Business Books

THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

"Art Thinking" could be just what you need if you've been feeling trapped between your need for creative expression and the rigid demands of your work life. Amy Whitaker shows you how to blend the freedom of artistic thinking with the practicality of business to carve out a space for innovation and big ideas. It's a refreshing take on problem-solving that encourages bending rules without breaking them, which could make your daily grind a bit more inspiring and a lot more impactful.