International Edition

RM44.30 MYR from RM18.24 MYR Save up to 60%

Goodreads rating: 3.5

RM44.30 MYR from RM18.24 MYR Save up to 60%

In stock: Very Good

This book could be a great read for students studying engineering as it provides explicit guidance, case studies, labs, and group projects to reinforce learning. With a focus on hands-on learning and teamwork, students are taken through the 6 critical steps of the design process, which include problem articulation, market analysis, function analysis, concept development, evaluating alternatives, and marketing. Overall, this book would have a great impact on those looking to solve engineering problems by following a concrete approach.
Practical Guide to Inspection, Testing and Certification of Electrical Installations - Thryft
Christopher Kitcher | Taylor & Francis

Practical Guide to Inspection, Testing and Certification of Electrical Installations

RM40.58 MYR from RM21.96 MYR Save up to 54%

Goodreads rating: 3.58

RM40.58 MYR from RM21.96 MYR Save up to 54%

In stock: Well Read

This practical guide is perfect for students, experienced electricians, and those working in allied industries on domestic and industrial installations. Chris Kitcher’s use of real-world color photos and sample forms make it easy to understand and apply to the job. It also covers all the theory required for City & Guilds 2391-10 and 2392-10 Certificates exams, as well as Part P Competent Person courses, City & Guilds 2330 Level 3 courses, NVQs, and apprenticeships.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

RM62.91 MYR from RM25.69 MYR Save up to 59%

Goodreads rating: 0.0

RM62.91 MYR from RM25.69 MYR Save up to 59%

In stock: Well Read

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Mastering Economics - Thryft
Jack Harvey | Red Globe Press

Mastering Economics

RM89.27 MYR from RM55.47 MYR Save up to 38%

Goodreads rating: 3.0

RM89.27 MYR from RM55.47 MYR Save up to 38%

In stock: Very Good

If the fluid dance of supply and demand, the guiding hand of government intervention, and the complexities of the UK's dance with the EU intrigue you, Jack Harvey's revision in the "Mastering Economics" book is your perfect partner. It unpacks dense economic concepts into more manageable insights, a match for any scholar or enthusiast eager to understand the bones of market dynamics.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 2.0

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Well Read

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
A Simple Guide to SPSS for Windows - for Version 12.0 - Thryft
Lee A. Kirkpatrick, Brooke C. Feeney  | Wadsworth Publishing

A Simple Guide to SPSS for Windows - for Version 12.0

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 5.0

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

A great book for students who want to learn how to perform statistical analysis using SPSS. The book provides a no-nonsense and practical approach to understanding Version 12.0 of the software. Kirkpatrick and Feeney's guide covers everything from basic descriptive statistics to more advanced procedures like regression and ANOVA, making it an excellent resource for those working on homework assignments or conducting research projects.
Communication Mosaics : An Introduction to the Field of Communication, International Edition - Thryft
Julia T. Wood | Cengage Learning

Communication Mosaics : An Introduction to the Field of Communication, International Edition

RM55.47 MYR from RM25.69 MYR Save up to 59%

Goodreads rating: 3.49

RM55.47 MYR from RM25.69 MYR Save up to 59%

In stock: Well Read

This book is a great choice for anyone who wants to improve their communication skills, both in their personal and professional life. Its unique feature is its focus on the mosaic-like nature of communication, emphasizing the different contexts in which communication takes place. The author's first-person narrative style and relatable student commentaries make the text engaging and easy to read, while its up-to-date research and practical advice provide readers with concrete steps to becoming a more effective communicator. Overall, this book is highly recommended for anyone looking to enhance their communication skills and succeed in their personal and professional endeavors.
Migrating to Object Technology - Thryft
Ian Graham | Addison-wesley

Migrating to Object Technology

RM40.58 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 4.0

RM40.58 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

Recommendation: This book provides a comprehensive plan for transitioning to object-oriented programming, with a focus on protecting existing investments. It offers practical advice for organizations facing this migration problem and emphasizes the importance of standards in the process. Additionally, the book provides a detailed look at the SOMA method and continues on from Object Oriented Methods. A useful read for practitioners who are transitioning to object technology.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.76

