Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Post-American World: Release 2.0
Fareed Zakaria | W. W. Norton & Company

The Post-American World: Release 2.0

RM31.00 MYR

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Goodreads rating: 3.86

RM31.00 MYR

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64% off est. retail
If you're intrigued by global politics and shifting power dynamics, Fareed Zakaria's "The Post-American World" is a must-read. Zakaria offers a thought-provoking analysis that isn't fixated on America's decline but is instead an exploration of the rise of other nations on the world stage. His clear, insightful prose examines an evolving global landscape, providing a fascinating lens to view our current and future international relations.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

RM48.00 MYR

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55% off est. retail
If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

Regular price RM41.00 MYR RM15.00 MYR 63% off

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If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

RM34.00 MYR

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54% off est. retail
If you’re intrigued by the intersection of altruism and economics, "Building Social Business" could resonate with you. Muhammad Yunus, a trailblazer in microcredit, introduces an inspiring economic model that marries profit with purpose. Imagine a world where businesses thrive while addressing social issues; this book could be your guide to understanding and maybe even participating in such innovative ventures.
Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR

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If you're fascinated by the power of collective intelligence and the era of open-source innovation, "Wikinomics" is your window into the future of business and economics. Don Tapscott expertly guides you through real-world examples of mass collaboration reshaping industries. This isn’t just for tech enthusiasts; it's a blueprint for anyone interested in adapting to a rapidly changing digital landscape.
An award-winning senior editor at Fast Company evaluates the ways in which the world's largest retail company and employer affects everyday life on a global level, in an account that reveals the radical ways in which the company impacts American economics, the workforce, and the environment. 50,000 first printing.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

RM41.00 MYR

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If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball
Noam Cohen | The New Press

The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

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Goodreads rating: 3.54

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This book dives deep into how Silicon Valley's tech titans have redefined not just the market, but society's very fabric. If words like 'innovation' and 'disruption' pique your interest, but you're also keen to understand the ripple effects on politics and community, then this might just be the read that broadens your perspective on the digital age's architects. It's an eye-opener about the untold consequences of a tech-ridden future.
The End of Poverty : How We Can Make it Happen in Our Lifetime - Thryft

RM31.00 MYR

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Jeffrey Sachs draws on his remarkable 25 years' experience to offer a thrilling and inspiring vision of the keys to economic success in the world today. Marrying vivid storytelling with acute analysis, he sets the stage by drawing a conceptual map of the world economy and explains why, over the past 200 years, wealth and poverty have diverged and evolved across the planet, and why the poorest nations have been so markedly unable to escape the trap of poverty. Sachs tells the remarkable stories of his own work in Bolivia, Poland, Russia, India, China and Africa to bring readers with him to an understanding of the different problems countries face. In the end, readers will be left not with an understanding of how daunting the world's problems are, but how solvable they are and why making the effort is both our moral duty and in our own interests.
The Rise of the Creative Class and How It's Transforming Work, Leisure, Community and Everyday Life

RM41.00 MYR

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If you've noticed changes in your workplace, social circles, or even the pace of your city, "The Rise of the Creative Class" offers a perspective that might resonate with you. Richard Florida's exploration into how creativity has become a pivotal economic force can help you understand why these changes are happening. It's a must-read if you're curious about the evolving landscape of work and lifestyle—and how you fit into this new creative paradigm.
If you're intrigued by the undercurrents that drive societal shifts, "The Pirate's Dilemma" offers an insightful perspective. It's a deep dive into the rebellious fringes that shape mainstream culture and commerce. The book could be a great pick for you if you're fascinated by the interplay between subversion and progress, and how today's rebels are crafting tomorrow's norms.
The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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If you're fascinated by global economics and business strategy, diving into "10 Trillion Prize" will feel like striking gold. It's more than a book—it's an insightful expedition into the burgeoning wallets of China and India's middle class. It'll equip you with understanding and strategies to harness unprecedented consumer potential. Perfect for entrepreneurs and executives eyeing global expansion, this book encapsulates the essence of two economic powerhouses of tomorrow.
Revolutionary Wealth - Thryft
Alvin Toffler, Heidi Toffler  | Knopf

Revolutionary Wealth

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Goodreads rating: 3.88

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Starting with the publication of their seminal bestseller, Future Shock , Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
Fashion Babylon
Imogen Edwards-Jones | Corgi Books

