Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Presentation Zen : Simple Ideas on Presentation Design and Delivery - Thryft
Garr Reynolds | New Riders

Presentation Zen : Simple Ideas on Presentation Design and Delivery

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Goodreads rating: 4.05

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In stock: Very Good

This book is a must-read for anyone who wants to deliver captivating presentations that leave a lasting impact. Garr Reynolds masterfully combines design principles with the power of storytelling to help you transform your dry presentations into engaging experiences. With fresh examples and techniques used by TED speakers, this revised edition provides valuable insights to make your presentations memorable, resonating with your audience long after they leave the room. Let this book be your guide to creating effective and influential presentations that inspire action.
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

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In stock: Very Good

Imagine questioning the accepted just for the fun of it. That's what "Think Like a Freak" offers – a way to flip perspectives and discover novel solutions hidden in plain sight. Levitt and Dubner invite you into a mental playground where curiosity meets critical thinking, providing tools that could very well change how you approach every aspect of your life. It's for anyone who enjoys intellectual challenges and creative problem-solving, wrapped in entertaining anecdotes that make you think and chuckle.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

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Goodreads rating: 4.18

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In stock: Well Read

If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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In stock: Well Read

If you're feeling stuck in a saturated market or you're an entrepreneur dreaming to carve a unique niche, "Blue Ocean Strategy" offers a refreshing approach. It exemplifies the shift from the congested competition to exploring new, unclaimed market territories. This book could change the way you conceptualize strategy and growth, offering practical frameworks that could keep you ahead for decades. It's like a navigator for sailing uncharted business waters confidently.
Change Maker: Turn Your Passion for Health and Fitness Into a Powerful Purpose and a Wildly Successful Career
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In stock: Like New

If you're swimming in the vast health and fitness ocean, looking for your place, "Change Maker" could be your lighthouse. John Berardi distills his extensive industry know-how into a career roadmap that's as clear as it is actionable. Whether you're a budding nutritionist or an experienced trainer, this book is like sitting down with a mentor who offers a personalized blueprint that not only aligns with your strengths but also teaches you how to create a client base that can't stop raving about you. It's a practical guide to not just surviving, but thriving in the competitive wellness world.
Solve for Happy: Engineer Your Path to Joy
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Mo Gawdat | Gallery Books

Solve for Happy: Engineer Your Path to Joy

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Goodreads rating: 3.98

from RM36.85 MYR

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In stock: Very Good

"Solve for Happy" is a book that might intrigue you if you enjoy a methodical approach to life's challenges. The author, Mo Gawdat, proposes an engineer's perspective on cultivating joy, offering practical, analytical solutions to overcome unhappiness. It's a blend of personal storytelling and logical reasoning that could give you a fresh toolkit for dealing with the ups and downs of everyday life.
Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way

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In stock: Very Good

If you're navigating boardroom dynamics or aspire to join the ranks of effective directors, "Boards That Lead" is your ally. This book takes you beyond mere oversight, offering a blueprint for board members to actively co-pilot a company's strategic direction alongside management. With insights from industry giants, you're looking at a leadership manual that could redefine your approach to governance and collaboration.
Leadership and the New Science - Thryft
Margaret J. Wheatley | Berrett-koehler Publishers

Leadership and the New Science

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Goodreads rating: 4.1

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In stock: Very Good

If you're intrigued by how innovative scientific concepts can revolutionize the way we understand and apply leadership, then "Leadership and the New Science" is right up your alley. Margaret Wheatley presents a fascinating blend of quantum physics and organizational management that's sure to provide fresh perspectives on empowerment and change, making it perfect for forward-thinking leaders seeking to evolve their approach to guiding others.
13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success

from RM33.13 MYR

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In stock: Very Good

Recommendation: This book is a great read for anyone looking to improve their mental resilience and overcome challenges. With personal anecdotes and practical strategies, Amy Morin's "13 Things Mentally Strong People Don't Do" helps readers develop positive habits and avoid harmful thought patterns. The book empowers readers to take control of their own mental health and lead a fulfilling life.
Relationships 101: What Every Leader Needs to Know
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In stock: Like New

