Business Books

Holistic Resource Management is a must-read for farmers and land managers who want to promote the health of their land through sustainable practices. The book presents a holistic approach to land management, emphasizing the importance of mimicking nature's processes. It offers practical guidance on implementing holistic management, making it an indispensable guide for individuals who want to make better decisions within their organizations or personal/professional lives. The book's unique feature is its emphasis on sustainable land management through nature-inspired practices, making it a valuable resource for those interested in environmental conservation.

Whistle While You Work could be a good read for someone who feels unfulfilled or unsatisfied with their current career path and is seeking guidance in discovering and following their true calling. The book provides compelling stories and a practical framework to explore and define one's individual gifts, passions, and values, ultimately leading to a fulfilling career path. The Calling Cards help readers answer profound questions and cultivate a deeper understanding of themselves. Overall, this book is a great resource for those looking to find purpose and meaning in their work.

Clueless in Advertising is perfect for students, job-seekers and new recruits who are interested in the advertising industry. Not only does it provide a comprehensive overview of the different roles in an advertising agency, it also features advice from some of the top names in the field. The book's unique feature is its inclusion of a wide selection of ads, providing readers with an opportunity to learn from and be inspired by successful advertising campaigns. Overall, Clueless in Advertising is an informative and practical guide for anyone considering a career in advertising.

This book is perfect for managers who want to improve their hiring process, and is especially helpful for those who have struggled to find the right candidate for a job. The authors provide insight and guidance on how to conduct more effective interviews through behavioral interviewing, which can uncover a candidate's past performance and help predict future success. With the provided sample questions and scorecard, managers can confidently make informed hiring decisions. Readers will appreciate the practical advice and useful tools that make this book stand out.

As managers, senior executives, and CEOs all over have painfully discovered, if you don’t manage for the short term, you won’t be around for the long term. Bestselling business author Chuck Martin found that nothing consumes business managers more than how to manage a company in the weeks and months immediately ahead.As founder of NFI Research, an executive think tank made up of some 3,000 high-level executives at over 1,400 companies, Chuck Martin has interviewed and gathered the results of thousands of management specialists the world over to discover how companies are successfully zeroing in on improving short-term performance, while still balancing these efforts with long-term strategic goals. By looking to managers and executives at companies like IBM, SAP, Deloitte & Touche, Kraft, AT&T, Dow Chemical, and hundreds of others, Martin has uncovered the “best practices” that help propel short-term performance. Among •Bridging the enormous disconnect between management’s strategic goals and the ability of front-line managers and employees to implement these goals•Moving even the biggest projects forward incrementally, delivering tangible results at each step along the way•Putting together time-based and events-based teams that can focus specifically on essential short-term decisions and goals•Creating incentives to reward short-term resultsWhat Chuck Martin has found is that companies that adopt practices designed to achieve short-term results are usually better positioned to achieve their long-term strategies as well.A critically important management book that addresses one of the overriding concerns of businesses today, Managing for the Short Term is an essential addition to any manager’s toolkit." Managing for the short term is not simply about moving faster. It is about moving smarter. It is about effective implementation and operation within the context of mission and vision. Strategy is implemented through a series of small steps and rapid, short-term decisions within that long-term view. It forces managers to become more effective at achieving the measurable results required by today's climate."From Managing For the Short Term

"Sizing Up a Start-Up" is an essential read for anyone interested in the modern technology sector. It provides valuable insights from experienced professionals and offers practical methods for making well-informed decisions about high-potential opportunities. This book is perfect for new economy careerists, entrepreneurs, and investors looking to appraise start-up opportunities. Its unique feature is that it provides insider information on compensation and business strategies in the technology sector. It will help readers navigate the intricacies of high-tech hires, and give readers the tools they need to succeed in this fast-paced industry.

"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.