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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Sales Prospecting for Dummies
Tom Hopkins | For Dummies

Sales Prospecting for Dummies

from RM40.57 MYR

Goodreads rating: 3.76

from RM40.57 MYR

In stock: Well Read

If you're feeling uncertain about how to expand your client base, "Sales Prospecting for Dummies" is like a trusted mentor taking you by the hand. It's not just about finding leads; it's about connecting with people in meaningful ways and turning those connections into sales. Tom Hopkins’ expertise shines as he equips you with the tools to confidently approach potential clients, hone your persuasive communication, and leverage every opportunity into success. It's an invaluable companion for anyone in sales seeking to overcome hurdles and skyrocket their prospecting results.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

RM40.57 MYR from RM21.96 MYR Save up to 54%

Goodreads rating: 3.1

RM40.57 MYR from RM21.96 MYR Save up to 54%

In stock: Very Good

This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Capital Market Revolution: The Future of Markets in an Online World - Thryft
Patrick Young | Financial Times Management

Capital Market Revolution: The Future of Markets in an Online World

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 4.17

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This book is a blueprint for coping the revolution, it gives a new vision of finacial markets outlined clearly and succinctly in print for the first time.
Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp | Wiley

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

RM36.85 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 3.95

RM36.85 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.
Leadership: Theory and Practice - Thryft
Peter G. Northouse | Sage Publications, Inc

Leadership: Theory and Practice

RM126.19 MYR from RM81.52 MYR Save up to 37%

Goodreads rating: 3.85

RM126.19 MYR from RM81.52 MYR Save up to 37%

In stock: Like New, Very Good

If you're looking to understand leadership inside out, "Leadership: Theory and Practice" is a treasure trove of insights. The way Northouse marries rich, theoretical concepts with hands-on exercises makes for a unique educational experience. It's particularly well-regarded in academic circles, yet remains surprisingly accessible, making it an ideal read for both students and aspiring leaders eager to develop a robust foundation in leadership skills.
Leadership: The Care and Growth Model - Thryft

Leadership: The Care and Growth Model

RM29.41 MYR from RM14.52 MYR Save up to 56%

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This book offers a refreshing perspective on leadership, challenging the traditional top-down approach. It emphasizes the importance of empowering subordinates and fostering a commitment to excellence. Through the Care and Growth Leadership Model, the author provides practical insights and strategies for creating a work environment that encourages personal growth and mobilizes others. If you're looking to transform your leadership style and cultivate an engaged and high-performing team, this book is a must-read.
Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren | Pearson Prentice Hall

Introduction to Management Accounting, Chap. 1-17 : International Edition

RM111.30 MYR from RM55.46 MYR Save up to 50%

Goodreads rating: 3.88

RM111.30 MYR from RM55.46 MYR Save up to 50%

In stock: Very Good

If you're delving into management accounting, this book by Horngren, Sundem, and Stratton is incredibly valuable. It offers a rigorous walkthrough of accounting principles with a clear emphasis on their application in decision-making. The interactive components, like critical thinking exercises, keep you engaged, ensuring you're not just memorizing but truly understanding and learning to use cost information effectively. Whether you're a student or a professional brushing up on skills, the decision-making focus of this book will equip you with a strong foundation in management accounting.
Social Media Marketing ELearning Kit For Dummies - Thryft
Phyllis Khare | John Wiley & Sons

Social Media Marketing ELearning Kit For Dummies

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 4.67

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Very Good

This kit is like having a personal tutor guiding you through the intricacies of social media marketing. Whether you're just dipping your toes into the online branding world or looking to polish up your strategies, the blend of visual, auditory, and practical elements makes it feel less like studying and more like diving into a dynamic, interactive playbook. It's particularly handy for visual and hands-on learners eager to amp up their digital presence.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM92.69 MYR from RM36.85 MYR Save up to 60%

Goodreads rating: 3.93

RM92.69 MYR from RM36.85 MYR Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Investments - Thryft
Zvi Bodie | Mcgraw-hill/irwin

Investments

RM32.32 MYR from RM21.96 MYR Save up to 36%

Goodreads rating: 3.9

RM32.32 MYR from RM21.96 MYR Save up to 36%

In stock: Like New

If you're looking to deepen your understanding of investments from a scholarly perspective, this book provides thorough explanations about modern investment strategies and theories. It's academically rigorous yet accessible enough to offer valuable insights to both students and investors looking to ground their financial decisions in solid theory. You will find it resourceful in grasping how markets operate and how to make informed investment choices.
Fundamentals of Strategy - Thryft
Gerry Johnson | Pearson Education