If you're stepping into a leadership role or seeking to enhance your influence in any group, "Relationships 101" could be your guide. John C. Maxwell's insights are distilled into clear, actionable principles that focus on the human side of leadership. You'll learn not just how to better lead but how to connect with people in a meaningful way, which in the business world can be a game changer. Maxwell's reputation for practical wisdom ensures that this small book packs a big punch.
Billion-Dollar Lessons
Chunka Mui, Paul B. Carroll  | Portfolio

Billion-Dollar Lessons

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Goodreads rating: 3.86

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In stock: Well Read

If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.
When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them
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from RM59.19 MYR

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In stock: Very Good

"When Women Lead" offers an invigorating dive into the distinctive experiences and perspectives that women bring to leadership roles. Reading this book is akin to enjoying a series of powerful, intimate conversations with inspiring female leaders, and it's bound to leave you with newfound motivation and insights into the qualities that make women's leadership both unique and effective. Whether you are looking to be inspired or to glean practical wisdom for your own career, this book is a trove of empowerment.
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
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from RM133.64 MYR

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In stock: Very Good

"Hit Refresh" isn’t just an autobiography or a business guide; it's a thought-provoking look at how technology is shaping our future. Nadella's unique perspective as both a tech leader and a humanist offers a glimpse into the ethical and innovative considerations driving one of the world's largest tech companies. Perfect for those intrigued by leadership, change, and the societal impact of technology.
Mavericks at Work: Why the Most Original Minds in Business Win

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In stock: Very Good

If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
Jack: What I've Learned Leading a Great Company and Great People
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from RM33.13 MYR

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In stock: Well Read

If you're fascinated by how a singular vision can reshape a global powerhouse, then Jack Welch's story will captivate you. His pragmatic approach to leadership, focus on transparency, and disdain for inefficiency define this candid narrative. Dive into 'Jack' to explore the mind of a man synonymous with 20th-century corporate success and to understand how acknowledging each individual's contribution can foster a thriving organizational culture.
Strengths Finder 2.0
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Tom Rath | Gallup Press

Strengths Finder 2.0

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Goodreads rating: 3.93

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In stock: Very Good, Well Read

This book could be a good read for anyone who wants to discover and maximize their natural talents. With its upgraded StrengthsFinder assessment and personalized action-planning guide, StrengthsFinder 2.0 will empower you to identify your top strengths and provide you with practical strategies to leverage them. Whether you're seeking personal growth or professional development, this book will change the way you perceive yourself and help you unleash your hidden potentials. Don't miss the chance to unlock the unique strengths that could lead you to a more fulfilling and successful life.
Hostage at the Table : How Leaders Can Overcome Conflict, Influence Others, and Raise Performance - Thryft

Hostage at the Table : How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

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Goodreads rating: 4.08

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In stock: Well Read

Recommended for business leaders seeking to improve communication. This book offers valuable insights and techniques for negotiating and managing conflicts that can be applied to personal and professional relationships. Kohlrieser provides concrete examples and step-by-step guidance on how to approach difficult conversations and build trust, making this book a valuable resource for anyone seeking to improve their communication and leadership skills.
Ultralearning: Accelerate Your Career, Master Hard Skills and Outsmart the Competition
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from RM36.85 MYR

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In stock: Like New

"Ultralearning" by Scott Young isn't just another self-help guide. It's a toolkit for survival in a rapidly evolving job market. Through riveting stories and practical advice, it empowers you to learn more quickly and effectively. Whether you're aiming to enhance your career or dive into new intellectual pursuits, Young's strategies from successful ultralearners can put you on the fast track to personal advancement.
Flow: The Psychology of Optimal Experience
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from RM33.13 MYR

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In stock: Very Good

Flow could be a great read for individuals looking to enhance their life experience. Through various studies and research, Mihaly Csikszentmihalyi explains the concept of “flow” where individuals are able to experience genuine enjoyment, creativity, and fulfillment. The book teaches how to control and achieve this ideal state which is vital in discovering true happiness, unlocking one's potential, and greatly enhancing the quality of life.
Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life
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Tom Rath | Silicon Guild

Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life

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Goodreads rating: 3.76

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In stock: Like New, Very Good