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
World Class Quality: Using Design of Experiments to Make It Happen
Keki R. Bhote, Adi Bhote  | Amacom Books

World Class Quality: Using Design of Experiments to Make It Happen

from RM33.13 MYR

Goodreads rating: 4.14

from RM33.13 MYR

In stock: Very Good

If you're keen on taking your company's quality standards to the next level, 'World Class Quality' could be the resource you're looking for. It offers practical tools and techniques that you can implement across various sectors. Plus, with its expanded content and focus on managerial coaching, it's a guide that aspires to make quality control an integral part of your organization's culture. Whether you're in manufacturing or service, this book seems promising for those who want to foster continuous improvement and reliability.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.65

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

RM111.30 MYR from RM48.02 MYR Save up to 59%

RM111.30 MYR from RM48.02 MYR Save up to 59%

In stock: Well Read

This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

RM21.96 MYR from RM14.52 MYR Save up to 43%

Goodreads rating: 3.67

RM21.96 MYR from RM14.52 MYR Save up to 43%

In stock: Very Good

This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Business Research Methods - Thryft

Business Research Methods

RM33.13 MYR from RM18.24 MYR Save up to 45%

RM33.13 MYR from RM18.24 MYR Save up to 45%

In stock: Very Good

If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

RM33.13 MYR from RM21.96 MYR Save up to 37%

Goodreads rating: 4.29

RM33.13 MYR from RM21.96 MYR Save up to 37%

In stock: Like New

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
The Global Fourth Way: The Quest for Educational Excellence
New
Dennis Shirley, Andy Hargreaves  | Corwin

The Global Fourth Way: The Quest for Educational Excellence

from RM55.47 MYR

Goodreads rating: 4.05

from RM55.47 MYR

In stock: Very Good

If you’re passionate about evolving the educational landscape, "The Global Fourth Way" beckons you. Andrew Hargreaves provides a pragmatic blueprint for transformative leadership in education, marrying inspirational ideals with the concrete skillset needed to enact significant reform. Through relatable success stories and solid strategies, this book offers a pragmatic approach to making sustainable, positive changes in the educational system, making it an invaluable tool for educators and leaders committed to excellence.
Expert Systems for the Professional - Thryft
Stuart E. Savory | Pearson Higher Education

Expert Systems for the Professional

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 0.0

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

This book is a must-read for anyone seeking to understand and harness the power of expert systems in their professional field. Stuart E. Savory offers a comprehensive exploration of artificial intelligence, providing actionable insights and real-world examples. With its clear and concise explanations, this book equips professionals with the knowledge to leverage expert systems and stay ahead in an increasingly digital world.
Object-Oriented Analysis - Thryft
Peter Coad, Edward Yourdon  | Yourdon

Object-Oriented Analysis

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.49

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

Recommendation: 1. If you're new to Object-Oriented Programming (OOP) and looking for a comprehensive guide to mastering its principles, "Object-Oriented Analysis" is the book for you. The authors, Peter Coad and Edward Yourdon, provide an easy-to-understand introduction to the basics of OOP in this timeless classic that is still relevant today. This book stands out because of its clear and concise explanation of the foundational concepts of OOP, making it easy to understand for any reader interested in software development.
Organisational Behaviour: Concepts, Controversies and Applications
New
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

from RM33.13 MYR

Goodreads rating: 0.0

from RM33.13 MYR

In stock: Well Read

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Excel for Chemists : A Comprehensive Guide - Thryft
E. Joseph Billo | Wiley-vch