Fundamentals of Strategy

RM33.13 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 4.02

RM33.13 MYR from RM18.24 MYR Save up to 45%

In stock: Like New, Very Good

If you're diving into the world of strategic planning and business development, "Fundamentals of Strategy" could serve as your compass. It breaks down complex concepts into understandable chunks, pairing theory with practical tools to navigate the corporate seas. Perfect for students and budding strategists looking to ground themselves in the essentials.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies
John Gattorna | Routledge

Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

from RM33.13 MYR

Goodreads rating: 4.67

from RM33.13 MYR

In stock: Very Good

If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM51.74 MYR from RM21.96 MYR Save up to 58%

Goodreads rating: 3.74

RM51.74 MYR from RM21.96 MYR Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

RM61.45 MYR from RM18.24 MYR Save up to 74%

Goodreads rating: 4.0

RM61.45 MYR from RM18.24 MYR Save up to 74%

In stock: Well Read

"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
Loops: The Seven Keys to Small Business Success - Thryft
Mike Chaet, Stephen Lundin, Vince Moravek  | Mcgraw Hill

Loops: The Seven Keys to Small Business Success

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.6

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

Loops: The Seven Keys to Small Business Success could be a good read for you if you're a budding entrepreneur looking for practical advice. This book takes you on a journey through the eyes of Tony, a business student, as he learns valuable lessons about what it takes to run a successful small business. Through a unique blend of storytelling and real-world examples, Loops offers actionable insights and strategies that can help you navigate the challenges of entrepreneurship. Get ready to unlock the secrets to small business success!
Great Depression of 1990 - Thryft
Ravi Batra | Dell Pub Co

Great Depression of 1990

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 2.9

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book provides a unique perspective on the economic cycles and predicts the Great Depression of 1990, backed by research and analysis. It offers practical investment strategies to help readers navigate the approaching economic crisis. It is recommended for readers interested in economics and investing.
Principles of Microeconomics: Study Guide - Thryft

Principles of Microeconomics: Study Guide

RM51.74 MYR from RM40.57 MYR Save up to 25%

RM51.74 MYR from RM40.57 MYR Save up to 25%

In stock: Well Read

If you're tackling the complexities of microeconomics, this study guide by Steven J. Kemp can be your ally. It breaks down intimidating theories into digestible chunks, making it easier to understand and retain the core principles. Whether you're a student aiming for high grades or just curious about economic frameworks, this book is designed to help you succeed.
Better Resumes for Executives and Professionals - Thryft
Robert F. Wilson, Adele Lewis  | Barrons Educational Series Inc

Better Resumes for Executives and Professionals

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.0

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book is a valuable resource for ambitious professionals. It offers guidance on creating a resume that will stand out in a competitive job market and help elevate one's career to the next level. The book includes practical tips and examples that showcase how to present one's qualifications and achievements in a way that is both compelling and professional. Users will appreciate the clear and concise writing style, as well as the wealth of advice and insight provided by the seasoned authors.
Guide to Successful Business Partnerships, The - Thryft
Ian Brooks | Nahanni Publishing

Guide to Successful Business Partnerships, The

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 0.0

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Very Good

If you're considering a joint venture or are about to enter into a business partnership, this book could be an invaluable guide for you. Ian Brooks offers insights into forming, maintaining, and even exiting partnerships successfully. It's like having a mentor walk you through the potential pitfalls and triumphs of collaborative business arrangements.
The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

RM18.24 MYR from RM14.52 MYR Save up to 45%

Goodreads rating: 4.0

RM18.24 MYR from RM14.52 MYR Save up to 45%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
Promote Yourself: The New Rules for Building an Outstanding Career - Thryft

Promote Yourself: The New Rules for Building an Outstanding Career

RM21.96 MYR from RM14.52 MYR Save up to 51%

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone looking to take their career to the next level. In "Promote Yourself," Dan Schawbel provides a step-by-step guide on how to effectively build your personal brand and promote yourself in today's fast-paced, digital world. With practical advice and real-life examples, Schawbel teaches you how to showcase your skills and stand out from the crowd. Whether you're just starting out or looking to advance in your current role, this book will equip you with the tools you need to succeed in the modern workplace.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

RM141.08 MYR from RM81.52 MYR Save up to 44%

Goodreads rating: 3.61

RM141.08 MYR from RM81.52 MYR Save up to 44%

In stock: Like New

If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Rita Gunther McGrath, Ian C. MacMillan  | Harvard Business Review Press

