Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

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Goodreads rating: 4.1

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The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
Healing the Wounds - Thryft
David Noer | Jossey-bass

Healing the Wounds

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Goodreads rating: 3.68

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Healing the Wounds could be a good read for someone who is experiencing the aftermath of downsizing or working in a downsized organization. With its insightful case studies and research, David Noer offers a fresh perspective on revitalizing organizations and supporting employees during challenging times. The book not only addresses the negative impact of layoffs but also provides practical guidance and a sense of hope for moving forward. A must-read for anyone seeking to navigate the complex world of downsized workplaces.
Making Money Made Simple - Thryft
Noel Whittaker | New Holland Publishers

Making Money Made Simple

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Goodreads rating: 4.1

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If you're wanting to get a firm grip on your finances without feeling overwhelmed, this book could be your guide. Noel Whittaker breaks down complex money matters into digestible pieces, making it accessible for anyone, no matter your financial background. It stands out for its clarity and practical advice, which could very well set you on a path to better financial health.
Stab Your Way to the Top - Thryft
Martin Wakeman | Kogan Page

Stab Your Way to the Top

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Recommendation: If you're tired of reading the same old 'how-to-succeed-in-business' books and looking for something much more unconventional, then Stab Your Way to the Top is the perfect read for you. With hilarious cartoons and witty prose, it provides a satirical guide on how to advance in your career through ruthless behavior. Although it may not be for everyone, this book is a refreshing and unique take on an all too serious subject.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

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Goodreads rating: 4.0

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Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Magazine Editors Talk to Writers - Thryft
Judy Mandell | Wiley

Magazine Editors Talk to Writers

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Goodreads rating: 5.0

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Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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If you're looking to improve your leadership skills and value personal growth, "The Power of Mentoring" is a smart pick. Written by industry leader Terry McGraw, it distills years of wisdom into engaging stories and actionable strategies. This book doesn't just offer theory; it gives you tools to actively lead and inspire others.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

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Goodreads rating: 3.78

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If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Leadership When the Heat's on - Thryft
Danny Cox | Mcgraw-hill

Leadership When the Heat's on

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Goodreads rating: 3.7

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Danny Cox is a master of motivation. He has received the National Speakers Association's Council of Peers Award for Excellence, a distinction that places him in the company of such giants as Norman Vincent Peale ane Zig Ziglar. He's brought innovative and imaginative leadership concepts to hundreds of companies around the world--and this book brilliantly distills his unique, inspirational wisdom. Cox writes for achievement-oriented managers faced with the responsibilities of leadership in the shake-out driven world of the nineties. He shows how to survive and thrive by cultivating seven simple management skills, based on abilities that readers will find to be reassuringly familiar.
101 Business Ideas That Will Change the Way You Work: Turning Clever Thinking into Smart Advice - Thryft
Antonio E. Weiss | Pearson Education

101 Business Ideas That Will Change the Way You Work: Turning Clever Thinking into Smart Advice

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Goodreads rating: 3.67

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Imagine elevating your workplace game with just one book. "101 Business Ideas That Will Change the Way You Work" offers principles that are deeply rooted in ground-breaking business research, tailored just for someone like you who's keen to forge ahead. Digest bite-sized wisdom that could reshape your professional landscape and provide you with the acumen to cut through corporate noise. Whether it's sharpening intuition or navigating office politics smarter, this book could be your compass.
Winning with People - Thryft
Michael G. Zey | Berkley

Winning with People

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This book provides valuable insights on how to identify key individuals in your personal and professional network, build strong relationships with them, and navigate the complex dynamics of human interaction. Using real-life examples and practical tips, it will help you develop a deeper understanding of people's roles and motivations, and provide strategies for dealing with difficult individuals and challenges. Highly recommended for anyone looking to improve their interpersonal skills and succeed in both their personal and professional lives.
Operations Management - Thryft
Robert Johnston, Alistair Brandon-Jones, Nigel Slack  | Pearson

