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Persuasive Writing: How to Harness the Power of Words

by Peter Frederick
RM22.00 MYR
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Persuasive Writing: How to Harness the Power of Words
Persuasive Writing: How to Harness the Power of Words

Turn everyday writing into convincing influence

This feels especially useful if you want your emails, proposals, or pitches to land with more impact. It takes techniques from high-stakes commercial bid writing and makes them practical, so the advice feels tested rather than fluffy. Readers who like clear, results-driven guidance will probably enjoy how directly it shows you to blend logic and emotion to win people over.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Persuasive Writing: How to Harness the Power of Words

by Peter Frederick
RM22.00 MYR
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273746133
Authors: Peter Frederick
Publisher: Prentice Hall
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, How To, Personal Development, Psychology, Communication, Writing
Goodreads rating: 3.91
(rated by 44 readers)

Description

Developed from powerful techniques proven in the world of multi-million-pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to transform any document into something truly compelling and persuasive. Understand what your reader really wants to hear and use this to get what you want. Combine logic and emotion to convince even the most skeptical reader. Whether you're writing for business or for pleasure, the longest document or the shortest email, these proven techniques will ensure every word works for you.
 

Turn everyday writing into convincing influence

This feels especially useful if you want your emails, proposals, or pitches to land with more impact. It takes techniques from high-stakes commercial bid writing and makes them practical, so the advice feels tested rather than fluffy. Readers who like clear, results-driven guidance will probably enjoy how directly it shows you to blend logic and emotion to win people over.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.