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The Ultimate Question: Driving Good Profits and True Growth

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Elevate growth with authentic customer loyalty strategies.

If you're at the helm of a business and growth is your north star, this book fortifies the journey. Reichheld dissects the pitfalls of prioritizing short-term gains over sustainable growth, offering a fresh perspective on customer engagement. Dive into real-world examples and actionable insights to transform customers into your most vocal advocates – a vital asset in today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Ultimate Question: Driving Good Profits and True Growth

Regular price RM29.49 MYR
Unit price
per
ISBN: 9781591397830
Authors: Fred Reichheld
Date of Publication: 2006-03-02
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.67
(rated by 674 readers)

Description

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.
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Similar Reads

Elevate growth with authentic customer loyalty strategies.

If you're at the helm of a business and growth is your north star, this book fortifies the journey. Reichheld dissects the pitfalls of prioritizing short-term gains over sustainable growth, offering a fresh perspective on customer engagement. Dive into real-world examples and actionable insights to transform customers into your most vocal advocates – a vital asset in today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.