Operations Management

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Goodreads rating: 3.85

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If you're aiming to excel in the operations management field, this book by Nigel Slack is tailored for you. It's a market leader for a reason, blending academic rigor with real-world relevance, making it indispensable for both students and professionals. Diving into this, you'll discover a wealth of knowledge that can practically shape your understanding and approach to operations within any organization.
100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
The Management of Strategy : Concepts and Cases, International Edition - Thryft
Michael A. Hitt | Thompson South-western

The Management of Strategy : Concepts and Cases, International Edition

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Goodreads rating: 2.0

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This book would be a great read for business students and professionals looking to enhance their understanding of strategic management. It offers a unique perspective by integrating the classic industrial organization model with the resource-based view of the firm. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. Additionally, the book features engaging video cases, online teaching tools, and a complete electronic business library to keep the study current and relevant. Readers can expect to gain insights into how businesses establish sustained competitive advantage and to be prepared to face the broad range of critical issues confronting contemporary managers.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

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Goodreads rating: 3.75

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"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Value-Driven Project Management
Frank P. Saladis, Harold R. Kerzner  | Wiley

Value-Driven Project Management

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Goodreads rating: 3.33

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In stock: Very Good

If you're grappling with projects that feel like they're ticking off checkboxes rather than creating real value, "Value-Driven Project Management" could be a game-changer for you. It challenges old project management doctrines and reorients your focus towards long-term value, which is crucial in today’s competitive business climate. The book is not just theoretical; it offers concrete best practices to integrate business value into your project goals. This could broaden your perspective, making you an asset in strategic project decisions and enhancing your ability to advocate for projects that align with core business objectives.
How Not to Come Second Pearson - Thryft
David Kean | Marshall Cavendish Trade

How Not to Come Second Pearson

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This book is an excellent resource for anyone in the business world who wants to improve their success rate in pitching. It offers practical advice and trade secrets, and highlights what potential clients look for in a pitch, and why companies often come second. The seven secrets of successful pitching are a game-changer and implementing them will enable you to improve your pitch process, making it professional, and thus giving you a better chance in business deals.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Overdrive : Managing in Crisis-Filled Times - Thryft
Michael Silva | Wiley

Overdrive : Managing in Crisis-Filled Times

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Goodreads rating: 5.0

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Overdrive: Managing in Crisis-Filled Times is an indispensable read for any corporate executive facing the inevitability of crisis control. The authors, Michael Silva and Terry McGann, provide practical lessons in strategic crisis management, including separating crisis management myth from reality and forging a new organizational vision founded upon crisis prevention, identification, and solution. The book is based on the authors' years of experience as crisis management consultants to the Fortune 500 and is full of vivid vignettes and examples from a wide range of industries and scores of businesses.
Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line - Thryft
Catherine DeVrye | Business & Professional Publishing

Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line

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The book offers practical and positive options for business owners to assess the strengths and weaknesses of their overall business in terms of adding value and reducing costs. The author, Catherine Devrye, has successfully run a small business for 17 years and offers valuable insights on client service, thriving on change, and turning obstacles into opportunities. Highly recommended for business owners looking to improve their bottom line.
Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance - Thryft
Marcus Marsden, Sari Marsden  | Candid Creation Publishing

Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance

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Goodreads rating: 4.8

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- Fit To Lead is a must-read for leaders looking to achieve true personal and professional growth. It emphasizes the importance of not only developing mental and emotional strength, but also physical fitness. By combining executive coaching principles with fitness training, the book provides a comprehensive approach that can help leaders transform their leadership styles. Whether you are a seasoned executive or an aspiring leader, this book will inspire you to take a holistic approach to leadership development and unlock your full potential.
No Excuse Leadership : Lessons from the U.S. Army′s Elite Rangers - Thryft
Brace E. Barber | Wiley

No Excuse Leadership : Lessons from the U.S. Army′s Elite Rangers

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Goodreads rating: 3.91

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This book is a must-read for anyone seeking to cultivate strong leadership skills. Through the experiences of the U.S. Army's elite Rangers, the author highlights essential lessons about taking responsibility, self-improvement, and driving success. By embracing the principles outlined in this book, you will unleash your true leadership potential and empower your organization to overcome any obstacle standing in its way.
Managerial Accounting - Thryft
Carl S. Warren | Mcgraw-hill Education

