Where Good Ideas Come From: The Natural History of Innovation

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Decoding innovation's origins and patterns.

You might find "Where Good Ideas Come From" enlightening because it's not just a historical account of breakthroughs; it's an investigative journey into the environments and cognitive processes that breed innovation. Steven Johnson doesn't just tell a story; he offers a lens to view past innovations and practical strategies to harness creativity. Ideal for anyone looking to spark their own ingenuity, whether in a garage startup or a corporate think tank.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Where Good Ideas Come From: The Natural History of Innovation

Regular price RM41.00 MYR
Unit price
per
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ISBN: 9781594487712
Authors: Steven Johnson
Publisher: Riverhead Books
Date of Publication: 2010-10-05
Format: Hardcover
Related Collections: Personal Development, Business, History, Science
Goodreads rating: 3.99
(rated by 15472 readers)

Description

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
 

Decoding innovation's origins and patterns.

You might find "Where Good Ideas Come From" enlightening because it's not just a historical account of breakthroughs; it's an investigative journey into the environments and cognitive processes that breed innovation. Steven Johnson doesn't just tell a story; he offers a lens to view past innovations and practical strategies to harness creativity. Ideal for anyone looking to spark their own ingenuity, whether in a garage startup or a corporate think tank.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.