This book could be a good read for someone who wants to infuse energy and purpose into their daily life. With practical research from various fields, Tom Rath challenges readers to shift their focus from pursuing happiness to creating meaning. The book also emphasizes the importance of building meaningful relationships and prioritizing personal health. By following the three keys outlined in the book, readers can transform their days, improve their overall well-being, and become the best version of themselves.
Brave: 50 Everyday Acts of Courage to Thrive in Work, Love, and Life

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In stock: Well Read

"Brave" is perfect for the times when you're feeling stuck. Margie Warrell offers short, digestible chapters that make building courage seem possible even in the busiest of lives. If you're eager to step out of your comfort zone and chase after a life brimming with purpose and success, Warrell's strategies can help you make that leap. It's like having a personal coach in your pocket, pushing you gently towards your most courageous self.
Secrets of Self-Made Millionaires

from RM33.13 MYR

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In stock: Very Good

This book might just be what you need if you're resolved to take charge of your financial destiny. Adam Khoo's journey to wealth at an impressively young age is distilled into actionable strategies, not just for high-flying execs but for anyone hungry to escape the daily grind and make their money work for them. It's a coach, mentor, and strategy guide rolled into one.
The Fast Forward MBA In Project Management - Thryft
Eric Verzuh | Wiley

The Fast Forward MBA In Project Management

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Goodreads rating: 3.73

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In stock: Very Good

This book provides a comprehensive guide to project management, offering step-by-step advice on how to deliver projects on time and within budget. It covers critical new topics such as software and IT projects, agile techniques, and project selection. Whether you're a beginner or an experienced manager looking to update your skills, this book offers proven strategies for successful, efficient project management. It's the perfect resource for anyone responsible for coordinating projects across different departments and levels of complexity.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

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Goodreads rating: 3.75

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In stock: Well Read

If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
Sun Tzu: The Art of War for Managers: 50 Strategic Rules
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from RM33.13 MYR

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In stock: Well Read

If you're looking to get an edge in business, this is the book for you. It adapts ancient military strategies from Sun Tzu's "The Art of War" into practical advice for today's business battles. Each of the 50 strategic rules is translated into terms that will resonate with modern managers, and the additional commentary from various translators provides depth. With examples and real-world experiences, the book doesn't just theorize but also demonstrates how these strategies can be employed effectively in modern management scenarios. It's a blend of time-honored tactics and modern business sense.
Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

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Goodreads rating: 3.63

from RM33.13 MYR

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In stock: Well Read

"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
Smarter Investing: Simpler Decisions for Better Results
Tim Hale | Prentice Hall

Smarter Investing: Simpler Decisions for Better Results

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Goodreads rating: 4.09

from RM159.69 MYR

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In stock: Very Good

If you're overwhelmed by complex investment advice and want guidance that's straightforward and reliable, "Smarter Investing" might be just what you need. Tim Hale translates his extensive experience into accessible strategies that aim to make your money work harder. This book strips away the noise and offers a clear path to build and maintain a balanced portfolio, making it a solid choice if you're seeking better investment outcomes without the hassle.
The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success

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In stock: Very Good

This book is essential for those looking to improve their leadership skills. Buckingham distills the complex topic of leadership into one fundamental idea: great leaders play to their strengths and the strengths of those around them. Through personal anecdotes and practical advice, he offers actionable steps for anyone looking to improve their management and leadership skills, making it an ideal read for managers and aspiring leaders alike.
The Cluetrain Manifesto : 10th Anniversary Edition - Thryft
Rick Levine | Basic Books

The Cluetrain Manifesto : 10th Anniversary Edition

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Goodreads rating: 3.83

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In stock: Well Read

The Cluetrain Manifesto is a must-read for aspiring entrepreneurs and business leaders. The book emphasizes the importance of treating customers as human beings rather than faceless entities. The 10th-anniversary edition also includes new commentaries from industry experts, making it a valuable read for anyone interested in the ever-changing world of business.
GMAT Official Guide 2018: Book + Online - Thryft
GMAC | Wiley

GMAT Official Guide 2018: Book + Online

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Goodreads rating: 4.12

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In stock: Very Good

The GMAT Official Guide 2018 is a must-read for individuals aiming to successfully master the GMAT exam. This guide covers all the fundamental subjects and types of questions that can be found in the exam. Moreover, the book offers access to an online platform that includes additional testing questions and solutions. Reviewers appreciated the book's practical and comprehensive approach to preparing for the GMAT exam.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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In stock: Very Good