Managerial Accounting

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Goodreads rating: 3.33

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Managerial Accounting Textbook
Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series - Thryft
Jack Jeandron | Arcadia Publishing

Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series

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Goodreads rating: 5.0

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If you're into American history and relish understanding how small towns evolve, Keyport's story captures just that. It delves into the essence of what shaped America at a micro level—how a tiny plot of land became significant through its unique industries and vibrant tales. It's engaging for anyone intrigued by the less often told stories of America's economic and social fabric.
The One Minute Apology
New
et.a Ken Blanchard | Harpercollins Entertainment

The One Minute Apology

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Goodreads rating: 3.86

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In stock: Well Read

If you've felt the sting of lingering guilt after a workplace blunder, Ken Blanchard's "The One Minute Apology" can be a soothing balm. It's a quick read that packs a punch, teaching you how to own up to your mistakes effectively, thereby fostering a more positive work environment. Not only can it help you maintain your professional integrity, but it can also turn potentially career-damaging incidents into moments of growth.
Success, Your Way: Do What You're Meant to Do - Thryft
G. Richard Shell | Penguin Group

Success, Your Way: Do What You're Meant to Do

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Goodreads rating: 4.46

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If the traditional definitions of success don't resonate with you, consider this book your ally. G. Richard Shell invites you to look inward, questioning preconceived notions of success, and offers guidance to align your career with your personal values. It's a thoughtful read for anyone at a crossroads or feeling the pang of unfulfillment.
Real Leaders Don't Follow - Being Extraordinary In The Age Of The Entrepreneur - Thryft

Real Leaders Don't Follow - Being Extraordinary In The Age Of The Entrepreneur

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Recommendation: If you're tired of following the crowd and want to make a mark, "Real Leaders Don't Follow" is the book for you. Steve Tobak challenges the conventional thinking of today's entrepreneurship culture and provides practical solutions for those who aspire to be extraordinary. Filled with inspiring stories and thought-provoking insights, this book will empower you to embrace your unique ideas and stand out from the crowd. Get ready to unleash your inner maverick and create your own path to success.
David Stark Design
David Stark | The Monacelli Press

David Stark Design

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Goodreads rating: 3.83

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If you're someone fascinated by the fusion of aesthetic appeal and environmental consciousness, "David Stark Design" might just be the book that piques your interest. It's like walking through a gallery of innovative event spaces where each turn is a delightful surprise. Stark transforms the ordinary into extraordinary, and his eco-friendly approach will resonate with your sustainable values while sparking endless inspiration for your next big occasion.
Clueless in Starting a Business - Thryft
Jim Aitchison | Pearson Education Asia

Clueless in Starting a Business

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Goodreads rating: 3.25

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In stock: Very Good

You've got the drive but need direction? "Clueless in Starting a Business" feels like a friendly mentor guiding you through the startup process. If you're looking for comprehensive steps, from conceptualizing your business idea to growing customer loyalty and sales — wrapped up with real-world success stories for that extra boost of inspiration — this book could be your launchpad. It's not just theory; it's practical advice from those who've tread the path.
Change The Way You Lead Change - Leadership Strategies That Really Work - Thryft
Donald Fedor, David Herold  | Stanford University Press

Change The Way You Lead Change - Leadership Strategies That Really Work

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Goodreads rating: 3.83

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If you're feeling stuck in your leadership style and traditional change models don't seem to work anymore, "Change The Way You Lead Change" could offer you the fresh perspective you need. Herold and Fedor guide you through a more thoughtful approach to change, emphasizing the importance of context and individualized strategies. It could be the key to unlocking transformative progress in your organization.
Supply Chain Optimization - Building the Strongest Total Business Network

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In stock: Very Good

If you're looking to get a leg up in the business world, "Supply Chain Optimization" could be your playbook. The book takes a deep dive into how different companies can synergize to form powerful alliances, giving you an edge in the marketplace. Its case studies provide real-world proof of concept, making it a practical guide for transforming theoretical strategies into results-driven success.
Secrets of Great Rainmakers: The Keys to Success and Wealth
New

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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch  | Harper Business

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

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Goodreads rating: 3.7

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In stock: Very Good

This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.
Top Performer - Thryft
Stephen C. Lundin | Fisicalbook