Fashion Babylon

RM52.00 MYR

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Goodreads rating: 3.42

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If you've ever been curious about the behind-the-scenes world of high fashion, "Fashion Babylon" offers a tantalizing peek. It's like sitting front row at Fashion Week and getting whispered all the industry secrets. Dive into this book to unveil the true labor and drama that stitches together the glamorous tapestry of the fashion scene.
Buying In: The Secret Dialogue Between What We Buy and Who We Are

RM78.00 MYR

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If you're intrigued by the subtle ways our purchases reflect and shape our identity, "Buying In" is a must-read. Rob Walker takes you on a thought-provoking journey that challenges conventional wisdom about consumer behavior. It's an insightful exploration that will change the way you think about every product in your life.
Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich

RM67.00 MYR

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If you're curious about how sudden wealth changes perspectives and impacts society, "Richistan" is a window into that world. Robert Frank doesn't just list facts; he takes you on a journey through the lives of these newfound millionaires, offering a glimpse into the blend of opulence, philanthropy, and the unique subculture they inhabit. It's an enlightening read that might change how you view money and success.
The Economist: Megachange : The world in 2050 - Thryft
John Andrews, Daniel Franklin  | Profile Books

The Economist: Megachange : The world in 2050

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Goodreads rating: 3.61

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This book, "The Economist: Megachange: The world in 2050," is a must-read for those who are curious about what lies ahead. With expert contributors from The Economist, it provides a comprehensive outlook on the major trends that will shape our world in the next four decades. From population shifts to technological advancements, this book explores the significant changes that will occur and the impact they will have. Packed with compelling facts and figures, it offers a deep insight into the future of our planet. Whether you're an economist, futurist, or simply interested in understanding the world to come, this book is an essential resource. Get ready to have your mind expanded and be prepared for the megachanges that await us all.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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Goodreads rating: 3.25

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Brokerage and Closure					An Introduction to Social Capital
							- Clarendon Lectures in Management Studies - Thryft

RM67.00 MYR

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If you're intrigued by the intersection of sociology and business, Burt's exploration of social capital could illuminate how relationships and networks fuel success in the corporate world. It breaks down complex social phenomena into understandable concepts, explaining why who you know could be as important as what you know, especially in the rapidly changing landscape of modern business. This read could change the way you network.
Future Shock
Alvin Toffler | Bantam

Future Shock

RM22.00 MYR

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Goodreads rating: 3.81

RM22.00 MYR

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"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
Everything We Know Is Wrong: The Trend Spotters Handbook

RM45.00 MYR

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If you've ever felt skeptical about common wisdom or popular opinions, "Everything We Know Is Wrong" might resonate with you. Magnus Lindkvist isn't just speculating; he provides a grounded tour through evolving trends that question what we take for granted. It's a book that's as provocative as it is enlightening, suitable for anyone intrigued by what tomorrow might look like and how today's "truths" might not hold up.
Land of Desire: Merchants, Power, and the Rise of a New American Culture

RM34.00 MYR

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If you're intrigued by how American consumer culture evolved, "Land of Desire" is a must-read. It's not just an academic exploration; it's an engaging narrative that digs deep into the historical transformation of the United States from the 1880s onward. You'll find yourself captivated by the way William Leach intertwines cultural insights with the rise of new consumer attitudes, making sense of the 'cult of comfort' that has shaped modern America.
Global Shift: Mapping the Changing Contours of the World Economy

RM45.00 MYR

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If you're eager to unravel the complexities of our interconnected world economy, "Global Shift" offers a treasure trove of insights. It's not just informative but also updated with the most recent data and discussions around economic globalization. Dicken's articulate presentation will cater to your curiosity about how transnational corporations, technology, and various states shape our lives. This book might just turn the abstract concept of globalization into a tangible reality for you.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture - Thryft
Taylor Clark | Back Bay Books

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

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Goodreads rating: 3.75

Regular price RM52.00 MYR RM15.00 MYR 71% off

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For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

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Goodreads rating: 4.0

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International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Strategies For Asia Pacific Meeting New Challenges
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies For Asia Pacific Meeting New Challenges

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Goodreads rating: 3.56

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If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
The New Deal At Work - Managing The Market-Driven Workforce - Thryft
Peter Cappelli | Harvard Business Review Press