You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
World Changers: Twenty-Five Entrepreneurs Who Changed Business as We Knew It

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In stock: Well Read

If you've ever been curious about the minds behind the brands that influence our daily lives, "World Changers" is a must-read. John Byrne provides intimate interviews that delve into the journeys of 25 trailblazing entrepreneurs. It's a treasure trove of inspiration and smart insights for anyone interested in entrepreneurship or business.
Mission Drift: The Unspoken Crisis Facing Leaders, Charities, and Churches

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In stock: Very Good

Mission Drift is highly recommended for leaders and executives of faith-based organizations who want to maintain their mission and purpose. This book provides insight into the causes of mission drift, identifies organizations that have drifted from their original mission, and offers practical guides on how to prevent or reverse mission drift. The real-life examples of successful and failed organizations presented in the book will give readers better alignment with their organization's mission.
The 7 Habits of Highly Effective Teenagers
Sean Covey | Simon & Schuster

The 7 Habits of Highly Effective Teenagers

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Goodreads rating: 4.05

from RM33.13 MYR

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In stock: Well Read

As a young person trying to navigate the complexities of adolescence, Sean Covey's book might just feel like a road map to handling life's challenges. It takes the proven wisdom of his father's work and translates it into a language and context that resonates with teenage struggles. Whether it's building confidence, managing relationships, or contemplating future decisions, this book might help bring clarity and direction to the bustling crossroads of your teen years.
Innovation and Entrepreneurship: Practice and Principles

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In stock: Well Read

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Finding Your Own North Star
Martha N. Beck | Harmony

Finding Your Own North Star

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Goodreads rating: 4.02

from RM33.13 MYR

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In stock: Well Read

"Finding Your Own North Star" is the metaphorical compass you didn't know you needed. Beck's approach combines humor with her scholarly insights to guide you through self-discovery and transformation. It's not just about dreams; it's about actionable steps that lead to a more satisfying life. If you're looking to reconnect with your deepest desires and forge a path that resonates with your true self, this book could serve as your personal life cartographer.
The Magic
Rhonda Byrne | Atria Books

The Magic

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Goodreads rating: 4.11

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In stock: Very Good

Imagine a single word holding the power to transform your life. "The Magic" entices you with this premise, offering a journey through a mystic text that's puzzled readers for centuries. If you're seeking a change or a deeper understanding of life's mysteries, Rhonda Byrne invites you into a realm where one word promises to unlock profound joy and gratitude.
The Leadership Contract: The Fine Print to Becoming an Accountable Leader - Thryft
Vince Molinaro | Wiley

The Leadership Contract: The Fine Print to Becoming an Accountable Leader

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Goodreads rating: 3.73

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In stock: Very Good, Well Read

This book is a must-read for anyone who aspires to be a truly accountable leader. It offers a practical framework that helps you step up and commit to exceptional leadership. It emphasizes the importance of making a conscious decision to lead and provides insights on effective mindset and practices. What sets this book apart is its focus on leadership accountability and the encouragement to put your commitment in writing through a leadership contract. It challenges you to be deliberate, decisive, and inspirational in your leadership approach. If you're ready to take your leadership to the next level and make a meaningful impact, this book is for you.
Getting Into Character : Seven Secrets A Novelist Can Learn From Actors - Thryft
Brandilyn Collins | Challow Press

Getting Into Character : Seven Secrets A Novelist Can Learn From Actors

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Goodreads rating: 4.18

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In stock: Like New

Getting Into Character could be a good read for writers who want to improve their fiction writing skills through acting techniques. This book is unique because it adapts Method Acting theory for novelists, and provides seven effective characterization techniques. The book also helps writers understand and communicate their characters' motivations and psychology, and write natural and meaningful dialogues that move the story forward. Overall, this book can help writers create more realistic and engaging characters, and improve their writing craft.
Tools of Titans
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Timothy Ferriss | Penguin Random House Uk