Top Performer

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Goodreads rating: 3.54

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In stock: Well Read

If you're feeling stuck in your career, especially in sales, and traditional methods haven't sparked that joy or success you're striving for, "Top Performer" could be the breath of fresh air you need. The narrative takes an unconventional approach to salesmanship by using the metaphor of a street performer's passion and techniques, offering insights that are as engaging as they are enlightening. You might find the book's lessons on engagement and enthusiasm a useful tool for breaking through your own professional ruts.
Rethinking the MBA: Business Education at a Crossroads

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In stock: Very Good

If you're contemplating business school, this book might provide the critical perspective you're looking for. It unpacks the current challenges faced by MBA programs and offers a vision for how these institutions can evolve. Essentially, it's a thought-provoking examination that encourages both educators and students to reflect on the true value of an MBA in today's business world.
Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

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Goodreads rating: 3.77

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In stock: Like New

As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.
The Small Investors Guide to Sharemarket - Thryft
Frank Newman | Penguin Books (nz)

The Small Investors Guide to Sharemarket

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In stock: Very Good

This book is a must-read for anyone who has ever been intimidated by the sharemarket. With straightforward language and easy-to-understand explanations, it provides a step-by-step guide for small investors to navigate the complex world of investing. Whether you're a beginner or have some experience, the book offers valuable insights and tools to help you make informed investment decisions. You'll learn how to analyze stocks, manage risk, and develop a long-term investment strategy. With its practical advice and actionable tips, this book empowers small investors to take control of their financial future and make the most of their money.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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In stock: Very Good

If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.
How Stella Saved the Farm: A Tale About Making Innovation Happen

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In stock: Very Good

Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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In stock: Very Good, Well Read

This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.
The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video

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Goodreads rating: 4.4

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In stock: Very Good

Recommendation: Hey there! If you're gearing up for the GMAT Verbal section, "The Official Guide for GMAT Verbal Review 2017" is the perfect companion for you. With over 300 practice questions, this book will help you master reading comprehension, grammar, and critical reasoning. The best part? It's written by the Graduate Management Admission Council themselves, so you can rest assured knowing you're getting expert guidance. Plus, the online question bank and exclusive videos will take your preparation to the next level. Get ready to ace the GMAT Verbal section with this comprehensive and customizable resource!
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

Regular price RM33.13 MYR from RM18.24 MYR Save up to 45%

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Get Rich Through Property Investment - Thryft

Get Rich Through Property Investment

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This book is an excellent guide for anyone looking to build wealth through property investments. Eric Cheng, an experienced real estate investor, provides practical tips and strategies for finding, financing, and managing investment properties. With a focus on long-term wealth building, this book is a valuable resource for both novice and seasoned investors.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
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from RM33.13 MYR

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In stock: Very Good

If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know
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from RM44.30 MYR

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In stock: Well Read

If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
The New CIO Leader - Setting The Agenda And Delivering Results - Thryft

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In stock: Like New, Very Good

This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
Big Al's Super Prospecting - Special Offers And Quick-Start Systems - Thryft
Tom Schreiter | Kaas Publishing

Big Al's Super Prospecting - Special Offers And Quick-Start Systems

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Goodreads rating: 4.04

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This book could be a game-changer for anyone looking to excel at prospecting. With its special offers and quick-start systems, it provides a step-by-step approach that is easy to follow and implement. Whether you are a beginner or an experienced professional, Big Al's Super Prospecting will equip you with the tools and strategies to make your prospecting efforts more successful and efficient. Get ready to unlock your full potential and achieve incredible results in your business.
From the Ground Up: Six Principles for Building the New Logic Corporation

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In stock: Well Read

Particularly if you've grown weary of management fads promising overnight success, Edward Lawler III's "From the Ground Up" is a breath of fresh air. It's solid, research-backed advice that doesn't just chase the trend du jour. Instead, it equips you with foundational principles that aim to create meaningful and lasting change in your company. If you're serious about a bottom-to-top overhaul, this might just be your blueprint for future-proofing your organization.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

Regular price RM85.24 MYR from RM36.85 MYR Save up to 57%

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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.