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

from RM50.19 MYR Save 15%

Goodreads rating: 3.94

from RM50.19 MYR Save 15%

In stock: Very Good

If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 3.6

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Very Good

If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Win With Advanced Business Analytics - Creating Business Value From Your Data - Thryft
Jesse Harriott, Jean-Paul Isson  | Wiley

Win With Advanced Business Analytics - Creating Business Value From Your Data

RM81.52 MYR from RM36.85 MYR Save up to 57%

Goodreads rating: 3.75

RM81.52 MYR from RM36.85 MYR Save up to 57%

In stock: Like New

This book could be a good read for someone who wants to understand how to leverage data analytics to gain a competitive edge in their business. With clear explanations and real-life case studies from different industries, the book helps you see the value of analytics and provides a comprehensive framework for implementing business analytics strategies. By reading this book, you will learn how to utilize various types of data intelligence, such as web analytics, customer feedback, and industry intelligence, to make informed decisions and outpace the competition.
Wholeness in a Disruptive World : Pearls of Wisdom from East and West - Thryft

Wholeness in a Disruptive World : Pearls of Wisdom from East and West

RM25.68 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 3.0

RM25.68 MYR from RM18.24 MYR Save up to 45%

In stock: Like New, Well Read

Wholeness in a Disruptive World is a must-read for those navigating today's fast-paced world and seeking practical ways to maintain balance and a sense of wholeness. By drawing on the wisdom of both Eastern and Western thinking, the book offers unique insights and strategies that can help readers sustain their best work and contribute to the world around them. The emphasis on integrating Eastern values into Western thinking is a refreshing and distinctive aspect of this book that makes it truly valuable for modern readers.
How to Master the Art of Listing and Selling Real Estate - Thryft
Tom Hopkins | Prentice Hall Press

How to Master the Art of Listing and Selling Real Estate

RM33.13 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 4.04

RM33.13 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good, Well Read

If you're just starting or striving to improve in real estate, Tom Hopkins' book provides a valuable mentor in print. The strategies covered aren't just theoretical—they're tried and true, distilled from Hopkins' own successful career. You'll get tangible tips, from getting listings to closing deals, all in a way that's straightforward and effective. It's a resource that can help you become the top salesperson you aim to be.
The New Entrepreneurs - Thryft
Charles William King, Rene Reid Yarnell  | Quantum Leap

The New Entrepreneurs

RM21.96 MYR from RM14.52 MYR Save up to 43%

Goodreads rating: 4.0

RM21.96 MYR from RM14.52 MYR Save up to 43%

In stock: Well Read

This book could be a good read for individuals who are considering entrepreneurship or are already self-employed but looking for ways to grow their business. The author provides a comprehensive guide to starting a business with low costs, emphasizing the importance of a supportive team and personal development. The book also delves into the world of multilevel marketing, providing insights and tips for success in this area. Overall, readers will find this book informative and inspiring, as it outlines specific steps to take towards becoming a successful entrepreneur.
Business Breakthrough French - Thryft
Brian Hill | Palgrave Macmillan

Business Breakthrough French

RM32.32 MYR from RM21.96 MYR Save up to 36%

Goodreads rating: 2.0

RM32.32 MYR from RM21.96 MYR Save up to 36%

In stock: Very Good

If you're venturing into the French business world or looking to polish your professional portfolio, "Business Breakthrough French" is an invaluable tool. This course is designed to help you grasp the language in a practical and relevant manner, well-suited for today's fast-paced business interactions. It's the linguistic leg-up you need to confidently navigate through francophone business environments.
In the Era of Human Capital - The Emergence of Talent, Intelligence, and Knowledge as the Worldwide Economic Force and What It Means to Managers and Investors
Richard D. Crawford | Harperbusiness

In the Era of Human Capital - The Emergence of Talent, Intelligence, and Knowledge as the Worldwide Economic Force and What It Means to Managers and Investors

from RM33.13 MYR

Goodreads rating: 4.0

from RM33.13 MYR

In stock: Very Good

If you're interested in understanding how the workforce has transformed into a vital asset in today's global economy, this book is for you. Richard Crawford delves into the shift towards valuing talent, intelligence, and knowledge, providing insight that's crucial for managers and investors aiming to navigate this paradigm. It's a compelling read with a historical perspective that illuminates the current trends and future implications for businesses.
What Is Six Sigma? - Thryft
Peter S. Pande, Lawrence Holpp  | Mcgraw Hill

What Is Six Sigma?