Tools of Titans

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Goodreads rating: 4.1

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In stock: Very Good

If you’re all about optimizing your routine and learning from the best, "Tools of Titans" is like the ultimate playbook. It’s not just about reading—it’s about applying. Imagine grabbing coffee with influential people and getting them to spill the beans on their success recipes. Even if you only implement a fraction of what’s inside, it could be a game-changer for your personal and professional growth.
Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams | Basic Books

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

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Goodreads rating: 3.78

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In stock: Well Read

This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.
Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma | Cengage Learning

Operations and Supply Chain Management : World Class Theory and Practice

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Goodreads rating: 4.0

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In stock: Well Read

This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.
Pure Instinct: Business' Untapped Resource
Kathy Kolbe | Crown

Pure Instinct: Business' Untapped Resource

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Goodreads rating: 4.0

from RM144.80 MYR

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In stock: Very Good

If you've been seeking a competitive edge in your professional life, "Pure Instinct" might just be the catalyst you need. Kathy Kolbe delves deep into the primal forces that drive high achievers across various fields, underscoring how instincts can sharpen job satisfaction and ramp up productivity. Think of it as a key not only to unlock your own potential but also to revolutionize hiring, management, and team dynamics in any business setting.
Who's Running Your Career?: Creating Stable Work in Unstable Times - Thryft

Who's Running Your Career?: Creating Stable Work in Unstable Times

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In stock: Very Good

This book could be a good read for someone who is feeling uncertain or anxious about their career path. It offers valuable insights and practical strategies for navigating through the constantly changing job market. With the author's expertise in workforce trends, readers can learn how to anticipate and adapt to industry shifts, ultimately empowering them to take control of their career and create stability in an unstable world.
Value Investing For Beginners - Building A Multi-Million Dollar Net Worth Is As Simple As ABC - Thryft

Value Investing For Beginners - Building A Multi-Million Dollar Net Worth Is As Simple As ABC

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In stock: Like New

Value Investing For Beginners offers a practical approach to building wealth through value investing. Ken Chee's clear writing style makes the book accessible for beginners, while offering insights into the strategies of successful investors. The book's unique feature is its focus on a simple ABC formula for value investing, making it easy to understand and apply. Overall, readers can expect to gain a solid understanding of the fundamentals of value investing and a practical plan to build their net worth.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

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In stock: Very Good

If you're about to take the plunge into the whirlpool of social media marketing, "Think Before You Engage" is like having a compass and a map. It dispels the fog of hastiness and guesswork with focused questions that ensure you're not embarking on a digital journey without direction. It's not just about putting your brand out there; it's about doing it smartly to maximize impact and minimize missteps. David Peck's book could be the mentor you never knew you needed, making intricacies of social media campaigns graspable and less daunting.
Becoming a More Versatile Learner
Maxine A. Dalton | Pfeiffer

Becoming a More Versatile Learner

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Goodreads rating: 2.83

from RM33.13 MYR

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In stock: Very Good

If you're aiming to refine your leadership skills, "Becoming A More Versatile Learner" might just be the catalyst you need. It underscores the importance of varying one's learning strategies to assimilate the myriad lessons of the workplace, a vital asset for any manager seeking personal and professional advancement. This book could serve as an insightful guide, especially if you're keen on taking your leadership development to the next level.
Spike - What Are You Great At? - Thryft

Spike - What Are You Great At?

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In stock: Very Good

This book would be a great read for individuals who are searching for their true strengths and want to unlock their full potential. Spike provides a refreshing perspective that celebrates and nourishes the unique talents within each of us. With practical advice and inspiring stories, Rene Carayol guides readers on a transformative journey to discover their innate strengths and harness them for personal and professional success. So, if you're looking to tap into your hidden talents and unleash your true potential, this empowering and insightful book is a must-read for you.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

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Goodreads rating: 3.82

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In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
You the Leader - Thryft
Phil Pringle | Pax Ministries

You the Leader

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Goodreads rating: 4.25

Regular price RM29.41 MYR from RM14.52 MYR Save up to 56%

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In stock: Like New

"You the Leader" is a great read for anyone looking to enhance their leadership potential. Phil Pringle's book is a guide to unlock your potential, offering practical advice on how to become a great leader. Its most unique feature is the author's perspective, as he draws on his own experience in founding a successful church. Readers have praised this book for its actionable tips and inspiring guidance.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.