Excel for Chemists : A Comprehensive Guide

RM70.36 MYR from RM29.41 MYR Save up to 58%

Goodreads rating: 3.8

RM70.36 MYR from RM29.41 MYR Save up to 58%

In stock: Well Read

"Excel for Chemists" could be a valuable resource for chemistry students and professionals who want to use Excel as a tool to manage various chemical calculations. The book is highly recommended by "Choice" and "The Nucleus" and has been revised and updated with an abundance of new examples. The book is arranged in a user-friendly format containing illustrations and examples of chemical applications, and step-by-step instructions for programming Excel to automate repetitive data-processing tasks. The CD-ROM included in this edition contains useful spreadsheet templates, macros, and other tools. This book will help readers take full advantage of Excel's scientific calculating power to process, analyze, and present scientific data.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

RM33.13 MYR from RM21.96 MYR Save up to 37%

Goodreads rating: 4.0

RM33.13 MYR from RM21.96 MYR Save up to 37%

In stock: Well Read

If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
Web Information Management : A Cross-Disciplinary Textbook - Thryft
Stephen M. Mutula, Justus M. Wamukoya  | Chandos Publishing

Web Information Management : A Cross-Disciplinary Textbook

RM59.19 MYR from RM25.69 MYR Save up to 61%

Goodreads rating: 4.0

RM59.19 MYR from RM25.69 MYR Save up to 61%

In stock: Well Read

"Web Information Management: A Cross-Disciplinary Textbook is an essential read for students, faculty, and practitioners seeking to understand the complex world of web-based information management. With a comprehensive examination of tools and methods such as search engines, metadata, portals, subject directories, and subject gateways, this book offers a unique and distinctive approach to understanding web-based information management. Its emphasis on the gaps in existing tools and methods provides a thought-provoking analysis for readers looking to innovate and advance the field."
Systems Analysis And Design In A Changing World - Thryft
John W. Satzinger | Course Technology

Systems Analysis And Design In A Changing World

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.67

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book is perfect for anyone looking to understand and master the art of systems analysis and design. With its comprehensive coverage of both traditional and object-oriented approaches, it provides a roadmap to effectively analyze and design systems. What sets it apart is its emphasis on project management, ensuring that you not only understand the theory but also how to successfully execute projects. Whether you're a student or a professional, this book will equip you with the knowledge and skills to navigate the ever-changing world of systems analysis and design.
The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents (2nd Edition) - Thryft
David Phu an Chiem, Brian Caswell  | World Scientific Publishing Company

The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents (2nd Edition)

RM29.41 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 3.86

RM29.41 MYR from RM18.24 MYR Save up to 45%

In stock: Like New, Very Good

This book could be a good read for you if you're interested in pushing the boundaries of traditional thinking and want to gain a deeper understanding of how education, psychology, neuroscience, and technology will shape the future. With extensive research and thought-provoking insights, The 3-Mind Revolution challenges conventional wisdom, providing you with the tools to adapt and succeed in an ever-changing world. Don't miss out on this opportunity to revolutionize your own thinking and become a global leader in your field.
The Speed Reading Book - Thryft
Tony Buzan

The Speed Reading Book

RM33.13 MYR from RM29.41 MYR Save up to 11%

Goodreads rating: 3.56

RM33.13 MYR from RM29.41 MYR Save up to 11%

In stock: Very Good

If you're looking to not just read but devour books with greater understanding, "The Speed Reading Book" by Tony Buzan might just be the brain gym you need. It's practical, with self-assessments and Mind Mapping techniques, and perfect for anyone aiming to enhance their intellectual efficiency—be it for studies, work, or personal knowledge expansion. Plus, it's an enjoyable read that promises skills you can use immediately.
E-Research : Methods, Strategies, and Issues - Thryft
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research : Methods, Strategies, and Issues

RM51.74 MYR from RM21.96 MYR Save up to 58%

Goodreads rating: 4.0

RM51.74 MYR from RM21.96 MYR Save up to 58%

In stock: Very Good

E-Research is an essential read for any student or researcher looking to utilize the vast resources available on the internet. Through a clear and concise approach, the book demystifies the entire research process, highlighting the key tools and techniques required to conduct effective research in a Net-enabled context. With practical examples and case studies, the book presents an exhaustive overview of the methodology, ethics, and best practices governing Net-based research, making it a must-read for any aspiring researcher.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 3.51

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Well Read

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.