The New Deal At Work - Managing The Market-Driven Workforce

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Goodreads rating: 3.13

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"The New Deal At Work provides valuable insights for managers on navigating the complexities of managing a modern, market-driven workforce. The book offers practical advice on how to adapt to changes in the employer-employee relationship and effectively address workforce management issues. Highly recommended for anyone looking to stay ahead of the curve in today's rapidly evolving job market."
Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region

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If you're fascinated by innovation hubs and wonder how they tick, this is your must-read. It takes you through Silicon Valley's history, exploring the symbiosis of technology, investment, and academia that's spurred countless startups into global giants. It sheds light on the intricate web of social and business norms that give rise to an entrepreneurial mecca, making a complex ecosystem understandable and intriguing. Whether you're an entrepreneur, an investor, or someone who's simply interested in the mechanics of success, Kenney's insights offer valuable lessons.
Don't They Know It's Friday? Cross Cultural Considerations for Business and Life in the Arabian Gulf

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If you're looking to understand the intricate dance of business and social interactions in the Arabian Gulf, "Don't They Know It's Friday?" is your go-to guide. Jeremy Williams distills essential insights, making it an invaluable tool for Westerners working with Gulf nationals. The book’s practical take on managing cultural differences could make your Gulf experience far less daunting and more successful.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Phishing for Phools: The Economics of Manipulation and Deception
Just Arrived

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If you've ever suspected that market deals aren't always what they seem, "Phishing for Phools" will resonate with you. Nobel laureates Akerlof and Shiller expertly peel back the layers of deception inherent in free markets, revealing the psychological games played on consumers. It's a revelatory read that enlightens and empowers by showing how knowledge can protect us from being economic "phools."
The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want
Douglas A. Klein, David Sirota  | Ft Pr

The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want

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Goodreads rating: 3.79

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If you're finding it hard to inspire passion among your team, "The Enthusiastic Employee" could be a game-changer for you. The book's actionable insights, grounded in substantial research and data from millions of employees, provide a blueprint for fostering a workplace culture where enthusiasm thrives. By debunking common management myths and offering practical advice, it's a key read for anyone looking to lead an engaged and productive team.
Facebook Effect: The Inside Story of the Company That Is Connecting the World
David Kirkpatrick | Virgin Publishing

Facebook Effect: The Inside Story of the Company That Is Connecting the World

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Goodreads rating: 3.86

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If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

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Goodreads rating: 3.99

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

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Goodreads rating: 4.22

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Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

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If you've ever wondered why design matters more now than ever in products we buy or the environments we cherish, "The Substance of Style" is a must-read. It delves into how our preferences and choices are shaped by aesthetics, potentially altering your perspective on everyday items and the spaces around you. This book might fundamentally change how you view consumer culture and personal taste.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Business and Society: Corporate Strategy, Public Policy and Ethics
James E. Post | Mcgraw-hill Education - Europe

Business and Society: Corporate Strategy, Public Policy and Ethics

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Goodreads rating: 3.67

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This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
Designing Effective Organizations: How to Create Structured Networks - Thryft
Michael Goold, Andrew Campbell  | Wiley

Designing Effective Organizations: How to Create Structured Networks

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Goodreads rating: 3.5

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If you're facing the challenges of aligning your company's structure with its strategic goals, this book is a must-read. Goold and Campbell delve into organizational design with a level of thoroughness that promises to replace vague decision-making with precise, actionable frameworks. Rooted in research and brimming with real-world applications, it stands as a guiding star for managers and leaders dedicated to crafting an efficient, effective organization that thrives on clarity and well-defined processes.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

Regular price RM22.00 MYR RM15.00 MYR 32% off

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85% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

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Goodreads rating: 3.5

Regular price RM45.00 MYR RM37.00 MYR 18% off

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If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
The Chessboard and the Web: Strategies of Connection in a Networked World

RM75.00 MYR

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If you're intrigued by the intricate interplay of power and connectivity in the era of globalization, "The Chessboard and the Web" offers a compelling analysis. Anne-Marie Slaughter takes a deep dive into how networks can be harnessed to foster resilience, execute tasks, and scale influence, providing a fresh perspective on leadership and strategy in a networked world. This is a thought-provoking read for anyone interested in the dynamics of modern global politics or organizational strategy within complex systems.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.