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.35

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

If you're curious about the hype surrounding Six Sigma and want a clear understanding of how it can benefit you as an employee, "What Is Six Sigma?" is the perfect introduction. This concise book breaks down the complex ideas behind Six Sigma into easily digestible explanations, providing real-world examples of how employees have used it to make a significant impact on their organization. Whether you're new to Six Sigma or just want to deepen your understanding, this book is a must-read for anyone looking to contribute to their company's success.
Planning For Organizational Success - A Practical Guide - Thryft

Planning For Organizational Success - A Practical Guide

RM29.41 MYR from RM18.24 MYR Save up to 45%

RM29.41 MYR from RM18.24 MYR Save up to 45%

In stock: Well Read

If you're feeling stuck in a managerial or leadership position, trying to navigate through the complexities of organizational challenges, "Planning For Organizational Success - A Practical Guide" is a robust navigational tool. Written with a keen understanding of the industrial landscape of its time, which remains relevant in many ways today, it can help you systematically address and resolve intricate business problems with a clear, practical approach.
How to Open a Successful Pawnshop
New
John Harding, Norman Gornbein, May Harding  | Norman Gornbein Jewelry Consultant Llc

How to Open a Successful Pawnshop

from RM33.13 MYR

Goodreads rating: 3.5

from RM33.13 MYR

In stock: Very Good

Considering a venture into the pawnshop business? Norman Gornbein's book is the mentor you need on paper. His experience shines through with practical advice and insights you'd only get from someone who has truly walked the talk. From evaluating precious items to setting up shop, it's an investment if you're aiming for success in this unique industry.
Ongoing Feedback - How to Get It, How to Use It
Karen Kirkland, Sam Manoogian  | Pfeiffer

Ongoing Feedback - How to Get It, How to Use It

from RM33.13 MYR

Goodreads rating: 3.37

from RM33.13 MYR

In stock: Very Good

As someone stepping into new leadership roles or looking to polish existing skills, this guidebook offers a tangible pathway to harness feedback effectively. The expertise of the Center for Creative Leadership (CCL), blended with the insights of authors Kirkland and Manoogian, ensures you're getting advice that's both practical and well-grounded in industry research. If growth through others' perspectives resonates with your approach to personal development, this may be the right tool to incorporate into your management practices.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

RM48.02 MYR from RM18.24 MYR Save up to 62%

Goodreads rating: 3.81

RM48.02 MYR from RM18.24 MYR Save up to 62%

In stock: Like New

Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
The Mafia Manager: A Guide to the Corporate Machiavelli
V. | St. Martin's Griffin

The Mafia Manager: A Guide to the Corporate Machiavelli

from RM33.13 MYR

Goodreads rating: 3.88

from RM33.13 MYR

In stock: Well Read

If you're tired of traditional business manuals and looking for a no-nonsense, cut-throat approach to leadership, "The Mafia Manager" could resonate with you. It offers a candid, albeit controversial, perspective on management tactics inspired by the Mafia, which could provide some darkly practical insights for navigating the corporate jungle. Just remember to take it with a grain of salt – and perhaps not literally.
What They Don't Teach You at Harvard Business School
New
Mark H. McCormack | Profile Books

What They Don't Teach You at Harvard Business School

from RM29.41 MYR

Goodreads rating: 3.61

from RM29.41 MYR

In stock: Like New

If you've ever felt that your business degree didn’t quite prepare you for the realities of the working world, Mark McCormack's "What They Don't Teach You at Harvard Business School" might be the missing piece of your puzzle. McCormack's hands-on experience translates into savvy advice, covering the nuances of networking, negotiation, and career advancement. It's a must-read for understanding the unspoken rules of business from someone who's conquered the field.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.39

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

RM33.13 MYR from RM21.96 MYR Save up to 37%

Goodreads rating: 3.73

RM33.13 MYR from RM21.96 MYR Save up to 37%

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

RM36.85 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 3.23

RM36.85 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Multiple Stream Of Income

Multiple Stream Of Income

RM32.32 MYR from RM30.76 MYR Save up to 9%

RM32.32 MYR from RM30.76 MYR Save up to 9%

In stock: Very Good, Well Read

If you're feeling pinned down by a single income source, "Multiple Streams of Income" could be a breath of fresh air. Robert G. Allen offers a blueprint to diversifying your income, which could be pivotal if you're looking to build long-term financial security. The methods discussed are practical and varied, giving you a sense of control over your financial future, a must-read for aspiring entrepreneurs or anyone keen on personal finance.
Tall Poppyship: be Crocodiles Not Waterlillies! : How to Get ahead and Stay There - Thryft
Roger Anthony, Ian Stephens  | Bas Publishing Pty Limited

Tall Poppyship: be Crocodiles Not Waterlillies! : How to Get ahead and Stay There

RM25.68 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 1.0

RM25.68 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This book is an excellent guide for anyone looking to succeed in their personal and professional life. It provides practical tips, mental attitudes, and strategies to overcome the challenges of the tall poppy syndrome and achieve success. Users would appreciate the author's insightful and well-researched writing style and his emphasis on self-growth and fulfillment.
The Art and Etiquette of Gift Giving - Thryft
Dawn Bryan | Bantam

The Art and Etiquette of Gift Giving

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.5

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book could be a good read for someone who is interested in improving their gift-giving skills and wants to make a lasting impression on their loved ones, friends, or colleagues. The author provides valuable tips and insights into the dos and don'ts of gift-giving, including cultural customs and appropriate business gifts. Readers will appreciate the practical advice and thoughtful suggestions for choosing the perfect gift for any occasion.
Managing Financial Information - Thryft
David Davies | Cipd - Kogan Page

Managing Financial Information

RM88.97 MYR from RM44.30 MYR Save up to 50%

Goodreads rating: 3.5

RM88.97 MYR from RM44.30 MYR Save up to 50%

In stock: Well Read

If you're navigating the crossroads of HR and finance, "Managing Financial Information" is your indispensable companion. With its straightforward explanations of balance sheets, budgets, and how financial decisions intersect with HR, this book empowers you. As an HR manager or someone studying in this field, grasp the financial ropes that will elevate your strategic decision-making and aid in effective organizational management. The updated content connects theory with HR systems, ensuring your learning is both current and practical.
Daddy's Logic: Live a Life of No Limits, No Excuses, No Regrets
Anthony A. Rose | Mcgraw-hill Education (asia)

Daddy's Logic: Live a Life of No Limits, No Excuses, No Regrets

from RM33.13 MYR

Goodreads rating: 3.0

from RM33.13 MYR

In stock: Like New

If you're feeling stuck in your career or you're a young professional seeking direction, "Daddy's Logic" could offer you the guidance you're craving. Anthony Rose distills the wisdom of his father, coupling it with influential stories that could propel you to break through barriers. The book's straightforward, relatable advice might provide that spark of inspiration to advance your career and personal life with renewed vigor and vision. It's like having a mentor in your pocket, guiding you to a life without boundaries.
Executive Deskbook - Thryft
Auren Uris | Van Nostrand Reinhold Company

Executive Deskbook

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 5.0

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

For professionals seeking effective management strategies.
Management - Thryft
Richard L. Daft | Harcourt College Pub

Management

RM66.63 MYR from RM29.41 MYR Save up to 56%

Goodreads rating: 3.78

RM66.63 MYR from RM29.41 MYR Save up to 56%

In stock: Very Good

Management is a timeless classic that offers a comprehensive understanding of managerial thought and its application in today's modern workplace. With diverse examples, exercises, and applications in every chapter, readers can easily engage with the material. The book's most distinctive feature is its seamless integration of the latest workplace trends with traditional management concepts, ensuring that readers can learn how to lead and thrive in any organization. We highly recommend this book to anyone looking to unlock their management potential and enhance their managerial skills.
Design
Tom Peters | Dk

Design

from RM33.13 MYR

Goodreads rating: 3.95

from RM33.13 MYR

In stock: Well Read

If you're someone always on the lookout for engaging, bite-sized insights that can spark your creativity and elevate your understanding of design, this might just be your next page-turner. Reflecting on Tom Peter's passionate take on the subject could be the kind of fuel you need for your next big idea or project.
High Touch Selling - Thryft
John Savage, CLU | Longman Trade/caroline House

High Touch Selling

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 4.71

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett the World's Most Famous Investor - Thryft
Mary Buffett | Pocket Books

Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett the World's Most Famous Investor

RM148.53 MYR from RM81.52 MYR Save up to 46%

Goodreads rating: 4.01

RM148.53 MYR from RM81.52 MYR Save up to 46%

In stock: Well Read

If you've been curious about how the Oracle of Omaha consistently outperforms the market, "Buffettology" could quench that thirst. Mary Buffett and David Clark dissect his approach in a way that's both accessible and profound, turning complex models into actionable wisdom. Immerse yourself in the pages of this book and you might just find yourself adopting the mindset that has made Warren Buffett a symbol of investment success.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.